Item H05
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: March 17. 2003
Division:
Growth Management
Bulk Item: Yes ~
No
Department: Planning
AGENDA ITEM WORDING:
Approval of recommendations from the RSQ Review Committee to select the firm of HDR Engineering,
Inc. to complete the Livable CommuniKeys Master Plan for the Key Largo area in close coordination
with staff, and direct staff to enter into contract negotiations with this firm; if the Staff is unable to
successfully negotiate a contract with this firm, it is authorized to enter into negotiations with the second
ranked firm.
ITEM BACKGROUND:
At the November 19,2003 regular meeting, the BOCC approved solicitation of a Request for Proposals
(RFP) to hire consultant firm(s) to prepare, in coordination with staff, the Livable CommuniKeys Master
Plan for the Key Largo area. The Notification of Request for Proposals was placed by the Purchasing
Department. The Review Committee received and reviewed the nine (9) responses to the RFP. The
committee chose to interview the top four (4) firms. The four firms chosen to interview were Carter &
Burgess, HDR Engineering Inc., Dover, Kohl, & Partners, and The HOK Planning Group. The
Committee chose HDR Engineering, Inc. as the top candidate and The HOK Planning Group as the
second ranked firm. Staff recommends that the BOCC approve the selection ofHDR Engineering, Inc. as
the consulting firm to prepare the plan and direct staff to enter into contract negotiations with HDR
Engineering, Inc. If Staff is unable to successfully negotiate a contract with HDR Engineering, Inc., it is
authorized to enter into negotiations with The HOK Planning Group.
PREVIOUS RELEVANT BOCC ACTION:
November 19, 2003 - Approval to advertise the Request for Proposals.
CONTRACT/AGREEMENT CHANGES:
None.
STAFF RECOMMENDATIONS:
Approval.
TOTAL COST: - $100.000 - $130.000
BUDGETED: Yes X No
COST TO COUNTY: - $30.000
SOURCE OF FUNDS: MSTU (Fund 148)/FDOT
REVENUE PRODUCING: Yes
No --.-X.- AMOUNT PER MONTH
Year
APPROVED BY:
County Atty _ OMB/Purchasing _ Ris
DIVISION DIRECTOR APPROVAL:
DOCUMENTATION:
Included X
To Follow
Not Required _
AGENDA ITEM #J-l5
DISPOSITION:
Revised 2/27/01
~~~
County of Monroe
DeDartment of I'lanning and
Environmental Resources
2798 Overseas Highway, Suite 400
Marathon, Borida 33050
Voice: (305) 289-2500
FAX: (305) 289-2536
Board of County Commissioners
Mayor Murray Nelson, Dist. 5
Mayor Pro Tern David P. Rice, Dist. 4
Cornrn. Dixie M. Spehar, Dist. 1
Cornrn. George Neugent, Dist. 2
Comm. Charles "Sonny" McCoy, Dist. 3
MEMORANDUM
To:
The Board of County Commissioners
Timothy J. McGarry, AICP, Director of Growth Managemen~
From:
RE:
Selection of a consulting firm to assist Staff in preparing the Livable CommuniKeys
Master Plan for Key Largo.
Background
At the November 19, 2003 regular meeting the Board approved the advertisement of a Request
for Statement of Qualifications (RSQ) to prepare a Livable CommuniKeys Master Plan for Key
Largo in close coordination with the Planning staff. The statements were received by the
Purchasing Department and were opened on January 22, 2004. Nine firms responded: Siemon &
Larson, Civic design Associates, The RMPK Group, Wallace, Roberts and Todd LLC,
Zyscovich, Carter & Burgess, HDR Engineering Inc., Dover, Kohl, & Partners, and The HOK
Planning Group. Using five objective criteria outlined in the RSQ the selection committee
ranked the nine firms and choose the top four for further consideration. The four firms chosen
for further interview were Carter & Burgess, HDR Engineering Inc., Dover, Kohl, & Partners,
and The HOK Planning Group.
Interview Results
Interviews were held on February 20 and February 24, 2003. All of the respondents interviewed
were experienced firms who would be able to complete the master plan in a professional manner
and interact effectively with both staff and the community. However, the selection committee
determined that one firm was better than the others. The selection committee has made the
following findings regarding the four firms interviewed:
Carter & Burgess: A strong planning and transportation firm, Carter and Burgess was lacking in
the necessary design background where other firms were quite strong.
Dover, Kohl & Partners: This firm had a strong design background a proposed a longer design
workshop period then the others, however was lacking in the planning and transportation aspects
which would be involved with the creation of a comprehensive community master plan.
County of Monroe
HDR Engineering, Inc.: HDR was strong in presenting both it's design and planning experience.
They have done previous projects in other barrier islands with evacuation concerns. They are a
large firm that could facilitate all facets of the master planning process.
The HOK Planning Group: HOK has strong design, transportation, and environmental elements,
and have excellent community facilitation skills, however was not as strong in their planning
experience as our first choice.
Recommendation
Staff recommends approval to select the firm of HDR Engineering, Inc. to prepare the Livable
CommuniKeys Master Plan for the Key Largo area in close coordination with staff, and to
choose The HOK Planning Group as the second ranked firm.
2
PROPOSAL
.
\UI
PROPOSAL
.
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January 22, 2004
Monroe County Board of County Commissioners
Attn:. Purchasing Office
1100 Simonton Street, Room 2-213
Key West, Florida 33040
Re: Statement of Qualifications
Professional Services to Prepare a Community Master Plan for the Island of Key Largo in
Monroe County (Rorida Keys)
Dear Selection Committee:
HDR Inc. wants to assist you in preparing a community master plan for the Island of Key Largo as part of the
Livable Communi Keys Program. To facilitate your review of our qualifications, we provide the following summary in
accordance with your selection criteria':
Professional Qualifications of Project Staff (max. 30 points). Dr. Ricardo Calvo will lead our project team as
our Project Principal. Dr. Calvo has worked" on Monroe County issues since 1995 and was the project manager of .
the recently completed Florida Keys Carrying Capacity Study and the ongoing Habitat Conservation Plan for the Key
Deer in Big Pine and No Name Keys. Our Project Manager, Mr. Neale Stralow, AICP, has held senior positions in
local planning agencies and is experienced with comprehensive plans, land use planning and development
regulations, recreational planning/design, resource protection, and public involvement processes. Dr. James
Moore and Mr. David Taylor, both with nationwide planning experience, provide unmatched depth to our team.
Objective Areas .ofthe RSQ (max. 20 points). The RSQ calls for demonstrating an understanding of the needs
of Key Largo. Dr. Calvo's experience in studying all aspects of the Florida Keys provides a unique, broad-based
understanding of issues in the Keys and Key Largo. We are prepared to address and assimilate objective data and
public opinion on diverse issues, from affordable housing, to traffic on US 1, to the protection of key natural.
resources.
Experience of the Respondent (max. 15 points). HDR has recent experience developing master plans for
coastal communities with a strong tourist economy. For example, we worked on the Master Plan for the City of
Madeira Beach, on the West Coast of Florida, designed urban guidelines for Redington Shores, and prepared a full
update to the Community Redevelopment Master Plan for the Bahama Village Community Redevelopment Area in
Key West.
. Methodology and Analytical Approach (max. 20 points). We will follow a methodological approach that blends
HDR's vast experience in visioning and master planning with the tools and approaches of the Livable
Communi Keys Program.
Project Management (max. 20 points). Dr. Calvo will provide overall direction to the team and will ensure that we
surpass your expectations. Mr. Stralow will manage the day-to-day execution of the project and will be your main
point of contact. Our Miami Lakes office personnel will provide logistic support for data gathering and meeting
organization.
We look forward to assisting you with this next step in your Livable Communi Keys Program and are ready to start
immediately.
Sincerely,
~
Neale Stralow, AICP
Project Manager
:f?~ ~ !J
Ricardo N. Calvo, Ph.D. ~
Project Principal
HDR Engineering,lnc.
2202 N West Shore Blvd
Suite 250
Tampa, FL 33607-5755
Phone: (813) 282-2300
Fax: (813) 282-2440
www.hdrinc.com
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Statement of QualIfications for Professional Services to
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Table of Contents Section 1: Professional Qualifications of Project
Staff
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Section 2: Understanding of the Objective Areas
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Section 3: Experience of Respondent
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Section 4: Methodology and Analytical Approach
Section 5: Project Management Philosophy and
Structure
Section 6: Forms
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Histo,:y of HDR
HDR, Inc.(HDR), started in 1917 by H. Henningson, a young engineer
from Iowa who came to Omaha and founded a small engineering
company. The Henningson Engineering Company began its practice of
professional services consulting the rural municipalities of the Midwest.
The young companies reputation grew under Henningson belief in high
quality personal involvement with his clients. The company's reputation
for award winning excellence in the delivery of complex projects
continued to grow along with its client base and today, HDR enjoys an
80", rate of repeat client business. This accomplishment is largely
a credit to our founding philosophy of establishing relationships with
clients and not just project teams. HDR, today, is a national full-service
professional, employee-owned practice staffed with over 3,000
architects, engineers, planners, scientists and other professionals in 70
offices worldwide who's years of service are a testament to timeless
stable values that have endured a dynamic industry through decades of
monumental change. Our longevity, as well as our commitment to
delivering national expertise locally, demonstrates the ability to change
and continue to progress. As the next decade approaches, another
generation of HDR professionals looks forward to setting a new
milestone in the history of HDR.
Piannl!1~ and Urban LJeswn flprrtlse
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HDR's philosophy is a holistic approach to development and sustainable
growth that promotes Community, Mobility and Environment. This
approach is founded on the belief that the built and natural environments
are functionally and physically interrelated. Every project seeks to create
an integrated sense of community, to provide modal choice, and to create
a unique sense of plilce.
We believe that 'Place Matters', and look to create communities that
encourage social equity, promote economic prosperity, and enhance
ecological integrity, while creating a distinct and unique physical presence
that is relevant to the character and diversity of the community.
To create livable patterns for growth, we encourage development and
redevelopment that include a diverse mix of uses, promote pedestrian
activity, expand accessibility, reinvest in our urban centers, and help
preserve valuable open space. We plan and design communities to
foster this sense of place based on local traditions but also including
the most advanced ideas from across the globe.
HDR uniquely combines visioning and community design skills with a clear
understanding of the residential and commercial market and development
practices. Not only can we provide all the requisite design service for
diverse projects, whether these are tourist-based economic incentive
Creating Places Where People U7ant to Be'
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HDR
Creating Places Where People Want to Be
projects, TNO's, TOO's, mixed-use projects, or urban infill, but we can also
take an appropriately programmed and planned proposal and help evaluate
and position it for successful development, thus helping create sound real
estate implementation strategies for optimal and sustainable economic
viability.
Our professionals have the visioning, financial, land use planning,
community design, and environmental planning know-how to provide the
visioning process - with in-depth analysis of the economic, social and
ecological elements, to the community-based workshops, led through the
charrette process to the design necessary to move complex projects
towards fruition. Instead of separating the design and analysis phases of a
project, our approach is to combine design, programming, and real estate
and economic analysis into an integrated and iterative process.
We understand the complex issues that are involved in growth and
development; more importantly, we understand how to work with these
issues to create strong, vibrant, enduring communities: p/(Jce~ Where
Peop/r Wont to 13r.
HOR is recognized as a national leader in interdisciplinary planning and
award-winning design. Experience ranges from corridor studies and
transit oriented design to comprehensive master planning and urban
community design and real estate consulting. These experiences
represent the collective knowledge of our multidisciplinary staff to
develop comprehensive solutions to the challenges faced by today's
communities.
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On the following pages are the organization of the project team, as well
as the resumes highlighting the expertise and background of each
professional on the team.
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Ricardo Calvo, PhD Environmental and Resource Management Program Manager, Project Principal
Dr. Calvo has 15 years of experience in ecological
research and environmental consulting in the U.S.
and abroad. Research experience includes
studies at the population and community levels,
literature reviews, and peer-reviewed publications
in the scientific journals Ecology, The American
Naturalist, and American Journal of Botany.
Broad project experience includes large
multidisciplinary planning projects, environmental
impact assessments for diverse infrastructure
projects, threatened and endangered species,
preserve design and management, wildlife
surveys, mitigation design and environmental
planning.
Curriculum Vitae
Education
Ph.D., Biology, 1990, University of Miami,
Coral Gables, Florida
Ucenciatura en Biologia (5.yr. professional
program), 1984, Universidad Simon Bolivar,
Caracas, Venezuela
The following projects highlight Dr. Calvo's
experience.
Environmental Planning Rorida Keys Carrying Capacity Study, Monroe County, Rorida (1999 - 2003).
Projects and Studies Project Manager for a study to determine the ability of the Florida Keys
Experience ecosystem to withstand impacts of additional land development activities. The
centerpiece of the study was the development of a GIS-based model to evaluate
the effect of alternative development scenarios on the environment,
socioeconomic conditions, and human infrastructure of the Florida Keys. This
unprecedented study faced many technical, management, and stakeholder
involvement challenges. The State of Florida is using the results of the study to
amend the Monroe County Comprehensive Development Plan.
The study won a National Grand Award for Engineering Excellence from the
American Council of Engineering Companies.
Habitat Conservation Plan for Big Pine and No Name Keys, Monroe County,
Rorida (1999 - present). Project Manager for the development of the HCP for
the Key deer and other protected species in Big Pine Key and No Name Key,
Monroe County, Florida. Dr. Calvo led the development of a GIS-based population
viability analysis model for the Key deer. The model was used to evaluate the
type, location, and rate of development to ensure that no negative impacts on
the Key deer population occur. The study incorporated extensive publiC
involvement.
Environmental Manager for the Urban Development Plan for the Metropolitan
Areas of Panama and Colon in Panama (1997 -1998). Directed the
environmental component of the plan that will guide urban development through
HR
Ricardo Calvo, PhD Environmental and Resource Management Program Manager, Project Principal
the year 2025 for the metropolitan areas of the cities of Panama and Colon. The
project was funded by the InterAmerican Development Bank. Using GIS and
aerial photo-interpretation techniques, Dr. Calvo evaluated the environmental
opportunities and constraints to development in the study area. He developed
the environmental policies that will guide protection of soils, air and water
quality, and flora and fauna.
Multidisciplinary Environmental Planning Study for the Asuncion Bay and Lake
Ypacarai Watersheds in Paraguay (1995). Outlined a comprehensive
Watershed Management Plan for the Lake Ypacaraf watershed. Lake Ypacaraf
provides potable water and recreation and tourist opportunities to the population
of Asuncion, the capital of Paraguay. The watershed management plan included
land use zoning and best management practices recommendations. The project
also addressed stormwater and wastewater management and treatment needs
to improve water quality in the receiving waters of Asuncion Bay, on the Paraguay
River.
HR
Neale Stralow, Alep, ASLA Planning Section Manager, Sr, Project Manager
Mr. Stralow brings more than 16 years experience
as an Urban Planner, and his experience and
understanding includes natural resource
protection, and extensive urban design and
regional planning under Florida's growth
management laws.
He has held senior positions in local planning
agencies and is experienced with comprehensive
plans, land use planning and development
regulations, recreational planning / design,
resource protection, and public involvement
processes. His work as a project manager for
HDR has set the standard for HDR's Planning
Group in managing large scale planning projects,
conducting public involvement workshops, and
facilitated the innovative work that Planning has
created allover Florida.
He is a registered Landscape Architect and
member of the American Institute of Certified
Planners. Selected project experience includes:
Curriculum Vitae
Education
Bachelor of Landscape Architecture, 1986
Registration
American Institute of Certified Planners
Registered Landscape Architect
Expertise
Rorida Growth Management and Public
Involvement.
Relevant Experience Charlotte Transit Major Investment Studies
Charlotte, North Carolina
Developed land-use analysis, future land-use allocations, and preliminary station area
locations for the Southeast and West corridors. These are two of five regional MIS
projects undertaken by the Charlotte Area Transit System. Both projects exceeded
lO-miles in length, included multiple alignments with multiple stations locations
within a hierarchy. The project evaluated Commuter Rail, Light Rail, and Bus-Rapid
Transit technology modes. Land use projections were established for a 30-year
horizon, and station locations evaluated intensified development patterns through
transit -orientated design.
Brandon Main Street Project
Hillsborough County, Florida
Developed land use, design, and participated in public information workshops to
establish a civic-orientated downtown for an existing suburban commercial growth
center. Participated in the production of comprehensive plan amendment language
to guide the public-private components of the plan including a development plan,
incentives and implementation strategies.
Madeira Beach Master Plan
Madeira Beach, Florida
Planning Task Manager for this city redevelopment plan. Participated in a design
Creating Places Where People W"ant to Be
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Neale Slralow, Alep, ASlA Planning Section Manager, Sr. Project Manager
charrette led by DPZ Architects to produce redevelopment proposals. Researched
and developed analysis for Comprehensive Plan amendment and land development
regulation revisions.
Northwest Hillsborough Regional Plan
NW Hil/sborough County, Florida
Mr. Stralow was project Manager for the evaluation and refinement of alternative
growth management strategies for a 21,750-acre area to assist in the creation of
mixed-use development using Traditional Neighborhood Development (TND)
standards. Participated in a design charrette led by DPZ Architects that included
extensive public participation in refinement of the Town Centers locations, the
Reserve/Preserve Areas, Master Stormwater provisions, and the Transfer of
Development Rights (TDR) mechanisms as part of the incentive based
implementation strategy.
Palm Harbor Historic Downtown Master Plan
Pinel/as County, Florida
Participated in the creation of new urban development coding for a locally designated
historic district including preliminary streetscape improvements. Continuation of
contract will include construction documents for the streetscape improvements.
Livable Roadways Program
Hillsborough County, Florida
Project manager for design and grant writing to implement public right-of-way
landscaping projects, including development of State Highway Beautification funding
request to establish gateway landscaping for six County entry points. Produced
landscape architectural design for the Kings Avenue CIP and SR 580 gateway.
Served as the local government's liaison to the Metropolitan Planning Organization's
Bicycle Advisory Committee.
FishHawk Ranch Mixed-Use Commercial Center
Hil/sbrough County, Florida
Land Planner for a design team that produced preliminary plans utilizing new
urbanism principles of connectivity, accessibility and pedestrian-friendly character
with the conventions of contemporary retail design in a portion of the master
development. The eastern end of the site included a 60,000sf big-box retail building
as well as smaller footprints for additional retail structures. The western side of the
site included predominantly main street commercial office uses to be developed on a
parcel-by-parcel basis.
Sustainable Communities Demonstration Project
Hil/sborough County, Florida
Project Manager for the State initiative that provides selected local governments the
ability to implement Comprehensive Plan Amendments and Development of Regional
Impact reviews locally. Joint application between the County and City of Tampa
provided selection by the Department of Community Affairs as one of the five
Creating Places Where People If/ant to Be
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Neale Stralow, Alep, ASLA Planning Section Manager, Sr. Project Manager
demonstration projects based upon the local government's commitment to the
provisions within FS 163.3244 and significant local initiatives.
St. Petersburg Transit Feasibility Study
St. Petersburg, Florida
HDR's Project Manager for the land-use, environment, and development opportunities
analysis for this downtown feasibility study. Conducted questionnaires and publiC
participation activities. The project evaluated multiple alignments for Streetcar and
Bus Rapid Transit technologies within a three square mile study area.
St. Petersburg Land Development Regulations
St. Petersburg, Florida
HDR's Project Manager for the graphic production of new land development
regulations for the City. Participated in public participation activities and developed
plan graphics for insertion into new coding.
DeBary Town Center Master Plan
DeBary, Florida
Mr. Stralow was Project Manager for the facilitated master planning of a new mixed-
use town center development with City Council and local property owner participation.
The project included programming for a new City hall, and the master planning of a
70-acre greenfield development.
Summer Ridge Master Plan
Santa Rosa Beach, Florida
Landscape Architecture Task Manager for the planned design for a 2.27-acre parcel
with single-family residential development entitlements in the Blue Mountain Beach
area and influenced by the Gulf Place Town Center. Site planning included site
analysis, layout, and landscape architectural treatments for a naturalized
development located on one of the area's highest elevation points.
Old Rorida Village Town Center Plan
Walton County, Florida
Landscape Architecture Task Manager for the planned design and construction
documentation for a 13.78-acre mixed-use town center development. Site planning
included retail, office, single-family and multi-family residential development
entitlements. Construction documentation included vegetation preservation, scenic
corridor treatments, and landscape architectural detailing.
Creating Places rVbere People II7allt to Be
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David M. Taylor National Director, HDR Planning, QA/QC
As a consultant for the past thirty years, Mr. Taylor
has practiced nationally in a wide variety of public
and private planning assignments. Having worked
for both small and large organizations, his
experience allows him to match appropriate
solutions to perceived needs. His professional
interests are in strategic planning, project
positioning, town planning and innovative urban
design.
As the Chairman of the Board of a national planning
firm, he has been privileged to work with large
developers and major govern-mental agencies. The
ability to bring a national perspective to work is one
of his significant contributions.
Currently, serving as National Director for HDR's
Planning Group, Mr. Taylor oversees HDR's national
program for Planning, focusing on staff and markets
in regions around the country, including Tampa,
Jacksonville, Atlanta, Charlotte, Phoenix, Omaha,
and San Diego.
Curriculum Vitae
Education
MS, Urban and Regional Planning, 1968
Bachelor of Science, Political Science,
1966
ExpertIse
Extensive Community Redevelopment
Planning
Extensive Public Involvement
Affiliations
Institute of Urban Design, Fellow
Urban Land Institute, Associate
American Planning Association, Member
Relevant Experience Brandon Main Street Redevelopment Plan
Hillsborough County, Florida
Project manager for one of Hillsborough County's first community-based planning
projects. Six alternative Master Plans were developed and then refined for the
preferred site. Conducted 10 public involvement sessions with a variety of formats in
order to identify an appropriate location for Main Street Brandon.
* This project won an Award of Excellence from the Tampa Planning Commission, 1999
Oestin Town Center Redevelopment Plan
Des tin, Florida
HDR assisted Destin in creating a Community Redevelopment Agency and to prepare
a Town Center Redevelopment Plan for the Main Street area. Working collaboratively
with the Town Center Advisory Committee and City Staff, a charrette process was
used to develop the plan. The project included giving new prominence to a
"forgotten" Main Street by strengthening uses on both ends. A dynamic streetscape
gives unity.
Oestin's Vision 2000 Plan
Destin, Florida
The Destin's Vision 2000 process was a citizen-driven initiative, spearheaded by the
Chamber of Commerce. On the heels of Hurricane Opal, the City saw an opportunity
to craft a new vision during a period of dramatic change. A consistent theme
presented to the Team was the need for certainty and improved communication
between the Council and citizens. The plan took the form of an implementation
Creating Places U7here People U7ant to Be
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David M. Taylor National Director, HDR Planning, QA/QC
program that defined specific tasks over a multi-year time line. Mr. Taylor served as
Project Manager for the Destin's Vision 2000 Plan.
Ashley Bridge District Plan
Charleston, SC
The AShley Bridge District (ABD) is the City of Charleston's first suburban area. Eight
neighborhoods, dating from the 1920s to the 1960s, were beginning to show signs
of stress from major highway widening and uncontrolled commercial development.
Serving as project principal, Mr. Taylor led a team, including Cooper-Ross and Day
Wilburn Associates, to prepare an ABD Plan update. To achieve consensus for this
high-visibility project, a series of activities were employed:
. Neighborhood questionnaires
. Issues identification workshops
. Large/small group processes
. Agency coordination (City departments, Corps of Engineers, SCDOT, Historic
Preservation Board)
Charlotte Transit Land Use Corridor Study
Charlotte, North Carolina
Mr. Taylor was the Project Manager of this highly involved corridor study for the city of
Charlotte, and led the Planning team to successfully aid the City of Charlotte in
managing growth to reach its goal of "creating a unique American city for the 21"
Century." The team provided comprehensive land use planning services for the two
most complex corridors of the City Plan including:
· Airport
Community
Transit and Transportation
Urban
The Study also featured Public Involvement, Design, and Construction project
elements, as well as increased opportunities for federal funding by meeting Federal
Transit Administration's New Start Criteria.
Community Redevelopment Plan
Winter Park, Florida
To bridge the difference between Downtown and Westside, a community involved
planning process was initiated. This approach included community business leaders
and residents alike. Agreement was reached on the need for the residents to be
involved in problem solving. A design charrette was held with the public's input
encouraged.
The resultant Community Redevelopment Plan is a strategy for the all~cation of funds
to rebuild and revitalize the entire Community Redevelopment Area of Winter Park.
Broad community support has been achieved for the Plan. Mr. Taylor served as the
Principal Urban Designer.
Creating Places Where People If/ant to Be
fiR
David M. Taylor National Director, HDR Planning, QA/QC
Atlanta Inner Core Master Plan for Regional Community and Mobility Options
Atlanta, Georgia
Mr. Taylor leads the planning team, using a continuous stakeholder process, creating
a Master Plan that calls for a Vision and Concept Plan to realize the Inner-Core's full
potential. The Plan is built on Land Use and Economic Development, Mobility, and
Social Equity. Details of the Master Plan includes testing of multiple land use/transit
alternatives, with the intent of creating new development forms, improving internal
capture, intercepting through traffic, and balancing housing and employment within
the Inner-Core. Implementation of the Master Plan includes recommending planning
and regulatory revisions, transportation planning process changes, required
organizational and transportation structures, and a phasing and action plan.
Raritan River Strategy Plan
Middlesex County, New Jersey
Mr. Taylor served as the technical director on the 16 mile, ten city, Raritan River
Strategy Plan in Middlesex County, NJ. He met with all community stakeholders,
state officials, and local elected officials to fashion a direction for the Strategy Plan.
The intent of the Plan is to define a vision of the River as a regional destination for
recreational boaters. Further, the project is envisioned as a means to stimulate
economic development and redevelopment. A series of projects is defined for the
River Corridor, and a set of regional and local implementation is proposed. The "New
Brunswick Landing" is proposed as the first project, opening the traditional New
Brunswick downtown back to the River.
Downtown Transit Feasibility Study
St. Petersburg, Florida
This project determined the feasibility of transit service from downtown to central St.
Petersburg, including Tropicana Field and ultimately to the Pine lias Beaches. The
study evaluated various technologies including light rail, elevated guideway, loop bus,
etc. and potential alignments. Using a strong public involvement process the
technologies and system configurations were evaluated and recommendations of
preferred alternatives were made. HDR's responsibilities included public involvement,
land use and socia-economic analysis, development potential analysis, at-grade
engineering, and assistance with station location and planning.
Creating Places Where People Want to Be
fiR
Thomas W. Atkins, AICP Planning Section Manager, Principal Planner
Mr. Atkins brings many years of large-scale, multi-
disciplined planning experience to the firm,
including his experience from owning his own
planning firm.
His experience and understanding in serving the
public as well as private clients on issues ranging
from community development and land use
regulations to land suitability and detailed master
planning is a valued asset to any planning
project. Mr. Atkins has served as project manager
or team leader on several large-scale, multi-
disciplinary projects including LaVilla Brooklyn
Redevelopment, St. Augustine Centre Mixed Use
Project, Cecil Field Recreation Master Plan and
the Pine Island Road (SR-78) Corridor Master
Plan. His areas of interest include Recreational
Planning, Land Suitability Analysis and Urban
Design.
Curriculum V"rtae
Education
Bachelor of Landscape Architecture University
of Rorida, 1968
Intemational City Management Association
Principals & Practice of Urban Planning 1970-
71
Memberships
American Institute of Certified Planners
American Society of Landscape Architects
Rorida Planning and Zoning Association
Urban Design Institute
NationaljRorida Home Builders Association
Florida Association of Housing and
Redevelopment Officials
Registrations
Landscape Architect, Rorida, #440
Alabama (inactive)
Utah #25653010
Tennessee #217
ClARB Cert. #1198
Community Planning and Pine Island Road Corridor Study
Development Experience City of Cape Coral, Florida
Mr. Atkins led a team of consultants including Jonathan Barnett, AlA, Hammer,
Siler, George Associates, and Transportation Consulting Group in preparing a
corridor master plan which included market analysis, development potential,
highway access and capacity, and an urban design framework consisting of
design guides, street tree planting, and district identity for a 9-mile stretch of
highway in Cape Coral, Florida. This plan is to guide the future development of
this important urban corridor. .
LaVllla-Brooklyn Redevelopment Plan
Jacksonville, Florida
Mr. Atkins was the principal planner in the preparation of the redevelopment plan
for a 250-acre distressed mixed-use area of downtown Jacksonville. The plan
proposes reuse by viable businesses in the area, new and rehabilitated housing,
preservation of historic and cultural resources and the creation of a mixed use
cultural district, extensive landscaping and beautification of entry corridors and
continued social service activities.
lilt
Thomas W. Atkins, Alep Planning Section Manager, Principal Planner
Community Planning and Gatlin Road Corridor Urban Design Plan
Development Experience City of Port St. Lucie, Florida
(continued) Mr. Atkins was project manager for this design effort for the City of Port St.
Lucie. The study focused on the ability of the City to diversify its land uses for
the creation of future commercial, light industrial, and town center concepts.
The study area encompasses three unincorporated parcels - the Glassman Tract
(south of Gatlin, west of Rosser Boulevard), the Duda property (west of 1-95,
south of Gatlin), and the St. Lucie Farm's property (west of 1-95, north of Gatlin),
and subareas along the corridor within the city limits of Port S1. Lucie.
Comprehensive Plan (LGCPA)
Panama City, Florida
Mr. Atkins was principal planner for the preparation of Panama City's
comprehensive plan under the state's original Local Comprehensive Planning Act
of 1975. This plan included all elements and involved numerous meetings with
the local planning agency, staff and public. This plan represented the City's first
comprehensive plan since it had adopted Zoning in 1945.
The plan won an Award of Merit from the Florida Chapter, American Planning
Association.
Urban Redevelopment Program
RepUblic of Trinidad and Tobago
Mr. Atkins' international planning experience includes serving as project planner
for the preparation of master plans for these major redevelopment projects.
While emphasizing a housing improvement strategy, the plan also called for
improvement of all aspects of the communities' infrastructure with a special
emphasis on recreation. And the provision of water and sewer services.
Land Development and Notice of Proposed Change (NOPC), Downtown Jacksonville DRI
Environmental Planning Mr. Atkins was project manager for preparation and data in put for future
Experience planned development in the update of the 3 Developments of Regional Impact
for downtown Jacksonville. This included taking the Master Plan for Downtown
Jacksonville and quantifying block by block the development potential based on
current approved projects and reasonable projections of future development.
St. Augustine Centre, 315 acres mixed use DRI/Belz Outlet Center
St. Augustine, Florida
Mr. Atkins was project manager and principal planner for the master plan and
preparation of the Development of Regional Impact Application for this 315 acre
mixed use project at SR 16 in St Johns County. The project consists of over
760,000 sf of enclosed mall space; 301,000 sf of other retail space; 400 hotel
rooms; 614 residential units and 540,000 sf of industrial space. The project
was accomplished in 9 months from master plan to Development Order. Mr.
Atkins has handled the annual monitoring reports.
fiR
Thomas W. Atkins, Alep Planning Section Manager, Principal Planner
Land Development and Southwood Properties, Inc., Riverton 4300-acre DRI
Environmental Planning St. Johns County, Florida
Experience Southwood Properties, a subsidiary of St. Joe Paper Company, retained Landers-
(continued) Atkins Planners, Inc. to prepare predevelopment studies including site analysis,
alternative concept studies, and market investigation prior to the preparation of
a master plan and Application for Development Approval. This 4,300-acre site in
northwest 51. Johns County, Florida, is a mixed-use development featuring an 84-
slip marina, 3 golf courses, and 900 acres of wetlands and wildlife habitat
preservation.
Port Everglades Master Plan
Mr. Atkins was principal planner for preparation of the Master Plan for Broward
County's Port Everglades facilities. While this plan was a team effort involving
engineers, market research specialists, environmentalists and transportation
specialists, a significant effort involved an understanding of the adjacent land
use impacts. These included the aircraft approach zone impacts and height
restrictions within the port for container operations; the ingress and egress
consideration for trucks and private automobiles, the relationship of cruise
operations to the other industrial uses and the aesthetic considerations as a
major tourist destination and embarkation point. This effort eventually was
incorporated into the Broward County's Comprehensive Plan.
Hawk's Cay Resort, Duck Island
Florida Keys
Ms. Worsham provided site analysis, master planning and landscape
architectural services for the development of 247 duplex and townhouse units
on the undeveloped portions of The Hawk's Cay Resort. The units will be
operated as hotel rentals for the resort. The project added a boardwalk along the
mangrove edge to the resort's recreational facilities. The landscape design
emphasized native plant materials and included an upgrade of the existing
signage and lighting system.
fiR
Carol C. Worsham, AICP, ASLA Sr. Land Planner, Landscape Architect
Ms. Worsham, a senior landscape architect and
project manager, facilitates and manages planning
and landscape architectural projects for HDR. Her
20 years of experience include regional recreation
master plans for local municipalities as well as
recreational master plans and construction
documents for park facilities of all sizes. She has
expertise in land development planning and
permitting, having provided planning services for
many Development of Regional Impact projects for
numerous landowners in Florida.
As a landscape architect in northeast Florida for
over 20 years, Mrs. Worsham provides professional
services for private landowners, corporate
headquarters and streetscape design for local
governments. She serves as an executive board
member of Greenscape of Jacksonville, a private,
non-profit organization that promotes the greening of
Jacksonville. As a member of the mayor's
beautification committee she provided input for
entryway improvements to Jacksonville.
Curriculum Vitae
Education
Bachelor of Landscape Architecture, University
of Rorida, 1978
Memberships
American Society of Landscape Architects
Rorida Planning and Zoning Association
American Planning Association
Registrations
landscape Architecture, Rorida #603, 1979
Landscape Architecture, Georgia, 1999
Landscape Architecture, South Carolina,
1999
landscape Architecture, North Carolina, 1999
American Institute of Certified Planners, 1985
Land Development and Hawk's Cay Resort, Duck Island
Environmental Planning Florida Keys
Experience Ms. Worsham provided site analysis, master planning and landscape
architectural services for the development of 247 duplex and townhouse units
on the undeveloped portions of The Hawk's Cay Resort. The units will be
operated as hotel rentals for the resort. The project added a boardwalk along the
mangrove edge to the resort's recreational facilities. The landscape design
emphasized native plant materials and included an upgrade of the existing
signage and lighting system.
Master Planning for the 1000- acre resort, Hacienda Pinilla
Guanacaste, Costa Rica
Ms. Worsham. prepared site plans for approximately 1000 acres of property at
Hacienda Pinilla, a 5000-acre resort in Guanacaste, Costa Rica. The project
represents a 147-acre Oceanside and Golfside community with 210 linear
meters of ocean front property and 1440 linear meters of golf front property.
The site design provides 216 lots constituting a gross density of 1.8 per acre
and a net density of 2.2 per acre. A bridal path following an existing ravine
connects the property to the beach giving all residents beach access by foot and
horse. Two Clubhouses provide amenity areas for residents and guests. Work
on this project was accomplished during an on-site charrette at Hacienda Pinilla.
Creating Places Where People IFant to Be
HR
Carol C. Worsham, AICP, ASLA Sr. Land Planner, Landscape Architect
Land Development and Sister's Creek Marina
EnvIronmental Planning Jacksonville, Florida
(continued) Sister's Creek Park is the site designated to be the permanent home of the
Greater Jacksonville Kingfish Tournament. Ms. Worsham designed the master
plan providing for permanent facilities for a new boat ramp, picnic areas,
community center and playground. Additionally, a waterfront esplanade was
designed to serve as a stage during the Kingfish Tournament as well as a seating
area for the general public.
Southwood Properties, Inc., Riverton 4300 acres DRI
St. Johns County, Florida
Southwood Properties, a subsidiary of St. Joe Paper Company, retained HDR
Planning to prepare predevelopment studies including site analysis, alternative
concept studies, and market investigation prior to the preparation of a master
plan and Application for Development Approval. This 4,300-acre site in
northwest St. Johns County, Florida, is a mixed-use development featuring an 84-
slip marina, 3 golf courses, and 900 acres of wetlands and wildlife habitat
preservation.
Entraneeways and Greenways Committee
Jacksonville, Florida
Ms. Worsham served as the chairperson for the Entranceways and Greenways
Committee, a subcommittee of the Mayor's Beautification Committee. The
committee was charged with developing a design guide and standards for
landscaping at the major entranceways to the City. The committee consisted of
representatives from the Florida Department of Transportation, the City of
Jacksonville, and private consultants. The design guide were used as a basis for
funding and design work for future enhancement of the entry areas to the City.
Tidewater Beach and Golf Resort Master Plan and DRI
Oka/oosa and Walton County, Florida
Ms. Worsham managed the overall planning team and to prepare and process
the Development of Regional Impact Application for Development Approval and
related permits. The master plan calls for development of a destination golf
course resort with 2,000 hotel and rental residential units and supporting
services. The golf course was utilized to create land and interest in the
otherwise very flat scrub pine environment. Wetland areas on the property have
been retained as stormwater management and natural habitat areas. Hotel
units and a variety of residential types are located among the holes of the golf
course in major clusters. The site plan configuration supports the client's desire
to develop a high quality competitive golf course as opposed to a golf course
that was lined with residential units.
Creating Places Where People U7ant to Be
HR
James A. Moore, Ph.D., AlA Community Design Principal
James A. Moore has over 16 years of experience in
Architecture, Urban Design, and Planning. As an
Associate Professor at the School of Architecture &
Design at the University of South Florida, he served
as the Interim Director during 1999-2000, and
directed the Florida Center for Community Design
and Research from 1991-95 and again from 1999-
2000. Dr. Moore has published numerous articles
and lectured on sUbjects such as sprawl, urban
development, and the design of livable
communities. He has received many awards for his
work including, most recently, the 2000 Award for
Leadership from the Council for Sustainable Florida
and the Outstanding Team Award for Urban Master
Planning from the Tampa Hillsborough County City-
County Planning Commission, both for his
contributions to the Northwest Hillsboro Regional
Plan.
Prior to joining HDR, Dr. Moore served as an urban
design and planning consultant to a number of firms
specializing in Traditional Neighborhood
Development. Responsibilities included working on
downtown and neighborhood master plans,
economic and land-use analysis, development
implementation strategies, urban design, transit
oriented development, and general community
planning.
Curriculum Yrtae
Education
Ph.D.. Architecture, 1986
MS, Real Estate, 1996
M. of Architecture, 1987
MS, Architecture Theory, 1986
MS, Architecture, Building Systems, 1982
BS. Architecture, 1980
Registration and Affiliations
American Institute of Architects
NCARB Certified
Registered Architect in Rorida and Alabama
American Real Estate Society,
1997 - 1999
Urban Land Institute
Relevant Experience
Madeira Beach Visioning and Master Plan
Pinel/as County, Florida
In 2000, Dr. Moore organized and led a two-day visioning workshop for the City of
Madeira Beach. Out of this effort, grew the community's recognition of the need for a
city-wide Master Plan. HDR and two additional consultants were hired to complete this
Plan. Dr. Moore led HDR's efforts on the plan, which is currently in the final stages of
completion.
St. Pete Beach Vision Plan
Pinel/as County Florida
In Spring 2002, Dr. Moore worked with the City of St. Pete Beach to organize and carry
out a series of participatory workshops that lead to the development of a Community
Vision for the City. The workshops included a variety of interactive public meetings,
formal lectures, and a community SWOT Analysis.
Economic Development and Redevelopment Plan for the Pinellas Community
Pinel/as County, Florida
Dr. Moore was in charge of the Urban Design element for this countywide
redevelopment strategy, in which he a~alyzed and highlighted a range of generic
Creating Places II/bere People Want to Be
l-i}'{
James A. Moore, Ph.D., AlA Community Design Principal
redevelopment opportunities applicable throughout the County. He then devised
effective models for capitalizing on these opportunities, including specific reference
case examples as well as conceptual designs for prototype applications within the
County. Such applications include mixed-use infill development, grayfield and
brownfield redevelopment, Transit Oriented Development (TODs), neighborhood infill
and commercial arterial redevelopment.
Mixed Use Commercial Center at Rsh Hawk Ranch
Hillsborough County, Florida
Dr. Moore led the HDR team who designed a mixed-use "town center" for this project,
integrating office, retail and residential uses on two 35-acre sites split by a collector
street, based on New Urbanist principles. The plan provides community character
utilizing HDR Planning's philosophy of creating a diverse mix of uses that promote
pedestrian activity with live/work options.
North Downtown (NODO) Redevelopment Master Plan
Omaha Nebraska
Dr. Moore is the Project Principal for this effort which analyzes 80-acres of former
industrial land immediately north of Omaha's Central Business District, and looks
to recommend creative and effective approaches to redevelopment. His role
includes shaping and directing the overall approach to the project, leading a
series of public workshops, and helping define the final recommendations and
conclusions.
HMGjMcCarthy Group Reinvestment Study
Nationwide
James Moore developed a study for McCarthy Group to highlight a number of current
conditions in the retail real estate industry in the United States, and to point to unique
opportunities for acquisition and redevelopment of particular types of projects.
Through the study of current conditions, as well as some expectations of the future,
Mr. Moore created a number of strategies whereby obsolete properties could be
repositioned, and pointed out some of the factors to be considered when looking to
get involved with such activities.
Winnebago Village Center
Winnebago, Nebraska
An intensive 5-day charette was led by James Moore, project principal, with He-
Chunk, Inc., the wholly owned corporation of the Ho-Chunk Tribe of Winnebago, to
create a mixed-use, pedestrian oriented village center on a 40-acre, undeveloped
site owned by Ho-Chunk, Inc. The village center is designed to created economic
benefits through job creation and increased housing opportunity, which will serve
area-wide benefits to all residents of the Village of Winnebago, NE.
Destination Midtown --Midtown Omaha Redevelopment Plan
Omaha, Nebraska
Dr. Moore is the project principal for the redevelopment plan of a 3.6 square mile
"Midtown" area of central Omaha. A densely populated sector of the city. just
west of downtown, it has been designated by the City for significant
redevelopment. In this project, HDR is coordinating with the City, a diverse mix of
Creating Places U7here People Want to Be
I-iR
James A. Moore, Ph.D., AlA Community Design Principal
local businesses, educational institutions. and neighborhood associations, in
devising a master plan for the revitalization of Midtown's economic and social
environment. as well as the redevelopment of key sectors of the district with a
mix of residential, retail and commercial infill development.
Aksarben Village, Phase I
Omaha, Nebraska
Moore served as urban design principal for the conceptual Master Plan of
"Aksarben Village" to be developed on the 70-acre site of the former Ak-Sar-Ben
Thoroughbred Racetrack in Omaha. The conceptual design proposed an
intensive mixed-use development program for the property, including residential,
retail, civic and office/research uses, with particular emphasis on expanding
options for technology incubator development, including future expansion for the
University of Nebraska - Omaha.
Aksarben Village, Phase II
Omaha, Nebraska
Moore is the principal in charge of the second phase of the design of Aksarben
Village, which will focus on developing market analyses for the uses proposed in
Phase I, as well as the refinement of the Phase I physical plan. Phase II will
include extensive meetings between the Board that owns the site, the City of
Omaha, nearby educational and research institutions, as well as potential
developers for elements of the master plan. It is intended to lead to Phase III, in
which a implementation program will be devised for a specific development
proposal to go on the Ak-Sar-Ben site and the master plan will be finalized.
preliminary to actual development.
City of Venice Economic Development Plan
Venice, Florida
Dr. Moore was part of the consultant team that worked with the City of Venice to
devise an economic and physical development program for the traditional city center.
The project explored a wide variety of development options, including infill
redevelopment, mixed-use development, development of the existing airport property,
and redevelopment of a commercial arterial roadway.
Rosemary Beach Commercial Center
S. Walton County, Florida
Dr. Moore served as urban design and architecture consultant to HDR, Inc.
Responsibilities included design of several prototype mixed-use commercial center
options for a property adjacent to the Rosemary Beach TND in Walton County.
North and South Greenwood Neighborhood Residential Analysis and Master Plan
Clearwater, Florida
Dr. Moore oversaw all aspects of these projects as Director of the Florida Center for
Community Design & Research. This work included lot-by-Iot development analysis, an
overall redevelopment plan and implementation strategies.
Creating Places Wbere People Want to Be
liR
James A. Moore, Ph.D., AlA Community Design Principal
North Greenwood Commercial District Master Plan
Clearwater, Florida
Dr. Moore oversaw all aspects of this project as Director of the Florida Center for
Community Design & Research. This included an analysis of a failing neighborhood
commercial strip and the creation of a master plan for the physical and economic
revitalization of this area.
Crescent Lake Neighborhood Master Plan
St. Petersburg, Florida
Dr. Moore coordinated all aspects of this project as the Director of the Florida Center
for Community Design & Research. This included an analysis of this existing
residential neighborhood, workshops with local residents and development of an
overall master plan.
South Brandon Light Rail Corridor Charrette
Brandon, Florida
Dr. Moore served as urban design and planning consultant to HDR, Inc.
Responsibilities included designing an overall Master Plan and translating the
County's general Future Land Use Plan to a more specific development plan in order to
accommodate Transit Oriented Developments within this area.
Redington Shores Urban Design Guidelines
Redington Shores, Florida
Dr. Moore was the Principal in charge of developing design guidelines to assist the
town of Redington Shores recreate itself as pedestrian-friendly and aesthetically
coherent; a town that is a desirable place to live, work and play, and is known for its
distinctive Florida coastal character. As Principal, Moore established the overall
direction, character and form of the urban design guidelines, and also led the key
public workshops.
Clearwater Beach Development Plan
Clearwater, Florida
Dr. Moore served as urban design and development consultant to the City of
Clearwater. ResponSibilities included analyses of existing land use and development
situation on the Beach, design of a Master Plan, and selection of key infill
development projects. He also lead all public workshops, organized a charrette as
part of developing the Master Plan, and helped write the final Plan report document.
HMG/McCarthy Group Infrastructure Analysis
Nationwide
James Moore, along with other HDR Planning staff were commissioned to perform
infrastructure analyses for 8 cities nationwide to gain a better understanding of
current, pending, and proposed infrastructure improvements within each metropolitar
market. Factors examined included loop roads and toll roads, interstate highways ana
state highways, transit investments, environmental infrastructure, and significant
areas of master planed zoning. The purpose of the study was to equip The McCarthy
Group, a national investment firm, in identifying features that should lead to a greater
understanding of each metropolitan area's growth market and will ultimately help
identify locations for future investment opportunities.
Creating Places Where People Want to Be
HR
Barry Wharton, Sr. Environmental Scientist, GIS Expert
Mr. Wharton is an environmental scientist, GIS
analyst, and cultural resource specialist with over
23 years of experience. His specializations include
NEPA/NHPA documentation, wildlife habitat
assessment modeling, land suitability assessments,
cultural resource assessments, environmental
history, Geographic Information Systems (GIS)
analysis, photo-interpretation, and large-scale
development review. He has been a contributing
author on numerous EA/EIS projects, biological
assessments, and environmental lands
management plans. He is an experienced
geographic information systems (GIS) analyst
proficient in the use of pcARC/INFO and ArcView. He
serves on several advisory boards, committees, and
task forces charged with the protection and
conservation of environmental and cultural
resources. Representative project experience is
summarized below:
Curriculum Vitae
Education
MA, 1979. Anthropology & Archaeology,
University of South Rorida)
BA, 1976, Anthropology, University of North
Carolina.Greensboro
Relevant Experience Lake Okeechobee Watershed Project (CERP project)
South Florida Water Management District/U.S. Army Corps of Engineers
for the Lake Istopoga component. Project Environmental Scientist in charge of land
use/land cover mapping and characterization, listed species and wildlife habitat
assessment, cultural resource assessments, and environmental document
preparation.
Lake Okeechobee Watershed Project (part of the Comprehensive Everglades
Restoration Plan)
South Florida Water Management District/U.s. Army Corps of Engineers
Project Environmental Scientist in charge of land use/land cover mapping and
characterization, listed species and wildlife habitat assessment, cultural resource
assessments, and environmental document preparation.. (2002.2003).
Development of Regional Impact (DRI) Review Services
Polk, Hardee, and DeSoto counties - Central Florida Regional Planning Council
These projects involved new or expanding phosphate mines (Ft. Green Southern
Reserves, CF-South Pasture, ana, Pine Level. Ft. Meade South. and Hickory Creek),
redevelopment of reclaimed phosphate mine lands (Bridgewater Acres, Saddle Creek
Mine. Old Florida Plantation) or new developments (5R Ranch).
Historical-Ecological Study of the Big Hammock Region
Hernando County Planning Department
Mr. Wharton helped in the preparation of the technical support document for
Hernando County Comprehensive Plan's Conservation Element.
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Barry Wharton, Sr. Environmental Scientist, GIS Expert
Relevant ExperIence Lake Okeechobee Watershed Project
(continued) South Florida Water Management District
Mr. Wharton was the cultural resource task manager.
Districtwide PD&E Support
Florida Department of Transportation - District 3
Mr. Wharton served as Environmental/Cultural Resource Specialist. This ongoing
project entails preparation of Programmatic Categorical Exclusion environmental
documentation (listed species, wetlands, land use, cultural resources, Section 4(f)
lands, floodplains/floodways, etc.) in support of proposed minor roadway
improvement projects throughout the Florida panhandle.
Habitat fragmentation analysis of the Peace River Watershed
Center Florida Regional Planning Council
This project covered 1.5 million acres and portions of nine counties in south-central
Florida counties. This study formed a component of the cumulative impact analysis of
proposed phosphate mine expansion in the watershed. Using ArcView Spatial Analyst
coupled with a FRAGSTATS, a landscape ecology software, total patch area, the
number of patches, mean patch size and inter-patch spacing for upland and wetland
habitats was determined for agricultural, urban, and phosphate mining sectors within
the watershed.
Agricultural and Urban Land Suitability Index
Hardee County, Florida
Development of the index that was constructed using NRCS SSURGO soils mapping
and attribute database and developed a model incorporating phosphate mining post-
reclamation soils and assessing impacts to farmlands.
Lake Okeechobee Watershed Project
South Florida Water Management District
GIS analysis and processing of the geospatial data used in the watershed
characterization study. Tasks included an update of land use/land cover and future
land use maps, soils-based drainage characteristics, modeling of biodiversity for
listed and rare species, and analysis of pre-drainage environmental conditions.
fill
Jeannie Hunt, Alep Environmental Assessments
Ms. Hunt is a graduate of Florida State University
with a Masters in Urban and Regional
Planning/Environmental Planning. She has eight
years of professional experience. Ms. Hunt's
responsibilities have included site selection and
feasibility studies, NEPA environmental
assessments and environmental impact
statements, Florida Department of Transportation
PD&E studies, Geographic Information Systems
(GIS), public involvement and planning. Project
experience includes:
Curriculum Vitae
Education
MSP, 1996, Urban and Regional Planninr/
Environmental Planning
Relevant Experience Proposed Conrail Acquisition Environmental Impact Statement, Surface
Transportation Board, Washington, DC. Responsibilities on this EIS, which evaluated
rail actions resulting from the proposed Conrail acquisition (including 44,000 miles of
rail and 26 states), included evaluation of potential Environmental Justice impacts.
The responsibilities of the Environmental Justice team were to identify and address
dis-proportionately high and adverse human health or environmental effects on
minority or low-income populations as directed by the 1994 Executive Order No.
12898. As a member of the environmental justice team, responsibilities included
development of the environmental justice methodology to be used at a project of this
scale, analysis of census block group data to determine the location of potential
environmental justice populations, coordination with other technical teams to
determine the location and mag-nitude of impacts, development of a database to
identify Ahigh and adverse@ impacts at the block group level, analysis of the
statistical tests used to determine Adisproportionality,@ coordination with the public
outreach team, and preparation of the written material to be included in the EIS.
Hathaway Bridge State Environmental Impact Report (SEIR), Bay County, FOOT,
District 3. Responsibilities included the preparation of the SEIR for this bridge
replacement project. Duties also included environmental support, utilization of GIS
mapping for preliminary data collection (i.e. sea grasses), and agency coordination
with the U.S. Fish & Wildlife Service, National Marine Fisheries and Florida Fish and
Wildlife Conservation Commission. Unique to this project was the completion of a
boat height survey and analysis to determine the required height for the new bridge
based on U.S. Coast Guard criteria.
Memorial Causeway (SR 60) Bridge PD&E Study, City of Clearwater, R.. As project
planner, responsibilities included various tasks for the PD&E Study, including the
preparation of the Section 4(f) Determination of Applicability Report and Section 106
case study, the preparation of Environmental Assessments/Wetland & Wildlife
Reports/FONSI (Finding of No Significant Impact) PD&E documents, the extensive
public involvement process, data collection and analysis, and coordination with City,
State and federal agencies.
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Jeannie Hunt, AICP Environmental Assessments
Sarasota Bay Ecosystem Restoration Feasibility Study, Sarasota Bay, FL, U.S.
Army Corps of Engineers, Jacksonville District. Assistant Project Manager on this
project which included conducting a feasibility study and preparing an Ecosystem
Restoration Report (ERR) to include technical analyses, an Environmental
Assessment, and supporting documentation for the restoration of six disposal
islands in Sarasota Bay, Florida. This project was conducted under the U.S. Army
Corps of Engineers' Section 1135 Program, which allows for the restoration and
creation of fish and wildlife habitat previously disturbed by USACE activities such as
dredging of the Gulf Coast Intracoastal Waterway. Specifically, project responsibilities
included the initial data collection regarding the existing conditions of the six
disposal islands regarding existing environmental resources, development of various
restoration concepts including habitat creation and removal of exotic plant species,
preliminary planting plans, recreational amenities, and initial maintenance. An
environmental assessment was completed to evaluate the feasibility of each of the
proposed restoration concepts, as well as the evaluation of each concept's ability to
meet the restoration objectives of the Section 1135 Program. In addition, the project
responsibilities included an extensive public involvement program due to the
surrounding public's interest in these islands. Several public meetings and
workshops were held to obtain public comments, actively work on the concepts, and
develop a consensus among various interested parties.
Supplemental Environmental Impact Statement and General Reevaluation Report
for the Modified Water Deliveries to Everglades National Park - 83f.z Square Mile
Area Flood Mitigation Component, U.S. Army Corps of Engineers, Jacksonville
District. Project responsibilities included data collection and analysis for land use,
socioeconomic and environmental justice elements of this supplement EIS. Unique
aspects of the rural study area included little available census data; therefore,
project responsibilities also included assisting with developing the methodology to
complete this analysis. In addition, project responSibilities include the use of
geographic information systems (GIS) to complete the project's impact analysis.
Other project responsibilities included quality control and quality assurance (QA/QC)
on this several volume report.
Brandon Main Street, Hillsborough County, Florida. Responsibilities included GIS
mapping of the Brandon Main Street Study area to determine constraints or
opportunities for the Brandon Main Street location. GIS mapping included
environmental features (such as wetlands, floodplains and upland areas) and social
features (such as publici
institutional lands, property ownership information and Developments of Regional
impacts. Also involved in publiC involvement and breakout group facilitations.
Silver Sands Development of Regional Impact Application, Howard Group.
Completed the AAffordable Housing@ portion of the application. Analysis included the
projection of affordable housing needs resulting from the proposed development and
evaluation of the existing supply of affordable housing. Assisted with the AEnergy@
and AHurricane Preparedness@ portions of the application. Created supporting maps
for the application using GIS software.
Above-Ground Reservoir Design Project, Tampa Bay Water, Hillsborough County,
FL. This project included the design of an above-ground, offstream reservoir in
Hillsborough County; Responsibilities include site plan analysis, an analysis of land
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Jeannie Hunt, AICP Environmental Assessments
use, and zoning requirements. Additional responsibilities include preparation of an
Environmental Impact Statement documenting the potential natural and socio-
economic impacts and the public involvement process associated with the project.
Industrial Agriculture Water Exchange, Tampa Bay Water, Hillsborough County, FL.
Performed a compilation of hydric soil information and identification within the project
area to be used in the evaluation of potential pipeline alignments for the transport of
surface water for agricultural irrigation purposes. Performed analysis of potential
reservoir sites and pipeline alignments regarding wetland impacts, private property
impacts and impacts to environmentally-sensitive lands using GIS. Also, performed
data collection for listed species within the project area.
South Brandon Rail Corridor Study, Hillsborough County, FL. Assisted with this
project, which was a fatal flaw analysis of several potential rail alignments. Specific
tasks included review of Development of Regional Impacts (DRls) within the project
area to determine opportunities for coordination with private developers for right-of-
way and land dedications to be used for the proposed rail and passenger stations.
Walton County Comprehensive Plan Amendment, Walton County, FL. Assisted with
addressing consistency issues and creating commercial and residential infill
requirements.
Town Center Redevelopment Plan, Destin, FL. Currently reviewing Destin=s AVision
2000" plan; responsible for preliminary identification of the Town Center
Redevelopment Area.
Land Development Regulations Review, Walton County, FL. Performed a review of
Walton County=s Land Development Regulations to determine their consistency with
the County=s Comprehensive Plan and documented goals, objectives, and policies.
Blight Study, City of South Daytona, FL. Performed data analysis of existing
conditions such as crime statistics, building conditions, trends in property values,
housing availability and conditions of the transportation system. She also was
responsible for document preparation of the blight study, which was used to
determine the need for a Community Redevelopment Plan for the City of South
Daytona.
Community Redevelopment Plan, City of South Daytona, FL. Responsibilities
included the preparation of a Community Redevelopment Plan for the City of South
Daytona based on results from the Blight Study. SpeCific tasks include the
determination of major redevelopment goals, objectives and policies and working with
various governmental agencies in coordinating these goals, objectives, and policies.
Also, performed additional data analysis of existing conditions.
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Jason McGlashan, P.E., P.T.O.E. Sr. Transportation Planner
Mr. McGlashan's key role in several corridor and
special area studies while at HDR deserves special
mention. His appointment as a Professional
Associate speaks to his technical expertise in
transportation planning and traffic engineering. His
transportation modeling and analysis for the Greater
Orlando Aviation Authority have been instrumental to
the completion of the OEA Master Plan and the
transportation planning for the Orlando International
Airport (OIA) South Terminal Complex. He was
responsible for developing the Roadway Planning
Book for the Airport Authority. Based on projected
growth figures for OIA, the book identifies and
prioritizes future, needed on site and offsite roadway
improvements. He also authored a paper titled "ITS
Improvements for Roadways at Orlando International
Airport and the Surrounding Area."
Mr. McGlashan is recognized for his expertise in the
study of Developments of Regional Impact, and he
presently serves as the outside consultant to the
Withlacoochee Regional Planning Council for DRI
review. He also completed a special area study for
the Indian River MPO to analyze fair share impacts
with the adjacent county within the long-range plan.
The following select projects represent Mr.
McGlashan's experience:
Curriculum V'rtae
Education
B.S. Civil Engineering, University of Central
Aorida, 1993
Registration
Professional Engineer, 1999 (Florida No.
54058)
Relevant Experience Greater Orlando Aviation Authority
Provided transportation planning and traffic engineering services exclusively to
GOAA since 1996. Services provided include transportation planning support for
all on-site surface transportation. Recently, presented the surface transportation
needs to the airlines to obtain signatory approval for funding projects to address
future demand.
City of Apopka Transportation Consultant
As the contact for continuing transportation planning services, assists the City
with development review issues as they relate to transportation and works with
the City Planning and Development Department in maintaining the City's
Concurrency Management System (CMS).
City of Winter Garden Transportation Consultant
As the contact for continuing transportation planning services, assists the City
Hl~
Jason McGlashan, P.E., P.T.O.E. Sr. Transportation Planner
with development review issues as they relate to transportation and works with
the City Planning and Development Department in creating the long-range
transportation plan for the City.
Orlando International Airport Roadways Master Plan
As the project manager for this 20- year multi-modal ground transportation plan,
expanded the sub-area model developed by HDR to include the planned South
Terminal Complex and all supporting ancillary facilities, roadway networks, on-
airport circulation facilities and multi-modal facility. This planning document
established the on-site and off-site ground transportation needs plan to support
the on going expansion activities at Orlando International. As part of this plan
he completed the planning and conceptual design, of a new 4-mile on-site
roadway that involved two interchanges, taxiway underpasses, and significant
environmental constraints. In addition, this project involved a major GIS
component. ArcView was used to inventory and assess all on-site regulatory
signage, pavement markings and pavement conditions for maintenance, repair
and replacement. This database was developed to create a maintenance
program for existing on-site transportation infrastructure as part of the aviation
authority's TIMMS Project.
Avalon Park DRI (Neo- Traditional Development)
Worked with the Swiss development company for Avalon Park to take Central
Florida's first neo-traditional development from the DRI process through to
construction. During this process, completed several studies of other neo-
traditional developments in order to create trip rates, roadway design standards,
mitigation agreements and the transportation impact fee schedules for the Town
Center of the DRI.
Various Traffic Studies
Lake Underhill Road Transportation Systems Management Study, Orange County,
FL
University Blvd. Transportation Systems Management Study, Orange County, FL
FDOT Traffic Studies Contract
SR15 Design Traffic
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Erin Hunt, PE Environmental Planner
Ms. Hunt has been involved with various projects in
the field of solid waste management and water
resources planning, including the development of
alternative water supply sources and the
interconnection of water supply and wastewater
treatment systems. She has experience in pipeline
modeling and design and cost analysis of treatment
systems and pipelines. She has also worked on
developing population projections for water supply
and wastewater demand.
Curriculum Vitae
Education
BS, Environmental Engineering, 1996
Ms. Hunt's educational background is in the area of
water resources. She has been trained in the areas
of water and wastewater treatment and stormwater
management. She works primarily on water resource
projects consisting of conceptual designs, feasibility
studies, and cost analysis. In addition, she has
worked on several projects which involved analyzing
and designing on-site treatment systems. She has a
working understanding of water treatment plants,
wastewater reclamation facilities, on-site treatment
systems, and interconnection of water supply and
wastewater treatment facilities.
Relevant Experience Starkey Wellfield Rehydration Project. Ms. Hunt is participating in the feasibility
study that is evaluating the potential of rehydrating wetlands on the Starkey
wellfield through surface water withdrawals from the Anclote and
Pithlachascottee Rivers. She is conducting the yield analysis for this project and
addressing issues associated with the water use permitting aspects of this
project.
Alafia River Project. Was a part of the team that conducted a feasibility study
and preliminary design for the withdrawal of water from the Alafia River for use
as a potable water supply. Ms. Hunt analyzed water quality parameters and the
effects of potential withdrawals on the river. In addition, she analyzed the
potential migration of the saltwater wedge as a result of the withdrawals. Ms.
Hunt assisted in the preparation of a Water Use Permitting for this project.
Tampa Bay Regional Reservoir Project. Ms. Hunt worked on the siting analysis
conducted for the Tampa Bay Regional Reservoir, a 1,200 acre, off-stream,
above-ground reservoir. This reservoir will store water from the Alafia River and
two other rivers in the area prior to treatment and use as a potable water
source. Ms. Hunt has also assisted in the development of a water balance
model that analyzed the yield and size of the reservoir. Ms. Hunt assisted in the
ID"1
Erin Hunt, PE Environmental Planner
development of a water quality model for the reservoir. In addition, Ms. Hunt
also assisted in the preparation of the ERP, Hillsborough County Planning and
Growth Management and ACOE Section 404 permit applications for the project.
Water Resource Development Plan. Participated in the development of the
Water Resource Development Plan for the West Coast Regional Water Supply
Authority (Authority). The Water Resource Development Plan developed demand
projections and established water supply alternatives to facilitate the Authority's
growth through the year 2030. Her role in this project included conducting a cost
analysis on over 60 water supply alternatives and ranking them based on cost
and other criteria. In addition, she determined the effect of demand
management measures that could be applied to the Tampa Bay Area. This
process included calculating water savings and projecting costs of each of the
recommended demand management measures.
Regional Water Cost Analysis. Developed a spreadsheet model for the Authority
that calculated the impacts on water costs as a result of blending the Authority's
member water supply facilities and the regional water supply facilities. The
model presented the approximate results of alternative assumptions relating to
the distraction of source of supply costs and potential permit reductions.
Regional Water Cost Analysis. Developed a spreadsheet model for the Authority
that calculated the impacts on water costs as a result of blending the Authority's
member water supply facilities and the regional water supply facilities. The
model presented the approximate results of alternative assumptions relating to
the distraction of source of supply costs and potential permit reductions.
Reuse Interconnection Strategies, St. Johns River Water Management District.
As part of the project team for the St. Johns River Water Management District's
investigation of Interconnection Strategies, Ms. Hunt determined the
construction and operation costs for various water supply and wastewater
treatment components. She then compiled the costs in a report to the District
and calculated cost projections which were later used in an optimization model
that determined the most feasible route of interconnection of water supply and
wastewater reclamation systems for Orange, Lake, Volusia, Seminole, and
Brevard Counties. She also participated in a conceptual design of the
interconnection of reclaimed water systems in Indian River and Brevard Counties
for use in agriculture. This design included pipeline modeling, development of
alternative costs, and evaluation of feasible routes of interconnection. In
addition, the interconnected system integrated a reservoir for storage and
wetlands for partial treatment of the reclaimed water.
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Existi Data
Section 2: Objective Areas of the RSQ
The RSQ Identifies four objective areas for the development of the
Community Master Plan for Key Largo. In this section, we discuss
the extent to which we address each objective area and
demonstrate our understanding of the needs of Key Largo.
Monroe County's data is thorough and accurate. We understand
that most data necessary for this project is readily available and
needs little customization for use. HDR is familiar with most of the
data types listed in the RSQ, particularly land use data, demographic
profile, transportation infrastructure, public service facilities, and
environmental resources.
Visioning Workshops/Communi!) Input
Florida Keys communities are deeply involved in land use,
environmental and economic issues. HDR is prepared to work with a
diverse set of opinions and a wide range of issues of importance to
the community. We anticipate addressing key issues such as the
following:
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Hurricane evacuation. Key Largo is the nearest island to the
mainland and all persons evacuating the Keys must travel through
Key Largo. US-1 is the only thoroughfare in the area and its
readiness for hurricane evacuation affects the Key Largo community.
Affordable housing. One of the most significant issues throughout
the Florida Keys, the availability of affordable housing is particularly
important in Key Largo. The island harbors a significant tourist and
service industry and a dwindling pool of vacant, developable land.
Key Largo also harbors a large population of mobile homes, which
are becoming increasingly costly for laborers in the service industry.
The influx of daily commuters to fill jobs in Key Largo. Associated
with the scarcity of affordable housing, Key Largo already
experiences a growing influx of workers from the mainland.
The increasing influx of "day-trippers" from the mainland. In
addition to daily workers, "day-trippers" routinely make it to Key
Largo due to its proximity to the mainland. This influx of visitors
both fuels the tourism industry and contributes to heavy traffic and
other conditions.
The traffic generated by tourists on their way to other locations in
the Keys. Traffic conditions on US-1 are largely due to daily
commuters and day-trippers who stop in Key Largo. However, a
significant number of tourists drive through Key Largo on their way to
other destinations in the Florida Keys, adding to the traffic woes
while not directly contributing to the local economy.
The health of the tourism industry. The economic health of the Key
Largo community hinges heavily on the status of the tourism
industry. The need for a balance between tourist activity and the
Creating Places Wbere People Want to Be
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Draft Master Plan
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continued health of the natural resources is an issue of concern for
many in Key Largo.
Habitat fragmentation and endangered species. Key largo harbors
some of the largest expanses of upland habitat in left in the Florida
Keys. Several endangered species inhabit the area and are afforded
protection through the Endangered Species Act. Habitat fragments
may provide habitat to some rare and endangered species, which
poses development constraints in the area.
The need for green space. Key Largo is one of the most densely
populated islands in the Florida Keys. A growing need to ensure
sufficient green space for community use must be balanced with
habitat protection and affordable housing.
The need for improvements along the US-1 corridor. US-1 is the
spinal cord of Key Largo. Key Largo residents face contrasting
needs for US-1, such as hurricane evacuation, traffic improvements,
access to local businesses and residential areas, and scenic
opportunities along the corridor. We anticipate that the revitalization
of the US-1 Corridor will be a reoccurring issue.
HDR is familiar with the issues the Key Largo community faces and,
more importantly, the multiple points of view and passion exhibited
across the community. We embrace this diversity and are prepared
to work with the community to facilitate the flow of ideas to produce
a master plan that responds to the needs of the community.
HDR understands that the Draft Master Plan will follow the 12
principles established in the Livable CommuniKeys program. We
also believe that Monroe County will benefit from applying an unified
approach to planning issues throughout the Florida Keys, while
respecting local needs and desires.
HDR will develop a Master Plan for Key Largo that:
Uses applicable elements of other Master Plans prepared within the
LCP. For example, the Master Plan for Big Pine Key and Tavernier
contain many elements that can and should be reflected in the Key
Largo Master Plan. Using existing Master Plans as examples
ensures consistency of principles and provides economies in the
preparation of the plan.
Is in compliance with the Florida Keys Carrying Capacity Study
(FKCCS). The FKCCS provides a body of knowledge, which will
develop a Master Plan that responds both to human needs and
environmental and fiscal realities.
Builds upon efforts already underway in the County, such as the Tier
System. Monroe County has already invested solid efforts to develop
the Tier System, as well as other measures to implement the
Carrying Capacity Study. No other consultant is better prepared to
build upon the County's efforts than HDR.
Creating Places U7here People Want to Be
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Section 3: Experience of Respondent
HDR S p:lilosop:,) IS a IlOIIStlC ami CO:lli):eileiISi\e
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expanding modal choices. while protecting the
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Creating Places If/here People Wiwt to Be
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Executive Summary
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and Master Plan
An in-depth case stu4J in visioning, planning and communig involvement
The City of Madeira Beach Master Plan (Plan) was prepared for the City of Madeira
Beach by a consultant team including the firms of Jones Edmunds & Associates (JEA),
Duany Plater-Zyberk & Company (DPZ), and HDR Planning. Rick Hall, of Hall Planning &
Engineering, worked as a sub-consultant to DPZ, focusing on transportation issues.
The initiative to pursue such a Plan originated with the community-wide visioning
workshops held in Spring 2001. The Plan itself reflects the issues and concerns, and
goals and ideas that emerged during the visioning efforts as well as the week long
design charrette held in February 2002.
During the charrette, there were ten formal public meetings and dozens of smaller,
informal meetings, all looking at ways to help the City of Madeira Beach (City) achieve
a desired future. Many elements of that future, contained in this document, reflect the
insights and ideas of Andres Duany who lead the charrette team. Commenting at the
final public presentation, he noted that change to the City of Madeira Beach is
inevitable, and that effective growth can belong to those who seek to actively guide
and mold this change. "Vision is looking far enough into the future to see cities
,. actually change. If there is a model, this can be change for the good. The crucial part
of this Plan is that you have caught the city early enough that it can grow to become
better, and perhaps even great."
The goal of this Plan is to assist the City of Madeira Beach in its quest to become
great. Major themes towards this end include:
Designating Pedestrian-Oriented Activity Centers within the City: The geography of
Madeira Beach creates a long, skinny community, oriented around a single dominant
traffic artery. There are few locations within the city that qualify as good pedestrian
environments, and fewer that create a memorable and imageable "sense of place."
This Plan begins with the intention of creating three unique and identifiable "nodes"
within the City. Linked to each other along Gulf Boulevard, these nodes should be
developed to optimize pedestrian vitality, to reflect their immediate surroundings, and
to enhance the image of the city as an active vibrant beach community.
Redesigning Gulf Boulevard as a "Place" instead of simply a Highway: Gulf
Boulevard is the backbone of Madeira Beach serving as a primary traffic artery, the
dominant commercial address, and the most visible public image of the City. This Plan
looks to create parity among all of these roles, recommending a redesign of the street
that maintains its current levels of traffic capacity, but alters it to include a greater
diversity of forms, appearances and functions.
Creating a true Civic Center around Madeira Way: Madeira Way is only two blocks
long, but is clearly a psychological center for the entire community. It links the two
most important streets in the City - Gulf Boulevard and 150'h Avenue. It includes a
range of shops and restaurants, and leads directly to the City Hall and adjacent civic
facilities. Functionally and programmatically, however, the Way must be restructured
and redeveloped to better carry out this important civic, commercial and community
role.
Enhancing the Tom Stuart Causeway/150" Avenue entrance onto the Island: 150'h
Avenue is the dominant entrance onto the island portion of the City. Its civic and
aesthetic presence must be upgraded to match its functional importance. Beginning at
the eastern edge with a park that straddles both sides of the street, the proposed
Plan includes significant new private-sector development on waterfront properties to
the south, as well as redevelopment and new infill development on both sides of the
street as it moves west. At the intersection with Madeira Way, one block from the
Creating Places Where People Want to Be
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and Master Plan
An in -depth case stuq, in visioning, planning and communig involvement
terminus at Gulf Boulevard, a square indicates the civic and commercial heart of the
City.
Clarifying the Zoning and Development Codes to Promote rather than Stifle the
Vision: Current codes for the City reflect a strong suburban bias. The dichotomy
between the ideals promoted in the codes and the facts of the City as it actually exists
creates undue burden on owners and developers looking to upgrade, modify and
otherwise grow and develop their properties. The Plan recommends streamlining both
the Code and the regulatory process, and orienting them fundamentally towards
achieving the vision of the future established by the community.
Working within the accepted paradigms of Real Estate practices to leverage public
sector assets against private sector investments in the City: This Plan recognizes
that recent growth within the City has been sporadic and haphazard. It also recognizes
the significant geographic, environmental and locational assets of the community, and
looks for ways to leverage these intrinsic attributes to help induce positive private
sector investment. By laying out a clear vision of where the City would like to go,
minimizing or removing the current impediments to achieving such a vision, and then
providing incremental incentives for quality growth, the Plan provides a foundation for
steady and ongoing redevelopment of key elements of the community.
Establishing a workable program for Implementing the Vision: This Plan recognizes
that the history of city planning is littered with visions and master plans that never got
beyond documentation. This Plan is organized around a series of discrete but inter-
related initiatives, each with a clear goal and program. These initiatives, in turn, are
organized within a hierarchical matrix ranked according to importance and desirability.
The matrix further describes key elements involved in successfully achieving each
initiative, such as leadership and supporting roles, potential funding sources, and
potential costs both in time and dollars.
Background of the Master Plan Document
I In March 2001, the City of Madeira Beach contracted with James A. Moore of HDR,
Inc. to assist the City in organizing and running a Citywide "visioning" exercise. This
exercise took place over the course of a day-and-a-half: the evening of Friday 20 April
and all day Saturday 21 April 2001.
The type of exercise that the City undertook is becoming increasingly common
throughout the United States, in communities of all sizes and conditions. Part of a
larger movement generally known as "community based planning," Vision exercises
emerge from two general positions. First, municipal leaders and officials are
increasingly unsure of how best to approach growth and development in their
communities. Second, residents and community citizens are increasingly critical of the
effects that growth and development are having on their physical surroundings. In
some instances, citizens are upset by the amount and type of new growth. In other
instances, they are upset by a lack of positive growth, by deterioration and
abandonment. In each instance, however, citizens are demanding increased say in the
future of their communities; vision exercises are one mechanism for providing such
participation.
THE VISIONING PROCESS
The Madeira Beach Visioning Process included an introduction on Friday evening, a
SWOT (Strengths, Weaknesses. Opportunities, Threats) analysis on Saturday morning,
and a series of priority-setting workshops on Saturday afternoon. The results of the
effort were a clearer understanding of community concerns and issues, and a clearer
sense of priorities for future efforts.
Creating Places U7here People Want to Be
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and Master Plan
An in-depth case stut!J in visioning, planning and community involvement
The Madeira Beach SWOT analysis included about 90 participants. In 90 minutes,
they described 48 Strengths, 52 Weaknesses, 39 Opportunities, and 31 Threats.
These included many redundancies and variations of similar concerns. After detailed
evaluation, there were a handful of recurring, overriding issues that are listed below:
STRENGTHS
1. Climate and Physical Environment
2. Character of the Community
3. Public Services
4. Economic Opportunity and Diversity
5. Regional Context
WEAKNESSES
1. Traffic (Volume, Speed, Safety and
Parking)
2. Codes and Regulations; Inappropriate
and Inefficient
3. Spotty Pedestrian Features (Parks,
Sidewalks, Marina, Pool, Skate Park)
4. Communication
5. Lack of Consensus Vision
OPPORTUNITIES
1. Beautification
2. Capitalizing on the Waterfront
3. Enhance the Community Character
4. Develop a Consensus Master Plan
5. Calm and Control Traffic within the
City
THREATS
1. Rising Costs (of Living in Madeira
Beach)
2. Declining Infrastructure
3. Unmanaged Growth
4. Complacency
5. Environmental Degradation
After completing the first series of analyses, attendees participated in one of five
small group breakout meetings. Each group included approximately fifteen people, and
each group was lead by a volunteer professional with experience in-group facilitation.
Each of the five groups addressed five distinct issues:
1. Natural Resources & Assets, Including Boca Ciega Bay
2. Gulf Boulevard
3. Madeira WaY/150 th Avenue
4. John's Pass Village & Surroundings
5. Your NeighborhoodlCity
Within these group sessions, for each of these five issues, participants were asked to
list their three most critical concerns. These were later presented to the rest of the
small group participants for discussion and listing.
The results of the survey of all participants for priority concerns produced the following
six key Directions:
1. Revise and Update Codes Including Enforcement Procedures
2. Deal with Pollution to Boca Ciega Bay, Including from Boats
3. Enhance the Overall Aesthetics of the
4. Area Master Plan for Madeira Way and 150" Avenue District
5. Put Utilities Underground
6. Develop a City-Wide Master Plan
The SWOT analysis was an informative and helpful exercise inasmuch as it allowed
people from the community to air their feelings, beliefs and concerns in a reasonably
congenial atmosphere. While there were clearly some issues around which opinion
was split, there was a significant amount of agreement across all four categories. With
respect to Strengths, most people recognized that both the natural environment
surrounding Madeira Beach and the character of the physical environment are
significant assets. They also recognized that the regional context was an asset, in
terms of increased economic opportunities, but also increased access to numerous
Creating Places U:7here People U:7ant to Be
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Madeira Beach Visionin and Master Plan
An in-depth Ca5e stut!J in visioning, planning and communi!} involvement
cultural, social and educational offerings. A key issue, however, was the concern that
the City maintain its "small town character and feeling" even though it's clearly part of
a large metropolitan region.
Several of the potential Opportunities relate to community character, particularly in
terms of strengthening the small town feeling and beautifying the City as a whole.
As might be expected, Traffic topped the list of perceived Weaknesses. In this
respect, the citizens of Madeira Beach were not unlike citizens across the country.
There was also concern about the spottiness of physical infrastructure across the
community, as well as concerns about the utility, applicability and enforcement of
code issues. Physical infrastructure is a public sector concern. So, too, is code
enforcement, but the sense seemed to be that public sector enforcement and the
generally cumbersome nature of codes and regulations were hindering desirable
private sector development and change.
The remaining items in this category addressed issues commonly found across the
country, and underpinned the entire vision exercise. "Communication," both among
private citizens and between the public sector and the community, was seen as a
problem, and might be related to the perceived "Lack of a Consensus Vision."
Among the perceived Threats, "Complacency" was seen as a key issue, possibly
coupled with "Unmanaged Growth," both of which have the potential to erode the
much-appreciated small town charm of the City. "Declining Infrastructure" -Le.,
deterioration of the built environment-combined with "Environmental Degradation" -
Le., deterioration of the natural environment - were key concerns.
The general tenor of the SWOT analysis, as well as specific concerns, were
reflected in the summary selection of key Directions for the City. Four of thesix
listed Directions were interrelated. "Revising and Updating Codes and
Procedures," "Developing a City-Wide Master Plan," "Enhancing the Overall
Aesthetics," and "Developing a Master Plan for Madeira Way/150'h Avenue," all
fell under the general category of Planning, and became the basis for the
subsequent decision by the City Commission to hire the JEA/DPZ/HDR team to
develop a Master Plan for the community.
Scope of the Master Plan
I
The City of Madeira Beach lies predominantly on a barrier island at the western edge
of Pinellas County. It is approximately ten miles west of downtown St. Petersburg, ten
miles south of Clearwater Beach, and ten miles north of Pass-a-Grille, the
southernmost point of the Pinellas barrier island chain.
Sitting on a barrier island, the City is long and thin, running for more than 2.0 miles
north and south, with State Road 669, Gulf Boulevard, serving as the spine of the
City. In fact, the City straddles the Intracoastal Waterway, with approximately 490
acres lying on the
Gulf Side, and an additional 70 acres on the mainland side. The City sits just north of
a major deep-water connection between the Intracoastal and the Gulf, John's Pass.
The City has a permanent population of approximately 5,000 people, and a winter
population of nearly 10,000. Just like most beach communities, relying on tourism as
a major economic generator, Madeira Beach relies more heavily on seasonal, long-
term visitors than on short-term tourist visitors.
Creating Places U7here People U7ant to Be
RR
Madeira Beach Visionin and Master Plan
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An in -depth case stut!J in visioning, planning and community involvement
The major land use within the City is residential, comprising primarily single-family
houses and condominiums. The houses are generally located east of Gulf Boulevard,
on or near the Intracoastal; the condominiums are found primarily on the Gulf coast,
west of Gulf Boulevard.
Given the relatively small size of the City, the scope of this Master Plan is the entirety
of Madeira Beach. The Plan originates in the Visioning exercise that was carried out in
the Spring of 2001. The City contracted with the consultant firm HDR, Inc. to oversee
a process whereby the community could better determine how it wanted to grow into
the future.
A clear outcome of that effort was the realization that the City was operating without
an effective plan for growth and development. With that realization, the City contracted
with consulting engineers Jones Edmunds & Associates (JEA) to assemble a team to
prepare a full-fledged Master Plan. JEA, in turn, contracted with HDR, Inc. of Tampa
and Duany Plater-Zyberk & Company (DPZ) of Miami to work on the Plan. DPZ, in turn,
brought on Rick Hall, PE, of Hall Planning & Engineering from Tallahassee, for his
expertise in the field of transportation and street planning.
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NEIGHBORHOOD STRUCTURE
CI
ZONING CATEGORIES ~
Creating Places rF'bere People Want to Be
ID'1
Madeira Beach Visionin and Master Plan
Process
An in -depth case stuc!Y in visioning, planning and community involvement
The Master Plan process is effectively divided into four parts. Between October 2001
and February 2002, JEA and HDR compiled background information and materials on
Madeira Beach, and, where necessary analyzed this information. A detailed computer
base map of the City was prepared, including all streets, buildings and key civic
features, as well as detailed information on various infrastructure elements.
The second phase comprised an intensive, interactive public event. All three teams
believe fully in a participatory planning process, with preferences for organizing it
around a design charrette. The charrette brings together a core group of experts to
interact with the community at all levels, to study and assess the existing situation, to
review both short and long-term goals and opportunities, to absorb suggestions and
recommendations. and to represent all of these as plans and ideas for regular review.
The charrette that helped create this Master Plan took place over seven days from
Saturday 23 February through Friday 01 March 2002, and facilitated participation by
citizens, business and political leaders, and government officials. It included ten
structured public meetings as well as countless other smaller meetings between
individuals and team members. Overall, the team was left with the sense of a
community that is eager to move forward, but concerned not to lose the qualities that
attracted so many people in the first place. As a whole, the City is unsure how to
achieve these objectives.
This Master Plan looks to address the more general issues that were established
during the Visioning exercise and the first phase of the planning process, as well as
more specific issues that emerged during the charrette.
The third phase of the Plan includes the drafting of the written Master Plan document,
and will include review and comments from the City Commission as well as city staff
and citizens. These comments will be re-viewed for content and relevance and
incorporated into the final document. This document, in turn, will be submitted to the
City Commission for adoption in principle. Adoption in principle presupposes that
many specific details of the Plan will still remain to be re-solved andlor approved. At
the very least, the Team will need to finalize any and all revisions to the City's
Comprehensive Plan that were made necessary by the new Plan. These revisions will
include necessary changes to the Land Development Regulations.
Adoption in principle, however, implies that those elements of the Plan that are under
the complete control of the City can begin to be implemented, even while the requisite
changes to the Land Development Regulations and Comprehensive Plan are being
processed and reviewed. For example, issues such as setbacks, design guidelines,
signage requirements and so forth, can be implemented almost immediately. Other is-
sues, particularly those pertaining to potential density increases or changes in use,
however, cannot be implemented until final approval of the Plan has been received
from the Department of Community Affairs in Tallahassee.
The fourth, and final, part of the Master Plan process is the drafting and submission
of the necessary revisions to the Comprehensive Plan and the Land Development
Regulations. While the technical accomplishment of these actions should not entail
great difficulty, the process of submission, review, resubmission, presentation and
ultimate approval can be quite lengthy.
Creating Places Where People If/ant to Be
RR
Madeira Beach Visionin and Master Plan
An in-depth case stuc!Y in visioning, planning and community involvement
The Next Ste1,
Some of the projects mentioned in this Master Plan are already in the planning
stages. Others can, and will be, initiated in short order. It is critical, however, to focus
both public and private support for those crucial projects that are not yet fully viable or
which the timing andlor circumstances are not yet optimal. This Master Plan outlines
a long-term program for development and regeneration, and needs to be nurtured as
such. Picking off one or two easy-to-accomplish projects at the outset and stopping,
and then hoping that these initial efforts will provide the momentum to carry the
remainder of the development program is not only an ineffective strategy, but will
undoubtedly doom the entire Master Plan to failure.
On the other hand, as the recommendations in the Plan begin to be implemented, the
manifest opportunities available to Madeira Beach will become increasingly obvious.
With leadership and guidance from the public sector, and support and investment from
the private sector, the redevelopment of Madeira Beach will become an on-going
community effort. The revised neighborhood structure will begin to make its presence
felt. Gulf Boulevard will take on an increasingly sophisticated and urbane character.
The Madeira WaylMunicipal Center district will become increasingly diverse and
pedestrian-oriented, with an increased sense of place. The areas around John's Pass
Village will re-emerge as vital locations for residents, business-owners, and visitors
alike. The City as a whole will re-establish itself as one of the jewels of the region.
Creating Places Where People Want to Be
RR
Community, Mobility, Environment
Redington Shores Urban Design Guidelines Town of Redington Shores, Florida
Client and References:
~..........,..
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Mike Nadeau, Building
Official
Town of Redington Shores
17425 Gulf Boulevard
Redington Shores, FL 33708
(727) 397-5538
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Redington Shores, a town of
just over a mile along the
Florida Gulf Coast, was
completely developed in the
post-war years according to
development standards of the
time. Although development
has been frozen for the last
three decades, new
development is picking up
momentum. The Town of
Redington Shores is responding
to the increasing pressure for
redevelopment by putting
forward a vision for its main
street.
future development in order to
create a great street and a
place where people want to be.
The Objectives of the
Guidelines are to create a town
that is pedestrian-friendly,
aesthetically coherent; a
desirable place to live, work
and play, and known for its
distinctive Florida coastal
character.
The Guidelines focus on four of
core issues:
. Public Space - To preserve,
enhance or create public
spaces that are distinctive,
accessible and desirable
places to be.
Planners and urban designers
at HDR have drafted the urban
design guidelines to model
Creating Places W'bere People If/ant to Be
~~~~~TC'\-i~:
. Mixed Use - To create
compact concentrations of
compatible uses, through the
development of multiple uses
within the same buildings, parcels
or blocks.
. Street Activity - To create a
sense of safe and welcoming
pedestrian environments,
particularly along and near Gulf
Boulevard, through the use of
streetscaping, traffic calming, and
effective architectural design.
. Aesthetics - To create a
coherent design aesthetic for the
Town through attention to the
placement, configuration and
architectural detail of new
construction.
RR
Community, .!'v[obility, Environmem
Baham.a Village Redevelopm.ent Plan Kry West, Florida
Client and References
Don Craig
Key West Community
Redevelopment Agency
305.294.1515
Key Project Elements:
Extensive Community
Involvement
Innovative urban
design elements
added to expanded
site, due to closure of
Naval facility
Streetscape
enhancements to
increase pedestrian
capacity and activity,
and improve housing
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KEYWUT
ILITTI,"
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JllOI'oUII'EHT
U.S. NAVY
HDR Planning, as a member of
the Craig Company Team, was
selected by the City of Key West
to prepare a full update to the
Community Redevelopment
Master Plan for the Bahama
Village Community
Redevelopment Area. The
update was stimulated by a
variety of changing conditions
including, most significantly, the
opportunity to expand the project
boundary as a result of closure
of adjacent Naval Annex
properties.
HDR Planning has been
responsible for the urban design,
streetscape, circulation and
housing components of the
Creating Places IFhere People Want to Be
study, and has had a major role
in the community involvement
program.
The streetscape work has
been directed at increasing the
pedestrian capacity and
amenities of the streets. The
housing component has focused
on improvements to the existing
public housing to make it
compatible with the Conch style
of Bahama Village, as well as on
the expansion of affordable
housing opportunities.
RR
Communi!)', A1obili!)', Emironmem
Downtown Waterfront Redevelopment PlanJacksonville, F70rida
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RETAIL
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FESTIVAL RETAil
ART MUSEUM
HOTEL
APARTMENTS
155.400 S.f.
24,000 S,F.
300 ROOMS
250 UNITS
Client and References:
HDR/Landers-Atkins Planners
were the urban designers that
prepared this waterfront
development plan.
This complex is linked to the
Convention Center by the
Automated Skyway Express. The
Jacksonville Landing, Omni Hotel
and First Union Bank have been
completed.
This study recommended the
development of a riverfront
festival retail market, arts
museum, and residential high-
rise apartments, and suggested
additional parcels for office,
retail, hotel and residential uses.
Creating Places If/here People Want to Be
ID'1
Community, Alobility, Environment
Mixed- Use Commerical Center at Fish Hawk Hillsborough Coun!y, Florida
Client and References:
Mr. David J. Scher
Stuart S. Golding Company
27001 US Hwy 19
Suite 2095
Clearwater, FL 33761
Key Project Elements:
HDR designed a mixed-use
"town center" for this
project, integrating office,
retail and residential uses
on two 35-acre sites split by
a collector street, based on
New Urbanist principles.
The plan provides
community character utilizing
HDR Planning's philosophy
of creating a diverse mix of
uses that promote
pedestrian activity with
livelwork options.
FishHawk Ranch is a 2,500-acre
master planned community in
eastern Hillsborough County FL.
The developer's goal was to
integrate New Urbanist principles
of connectivity, accessibility and
pedestrian-friendly character with
the conventions of contemporary
retail and commercial design.
To this end, the eastern side of
the site includes a 60,000 square
foot big-box retail building as well
as smaller footprints for additional
retail structures. All of these are
oriented towards the primary
arterial access and include all the
necessary surface parking. These
facilities are integrated into a
flexible grid of streets including a
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winding "main street" that includes
on-street parking, public spaces
and a range of smaller retail and
mixed-use buildings. This street
terminates at a regional day-care
center. Additional uses on the
eastern part of the site include
townhouses, live-work units and
acreage set-aside for apartments
or a senior-living facility.
east-west boulevard that includes
a central median and on-street
parking. As much as possible, the
future buildings will front this
boulevard, with surface parking
located behind them.
The western side of the site
includes predominantly commercial
office uses, and is to be developed
by different owners and
developers, on a parcel-by-parcel
basis. To facilitate this approach
but still maintain some degree of
pedestrian character and appeal,
the site plan is organized along an
Creating Places If/here People fFant to Be
RR
Community, Mobility, Environment
Destin Vision 2000 Destin, Florida
- -~---~ ~-----
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Key Project Elements:
~ Through the charette process,
consensus was achieved for
land use, marketability, urban
design and implementation of
the program
~ A street regulation plan
identified 12 roadway types
based on function and land
use relationships.
~ Entry gateways and four
design districts provide
identity, individuality
-1
-.--
...
The Destin Vision 2000
process was a citizen-driven
initiative, spearheaded by the
Chamber of Commerce. On the
heels of Hurricane Opal in late
1995, the City saw an
opportunity to craft a new vision
during a period of dramatic
change.
multi-year time line. A charrette
process, led by HDR Planning's
David Taylor, was selected as
the appropriate plan creating
mechanism.
An essential aim of the
charrette process was to
ameliorate the negative affects
of ever-widening roadway
programs. Since the community
is small, and it has one main
thoroughfare, the ability to tame
the impacts of the road was a
major effort.
A consistent theme presented
to the plan team was the need
for certainty and improved
communication between the City
Council and the citizens. The
plan took the form of an
implementation program that
defined specific tasks over a
Creating Places Where People Want to Be
RR
Communi!)', A10bili!J', Emironmem
Pine Island Corridor Master Plan Cape Coral, F10rida
existing Zoning
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Creating Places Where People Want to Be
HDR Planning led a team of
consultants including Jonathan
Barnett, AlA, Hammer, Siler,
George Associates, and
Transportation Consulting
Group in preparing a corridor
master plan including market
analysis and development
potential, highway access and
capacity, and an urban design
framework consisting of design
guides, street tree planting,
and district identity for a 9-mile
stretch of highway in Cape
Coral, Florida.
Issues for the plan included
proactive preparation for new
development that was highly
market driven, maintain mobility
options, landscape
enhancement, nodal
development, and design
standards.
This plan is to guide the
future development of this
important urban corridor.
RR
Community, Mobility, Environmem
Truman Annex Master Plan & Design Guidelines Kry West, Florida
Client and References
Pritam Singh
The Singh Company
305.296.5601
Key Project Elements:
Successfully created are-use
master plan for the Truman
Annex facility and headed up
the redevelopment efforts
Through the effort, HDR
Planning created the first
Development Agreement in
the state.
Design guidelines that came
out of the project included
residential, commercial, and
recreational uses, and also
included historic preservation.
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In 1973, the U.S. Navy
released 44 acres of the Truman
Annex facility adjacent to the
downtown Key West Historic
Oldtown district as well as a 27-
acre offshore island to the
General Services Administration
for disposal. The Key West
Redevelopment Agency was
formed and sought
redevelopment proposals. In
September 1986 Mr. Pritam
Singh bought the property at
publiC auction and formed the
Truman Annex Company to
execute its redevelopment.
HDR Planning was retained to
coordinate the master planning
and master plan approval
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process for the project. HDR
Planning prepared the Master
Plan, the Development of
Regional Impact (DRI)
Application, and applications for
master plan, community impact
assessment, zoning and other
approvals by the City of Key
West.
The firm managed the
consulting team for the
preparation of all approvals and
coordinated all reviews by the
City of Key West, South Florida
Regional Planning Council,
Department of Community Affairs
and several environmental
agencies.
RR
Community, AlobilitJ" Emironmelll
Truman Annex Master Plan & Design Guidelines Kry West, Florida
'v
The project also utilized a DRI
Preliminary Development
Agreement and the first
Development Agreement in the
state.
The plan for multi-use of the
properties includes a festival
retail commercial on a marina
harbourwalk, hotel, office,
residential, and recreational
uses. The site contains a
National Register Historic
District, three Register structures
and 15 eligible structures.
Therefore, the plan focused on
historic preservation including
OLD TOWN
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preparation by HDR Planning of a
set of design guidelines.
The document also establishes
review procedures for the
project's Architectural Control
Committee.
The project emphasized
preservation of the several
historic structures on the site,
including the Truman Little White
House, as well as extension of
the Key West old town aesthetic
vernacular. To this end, HDR
Planning's work program included
Design Guidelines for the
residential properties.
The Guidelines establish
architectural, site planning,
landscape architectural and
parking standards for both single
family and multi-family sites.
Creating Places II/here People rf/ant to Be
RR
Community, A1obilitJ" Enzironmem
Economic Development and Redevelopment Plan for the Pinellas
Community Pinellas County, Florida
Client and References:
David P. Healey, AICP
Executive Director, Pinellas Planning
Council
600 Cleveland Street, Suite 850
Clearwater, Florida 33755
(727) 464-8250
Key Project Elements:
Utilization of team skills and
experience to create effective
community planning, policy
formation, capital programming,
design, leasing, effective marketing,
construction, and financing options
for determining best redevelopment
strategies.
Collaborative combination of urban
design guidelines, real estate
investment strategies, economic
viability options, and plan
implementation led by a community
consensus-building process.
Pinellas County is facing the risk
of losing growth and development
to adjacent communities due to
the impending dilemma of reaching
physical build-out and vacant
greenfield development sites
disappearing. Over time, the
County will see its economic
strength erode and quality of life
decline, and looking to define a
future development plan that will
maintain a vibrant economy and
sustainable quality of life for the
county, the County's two primary
planning agencies took aggressive
action, and outlined a three-phase
long term planning effort. The first
phase concentrated on forming a
consensus about redevelopment
Creating Places U7here People Want to Be
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issues facing the County. The
second phase is the creation of a
comprehensive county wide
economic development plan.
Lastly, the third phase will address
the complexities of plan
implementation.
HDR Planning is part of the team
of planners, urban designers,
developers, economists, and real
estate experts that has been
brought together by the civic
leaders and officials to help define
and implement the recycling of
Pinellas County. The initial phase
of this process included intensive
physical, economic and real estate
analysis, and culminated in an
Opportunities Summit, conducted
by the County in December 2002.
The second phase of the project
entails the development of a
comprehensive program for linking
desired future economic
development with necessary
physical redevelopment. This
phase builds on the opportunities
of creating mixed-use
development, grayfield and
brownfield redevelopment, Transit
Oriented Development (TODs),
neighborhood infill, commercial
arterial redevelopment, and other
strategies.
RR
Community, Mobility, Environmem
Destination Midtown: Community Redevelopment Plan Omaha, Nebraska
D l S I I If A , I D N
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Client and References:
John McClelland, Executive VP
Mutual of Omaha
Destination Midtown Steering
Committee Chair
Mutual of Omaha Plaza
Omaha, NE 68175
402-351-2567
Key Project Element:
· The yearlong process includes
3 intense weeklong Charettes,
bringing together the ideas of
the community with the
visions of the City.
A Community of Vision and
Growth, Omaha is shaped by a
variety of unique and geographically
distinct areas that make up the city.
Distinct areas such as the Old
Market have their own character and
distinct features that have played a
key role in the growth of the Omaha
community,
In an innovative partnership,
neighborhood and business
organizations, major businesses,
educational institutions and Omaha
city government have joined together
to create a compelling vision for
Midtown, capitalizing on its rich
history.
The partnership, led and ,guided by
HDR Planning, has initiated a yearlong
study entitled Destination Midtown.
With input from residents, business
owners, employees and other
concerned parties; the project will
transform Midtown into a vibrant area
for growth and development.
This area, as defined for this
study, is bordered on the east by 24
Street, on the north by Cuming
Street, on the west by Saddle Creek
Road, and on the south by Center
Street. The Midtown District has
traditionally contained some of city's
most desirable neighborhoods, notable
businesses, and noteworthy civic
uses. Originally developed during the
Creatillg Places Wbere People Wallt to Be
later part of the 19th century and
early 20th century, this area still
embodies a different time and age.
Tree-lined streets, neighborhood
businesses, historic architecture,
and a true sense of place all provide
a unique identity to the area.
Through a yearlong process of
market analysis, economic
development planning, and
community input, HDR Planning will
design a plan that will embody the
Midtown area of old, creating a
renewed sense of place, giving it a
distinct character within this area of
Omaha.
filt
Section 4: Methodology and AnaJytical Approach
Methodology & AnaJytical Approach
Phase I
Community involvement is a key element of HDR's approach to any
public planning project. Given the complexity of issues to be
addressed within the Florida Keys, the ongoing pressures for growth
and development there, the increasing awareness of the Keys'
fragile ecosystem and the difficulty of establishing and maintaining
the delicate symbiosis between the natural and the man-made
environments, HDR is proposing a diverse range of opportunities for
community input and involvement in developing this master plan for
Key Largo. Surveys, questionnaires, interviews, visioning workshops,
SWOT analyses, design workshops and public critiques are all part of
HDR's program for ensuring both varied and substantive community
involvement within the framework of the Livable Communi Keys
Program.
Existing Conditions Inventory & Survry
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Building Card Sound Bridge circa 1926
Phase I of this project will comprise a rigoroLis investigation and
analysis of the current conditions within Key Largo. During this
Phase, HDR will collect, compile and analyze data in the following
subject areas, as it pertains to Key Largo.
· Demographics - Using the 2000 Census as the primary
resource, HDR will develop a picture of the full-time residential
population of Key Largo, including standard data such as
household size, homeownership status, population
characteristics, average income, tenure, and so forth. These
data will be extended to include information on seasonal
changes in both the quantity and character of the population
base. The Growth Analysis section of the 2003 Public
Facilities Capacity Report provides an excellent summary of
population data for the area.
· Transportation Infrastructure - Using aerial photos, GIS base
maps, FOOT data and field work, HDR will assess the
strengths and weaknesses of existing transportation
infrastructure on the island, including both land-side and
water-side systems. We will also review the Florida
Department of Transportation's Five-Year Work Program for the
Florida Keys, already in our possession.
· Parks & Recreation Facilities - Using existing records as well
as aerial photos, GIS base maps, city and county resources
as well as field work, HDR will assess the qualitative and
quantitative characteristics of existing parks and recreation
facilities on the island of Key Largo. These will include both
land and water-based facilities.
· Public Services Facilities - Using existing records and
information gathered from public staff as well as aerial
photos, GIS base maps, city and county resources, and field
work, HDR will analyze the nature and capacity of existing
Creating Places LFbere People If/ant to Be m~
public service facilities. The 2003 Public Facilities Capacity
Report provides an excellent baseline summary of the status
of public services in the area.
. Environmental Resources - Using existing records, information
gathered from public staff as well as designated citizens,
aerial photos, GIS base maps, city and county resources, and
field-work, HDR will develop a comprehensive data-base of all
environmental resources on the island of Key Largo, including
both land-side and water-side resources.
.
Economic Development & Tourism - Using available public
data sources as well as designated private sector resources
such as the Chamber of Commerce, HDR will develop an
overview of the status and nature of economic development
activities within Key Largo. This will include a particular focus
on the size, nature and impact of tourism and related
activities on the community.
.
.....~
. Historical, Cultural & Archaeological Resources - Using aerial
photos, GIS base maps, and additional data from the city,
county, State and Federal governments, HDR will develop a
GIS data base of all historical, cultural and archaeological
resources on Key Largo.
. Housing & Community Design - Using existing statistical
information and historical records as well as windshield
surveys and additional field-work, HDR will develop an
overview assessment of the quality and character of the
community of Key Largo. This assessment will be broken
down both geographically and typologically, with focus on both
residential and non-residential uses, as well as the overall
"sense of place" on Key Largo. The residential analysis will
include conventionally constructed structures as well as
mobile homes, recreational vehicles and other forms of
manufactured housing.
. Viewscapes & US 1 Streetscapes - Building on the work from
the previous section, HDR will collect and analyze the overall
visual nature and physical character of the community, with
particular emphasis on public places, including a primary
focus on major and minor roadways and vehicular corridors.
· Adjacent Growth Analysis - Recognizing that the island of Key
Largo is implicitly and explicitly impacted by growth and
development activities taking place both to the north and to
the south, HDR will review available planning and growth
management documentation for both the areas of the Keys
south of Mile Marker 97 and for the areas of South Dade
County that lie immediately adjacent to Key Largo on the
north. HDR will assess these documents and analyze their
potential impact upon Key Largo.
In addition, we will review the findings and recommendations of the
Florida Keys Carrying Capacity Study as well as Goal 105, The Tier
System.
Creating Places U/'bere People Want to Be
RR
Phase II
HDR will carry out this Phase of the project both from Key Largo and
from its offices in Miami and Tampa. In coordination with City and
county staff, HDR will schedule a series of site visits to Key Largo in
order to collect data, corroborate previously reviewed data, examine
particular features of interest, and otherwise analyze relevant
elements of the community. Such data and analysis will be collated
and compiled within HDR's offices where it will be made available
electronically for review by city and county staff.
In addition to the tasks described above, HDR will use this initial
phase of the project for a series of one-on-one and small-group
meetings with selected members of the community. These meetings
and interviews will be used both to reinforce the data and
information collected more formally, and to begin to frame the larger
issues of growth, development and change as they might impact Key
Largo in the future. The materials, data, ideas and insights gathered
in these informal ways will also help inform the more structured
efforts at community participation to follow.
Visioning Workshops & Community Input
A central element of HDR's working method on all such public-sector
planning projects is the creation of a flexible system for soliciting
and facilitating community involvement. For this Master Plan, HDR
proposes a series of linked publiC workshops and meetings.
Visioning Workshop: HDR proposes a three-part day-and-a-half long
series of meetings and presentations as the basis for developing a
unifying "vision statement" for Key Largo.
The parts of the Visioning Workshop are as follows:
. Kick-Off Meeting (6:00 - 9:00 PM): This Introductory meeting
would be open to the General Public and would include a formal
presentation on central issues of master planning, community
development, growth management and environmental
preservation. The presentation would include issues of a
general nature, issues relevant to the Florida context, and
issues pertinent particular to the Keys and to Key Largo. This
meeting would serve to introduce the HDR team to the general
public and would initiate the dialogue between HDR staff and the
community at large.
. SWOT Analysis (9:00AM - 12:00 Noon): HDR staff would lead
members of the community through a structured analysis of Key
Largo's Strengths, Weaknesses, Opportunities, and Threats.
This exercise would include the compilation of elements in each
of these categories and then a consensus-driven effort to
winnow these into distinct categories and to describe both the
relative merits of each category and the inter-relationship
between different categories.
. Visioning Exercise (1:00 - 4:00 PM): At the outset of this
session, the codified results of the SWOT analysis would be
posted and distributed to all attendees. These would be
Creating Places U7here People If/ant to Be RR
reviewed and used as the basis for developing a coordinated
series of vision statements pertaining to the desired future for
Key Largo. After being generated, these statements would be
grouped thematically, and discussed both for their individual
merits and application and for their relationship to other
statements. The visioning exercise will be adapted to build upon
the LCP exercises applied in other Florida Keys communities.
BiilEI
The deliverables from the Visioning Workshops would be the
compiled results of both the SWOT analysis and the Visioning
Exercises, combined with a summary analysis suggesting
relationships between the information gathered in Phase I and the
ideas generated in the Visioning Workshop.
tt1;~
Community Survey
. Master Plan
for Future Development
of Big Pine Key arid No Name Key
Based on the results of Phase I and the Visioning Workshop, HDR
would develop a survey to be distributed to residents of the Key
Largo. Adequate time would be allocated to distribute, collect,
compile and analyze the results of this survey prior to the goal-
setting workshop (shown below).
II...., ..
Business Owners/Operators Survey
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As with the Community Survey, above, HDR would develop a survey
to be distributed to the owners and operators of businesses on Key
Largo. Again, adequate time would be allocated to distribute, collect,
compile and analyze the results of this survey prior to the goal-
setting workshop (shown below).
Goal-Setting Community Workshop
This one-day workshop would include an introductory session that
would describe efforts to date and reintroduce the key issues and
concerns to the audience. The workshop would include a number of
breakout sessions in which members of the community can gather in
small groups to discuss each of the key elements of the master plan
in detail. At the end of the day, the results of the discussions in
each group will be presented to the whole audience for review and
critique.
Community Information Program
Throughout the course of the master planning effort, HDR will work
to ensure that the results and status of the plan are accessible to
members of the planning staff and to the general public. One
element in the community information program will be HDR's eRoom,
an Internet-based documentation and communication system
whereby staff and community members can regularly update each
other. eRoom provides a real-time forum for ideas exchange and
project updates in an Internet environment. Users can access the
eRoom using their normal web browser. We will evaluate the
feasibility to establish an eRoom for the project.
Creating Places If/here People Want to Be
RR
Phase III
Draft Master Plan
This phase of the project would begin with a meeting between county
staff and key HDR personnel in order to review progress to date, to
discuss any continuing issues, and to finalize the format and focus
of the draft plan.
This meeting would be followed by a four-week period of intensive
writing, during which HDR will generate a complete first draft of the
plan document.
US 1 Corridor-Enhancement Workshop
During this period, HDR will also conduct a workshop that will focus
solely on the US 1 corridor as it cuts through the community. This
one-day workshop will be structured to be similarly interactive as
earlier workshops, and will include a formal presentation of work-to-
date, a series of small-group discussions, and a whole-group
summary discussion.
Following this workshop, HDR will finalize the first draft of the master
plan and make it available for community review, discussion and
critique.
Phase IV
Communi!} Review, Discussion & Critique
Community Presentation Workshop
Lrva6Ce c~ ,'r
!Master Il'fttn- "
HDR will present the draft plan to the community in an interactive
community forum that will include formal presentations, informal
small-group discussions, and informal full-group reviews.
C['avemier Creek.
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Based on these critiques and subsequent discussions with county
staff, HDR will revise the draft document, as warranted.
Planning Commission Presentation
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Upon revision, HDR will present the plan to members of the Planning
Commission, first in writing for their private review, and then publicly,
for an open discussion and commentary.
@
As before, based on this discussion and commentary and
subsequent meetings with county staff, HDR will again revise the
plan document as needed.
Board of County Commissioners Presentation
After further review with county staff, HDR will formally present the
plan document to the Board of County Commissioners for their
review and acceptance.
Creating Places Where People !f7ant to Be
lilt
Section 5: Project Management Philosop~ and Structure
Ricardo Calvo, PhD has been working with Monroe County and Florida Keys
issues for many years. Dr. Calvo managed the Florida Keys Carrying Capacity
Study and is perhaps the consultant with the broadest understanding of
Florida Keys issues from environmental to socio-economic to human
infrastructure. With this knowledge, he will effectively communicate with his
project manager on this project, Neale Stralow, to manage the team and will
serve as liaison with Monroe County staff.
In the following pages, we discuss HDR's approach to Project Management
and our collective understanding of the tools it takes to foster good
communication and responsiveness to the County.
Effective project management is a key component to the successful
completion of any assignment. This is especially true when coordination of
multiple disciplines and projects are required. For the Project Manager to be
effective, a strong consultant-client relationship must be established
emphasizing an understanding of the client needs, communication, and
responsiveness. The Project Manager must be accessible to the client and
capable of coordinating in-house resources to provide effective and timely
service.
The HDR project management approach provides a high level of expertise in
the services we offer while emphasizing responsiveness to the client. In
serving Monroe County, the Project Manager will ensure project team
members will:
. Keep open lines of communication at all levels;
. Foster supportive and successful relationships;
. Develop and achieve clearly stated project goals;
. Charge a reasonable fee for service provided;
· Minimize change orders or supplements to maximum extent possible;
. Earn and maintain a high level of trust;
. Share responsibilities in a partnership environment;
. Support local client policies and procedures; and
· Establish close working relationships with client staff to achieve conflict
resolution at the lowest level.
Public Involvement
Across the nation, there is a growing movement toward more responsive
public involvement within the planning process. Community-based planning,
with well-programmed, effective techniques, has become an essential means
of validating planning goals and proposals. Reviewing pre-determined
solutions in a public workShOp is disappearing as a legitimate form of
participation. There are new principles, processes and teChniques available
to communities and constituencies. Regardless of the techniques utilized,
the a successful public involvement continues throughout the project and will
yield lasting results if it is:
· Credible - Designed to mine the rich resources of the local
community.
· Visible - Designed to advertise, promote and encourage community
involvement.
Creating Places Where People If/ant to Be RR
· Accessible - Designed to be truly participatory for all members of the
community and with an assurance that concerns are incorporated
into final solutions.
Phase 1 . Data Collection / Analysis
The project will begin with an analysis of the existing site characteristics, its
current condition and development, and the impact of current regulations on
its future development. This phase will include field review with key staff and
the City to review the existing site area, develop a preliminary program, begin
collection and analysis of background data, and preparation for project
activities. An opportunities and constraints analysis will include a review of
the following:
a. Water bodies and natural systems,
b. Flora and fauna,
c. Site views and vistas,
d. Accessibility,
e. Land Use and Zoning.
Phase 2 . Concept Development
The Project Team will engage the community in a discussion on the
opportunities and constraints for the planning and design for the proposed
project, establish a conceptual community framework, and prepare
conceptual plans illustrating in both tabular and graphic form the capacity of
the study area to accommodate various development options and amenities.
Identify proposed circulation elements, development areas, amenities, open
space and common amenities.
Phase 3 - Concept Refinement
This phase of the project will be used to refine and review the best
alternatives developed through the planning process and present the
information for public review and comment.
Phase 4 - Detailed Overlay Plan Outlining Development Standards
This phase of the project will be used to refine the Preliminary Plans and
Standards and prepare final detailed documents. Consideration of public
comments received during Phase 3 will be included in the final revisions.
Phase 5 - Implementation
This phase of the project will be used to present the final recommendations
to the City elected officials and assist the City in drafting and presentation of
the required Land Development Code amendments. The project team will
coordinate with the City and prepare presentation materials based upon the
final documents.
Creating Places 1I7here People W/allt to Be
m~
DRU~~EWORKPLACEFORM
The undersigned vendor in accordance with Florida Statute 287,087 hereby certifies that:
HDR Engineering, Inc.
(Name of Business)
1. Publish a statement notifying employees that the unlawful manufacture, distribution,
dispensing, possession, or use of a controlled substance is pro.hibited in the workplace and
specifying the actions that will be taken against employees for violations of such prohibition.
2. Inform employees about the dangers of drug abuse in the workplace, the business's policy of
maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee
assistance programs, and the penalties that may be imposed upon employees for drug abuse
violations. '
3. Give each employee engaged in providing the commodities or contractual services that are
under bid a copy of the statement specified in subsection (1).
4. In the statement specified in subsection (1), notify the employees that, as a condition of
working on the commodities or contractual services that are under bid, the employee will abide
by the terms of the statement and will notify the employer of any conviction of, or plea of guilty
or nolo contendere to, any violation of Chapter 893 (Florida Statutes) or' of any controlled
substance law of the United States or any state~ for a violation occurring in the workplace no later
than five (5) days after such conviction. .
5. Impose a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is available in the employee's community, or any employee who is
so convicted.
6. Make a good faith effort to continue to maintain a drug-free. workplace through
implementation of this section.
As the person authorized to sign the statement, I certify that this firm complies fully with the
above requllements. ~ /cJ .
Bidder's Signature L~ P.E.
Sr. Vice President
January 20, 2004
Date
10
NON-COLLUSION AFFIDAVIT
~ Larry D. Low, P.E.
ofthe city
of Tampa
of peIjmy, depose and say that;
according to law on my oath, and under penalty
1) I am Senior Vice President-HDR Engineering, Inc. . the bidder making the
Proposal for the project descn'hed as follows:
PROFESSIONAL SERVICES TO PREPARE A
COMMUNITY MASTER PLAN FOR THE ISLAND OF KEY LARGO
. IN MONROE COUNTY [FLORIDA KEYS]
2) The prices in this bid have been arriv~d at independently without collusion,
consultation, communication or agreement (or the pmpose of restricting competition, as to any
matter relating to such prices with any other bidder or wifu any competitor;
3) Unless otherwise required by law, the prices which have been quoted in this bid have
not been knowingly disclosed by the bidder and will not knowingly be disclosed by the bidder
prior to bid opening, directly or indirectly, to any other bidder or tQ any competitor; and
4) No attempt has been made or will be made by the bidder to induce any other person,
partnership or corporation to submit, or not to submit, a bid for the pmpose of restricting
competition;
5) The statements contained in this affidavit are true and correct, and made with full
knowledge that Monroe County relies upon the truth of the statements contained in this affidavit
in awarding contracts for said project. ~
STATE OF FlorlJ.~ . ~~ .
(Signature ofBi )Larry D. Low, P. E.
Sr. Vice President
COUNTYOF H, Its be--rb u.j ~ I )'2,0 10 L-J
. DATE J I
PERSONALLY APPEARED BEFORE ME, the undersigned authority,
. L lNf( j o. L~ who, after first being sworn by
individual signing) affixed hislher signature in the space provided above on'this
20..H- J~~t:..A 20DY.
_, f ...Stl t'\J1 ~
,,~ Ie. v\llwlI'\.
me, (name of
My commission expires:
;-:1\ Suun ....
;'~j My Commillion DD152500
..,., Expll'ft Septemb.- 23.2008
11
SWORN STATEMENT UNDER ORDINANCE NO. 10-1990
MONROE couNTY. FLORIDA
ETIllCS CLAUSE
Larry D. Low, P.E., Sr. Vice,President . ..
HDR Engineering 0 rnc 0 warrants that heltt has not employed, retained
or otherwise had act on his/its behalf any former County officer or employee in violation of
Section 2 of Ordinance No. 10-1990 or any County officer or employee in violation of
Section 3 of Ordinance No. 10-1990. For breach or violation of this provision the County
may, in its discretion, terminate this contract without liability and may also, in its discretion,
deduct from the contract or purchase price, or otherwise recover, the fu.11 amount of any fee,
commission, percentage, gift, or consideration paid to the former Comity officer or employee.
Low, PoE.
President
Date: January 20, 2004
STATE OF
F I f') r l(J. "'-
COUNTY OF
h..
~,~
PERSONALLY APPEARED BEFORE ME, the undersigned authority, ~ n tA\VV'
L CA.. rrj O. L OW who, after first being sworn by me," affixed hislher
-t1-
signature (name of individual signing) in the space provided above on this 2 D day of
~ v..w~ 0 20 0 <-f:
~~
I . NOTARYPUBLI
My commission expires:
, ~ Susan HeyeI
~..I . My comrnlUlon 00152500
\:;"'" J Expires September 23. 2008
Of"
12