Item F02 } F.2
`,
County of Monroe
�y,4 ' �, "tr, BOARD OF COUNTY COMMISSIONERS
Mayor Michelle Coldiron,District 2
�1 `ll Mayor Pro Tem David Rice,District 4
-re Florida.Keys ��� � � Craig Cates,District 1
Eddie Martinez,District 3
w � Holly Merrill Raschein,District 5
County Commission Meeting
October 203, 2021
Agenda Item Number: F.2
Agenda Item Summary #8489
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296-1552
N/A
AGENDA ITEM WORDING: Approval of Fishing Umbrella Event Agreements for FY 2022 as
per attached spreadsheet totaling $345,300.
ITEM BACKGROUND: In order to reduce the vast quantity of paperwork we request your
approval of the fishing events outlined on the attached spreadsheet wherein the contract ID number,
organization, event name, event dates, funding allocation, district, line item number, expiration and
effective dates are provided. A boilerplate fishing agreement is provided for your information.
TDC approved same at their meeting of July 20, 2021
PREVIOUS RELEVANT BOCC ACTION: At the meeting of April 19, 1995 the BOCC approved
the TDC's reduction of repetitive paperwork wherein the TDC would provide a summary of event(s)
funding information.
CONTRACT/AGREEMENT CHANGES:
New Agreement
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Fishing Summary Sheet and Boilerplate Agreement
FINANCIAL IMPACT:
Effective Date: Various — see attached summary sheet
Expiration Date: Various — see attached summary sheet
Total Dollar Value of Contract: $345,300
Total Cost to County: No Cost to County
Current Year Portion: $345,300
Packet Pg. 1131
F.2
Budgeted: Yes
Source of Funds: TDC
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant:
County Match:
Insurance Required: No
Additional Details:
10/20/21 115-75022 - FISHING UMBRELLA-115 $345,300.00
REVIEWED BY:
Maxine Pacini Completed 09/24/2021 9:53 AM
Christine Limbert Completed 09/24/2021 11:23 AM
Purchasing Completed 09/24/2021 12:12 PM
Budget and Finance Completed 09/24/2021 1:23 PM
Maria Slavik Completed 09/24/2021 2:22 PM
Liz Yongue Completed 10/01/2021 9:58 AM
Board of County Commissioners Pending 10/20/2021 9:00 AM
Packet Pg. 1132
(sluan3 6uNsld ZZOZ.ld) luauaaa BV ojeldialpq pue laaLlg Xaeuauang 6ulL4slj :lu9uay3elly �<
nj cti cti cti cti cti cti cti cti cti cti cti a�—
N c-I c-I LL rl N N rl N N N N N N N N O N N N O O N O O O O O O N O O
N O O O N N O N N N N N N O N N a
:�' aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ aJ �
++.
O O O O O O O O O O O O O O O O 0.'
` u u u u u u u u u u u u u u u u
Lul O ol ol O oil O 01 01 O ol ol O ol ol O O
N N
O O O 0N N N N ON N
m N O N Cif O O O N N N O Cif O
QI. NO m O N N N m N N N NO N N N N
N
•O. N N ON N aj N N O N O N N N
t6 N E E E v v O 0m O n E V
a u aJ — a a m m aJ
xo Q v v 5 on 5 o on
W -, Z Q In 0 Q Q -, -, Q -, ZI Q
O O O O O O O O O O O O O O O O
00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00
O O O O O O O O O O O O O O O O
m m m m m m m m m m m m m m m m
Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln
x x x x x x x x x x x x x x x x
i 00 N In In N O n Ln O O m zt n cn IH m
y m to 00 to m N I, n n O n n 00 00 N O
S LL LL LL LL LL LL LL LL LL LL LL LL LL LL LL LL
O O O O O O O O O o O O O O O O
m m m m m m m m m m m m m m m m
a O O O O O O O O O O O O O O O O
c m m m m m m m m m m m m m m m m
J..... In In In In In In In In In In In In In In In In
N N N N N N N N N N N N N N N N
N N N N N N N N N N N N N N N N
O O O O O O O O O O O O O O O O
Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln
n n n n n n n n n n n n n n n n
Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln Ln
a
O O O rl N O O O O O O O O O O O O O
N O N N N N N N N N N N N N N
aJ aJ aJ i T aJ aJ T t T aJ aJ
Gf6 fl aJ -0 0
N Q Q o E -0 E c o S E E
U U E aJ U j N
ui lL O OJ N O O a
O Z Ln
::
O O O O O O O O O O O O O O O O O
O O O O O O O O O O O O O O O O O
O O O O O O O O 00 O^ 00 O O O O Ln
N In zt In tr? V'? N In i/? IH N i/? IH c-I t
c vi
tLo
O U U OA aJ
u E 3 s s o
O c E O vi O z co c-I N
U U LL LL LL c-I _
L^ (0 Q E E C C U co N Q N U cn E
U
aJ v JJ C J>
m
0 a) Lj 0E E E C
E O O O m U Z
H C YY 3 N
Cm N o O
tw c O a, iO o n
VI (0 �n
Q u co U aJ co co U u JSm
NO O a u
0 O Um
cJ
0 2 2O E OO QE Eo m v oE 9" >. o e 0 LL2U L 0a
LL wY C7 Z V) OOv`A
Ln O H
a O N O
C7 - s
U N J 46 Q
c -0
O O J 11 N C C
a o c ar c _
_
H O c 4J coo cEo O '� O O U
a m v m E a J N � LL E u
co: i t N J Y N O m O
m CO O F T E Q Q >' O O O aJ
N aJ .9- O m E a c .nQ
u E OE 3°
m ,n o: >o Co 'aoJ Ec W C _ � v- = aJ - aJ O — v� 3 U 0
9- (0 � � LL U J O • a- Q O
u a E N cc on a`J E �n �o O c Y c m o = •E on
(0 (0 (0 iz Y G C >
0A = N aJ aJ aJ N Y E
J -o U ar v c c E 0 E E a�i `^ io uo aj s
U aJ aJ aJ LL tw U •- aJ - VI
E E E E 1 LL LL E c �' c a m a v LL
T T T 45 E O O a
N aJ aJ aJ aJ J L J Cif O O O U Y N LL
S a- Y Y Y J LL J (D N U H H Z 'A v7 H U >
O c-I N m to zt In uo n 00 cn O c-I N m -zt
Q c-I c-I c-I c-I
u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7 u7
N N N N N N N N N N N N N N N N
F.2.a
FISHING EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and ORGANIZATION (Event Contractor) on this da,,
of , 2021.
WHEREAS, Florida Keys Fishing Tournaments, Inc. (Fishing Umbrella), the umbrell
organization, has recommended to the Monroe County Tourist Development Council (TDC), which ha
endorsed the recommendation, that certain monies be allocated for promotion of an event, which has a
one of its main purposes the attraction of tourists, by Event Contractor; and N
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduc
the event; and
WHEREAS, the Umbrella organization recommends allocation of funds for the EVENT (Event) of eq
'®
DATE. eq
CD
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agre
as follows:
1. Amount: County shall pay a sum not to exceed $FUNDS ALLOCATED ( — TDC Distri(
DISTRICT Funding Allocation) effective October 20, 2021 for promotion and related expenditures, a
described in the event budget, attached hereto as Exhibit D, for production of the Event. Of this amoun
at least 30% or $ of the total allocated funds must be placed in advertising and productio
cost line item and be attributable to out of county placement. No amendments shall be made It
the Budget as set forth in Exhibit D after approval of contract. Payment will be made only aftE
Event Contractor submits invoices and supporting documentation, in accordance with generally accepte
accounting principles, acceptable to the County Clerk. The advertising and promotion budget usin
County funding may be altered as to the individual line items, or components, within 10% of the amour
stated for that item or component, without increasing the total dollar amount and without requiring
written amendment to this agreement. The general non-allocated section of an Umbrella event budg(
shall not exceed 15% of the total budget and may be utilized for unforeseen permissible expenditure
and for those budget lines that may require additional funds. Monroe County's performance an
obligation to pay under this agreement is contingent upon an annual appropriation by the Board c
County Commissioners.
T
In a situation where the Event has to be postponed due to a named storm or hurricane for whic
the County orders a visitor and/or resident evacuation order, the Event Contractor shall have thirty (3( Or
days to provide to the TDC administrative office notice of a new date for the Event, and shall produce th
re-scheduled Event within ninety (90) days of the original date of Event. The rescheduled date shall b
authorized, in writing, by the TDC Director. If the Event Contractor is unable to reschedule the Event, th
Event Contractor shall provide proof of the cancellation being caused by a named storm or hurrican(
and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the Couni
orders a visitor and/or resident evacuation order, the County shall pay for promotion or relate
expenditures of any combination of invoices for the original event date, and/or the rescheduled date up t
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
1 Packet Pg. 1134
F.2.a
the amount, but not to exceed the amount of funds allocated as described in the budget, attached heret
as Exhibit D.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related service
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relation
services or supervision of advertising and public relations will be provided through the contracte
agencies of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation a
required by the County Clerk's rules and policies no later than EXPIRATION DATE unless the date c N
the event is amended upon written approval of the Fishing Umbrella and TDC Director. Ever
Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoice
received by the County after EXPIRATION DATE unless the date of the event is amended upon writtei
approval of the Fishing Umbrella and TDC Director, and the County shall not be obligated to pay for an
services provided by Event Contractor under this agreement if documentation as noted above is nc '®
received on or before this reimbursement deadline date by the TDC administrative office. To be eligible
for reimbursement, the request for reimbursement and supporting documents (checks, invoices, cred
card statements, bank statements, etc.) must show that the items were paid for directly by the same
entity named on the agreement with the County. For clarification on reimbursements, please refer to the
reimbursement packet provided to you upon execution of your funding agreement. E
4. Expiration of Agreement: This agreement expires EXPIRATION DATE and the Couni
shall not be obligated to pay for any services provided by Event Contractor under this agreement
documentation as noted above is not received on or before this reimbursement deadline date by the TD,
administrative office, unless the date of the event is amended upon written approval of the Fishin
Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount c
funds expended by County in connection with an event which does not occur as a result of any act c
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast c
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and sti
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees ti .N
indemnify and hold harmless and defend Monroe County, its officers, employees and agents includini
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and a 01
claims for bodily injury (including death), personal injury, and property damage (including propert
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees
which arise out of, in connection with, or by reason of the services provided by Event Contractor, c
other activities and funding associated with this agreement, except those losses or damages caused b
the negligent or wrongful act or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statute:
the participation of the Event Contractor and the County in this Agreement and the acquisition of an
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
2 Packet Pg. 1135
F.2.a
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall an
contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained c
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 c
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 1C
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreemer
without liability and may also, at its discretion, deduct from the agreement or purchase price, c
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to thi
former or present County officer or employee. The Event Contractors warrant that, in respect to itself, N
has neither employed nor retained any company or person, other than a bona fide employee workini
solely for it, to solicit or secure this agreement and that it has not paid or agreed to pay any persor
company, corporation, individual, or firm, other than a bona fide employee working solely for it, any feE
commission, percentage, gift, or other consideration contingent upon or resulting from the award c
making of this agreement. For the breach or violation of the provision, the Event Contractor agrees the '®
the County shall have the right to terminate this agreement without liability and, at its discretion to offsE
CD
from monies owed, or otherwise recover, the full amount of such fee, commission, percentage, gift, c
consideration.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claim E
suits or action made against the Event Contractor that is related to the activity under this agreement an
will cooperate with County in the investigation arising as a result of any action, suit or claim related to tN
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws (
the State of Florida in the 16t" Judicial Circuit for Monroe County; venue shall be in Monroe Count,
Florida.
0
11. Severability: If any provision of this agreement shall be held by a court of competer
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; ani
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue: This agreement shall be governed by and construed in accordant
with the laws of the State of Florida applicable to contracts made and to be performed entirely in th
State. In the event that any cause of action or administrative proceeding is instituted for the enforcemer
or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in th,
appropriate court or before the appropriate administrative body in Monroe County, Florida. Thi
agreement shall not be subject to arbitration. y
13. Accounting and Records: Event Contractor shall maintain records pursuant to generall
accepted accounting principles for four (4) years after the event and shall permit County and its agent
and employees access to said records at reasonable times.
14. Termination of Agreement: This agreement shall terminate on EXPIRATION DATE
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at
level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the ever
that funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuar
to the terms specified herein, this agreement may then be terminated immediately by the TD(
administrative office providing written notice of termination delivered in person or by mail to Ever
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
3 Packet Pg. 1136
F.2.a
Contractor. The Grantor may terminate this agreement without cause upon giving written notice c
termination to Event Contractor. The Grantor shall not be obligated to pay for any services or good
provided by Event Contractor after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the TDi
administrative office to Event Contractor, through its officer, agent or representative, no less than sixi
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through it
officer, agent or representative, written notice at least seven (7) days prior to the effective date of th
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by nation,
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or nor N
acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vend(
list following a conviction for public entity crime may not submit a bid on a contract to provide any good
or services to a public entity, may not submit a bid on a contract with a public entity for the constructio '-
or repair of a public building or public work, may not submit bids on leases of real property to publl N
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant und(
a contract with any public entity, and may not transact business with any public entity in excess of th
threshold amount provided in Section 287.017, for category two for a period of 36 months from the dat
of being placed on the convicted vendor list. E
16. Logo: Logo Usage guidelines are attached to this contract as Exhibit B. A
promotional literature and display advertising must display the "Florida Keys & Key West Come As Yo
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted b
the TDC and County in April 2010.
0
In-County Logo: The logo that includes the "Monroe County Tourist Development Council" designatio
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlet:
programs, posters, banners (hanging and displayed outdoors) and digital advertising on website:
website links, pre-roll video, banners, mobile and email blasts. Radio commercials should includ
"Brought to you by The Monroe County Tourist Development Council". To seek approval, clarificatio
and/or logo in electronic format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwoo
with Tinsley Advertising at 305-856-6060.
Out-of-County Logo: The logo that does NOT include the "Monroe County Tourist Developmer
Council" designation is to be utilized in out-of-county newspapers and magazines, brochures, postcard.,
pamphlets, programs, posters and digital advertising on websites, website links, pre-roll video, sock
media promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought t 01
you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo i
electronic format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwood at Tinsle
Advertising at 305-856-6060.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay a
appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power t
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
4 Packet Pg. 1137
F.2.a
execute such agreement to any person, company or corporation without prior written consent of thi
County.
19. Modification: The event name, time & date of the event and Schedule of Activities may bi
amended upon written approval of the Fishing Umbrella and TDC Director. Any changes to sail
contract other than stated above require approval by the Fishing Umbrella, TDC and the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it i
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If thi
event does not take place for any reason under control of Event Contractor, then Event Contractc N
agrees to refund to the County any amounts already paid to them under this agreement and relieve thi
County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply full 2
with all Local, State and Federal laws and regulations.
N
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sale
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
23. Finance Charges: The County and TDC will not reimburse, pay or be responsible for an
finance charges.
24. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractc
shall be legally considered as an independent contractor and that neither it nor its employees shal
under any circumstances, be considered servants or agents of the County and TDC, and the County ani
TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, it
employees or agents, resulting in either bodily or personal injury or property damage to any individua
firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts c
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractc
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwisE
direct or indirect, involving any client's interest which may conflict with the interest of the County ani
TDC.
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there .N
will be no discrimination against any person, and it is expressly understood that upon a determination b
a court of competent jurisdiction that discrimination has occurred, this Agreement automaticall 0
terminates without any further action on the part of any party, effective the date of the court order
County or Event Contractor agree to comply with all Federal and Florida statutes, and all locE
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title V
of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color c
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-168"
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitatioi
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4
The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discriminatioi
on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amendec
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
5 Packet Pg. 1138
F.2.a
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse ani
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating t
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912
ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohc
and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), a
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans wit
Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time, relating t
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, whicl
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexuE
orientation, gender identity or expression, familial status or age; 11) any other nondiscriminatioi N
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, thi
Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for thl
event. No TDC funds will be used for this purpose.
N
N
28. Authority: Each of the signatories for the Event Contractor below certifies and warrant
that: a) the Event Contractor's name in the agreement is the full name of the person or corporation a
designated in its corporate charter, and b) they are empowered to act and execute the agreement for thi
Event Contractor and c) this agreement has been approved by the Event Contractor's governing boarc E
as applicable to corporations or other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be real
interchangeably.
30. Attestations: Event Contractor agrees to execute such documents as the County ma '
reasonably require, to include a Public Entity Crime Statement, an Ethics Statement, and a Drug-Frei
Workplace Statement.
31. Breach and Penalties: The parties agree to full performance of the covenants contained ii
this agreement, and the County reserves the right at its discretion, provided such breach is material, t
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement term
or negligent performance of the agreement terms by the Event Contractor.
32. Notice: Any notice required or permitted under this agreement shall be in writing and hani
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receir .N
requested to the following:
For Event Contractor:
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
6 Packet Pg. 1139
F.2.a
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
33. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
N
N
N
N
0
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
7 Packet Pg. 1140
F.2.a
IN WITNESS WHEREOF, the parties hereto have executed this agreement the day and year first above
written.
(SEAL) Board of County Commissioners
Attest: Kevin Madok, Clerk of Monroe County
As Deputy Clerk Mayor/Chairman
N
N
N
Organization
By
President
Print Name
Date: E
0
AND TWO WITNESSES
(1) (2)
Print Name: Print Name:
Date: Date:
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
8 Packet Pg. 1141
F.2.a
EXHIBIT )
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing Umbrella events funding category, the allocation received by the event contractor must b�
spent on the list of items that have been approved. Only the TDC expenses listed below may be included in thi
proposed budget. At least 30% of total funding allocation must be placed within the Media Placement an
Production Cost line item to be utilized as Out of County advertising. The following are the only acceptabl
expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered), radio an
TV. The TDC will pay for the following digital advertising on websites, website links, pre-roll video, banner:
mobile, social media promoted posts, and email blasts digital advertising links may go to the event website. Th
TDC Logo must be placed on all print, TV, websites, pre-roll video, social media promoted posts, banners an Uj
email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you b
the Monroe County Tourist Development Council". No payment will be made for development or operation "
(hosting) of websites. At least 30% of total funding allocation must be placed within the Media Placement an�
Production Cost line item and shall be expended on advertising media cost attributable to out of count
placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors). ~�
Promotional Items: T-shirts and hats*, trophies (Fishing Tournaments Only).
*Sales/Resale of TDC funded items: Items funded by the BOCC/TDC, including creative and resulting wor
product, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not b�
sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage and shipping. This is a dire( '
mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) for the cost of production or printing of an event prograr
showing scheduled activities and information on the event as outlined in contract budget. LN
°3
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as, but nc
limited to, press releases, public service announcements, photography and videography as approved by th
public relations agency of record. Only permissible PR material produced by the TDC agency of record and/or
professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered fc
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculpture
(fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such trophies must includ
the appropriate information as outlined in the policies (tournament name, date (year), and location). For troph
reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winner
of the event, and a notarized list of the plates and/or glass etching from the engraving company.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after the contra(
has been reviewed and approved.
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
9 Packet Pg. 1142
F.2.a
EXHIBIT I
Logo/Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
N
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
CN
In-County Logo CN
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilize)
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, poster:
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre ro
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by Thi OE
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electroni
format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwood with Tinsley Advertising
305-856-6060.
The
FloriddKevrq
0
Key s
come dS you area
MONROE COUNTY IMR15T DEVEI,{IPMEh:1 C QUNCK
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation i
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, program:
posters and digital advertising on websites, website links, pre roll video, social media promoted post: .
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe y_
County Tourist Development Council". To seek approval, clarification and/or logo in electronic form
(eps or jpg file), contact Danielle Salman-Villasuso or John Underwood at Tinsley Advertising at 30t
856-6060.
FloriddKeys
&I y St
G}rr1 YOU Car
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
10 Packet Pg. 1143
F.2.a
EXHIBIT t
(SCHEDULE TO BE INSERTED)
N
N
N
CD
w
2
0
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
11 Packet Pg. 1144
F.2.a
EXHIBIT I
FISHING UMBRELLA EVENT BUDGET - FISCAL YEAR 2022
APPLICAN r IS ADVISED PRIOR "°O COI PLE rING rHIS BUDGE r O REFER ro rHE FUNDING
APPLICA rION SHOWING "°HE ALLOWABLE MARKE rINGEXPENSES rHA "° WILL BE
CONSIDERED FOR IMBU SERE "°
rHERE WILL BE NO AMENDMEN rs ro rHIS EU OE " (EXHIBrr ) AF-rER EOCC APPROVAL O
AGREEMEN r >
OFFICIAL TOURNAMENT NAME -
N
N
CD
kMEDIA PLACEMENT & PRODUCTION COST: $
PROMOTIONAL SIGNS: $
PROMOTIONAL ITEMS: $
DIRECT MAIL PROMOTIONS: $
PROGRAMS: $
PUBLIC RELATIONS: $
**TROPHIES: $
*GENERAL NON-ALLOCATED: $
TOTAL $
k At least 30% of total funding allocation must be placed in the Media Placement & Production Cost lin,
item and be utilized for out of County advertising (FKFT„/,/„)
**Tournaments may not place more than % of their total funding allocation in the Trophy line item
except when special approval from FKFT, Inc. Board of Directors has been received.
*The General Non-Allocated line item should not exceed 1 % of the total funding allocation, and ma
only be utilized for acceptable event marketing expenses (see Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
Event Name:
Fishing Umbrella Funding FY 2022
Contract I D#:
12 Packet Pg. 1145