Item F35 F.35
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CountCounty ��Monroe. ,y, ? "tr, BOARD OF COUNTY COMMISSIONERS
y M T� \�1a� Mayor Michelle Coldiron,District 2
�1 1 `_ll Mayor Pro Tem David Rice,District 4
-re Florida.Keys ��� � � Craig Cates,District 1
Eddie Martinez,District 3
w � Holly Merrill Raschein,District 5
County Commission Meeting
October 203, 2021
Agenda Item Number: F.35
Agenda Item Summary #9301
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296-1552
None
AGENDA ITEM WORDING: Approval of Ms. Rosi Ware (sole applicant) as an "At Large"
appointment to the Tourist Development Council District I Advisory Committee.
ITEM BACKGROUND: This position was advertised due to the end of term for Ms. Rosi Ware.
Ms. Ware was the sole application for this position.
PREVIOUS RELEVANT BOCC ACTION: On September 8, 1999, the Board of County
Commissioners passed Ordinance No. 038-1999 providing for the appointment of"At Large"
members to the TDC District Advisory committees by the Board of County Commissioners.
CONTRACT/AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION:
DOCUMENTATION:
AT LARGE APPROVAL MEMO and Application- DAC I
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Budgeted:
Source of Funds:
CPI:
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F.35
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: If yes, amount:
Grant:
County Match:
Insurance Required:
Additional Details:
REVIEWED BY:
Maxine Pacini Completed 10/05/2021 7:46 AM
Christine Limbert Completed 10/05/2021 9:24 AM
Liz Yongue Completed 10/05/2021 9:59 AM
Board of County Commissioners Pending 10/20/2021 9:00 AM
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F.35.a
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MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
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DATE: October 4, 2021
TO: Mr. Roman Gastesi, County Administrator
FROM: Laura Hamm, Administrative Secretary
RE: DAC I `AT LARGE' VACANCY
Please bring forward the attached District I Advisory Committee "At Large" applications
to the October 2021 BOCC meeting.
This position was advertised due to the term end of DAC I Member, Ms. Rosi Ware.
DISTRICT I - Encompasses the City Limits of Key West
"At Large" representative —Any resident who is not directiv involved in a tourism
business and who shall represent the general public and shall live or work within
the tax collection district for which they are applying. (The operative word within
this description is directiv. This word means someone who is not in business nor
whose business or economic activity are dependent upon tourists).
Applicants are:
• Ms. Rosi Ware
Approval of one (1) applicant is requested.
If you should have any questions, please do not hesitate to contact our administrative
office at (305) 296-1552.
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F.35.a
APPLICATION
I '
DISTRIC ADVISORY COMMITTEE (DAC)
LODGING INDUSTRY shall be owners or operating/general managers of motels, hotels
recreational vehicle parks or other tourist accommodations which are subject to bed tax
in the tax collection district for which they are applying
- TOURIST-RELATED BUSINESS - shall be persons involved in business which is
interdependent upon the tourist industry who have demonstrated an interest in tourist development
but who shall not be employed in any position within the lodging industry(motels, hotels, E
recreational vehicle parks and other tourist accommodations and whose business is in the tax
collection district for which they are applying) 0.
0.
AT LARGE - Any resident who is not directly involved in a tourism business and
who shall represent the general public and shall live or work within the tax collection district for which
they are applying (The operative ward within this description is directly. This word means someone
who is not in business, nor whose business or economic activity are dependent upon tourists)
NAME: -Rosi Ware
WORK ADDRESS:
HOME ADDRESS 1400 Olivia Street
Key West, FL 33940 2
WORK PHONE: (917 )365 6823 Other Phone: (917 )265 6823
(please select)
FAX NO: ( XXX ) XXX-XXXX *E-MAIL: rosiware( gmail.com
Current Employment:
Retired
Employment History: CL
In USA: ---
LU
1996-2000 CEO Millard Brown The Americas ( Media &Advertising Research Agency)
000-2021 Internal consultant for Kantar(World's largest Marketing Research Consultancy)
In UK
Strategic Planning Director of DMB&B Advertising Agency
Head of New Product Develeopment for Cadbury
Head of Market Research for Mars Petfoods
.Organization/Members hi Affiliation s
RF (Advertising Research Foundation)
ESOMAR(Global Market Research organization)
MA(American Marketing Association)
2 7/1 g/2021
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F.35.a
Brief surnma as to your qualifications to serve on this committee:
I have been honored to serve on dAC 1 for the past 10 years and have enjoyed contributing to the success of the TDC and all of
he organizations it has helped over the years.
My professional background in Advertising and Marketing for international companies over the past 40 years, provides me with
relevant expertize in reviewing the TDC strategy, budgets and activities.
Locally I serve on the Boards of a number of non-profit organizations-the Key West Garden CLub:The Studios of Key West,
The Community Foundation of the Florida Keys and Art In Public Plances-which helps give me insight into the needs of local
organizations.
look forward to continuing to serve on 13AC1, should I be reappointed.
0
CJ
_ CJ
`aAC meeting packets will be distributed electronically via email to the address you provided on page 2 of this application.
Please check the box below to opt out of this process and receive a paper packet in the mail:
0
if appointed to this position, I choose to opt out of receiving electronic meeting packets,and to receive
paper packets instead
Signature: mate: Friday 17th September 2021
CL
CL
APPLICATION T€3 BE RECEIVED NO LATER THAN 5. 0P.M., Friday, October 1, 2021
IMPORTANT:
Applicant will be notified by phone or email that the application has been received by our office.If the
applicant does not receive notification, it is his/her responsibili to contact the TDC office to confirm receipt.
ONROE COUNTY TOURIST DEVELOPMENT COUNCIL
1201 White Street,Suite 102
Key West, Florida 33040
(305)296-1662(telephone)/(306)206-0788(fax)
3 7/1912021
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