Item C30BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: 10/17/12 Division: Public Works
Bulk Item: Yes X No Department: Solid Waste Mana eg ment
Staff Contact: Rosa Washington/292-4432
AGENDA ITEM WORDING: Approval for staff to continue purchasing air time on Radio Ritmo,
the only bilingual station in the Florida Keys, in an effort to continue outreach and education efforts to
our Spanish speaking residents regarding our Solid Waste and Recycling Goals, programs and events.
ITEM BACKGROUND: According to the 2010 Census, Monroe County has approximately 16.7%
(11,749) residents whose first language is Spanish, with an additional 6.3% (4,404) whose first language is
Spanish and though they speak English, they speak it less than "very well' and feel more comfortable listening
to their news and information in Spanish. These figures do not include Spanish speaking individuals who come
to Monroe County to work daily and/or visit. Radio Ritmo (WPIK 102.5 FM) can be heard from Key Largo to
the southernmost point in Key West. The station can also be heard over the Internet. In FY 2011/2012 our
advertisement on Radio Ritmo brought us approximately 605 contacts (e-mails, phone calls and attendees at
collection events), wanting to learn more about; why recycle and how to, how can they get a recycling or trash
bin, green waste, hazardous waste, when are sewers coming to their area, taxes, possible code violations, how to
become a licensed specialty hauler, concerns about coming storms or calling to report storm damage in their
area. In past years, especially when the solid waste fees increased the Solid Waste/Recycling Department
received a number of phone calls from Spanish speaking residents/listeners who own property in Monroe
County, and wanted to learn more about their taxes and services. Once again this year in the spirit of
partnership the station is offering 12 months (10/l/12 to 9/30/13) radio time for the price of 10 months.
PREVIOUS RELEVANT BOCC ACTION: Previous approval 10/11.
CONTRACT/AGREEMENT CHANGES: None
STAFF RECOMMENDATIONS: Approval
TOTAL COST: $2,500 INDIRECT COST: n/a BUDGETED: Yes X No
DIFFERENTIAL OF LOCAL PREFERENCE: n/a
COST TO COUNTY: $2,500 SOURCE OF FUNDS: Fund 414 SW Assessment
REVENUE PRODUCING: Yes _ No X AMOUNT PER YEAR; 0
APPROVED BY: County Atty _ OMB/Purchasing Risk Management _N/A
DOCUMENTATION: Included X Not Required
DISPOSITION: AGENDA ITEM #
Revised 11/06
r Radio Ritmo FM IRS
Smumbad
urmmdftn me
BROAWA3T TM ]2 Start Date: End Date:
DO e-c"-, /.
d (hAW-
Advertiser,
Agency:
Address: /fj
City, ST & Zip:
Contact Person: &�' f
Telephone: 3 `7""
Program:
Conflicts:
Memit invoice
❑ Cash in Advance
� :7k
one:
Stand broadcast
❑ Calendar month
Options for make
good
Check one:
Vtflight
sweek
0 Extend schedule
❑ Dollar for dollar
0 Credit
P.O. #
Tres needed
®' Yes
❑ No
Inspection
Tracking #:
Check one:
❑ Direct gency
k one:
k one:
Local
Cash
❑ Regional
❑ Trade
❑ National
❑ Non -
Comm.
---�M%
T, Im®®®®®---M.
s
s +
TERMS OF AGREEh�'drTr: ao tepeammioos or agreeattaua vtabal or atbetwise have bow made that do m Wman this ootnLZ
agrccv to pay fairtime toad at ismaataed for the h astr adtedlde. Cantatamo6geat to all Statins and Govanmmt agalstions. Stm as rrsetve tight to pte empt vial tb=W segma
for btoadartms of s special nee- which are deed in the pablic ia- I Mike -good manamicisnantswillbe a ul at the s4mams dimension. Bills we dlw and payable on or before the M
of the Wowing-bmadast.. Ifthe billing is not pad by this date, a finesm dmp will be applied as follows: 1 M per month, which is an ANNUAL PERCENTAGE RATE OF I
The minim® finance dmp is 25aots per moeth. If tuned over for collection, Adverum sgroes to pay all legal flees and costs including re sable attomey fees. "NOTICE TO BUYS
DO NOT SIGN THIS lCA;EEhB M IF BLANK. YOU ARE ENTITLED A COPY OF TIBS AGREEmm f AT TIIE TBa YOU SIGN. KEEP IT TO PROTECT YOUR LEGAL
RI S.^
By. Authorized Agent
fit I
Firm Name:
P/4 t
f � Not valid until accepted by: