Item K5
L/6
BOARD OF COUNTY COMMISSIONERS
C ounty of M onroe
Mayor David Rice, District 4
Mayor Pro Tem Craig Cates, District 1
The Florida Keys
Michelle Coldiron, District 2
Vacant, District 3
Holly Merrill Raschein, District 5
County Commission Meeting
May 18, 2022
Agenda Item Number: K.5
Agenda Item Summary #10583
BULK ITEM: Yes DEPARTMENT: Airports
TIME APPROXIMATE: STAFF CONTACT: Richard Strickland (305) 809-5200
N/A
AGENDA ITEM WORDING: Approval to sponsor 4th of July Fireworks in accordance with the
Airport promotional sponsorships Resolution No. 123-2021.
ITEM BACKGROUND: The Airport wishes to promote goodwill toward the County and the
th
Airport and sponsor 4 of July fireworks events in Key Largo, Upper Keys/Islamorada, Marathon,
Big Pine/Lower Keys and Key West. As shown in the attached documents, the sponsorships will
reach thousands of residents and visitors; those attending the events and by way of advertisement of
Chamber of Commerce and Rotary websites and social media.
PREVIOUS RELEVANT BOCC ACTION: Approval of Airport promotional sponsorship
Resolution No. 123-2021 on March 17, 2021.
CONTRACT/AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Resolution 123-2021
4th of July Fireworks Sponsorships
RotaryKWAirportReach
The Rotary Club of Key West _ Facebook 9650 Reached 2021
RotaryKWVIPPosterFlyer
2022 4th of July Firework Sponsorships Lower Keys Rotary
FINANCIAL IMPACT:
Qbdlfu!Qh/!2:62
L/6
Effective Date:
Expiration Date:
Total Dollar Value of Contract: $75,000 ($15,000 for each of the five sponsorships)
Total Cost to County: $0
Current Year Portion:
Budgeted:
Source of Funds: Airport Operating Fund 404
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: N/A If yes, amount:
Grant:
County Match:
Insurance Required: No
Additional Details:
N/A
REVIEWED BY:
Beth Leto Completed 05/02/2022 12:43 PM
Richard Strickland Completed 05/02/2022 1:59 PM
Pedro Mercado Completed 05/03/2022 10:58 AM
Purchasing Completed 05/03/2022 11:11 AM
Budget and Finance Completed 05/03/2022 2:58 PM
Brian Bradley Completed 05/03/2022 3:10 PM
Lindsey Ballard Completed 05/03/2022 3:45 PM
Board of County Commissioners Pending 05/18/2022 9:00 AM
Qbdlfu!Qh/!2:63
L/6/b
Buubdinfou;!Sftpmvujpo!234.3132!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:64
L/6/b
Buubdinfou;!Sftpmvujpo!234.3132!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:65
L/6/b
Buubdinfou;!Sftpmvujpo!234.3132!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:66
L/6/b
Buubdinfou;!Sftpmvujpo!234.3132!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:67
L/6/b
Buubdinfou;!Sftpmvujpo!234.3132!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:68
L/6/c
Buubdinfou;!5ui!pg!Kvmz!Gjsfxpslt!Tqpotpstijqt!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:69
L/6/c
Buubdinfou;!5ui!pg!Kvmz!Gjsfxpslt!Tqpotpstijqt!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:6:
L/6/c
Efbemjof!gps!tqpotpstijq!jt!Kvmz!2tu
Buubdinfou;!5ui!pg!Kvmz!Gjsfxpslt!Tqpotpstijqt!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Qbdlfu!Qh/!2:71
L/6/c
!
ZFT"!!J!xbou!up!cf!b!tqpotps"
TLZ!SPDLFU!TQPOTPS!!%26-111!Epobujpo-!Fydmvtjwf!cboofs!qmbdfnfou!bu!uif!cfbdi-!Uibol!zpv!
!!!!!!!
boopvodfnfou!qsjps!up!gjsfxpslt!tipx-!mbshf!mphp!po!bmm!bewfsujtjoh!jodmvejoh!fwfou!qptufst!boe!gmzfst/!
Nfoujpo!po!bmm!sbejp!bet/!WJQ!qbsljoh!tqpu!'!Gsff!%41!Ujdlfu///boe!npsf"
EZOBNJUF!TQPOTPS!!%2-611!Epobujpo-!Qsfnjvn!cboofs!qmbdfnfou!bu!uif!cfbdi-!mbshf!mphp!po!bmm!
!!!!!!
bewfsujtjoh!jodmvejoh!fwfou!qptufst!boe!gmzfst/!Nfoujpo!po!bmm!sbejp!bet/!WJQ!qbsljoh!bu!uif!cfbdi!gps!uif!
gjstu!:!Tqpotpst!'!Gsff!%41!Ujdlfu///boe!npsf"
N.91!TQPOTPS!!%2-111!Epobujpo-!Qsfnjvn!cboofs!qmbdfnfou!bu!uif!cfbdi-!mbshf!mphp!po!bmm!bewfsujtjoh!
!!!!!!!!
jodmvejoh!fwfou!qptufst!boe!gmzfst/!Nfoujpo!po!bmm!sbejp!bet!'!Gsff!%41!Ujdlfu
SPNBO!DBOEMF!TQPOTPS!!%611!Epobujpo-!Mphp!po!fwfou!bewfsujtjoh-!cboofs!qmbdfnfou!bu!uif!cfbdi!boe!
nfoujpo!po!vt2!sbejp!boe!mjwf!nvtjd!qfsgpsnbodft!'!Gsff!%26!Ujdlfu
CPUUMF!SPDLFU!TQPOTPS!!%361!Epobujpo-!cboofs!qmbdfnfou!bu!uif!cfbdi!boe!nfoujpo!jo!fwfou!bewfsujtjoh!
TQBSLMFS!TQPOTPS!!%211!Epobujpo!'!nfoujpo!jo!fwfou!bewfsujtjoh!
DPOWFOJFOU!SFNPUF
QBZ!PQUJPO
Efbemjof!gps!tqpotpstijq!jt!Kvmz!2tu
Gps!npsf!jogpsnbujpo-!qmfbtf!dpoubdu;!
Evbof!Xfctufs-!qsftjefou Tbn!Xjmmjbnt-!dibjs
)416*681.:653)416*!:53.717:
tbn/xjmmjbntAdpmexfmmcbolfs/dpn
evbofAcspbexbwf/dpn!
Obnf!!
Fnb!jm!!Qipof!!!
Tusffu!!
Djuz!!!Tubuf!!!\[jq!!
Qmfbtf!nblf!zpvs!difdl!qbzbcmf!up;!SPUBSZ!DMVC!PG!NBSBUIPO!!
Nbjm!up;!UIF!SPUBSZ!DMVC!PG!NBSBUIPO-!QP!Cpy!633777-!Nbsbuipo!GM!44163
!
Ps!dbmm!gps!qjdlvq;!416.:53.717:
Uibol!zpv!gspn!uif!Spubsz!Dmvc!pg!Nbsbuipo"
Gps!nboz!zfbst!uif!Spubsz!Dmvc!pg!Nbsbuipo!ibt!iptufe!uif!boovbm!Joefqfoefodf!Ebz!gftujwjujft!
bu!Tpncsfsp!Cfbdi/!Uijt!zfbs!xf!bsf!jowjujoh!zpv!up!ublf!qbsu!jo!uif!dfmfcsbujpo!cz!cfdpnjoh!bo!
!
!
pggjdjbm!tqpotps/!Cz!tqpotpsjoh!uijt!fwfou!zpv!xjmm!cf!ifmqjoh!uif!Spubsz!Dmvc!pg!Nbsbuipo!
gvoe!uif!fwfou!boe!bmtp!qspwjef!nvdi!offefe!gvoet!uibu!xjmm!ejsfdumz!cfofgju!pvs!dpnnvojuz!jo!
uif!gpsn!pg!zpvui!tdipmbstijqt!boe!mpdbm!tfswjdf!qspkfdut/!Gps!npsf!jogpsnbujpo!jo!sfhbset!up!
uijt!fwfou!boe!uif!Nbsbuipo!Spubsz!Dmvc!qmfbtf!dbmm!416.:53.717:
Uibol!zpv-!!
Uif!Nbsbuipo!Spubsz!Dmvc
Qbdlfu!Qh/!2:72
L/6/c
th
4 of July Celebration, 2022
Join us at Founders Park in celebrating our great country’s Independence. Upper Keys Rotary, with the
help of the Village of Islamorada, and our generous sponsors, puts on a fun-filled event with live
entertainment, food, drinks, games and, of course, fireworks. Festivities begin at 5 p.m., and conclude
afterthe fireworks.
Sponsorship Levels – Deadline is June 15, 2022
Choose your level of sponsorship below.
Grand FinaleSponsor @ $10,000and Above Donation – Banner placement at the park, large logo on all
advertising, including event posters and thank you ad. Mention in pre- and post-media announcements and
during event. VIP parking, complimentary drinks and entry for up to 10 vehicles.
Rolling Thunder Sponsor @ $5,000 Donation – Banner placement at the park, large logo on all advertising,
including event posters and thank you ad. Mention in pre- and post-media announcements and during event.
Complimentary entry for up to fivevehicles.
Rocket Launcher Sponsor @ $2,500 Donation – Banner placement at the park, medium logo on all
advertising, including event posters and thank you ad. Mention in pre- and post-media announcements and
during event.
WhistlingSponsor @ $1000 Donation – Logo on all advertising, including event posters and thank you ad.
Logo on banner with other sponsors at park.
Roman Candle Sponsor @ $500 Donation – Name on all advertising, including event posters and thank you
ad. Name on banner with other sponsors at park.
Sparkler Sponsor @ $250Donation – Name on banner with other sponsors.
Contact Name: __________________________________________________________
Company Name: _________________________________________________________
Mailing Address: _________________________________________________________
Business and Cell Phone ___________________________________________________
Buubdinfou;!5ui!pg!Kvmz!Gjsfxpslt!Tqpotpstijqt!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
E-m
ail __________________________________________________________________
Payment should be made by check to Upper Keys Rotary Foundation, Inc.,
P.O. Box 1514, Tavernier, FL 33070. For more information, call 305-304-0052.
***Deadline for sponsorship notification and payment is June 15, 2022.***
Upper Keys Rotary Foundation, Inc. is a registered 501(c)(3) tax-exempt organization registered with the state of Florida.
Please retain a copy of this letter as it serves as a receipt of your tax-deductible donation as allowed by law.
Qbdlfu!Qh/!2:73
L/6/c
Tqpotpstijq
Bqsjm!36-!3133
Key Largo Chamber of Commerce
Key West & Florida Keys Marathon International Airport
106000 Overseas Highway
Atten: Elizabeth Moscynski
Atten: Richard Strickland, CM
Key Largo, FL 33037
Key West Florida, 33040
305-451-1414
305-393-7742
DESCRIPTIONSponsorship Proposal
4th of July Fireworks Show - Key Largo -Free Community Event
Presenting Fireworks Sponsor$15,000.00
Sponsor Benefit Package
Trustee Level Top Tier Membership with the Key Largo Chamber of Commerce
Angle Fish Package:
Business logo on home page of chamber website with link to Airport
Two premium listings on website
Run-of-site banner on website
Logo recognition in the annual visitor and newcomer guide
Members Mailing labels 6 times a year
Monthly meetings luncheon for 4
Ask a local (business card display)
12, full-page, full color ads in the Legend Monthly Newsletter
Dues for 12 months
Event Benefits:
Naming Right of the Fireworks
Logo on banners, sponsor VIP tent, website, social media and poster
Company banner in the parade
Recognition on all media
VIP seating for up to 20 at Parade
First float placement in Parade
Banner at Fireworks
Link on Chamber event day web page
40 x 40 Tent Space at the Fireworks
One Person from your organization will be honored as a parade Judge
Qbdlfu!Qh/!2:74
L/6/d
Rotary Club of Key West
1107 Key Plaza Box 294
Key West, Florida 33040
May 2, 2022
Key West & Florida Keys Marathon International Airport
Senior Director of Airports Richard Strickland, CM
3491 S. Roosevelt Boulevard
Key West, Florida 33040
The number of attendees of the Firework display are anticipated to be more than 25,000 residents,
visitors and tourists to the City of Key West all viewing the multiple locations where the Key West
Airport logo will have visibility from attendees and vehicles driving by as this is a major cross section.
th
For the 4 of July the Key West Airport will have no less than 2 advertisements Keys Weekly with in print
advertisement of 5,000 in Key West and Big Pine and over 200,000 online views per month: totaling
10,000 advertisements and 400,000 views online. And then at a later date the Key West Airport will
select two additional Key West Rotary Club sponsored events that will include the Key West Airport logo
in printed advertisement with the Keys Weekly providing the airport the additional opportunity for
promotion of Monroe County and the Key West Airport of 10,000 print advertisements and over
400,000 online views. In total 40,000 print advertisements and 800,000 online views are expected for
the Airport.
th
Last year was the first year the Rotary Club of Key West posted the 4 of July event on social media, and
9, 650 persons were reached. Considering this was a year where the club advertised the event late due
to cancelling concerns of COVID, we anticipate 2022 will prove to be much larger. In 2022, we will
include the airport in all social media posts, and we also anticipate greater numbers of persons reached
than in 2022.
The Airport will have the logo placed on our club website having the ability to reach its 1.4 million
members as it is an international organization. An email will be sent to the leadership of over sixty
th
Rotary Clubs in South Florida inviting its 2000 members to the 4 of July Celebration in Key West, where
the Key West Airport logo will have been included on materials of the event. The Rotary Club of Key
West, one of the South Florida Rotary Clubs, is the oldest club in the district and the largest in the
Buubdinfou;!SpubszLXBjsqpsuSfbdi!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
Florida Keys with over 100 members with district having over 2,000 members our Key West Club is a
popular visit for many of our fellow Rotarians.
As a popular visit location for many visitors for our luncheons the Key West logo will be displayed on the
projection screen as the presenting sponsor for the Fireworks for 2022, this will be viewed by the club
membership, the over 500 visitors we have to our club annually and will often be used in photos taken
when we post on our social media throughout the year.
Qbdlfu!Qh/!2:75
Buubdinfou;!Uif!Spubsz!Dmvc!pg!Lfz!Xftu!`!Gbdfcppl!:761!Sfbdife!3132!!)FZX!6!.!Bqqspwbm!up!tqpotps
L/6/f
www.keywestrotary.com
Presenting Sponsor: logo image here
Qbdlfu!Qh/!2:77
L/6/g
Ballard-Lindsey
From:Leto-Beth
Sent:Tuesday, May 3, 2022 10:25 AM
To:Mercado-Pedro
Cc:Dleon-Erick
Subject:FW: 2022 4th of July Firework Sponsorships
From Lower Keys/Big Pine.
From:Dleon-Erick <Dleon-Erick@MonroeCounty-FL.Gov>
Sent:Tuesday, May 3, 2022 9:12 AM
To:Leto-Beth <Leto-Beth@MonroeCounty-FL.Gov>
Subject:FW: 2022 4th of July Firework Sponsorships
This one looks good too
Erick D’Leon
M: (786) 647-9416
From:Steve Miller <stevemiller@flkeysmedia.com>
Sent:Monday, May 2, 2022 4:51 PM
To:Dleon-Erick <Dleon-Erick@MonroeCounty-FL.Gov>
Subject:Re: 2022 4th of July Firework Sponsorships
CAUTION
Erik
Our estimates of attendanceincluding people from the surrounding area that come into the park during the day and
back home for the show arearound Five Thousand. We have done our best to keep track of people coming and going.
Your Banner will be highlighted and seen by everyone that enters. You will be recognized in our ads in the News
Barometer their circulationis 6500. You will be mentioned on U.S.1 Radio and 98.7 Conch Country. You will be featured
on our Facebook page with 1200 followers and I will share it on my Facebook page with 4500 followers. You will also be
featured with an e-blast through the Lower Keys Chamber of Commerceas well as being Spotlighted on their facebook
page.
I hope that this was helpful and what you were looking for. If you have any questions Pleasegive me a call
Steve Miller
305 394 1779
On Mon, May 2, 2022 at 3:48 PM Dleon-Erick <Dleon-Erick@monroecounty-fl.gov> wrote:
Good afternoon,
Buubdinfou;!3133!5ui!pg!Kvmz!Gjsfxpsl!Tqpotpstijqt!Mpxfs!Lfzt!Spubsz!!)FZX!6!.!Bqqspwbm!up!tqpotps!5ui!pg!Kvmz!Gjsfxpslt*
As we prepare the sponsorship for Board approval, can you please provide any statistical info you may have on the
reach of the event and Airport visibility through the sponsorship. For example, the estimated number of event
attendees, the estimated number of views for websites (website analytics), newsletters, etc. where the Airport logo will
be viewed.
1
Qbdlfu!Qh/!2:78
L/6/g
Thanks,
Erick D’Leon
M: (786) 647-9416
From:Dleon-Erick
Sent:Friday, April 29, 2022 2:53 PM
To:stevemiller@flkeysmedia.com
Cc:Garcia-Jennifer <Garcia-Jennifer@MonroeCounty-Fl.gov>; Leto-Beth <Leto-Beth@MonroeCounty-FL.Gov>;
Strickland-Richard <Strickland-Richard@MonroeCounty-Fl.gov>
Subject:FW: 2022 4th of July Firework Sponsorships
Thanks Steve! We’ll get the process started on our end and I’ll be in touch soon.
Erick D’Leon
Assistant Director of Airports
M: (786) 647-9416 | O: (305) 809-5209
From:Steve Miller <stevemiller@flkeysmedia.com>
Sent:Monday, April 25, 2022 2:51PM
To:Dleon-Erick <Dleon-Erick@MonroeCounty-FL.Gov>
Subject:Re: 2022 4th of July Firework Sponsorships
...
CAUTION:This email originated from outside of the County. Whether you know the sender or not, do not click links or
open attachments you were not expecting.
Erick
Thank you for participating again this year. Your help is greatly appreciated and will never be forgotten.
On Sun, Apr 24, 2022 at 5:19 PM Dleon-Erick <Dleon-Erick@monroecounty-fl.gov> wrote:
Good afternoon,
th
The Airport would like to sponsor your fireworks event for this year’s 4of July celebration. Please provide your
sponsorship form which must identify, for the $15,000 donation, a listing of the sponsorship benefits associated with
this level of donation. As an example, please review the attached sponsorship form from last year’s Key Largo
Chamber sponsorship.
For the Airport, a sponsorship at this amount requires a certain level of reach and promotion within the community.
Please feel free to use the attached as a template or similar form for your organization. Please note how the attached
template clearly identifies the benefits offered. This is critical for the Airport to understand the true community
outreach for the sponsorship and to subsequently request the approvals needed for the sponsorship.
2
Qbdlfu!Qh/!2:79
L/6/g
th
Please let us know if you have any questions and we look forward to being a part of your 4of July celebrations.
Best regards,
Erick D’Leon
Assistant Director of Airports
M: (786) 647-9416 | O: (305) 809-5209
--
Steve Miller
305 394 1779
To help
protect your
privacy,
Microsoft
Office
prevented
automatic
download of
this picture
from the
Internet.
--
Steve Miller
305 394 1779
To help
protect your
privacy,
Microsoft
Office
prevented
automatic
download of
this picture
from the
Internet.
3
Qbdlfu!Qh/!2:7: