1st Amendment 07/20/2022 GV�S COURTq c
o: A Kevin Madok, CPA
-
�o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida
�z cooN
DATE: July 28, 2022
TO: Arnrnie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: July 20th BOCC Meeting
Attached are electronic copies of the following items, which have been added to the record:
F1 1st Amendment to Agreement with Key West Busniess Guild, Inc. for Gav and
Lesbian Visitor Information Services to exercise the option to extend the agreement to September
30, 2024; increase the compensation by 5%to $55,125.00 a vear; and revise the scope of services
to reflect how visitor data is collected.
F2 Agreement with Rockport Analvtics, LLC to provide Visitor Profile Survey
Services.
F3 Agreement with Monroe County Council of the Arts Corporation d/b/a Florida
Keys Council of the Arts to supplement the cost of tourist related programs.
F4 2nd Amendment to Agreement with the Village of Islamorada for the Dog Park
Improvements at Founders Park Project to revise the Scope of Services (Exhibit A) of the
agreement.
F5 1st Amendment to Agreement with Florida Keys Land& Sea Trust, Inc. for the
Crane Point Flying Forward Phase III Project to extend the agreement to December 31, 2022.
Should you have any questions please feel free to contact me at (305) 292-3550.
cc: County Attorney_
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AIMENDMEN I irO AGREIII:,,:,,:,IMEN"r
I l IIIIS AIII'NDMEN I to Agreement dated on the...................................
0 t h day Of....................... 2022
ent.e.entered into by and between the Board of C'ounty Commissioners for, II` onroe County, a
polificall subdivision of the state of Florida (County), on behalf of the 1"ourist Development
Counefl, and the Key West Elusihiness Guild, Iinc.,., (hereinafter called the Contractor)
WHEREAS, there was an Agreement entered into on April 17, 2019 between tl-ie
parties for Contractor 'to provide Visitor Illnformation Services which promote gay and
lesbian tourism,- and
II II the original agreement Wth Contrac.,tor provides an option to itenew
the Agreernentfor an additional two (2) year, period with aru increase in coirnpensafion of
up to five percent (5%),; and
WFIlHl:::::IiREAS, the parties desire to exercise the option to extend the Agreement
under the sauna ternis and conditions for an additional two (2) year period with a -five
percent (5%) increase in compensation; and
WHIEREAS, the parties desire to revise the Scol:)e of SeMcefor the AgrPe meat tam
c[arify how visitor data is collected arid
NOW, "Ill"KIERIEFORE, in consideration opt the mutual cor venaints contaNned herpaNn
the parties agree to the amended Agreernent as foillows:
1 Paragraph 2 of the Agreement shall read: T'errn of
�A! �reement: "-rhe
Agreement .shall expire oin September 30, 2024.
3. l::::Iaragiraph 3 of the Agreeirnerit shall iraadro 3., .S..!g.o.p2_g�. Contractor shall
l,-)rovide Gay & I esbian Visitor lriformation Services -for the County as described bellow.-
A rhe Contractor will respond -to all visitor,Nriqu.jiries (telephone, eirnail/web and in
person wall< ins) for the benefit of the destination as a whole, and not justfbr the
benefit of the Contractor or members of -the Contractor's orgaNzation, norr
ftcrirr0nate against non irnernbers
B. ""rhe Cor-irtractor will use an approved standard ternpllate where responding to
visitor ernafls/welb inquiries., Said template shall include a link to visit the T DC
officW website (Ayy! :,fla a link to sign up for a Gay & I esbian
ell ewsletteir via the Contractor's website, and a linlk to download an electiroinic
versNon of the brochure used in VIS mail fulfillment Aaffie Contractor's website (ff
mail fu ffilliment is proAded). "rheternplate may d1so include Contractor's logo and
a link to Cordractoir's website Said template is subject -to review and periodic
charige by the Monroe County l DC,,
c. ....rhe Contractor will give the I DC officW website address- www.,flla keys.com,
or its Gay and I esNan into page-, www fla-keys com/gay, as the first respoirise -for
Key West BLISiness GuRd
Gay&LesNan M
M#2290
a destinatiori website and shall introduce the official i DC web site to all calHer arid
emaH einquirers as a source for further information on the destination. "T'his
provisloan shall not prec kid e! Contractor frorn introducing its own web site as as
secondary source of information.
D. i he Coritractor witll provide Visitor Illrmforrnation Services to visitors or em-,juirers
calling into, emaifing or, wat1king into the facility Monday through Saturday, 9-00
a.m. to 51:100 p.rn., with the exception of Christmas Eve afternoon, Christmas Day;
New 'Year's Day; President's Day, Easter, Memorial Day; Independence Day;
i abor Day and i hanksgiving Day.
E rhe Contractor WH provide voice mail, answering machine or siry-collar
procedurestea caph.ire visitor inquiries during off hour operations or call overflow.
F. The Contractor will provide and maintain a web site at their own rant: fear gay
and la Marco visitor information; inclUding gay and lesbian accommodations and
attractions within the destination, a iink to the Ff.")C website, The website shall be
available 24 hours a day, Mon d ayth rough Sunday, with the exception of required
outages for site maintenance and upgrades.
G. The Contractor hall record and caph.ire visit(,-)r market research data firom
teiephorie inquiries, email inquiries or walk-in visitors Market research data can
be capti.ired via in-facifity kiosk or by staff data entry.
I L The Contractor will provide tracking data on visitation 'tothe website; including
total sessions, total page views, top pages viewed, top referral pages and top
referral search engines. Contractor shail providethese website visitation statistics
to the FDC on a mrnonthiy basis,
i. rhe Contractor will produce collateral materW for gay and lesbian visitors and
provide rnail fuffiliment of said material internally or via subcontract. "i he Contra.ctor
shall retrieve and record ,all information reqm.An,,;,d for callers or ernail inquiries
resulting in rnail fufffflment requests; which inciudesthe narne, address, ,ZIP code
and telephone riumber or email address (when provided) of the caller,
J. The Contractor will prepare labels, place labels on envelopes, place approved
coHateral rnaterW in envelopes, pllace first class postage and deliver fWfifln-mnt to
the post office. 'The Contractor shall use its own col11ateral rriaterial and/or local
gayflesbian industry materials as mail fuififlmen-L Contractor shaii provide the FDC
with a copy of any c6lIateral materiMs mused for mail fu[Rlirnent for their records.
K. The Contractor will provide its own (305) tnIep hone line((), coiiateral material,
mail fi.jiffliment enveiopes/packaging, postage, postage equipment, computer
equipment and staff to provide said service. No additional funding shafl be
provided by the TI)C for fulfillment of these contractual services.
Key West Business Gufld
Gay&Lesbuan M
M#2290
L I I'-ie Contractor is prohUted frorri distdbuting visitor name and address
information recorded via Visitor collatei4p requests to third parties without the
express veirba l or writtein consent of the visptors,, Coritractor shaH at all firnes
coirnpiy with the Telecornmunications Act, ireievaint IPostaIl IC eguWioins or their
ruMtprn irir9liirug ttiiird pairty rnafl distiributior-ii.
m, -rhe Vistor Worimation Service prograim iS SUbJect to review aind r,.)eriod�c
chainge Iby the Moinroe County I DC. Any significant change resulting in substantiM
(.:.osts and/or firne in the scope of seiivices require.s then ritten and signed coin sent
of both parties.
Z Paragraph 4, of the Agire erne nt shaH read-. Qorr�ip.2.!2�!tion. Contractor sihaH
............................... ...........................
charge $55,125 (Fifty F-Ilve rhousaind One Mu ndred and Twet-tty Five Dollars) as an
annuaM adir6inistration fee to cover costs outEined in scope of services, f::-Iayirneint Wifl be
m lirn Iw6lve ('12) montf-fly 4--iistafirnents of $4,593.75 (Fouir Thous saind Five I lundred
Ninety-Thiree Doflars and Seventy.Five Cerits). .PIh Ir OCC and the 1 DC aSSUme rio
HaNHty to fund Iftis agreement for am arnaunt in excess of this award,, Payment for
expein6tures peirrnisslibie by law and COUnty p6licies shaEl be made thrOUgh
r6imburseiment to Contractor upoin piresentation of invoices, and other docuirneintation
necessairy to support a dlaiim for r6irnbursernent,, Monroe County's perfo rim aince and
obEgation to Ipay under this agireerneint. is contingent upon an anrivap aplp::)ropdation Iby the
BOCC.
3 The remal16iing provisioiris of tl--ie Agreeirrient dated oin April 17, 2019 shaUl
re Iran ain in Ull for and effect
IKey West Business GUM
Gay&Lesbain VI�S
11 D#2 290
(aQ N WITNESS WHEREOF, the parties have set their hands and seal on the day and year
1, �° Itit above written.
J•
11....-=.,,,., - �: -: ) Board of County Commissioners
ua -. : Kevin Madok, Clerk of Monroe County
i .
. - Dep Clerk ' -AI Mayor/ airman
q,
`OOr€ Npt7
Key West Business Guild, Inc. MONROE COUNTY ATTORNEY
.efMR TO
utexeQY AS TDM: k
CHRISTINE LIMBERT-BARROWS
ASSISTANT COUNTY ATTORNEY
HATE 5/16/22
B 'V- k ,-----` t''"---._._____
President
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Print Name
A O WITNESSES 2,...mb
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(1) /( " " 7r7,,4',,,,`! (2) T--,--,, ZiE _'ST1N►o
Print Name Print Name .
(1) V.-7/ 43'```i (2) 14 11-1 2.-2-
Date Da e
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Key West Business Guild
Gay& Lesbian VIS
ID 4 2290