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FY2023 10/19/2022 Kevin Madolk, CPA Clerk of the Circuit Court& Comptroller— Monroe County, Florida DATE: ()ctol)er 27, 2022 TO: Annine Macliali, A(himilstrative Assistai)l Totin'st Development Council "2�, ," FROM: I'ainela G. llalico(k,I ).c. SUBJEGF: October 19' BOCC Mecting/Iteiii F38 Altaclie(l are electronic copies of the f0flowing Distnict I Fvent Funding Agreements for Fiscal Year 2023, for your limclinig: Organization Event Date Amount —Big Gay Key West, Inc. Big Gay Key West September 2023 $17,000.00 The College oftlic Florida CFK Smin Around Key West June -September $ Keys& the letters CFK 2023 Key NVest Art acid Historical COAST is Clear Music&Arts January-December —Society, Inc. Festival 2023 Conch Republic Iii(lcl)cii(leiicc Conch Republic Independence April 2023 $50,000.00 Celebration, I,I,C Celebration'llst Monroe County Commercial 17111 Annual Flonda Keys January 2023 $25,000.00 Fisliennen, Inc. Sealbod Festival Hciningway SLiiisct Run& f f eninig-way 5K Sunset Run& July' 2023 $25,000.00 Paddleboard Race I,I,C Paddleboard RaceIiitcniafioiial Wonicii's Flag Kelly McGillis Classic January 2023 $17,000.00 Football Association, Inc. Sunrise Rotary Foundation of Key West Brewicst September 2023 $25,000.00 Key West, Inc Kcy Wcst Film Fcsfival Key'West Filin Festival No%-cinl)er 2023 Corporation The IA)dgliig Association of the Florida Keys quid Key NVest, Key West I lofiday Fest December 2023 Inc. Key Wcst Business Guild, Inc. Key West Pride 2023 June 2023 $75,000.00 Integrity Multisport Inc. Key West Triathlon (TRIKNN) December 2023 $17,000.00 Key West Business Guild, Inc. Key West"Tropical Heat 2023 August 2023 $25,000.00 Kcy Wcst Business Guild, Inc. Key West Wornenlesi 2023 September 2023 $35,000.00 Bourbon Street Pub, Inc. New Years Eve Shoc Drop December 2023 $35,000.00 Kcy Wcst Track& Ficid Club, Pole Vault in Pal-adise Jaguar}'2023 $17,000.00 Inc. The Key West - Harry S. Presidential Families Weekend Februai-y 2023 $17,000.00 Truman Foundation, Inc. Ranislicad Promotions of'Key Rains Head Presents January- December $75,000.00 NVest, 1111C 2023 Key West All and Historical Tennessee Williams Birthday Fcbmary-April $ Society, Inc. Celebration 2023 KEY WEST MARATHON PLANTATION KEY 500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway Key West, Florida 3300 Marathon, Florida 33050 Plantation Key, Florida 33070 Should you have my(Iticsfions please 1'ecl 1'rcc to contact me at (305) 292-3550. cc: County Allonicy Fillwice File Destination Event Agreement THIS Agreement is made and entered into by and between Monroe County, Florida, a political subdivision of the State of Florida (County), and The Lodging Association of the Florida Keys and Key West, Inc. (Event Contractor) on this 19th day of October , 2022. WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe County Tourist Development Council (TDC), which has endorsed the recommendation, that certain monies be allocated for promotion of an event, which has as one of its main purposes the attraction of tourists, by Event Contractors; and WHEREAS, the DAC recommends allocation of funds for the Key West Holiday Fest in December 2023. NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree as follows- 1. Payment: The County agrees to pay up to $50,000 (Fifty Thousand Dollars — Monroe County Tourist Development Council (TDC) District I Funding Allocation) effective October 19, 2022 for Key West Holiday Fest in December 2023, from tourist development tax funds (see III III uuilll ur° ). Of this amount, no more than 10% or $5,000 of the total allocated funds shall be expended on advertising media costs attributable to in-county placement. I [,°ie geineii4l unouim alll ouated sec"flioin of ain o ein' budget sI[,ivaIIIIII not exceed 151/6 of fllliuc ° otaIII I budget aind ui may o uflil u4ed fouir uinfouircuoein Ill cuirui mussuuilll lllc o Ill cinduitoaims aind °fosir fl,,iiose Ill budget IIIluincu ° III°iva°t may uiroquuiuirc adduiduioinaIII fuinds o ainumoinquipoints uIII°ivaIIIIIL III e iniade "to III uuilll ui° C afteir a114 114 uiro aIIL of agireeinlein't A I st of Acce1ptaIII,fle III' Neint I'gauirlke' uiin 14 einsou uiu attaul[,iued to flll,,iuc a uircoui ein't as III III i ui b ur," 2. Scope of Services: The Event Contractor agrees to provide the County with an event as specified below: a) An event of approximately three (3) weeks to include lighting of the Harbor Walk; holiday historic inn tour; lighted boat parade; and a series of other holiday-Chemed activities 3. Event Budget: Exhibit C attached hereto shall be reviewed and approved by the TDC Agencies of record. 4. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation, in accordance with generally accepted accounting principles, to the TDC administrative office, and as required by the County Clerks rules and policies no later than February 29, 2024 unless the date of the event is amended upon approval of the Advisory Committee and TDC Director. Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices received by the TDC administrative office after February 29, 2024 unless the date of the event is amended upon approval of the Advisory Committee and TDC Director, and the County shall not be obligated to pay for any services provided by Event Contractor under this agreement if documentation as noted above is not received by the TDC administrative office on or before this reimbursement deadline date. To be eligible for reimbursement, the request for reimbursement and supporting documents (checks, invoices, credit card statements, bank statements, etc.) must show that the items were paid for directly by the same Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 1 entity named on the contract with the County. For clarification on reimbursements, please refer to the reimbursement packet provided to you upon execution of your funding agreement. 5. Expiration of Agreement: This agreement expires on February 29, 2024 unless the date of the event is amended upon approval of the District Advisory Committee (DAC) and TDC Director and the County shall not be obligated to pay for any services provided by Event Contractor under this agreement if documentation as noted above is not received on or before this reimbursement deadline date by the TDC administrative office. 6. Duties of Event Contractor: Event Contractor shall provide promotion and related services as described in paragraph 2 — Scope of Services and outlined in Exhibit C (Event Budget). All advertising and public relations services or supervision of advertising and public relations will be provided through the contracted agencies of the TDC and County. 7. Accounting and Records: Event Contractor shall maintain records pursuant to generally accepted accounting principles for four (4) years after the event and shall permit County and its agents and employees' access to said records at reasonable times. 8. Modification: The event name, time & date of the event and Schedule of Activities may be amended upon written approval of the DAC and TDC Director. Any changes to said contract other than stated above require approval by the DAC, TDC and the County. 9. Reimbursement to County: Event Contractor shall reimburse County for any amount of funds expended by County in connection with an event which does not occur as a result of any act or omission by Event Contractor. 10. Breach and Penalties: The parties agree to full performance of the covenants contained in this agreement, and the County reserves the right at its discretion, provided such breach is material, to terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms or negligent performance of the agreement terms by the Event Contractor. 11. Non-Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the event does not take place for any reason under control of Event Contractor except for those reasons in paragraph 22, then Event Contractor agrees to refund to the County any amounts already paid to them under this agreement and relieve the County from any further payments. 12. Claims and Venue: Event Contractor agrees to notify County immediately of any claims, suits or action made against the Event Contractor that is related to the activity under this agreement and will cooperate with County in the investigation arising as a result of any action, suit or claim related to this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of the State of Florida in the 16t" Judicial Circuit for Monroe County; venue shall be in Monroe County, Florida. 13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to indemnify and hold harmless and defend Monroe County, its officers, employees and agents including the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all claims for bodily injury (including death), personal injury and property damage (including property owned Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 2 by Monroe County) and any other losses, damages, and expenses (including attorney's fees) which arise out of, in connection with, or by reason of the services provided by Event Contractor, or other activities and funding associated with this agreement, except those losses or damages caused by the negligent or wrongful at or omission of County or its agents. 14. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the participation of the Event Contractor and the County in this Agreement and the acquisition of any commercial liability insurance coverage, self-insurance coverage, or local government liability insurance pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any contract entered into by the County be required to contain any provision for waiver. 15. Permits: The Event Contractor will secure all required permits, licenses and shall pay all appropriate business taxes. 16. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. 17. Finance Charges: The County and TDC shall not reimburse, pay or be responsible for any finance charges. 18. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor shall be legally considered as an independent Event Contractor and that neither it nor its employees shall, under any circumstances, be considered employees, servants or agents of the County and TDC and the County and TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, its employees or agents, resulting in either bodily or personal injury or property damage to any individual, firm or corporation. 19. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise, direct or indirect, involving any client's interest which may conflict with the interest of the County and TDC. 20. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise dispose of this agreement, or of any or all of its rights, title or interest therein, or his or its power to execute such agreement to any person, company or corporation without prior written consent of the County. 21. Compliance with Laws - Nondiscrimination: Event Coordinator and County agree that there will be no discrimination against any person, and it is expressly understood that upon a determination by a court of competent jurisdiction that discrimination has occurred, this Agreement automatically terminates without any further action on the part of any party, effective the date of the court order. Event Coordinator and County agree to comply with all Federal and Florida statutes, and all local ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VII of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination in employment on the basis of race, color, religion, sex, and national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 3 discrimination on the basis of handicaps; 4) The Age Discrimination Act of 1975, as amended (42 USC ss. 6101- 6107) which prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee- 3), as amended, relating to confidentiality of alcohol and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s.3601 et seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 12101 Note), as may be amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe County Code, Chapter 14, Article II, which prohibits discrimination on the basis of race, color, sex, religion, disability, national origin, ancestry, sexual orientation, gender identity or expression, familial status or age; 11) Any other nondiscrimination provisions in any Federal or state statutes which may apply to the parties hereto, or the subject matter of, this Agreement. 22. Force Maieure: The Event Contractor shall not be liable for delay in performance or failure to perform in whole or in part, the services due to the occurrence of any contingency beyond its control or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must furnish evidence of the causes of such delay or failure. County shall not pay for any services or activities, promotional or otherwise, connected with an event produced after the date(s) described in paragraph 1 and Scope of Services. 23. Governing Law/Venue: This agreement shall be governed by and construed in accordance with the laws of the State of Florida applicable to contracts made and to be performed entirely in the State. In the event that any cause of action or administrative proceeding is instituted for the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida. This agreement shall not be subject to arbitration. 24. Security Protection: The Event Contractor agrees to provide adequate security for the event. No TDC funds will be used for this purpose. 25. Media Rights: The TDC shall have the right under this agreement to broadcast or rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still photographs, paid by the TDC and County, and produced by the TDC agencies of record. 26. Logo: o o Usa c uurUollluiines aire a°t a Il[,iuc to flll,,iulii a ireeirnein' as III uuilll ui IIII All promotional literature and display advertising must display the "Key West — Close to Perfect - Far From Normal" logo/trademark (as per attached logo sample). This logo/trademark was adopted by the TDC and County in April, 2010. Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 4 27. Severability: If any provision of this agreement shall be held by a court of competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law. 28. Authority: Each of the signatories for the Event Contractor below certifies and warrants that: a) the Event Contractor's name in the agreement is the full name of the person/entity or corporation as designated in its corporate charter, and b) they are empowered to act and execute the agreement for the Event Contractor and c) this agreement has been approved by the Event Contractor's governing board, as applicable to corporations or other appropriate authority. 29. Ethics Clause: The Event Contractor warrants that it has not employed, retained or otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10- 1990. For breach or violation of the provision the County may, at its discretion terminate this agreement without liability and may also, at its discretion, deduct from the agreement or purchase price, or otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the former or present County officer or employee. The Event Contractors warrant that, in respect to itself, it has neither employed nor retained any company or person, other than a bona fide employee working solely for it, to solicit or secure this agreement and that it has not paid or agreed to pay any person, company, corporation, individual, or firm, other than a bona fide employee working solely for it, any fee, commission, percentage, gift, or other consideration contingent upon or resulting from the award or making of this agreement. For the breach or violation of the provision, the Event Contractor agrees that the County shall have the right to terminate this agreement without liability and, at its discretion, to offset from monies owed, or otherwise recover, the full amount of such fee, commission, percentage, gift, or consideration. 30. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor list following a conviction for public entity crime may not submit a bid on a contract to provide any goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for category two for a period of 36 months from the date of being placed on the convicted vendor list. 31. Laws and Regulations: Any and all services, materials and equipment shall comply fully with all Local, State and Federal laws and regulations. 32. Termination of Agreement: This agreement shall terminate on February 29, 2024. Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at a level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the event that funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuant to the terms specified herein, this agreement may then be terminated immediately by the TDC administrative office providing written notice of termination delivered in person or by mail to Event Contractor. The Grantor may terminate this agreement without cause upon giving written notice of termination to Event Contractor. The Grantor shall not be obligated to pay for any services or goods provided by Event Contractor after Event Contractor has received written notice of termination. Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 5 County may terminate this agreement without cause by providing written notice via the TDC administrative office to Event Contractor, through its officer, agent or representative, no less than sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor, through its officer, agent or representative, written notice at least seven (7) days prior to the effective date of the termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non- acceptance of delivery. 33. Notice: Any notice required or permitted under this agreement shall be in writing and hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt requested to the following: For Event Contractor: The Lodging Association of the Florida Keys and Key West, Inc. Jodi Weinhofer 818 White St., Suite 8 Key West,FL 33040 For Grantor: Maxine Pacini Monroe County Tourist Development Council 1201 White Street, Suite 102 Key West, FL 33040 And Christine Limbert-Barrows, Asst. County Attorney P.O. Box 1026 Key West, FL 33041-1026 34. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read interchangeably. 35. Attestations: Event Contractor agrees to execute such documents as the County may reasonably require, to include a Public Entity Crime Statement, an Ethics Statement, and a Drug-Free Workplace Statement. 36. Entire Agreement: The parties agree that the agreement above constitutes the entire agreement between the County and Event Contractor. Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 6 ® the parties hereto have executed this agreement the day and year first above Board of County Commissioners t A in Madok, Clerk of Monroe County tea,c As Deputy Clerk Mayor/Chairman MONROE COUNTYATTORNPY CHRISTINE LIMBERT'BARROWS ASSISTANT COUNTY ATTORNEY DATF 10117122 The Lodging As oc atI ida Keys and Key West, Inc. ` y 41 nt Print N 7 .I Date: o4? —qAa;—,— AND TWO WITNESSES 0) (2) Print Name: 3C Print Name: Date: 71 Date: - 2- Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 7 EXHIBIT A Acceptable Event Marketing Expenses for Destination Events Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing items listed in this section. There cannot be more than a 10% deviation from the approved line item budget. The following are the only acceptable expenses: Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered), radio and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go to the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted posts, pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you by the Monroe County Tourist Development Council". No more than 10% of the total allocated funds shall be expended on advertising media costs attributable to in-county placement. Promotional Signs: Posters and banners (hanging and displayed outdoors). Promotional Items: T-shirts and hats*. *Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not be sold. Direct Mail Promotions: Brochures, postcards and pamphlets including postage/shipping. This is a direct mail promotional brochure/postcard/pamphlet utilized for pre-event advertising. Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of an event program showing scheduled activities and information on the event, as outlined in contract budget. Digital Programs: TDC will pay up to fifty percent (50%) of the production only (no click through cost) for digital programs showing scheduled activities and information as outlined in the contract and contract budget. TDC will pay for print or digital programs, but not both. Public Relations (PR): Print and electronic public relations materials for distribution to media, such as, but not limited to, press releases, public service announcements, photography and videography as approved by the public relations agency of record. Only permissible PR material produced by the TDC agency of record and/or a professional public relations agency shall be acceptable. In-House Production: In-house production of any permissible expenditure will not be considered for reimbursement. Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing expenditures that highlight the special event versus the regular programming of a business, organization or the facility. Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after the contract has been reviewed and approved. Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 8 EXHIBIT B Logo/Acknowledgement Usage Guidelines For District I Destination Events Color ads four (4) color processing printing Black & white ads shall include the Florida Keys and Key West logo in high resolution Use on all printed material as listed under the Acceptable Event Marketing Expenses list TV: logo must appear at the conclusion of commercial Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the Monroe County Tourist Development Council" In-County Logo The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters, banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic format (eps orjpg file), contact Danielle Salman or John Underwood with Tinsley Advertising at 305-856- 6060. The Florida Keys Key'Vest Close To Perfect-Far From Normal MONROE COUNTY TOURIST DEVELOPMENT COUNCIL Out-of-County Logo The logo below that does NOT include the "Monroe County Tourist Development Council" designation is to be utilized in out-of-County newspapers and magazines, brochures, postcards, pamphlets, programs, posters, and digital advertising on websites, website links, pre roll video, social media promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic format (eps or jpg file), contact Danielle Salman or John Underwood at Tinsley Advertising at 305-856-6060. The Floridd Keys KeyV/est Close To Perfect- Far From Normal Event Name: Key West Holiday Fest Destination Event: FY 2023 Contract ID#: 2934 9 EXHIBIT C DESTINATION EVENT BUDGET - FISCAL YEAR 2023 14 114 IIH aint uiu ad t crue Ill ui uiouir .to coy III Ille'fli tlll,,iuui Ilh ud ct.to uirefeui to III II IIuuilbl uit A of tlll°°ice Sauiumlll llle Cointiract sI[,�ioWing tlll°iuo XHowaIbIIIe Illttauirlll ofli cui ueu auiu cain III e fouind oinIIIuiino at http://www.monroecounty-fi.Qov/ ocumentCenter/View/25446/Sa 21lg- estination- vent- un!±M Agreement II I"" Ili30CC III RIIIROV IIL...... oIII 14 II II II'II IPA""I Key West Holiday Fest EVENT NAME MEDIA PLACEMENT & PRODUCTION COST: $ 33,700 PROMOTIONAL SIGNS: $ 800 PROMOTIONAL ITEMS: $ 0 DIRECT MAIL PROMOTIONS: $ 0 PROGRAMS $ 2,000 PUBLIC RELATIONS: $ 6,000 *GENERAL NON-ALLOCATED: $ 7,500 TOTAL $ 50,000 'The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may only be utilized for acceptable event marketing expenses (see Exhibit A of application). Actual expenditures may deviate no more than 10% from the budgeted line items noted above. TDC will only consider reimbursement of permissible marketing expenditures that highlight the special event versus the regular programming of a business, organization or the facility. The County shall pay no more than 10% of the total allocated funds on advertising media costs attributable to in-county placement.