FY2023 10/19/2022 3
COUIRr"
qs
Kevin Madolk, cpA
Clerk of the Circuit Court& Comptroller— Monroe County, Florida
DAIT: November 10, 2022
TO: Aninuc Machan, A(lininistrafivc Assistant
Tourist Development Council
FROM: Painela G. Hanco ).C.
SUBJECT: October 19' BOCC Meeting
Attaclied are electronic copies of thefollowing items for your liandling:
F37 Fishing Event Agreements for Fiscal Year 2023, totaling$425,121.00, as follows:
Organization Event to Amount
Cuda Bowl Fishing
Loren Rea February 2023 $ 4,000.00
Tournament
Islamorada Charterboat Florida Keys Gold Cup December 2022- $ 8,000.00
Association, Inc. Sailfish Tournament Januag 2023
Love Fund, Inc. Florida Keys PBA Dolphin June 2023 $ 5,000.00
Tournament
National Marine Sanctuary Generations Offshore April 2023 $18,000.00
Foundation 1!1 or to .
Islamorada All Tackle Islamorada All Tackle
Bonefish and Permit Bonefish and Permit October 2022 $ 7,000.00
Championship, Inc. Championship
Islamorada Charterboat Islamorada Sailfish December 2022 $20,000.00
Association, Inc. Tournament
Key West Association of Key West Association of April 2023 $ 6,250.00
Realtors, Inc. Realtors Sailfish Tournament
Key West Fishing Key West Fishing December 2022- $49,999.00
Tournament, Inc. Tournament 2023
Meat ayhem, Inc. Key West Kingfish Mayhem January 2023 $49,999.00
Key West Marlin Tournament, Key West Marlin Tournament July 2023 $49,999.00
Inc.
Metro Media Marketing Inc LLGF Fishing Fever ARA
DB ' Ladies, Let's Go Fishing October 2022 $ 8,000.00 A Ladies, Let's Go Fishing! Fever
Metro Media Marketing, Inc. LLGF Screamin'Reels AKA
DBA Ladies, Let's Go Fishing! Ladies, Let's Go Fishing May 2023 $ 7,875.00
Screamin'Reels
Lower Keys Chamber of 30th Annual Lower Keys
Commerce, Inc. Chamber of Commerce June 2023 $18,000.00
Dolphin Tournament
Marathon Offshore Bull & Marathon Offshore Bull &
Cow Dolphin Tournament, Cow Dolphin Tournament May 2023 $49,999.00
Inc.
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
Marathon Premier Sailfish Marathon Premier Sailfish April 2023 $15,000.00
Tournament, Inc. Tournament, Inc,---------
Key West and Lower Keys March Merkin Invitational
Fishing Guides Association, Permit Tournament March 2023 $ 7,000.00
Inc.
Nick Sheahan Scholarship Nick Sheahan Dolphin Rodeo May 2023 $22,000.00
Fund, Inc.
Skipper's Dolphin LLC Skippers Dolphin June 2023 $25,000.00
Tournament
Key West and Lower Keys
Fishing Guides Association, Sugarloaf Showdown November 2022 $ 6,000.00
Inc.
Rotary Club of Key Largo Take Stock in Children September 2023 $19,000.00
Charitable Events, Inc. Backcountly Challenge
Tarponian Tournament TaTonian Tournament May 2023 $10,000.00
Southernmost Post No. 3911
Veterans of Foreign Wars of VFW Fishing Tournament June 2023 $19,000.00
the United States, Inc.
Should you have any questions please I'M Free to contact me at (305) 292-3550.
cc: County Attorney
Finwice
File
FISHING EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Metro Media Marketing, Inc. DBA Ladies, Let's Go
Fishing! (Event Contractor) on this 19th day of October , 2022.
WHEREAS, the Fishing Advisory Committee (FAC) has recommended to the Monroe County
Tourist Development Council (TDC), which has endorsed the recommendation, that certain monies be
allocated for promotion of an event, which has as one of its main purposes the attraction of tourists, by
Event Contractor; and
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduct
the event; and
WHEREAS, the FAC recommends allocation of funds for the LLGF Fishing Fever AKA Ladies,
Let's Go Fishing Fever (Event) on October 2022.
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agree
as follows-
1. Amount: County shall pay a sum not to exceed $8,000 (EIGHT THOUSAND DOLLARS —
TDC District IV Funding Allocation) effective October 1, 2022 for promotion and related expenditures,
as described in the event budget, attached hereto as Exhibit D, for production of the Event Name on
Event Date. Of this amount, at least 30% or $2,400 of the total allocated funds must be placed in
advertising and production cost line item and be attributable to out of county placement. No
amendments shall be made to the Budget as set forth in Exhibit D after approval of contract.
Payment will be made only after Event Contractor submits invoices and supporting documentation, in
accordance with generally accepted accounting principles, acceptable to the County Clerk. The
advertising and promotion budget using County funding may be altered as to the individual line items, or
components, within 10% of the amount stated for that item or component, without increasing the total
dollar amount and without requiring a written amendment to this agreement. The general non-allocated
section of an Umbrella event budget shall not exceed 15% of the total budget and may be utilized for
unforeseen permissible expenditures and for those budget lines that may require additional funds.
Monroe County's performance and obligation to pay under this agreement is contingent upon an annual
appropriation by the Board of County Commissioners.
In a situation where the Event has to be postponed due to a named storm or hurricane for which
the County orders a visitor and/or resident evacuation order, the Event Contractor shall have thirty (30)
days to provide to the TDC administrative office notice of a new date for the Event, and shall produce the
re-scheduled Event within ninety (90) days of the original date of Event. The rescheduled date shall be
authorized, in writing, by the TDC Director. If the Event Contractor is unable to reschedule the Event, the
Event Contractor shall provide proof of the cancellation being caused by a named storm or hurricane,
and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the County
orders a visitor and/or resident evacuation order, the County shall pay for promotion or related
expenditures of any combination of invoices for the original event date, and/or the rescheduled date up to
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
1
the amount, but not to exceed the amount of funds allocated as described in the budget, attached hereto
as Exhibit D.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relations
services or supervision of advertising and public relations will be provided through the contracted
agencies of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation as
required by the County Clerk's rules and policies no later than December 30, 2022 unless the date of
the event is amended upon written approval of the Fishing Advisory Committee and TDC Director.
Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any
invoices received by the County after December 30, 2022 unless the date of the event is amended upon
written approval of the Fishing Advisory Committee and TDC Director, and the County shall not be
obligated to pay for any services provided by Event Contractor under this agreement if documentation as
noted above is not received on or before this reimbursement deadline date by the TDC administrative
office. To be eligible for reimbursement, the request for reimbursement and supporting documents
(checks, invoices, credit card statements, bank statements, etc.) must show that the items were paid for
directly by the same entity named on the agreement with the County. For clarification on
reimbursements, please refer to the reimbursement packet provided to you upon execution of your
funding agreement.
4. Expiration of Agreement: This agreement expires December 30, 2022 and the County
shall not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this reimbursement deadline date by the TDC
administrative office, unless the date of the event is amended upon written approval of the Fishing
Advisory Committee and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury, and property damage (including property
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided by Event Contractor, or
other activities and funding associated with this agreement, except those losses or damages caused by
the negligent or wrongful act or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes,
the participation of the Event Contractor and the County in this Agreement and the acquisition of any
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
2
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee. The Event Contractors warrant that, in respect to itself, it
has neither employed nor retained any company or person, other than a bona fide employee working
solely for it, to solicit or secure this agreement and that it has not paid or agreed to pay any person,
company, corporation, individual, or firm, other than a bona fide employee working solely for it, any fee,
commission, percentage, gift, or other consideration contingent upon or resulting from the award or
making of this agreement. For the breach or violation of the provision, the Event Contractor agrees that
the County shall have the right to terminate this agreement without liability and, at its discretion, to offset
from monies owed, or otherwise recover, the full amount of such fee, commission, percentage, gift, or
consideration.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to this
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of
the State of Florida in the 16t" Judicial Circuit for Monroe County; venue shall be in Monroe County,
Florida.
11. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue: This agreement shall be governed by and construed in accordance
with the laws of the State of Florida applicable to contracts made and to be performed entirely in the
State. In the event that any cause of action or administrative proceeding is instituted for the enforcement
or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the
appropriate court or before the appropriate administrative body in Monroe County, Florida. This
agreement shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees' access to said records at reasonable times.
14. Termination of Agreement: This agreement shall terminate on December 30, 2022.
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at a
level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the event
that funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuant
to the terms specified herein, this agreement may then be terminated immediately by the TDC
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
3
administrative office providing written notice of termination delivered in person or by mail to Event
Contractor. The Grantor may terminate this agreement without cause upon giving written notice of
termination to Event Contractor. The Grantor shall not be obligated to pay for any services or goods
provided by Event Contractor after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the TDC
administrative office to Event Contractor, through its officer, agent or representative, no less than sixty
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through its
officer, agent or representative, written notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this contract as Exhibit B. All
promotional literature and display advertising must display the "Florida Keys & Key West Come As You
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted by
the TDC and County in April 2010.
In-County Logo: The logo that includes the "Monroe County Tourist Development Council" designation
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets,
programs, posters, banners (hanging and displayed outdoors) and digital advertising on websites,
website links, pre-roll video, banners, mobile and email blasts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification
and/or logo in electronic format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwood
with Tinsley Advertising at 305-856-6060.
Out-of-County Logo: The logo that does NOT include the "Monroe County Tourist Development
Council" designation is to be utilized in out-of-county newspapers and magazines, brochures, postcards,
pamphlets, programs, posters and digital advertising on websites, website links, pre-roll video, social
media promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in
electronic format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwood at Tinsley
Advertising at 305-856-6060.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
4
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the
County.
19. Modification: The event name, time & date of the event and Schedule of Activities may be
amended upon written approval of the Fishing Advisory Committee and TDC Director. Any changes to
said contract other than stated above require approval by the Fishing Advisory Committee, TDC and the
County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to the County any amounts already paid to them under this agreement and relieve the
County from any further payments.
21. Force Maieure: The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply
of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must
furnish evidence of the causes of such delay or failure. County shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s) described in
paragraph 1.
22. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
23. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
24. Finance Charges: The County and TDC will not reimburse, pay or be responsible for any
finance charges.
25. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County and
TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, its
employees or agents, resulting in either bodily or personal injury or property damage to any individual,
firm or corporation.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
5
26. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
27. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there
will be no discrimination against any person, and it is expressly understood that upon a determination by
a court of competent jurisdiction that discrimination has occurred, this Agreement automatically
terminates without any further action on the part of any party, effective the date of the court order.
County or Event Contractor agree to comply with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VII
of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4)
The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discrimination
on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912,
ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol
and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, which
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, this
Agreement.
28. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
29. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name of the person or corporation as
designated in its corporate charter, and b) they are empowered to act and execute the agreement for the
Event Contractor and c) this agreement has been approved by the Event Contractor's governing board,
as applicable to corporations or other appropriate authority.
30. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
31. Attestations: Event Contractor agrees to execute such documents as the County may
reasonably require, to include a Public Entity Crime Statement, an Ethics Statement, and a Drug-Free
Workplace Statement.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
6
32. Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
33. Notice: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Event Contractor: Betty Bauman
Metro Media Marketing, Inc. DBA Ladies, Let's Go Fishing!
14750 SW 23 Street
Davie, FL 33325
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
34. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
7
z
IN F, the parties hereto have executed this agreement the day and year first above
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Board of County Commissioners
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As DepUty Clerk
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MONROE C !N9TY AM1WEY
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Evart Nara: ILL. F Fishing t=' v r AKA Ladies, I-et's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing events funding category, the allocation received by the event contractor must be spent on the
list of items that have been approved. Only the TDC expenses listed below may be included in the proposed
budget. At least 30% of total funding allocation must be placed within the Media Placement and Production Cost
line item to be utilized as Out of County advertising. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered), radio and
TV. The TDC will pay for the following digital advertising on websites, website links, pre-roll video, banners,
mobile, social media promoted posts, and email blasts. Digital advertising links may go to the event website. The
TDC Logo must be placed on all print, TV, websites, pre-roll video, social media promoted posts, banners and
email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you by
the Monroe County Tourist Development Council". No payment will be made for development or operations
(hosting) of websites. At least 30% of total funding allocation must be placed within the Media Placement and
Production Cost line item and shall be expended on advertising media cost attributable to out of county
placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*, trophies (Fishing Tournaments Only).
*Sales/Resale of TDC funded items: Items funded by the BOCC/TDC, including creative and resulting work
product, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not be
sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage and shipping. This is a direct
mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) for the cost of production or printing of an event program
showing scheduled activities and information on the event as outlined in contract budget. Digital Programs: TDC
will pay up to fifty percent (50%) of the production only (no click through costs) for digital programs showing
scheduled activities and information as outlined in the contract and contract budget. TDC will pay for print or digital
programs, but not both.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as, but not
limited to, press releases, public service announcements, photography and videography as approved by the
public relations agency of record. Only permissible PR material produced by the TDC agency of record and/or a
professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculptures
(fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such trophies must include
the appropriate information as outlined in the policies (tournament name, date (year), and location). For trophy
reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winners
of the event, and a notarized list of the plates and/or glass etching from the engraving company.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after the contract
has been reviewed and approved.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
9
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Danielle Salman-Villasuso or John Underwood with Tinsley Advertising at
305-856-6060.
The
FloriddKeys
&Key est
come as you are
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format
(eps or jpg file), contact Danielle Salman-Villasuso or John Underwood at Tinsley Advertising at 305-
856-6060.
The
FloriddKeys
&Key est
., come ds you are
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fever
Fishing Event Funding FY 2023
Contract I D#: 2790
10
, ,.
.... —------------——---------------------------......
Exhibit
SCHE[)l 11 E OF EVEI`1`1 S
This will become part of your approved contract
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2023
LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fe Ve- t'
PRINT OFFICIAL TOURNAMENT NAME
Day 1 7.00 AM LINES IN WATER Day 2 _-.— AM LINES IN WATER
3.00 PM LINES OUT OF WATER PM LINES OUT OF WATER
6:301 PM EVENING EVENT PM EVENING EVENT
3.30, PM WEIGH-IN OVER PM WEIGH-IN OVER
PM OTHER EVENT- PM OTHER EVENT:
Day 3 No fishing day off
Day 3 7:301 AM LINES IN WATER Day 4 _--AM LINES IN WATER
1.30 PM LINES OUT OF WATER PM LINES OUT OF WATER
PM EVENING EVENT PM EVENING EVENT
2.00 PM WEIGH-IN OVER PM WEIGH-IN OVER
2:00 PM OTHER EVENT.- PM OTHER EVENT:
Awards
Below describe any activities, not outlined above, that will take place during your event
that will draw overnight out of county visitors (examples- Welcome/Kick-off Party, Awards
Ceremony, Dinner Events, etc.). These activities will become a part of your final contract:
Example:
Day 1 —Welcome Party
ay 3 —Awards Ceremony
e party D We-I co m.................. ................. ------
Day 3 Awards Ceremony
EXHIBIT D
FISHING EVENT BUDGET - FISCAL YEAR 2023
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LLGF aka Ladies, Let's Go Fishing Fever
OFFICIAL TOURNAMENT NAME
`MEDIA PLACEMENT & PRODUCTION COST: $3,200
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $3,600
DIRECT MAIL PROMOTIONS:
PROGRAMS:
PUBLIC RELATIONS:
*TROPHIES:
'GENERAL NON-ALLOCATED: $1,200
TOTAL $8,000
At least 30% of total funding allocation must be placed in the Media Placement &
Production Cost line item and be utilized for out of County advertising.
"Tournaments may not place more than % of their total funding allocation in the
Trophy line item, except when special approval from Fishing Advisory Committee has
been received.
...The General Non-Allocated line item should not exceed 1 % of the total funding
allocation, and may only be utilized for acceptable event marketing expenses (see
Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted
above.