Item I1 1.1
County f � .�� ",�, 1 BOARD OF COUNTY COMMISSIONERS
Mayor Craig Cates,District 1
Mayor Pro Tem Holly Merrill Raschein,District 5
The Florida Keys
Michelle Lincoln,District 2
James K.Scholl,District 3
David Rice,District 4
County Commission Meeting
May 17, 2023
Agenda Item Number: I.1
Agenda Item Summary #12070
BULK ITEM: Yes DEPARTMENT: Airports
TIME APPROXIMATE: STAFF CONTACT: Richard Strickland (305) 809-5200
N/A
AGENDA ITEM WORDING: Approval to sponsor 4th of July Fireworks in accordance with
Airport promotional sponsorship Resolution No. 123-2021.
ITEM BACKGROUND: The Airport desires to promote goodwill throughout the County by
sponsoring Independence Day fireworks events in Key Largo, Upper Keys/Islamorada, Marathon,
Big Pine/Lower Keys and Key West. As shown in the attached documents, the sponsorships will
reach thousands of residents and visitors by way of advertisements; media recognition
(print/radio/social media); promotional material; and mention of the Airport through Chamber of
Commerce and Rotary events, websites and social media.
PREVIOUS RELEVANT BOCC ACTION: Approval of Airport promotional sponsorship
Resolution No. 123-2021 on March 17, 2021, and approval to sponsor 4th of July Fireworks on June
16, 2021 and May 18, 2022.
CONTRACT/AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Resolution 123-2021
Fourth of July Airport Sponsorship Requests 2023
Rotary Club of KW July 4 Reach
Lower Keys Rotary July 4 Reach
Upper Keys Rotary July 4 Reach
Key Largo Chamber Reach Report Key West International Airport
FINANCIAL IMPACT:
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05/17/23 404-63201 - KEY WEST AIRPORT ADMIN $75,000.00
REVIEWED BY:
Beth Leto Completed 05/01/2023 11:43 AM
Richard Strickland Skipped 05/01/2023 5:55 PM
Pedro Mercado Completed 05/02/2023 10:34 AM
Purchasing Completed 05/02/2023 11:01 AM
Budget and Finance Completed 05/02/2023 12:36 PM
Brian Bradley Completed 05/02/2023 1:39 PM
Lindsey Ballard Completed 05/02/2023 2:33 PM
Board of County Commissioners Pending 05/17/2023 9:00 AM
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RESOLUTION NO. 123 —2021
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF
MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE
DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST
INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE
USED FOR PROMOTIONAL SPONSORSHIPS.
WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the
right,power,and authority to publicize, advertise,and promote the activities of its airport in order
to make known the advantages, facilities, resources, products, attractions, and attributes of its 21
airport; and
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WHEREAS, the Department of Transportation, Federal Aviation Administration has
promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal
Register at 64 Fed. Reg. 7696, February 16, 1999, and CL
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WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists ra
the permitted uses of airport revenue and includes, among other things, the full costs of activities 0
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- -&,ected towards promoting public and industry awareness of airport facilities and services; and CL
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WHEREAS, Key West International Airport has sponsored community organizations
and community events from Key West High School to the Naval Air Station Key West Air Show
to the Wounded Warrior Ride; and C,
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WHEREAS,community involvement and community outreach through paid sponsorships
of community organizations help effectuate the purposes of F.S. 331.20 and promotes and
engenders goodwill toward the airport and the county; and
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WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise
revenue funds to support community promotional sponsorships;
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NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA:
Section 1. The Monroe County BOCC (The Board) desires to establish a positive
relationship with the community and Key West International Airport.
Section 2. The Board finds that promotional sponsorships which raise the goodwill
toward the county by making known the advantages, facilities, resources, products, attractions,
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and attributes of the Key West International Airport and/or the Florida Keys Marathon
International Airport serve a public purpose.
Section 3. In furtherance of this resolution, the Board incorporates the rationale set
forth in the memo attached as Exhibit A as if fully set forth herein.
Section 2. The Board hereby delegates to the Director of Airports the authority to
publicize, advertise, and promote the activities of its airports; to make known the advantages,
facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate 0
of opinion concerning its airport and to cooperate with other agencies, public and private, to
accomplish these purposes.
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Section 4. Expenditure thresholds shall be based on the level of anticipated 0
community outreach(community exposure). "Community exposure" shall be defined as the total
number of individuals the outreach activity is estimated to reach. The Board hereby authorizes 0
sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the
following amounts: C
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Rate of Community Maximum Director Expense
Exposure
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Up to ,500D people
$5,000.00
5,001 to 10,000 people $10,000.00 cN
Greater than 10,000 $19,999.99
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PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County, C14
Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 .w
Mayor Michelle Coldiron Yes w
Mayor Pro Tern David Rice ( U)
Commissioner Craig Cates _
Commissioner Eddie Martinez Yew
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w �s Commissioner Mike Forster Yes w
'# L BOARD OF COUNTY COMMISSIONERS
IN MADOK, Clerk OF MONRO
Byq By
As Deputy Cleric Mayor Michelle Coldiron
NRQ FAB EY2
P
AS NTY ATTORNEY
Date 3/2/21
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EXHIBIT A
Ivey West
International Airport.
3491 South Roosevelt Boulevard Key West,Florida 33040
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AIRPORT MEMO
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From: Erick D'Leon,Asst. Director of Airports
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To: Richard Strickland; Beth Leto -
Date: October 30, 2020
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Re: Airport Promotion and Community Relations 0
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Introduction >
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The Key West International Airport is a substantial component of the Key West community and offersCL
the island's most significant economic engine with a combined annual economic output totaling$856 N
million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is
imperative for the Airport to maintain a positive relationship within its small island community.This is
accomplished by strategic community outreach efforts to ensure that all citizens are aware of the
Airport and express a favorable opinion of the Airport's successful future.Although generally intangible, N
maintaining a community relationship that promotes a positive airport outlook ensures that the Airport C14
can continue to prosper efficiently and effectively within the physical and sociological limitations of
operating on an island. g
Background 0
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The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the
promotion of an airport and marketing of airport services are legitimate costs of an airport's operation.
Additionally,the FAA entrusts airport management to assure that the level of expenditures for such
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—purpnses be reasonable in relation to the airport's specific financial situation.
Airport funds may be used to support community activities,or community organizations, if the
expenditures are directly and substantially related to the operation of the airport. In addition,the policy
provides explicitly that where the amount of the Contribution is minimal,the airport operator may
consider the"directly and substantially related to air transportation"standard to be met if the
contribution has the intangible benefit of enhancing the airport's acceptance in local communities
impacted by the airport.
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As a point of reference,the Key West International Airport,like many other commercial airports,
through a combination of Federal,State,and Airport generated funds,maintains a federally mandated
Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding
to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family
condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a
cohesive environment in which the Airport and its numerous operations are an accepted part of the
community's daily function.
Community Relations
Recently the Airport announced plans to pursue a major capital improvement plan combining millions of o
dollars in development to completely overhaul the manner in which the Airport operates.The
improvements,developed to meet air service demand, include a new terminal concourse and significant
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roadway improvements to streamline and improve the passenger experience.
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However,as the Airport continues to make significant strides in air service development,which supports
the community's tourism based economy,the island of Key West is home to only twenty five thousand
permanent residents. In a small town community,such as Key West,the importance of a grass roots
effort to establish a positive community relationship cannot be overstated.That relationship is fostered o
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through strategic efforts that focus on hosting community events, public outreach presentations,key U)
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marketing efforts,and the encouragement of constant feedback from the community through ad-hoc
committees and other public forums.
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The Airport has historically selected the neighboring Key West High School Athletics Department as a iL
recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the N
operation of the Airport.While the relationship benefits are intangible,the tangible benefits of
hometown marketing are of incredible value to the Airport and a critical focus to all promotional
marketing efforts.
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The local community is vital to the future success of the airport. Utilizing simple marketing efforts such N
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as banner advertisements and other key signage, local event programs and print media,and radio
advertisements are all part of a larger effort to continually keep the local community involved with the
Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept.,
a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the U)
Airport maintains a positive position within the growth and daily life of the community that supports the
Airport's operation.
State and Federal Guidance
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As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing
efforts,and revenues used for donations to charitable/community service organizations are classified as
permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and
Procedures Concerning the Use of Airport Revenue.
Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the
airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting
and engendering goodwill toward its airport.
Packet Pg. 1596
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Policy Request
We request to clarify that promotional,marketing,and community outreach efforts in addition to
charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal
operating expenses. Included in those expenses,the Airport will focus on the following categories to
pursue effective community relations:
Membership: industry, Economic Development, &Other Associations
Partnership: Education, Military,&Other Agencies o
Sponsorship: Youth Development,Tourism,Economic Development,Government Relations,
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Community,Leadership, Diversity& Inclusion
As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director o
will be provided with the same liberties that are afforded with tither aspects of the daily duties
associated with the operation of the Airports. However,due to the nature of procurement for event o
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specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to 0
standard County procurement policies for multiple price quotes. In these cases,the Airport Director will U)
adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the o
purchasing levels for total dollar amount requested.
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Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amountCL
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of expenditures for such purposes would be reasonable in relation to the airport's specific financial
situation.The specific level of director approved expenditures will be based on the level of exposure the
expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five
thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will
offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited `N
to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure,
greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for
air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety
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nine cents;see below chart.
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MthanlO,000
re Maximum Director Expense
le $5,000.00
5, people A $10,000.00 �
00 $19,999.99
Additionally,significant exposure expenses over the Director's procurement authority will abide by the
policies and procedures already outlined within the County's purchasing policy,with regard to County
Manager approval and/or BOCC approval.
Packet Pg. 1597
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', . Rotary Club of Key West
-� 1107 Key Plaza Box 294
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Key West, Florida 33040
IF
April 10, 2023
Key West & Florida Keys Marathon International Airport
Senior Director of Airports Richard Strickland, CM
3491 S. Roosevelt Boulevard 21
Key West, Florida 33040
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2023 Firework Funding Proposal for Funding Request as the Presenting Sponsor for the Key West 41"of
July Fireworks—A Free Community Event at the Edward B. Knight Pier since 1776.
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Presenting sponsorship level will include the following benefits from the Rotary Club of Key West: CN
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A years'worth of benefits
• 12 months of premium listing of business logo on The Rotary Club of Key West Website
• 12 months of premium full color business logo spotlight or recognition at club meetings
• 12 months of premium full color business logo inclusion to membership in select club
correspondence
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eusiness'sponsorship choice benefits
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• Includes sponsorship at two club events of the business' choice of
o full color hole sponsorship or full color logo on banner,
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o full color logo included in social media, and
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*Events may include the annual golf tournament,corn
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hole tournament,or any event held independently by 0
The Rotary Club of Key West.
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Exclusive presenting sponsor event specific benefits
• Presenting Sponsor of the Fireworks
• Presenting Sponsor of VIP event
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• Presenting Sponsor Banner at Fireworks
• Logo on banners, website, social media, media, and print advertisement
• Recognition in all media
• VIP seating for up to 4 at VIP event
Packet Pg. 1598
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Lower Keys Rotary Ser'ire mveSe�
P.O. Box 431957 �
Big Pine Key, FL40
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33043
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Starburst Sponsor $ 15000
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You will have Top Banner in all advertising in both Print and Social Media advertising
The name of your business will be announced from the main stage on no less than 5 oc- CD
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casions. U)
You will be entitled to a booth at the event in Prime location (Please give advance no-
tice for logistical consideration)
4 People from your group will be allowed to watch the Fireworks from the building Bal-
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1 Banner from your business will be hung at the only entrance (No other banners will CL
be hung there)
1 Banner from your business will be hung above the stage 0
You will be mentioned on the Radio during any interviews given by our staff 0
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We will be celebrating Monroe counties 200 birthday along with our Fireworks show so
we are anticipating an extremely large crowd this year. This will give you even better ex-
posure and highlight your community pride.
Packet Pg. 1599
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PLease support one of Marathons biggest events'. (n
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ALL FUNDS HELPSUPPORT
SCHOLARSHIPS
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& LOCALSERVICE
PR0JEC`rS
Marathon's Annuat independence Day
at Sombrero Beach
Packet Pg. 1600
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Y ROCKET SPONSOR $15,000 DONATION
EXCLUSIVE BANNER PLACEMENT AT THE BEACH, THANK YOU ANNOUNCEMENT PRIOR TO THE -119
FIREWORKS SHOW, LARGE LOGO ON ALL ADVERTISING INCLUDING EVENT POSTERS AND FLYERS,
MENTION ON ALL RADIO ADS, VIP PARKING SPOT. FREE$40 TICKET AND MORE!
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DYNAMITE 1, DONATION ROMAN CANDLE SPONSOR
• Logo on all advertising including $500 DONATION
•Logo on event advertising 0
event poster, flyers, and sponsorship ads •Banner placement at the beach
• Mention on all radio ads and US 1 Radio live music performance •Mention on US 1 radio and
• Premium banner placement at the beach live music performances
•Free$15 Ticket
• Special parking at the beach
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• Free$30 Ticket U)
❑ BOTTLE ROCKET SPONSOR �
1, DONATION $250 DONATION
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•Banner placement at the beach
• Banner placement at the beach, logo on all advertising •Mention in event advertising
including event posters and flyers
• Mention on all radio ads. VIP to first 10 M-80 SPARKLER SPONSOR
• Free$30 Ticket -Me DONATION CN
Mention in event advertising
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FOR MORE INFORMATION,PLEASE CONTACT: U e)
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Sam Williams,Chair Mike Puto,Co-Chair „
305.942.6069 305.481.0438
sam.williams@coldwellbanker.com
Name I::'tichard t4tlrl°°ia:klalr-Id F1W
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EmailtrliclllalmldwllI°ia:,@mnalydrrr��:Irmllrea:nuulrmlty tl. a �r Phone 305.m3932 CL
w3491 South II°toosev6t IkBIvd,
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City State Zip75
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Please make your check payable to:ROTARY CLUB OF MARATHON � �
Mail to:THE ROTARY CLUB OF MARATHON, P.O.Box 522666, Marathon FL,33052 :iu
' or call for pickup:305.942.6069 +"'` '' G;'�: LL
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THANK YOU FROM THE ROTARY CLUB OF MARATHON! @Marathon-Rotar
For many years the Rotary Club of Marathon has hosted the annual Independence Day festivities at Sombrero
Beach.This year we are inviting you to take part in the celebration by becoming an official sponsor. By supporting
this event you will be helping the Rotary Club of Marathon fund the event and also provide much needed funds that
will DIRECTLY BENEFIT OUR COMMUNITY IN THE FORM OF YOUTH SCHOLARSHIPS AND LOCAL SERVICE
PROJECTS. For more information in regards to this event and the Marathon Rotary Club please call 305.942.6069
Thank you,
The Marathon Rotary Club
Packet Pg. 1601
< ROTARY CLUS
� IF IKEYS
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41h of July Celebration, 2023
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,Join us at Founders Park in celebrating our great country's Independence. Upper Keys Rotary, with the
help of the Village of Islamorada, and our generous sponsors, puts on a fun-filled event with live
entertainment, food, drinks, games and, of course, fireworks. Festivities begin at 5 p.m., and conclude
after the fireworks. -
Sponsorship Levels — Deadline is June 1 , 0,23
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Choose your level of sponsorship below.
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Grand Finale Sponsor C& $1.0,000 and Above Donation _.. Banner placement at the park, large logo on all wo
advertising, including event pesters and thank you ad. Mention in fare- and past-media announcements and
during event. VIP parking, complimentary drinks and entry for up to 10 vehicles. $1 ,000.00
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Rolling Thunder Sponsor S5,000 Donation — Banner placement at the park, large logo on all advertising,,
including event posters and thank you ad. Mention in pre- and post-media announcements and during event. �
Complimentary entry for up to five vehicles.
Rocket Launcher Sponsor d, $2,500 Donation Banner placement at the park, medium logo on all Q
advertising, including event posters and thank you ad. Mention in pre- and pest-Media announcements and 'CON
during event. U)
Whistling Sponsor & 1000 Donation Logo on all advertising, including event posters and thank you ad.
Logo on banner with other sponsors at parr.
Roman Candle Sponsor 500 Donation Name on all advertising, including event posters and thank you 0
ad. Name on banner with other sponsors at parr.
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Sparkler Sponsor & 250 Donation Naune on banner with other sponsors.
Contact Name: Richard Strickland
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Company Name: Key West International Airport
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Mailing.Address: 349,1 South Roosevelt Blvd., Ivey West, FL 33040
Business and.Cell Phone 305.393.7742
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-mail Strickland-Richard.@—Richard. monroecounty-fl.gov
Payment should be made by check to Upper Keys Rotary Foundation, Inc.,
P.O. Box 1514, Tavernier, FL 33070. For more information, call 305-304-00 2.
Upper Keys Rosa n,Foundation,Inc,,is et repstored 501(c)(3) reAisacr•ed with the stale v,f'Fl raTida
Please retain as et,r y q rhis lesser as it xcr r es azs as receipt gj'yu ow,eatx-aderaduciilrle°adorrear'rrrra ea allowed by law,,
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111,11,11,her, of
Key West & Florida Keys Marathon International Airport Key Largo Chamber of Commerce
106000 Overseas Highway
Atten: Richard Strickland, CM Atten: Elizabeth Moscynski
Key West Florida, 33040 Key Largo, FL 3303721
305-393-7742 305-451-1414 0
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4th of July Fireworks Show - Key Largo -Free Community Event at
Presenting Fireworks Sponsor $15,000.000.
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Sponsor Benefit Package
Trustee Level Top Tier Membership with the Key Largo Chamber of Commerce
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Angle Fish Package:
Business logo on home page of chamber website with link to Airport N
Two premium listings on website >_
Run-of-site banner on website 970 w x 90 h
Logo recognition in the 2023 annual visitor and newcomer guide N
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Logo recognition in the monthly members directory
Members Mailing labels 6 times a year
Monthly meetings luncheon for 4
Ask a local (business card display)
Dues for 12 months
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Event Benefits: 0
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Logo on banners, Parade sponsor VIP tent, website, social media and poster
Company banner in the parade CL
Recognition on all media
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VIP seating for up to 20 at Parade
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First float placement in Parade 0
Banner at Fireworks
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Link on Chamber event day web page
One Person from your organization will be honored as a parade Judge
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Rotary Club of Key West
1107 Key Plaza Box 294
Key West, Florida 33040
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April 10, 2023
Key West & Florida Keys Marathon International Airport
Senior Director of Airports Richard Strickland, CM
3491 S. Roosevelt Boulevard
Key West, Florida 33040
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The number of attendees of the Firework display are anticipated to be more than 25,000 residents,
visitors and tourists to the City of Key West all viewing the multiple locations where the Key West 0
Airport logo will have visibility from attendees and vehicles driving by as this is a major cross section.
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For the 41"of July the Key West Airport will have no less than 2 advertisements Keys Weekly with in print o
advertisement of 5,000 in Key West and Big Pine and over 200,000 online views per month:totaling 76
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10,000 advertisements and 400,000 views online. And then at a later date the Key West Airport will
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select two additional Key West Rotary Club sponsored events that will include the Key West Airport logo CL
in printed advertisement with the Keys Weekly providing the airport the additional opportunity for c14
promotion of Monroe County and the Key West Airport of 10,000 print advertisements and over
400,000 online views. In total 40,000 print advertisements and 800,000 online views are expected for
the Airport.
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2021 was the first year the Rotary Club of Key West posted the 41"of July event on social media, and 650
persons were reached. Considering this was a year where the club advertised the event late due to
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cancelling concerns of COVID. In 2022, 61,696 people were reached and there were 1,233 link clicks, we
anticipate 2023 will prove to be even better! In 2023,we will include the airport in all social media
posts, and we also anticipate greater numbers of persons reached than in 2022.
The Airport will have the logo placed on our club website having the ability to reach its 1.4 million
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members as it is an international organization. An email will be sent to the leadership of over sixty ,
Rotary Clubs in South Florida inviting its 2000 members to the 41"of July Celebration in Key West,where
the Key West Airport logo will have been included on materials of the event.The Rotary Club of Key
West, one of the South Florida Rotary Clubs, is the oldest club in the district and the largest in the
Florida Keys with over 100 members with district having over 2,000 members our Key West Club is a
popular visit for many of our fellow Rotarians.
As a popular visit location for many visitors for our luncheons the Key West logo will be displayed on the
projection screen as the presenting sponsor for the Fireworks for 2023, this will be viewed by the club
membership,the over 500 visitors we have to our club annually and will often be used in photos taken
when we post on our social media throughout the year.
Packet Pg. 1604
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Gomez-Krystal
Subject: FW: 2023 4th of July Firework Sponsorships
From: Steve Miller<stevemiller@flkeysmedia.com>
Sent: Monday,April 3, 2023 7:58 PM
To:Atkins-Katherine<Atkins-Katherine@ Mon roeCounty-FL.Gov>
Subject: Re: 2023 4th of July Firework Sponsorships
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CAUTION
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This year we are sharing our celebration with Monroe County for their 200th Birthday.They are planning on breaking 0
the record for the Largest Key Lime Pie and adding some other cool surprises (Like a Laser light show during the
Fireworks).They plan on advertising throughout the media so we expect around 5000 people and each of them will see
both of your banners there.The News Barometer estimates 29000 Impressions per month and we would have an ad in
for longer than that. Our Social Media site (Facebook and shared on Twitter) has around Fifteen Hundred followers with CL
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a Post Reach of 5500.These posts are all shared on the Lower keys Chamber of Commerce site with their Fifteen o
Hundred followers and a Post reach of 23,100. You will also be in the Chamber newsletter that has 900 subscribers. We
will be interviewed on US 1 Radio (the#1 station in the Keys) as well as on KeysTalk radio and you will be mentioned on
each of those. CL
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Packet Pg. 1605
OF THE UPPER KEYS
ROTARY CLUB
OFFICEPOST 1 -
Sponsorship Request: Islamorada 4th of July Fireworks Celebration
The Upper Keys Rotary Club has produced the annual 0' of July Celebration for the Village of ,7
Islamorada for over 16 years. This event, held at Founders Park, involves the entire Village in
patriotism, music, food, games, fireworks, and fun.
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Our outreach involves every practical channel of communications including radio spots, signs along n'
the highway, newspaper full page ads and editorial articles, community calendars, posters, and 0
promotional videos on Facebook, Instagram, and YouTube. Through inclusion in the FKEC monthl 4
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magazine and the Islamorada Chamber of Commerce magazine, we even appear in direct mail. U)
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This year, we intend to add rack cards for hotels, resorts, and visitor centers. 0
The Rotary Gigantic Nautical Market has over 5,000 followers on Facebook and we also use this
channel to promote the 4th of July Celebration. Frankly, when we survey attendees at the Gigantic
Nautical Market, we find that "signs along the highway" is the most popular selection when we ask,
"How did you find out about the event?" We will have large permanent signs, including those at
Coral Shores High School and Founders Park, and temporary signs placed along the highway just
before the event.
We will use full page newspaper ads, like the one attached from the Upper Keys Weekly of June 30,
2022.
In all these channels, it is our honor to include and mention our major sponsors, especially "Grand o
Finale" sponsors of$15,000. Of course, this coverage includes banners in the park and credit during
musical interludes and announcements at the event.
It is our sincere hope that the Upper Keys Rotary Club can again partner with the Monroe County
Director of Airports to produce the 4th of July Event for the Village of Islamorada.
E
Sincerely,
Robert C. Stober, Esq
President, Rotary Club of the Upper Keys
2 Atch: Portion of Keys Weekly ad June 30, 2022 Poster/handbill for 4fh of July 2022
Packet Pg. 1606
ROTARY FOUR-WAY TEST 'Of the things we Think,Say or Do"
1. Is it the TRUTH 2.Is it FAIR to all concerned?3.Will it build GOOD WILL and BETTER FRIENDSHIPS?4.Will it be BENEFICIAL to all concerned?
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Packet Pg. 1607
Key Largo Chamber of Commerce
Referral Report 7/1/2022 to 4/11/2023
Name Key West International Airport Phone (305)809-5209
ID# 4072 Fax
0
Address 3491 South Roosevelt Boulevard Web https://eyw.com
Key West, FL 33040
Referrals By Type AC=Banner Ad Clicked 75
AD=Banner Ad Displayed ,-
For Key West International Airport - 4072 BR=Business Connect Detail Viewed 0
800 BV=Business Connect Listing Viewed
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muuVllllllllllllllllllll °i CD=Coupon Details Displayed
700 CV=Coupon is Viewed 0
D =Business Listing Displayed U)
600 DV=Daily Vacancy Referral 0
E =Email Sent From Website CL
FA 500 F =FrontDesk Referral 0
M LD=Individual Listing Displayed
400 M =Map Displayed
y 300 ML=Members Only Login 0
SC=Sponsor Image Clicked
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200 1 SD=Sponsor Image Displayed CL
SIM=Sponsor Message Displayed
100 W =Website Clicked On
0 SNFB=Facebook Social Network Redirect
,,,,,,,,,,,,
SNTW=Twitter Social Network Redirect
SNLI=Linkedln Social Network Redirect
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Q`C` Gj SNPN-Pinterest Social Network Redirect
SNIG=Instagram Social Network Redirect
SNYT=YouTube Social Network Redirect C
SNFL=FlickR Social Network Redirect
SNGP=Google Plus Social Network Redirect
SNFS=Foursquare Social Network Redirect (a
SNAIL=Angie's List Social Network Redirect a
0
SNHO=Houzz Social Network Redirect
SNOT=OpenTable Social Network Redirect
SNTA=TripAdvisor Social Network Redirect
SNYP=Yelp Social Network Redirect
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Referral Type Referrals Last Referral
Displayed-This is the number of times the business listing was displayed 236 Apr. 11, 2023 1:23PM
Listing Detail Displayed-This is the number of times your individual business 46 Apr. 5, 2023 10:23AM 0
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listing details were displayed
Mapped-This is the number of times a map of your location was displayed 14 Apr. 6, 2023 12:49AM
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Phone-This is the number of times you have been referred by phone 144 Mar. 31, 2023 2:17PM
Sponsor Image Displayed- No description available 760 Apr. 9, 2023 1:20AM
SNFB-This is the number of times your Facebook Social Network link was 18 Mar. 23, 2023 10:49PM
clicked U
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Website-This is the number of times the website was clicked on 1 Aug. 27,2022 9:38AM �s
As of 4/11/2023 Total 1,219
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Packet Pg. 1608