Item E03
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: JULY 19.2006
Division:
TDC
Bulk Item: Yes -L No
Department:
Staff Contact Person: Maxine Pacini
AGENDA ITEM WORDING:
Approval of an Agreement with the Lower Keys Chamber of Commerce to provide Visitor Information
Services ('VIS") to answer potential visitor inquiries and to promote tourism.
ITEM BACKGROUND:
TDC approved same at their meeting of May 23,2006
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
New Contract
STAFF RECOMMENDATIONS:
Approval
TOTAL COST: $76.000 per year
BUDGETED: Yes X No
COST TO COUNTY: $76,000 per year
SOURCE OF FUNDS:
TDC
REVENUE PRODUCING: Yes ~ No
AMOUNTPERMONTH_ Year
APPROVED BY: County Any -L OMB/Purchasing -K-
Risk Management ~
DIVISION DIRECTOR APPROVAL:
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(Lynda Stuart)
DOCUMENTATION:
Included X
Not Required~~
DISPOSITION:
AGENDA ITEM #
Revised 2/05
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract \vith: Lower Keys Contract #_
Chamber of Commerce Effective Date: 10/ I!06
Expiration Date:
Contract Purpose/Description:
Approval of an Agreement with the Lower Kevs Chamber of Commerce to provide
Visitor Information Services ("VIS") to answer potential visitor inquiries and to
promote tourism.
Contract Manager: Maxine Pacini 3523 TDC # 3
(Name) (Ext. ) (Department/Stop #)
for BOCC meeting on 7/19/06 Agenda Deadline 7/5/06
CONTRACT COSTS
Total Dollar Value of Contract: $ 76,000
Budgeted? Yesl8J No 0 Account Codes:
Grant: $
County Match: $
Current Year Portion: $
118-78010-530430- T78V -24IX-530430
- - -
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ADDITIONAL COSTS
Estimated Ongoing Costs: $~yr For:
(Not included in dollar value above) (eg. maintenance, utilities,janitorial, salaries, etc.)
- -
---
CONTRACT REVIEW
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OMB Form Revised2!27!OI MCP #2
AGREEMENT FOR
VISITOR INFORMATION SERVICES
THIS AGREEMENT ("Agreement") is entered into this day of
, 2006, by and between Monroe County, Florida, a political subdivision of the
state of Florida ("County"), and the Lower Keys Chamber of Commerce, a Florida non-profit
corporation ("Provider").
WITNESSETH:
WHEREAS, Provider is uniquely qualified to provide Visitor Information Services
("VIS") to answer potential visitor inquiries and to promote tourism; and
WHEREAS, Provider has been furnishing Visitor Information Services to County for
thirteen years; and
WHEREAS, County and Provider currently have a contractual arrangement for
services through September 30,2006; and
WHEREAS, the Tourist Development Council ("TOC"), an advisory board to County's
Board of County Commissioners ("BOCC") has recommended to County that a new contract
for Visitor Information Services be entered into with Provider; and
WHEREAS, County desires to enter into this Agreement for Visitor Information
Services with Provider;
NOW THEREFORE, in consideration of the mutual covenants contained herein, the
parties agree as follows:
1. TERM: The term of this Agreement is for a period of three years beginning
October 1, 2006 and expiring on September 30, 2009. The Agreement may be extended for
a period of two years by agreement of the parties.
2. SCOPE OF SERVICES: The Provider shall, pursuant to this Agreement,
provide Visitor Information Services as described herein:
a, The Provider shall respond to all telephone inquires from generic and district toll free
number(s), and from its (305) line(s) with information about the Florida Keys and any
specified district destination.
b, The Provider shall retrieve and record all information from callers or e-mail inquiries
resulting in mail fulfillment required by the VIS software program, which includes the
name, address and zip code of the caller. The Provider shall request all callers and e-
mail inquirers complete the TOC Visitor Inquiry Survey. Provider shall verbally survey
consenting callers on a list of questions provided by the TOC and shall record the
visitor responses in the VIS software, according to Exhibit A attached hereto. The TOC
LO\ver Keys Chamber of Commerce 2006
may request that Provider refer e-mail inquiries to a web survey in its return
correspondence via web link provided by the TOC.
c. Provider shall respond to all e-mail (Internet) inquiries for fulfillment requests and
interact with potential visitors requests for destination information.
d. Provider shall give the TOC official website address www.fla-keys.com as the first
response for destination web site information and shall introduce the official TOe
website to all caller and e-mail inquiries as a source for further information on the
destination. This provision shall not preclude provider from introducing its own web
site as a secondary source of information.
e. Provider shall respond to all telephone and Internet inquiries for the benefit of Monroe
County as a whole and not for the benefit of Provider or its members. Provider shall
not discriminate between chamber and non-chamber members in its responses where
generic/district materials are provided by the TOC to Provider.
f. Provider may make referrals to lodging accommodations; however, it shall do so only
pursuant to a system that provides fair and equitable distribution of referrals to a/l
entities in Provider's district which collect and remit to the County the tourist
development tax, with no preferential treatment for any entity having a business
relationship with the referral service of Provider. Further, such referral service system
shall require the referral service Provider, for itself and any sub-contractor, whether
the Chamber of Commerce or a contractor thereof, to have and maintain the following:
(i) a binding agreement to hold harmless and indemnify the County from any
claims of liability, loses and causes of action which may arise out of or as a
result of the referrals;
(ii) general liability insurance with a minimum of $1 million coverage which
includes Monroe County as a named insured; and
(Iii) a written policy outlining the system the Provider utilizes to ensure fair and
equitable distribution of referrals. The policy shall be provided to County
upon request.
g. All visitor-related collateral requests shall be entered into the TOC VIS system on a
daily basis by Provider to be downloaded by the TOC. Provider may produce
collateral material for its district and provide mail fulfillment of said material internally
or by subcontract. This provision shall not preclude the Provider from downloading
visitor data entered by Provider into the TOC VIS system to create or maintain visitor
mailing lists.
h. Provider is prohibited from distributing visitor name and address information recorded
from visitor collateral requests to third parties without the express verbal or written
consent of the visitors. Provider shall provide to the TOe administrative office a
distribution list of those parties receiving visitor names and addresses with the monthly
reimbursement request Provider shaH at all times comply with the
Telecommunications Act, relevant Postal Regulations or other regulations regarding
Lower Keys Chamber of Commerce 2006
J
third party mail distribution. The TDC VIS software program will provide a recording
mechanism which Provider may use to designate visitors who have affirmatively
indicated a desire to receive collateral material from a third party. The Provider shall
have and maintain a binding agreement to hold harmless and indemnify the County
from any claims of liability, identity theft, bodily harm, loss of life, losses and causes of
action which may arise out of or as a result of the distribution of visitor information by
the Provider to a third party. This provision shall not preclude the distribution of district
collateral material by a firm subcontracted by the Provider as outlined in paragraph
2.h. of this contract
L The provider shall provide live telephone and Internet service, the minimum of which
shall be as follows: 9:00 a,m. to 5:00 p.m. Monday to Friday; 9:00 a.m. to 3:00 p.m.
Saturday; closed Sunday. The Provider may be closed on New Year's Day, Easter
Sunday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas
Eve and Christmas Day. Sub-contracted live operator(s), voicemail, answering
machine or similar procedures will be provided to capture required information during
off hour operation.
l The Provider shall provide Visitor Information Services to visitors walking into the
facility during the regular working hours of 9:00 a.m. to 5:00 p.m. Monday to Friday;
9:00 a.m. to 3:00 p.m. Saturday; closed Sunday. The Provider may be closed on New
Year's Day, Easter Sunday, Memorial Day, Independence Day, Labor Day,
Thanksgiving Day, Christmas Eve and Christmas Day.
k. Provider may cease fulfillment of service minimum as outlined in items i and j in this
contract following an official ordered evacuation of Monroe County residents in its
district without penalty or loss of compensation by the County. Further, in the event of
a tropical storm warning or hurricane warning to Monroe County, Provider may at its
discretion adjust its hours of operation to ensure the safety of its staff and facility
without penalty or loss of compensation by the County. In the event of closure due to
weather events as outlined above, Provider shall not be required to resume
contractual service minimum until such a time as:
i. tropical storm and/or hurricane warnings for its district have been lifted
ii. resident evacuation orders for its district have been lifted
iii. Provider has determined its facility has adequate resources (such as power)
and is by its determination sufficiently safe to resume its operations,
Subcontracted live operator(s), voicemail, answering machine or similar procedures
shall be furnished by Provider to capture required information in the event of
unforeseen and unscheduled closing of its operations. This procedure shall be able to
function independent of primary power to operation location for a minimum of 60
hours.
Providers who are able to remain operational when weather events force closure of
other providers shall upon request service calls re-routed by TOG.
Lo\'ver Keys Chamber of Commerce 2006
3
I. The Provider shall provide fast Internet access to the TOC web site and TDC VIS
software web application for all staff members fulfilling Visitor Information Service
program requirements as outlined in this contract. The Provider shall be responsible
for the provision and proper maintenance of computer equipment and Internet
connections utilized by the staff members to access the Internet in fulfillment of Visitor
Information Services requirements. The TDC shall be responsible for the prOvision
and proper maintenance of the VIS software.
m. The Visitor Information Service program is subject to review and periodic change by
the Monroe County Tourist Development Council. Any significant change resulting in
substantial costs and/or time in the scope of services requires the written and signed
consent of both parties as an amendment to this Agreement
n. The toll-free numbered telephone lines for which the tourist development tax pays
shall be used only for tourism-related business purposes.
o. County shall provide the toll-free number phone lines and routing services to handle
the required by this Agreement.
p. County shall provide e-mail access from the TDC website directly to the Chambers of
Commerce.
q. Provider shall distribute to all Chambers of Commerce in Monroe County and to the
TOC, at a mutually agreed upon time and frequency, a list of the most frequently
asked questions by visitors about its district and the recommended tourism operator
responses. The TOC may also furnish to the Provider a list of visitors' frequent
generic destination questions and the recommended tourism operator responses.
(See EXHIBIT B for an example list) Provider is required to review any such
documents that are received from other Providers or from the TOC. Provider shall
disseminate the information to staff for training purposes.
3. COMPENSATION: Compensation shall be paid, subject to availability of
Tourist Development Tax Funds and approval as follows:
a. The County shall pay to the Provider for services rendered the amount of $76,000.00
(Seventy Six Thousand Dollars) per year. Amount shall be paid in eleven (11) monthly
payments of $6,333 (Six Thousand, Three Hundred and Thirty Three Dollars) and one
(1) payment of $6,337 (Six Thousand, Three Hundred and Thirty Seven Dollars) per
year pursuant to the Florida Local Government Prompt Payment Act upon receipt of a
proper invoice. The payment shall Occur after TDC's administrative office verifies and
certifies that the requirements and data as set forth within the agreement entered into
by and between Provider and the County have been fully performed. Payment under
this agreement is contingent upon annual appropriation by the County.
b. If the option to extend the contract for an additional two years is exercised by the
parties, the annual contract amount may be adjusted in accordance with the
Lower Keys Chamber of Commerce 2006
4
percentage change in the Consumer Price Index (CPI) for Wage Earners and Clerical
Workers in the Miami, Florida area, from January through December 31 of the
previous year.
c. Periodic monitoring efforts shaH be conducted by the TDC for the purposes of system
review and compliance of agreement requirements. Monroe County's performance
and obligation to pay under this contract, is contingent upon an annual appropriation
by the BOCC.
4. INDEMNIFICATION: Except as allowed by law, and subject to the provisions of
Florida Statute Section 768.28, County shall indemnify and hold Provider harmless from any
suits, claims, damages, costs, or expenses arising in connection with furnishing false,
defamatory, or othervvise objectionable advertising material, including material which invades
the privacy of individuals, which advertising material has been suggested, ordered or
approved by TDC.
Provider covenants and agrees to indemnify and hold harmless Monroe County Board of
County Commissioners from any and all claims for bodily injury (including death), personal
injury, and property damage (including property owned by Monroe County) and any other
losses, damages, and expenses (including attorney's fees) which arise out of, in connection
with, or by reason of services provided or not provided by Provider or any of its
Subcontractor(s) in any tier, occasioned by the negligence, errors, or other wrongful act of
omission of the Provider or its Subcontractors in any tier, their employees, or agents,
In the event that the service is delayed or suspended as a result of the Provider's failure to
purchase or maintain the required insurance, the Provider shall indemnify the County from
any and all increased expenses or lost revenue resulting from such delay. The first ten
dollars ($10.00) of remuneration paid to the Provider is for the indemnification provided for
above. The extent of liability is in no way limited to, reduced, or lessened by the insurance
requirements contained elsewhere within this agreement The provisions of this section shall
survive the expiration or earlier termination of this agreement.
5. APPROVAL AND CHANGES: The TDC shall have the sole and exclusive right
to approve or reject changes to the software program, format of questions required to be
asked of callers, and other program requirements of the Visitor Information System, in which
case the TDC's directions shall be Immediately implemented. Periodic monitoring efforts
shall be conducted by the TDC for the purposes of system review with feedback to Provider
to encourage improvement in the quality of service in conjunction with modifications to
established standards and training tools made available by TDC to the Provider.
6. RECORDS - ACCESS AND AUDITS: Separate and apart from the Provider's
normal business records, the Provider shall maintain books, records and documents
concerning the contracted services. These records shall be maintained in compliance with
generally accepted accounting principles and such records must remain available for at least
five (5) years after completion of this Contract The Provider shall provide TOC/County
access to any of the books, records or documents concerning the contracted services during
regular business hours, upon reasonable notice. In the event such inspection by
Lower Keys Chamber of Commerce 2006
5
TDG/County reveals a substantial failure on the part of the Provider to carry out the
contracted services, the TDC/County shall make a written demand upon the Provider to
repay a reasonable amount of the funds received by the Provider for the unfulfilled
contracted services. The TDC/County and Provider agree to attempt to resolve such
exceptions/repayments in good faith. In addition, these records are subject to disclosure
pursuant to Chapter 119 of the Florida Statutes. Provider shall cooperate with County in
furnishing these records if requested.
7. TERMINATION: Either party shall have the right to cancel this Agreement at its
sole discretion with or without cause upon one hundred and twenty (120) days prior written
notice to the other party. Upon any termination including the natural termination of this
Agreement, Provider shall deliver to the County all papers, software, equipment and other
material related to the work performed under this contract.
8. DISCLOSURE OF INTERESTS: The Provider agrees that it has provided to
the County prior to the execution of this Agreement written disclosure of any existing
financial interest in the business of its suppliers or Provider's subcontractor's utilized in
fulfillment of this Agreement, and shall disclose said interests as they may arise from time to
time. The Provider shall be required to list any or all potential conflicts or interest, as defined
by Florida Statutes Chapter 112 and Monroe County Code and shall disclose to the County
and ToC all actual or proposed conflicts of interest, financial or otherwise, direct or indirect,
involving any client's interest which may conflict with the interest of the County and ToC.
9. LAWS AND REGULATIONS: Provider shall comply fully with all Local, State
and Federal laws and regulations, including state and local licensing laws and ordinances,
10, TAXES: The County and TOC are exempt from Federal Excise and State of
Florida Sales Tax. The County is not responsible for any taxes incurred by Provider.
11. FINANCE CHARGES: The County and TDC will not be responsible for any
finance charges.
12. FORCE MAJEURE: Provider shall not be liable for delay in performance or
failure to perform, in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor
dispute, strike, labor shortage, war or act of war, whether an actual declaration thereof is
made or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic,
quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act
of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or
materials or supplies, or technical failure where Provider has exercised reasonable care in
the prevention thereof, and any such delay or failure shall not constitute a breach of this
Agreement.
13. ASSIGNMENT: The Provider shall not assign, transfer, convey, sublet or
otherwise dispose of this contract, or of any or all of its rights, title or interest therein or
information generated or collected in the performance of this agreement (other than
Lower Keys Chamber of Commerce 2006
6
responses to public information requests from any person or entity whether in or out of
state), without prior written consent of the County and TDC.
14. COMPLIANCE WITH LAWS-NONDISCRIMINATION: The Provider shall
comply with all international, federal, state and local laws and ordinances applicable to the
work or payment for work thereof, and shall not discriminate on the grounds of race, color,
religion, sex, age, or national origin in the performance of work under this Agreement. This
Agreement shall be subject to all international, federal, state, and local laws and ordinances
concerning discrimination.
15. INSURANCE: The Provider shall maintain the following required insurance
throughout the entire term of this contract and any extensions. Failure to comply with this
provision may result in the immediate suspension of all work until the required insurance has
been reinstated or replaced. Delays in the completion of work resulting from the failure of the
Provider to maintain the required insurance shall not extend any deadlines specified in this
contract and any penalties and failure to perform assessments shall be imposed as if the
work had not been suspended, except for Provider's failure to maintain the required
insurance.
The Provider shall provide, to the County, as satisfactory evidence of the required insurance,
either:
*
Certificate of Insurance
or
* A Certified copy of the actual insurance policy
The County, at its sole option, has the right to request a certified copy of any or all insurance
policies required by this contract
All Insurance policies must specify that they are not subject to cancellation, non-
renewal, material change, or reduction in coverage unless a minimum of thirty (30) days prior
notification is given to the County by the insurer. The acceptance and/or approval of the
Provider's insurance shall not be construed as relieving the Provider from any liability or
obligation assumed under this contract or imposed by law.
The Monroe County Board of County Commissioners, its employees and officials will
be included as "Additional Insured" on all policies, except for Workers' Compensation. Any
deviations from these General Insurance Requirements must be requested in writing from the
County. Such requests shall be prepared from the County's form entitled "Request for
Waiver of Insurance Requirements" and approved by Monroe County Risk Management.
A Prior to the commencement of work governed by this contract the Provider shall
obtain Workers' Compensation Insurance with limits sufficient to respond to Florida Statute
440.
In addition, the Provider shall obtain Employers' Liability Insurance with limits of
not less than:
$100,000 Bodily Injury by Accident
$500,000 Bodily Injury by Disease, policy limits
$100,000 Bodily Injury by Disease, each employee
Coverage shall be maintained throughout the entire term of the contract.
Lower Keys Chamber of Commerce 2006
7
Coverage shall be provided by a company or companies authorized to transact
business in the state of Florida and the company or companies must maintain a minimum
rating of A-V1, as assigned by the A.M. Best Company.
B. Prior to the commencement of work governed by this contract, the Provider
shall obtain General Liability Insurance. Coverage shall be maintained throughout the life of
the contract and include, as a minimum:
· Premises Operations and Contents
· Products and Completed Operations
· Blanket Contractual Liability
· Personal Injury Liability
· Expanded Definition of Property Damage
The minimum limits acceptable shall be:
$1,000,000 Combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
$ 500,000 per person
$1,000,000 per Occurrence
$ 100,000 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims Made policy, its
provisions should include coverage for claims filed on or after the effective date of this
contract. In addition, the period for which claims may be reported should extend for a
minimum of twelve (12) months following the acceptance of work by the County.
The Monroe County Board of County Commissioners shall be named as Additional
Insured on all policies issued to satisfy the above requirements.
16. GOVERNING LAWNENUE: This Agreement shall be governed by and
construed in accordance with the laws of the State of Florida applicable to contracts made
and to be performed entirely in the State.
In the event that any cause of action or administrative proceeding is instituted for the
enforcement or interpretation of the agreement, the County and Provider agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe
County, Florida. This Agreement shall not be subject to arbitration.
The County and Provider agree that, in the event of conflicting interpretation of the terms or a
term of this Agreement by or between any of them the issue shall be submitted to mediation
prior to the institution of any other administrative or legal proceedings.
17. ENTIRE AGREEMENT: This writing embodies the entire Agreement and
understanding between the parties hereto, and there are not other agreements and
understandings, oral or written, with reference to the subject matter hereof that are not
merged herein and superseded, In order to be effective, any amendment to this Agreement
shall be in writing, approved by the Board of County Commissioners of Monroe County, and
executed by both parties.
Lower Keys Chamber of Commerce 2006
8
18. PROPERTY RIGHTS: The County shall own all equipment and materials
supplied for the Visitor Information Services program including computer hardware and
software. For the purposes of the public records act, all data entered into the Monroe County
Tourist Development Council's computer network system shall be County materiaL
19, SEVERABILITY: If any provisions of this Agreement shall be held by a Court
of competent jurisdiction to be invalid or unenforceable, the remainder of this agreement, or
the application of such provision other than those as to which it is invalid or unenforceable,
shall not be affected thereby; and each provision of this Agreement shall be valid and
enforceable to the fullest extent permitted by law.
20. NOTICE: Any notice required or permitted under this Agreement shall be in
writing and hand delivered or mailed, postage prepaid, to the other party by certified mail,
returned receipt requested, to the following:
FOR COUNTY
Executive Director, TDC
1201 White Street, Suite 102
Key West, FL 33040
AND
Monroe County Attorney
PO Box 1026
Key West, FL 33041
FOR PROVIDER
President
Lower Keys Chamber of Commerce
31020 Overseas Highway
PO Box 430511
Big Pine Key, FL 33043
21. AUTHORITY: Each of the signatories for the Provider below certifies and
warrants that
a) The Provider's name in the Agreement is the full name as designated in its
corporate charter.
b) They are empowered to act and contract for the Provider.
c) This Agreement has been approved by the Provider's Board of Directors.
22. ETHICS CLAUSE: Provider warrants that it has not employed, retained or
otherwise had act on its behalf any former County officer or employee in violation of Section
2 of Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of
Ordinance No. 10-1990. For breach or violation of the provision the County may, at its
discretion terminate this contract without liability and may also, at its discretion, deduct from
the contract or purchase price, or otherwise recover, the full amount of any fee, commission,
percentage, gift, or consideration paid to the former or present County officer or employee.
23. PUBLIC ENTITY CRIME STATEMENT: A person or affiliate who has been
placed on the convicted vendor list for/owing a conviction for public entity crime may not
submit a bid on a contract to provide any goods or services to a public entity, may not submit
a bid on a contract with a public entity for the construction or repair of a public building or
Lmver Keys Chamber of Commerce 2006
9
public work, may not submit bids on leases of real property to public entity, may not be
awarded or perform work as a contractor, supplier, subcontractor, or consultant under a
contract with any public entity, and may not transact business with any public entity in excess
of the threshold amount provided in section 287,017, for CATEGORY TWO for a period of 36
months from the date of being placed on the convicted vendor list. By execution of this
document, Provider states that it is not disqualified by the statement above.
IN WITNESS WHEREOF, the parties hereto have executed this agreement the day
and year first above written
(SEAL)
Attest: Danny L Kolhage, Clerk
Board of County Commissioners
of Monroe County
Deputy Clerk
Mayor/Chairman
(CORPORATE SEAL)
Lower Keys Chamber of Commerce
Attest:
By.
Secretary
Print Name
Print Name
OR
(1 ) Witness
Print Name
(2) Witness
Print Name
10
MONROE COUNTY ATTORNEY
APPROVED AS TO FORM:
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ASSISTANT COUNTY ATTORNEY
Lmvcr Keys Chamber of Commerce 2006
Mail Fulfillment Required Data
Exhibit A
*(Example)
o Name
o Business Name (If Travel Agent or Business Address)
o Street Address
o Zip Code
o City
o State or Province
o County (if non U.S.)
Visitor Information Survey
o What kinds of activities are you interested in?
a. Fishing Offshore b. Fishing Back Country
c. Diving d. Snorkeling
e. Marinas f. Sailing
g. Boat Rentals h. Attractions
L Dining/Entertainment j. Weddings/Honeymoons
k. Real Estate/Relocation L Coupon Book
m. Guided/Nature Tours n. Water Sports
o. Special Events p. Fishing Tournament
o What kinds of accommodations are you interested in?
a. Hotels/Motels b. B&Bs/Guesthouses
c. Vacation Rentals d. Campground/R.V. Parks
o Are you a travel agent or consumer?
o What month are you planning to travel to the Florida Keys?
o How are will you be traveling?
a. Commercial Airline
c. Automobile
e. RV
g. Cruise ship
i. Undecided
b. Private Plane
d. Tour bus
h. Private Boat
h. Fly/Drive
~ How long will you stay?
How many people will be in your travel party? Children under 1 7?
c What number did you dial to reach us today?
r. Do you recall seeing any advertising for the Florida Keys and Key West in the past 3
months? Generic type and specific source.
Would you like a brochure?
*Example - questions may be modified without amendment to Agreement
Lower Keys Chamber of Commerce 2()06
II
Exhibit B
*(Example)
Generic Destination
Frequently Asked Visitor Questions & Appropriate Responses
0.1. How long does it take to see the entire Florida Keys?
A.1. About one to two weeks
0.2. How can I get to the Florida Keys?
A.2. The Florida Keys are directly accessible by plane, via our two airports Marathon and
Key West, car, bus, ferry and Cruise Ship. You can also travel to nearby destinations
in Florida via train, plane, bus, etc. and continue on to the Keys through a rented car,
shuttle service, ferry or bus.
0.3. Is there a web site where I can find more information on the Florida Keys?
A.3. Yes, wwvv.fla-keys.com.
0.4. How long does it take to get to the Keys? All times and distance are to Upper Keys.
Add one hour to times for Middle Keys and two hours to times for Lower Keys,
A.4. City, State
Miami, FL
Ft. Myers, FL
Tampa, FL
Orlando, FL
Gainesville, FL
Tallahassee,FL
Jacksonville, FL
Savannah, GA
Macon, GA
Charleston, SC
Atlanta, GA
Pensacola, FL
Montgomery, AL
Birmingham, AL
Charlotte, NC
New Orleans, LA
Louisville, KY
Miles
50
200
300
280
380
530
490
530
630
630
700
720
740
860
884
910
1,140
Kilometers
80
320
480
450
610
850
780
850
1,010
1,010
1,120
1,150
1,200
1,370
1 ,400
1,500
1,824
Driving Time
1 hour
4 hours
6 hours
6 hours
8 hours
10 hours
10 hours
11 hours
13 hours
13 hours
14 hours
14 hours
15 hours
17 hours
18 hours
18 hours
23 hours
0.5. Do you know of any special dears or bargains?
A.5. If you know of any special deals or bargains from accommodations please provide to
the caller, else state: Special deals or bargains can generally be found in our off-
season, Accommodations prices generally begin reducing during the early summer
months and are lowest generalty during the fall. However, special events or holidays
can affect prices.
Lower Keys Chamber of Commerce 2006
12
0.6. I've heard there is a hurricane/tropical storm headed for the Florida Keys, how can I
get more information?
A.6. You can visit the official Florida Keys and Key West website, wvvwJla-keys.com, for
information such as any storm warnings affecting the Florida Keys, answers to
frequently asked questions about hurricanes and other tips for visitor safety. You can
also tune into the Weather Channel for the Tropical update at 50 minutes past the
hour.
0.7. Do you have any Gay friendly accommodations?
A.7. All of the Florida Keys are Gay friendly. The Destination Guide can provide you with a
list of accommodations designated as Gay Friendly in your district. Also, offer to send
caller a copy of the Destination Guide.
0.8. What types of accommodations do you have?
0.8. Provide caller with categories of accommodation types available in your area, such as
Hotels, Motels, Bed and Breakfasts, Guest Houses, RV parks, Campgrounds. Also
use descriptive terms of accommodations in your area where appropriate. For
example, large chain hotels to Mom & Pop type hotels, quaint B&Bs and guest
houses, waterfront RV parks & campgrounds, etc.
0.9. What types of restaurants do you have?
0.9. Highlight unique dining experiences of the Florida Keys and Key West, such as local
seafood or conch-fusion cuisine, while also providing caller with some general
restaurant types available in your area. Examples of restaurant types include: Fine
dining, family style, pubs, diners, fast food, ethnic, seafood, vegetarian, cafeteria style,
cafes, chain, fast food, etc. Also use descriptive terms for restaurants in your area
were appropriate. For example, "We have many wonder dining choices including
restaurants specializing in our famous local cuisine which infuses Cuban, Bohemian
and American specialties, fresh local seafood, fine-dining, family-style and casual
restaurants. "
In addition, Operators should be able to provide information appropriate to their
area for the following questions:
0.10. Is there any nightlife available?
0.11. What type of family activities are there?
0.12. Where can I (snorkel, dive, fish, swim, sail, visit the reef)?
0.13, Do you have any special events going on?
Q.14. Are there any pet friendly accommodations?
*Exampfe - questions may be modified without amendment to Agreement
Lower Keys Chamber of Commerce 2006
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