Item D8BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: SEPTEMBER 20, 2006 Division: TDC
Bulk Item: Yes X No _ Department:
Staff Contact Person: Maxine Pacini
AGENDA ITEM WORDING:
Approval of revisions to the Monroe County Tourist Development Council Operations Manual
ITEM BACKGROUND:
The TDC approved same at their meeting of August 22, 2006
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATIONS:
Approval
TOTAL COST:5 BUDGETED: Yes X No
COST TO COUNTY:5 SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes X No AMOUNT PER MONTH Year
APPROVED BY: County Atty X OMB/Purchasing n/a Risk Management n/a
DOCUMENTATION: Included X Not Required
DISPOSITION: AGENDA ITEM #
Revised 8/06
[10 10 KEY WLI
MONROE (OUNf Y TOURIST DEYELOPMN (QUN(I L
C//Oofe X YOU aw65,
1201 White Street Suite 102, Key West Florida 33041 U.S.A.
(305) 296-1552 (305) 296-0788 (fax)
http✓lwww.fla-keys.com sales@fla-keys.com
MEMORANDUM
DATE: August 11, 2006
TO: Monroe County Tourist Development Council
ZRROM: Harold Wheeler, Marketing Director
E: Acceptable Event Marketing Expenses
Our event funding process has involved and over the years staff has addressed
numerous 'translations and interpretations' of permissible expenditures. The attached
document brings forward those issues pertaining to all categories of event funding and
clearly defines the acceptable event marketing expenses to maximize our marketing
efforts. The revision also places previously approved policies and procedures that were
located in other portions of the Operations Manual together providing a cohesive section
addressing event related issues.
Consideration and action re: revision of Acceptable Event Marketing Expenses.
Policies & Procedures
Acceptable Event Marketing Expenses
(Destination/TurnKey/Cultural/Fishing Events)
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND
EVENT COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory
Committees (Umbrella/District Advisory Committees (DAC) and Event Coordinators to keep
apprised of all Monroe County Tourist Development Council's policies and procedures
pertaining to event funding. 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding
recommendations, a contract will be entered into by the applicant and BOCC. The BOCC has
final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as
determined within the RFP, will not be accepted. roc 7/21193 This policy mirrors that of the Board
of County Commissioners. Bocc sisiss
EVENT FUNDING: The TDC has established several categories of events that may receive
funding. There are four categories of events that may receive funding from the TDC;
Destination Events; Turnkey Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines found in Section II, page
15 for the Monroe County Tourist Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will
receive a reimbursement/direct payment packet that includes an executed copy of the funding
agreement. The packet provides guidelines required for reimbursement/direct payment of
Acceptable Event Marketing Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event
Fund other than the Umbrellas (Cultural, Fishing & Diving). 7i26i95
DESTINATION EVENTS: Destination events as defined under Section IV, page 5 will be paid
as per the scope of services within the contract and those acceptable items/expenses listed
below. Destination events may utilize up to 10% of their approved line item budgets for in -
county hard media and public relations. A general non -allocated line item is not to exceed
15% of the total budget and can only be utilized for acceptable TDC items as listed in this
section. There cannot be more than a 10% deviation on the approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; webs ite/internet
advertising only
Promotional Signs: posters and banners
Monroe County Tourist Development Council Operations Manual Section ll, Page 12
'TDB"
Policies & Procedures
>> Continued
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement in
Section II, Page 15.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct
mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
TURNKEY EVENTS: TurnKey events as defined under Section IV, page 6 will be paid based
upon the scope of services within the contract.
CULTURAUFISHING UMBRELLA EVENT FUNDING: Any event of a fishing or
artistic/special/dramatic nature shall apply for funding under the appropriate umbrella
organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the
event coordinator is to be used within the approved acceptable list of TDC expenses listed
below without any restriction as to out -of -county advertising. Each Umbrella shall appropriate
a minimum of 30% of the funds of the Umbrella for out -of -county advertising and public
relations. 70% or the remainder that has not been allocated to the advertising/public relations
agencies of record within the Umbrellas, shall be allocated by the Umbrella to the applicants
for event funding. The budget, which is included with the application, will be individually
reviewed by the Umbrella, the applicant and the advertising/public relations agencies of
record. There cannot be more than a 10% deviation on the approved line item budget. No
amendments to budgets will be permitted after this approval process. 9/14/94 General non
allocated line item is not to exceed 15% of the total budget and can only be utilized for
acceptable TDC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a
district, the remaining funds shall be allocated and utilized to advertise that specific district as
recommended by the Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional
funding under another TDC event category. o8n4isi
CULTURAL EVENTS: Definitions and procedures for cultural events can be found in the
Monroe County TDC Operations Manual in Section IV, page 70.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising onl
Promotional Signs: posters and banners
Monroe County Tourist Development Council Operations Manual Section Il, Page 13
'TBD'
Policies & Procedures
>> Continued
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement in
Section II, Page 15.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct
mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
FISHING EVENTS: Definitions and procedures for fishing events can be found in the Monroe
County TDC Operations Manual in Section IV, page 36.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising onl
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments
only) . Refer to Sales/Resale statement in Section II, Page 15.
Direct Mail Promotions: brochures and pamphlets including postage/shipping . This is a direct
mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
' TROPHIES: framed art worl
trophies, sculptures (fiberglass,
trophy. All such trophies must
(tournament name, date, and
Directors must present the ori(
event, and a notarized list of i
8/20/03.
, framed photography, engraved crystal and glass, plaques,
metal, glass & wood) and framed certificates shall constitute a
include the appropriate information as outlined in the policies
location). 9/14/94 For TROPHY reimbursement, Tournament
inal invoice of the trophies, a notarized list of winners of the
ie plates and/or glass etching from the engraving company.
ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on
web sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may
go to the event website. Logo is required on banners and E-blasts. No payment will be made
for development or operation (hosting) of website. BOCC 5/16/06
Monroe County Tourist Development Council Operations Manual Section ll, Page 14
`TBD`
Policies & Procedures
>> Continued
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting
work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned
by the BOCC/TDC and as such may not be sold. 09/14/94
Logo/Acknowledgement Usage Guidelines For Events
Destination/TurnKey/Cultural/Fishing Events
Color ads four (4) color processing printing o6/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. o6/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you
by the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
W110 R -ID A KEYS FYWEST
MONROE (OUNTYTOURIST DEVELOPMENT (OUN(IL
Come as you are'
Monroe County Tourist Development Council Operations Manual Section ll, Page 15
*TBD *
Events Procedures
>> Continued
EXHIBIT A
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
Line items listed below must be approved by the appropriate agency of record
FISCAL YEAR 2007
EVENT NAME:
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper,
magazines, radio, TV, webs ite/internet advertising only
PROMOTIONAL SIGNS: posters/banners
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping
PROGRAMS:
PUBLIC RELATIONS:
*GENERAL NON -ALLOCATED:
TOTAL: $
*GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE
BUDGET AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE
BUDGETED LINE ITEMS NOTED ABOVE.
Monroe County Tourist Development Council Operations Manual Section IV, Page 29
"TBD'
Events Procedures
>> Continued
ATTACHMENT D
SAMPLE
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
FISHING UMBRELLA EVENT BUDGET
BUDGET BREAKDOWN
Line items listed below must be approved by the appropriate agency of record
FISCAL YEAR 2007
EVENT NAME:
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper,
magazines, radio, TV, website/internet advertising only
PROMOTIONAL SIGNS: posters/banners
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping
PROGRAMS:
PUBLIC RELATIONS:
*TROPHIES:
**GENERAL NON -ALLOCATED:
TOTAL: $
* TOURNAMENTS CANNOT EXCEED MORE THAN 30% OF THE TOTAL
BUDGET IN TROPHY LINE ITEM EXCEPT WHEN TOURNAMENTS RECEIVED
SPECIAL APPROVAL FROM FKFT, INC. BOARD OF DIRECTORS. 3/5/97
**GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE
BUDGET AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10%*FROM THE
BUDGETED LINE ITEMS NOTED ABOVE.
SIGNATURE
DATE
Monroe County Tourist Development Council Operations Manual Section IV, Page 47
`TBD
Events Procedures
>> Continued
ATTACHMENT L
REIMBURSEMENT PROCESS
Please direct all your payment/reimbursement requests to the following address:
Monroe County Tourist Development Council
Monroe County Finance Department
P.O. Box 1398
Key West, FL. 33041
Phone: (305) 292-3536
Fax: (305) 295-3660
Within the Fishing Umbrella events funding process, the monies received by the event
coordinator is to be used within the approved acceptable list of TDC expenses as listed in
Attachment O without any restriction as to out -of -county advertising. The budget, which is
included with the application, will be individually reviewed by the Umbrella, the applicant and
the advertising/public relations agencies of record. There cannot be more than a 10%
deviation on the approved line item budget. No amendments to budgets will be permitted after
this approval process. 9/14/94 General non allocated line item is not to exceed 15% of the total
budget and can only be utilized for acceptable TDC items listed below.
Any Tournament receiving funding under the Umbrella organization will not be eligible for
further funding under another event category. 08/14/91
TDC FUNDED ITEMS: Items funded by the TDC are not to be sold, including T-shirts, etc.
9/14/94
SUBMISSION OF REIMBURSEMENT/INVOICE REQUEST shall be within 90 days of the
event. Tournaments that occur in July, August, & September have until September 30th of
that year to request reimbursement. After September 30th the funding will not be available
due to end of fiscal year.
It is the Tournament Director's responsibility to make sure all materials for reimbursement
package have attached the Reimbursement Application and a sample of all items purchased
and are in order for timely processing.
Monroe County Tourist Development Council Operations Manual Section IV, Page 64
"TBD"
Events Procedures
>> Continued
ATTACHMENT L CONTINUED
DIRECT PAYMENT TO VENDORS: Original invoices shall be submitted for direct payment to
vendors. Photocopies and faxes are not acceptable. If you contracted work that will be paid
directly by the TDC to your vendor, please advise the supplier to specify the name of the event
on the original invoice and complete a W-9 form (the federal form required for reporting
purposes by Monroe County Finance Department in order to pay vendors — included with this
information packet) for inclusion in the submission. All submissions for direct payment shall
come through the event's coordinator/manager, include supplier's completed W-9 form, and
be topped with a completed and notarized Request for Reimbursement/Direct Payment
coversheet.
REIMBURSEMENTS: Reimbursement is paid to contract entity only as described in your
contract. Reimbursement requests shall be accompanied by an original or a photocopy of the
invoice. A notarized Request for Reimbursement/Direct Payment coversheet showing the
charges involved, including check number, date and amount paid (or photocopies of the
cancelled check) must be submitted. In the case of a purchase by credit card, a copy of the
credit card statement plus proof of payment shall be submitted. If a personal credit card is
used, further proof of payment by contract entity to the third party is required. Cancelled
checks, when required, shall include a copy of the bank statement showing that the check has
cleared and a copy of the actual check from statement back-up. All other personal information
may be blacked out for privacy.
NEWSPAPER OR MAGAZINE ADS: (as approved by Tinsley Advertising) Submit complete
newspaper/magazine page where the ad was published and date as proof of placement,
together with the invoice from publication. An original invoice is required for a direct payment
to vendors; if the contract entity has paid the invoice and is seeking reimbursement, a
photocopy of the invoice and back up material is acceptable.
ADVERTISING THROUGH THE INTERNET: (as approved by Tinsley Advertising) A
photocopy of the banner from the website showing the logo and an original invoice for a direct
payment to vendor; if the banner invoice has been paid by the contract entity and is seeking
reimbursement, a photocopy of invoice is acceptable. A photocopy of the E-blast showing the
logo and an original invoice for a direct payment to vendor; if the E-blast invoice has been paid
by the contract entity and is seeking reimbursement, a photocopy of the invoice is acceptable.
A screen print showing the button and/or website link together with an original invoice for a
direct payment to vendor; if the button and/or website link invoice has been paid by the
contract entity and is seeking reimbursement, a photocopy of the invoice is acceptable.
BROCHURES, BANNERS, PAMPHLETS, POSTERS: (as approved by Tinsley Advertising)
An original of the brochure, banner, pamphlet, or poster shall be attached to the invoice as
backup. If the size of the piece precludes inclusion as backup, photos of the piece, clearly
showing all lettering and logos, will be accepted. An original invoice is required for a direct
payment to vendors; if the contract entity has paid the invoice and is seeking reimbursement ,
a photocopy of the invoice is acceptable.
Monroe County Tourist Development Council Operations Manual Section IV, Page 65
'TBD"
Events Procedures
>> Continued
PROGRAMS: (as approved by Tinsley Advertising): TDC will pay for an event program of
listed or schedule of activities and information on the event, an amount not to exceed 50%,
include production and printing. An original of the program shall be attached to the invoice as
backup. An original copy of the invoice is required for direct payment to vendors; if the contract
entity has paid the invoice and is seeking reimbursement, a copy of the invoice is acceptable.
PHOTO PROGRAM PROCESSING: (as approved by Stuart Newman Associates) The
receipt or invoice shall be attached to a contact sheet. An original invoice is required for a
direct payment to vendors; if the contract entity has paid the invoice and is seeking
reimbursement, a photocopy of the invoice is acceptable.
RADIO ADS: (as approved by Tinsley Advertising) An invoice and ad script shall be
attached to radio station form showing dates and times of airing, or notarized affidavit from
radio station substantiating the air date and times. An original invoice is required for a direct
payment to vendors; if the contract entity has paid the invoice and is seeking reimbursement,
a photocopy of the invoice is acceptable.
T-SHIRTS, HATS, JACKETS, KOOZIE CUPS: (as approved by Tinsley Advertising) A
photocopy of the front and/or back of the T-shirt showing the logo, event and date shall be
attached to the invoice when requesting payment or reimbursement. The original invoice is
required for a direct payment to vendors; if the contract entity has paid the invoice and is
seeking reimbursement, photocopy of the invoice is acceptable.
TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques,
trophies, sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a
trophy. All such trophies must include the appropriate information as outlined in the policies
(tournament name, date, and location). 9/14/94 For TROPHY reimbursement, Tournament
Directors must present the original invoice of the trophies, a notarized list of winners of the
event, and a notarized list of the plates and/or glass etching from the engraving company.
8/20/03.
ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on web
sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may go to
the event website. Logo is required on banners and E-blasts. No payment will be made for
development or operation (hosting) of website. socc 5i16i06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting
work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned
by the BOCC/TDC and as such may not be sold. 09/14/94
Monroe County Tourist Development Council Operations Manual Section IV, Page 66
'TBD'
Events Procedures
>> Continued
ATTACHMENT N
FISHING UMBRELLA LOGO USAGE:
Use on all ads, color or b/w.
On all printed material - including brochures, pamphlets, posters - Two logos (TDC & FKFT,
Inc.) must be used.
[All other approved sponsors (Yamaha) will be used in generic advertising & collateral]
T.V. - logos must appear at the conclusion of commercial.
Radio - no logo; mention sponsors in spot, i.e., "Brought to you by the Monroe County Tourist
Development Council."
Videos - use all logos (Fishing Umbrella generic advertising only).
Trophies - only use the tournament name, date & location.
Banners - TDC logo only (Florida Keys & Key West).
T-shirts, Hats, Jackets, Koozie Cups - Use TDC logo. 12-11-96
Embroidery — only use tournament logo & location (Key West, etc) TDC approved 8/13/03
THI [IORIDA KEYS KLY WLST
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Come as you are'
Florida Keys and Key West Logo: The Florida Keys and Key West logo shall appear as
follows:
Black/White Logo: On all material not using four (4) color processing printing, the Florida Keys
and Key West Logo Shall be featured in black and white (PMS Black). 06-12-91
UflWO R DA KEYS UyWUST
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Come as you are®
The Advertising Agency will provide the logo to be placed in all advertising.
If a charitable rate can be obtained, the decision to drop the logo shall be
made through the discretion of the agencies, the Marketing Director and the
event coordinator. 02/06/91
Monroe County Tourist Development Council Operations Manual Section IV, Page 68
*TBD'
Events Procedures
>> Continued
ATTACHMENT O
ACCEPTABLE EVENT MARKETING EXPENSES
Fishing Events: Definitions and procedures for fishing events can be found in the Monroe
County TDC Operations Manual in Section IV, page 36.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising onl
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments
only) . Refer to Sales/Resale statement in Section II, Page 15.
Direct Mail Promotions: brochures and pamphlets including postage/shipping . This is a direct
mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
' TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques,
trophies, sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a
trophy. All such trophies must include the appropriate information as outlined in the policies
(tournament name, date, and location). 9/14/94 For TROPHY reimbursement, Tournament
Directors must present the original invoice of the trophies, a notarized list of winners of the
event, and a notarized list of the plates and/or glass etching from the engraving company.
8/20/03.
ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on
web sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may
go to the event website. Logo is required on banners and E-blasts. No payment will be made
for development or operation (hosting) of website. socc 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting
work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned
by the BOCC/TDC and as such may not be sold. 09/14/94
Monroe County Tourist Development Council Operations Manual Section IV, Page 69
`TBD"
Events Procedures
>> Continued
V. FINANCIAL INFORMATION:
A. ALLOWABLE EXPENDITURES
Cultural Events: Definitions and procedures for cultural events can be found in the
Monroe County TDC Operations Manual in Section IV, page 70.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising only
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement in
Section II, Page 15.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct
mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on
web sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may
go to the event website. Logo is required on banners and E-blasts. No payment will be made
for development or operation (hosting) of website. BOcc 5i16i06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting
work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned
by the BOCC/TDC and as such may not be sold. 09/14/94
Monroe County Tourist Development Council Operations Manual Section IV, Page 79
'TBD'
Events Procedures
>> Continued
Logo/Acknowledgement Usage Guidelines For Events
Destination/TurnKey/Cultural/Fishing Events
Color ads four (4) color processing printing (06/12/91)
Black & white ads shall include the Florida Keys and Key West logo in PMS black. (06/12/91)
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you
by the Monroe County Tourist Development Council'
Trophies: Logos are not required on trophies.
TNT DO R -ID A KKIVWUT
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Come as you are'
Monroe County Tourist Development Council Operations Manual Section IV, Page 80
`TBD `
Events Procedures
>> Continued
C.
W4 ■
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA EVENT FUNDS
BUDGET BREAKDOWN
Line items listed below must be approved by the appropriate agency of record
FISCAL YEAR 2007
EVENT NAME:
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper,
magazines, radio, TV, website/internet advertising only
PROMOTIONAL SIGNS: posterstbanners
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping
PROGRAMS:
PUBLIC RELATIONS:
*GENERAL NON -ALLOCATED:
TOTAL:
*GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE
BUDGET AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE
BUDGETED LINE ITEMS NOTED ABOVE.
IF FUNDED, EXHIBITS A AND B WLL BECOME PART OF YOUR CONTRACT AND
TRANSMITTED TO THE OFFICE OF THE CLERK OF THE COURT.
Monroe County Tourist Development Council Operations Manual Section IV, Page 83
`TBD