Item G03
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: NOVEMBER 18, 2009
Division:
TDC
Bulk Item: Yes
No
Department:
Staff Contact Person/Phone #: Maxine Pacini
296-1552
AGENDA ITEM WORDING:
Approval of an Agreement with Upper Keys Artificial Reef Foundation, Inc. covering the Key Largo
Reef Fest in an amount not to exceed $40,000, DAC V, FY 2010 Event Funding
ITEM BACKGROUND:
TDC approved same at their meeting of September 22, 2009
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
ST AFF RECOMMENDATIONS:
Approval
TOTAL COST: $40,000
BUDGETED: Yes --X- No
COST TO COUNTY: $40,000
SOURCE OF FUNDS:
TDC
REVENUE PRODUCING: Yes -1L No
AMOUNTPERMONTH_ Year
APPROVED BY: County Arty
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Risk Management
DOCUMENT ATION:
Included
Not Required_
DISPOSITION:
AGENDA ITEM #
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Upper Keys Artificial Reef Contract # 682
Inc. Effective Date: 11/18/09
Expiration Date: 9/30/2010
Contract Purpose/Description:
Approval of an Agreement with Upper Keys Artificial Reef Foundation, Inc. covering
the Key Largo Reef Fest in an amount not to exceed $40,000, DAC V, FY 2010 Event
Funding
Contract Manager: Maxine Pacini 3523 TDC # 3
(Name) (Ext. ) (Department/Stop #)
for BOCC meeting on 11/18/09 Agenda Deadline 11/3/09
CONTRACT COSTS
Total Dollar Value of Contract: $ 40,000
Budgeted? Y es~ No D Account Codes:
Grant: $
County Match: $
CUl;rent Year Portion: i
/' v
121-71030-530340- T -S-01-685-X-530340
ADDITIONAL COSTS
Estimated Ongoing Costs: $~yr For:
(Not included in dollar value above) (eg. maintenance, utilities, janitorial, salaries, etc.)
CONTRACT REVIEW
Risk.i~anag~ment
rtv ~
O.M.B./P~hasing
Changes
Needed
YesDNoB
YesD No[;2(
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YesDN00
YesD Noc:r=
Date Out
Division Director
C. Hall
County Attorney
Comments:
OMB Form Revised 2/27/01 MCP #2
Destination Events Agreement
THIS AGREEMENT (Agreernent) is entered into this day of
2009 by and between MONROE COUNTY, a political subdivision of the state of Florida
(County) and Upper Keys Artificial Reef Foundation, Inc. a not for profit business
organized and operating under the laws of the state of Florida (Event Sponsor).
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as follows:
1. The County agrees to pay up to $40,000 (Forty Thousand Dollars) for Key
Largo Reef Fest between June 5-10, 2010 from tourist development tax funds
No more than 10% of the total advertising and promotional costs paid under
this agreement shall be attributable to in-county advertising and promotion.
2. Scope of Services: The event sponsor agrees to provide the County with an
event as specified below:
a). A six (6) night event where the participants may choose to participate in any
or all of the following activities: kick off and closing activities; minimurn of four (4) dives;
nightly hors d'oevres at area restaurants and/or attractions; underwater photo serninars;
photo corn petitions; underwater photo scavenger hunt; underwater treasure hunt; two (2)
environmental serninars
3. All advertising and public relations services or supervision of advertising and
public relations will be provided through the contracted agencies of the Tourist
Oeveloprnent Council (TOC) and COUNTY. The agencies of record shall receive payment
for work in progress upon subrnission of docurnented invoices associated with the event.
4. Payment: Any payments directly to the event sponsor or vendors associated
with said event shall be as follows:
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
Payment upon presentation of an invoice shall indicate the task cornpleted
for which payment is sought, with proper documentation attached.
Monroe County's performance and obligation to pay under this contract is
contingent upon an annual appropriation by the COUNTY. Only acceptable expenses
listed in the Monroe County Tourist Developrnent Council Operations Manual shall be paid.
5. Accountinq: Financial records of the Sponsor pertaining to this project shall
be kept according to generally recognized accounting principles and shall be available to
the COUNTY or to an authorized representative for audit.
6. Modification: Line item changes to the advertising and prornotion budget
may be made up to but not exceeding 10% of the larger line item arnount without requiring
COUNTY approval of the particular change.
7. Breach and Penalties: The parties agree to full performance of the
covenants contained in this agreernent, and the COUNTY reserves the right at its
discretion, provided such breach is material, to terminate this agreement for any
misfeasance, malfeasance, or nonperforrnance of the agreement terms or negligent
performance of the agreement terms by the event sponsor.
8. Terrnination: This Agreernent will be terrninated on September 30,2010. All
invoices must be submitted prior to September 30, 2010.
9. Non Occurrence of Event: If the event does not take place for any reason
under control of Event Sponsor except for those reasons in paragraph 19, then Event
Sponsor agrees to refund to the COUNTY any arnounts already paid to them under this
agreernent, and relieve the COUNTY from any further payments.
The event sponsor shall give written notice to the Monroe County Tourist
Development Council if it is found necessary to cancel an event. The notice shall contain
the following specifics: 1) reason for cancellation, 2) documentation of the reason for
cancellation and 3) person authorized to cancel including title and stated affiliation.
10. Indemnification and Hold Harmless: The event sponsor covenants and
agrees to indernnify and hold harmless and defend Monroe County, its officers, employees
and agents including the Tourist Developrnent Council and Visit Florida Keys from any and
all c1airns for bodily injury (including death), personal injury, and property darnage
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
(including property owned by Monroe County) and any other losses, darnages, and
expenses (including attorney's fees) which arise out of, in connection with, or by reason. of
the services provided, event sponsored, or other activities and funding associated with this
agreement, except those losses or darnages caused by COUNTY or its agents.
11. Insurance Requirements: Event sponsor as a pre-requisite of the Special
Event governed by this Agreement, shall obtain, at its own expense, insurance as
specified in th is section.
Event sponsor will not be permitted to commence work associated with the Event
(including pre-staging of personnel and material) until satisfactory evidence of the required
insurance has been furnished to the county as specified below. Event sponsor shall
maintain the required insurance throughout the entire duration of the Special Event and
any extensions specified in any attached schedules. Failure to cornply with this provision
may result in the immediate suspension of the Event until the required insurance has been
reinstated or replaced. Event sponsor shall provide, to the County, as satisfactory
evidence of the required insurance, either:
*
Original certificate of Insurance
or
*
Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed with
the Clerk of the COUNTY prior to the Event.
All insurance policies must specify that they are not subject to cancellation, non-
renewal, material change or reduction in coverage unless a minimum of thirty (30) days
prior notification is given to the County by the insurer.
Acceptance and/or approval of event sponsor's insurance shall not be construed as
relieving event sponsor from any liability or obligation assumed under this contract or
irnposed by law.
The Monroe County Board of County Comrnissioners, its employees and officials
will be included as "Additional Insured" on all policies.
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
Any deviations from these General Insurance Requirements must be requested in
writing on the County form titled "Request for Waiver of Insurance Requirements" and
must be approved by Monroe County Risk Management.
Event sponsor shall furnish the County with a certificate evidencing the
insurance required by this paragraph not later than twenty (20) days prior to the
event.
Prior to commencement of work governed by this contract, event sponsor shall
obtain General Liability Insurance. Coverage shall be maintained through out the life of
the contract and include, as a minirnum:
*
Premises Operations
*
Products and Completed Operations
*
Blanket contractual Liability
*
Personal Injury Liability
*
Expanded Definition of Property Oarnage
The minimum limits acceptable shall be:
*
$1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
*
$500,000.00 per person
*
$1,000,000.00 per Occurrence
*
$100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims
Made policy, its provisions should include coverage for claims filed on or after the effective
date of this contract. In addition, the period for which claims may be reported should
extend
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
for a rninimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the work governed by this contract involves the sales and/or distribution
of alcoholic beverages, the Contractor's General Liability Insurance policy shall include
Liquor Liability with limits equal to those of the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more restrictive
than the contractor's General Liability policy.
12. Permits: The event sponsor will secure all required permits, licenses
including but not limited to occupational licenses.
13. Taxes: The COUNTY and TDC are exempt from Federal Excise and State
of Florida Sales Tax.
14. Finance Charqes: The COUNTY and TDC shall not be responsible for any
finance charges.
15. Relation of COUNTYITOC: It is the intent of the parties hereto that the event
sponsor shall be legally considered as an independent Event Sponsor and that neither it
nor its employees shall, under any circumstances, be considered employees, servants or
agents of the COUNTY and TOC and the COUNTY and TDC shall at no time be legally
responsible for any negligence on the part of said Event Sponsor, its employees or agents,
resulting in either bodily or personal injury or property damage to any individual, firm, or
corporation.
16. Oisclosure: The event sponsor shall be required to list any or all potential
conflicts or interest, as defined by Florida Statute 112 and Monroe County Code. The
event sponsor shall disclose to the COUNTY and TOC all actual or proposed conflicts of
interest, financial or otherwise, direct or indirect, involving any client's interest which may
conflict with the interest of the COUNTY and TDC.
17. Assiqnment: The event sponsor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or
his or its power to execute such agreement to any person, cornpany or corporation without
prior consent of the COUNTY.
18. Compliance with laws - Nondiscrimination: The event sponsor, shall cornply
with all federal, state and local laws and ordinances applicable to the work or payment for
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
work thereof, and shall not discriminate on the grounds of race, color, religion, sex, age, or
national origin in the perforrnance of work under this Agreernent. This Agreernent shall be
subject to all federal, state, and local laws and ordinances.
19. Force Maieure: The event sponsor shall not be liable for delay in
performance or failure to perform in whole or in part, the services due to the occurrence of
any contingency beyond its control or the control of any of its subcontractors or suppliers,
including labor dispute, strike, labor shortage, war or act of war whether an actual
declaration thereof if made or not, insurrection, sabotage, riot or civil cornmotion, act of
public
enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood, drought or
other act of God, act of any governmental authority, jurisdictional action, or insufficient
supply of fuel, electricity, or materials or supplies, or technical failure where the event
sponsor has exercised reasonable care in the prevention or mitigation of damages and
delay, any such delay or failure shall not constitute a breach of the Agreement. Upon
demand of TOC or COUNTY, the event sponsor must furnish evidence of the causes of
such delay or failure. COUNTY shall not pay for any services or activities, promotional or
otherwise, connected with an event produced after the date(s) described in paragraph 1
and Scope of Services.
20. Governinq LawNenue: This Agreement shall be governed by and construed
in accordance with the laws of the State of Florida applicable to contracts made and to be
performed entirely in the State. In the event that any cause of action or administrative
proceeding is instituted for the enforcement or interpretation of the agreement, the County
and Sponsor agree that venue shall lie in the appropriate court or before the appropriate
administrative body in Monroe County, Florida. This Agreement shall not be subject to
arbitration.
21. Security Protection: The event sponsor agrees to provide adequate security
for the event. No TOe funds will be used for this purpose.
22. Ownership: All advertising and promotion work performed under the
agreement and paid for by the COUNTY and TOe shall be the property of the eOUNTY
and TOC, for whatever use and/or disposition the COUNTY and TDC may deem
appropriate.
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
23. Media riqhts: The TOC shall have the right to broadcast, rebroadcast, use,
reproduce or transmit for any purpose whatsoever, radio,. teievisi()I1, pictures,s6Ul1d,film
and tape motion pictures and still photographs paid by the COUNTY and TOC under this
agreement.
24. LOQo:
For all promotional literature and display advertising with the exception of
generic advertising must display the "Florida Keys & Key West Corne As You Are"
logo/trade mark (as per attached logo sample). This logo/trade mark was adopted by
the TDC and County in December 2006.
In-County Loqo: The logo that includes the "Monroe County Tourist Oeveloprnent Council"
designation is to be utilized in all approved in-county print newspaper ads, magazine ads,
street banners, posters and other approved signage efforts. Radio cornmercials should
include "Brought to you by The Monroe County Tourist Development Council". To seek
approval, clarification and/or logo in electronic format (eps or jpg file), contact John
Underwood with Tinsley Advertising at 305-856-6060.
Out of County Loqo: The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any
approved out-of-county print newspaper ads, magazine ads, television commercials,
internet advertising (banners, buttons, e-mail blasts), direct mail promotions (brochures
and pamphlets) and any approved promotional items including prograrns, T-shirts, hats,
jackets, trophies and koozie cups. Radio commercials should include "Brought to you by
The Monroe County Tourist Development Council". To seek approval, clarification and/or
logo in electronic format .(eps or .jpg file), contact John Underwood at Tinsley Advertising
at 305-856-6060.
25. Severability: If any provision of this Agreement shall be held by a Court of
cornpetent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
affected thereby; and each provision of this Agreement shall be valid and enforceable to
the fullest extent permitted by law.
26. Authority: Each of the signatories for the sponsor below certifies and
warrants that:
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
a) The Sponsor's name in the agreement is the full name as designated in its
corporate charter, and b) they are empowered to act and execute the agreementfbr the
Sponsor and c) this Agreement has been approved by the Sponsor's Board of Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed, retained
or other wise had act on its behalf, any former County office or employee in violation of
Section 2 or Ordinance No. 10-1990 or any County officer or employee in violation of
Section 3 of Ordinance No. 10-1990. For breach or violation of the provision the County
may, at its discretion terminate this agreement without liability and may also, at its
discretion, deduct from the agreement or purchase price, or otherwise recover, the full
arnount of any fee, commission, percentage, gift, or consideration paid to the former or
present County officer or employee.
28. Public Entity Crimes: "A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a
proposal on a contract to provide any goods or services to a public entity, may not submit
a proposal on a contract with a public entity for the construction or repair of a public
building or public work, may not submit proposals on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or
consultant under a contract with any public entity, and may not transact business with any
public entity in excess of the threshold amount provided in Section 287.017, for
CATEGORY TWO for period of 36 months from the date of being placed on the convicted
vendor list."
29. Notice: Any notice required or permitted under this agreement shall be in
writing and had delivered or mailed, postage prepaid, to the other party by certified mail,
returned receipt requested to the following:
For Grantee: Jackie Harder
1 06000 Overseas Highway
Key Largo, FL 33037
For Grantor: Lynda Stuart
Monroe County Tourist Developrnent Council
1201 White Street, Suite 102
Key West, FL 33040
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
And
Cynthia Hall. Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
30. Entire Aareement: The parties agree that the Agreement above constitutes
the entire agreement between the COUNTY and event sponsor. Except as provided in
paragraph 6 of this Agreement, this Agreement can never be amended or modift&d except
in a writing signed by the parties hereto.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the day and
year first above written.
(SEAL)
Attest: Danny L. KoIhage, Cle..x
Board of County Commissioners
of Monroe County
Mayor/Chairman
Deputy Clerk
By. 6tc~l Uvl(d~
Secretary
(;LA D is {' (/Y It t C{
Print Name
Data: qh 0/09
Upper Keys ArtJfi~ii Reef Foundation, Inc.
t . ff-tuuit'l)
Date:
(CORPORATE SEAL)
Attest
OR TWO WITNESSES
(1)
(2)
Print Name:
Print Name:
Date:
Data:
Key Largo Reef Fest
Destination Event: FY 2010
Contract 1D#: 682
MONROE COUNTY ATTORNEY
Art;Wl;/I~P
L. HA'
ASSISTANTqCO~NTY ~TTfRNEY
Date - J - ?--DO
EXHIBIT A
Acceptable Event Marketing Expenses
(Desti nation/Tu rnKey/Cu Itu rallFish ing Events)
soee 9/20/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory Committees
(UmbrellalDistrict Advisory Committees (DAC) and Event Coordinators to keep apprised of all
Monroe County Tourist Development Council's policies and procedures pertaining to event funding.
01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding recommendations,
a contract will be entered into by the applicant and BOCC. The BOCC has final approval of all
contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined
within the RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the Board of County
Commissioners. BOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive
funding. There are four categories of events that may receive funding from the TDC; Destination
Events; Turnkey Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will receive
a reimbursemenUdirect payment packet that includes an executed copy of the funding agreement.
The packet provides guidelines required for reimbursemenUdirect payment of Acceptable Event
Marketing Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund
other than the Umbrellas (Cultural, Fishing & Diving). 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within the
contract and those acceptable items/expenses listed below. Destination events may utilize up to
10% of their approved line item budgets for in-county hard media and public relations. A general
non-allocated line item is not to exceed 15% of the total budget and can only be utilized for
acceptable TDC items as listed in this section. There cannot be more than a 10% deviation on the
approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising onll
Promotional SiQns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
ProQrams: TOC will pay for an event program of listed or schedule of activities and information on
the event, an amount not to exceed 50% of cost, including production and printing, of program as
outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the
contract.
CUL TURAUFISHING UMBRELLA EVENT FUNDING: Any event of a fishing or
artistic/special/dramatic nature shall apply for funding under the appropriate umbrella organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the event
coordinator is to be used within the approved acceptable list of TOC expenses listed below without
any restriction as to out-of-county advertising. Each Umbrella shall appropriate a minimum of 30%
of the funds of the Umbrella for out-of-county advertising and public relations. 70% or the
remainder that has not been allocated to the advertising/public relations agencies of record within
the Umbrellas, shall be allocated by the Umbrella to the applicants for event funding. The budget,
which is included with the application, will be individually reviewed by the Umbrella, the applicant
and the advertising/public relations agencies of record. There cannot be more than a 10%
deviation on the approved line item budget. No amendments to budgets will be permitted after this
approval process. 9/14/94 General non allocated line item is not to exceed 15% of the total
budget and can only be utilized for acceptable TOC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district,
the remaining funds shall be allocated and utilized to advertise that specific district as
recommended by the Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional
funding under another TDC event category. 08/14/91
CULTURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising only2
Promotional SiQns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
ProQrams: TOC will pay for an event program of listed or schedule of activities and information on
the event, an amount not to exceed 50% of cost, including production and printing, of program as
outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
Key Largo Reef Fest
Oestination Event: FY 2010
Contract 10#: 682
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising only2
Promotional Si!::ms: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments
only) 1. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct
mail promotional brochure/pamphlet utilized for pre-event advertising.
ProQrams: TDC will pay for an event program of listed or schedule of activities and information on
the event, an amount not to exceed 50% of cost, including production and printing, of program as
outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
1 TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All
such trophies must include the appropriate information as outlined in the policies (tournament
name, date, and location). 9/14/94 For TROPHY reimbursement, Tournament Directors must
present the original invoice of the trophies, a notarized list of winners of the event, and a notarized
list of the plates and/or glass etching from the engraving company. 8/20/03.
2 ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on web
sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may go to the
event website. Logo is required on banners and E-blasts. No payment will be made for
development or operation (hosting) of website. SOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work
product, by the SOCCITDC, in accordance with Florida Public Records Law, are owned by the
SOCCITDC and as such may not be sold. 09/14/94
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Events
Destination/TurnKey/CulturaIlFishing Events
saee 12/20/06
Color ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to
you by the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County LOQO
The below logo that includes the "Monroe County Tourist Development Council"
The
Floridd Keys
&~ey ~~~ dreO
-.-
MONROE COUNTY TOUR.IST DEVELOPMENT COUNCIL
designation is to be utilized in all approved in-county print
newspaper ads, magazine ads, street banners, posters
and other approved signage efforts. Radio commercials
should include "Brought to you by The Monroe County
Tourist Development Council". To seek approval,
clarification and/or logo in electronic format Ceps or ~jpg
file), contact Sharon Joseph or John Underwood with
Tinsley Advertising at 305-856-6060.
Out-of-County Logo
The below logo that does NOT include the "Monroe County Tourist Oevelopment Council"
Th designation is to be utilized in all other efforts
e including any approved out-of-county print newspaper
Fl - d K ads, magazine ads, television commercials, internet
Ofl d eys ad~ertising ~banners, buttons, e-mail blasts), direct
K ~ mall promotions (brochures and pamphlets) and any
approved promotional items including programs, T-
& ey est shirts, hats, jackets, trophies and koozie cups. Radio
come dS you crreClll commercials should include "Brought to you by The
-. _.. Monroe County Tourist Development Council". To
seek approval, clarification and/or logo in electronic format (eps or ~jpg file), contact
Sharon Joseph or John Underwood at Tinsley Advertising at 305-856-6060.
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
In-County LOQO
lbe
Florida Keys
-.-
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County LOQO
lbe
Florida Keys
-.-
Key Largo Reef Fest
Destination Event: FY 2010
Contract 10#: 682
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
line items listed below must be approved by the appropriate agency of record
There will be no amendments to this budget (Exhibit C) after BOCC approval of Agreement
FISCAL YEAR 2010
EVENT NAME:
Key Largo Reef Fest
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, website/internet advertising only
TOTAL:
$35,750
$150
$2,900
$550
$0
$0
$650
$
$40,000
PROMOTIONAL SIGNS: posters/banners
PROMOTIONAL ITEMS: t.shirts, hats, jackets, koozie cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping
PROGRAMS:
PUBLIC RELATIONS
"GENERAL NON.ALLOCA TED
"GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TOC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.