Item F08
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: NOVEMBER 19, 2008 Division: TDC
Bulk Item: Yes X No - Department:
Staff Contact PersonlPhone #: Maxine Pacini
296-1552
AGENDA ITEM WORDING:
Approval of an Agreement with Green Living and Energy Education, Inc. covering the Green Living
and Energy Education Expo on March 27-29, 2009 in an amount not to exceed $22,500 (District II
allocation = $1,500, District III allocation = $18,000, District IV allocation = $1,500, District V
allocation = $1,500).
ITEM BACKGROUND:
TDC approved same at their meeting of September 23, 2008
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
New Contract
STAFF RECOMMENDATIONS:
Approval
TOT AL COST: $22,500 BUDGETED: Yes -X- No -
COST TO COUNTY: $22,500 SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes ~ No AMOUNT PER MONTH_ Year
-
APPROVED BY: County Arty -X- ~urchasing ~ Risk Management X
DOCUMENT A TION: Included X Not Required_
DISPOSITION: AGENDA ITEM #
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Green Living and Energy Contract #_ TDC #: 525
Education, Inc. Effective Date: 11/19/08
Expiration Date: 9/30/09
Contract Purpose/Description:
Approval of an Agreement with Green Living and Energy Education, Inc. covering the
Green Living and Energy Education Expo on March 27-29, 2009 in an amount not to
exceed $22,500 (District II allocation = $1 ,500, District III allocation = $18,000,
District IV allocation = $1 ,500, District V allocation = $1 ,500).
Contract Manager: Maxine Pacini 3523 TDC # 3
(Name) (Ext. ) (Department/Stop #)
for BOCC meeting on 11/19/08 Agenda Deadline 11/4/08
CONTRACT COSTS
Total Dollar Value of Contract: $ 22,500 Current Year Portion: $ I
Budgeted? Yes~ NoD Account Codes: 115-75360-530340- T-M-~623-X-530340
Grant: $ 119-79030-530340- T-S-9 -623-X-530340
County Match: $ 120-70030-530340- T-S-90{623-X-530340
I
121-71030-530340- T -S-91-623-X-530340
ADDITIONAL COSTS
Estimated Ongoing Costs: $ ~yr For:
(Not included in dollar value above) (eg. maintenance, utilities, janitorial, salaries, etc.)
CONTRACT REVIEW
Changes Date Out
. Needed ~er
Division Director_ YesD Nor:J , _ _ . ,--.~p
Risk Management 4i1-V{ YesD NoE:(' \
~ ~\:n\l)Ii ~ I '-~
.M.B./Pur asing ~08 YesDNoG1 ~
County Attorney 7/r4at YeSDNO~ C. Hall
Comments:
OMB Form Revised 2/27/01 Mep #2
Destination Events Agreement
THIS AGREEMENT (Agreement) is entered into this day of ,2008
by and between MONROE COUNTY, a political subdivision of the state of Florida (County)
and Green Living and Energy Education, Inc. a not for profit organized and operating
under the laws of the state of Florida. (Event Sponsor).
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as follows:
1. The County agrees to pay up to $22,500 (Twenty Two Thousand and Five
Hundred Dollars: District II allocation = $1,500, District'" allocation = $18,000, District
IV allocation = $1,500, District V allocation = $1,500) for the Green Living and Energy
Education Expo on March 27-29, 2009 from tourist development tax funds (see Exhibit
"C"). No more than 10% of the total advertising and promotional costs paid under this
agreement shall be attributable to in-county advertising and promotion. The general non-
allocated section of an event budget shall not exceed 15% of the total budget and may
be utilized for unforeseen permissible expenditures and for those budget lines that may
require additional funds. No amendments shall be made to Exhibit "C" after approval of
contract. A list of Acceptable Event Marketing Expenses is attached to the contract as
Exhibit "A".
2. Scope of Services: The event sponsor agrees to provide the County with an
event as specified below:
a). A three (3) day eco-tourism event
b). Friday night social
c). A one (1) day exposition with a minimum of 50 exhibits and 30
presentations
d). Green Home Tour for each district (District II, III, IV, V)
e). A minimum of 1 eco-tour experience in each district (District II, III,
IV, V)
3. All advertising and public relations services or supervision of advertising and
public relations will be provided through the contracted agencies of the Tourist Development
Council (TDC) and COUNTY. The agencies of record shall receive payment for work in
progress upon submission of documented invoices associated with the event.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract 10#: 525
1
4. Payment: Any payments directly to the event sponsor or vendors associated
with said event shall be as follows:
Payment upon presentation of an invoice shall indicate the task completed for
which payment is sought, with proper documentation attached.
Upon completion of said event, a financial statement detailing all revenue and
expenses utilizing generally accepted accounting principals shall be prepared, notarized and
submitted by Event Sponsor. The County's contracted public relations firm shall confirm
compliance with the Scope of Services.
Monroe County's performance and obligation to pay under this contract is
contingent upon an annual appropriation by the COUNTY. Only acceptable expens.es listed in
the Monroe County Tourist Development Council Operations Manual shall be paid.
5. Accountinq: Financial records of the Sponsor pertaining to this project shall be
kept according to generally recognized accounting principles and shall be available to the
COUNTY or to an authorized representative for audit.
6. Modification: Line item changes to the advertising and promotion budget may
be made up to but not exceeding 10% of the larger line item amount without requiring
COUNTY approval of the particular change.
7. Breach and Penalties: The parties agree to full performance of the covenants
contained in this agreement, and the COUNTY reserves the right at its discretion, provided
such breach is material, to terminate this agreement for any misfeasance, malfeasance, or
nonperformance of the agreement terms or negligent performance of the agreement terms by
the event sponsor.
8. Termination: This Agreement will be terminated on September 30, 2009. All
invoices must be submitted prior to September 30, 2009.
9. Non Occurrence of Event: If the event does not take place for any reason under
control of Event Sponsor except for those reasons in paragraph 19, then Event Sponsor
agrees to refund to the COUNTY any amounts already paid to them under this agreement and
relieve the COUNTY from any further payments.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract I D#: 525
2
The event sponsor shall give written notice to the Monroe County Tourist
Development Council if it is found necessary to cancel an event. The notice shall contain the
following specifics: 1) reason for cancellation, 2) documentation of the reason for cancellation
and 3) person authorized to cancel including title and stated affiliation.
10. Indemnification and Hold Harmless: The event sponsor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the Tourist Development Council and Visit Florida Keys from any and all claims for
bodily injury (including death), personal injury, and property damage (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided, event sponsored,
or other activities and funding associated with this agreement, except those losses or
damages caused by COUNTY or its agents.
11. Insurance Requirements: Event sponsor as a pre-requisite of the Special Event
governed by this Agreement, shall obtain, at its own expense, insurance as specified in this
sectio n.
Event sponsor will not be permitted to commence work associated with the Event
(including pre-staging of personnel and material) until satisfactory evidence of the required
insurance has been furnished to the county as specified below. Event sponsor shall maintain
the required insurance throughout the entire duration of the Special Event and any extensions
specified in any attached schedules. Failure to comply with this provision may result in the
immediate suspension of the Event until the required insurance has been reinstated or
replaced. Event sponsor shall provide, to the County, as satisfactory evidence of the required
insurance, either:
* Original certificate of Insurance
or
* Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed with the
Clerk of the COUNTY prior to the Event.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract I D#: 525
3
All insurance policies must specify that they are not subject to cancellation, non-
renewal, material change or reduction in coverage unless a minimum of thirty (30) days prior
notification is given to the County by the insurer.
Acceptance and/or approval of event sponsor's insurance shall not be construed as
relieving event sponsor from any liability or obligation assumed under this contract or imposed
by law.
The Monroe County Board of County Commissioners, its employees and
officials will be included as "Additional Insured" on all policies, exempt workers compensation.
Any deviations from these General Insurance Requirements must be requested in
writing on the County form titled "Request for Waiver of Insurance Requirements" and must be
approved by Monroe County Risk Management.
Event sponsor shall furnish the County with a certificate evidencing the
insurance required by this paragraph not later than twenty (20) days prior to the event
Prior to commencement of work governed by this contract, event sponsor shall obtain
General Liability Insurance. Coverage shall be maintained through out the life of the contract
and include, as a minimum:
* Premises Operations
* Products and Completed Operations
* Blanket contractual Liability
* Personal Injury Liability
* Expanded Definition of Property Damage
The minimum limits acceptable shall be:
* $1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
* $500,000.00 per person
Green Living & Energy Education Expo.
FY 2009 Funding
Contract I D#: 525
4
* $1,000,000.00 per Occurrence
* $100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims
Made policy, its provisions should include coverage for claims filed on or after the effective
date of this contract. In addition, the period for which claims may be reported should extend
for a minimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the work governed by this contract involves the sales and/or distribution of
alcoholic beverages, the Contractor's General Liability Insurance policy shall include Liquor
Liability with limits equal to those of the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more restrictive
than the contractor's General Liability policy.
A Workers Compensation insurance is required by Florida Statutes.
12. Permits: The event sponsor will secure all required permits, licenses including
but not limited to occupational licenses.
13. Taxes: The COUNTY and TDC are exempt from Federal Excise and State of
Florida Sales Tax.
14. Finance Charqes: The COUNTY and TDC shall not be responsible for any
finance charges.
15. Relation of COUNTYITDC: It is the intent of the parties hereto that the event
sponsor shall be legally considered as an independent Event Sponsor and that neither it nor
its employees shall, under any circumstances, be considered employees, servants or agents
of the COUNTY and TDC and the COUNTY and TDC shall at no time be legally responsible
for any negligence on the part of said Event Sponsor, its employees or agents, resulting in
either bodily or personal injury or property damage to any individual, firm, or corporation.
16. Disclosure: The event sponsor shall be required to list any or all potential
conflicts or interest, as defined by Florida Statute 112 and Monroe County Code. The event
sponsor shall disclose to the COUNTY and TDC all actual or proposed conflicts of interest,
Green Living & Energy Education Expo.
FY 2009 Funding
Contract I D#: 525
5
financial or otherwise, direct or indirect, involving any client's interest which may conflict with
the interest of the COUNTY and TDC.
17. Assiqnment: The event sponsor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or
its power to execute such agreement to any person, company or corporation without prior
consent of the COUNTY.
18. Compliance with laws - Nondiscrimination: The event sponsor, shall comply with
all federal, state and local laws and ordinances applicable to the work or payment for work
thereof, and shall not discriminate on the grounds of race, color, religion, sex, age, or national
origin in the performance of work under this Agreement. This Agreement shall be subject to
all federal, state, and local laws and ordinances.
19. Force Maieure: The event sponsor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor
dispute, strike, labor shortage, war or act of war whether an actual declaration thereof if made
or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic,
quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of
any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or
materials or supplies, or technical failure where the event sponsor has exercised reasonable
care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the Agreement. Upon demand of TDC or COUNTY, the event sponsor
must furnish evidence of the causes of such delay or failure. COUNTY shall not pay for any
services or activities, promotional or otherwise, connected with an event produced after the
date(s) described in paragraph 1 and Scope of Services.
20. Governinq LawNenue: This Agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be
performed entirely in the State. In the event that any cause of action or administrative
proceeding is instituted for the enforcement or interpretation of the agreement, the County and
Sponsor agree that venue shall lie in the appropriate court or before the appropriate
administrative body in Monroe County, Florida. This Agreement shall not be subject to
arbitration.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract 10#: 525
6
21. Security Protection: The event sponsor agrees to provide adequate security for
the event. No TDC funds will be used for this purpose.
22. Ownership: All advertising and promotion work performed under the agreement
and paid for by the COUNTY and TDC shall be the property of the COUNTY and TDC, for
whatever use and/or disposition the COUNTY and TDC may deem appropriate.
23. Media riqhts: The TDC shall have the right to broadcast, rebroadcast, use,
reproduce or transmit for any purpose whatsoever, radio, television, pictures, sound, film and
tape motion pictures and still photographs paid by the COUNTY and TDC under this
agreement.
24. Logo: Logo Usage guidelines are attached to this contract as Exhibit
"B" . For all promotional literature and display advertising with the exception of generic
advertising must display the "Florida Keys & Key West Come As You Are" logo/trade mark (as
per attached logo sample). This logo/trade mark was adopted by the TDC and County in
December 2006.
In-County LOQo: The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized in all approved in-county print newspaper ads, magazine ads,
street banners, posters and other approved signage efforts. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council". To seek
approval, clarification and/or logo in electronic format (eps or jpg file), contact John
Underwood with Tinsley Advertising at 305-856-6060.
Out of County LOQo: The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any
approved out-of-county print newspaper ads, magazine ads, television commercials, internet
advertising (banners, buttons, e-mail blasts), direct mail promotions (brochures and
pamphlets) and any approved promotional items including programs, T-shirts, hats, jackets,
trophies and koozie cups. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format .(eps or .jpg file), contact John Underwood at Tinsley Advertising at 305-856-6060.
25. Severability: If any provision of this Agreement shall be held by a Court of
competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
Green Living & Energy Education Expo.
FY 2009 Funding
Contract 10#: 525
7
affected thereby; and each provision of this Agreement shall be valid and enforceable to the
fullest extent permitted by law.
26. Authority: Each of the signatories for the sponsor below certifies and warrants
that:
a) The Sponsor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Sponsor and c)
this Agreement has been approved by the Sponsor's Board of Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed, retained or
other wise had act on its behalf, any former County office or employee in violation of Section 2
or Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of
Ordinance No. 10-1990. For breach or violation of the provision the County may, at its
discretion terminate this agreement without liability and may also, at its discretion, deduct from
the agreement or purchase price, or otherwise recover, the full amount of any fee,
commission, percentage, gift, or consideration paid to the fOnTIer or present County officer or
employee.
28. Public Entitv Crimes: "A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a proposal
on a contract to provide any goods or services to a public entity, may not submit a proposal on
a contract with a public entity for the construction or repair of a public building or public work,
may not submit proposals on leases of real property to public entity, may not be awarded or
perform work as a contractor, supplier, subcontractor, or consultant under a contract with any
public entity, and may not transact business with any public entity in excess of the threshold
amount provided in Section 287.017, for CATEGORY TWO for period of 36 months from the
date of being placed on the convicted vendor list."
29. Notice: Any notice required or permitted under this agreement shall be in writing
and had delivered or mailed, postage prepaid, to the other party by certified mail, returned
receipt requested to the following:
For Grantee: Alison Higgins
Green Living & Energy Education, Inc.
PO Box 420237
Summerland Key, FL 33042
Green Living & Energy Education Expo.
FY 2009 Funding
Contract ID#: 525
8
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102, Key West, FL 33040
And
Cynthia Hall, Asst. County Attorney
P.O. Box 1026, Key West, FL 33041-1026
30. Entire Aqreement: The parties agree that the Agreement above constitutes the
entire agreement between the COUNTY and event sponsor. Except as provided in paragraph
6 of this Agreement, this Agreement can never be amended or modified except in a writing
signed by the parties hereto.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the day and year
first above written.
(SEAL) Board of County Commissioners
Attest: Danny L. Kolhage, Clerk of Monroe County
Deputy Clerk Mayor/Chairman
(CORPORATE SEAL) Green Living & Energy Education, Inc.
Attest: By~-ri/fttdl
By.
Secretary Presi ent
Print Name Alisor\ U;~i(\ <.,
Print Name J
Date: Date: ~-\- S~ I 62t02?
OR TWO WITNESSES
(1 ) (2)
Print Name: Print Name:
Date: Date:
Green Living & Energy Education Expo. MONROE COUNTY ATTORNEY
FY 2009 Funding A~OVED.A~ T~p
Contract 10#: 525 *! HLL
9 ASSISTANT COUNTY fTTORNEY
Date 'i - I S- ~ 0
EXHIBIT A
Acceptable Event Marketing Expenses
(Desti nation/Tu rn Key/Cu Itu rallFis hi ng Events)
BOCC 9/20/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINA TORS' RESPONSIBILITY: It is the responsibility of the Advisory Committees
(Umbrella/District Advisory Committees (DAC) and Event Coordinators to keep apprised of all Monroe
County Tourist Development Council's policies and procedures pertaining to event funding. 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding recommendations, a
contract will be entered into by the applicant and SOCC. The SOCC has final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined within
the RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the Soard of County
Com missioners. SOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive funding.
There are four categories of events that may receive funding from the TDC; Destination Events;
Turnkey Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will receive a
reimbursement/direct payment packet that includes an executed copy of the funding agreement. The
packet provides guidelines required for reimbursement/direct payment of Acceptable Event Marketing
Expe nses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund other
than the Umbrellas (Cultural, Fishing & Diving). 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within the
contract and those acceptable items/expenses listed below. Destination events may utilize up to 10%
of their approved line item budgets for in-county hard media and public relations. A general non-
allocated line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC
items as listed in this section. There cannot be more than a 10% deviation on the approved line item
budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; websitelinternet advertising
only2
Promotional Siqns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract 10#: 525
10
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proqrams: TDC will pay for an event program of listed or schedule of activities and .information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined
in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the
contract.
CUL TURAUFISHING UMBRELLA EVENT FUNDING: Any eve nt of a fishing or
artistic/special/dramatic nature shall apply for funding under the appropriate umbrella organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the event
coordinator is to be used within the approved acceptable list of TOC expenses listed below without any
restriction as to out-of-county advertising. Each Umbrella shall appropriate a minimum of 30% of the
funds of the Umbrella for out-of-county advertising and public relations. 70% or the remainder that has
not been allocated to the advertising/public relations agencies of record within the Umbrellas, shall be
allocated by the Umbrella to the applicants for event funding. The budget, which is included with the
application, will be individually reviewed by the Umbrella, the applicant and the advertising/public
relations agencies of record. There cannot be more than a 10% deviation on the approved line item
budget. No amendments to budgets will be permitted after this approval process. 9/14/94 General
non allocated line item is not to exceed 15% of the total budget and can only be utilized for acceptable
TOC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district, the
remaining funds shall be allocated and utilized to advertise that specific district as recommended by the
Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional funding
under another TOC event category. 08/14/91
CUl TURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; lV; website/intemet advertising
only2
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TOC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined
in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract ID#: 525
11
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising
only2
Promotional Siqns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only) 1.
Refer to Sales/Resale statement.
Direct Mail Promotions; brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
ProQrams; TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined
in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
1 TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such
trophies must include the appropriate information as outlined in the policies (tournament name, date,
and location). 9/14/94 For TROPHY reimbursement, Tournament Directors must present the original
invoice of the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or
glass etching from the engraving company. 8/20/03.
2 ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on web sites
(banners, buttons, website links), and E-mail blasts. Internet advertising links may go to the event
website. Logo is required on banners and E-blasts. No payment will be made for development or
operation (hosting) of website. BOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work
product, by the BOCCfTDC, in accordance with Florida Public Records Law, are owned by the
BOCCfTDC and as such may not be sold. 09/14/94
Green Living & Energy Education Expo.
FY 2009 Funding
Contract ID#: 525
12
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Events
Destination/TurnKey/CulturallFishing Events
BOCC 12/20/06
COIOf ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the 'The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you
by the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County Logo
The below logo that includes the "Monroe County Tourist Development Council" designation is
Th to be utilized in all approved in-county print newspaper ads,
Fe} d K magazine ads, street banners, posters and other approved
Of 1. d eys signage efforts. Radio commercials should include "Brought
to you by The Monroe County Tourist Development Council".
V \\/1. To seek approval, clarification and/or logo in electronic
& ~e" west format (.eps or .jpg file), contact Lauren Bernat or John
. .J come dS you dIe- Underwood with Tinsley Advertising at 305-856-6060.
..-
l.IONIOf COUNTY TCXJm CMI.a>ldfNTCOUNCIL Out-of-Countv Logo
The below logo that does NOT include the "Monroe County Tourist Development Council"
Th designation is to be utilized in all other efforts including
e any approved out-of-county print newspaper ads,
fl -d V magazine ads, television commercials, internet
Ofl d J\.eys adverti~ing (banners, buttons, e-mail blasts), direct mail
~ ~ promotIons (brochufes and pamphlets) and any approved
& ey est promotional items including programs, T-shirts, hats,
jackets, trophies and koozie cups. Radio commercials
come <1S you dfe~ should include "Brought to you by The Monroe County
..... Tourist Development Council". To seek approval,
clarification and/or logo in electronic format (.eps or .jpg file), contact Laufen Bernat or John
Underwood at Tinsley Advertising at 305-856-6060.
Green Living & Energy Education Expo.
FY 2009 Funding
Contract 10#: 525
13
In-County LOQO
The
Florida Keys
-.-
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-ot-County LOQO
The
Florida Keys
-.-
Green Living & Energy Education Expo.
FY 2009 Funding
Contract ID#: 525
14
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
line Items listed below must be approved by the appropriate agency of record
There will be no amendments to this budget (Exhibit C) after BOCC approval of Agreement
FISCAL YEAR 2009
EVENT NAME: Green Living & Energy Expo 2009
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines, $16,750
TV, website/internet advertising only
PROMOTIONAL SIGNS: posters/banners $750
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups $1,000
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping
PROGRAMS:
PUBLIC RELATIONS $3,000
'GENERAL NON-ALLOCATED $1,000
TOTAL: $22,550
'GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE roc ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.