Item D4 D4
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE �� i Mayor Holly Merrill Raschein,District 5
The Florida Keys Mayor Pro Tern James K.Scholl,District 3
Craig Cates,District 1
Michelle Lincoln,District 2
' David Rice,District 4
Board of County Commissioners Meeting
February 21, 2024
Agenda Item Number: D4
2023-2096
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan 305-296-1552
AGENDA ITEM WORDING: Approval of FY 2025 Destination and Turnkey Event Funding
Application.
ITEM BACKGROUND:
Attached is a copy of the FY 2025 Destination and Turnkey Event Funding Application and list of the
revisions.
TDC approved at their meeting of January 30, 2024
PREVIOUS RELEVANT BOCC ACTION:
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
FY 2025 Destinatin and Tur cey Event Application.pdf
FINANCIAL IMPACT:
1751
DATE: February 6, 2024
TO: Monroe County Board of Couty Commissioners
FROM: Maxine Pacini, TDC Office Manager
RE: Consideration and Action re: Permission to Advertise FY 2025
Destination/Turnkey Event Funding Application
Each year the TDC Administrative office brings forward the Destination and Turnkey Event Funding
Application for approval.
After discussions with the County Budget Office we have been asked to move our schedule dates
forward in the year so that all allocations for the next fiscal year budget can be provided to their office
by the end of June instead of our past August time frame.
Previous year's Destination/Turnkey event funding applications allowed for events to be funded on a
calendar year (January through December). In order to provide both consistency with the fishing and
cultural events as well as easing the burden on rolling event funding from one fiscal year to the next,
this application before you has been revised for applicants to apply for their events taking place
during the fiscal year they are seeking funding for. The opportunity for pre-promotion of events in the
first two months of fiscal year (October/November) still can be applied for in the year before the event
with funds to be spent within the fiscal year allocated.
Attached you will find:
• FY 2025 Destination/Turnkey Event Application Funding Schedule
• A list of revisions to the application
• Revised/Proposed FY 2025 Destination/Turnkey Event Application
1752
DES"TINA"TION[TU RN KEY EVEN''I' SCHEDULE
.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
FY 2025
TDC APPROVAL TO ADVERTISE: January 30, 2024
BOCC APPROVAL TO ADVERTISE: February 21, 2024
NOTICES SENT TO INTERESTED PERSONS February 1, 2024
ADVERTISE RFP: Week of February 26, 2024
DAC WORKSHOPS: March 12/13, 2024
Approx. 64 DAYS
1)1,;A 1)L I N 1,,: April 30"', 2024,
DAC DEADLINE: May 31, 2024
DAC APPROVAL: June 11/12, 2024
(pending availability of meeting venues)
TDC APPROVAL: July 30, 2024
BOCC APPROVAL AFTER OCTOBER 2024
1753
Revisions to FY 2025 Destination/Turnkey Event Funding Application
• Revised dates for events taking place from January 1, 2025 through December 31, 2025
to coincide with our fiscal year dates of October 1, 2024 through September 30, 2025
• Updated dates throughout the application
• Page 5 updated instructions on how to download and submit the application utilizing the
County's new online bidding platform. Added clarification that if additional rounds of
funding is offered in the same Fiscal Year, that the updated application must be
downloaded.
• Page 10-34:
o Updated tables 1,2,3 and occupancy tables.
o Updated method used to estimate the number of nights out of county visitors
will stay (exhibit A.3.)
o Updated timing of event score (exhibit B) in include 1 additional point for events
that include a scholarship component or local charitable contribution
• Each DAC was provided with an opportunity to review and revise their funding levels:
o Page 23 DAC III added the following Turnkey Funding Levels:
■ Level 6 $30,000
■ Level 7 $40,000
■ Level 8 $50,000
• Page 40-44 Updated Insurance Check List as County removed the requirement for
Insurance Agent to sign the form
• Removed County forms (These forms are no longer necessary as language has been
inserted into final Agreements instead of these forms)
1754
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III III III III IIIIII.........III III III III III''° III ""' III III°°
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AIIII respondents must use the current applllicatlion dowirtlbaded from the County's &Iectroni is
bliddliirt latf irni at Iritt s://r�rioiniroecou.�int fll.bcirufiiirealr�u�b.ccr�rn OR www.r�rncinirceaccu.�int
I1 . y/D.g.!i„ire1::3m„ii . Use f any their al I lllliicat°lii n iiI1I iresUllt° liin your al I lllliicat°l oin Ibeliin
rejected, IIIII dliiirectliions uit°hliin the aI I lliication rinuist Ibe folllowed or int i I II not Ibe accepted d,
APPLICATION DEADLINE: April 30, 2024
Pursuant to F.S. § 50.0211(3)(a), all published competitive solicitation notices can be viewed
at:wwv tlloiriicl ll?_ IoIlii notiices.,c��irmn a searchable Statewide repository for all published legal
......... ........k.
notices. Requirements for submission and the selection criteria may be requested from the County's
electronic bidding platform at htt�s://irn"ioniroecount fll.Ibonfl!irehulb.coin°n OR www.a-loniroecount
III q � /I gin plreBid . The Public Record is available upon request.
Monroe County Purchasing Department receives bids via the Bonfire electronic bidding platform.
Please do not e m a i 1 , mail or attempt to deliver in person any sealed bids. Emailed/mailed/physically
delivered bids/proposals/responses WILL NOT be accepted.
The Monroe County Purchasing Department hereby directs that bids/proposals/responses/applications
be submitted via the Bonfire electronic bidding platform at httU //inn�:,niroeco.unty tll„„,Ibc:ntuirehulb oin"i, no
later than 5:OOP.M. on Tuesday, April 30, 2024. There is no cost to the bidder to use the Bonfire
platform.
Please do not submit your confidential financial information as part of your proposal. There are
separate uploads for each set of documents, including confidential financial information. All
bids/proposals/responses/applications will be made public on the platform after an intended decision or
30 days after the competitive solicitation opening, whichever is earlier, unless the bids/proposals are
rejected in accordance with F.S. 119.071. If your bid/proposal/response/application document includes
financial information, that information will not be considered confidential and will be available and
viewable to the public in accordance with public records law.
The bid opening for this solicitation will be held virtually, via the internet, at 9:00 A.M., on
Wednesday, May 1, 2024. You may call in by phone or internet using the following:
Join Zoom Meeting
II°mt 11,ps,I/MIrcII �c.Zoom,u /p145 1
, . ....,,, eeting ID: 4509326156 , , , ,,,
Additional ways to access this Zoom meeting can be found in the legal notice posted on the
County's electronic biding platform at Irnt;ps //,nrn, ,lrr„i ca, , „i r„y 11 „irr,fli,ire In,ub.co�rn„
All inquiries and correspondence, other than submission of application, should be made to the
Monroe County Tourist Development Council. Contact Maxine Pacini or Ammie Machan at (305)
296-1552. Email correspondence should be addressed to irnilrnniie.(. 1 1 ;k Y. tln„
Monroe Count Tourist Develo ment Council—Destination and Turnke Event Fundinic,for FY 2025
1755
The Monroe County Tourist Development Council (TDC) administers the four (4) cent bed tax
collected for the purpose of promoting the Florida Keys as a tourist destination. Each year the
TDC invites applicants who are registered to do business in Florida, to apply for funding for
events in the Florida Keys. All applications will be reviewed by the appropriate District Advisory
Committee (DAC), who shall make recommendations on funding the events to the TDC. Upon
approval of the recommended funding allocation by the TDC, the administrative office will work
with the event coordinator to establish a contract for the event and will present the proposed
contract to the Monroe County Board of County Commissioners for final approval.
D D IIII II NIIII I""'IIII N Q N EVEN`I""
The special event funding program is intended for an organized special annual event that
generates overnight visitors for multiple Monroe County lodging properties, as well as out-of-
area marketing exposure, and is open to the general public. Historically these events have
included: festivals, concerts, and sporting events. Qualified special events shall guarantee
overnight visitors and brand the destination while secondarily entertaining the visitors who are
already here.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the
specific event reflected within the contract with the TDC/BOCC versus the regular programming
of a business, organization, or facility.
For the purpose of this solicitation, a Destination event is developed and produced to entertain
the public and promote tourism in the Florida Keys and Key West by guaranteeing overnight
visitors and branding the destination while secondarily entertaining the visitors who are already
here. Funding is for event marketing purposes only (advertising; promotions; public relations,
etc.)
The event sponsor, for purposes of this RFA and any resulting contract, shall be the production
agent primarily responsible for the production of the event and the entity soliciting funding under
this process. No more than 10% of the total allocated funds shall be expended on advertising
media attributable to in-county placement. A list of TDC permissible marketing expenditures can
be viewed in Exhibit A of the sample contract at: Irru,, :// w.r�ri irlir ecou�„int
III o�/Il:�o a rncai � cai cair/ iicar /11 11 /� ar�rny llca II �estinatiioi II .ycai ircroear�rncai No reimbursement
will be considered for items that are not covered by Exhibit A.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
2 1756
C r ""i""' C""i""' IIII r IIII i""'IIII r III' 1 r C IIII II EIS C 1 IIII''
The TDC Agencies of Record listed below are available to answer questions and assist with the
marketing of your event. Event coordinators are not obligated to utilize the services of the TDC
Agencies of Record.
Advertising Agency of Record: (Tinsley Advertising and Marketing) contact Jaclyn Fortier
( V„ ,q11„yid„ If liislleaor�rn) or John Underwood at 305-856-6060.
Public Relations Agency of Record: NewmanPR contact Carol Shaughnessy
(QIrp11„ Il�earr�ryaiir.cor�rn) at 305-797-0579 or Andy Newman ( S„ill�earr�ryai „ir pr�rn„) at 305-
461-3300.
Internet Agency of Record: (Two Oceans Digital) contact Elaine Cooke
(JG _Il ii„i ep 1 r ooceaai sdligii ll.:. pr.r0 at 305-292-1880.
rU� lll � tEVEN r
District Advisory Committees (DAC) have assigned their top levels of funding to Turnkey Events,
recognizing that those events provide the highest level of economic impact to their district and
serve to brand the destination. The event shall be one that creates a compelling reason to visit
that doesn't already exist without the event. Therefore, consideration for the amount of funding
allocated to a Turnkey special event shall be predicated upon showing of the economic impact
resulting in room night stays generated by the event attendees.
A Turnkey event shall be considered an all-inclusive event where the event contractor has
financial responsibility for every aspect of the production, promotion, and management of the
event. Payment under a contract for a Turnkey event will be made only after completion of the
event and proof that the scope of services as described within the contract has been completed.
The DAC when considering funding of a Turnkey event may also specify within the scope of
services of the contract, specific marketing components that the DAC feels important to the
success of the event.
If a Turnkey event is delayed or cancelled for any reason, no payment shall be forthcoming,
even if the event contractor has out-of-pocket expenses leading up to the actual event. The TDC,
therefore, strongly recommends that the event contractor purchase insurance that covers the
cancellation or delay of an event due to "force majeure" or unforeseen circumstances.
Please note that the DAC may deny funding of an event applying as Turnkey and consider
funding the application as a Destination event.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
3 1757
l''°' II'°' IIII IIII C ' ' l'° IU'°' IIII I01111 IIII JIII""'""'IIII
Applications can only be accepted from a public entity governed by a county or municipality; or
a profit or not-for-profit; or a private business in good standing with the Division of Florida
Corporations. Prior to completing an event application, please go to .w w w.... 0 i.n b 1.z. pirg to ensure
that your organization is registered to do business in the State of Florida. Only entities
(applicants) that are duly registered will be accepted.
Contact the TDC Administrative Office 305-296-1552 to ascertain date, time and venue of the
event funding workshop that will be held within the District in which you are applying. Each DAC
has specific marketing goals and it is strongly recommended that all prospective applicants
attend the workshop in the District where you plan to apply for funding to ascertain the marketing
direction and expectations of that District as it pertains to event applications.
The cost of preparation and submission of the application is the responsibility of the applicant.
Applicants must ensure that their application is submitted to the Monroe County Purchasing
Department by the date, time and method as noted on page 1 of the application. Applications
that are received after the specified deadline as determined within the RFA will not be accepted.
This policy mirrors that of the Board of County Commissioners.
Applicant shall complete, copy, sign (by an authorized officer) and submit the application to the
Monroe County Purchasing Department. Should an attachment be required for your application,
note the Exhibit number on the top right-hand corner of each sheet.
Applicant shall familiarize him/herself with referenced online materials noted on the application
check list on page 45. The online materials include sample contracts and samples of the scoring
system used in determining funding eligibility.
Applicant shall be responsible for securing all federal, state and local permits and approval
necessary for the event. Award of funds under this application does not indicate any approval
by the County and applicant shall be required to comply with all County laws, rules and
requirements. Events that require or have an Agreement with a municipality must have a valid
Agreement with the municipality at the time the event will take place. If the event requires a
permit from a municipality, a letter of intent to approve the permit subject to any unforeseen
circumstance must be provided to TDC administrative office prior to signing of final Agreement.
Please consult with the TDC Administrative Office prior to starting the application process if you
are uncertain about whether your event would be considered.
The applicant shall not lobby, solicit or act to influence the Advisory Committee members and/or
the TDC board members in any way that may have an effect on the outcome of the competition,
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
4 1758
discussion or negotiations leading to the allocation of funding, or an award of contract as
reviewed and approved by the County Attorney's office. Such action may lead to withdrawal of
the application from consideration.
The application shall be considered complete upon receipt and should stand alone with no other
information being provided after-the-fact other than any additional information that may be
requested by the TDC Administrative Office, or questions from the DAC at the allocation meeting.
DAC recommendation on funding allocations shall be limited to recommending allocations which
do not exceed the amount requested by the applicant. Funding requests may be denied, reduced
to a lower level or accepted at the level requested. It is important for the applicant to be aware
that scoring the minimum points required to be considered does not guarantee funding for the
event.
All information furnished or disclosed as part of the application process is considered public
record by the laws of the State of Florida.
All respondents must use the current application downloaded from the County's electronic
bidding platform at https:Hmonroecounty-fl.bonfirehub.com OR www.monroecounty-
fl.gov/BonfireBids. Use of any other application will result in your application being
rejected. All directions within the application must be followed or it will not be accepted.
In the event that additional rounds of FY 2025 of funding applications are offered, the updated
application MUST be downloaded and use of this application for additional rounds of funding will
result in your application being rejected.
Applications must be uploaded to the County's electronic bidding platform by the deadline date
and in the manor listed on the first page of this application. It is applicant's sole responsibility to
ensure that the application is successfully received prior to the application deadline.
Q6 111 IIIC I AQ 6011Y COMKI i i EIF 1'1IIII^(S!° 1�)S )! IIII II CAN°"'i°'°
Workshops will be held in each of the districts via zoom at the following times for those applicants
that are interested in applying for funding. Attendance is strongly recommended. (Please note
that all times and venues are subject to change and can be confirmed by calling the TDC
Administrative Office at 305-296-1552).
District I Wednesday March 13, 2024 3.00 p.m. Zoom Meeting ID: 853 1807 6405
District 11 Tuesday March 12, 2024 6.00 p.m. Zoom Meeting ID: 844 1688 1055
District III Wednesday March 13, 2024 9.30 a.m. Zoom Meeting ID: 830 7782 6833
District IV Tuesday March 12, 2024 2.00 p.m. Zoom Meeting ID: 873 2374 1685
District V Tuesday March 12, 2024 10.00a.m Zoom Meeting ID: 860 2395 3822
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
5 1759
The District Advisory Committee will be reviewing your event application and scoring it during
the allocation meeting.
Scoring will be using a scale with 1 being the lowest.
Upon evaluation, the total scores will be tabulated and applications not scoring 17 points or
higher by the majority of the sitting members, will not be considered for funding. Those events
that meet the minimum scoring requirements noted above will be ranked starting with the highest
average score. In the case of a tie, the highest score in the Timing of Event will be the
determining factor. Points are listed at the end of each Exhibit for ease of scoring by the
reviewers. View Sample scoring sheet here: Ir s://rrr .r�rnoiiroeacoui
fll. o�/IC:::�ocuMe ntQe meair/Vliearm/70l2/IC:::�eastlinatlion aired if unrilke ��ar�rn Ilea ��coirea ��lr�eaea����lidlld
q ,,,,,,,,,,,,, ,y,,,,,,,,,,,,....,,,,,,,,,,,,,,,,,,,,,,,p,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,...........................
The minimum points threshold required to be considered, 17, has been set such that events that
are considered very good to excellent in their "Purpose, Itinerary & Room Nights", "Soundness
of Marketing Plan & Financial Commitment" and "Action Plan" should meet the minimum for
consideration regardless of the "Timing of Event". Events that are considered somewhat good
in those categories will need to thoughtfully utilize "Timing of Event" points in order to meet the
minimum points threshold to be considered. In other words, timing events to be held in slower
months and/or to produce room night stays during mid-week days will be important for achieving
sufficient minimum scoring. Events that are poor in their "Purpose, Itinerary & Room Nights",
"Soundness of Marketing Plan & Financial Commitment" and "Action Plan" will not meet the
minimum to be considered.
It is important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
Destination Events that take place between October 1, 2025 and November 30, 2025 may apply
for pre-promotion of their event. All promotion and related expenditures MUST be spent prior to
September 30, 2025.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
6 1760
FY 2025
October 2024 November 2024 December 2024
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 5 1 2 1 2 3 4 5 6 7
6 7 8 9101112 3 4 5 6 7 8 9 8 9 10 11 1213 14
13 14 15 16171819 10 C C 12 13 14 15 16 15 1617 18192021
20 2122 23 24 25 26 17 18 19 20 2122 23 22 2324 25� 262728
27 2829 3031 24 25 26 27 28 29 30 29 3031
January 2025 February 2025 March 2025
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
2 3 4 1 1
5 6 7 8 91011 2 3 4 5 6 7 8 2 3 . 4 5 .6 7 8
12 13 14 15 161718 9 10 11 12 13 14 15 9 10 11 12 1314 15
19 2021 22 23 24 25 16 17 18 19 20 2122 16 17 18 19 20 21 22
26 2728 29 30 31 23 2425 26 27 28 23 24 25 26 27 28 29
30 31
April 2025 May 2025 June 2025
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 5 1 2 3 1 2 . 3 4 .5 6 7
6 7 8 9101112 4 5 6 7 8 910 8 9 10 11 1213 14
13 1415 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21
20 2122 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28
27 2829 30 25 26 27 28 29 30 31 29 30
July 2025 August 2025 September 2025
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 . 3 4 5 1 2 C .2 3 .4 5 6
6 7 8 9101112 3 4 5 6 7 8 9 7 8 9 10111213
13 1415 16 1718 19 10 11 12 13 1415 16 14 15 16 17 18 19 20
20 2122 23 24 25 26 17 18 19 20 2122 23 21 2223 24 25 26 27
27 2829 3031 24 25 26 27 28 29 30 28 2930
31
USA Holidays and Observances
14 Oct,24 Columbus Da v 11 Nov, 24 Veterans Day 28 Nov, 24 Thanksgiving Day
25 Dec, 24 Christmas 01 Jan, 25 New Year's Day 20 Jan, 25 M L King Dav
17 Feb, 25 Presidents' Da v 18 Apr, 25 Good Friday 20 Apr, 25 Easter Sunday
26 May, 25 Memorial Day 19 Jun, 25 Juneteenth 04 Jul, 25 Independence Day
01 Sep 25 Labor Dav
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
7 1761
IIIII IIIII''°° IIIII............ICATIGNIIIII°° IIIII° . IIIIIIIII IIIIII IIIII IIIII'°°° IIIII IIIII IIIII IIIII
EVENTS TAKING PLACE BETWEEN OCTOBER 1, 2024 THROUGH SEPTEMBER 30, 2025.
DESTINATION EVENTS THAT TAKE PLACE BETWEEN OCTOBER 1, 2025 —
NOVEMBER 30, 2025 MAY APPLY FOR PRE-PROMOTION OF THEIR EVENT
TITLE OF EVENT
EVENT WEBSITE ADDRESS
VENUE
DATE(S) OF EVENT
If you are applying for pre-promotion of an event that takes place
between October 1, 2025 to November 30, 2025 please check this box: ❑
date of c cin't ui efeii to IIII° 2025 callleindair oin pirewous page)
APPLICANT ORGANIZATION
Registered business name exactly as it appears on .... u�„i.nb1 pirg
For Profit ❑ Not for Profit ❑
Please provide a contact for general correspondence for the event. The person listed below
should be able to accept responsibility for receipt of information.
CONTACT PERSON
EMAIL (for correspondence)
TELEPHONE NUMBER (daytime/mobile)
ADDRESS
SUMMARIZE APPLICANT HISTORY:
CODE ENFORCEMENT: Does your organization/property have any outstanding code violations
and/or fines/costs or liens? (please note that pursuant to section 2-25(e), Monroe County Code, organizations
with outstanding code compliant fines are not eligible to receive grants or contracts from the County until such time
as the fines are resolved through payment or settlement). Yes ❑ No ❑ If yes, please explain
below:
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
8 1762
HAS THIS EVENT BEEN PRODUCED IN THE PAST? Yes ❑* No ❑
*IF YES, WHEN?
DID THE SAME APPLICANT PRODUCE IT? Yes ❑ No ❑
List the name of President and other individuals authorized to execute contracts and otherwise
act on behalf Applicant:
Name Title
List staff members, including volunteers, responsible for administrating and organizing this
event, with evidence of their qualifications and capabilities to accommodate the demands of the
event.
Name Qualifications Capabilities
DOES THIS EVENT REQUIRE PERMITS FROM A MUNICIPALITY? Yes ❑* No❑
*If yes, please list permits needed below. A letter of intent from the municipality to approve
the permit, subject to any unforeseen circumstance, must be provided to TDC administrative
office prior to signing of final Agreement.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
9 1763
DISTRICT I APPLICANTS ONLY
(Encompasses the City Limits of KeyWest)
When applying for funding, it is important to understand the number of lodging units
available within the Districts as it is the maximum number of room nights which may be
sold per day — review Table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District I: Key West Units
Max. daily room nights)
Hotel/Motel/B&B/Guest House/Inn 6,279
Vacation Rentals 1,128
RV Park & Campground 0
Total: 7,407
Source: Florida Department of Business and Professional Regulation,TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this District had to sell to raise enough two-
penny bed tax revenue for each level of event Table 2:
funding. The chart is provided to give a clearer District I., Key West
context to the value of the bed tax dollar that Funding Level Room Nights
funds each level. $10,000 1,290
,10
,00t1 9�
The District Advisory Committee may use their $17 17
discretion when evaluating funding $ 000 4 520
25 20
000 2
allocations. However, it is important to $50 000 6,450
understand how the income is derived. $75 000 0,680
$100;000 12,900
$120;000 15,480
$150;000 19,350
1,75,000 22,580
$200;000 25,810
Check box below that best describes the primary purpose of your event:
❑ To draw out— of— county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
10 1764
DISTRICT I CONTINUED ..
EXHIBIT
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (venue and time)
Day 2:Food and Wine tasting (venues and time)
Da 3:Art Festival include venue and times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
11 1765
DISTRICT I EXHIBIT A CONTINUED._.
NUM'C' "IIII° I I°° II' I, I°II S ANTIICIPAT Ulf) IP�011 EVE14T
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting
documentation which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
b tt s, Bin r1r rWc: �. rat .c:uvoc: I�. s.c: err D�2g.���nentC:enter VurWvu : 4.:. �. rvrW xa�rr ��rW
p............ ........................................................................................................y...................................p..................................................... ..................................................................................................................... .................................. .......................................... ........................................y............................................................
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III IIHcaint sl[,ivaIIIIIL Il h e oaouircd oin fl,,iuc aouirnllburina'floin of III IIuHbll rto � Illrui i aui �°ruirll4 ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIU a ui Ilbe uir o� IIII' ooirn IIU ui II°°iu to Y a in d d III r III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
12 1766
DISTRICT I CONTINUED,..
F!�QJIWMNG 11EQUESI
❑ Check this box if your event meets the definition of a New Event.
Definition of New Event: An event that has not taken place in this District previously. A New
Event choosing this category will be considered with other New Event applications from a
separate resource specifically allocated for New Events. If your event does not score the
minimum required score by a maiority of the sitting members, your application will not be
considered for funding. It is important for the applicant to be aware that scoring the minimum
points required to be considered does not guarantee funding of the event.
❑ Level 1: $10,000 ❑ Level 2: $17,000 ❑ Level 3: $25,000
II°
A New Event may choose to apply under the regular event funding process wherein the new
event will compete with previously funded events
Regular Event Funding: Complete this section if your event is NOT applying as a New Event.
Check the appropriate category (Destination or Turnkey) and grant level you are applying for. If
your event does not score the minimum required score by a maiority of the sitting members, your
application will not be considered for funding. The DAC may also decline funding your
application, or fund at a lower funding level. It is important for the applicant to be aware that
scoring the minimum points required to be considered does not guarantee funding of the event.
❑ III' ss uiui s° uioui IIII uinduii II ev& IllRequestinI
❑ Level 1: $10,000 ❑ Level 2: $17,000 ❑ Level 3: $25,000
❑ Level 4: $35,000 ❑ Level 5: $50,000 ❑ Level 6: $75,000
❑ III'uirinllke uinduii 11 s &I IIII' sduss° inI
❑ Level 7: $75,000 ❑ Level 8: $100,000 ❑ Level 9: $120,000
❑ Level 10: $150,000 ❑ Level 11 : $175,000 ❑ Level 12: $200,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
13 1767
DISTRICT I CONTINUED ..
EXHIBIT
ij!"nJn of event
Events are scored based on when in the calendar year they are held. Shoulder and off-season
events receive higher scoring. Additional scoring points are also given for mid-week events. The
average of the past two fiscal years' occupancy, as reported by Smith Travel Research (STR),
is used to create the Timing of Event Scoring. Please note, vacation rental data is not included
in STR. Points are assigned to each occupancy level range. Table 3 below depicts the points
associated with each occupancy level range. Next, it shows the times which your District, during
the past two fiscal years, reached each occupancy level.
Table 3:
[District I —Timm of Event corV;j�� /j
9% to 79% 3 May, June, August November ❑
January, March-April, July,
80%a to 89% 2 December ❑ 2
February, December 2 -31 Martin
Luther King Jr., Memorial Day&
Independence Day Weekends, Fantasy
rest, Fewer Boat,and Lobster Mini
90% to 100% 0 Beason Week ❑ 0
District I Two Year Average Occupancy Trends By
Month
100%
90% �
a 80%
m
700/ Ole
000
o „gym
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 84% 90% 89% 86% 78% 79% 84%.... 71% 58% 69% 77% 83%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked)
2 If your event includes a scholarship component or local charitable contribution
Add one (1) point. Attach backup of contribution as Exhibit B. 1
If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding orfollowing a holiday
weekend) +4
• Add four (4) points if your event falls on at least 2 mid-week days
or or
• Add two (2) points if your event falls on only 1 mid-week day
+2
4 District I Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
14 1768
WIvy,
hen applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
e i
Source: Florida Department of Business and Professional Re ulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many
room nights this District had to District II: Bi Pine Ke & The Lower Ke s
sell to raise enough two-penny
bed tax revenue for each level of
event funding. The chart is
provided to give a clearer
context to the value of the bed
tax dollar that funds each level.
The District Advisory Committee
may use their discretion when
evaluating funding allocations.
However, it is important to
understand how the income is
derived.
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
15 1769
r
i(hllllllllllllllll IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
uuuu
IIIII IIII ,
rr
I �
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
16 1770
r
IIIII IIII
Nil
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here:
O t t..Ps',ZZ Bin 1'1r rWc: � 1']!..y.c:uvoc: I�. s.c: �n D�2c.�.��nentC:enter VirWvu
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III IIHcaint sl[,ivaIIIIIL Il h e oaouircd oin fl,,iuc aouirnllburina'floin of III IIuHbll rto � Illrui i aui �°ruiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY a ui Ilbe uir o� IIII'° ooirn IIY ui I[,°to Y a in d d III r III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
17 1771
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"fl iin IIII siindhn II ev& IllRequestinI
❑ Level 1: $5,000 ❑ Level 2: $10,000 ❑ Level 1 $15,000
❑ Level 4: $20,000 ❑ Level 5: $25,000
❑ III'u.0 iir iin Ill s u.0 iin d ui n 11 s s IIL IIIRequest OinIILy
❑ Level 6: $20,000 ❑ Level 7: $25,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
18 1772
DISTRICT II CONTINUED....
EXHIBIT
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research(STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District II —Timin of Event Scorin
Events held Receive District II: Check box Your
when average Score of: Dates for each occupancy range next to your Table 3
occupancy is: event dates Score is:
0% to 59% 5 September ❑ 5
60% to 69% 4 August, October, November ❑ 4
70% to 79% 3 January, May, June, December 1-24 ❑ 3
80% to 100% 2 February-April, July ❑ 2
0 December 25-31, Martin Luther King Jr., ❑ 0
Memorial Day & Independence Day
Weekends, Fantasy Fest, Power Boat &
Lobster Mini Season Week
District II Two Year Average Occupancy Trends By
Month
90%
M
3
O 50/
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 77% 84% 85% 82% 71% 74% 81%.... 65% 51% 63% 69% 71%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days
or or
• Add one (1) point if your event falls on only 1 mid-week day
+1
4 District II Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
19 1773
District III Applicants Only
(From the west end of the Seven Mile Bridge to the Long Kerr Bridge)
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District III: Marathon Units
Max daily room nights)
Hotel/Motel/B&B/Guest House/inn 2,086
Vacation Rental 1,782
RV Park & Campground 725
Total 14,593
Source: Florida Department of Business and Professional Regulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny District III: Marathon;
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to $5000
the value of the bed tax dollar that funds each $10000 1,460
level. $20,000 1 2,910
The District Advisory Committee may use their $30000 4,370
discretion when evaluating funding allocations. $40,000 5,820
However, it is important to understand how the $50,000 7,280
income is derived.
,Exhibit
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
20 1774
DISTRICT III EXHIBIT A CONTINUED...
EXHIBIT A-2
i!° T'I T" I I"!ll EIZAIZY
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Day 3-Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
21 1775
DISTRICT III EXHIBIT A CONTINUED......
EXHIBIT A-3
NUMBEIZ 01°°JI100MNII 11TS 1° 11 EVE "
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here:
O t t..Ps,ZZ Bin 1'1r rWc: � 1']!..y.c:uvoc: I�. s.c: �n D�2c.�.��nentC:enter VirWvu
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III III taint olll�.ivaIIIIIL Ilh e oaouircd oin fl,,iuc aouirnllburina'floin o1 III II uu bll rto � Illrui i aui �°ruiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY a ui Ill c uir o 1 IIII' ooirn IIY ui II°°iu to Y a in d d III r III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
22 1776
DISTRICT III CONTINUED.,.
IIIII° NQ114GIIIII I�I�
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"fl iin IIII siindhn II ev& Illl sduss° inI
❑ Level 1: $5,000 ❑ Level 2: $10,000 ❑ Level 3: $20,000
❑ Level 4: $30,000 ❑ Level 5: $40,000
❑ III'u.0 iir iin Ill s u.0 iin d ui n 11 s s IIL IIII' equest OinIILy
❑ Level 6: $30,000 ❑ Level 7: $40,000 ❑ Level 8: $50,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
23 1777
DISTRICT III CONTINUED.,.
EXHIBIT
Tlllli )iC i°° E �i �
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District III —Timing of Event Scoring
Events held Receive District III: Check box next Your
when average Score Dates for each occupancy range to your event Table 3
occu `anc is: of. dates Score is:
0% to 59% 5 September ❑ 5
60%to 69% 4 August, October, November, May ❑ 4
70%to 79% 3 January, February, April, June, December ❑ 3
80% to 100% 2 March, July ❑ 2
0 Martin Luther King Jr., Memorial Day & ❑ 0
Independence Day Weekends & Lobster
Mini;Season Week
District III Two Year Average Occupancy Trends By
Month
100%
90%
v
a 80% � m
v 70%
O 60%
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 73% 78% 82% 79% 69% 74% 81%.... 65% 480o 61% 68% 70%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days
or or
• Add one (1) point if your event falls on only 1 mid-week day
+1
4 District III Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
24 1778
DISTRICT IV APPLICANTS ONLY
(Between Long Key Bridge and mile marker 90.939)
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District IV: Islamorada Units
Max daily room nights)
Hotel/Motel/B&B/Guest House/Inn 1,423
Vacation Rental 462
RV Park & Campground 109
Total 1,994
Source: Florida Department of Business and Professional Regulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny District IV: Islamorada
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to $10,000 1,360
the value of the bed tax dollar that funds each $15,000 2,030
level. $20,000 2,710
The District Advisory Committee may use their $25,000 3,390
discretion when evaluating funding allocations. $30,000 4,070
However, it is important to understand how the $40,000 5,420
income is derived.
l li li'
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
25 1779
DISTRICT IV EXHIBIT A CONTINUED....
EXHIBIT
.III III II Ilh""'III III III' 'JIII'°
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
26 1780
DISTRICT IV EXHIBIT A CONTINUED...
1EXHIBIT
IIII IIII III III' II II IIII III C IIII IH III""' III III""'III P IIII' III'III
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here:
O t t..Ps,ZZ Bin 1'1r rWc: � 1']!..y.c:uvoc: I�. s.c: �n D�2c.�.��nentC:enter VirWvu
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III III taint sl[,ivaIIIIIL Ilh e oaouircd oin fl,,iuc aouirnllburina'floin of III. II uu bll rto � Illrui i aui �°ruiuq ooc of c cun. Y
? III III c in III°dui in c uira uir Y IIY a ui Ilbe uir o� IIII'° ooirn IIY ui II°°iu to Y a in d d III r III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
27 1781
DISTRICT IV CONTINUED...
IIII IIII N G IIIL Q U SIIIII
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' ss uiui s° uiu ui IIII siindhn II ev& Illl sduss° inI
❑ Level 1: $10,000 ❑ Level 2: $15,000 ❑ Level 3: $20,000
❑ Level 4: $25,000
❑ III u.0 iir iin Ill s u.0 iin d ui n I° se u.uss t III ev&L iin IIL
❑ Level 5: $20,000 ❑ Level 6: $30,000 ❑ Level 7: $40,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
28 1782
DISTRICT IV CONTINUED....
EXH111BIT
II III III C Q
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District IV—Timing of Event Scoring
Events held Receive District IV: Check box Your Table 3
when average Score Dates for each occupancy range next to Score is:
occupancy is: of: your event
dates
00% to 69% 4 August—October ❑ 4
70% to 79% 3 May, June, November, December ❑ 3
80% to 84% 2 January, April, July ❑ 2
85% to 100% 0 February— March, Martin Luther King Jr., 0
Memorial Day & Independence Day
Weekends & Lobster Mini Season Week
District IV Two Year Average Occupancy Trends By
Month
100%
> 90%
80%
Qmmmm
v 70% t .
O
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 83% 89% 87% 84% 75% 78% 84%.... 69% 55% 68% 72% 72%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days or
or
• Add one (1) point if your event falls on only 1 mid-week day +1
4 District IV Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
29 1783
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
D� tr�ot; l, �i 1_ar„ Un�fi '
Source: Florida Department of Business and Professional Regulation,TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny "� ' // ""'
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to
the value of the bed tax dollar that funds each
level.
"
The District Advisory Committee may use their
discretion when evaluating funding allocations.
However, it is important to understand how the
income is derived.
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
30 1784
/i/////////
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
31 1785
/
/,;. �„ ,rii// as
ariarrrrrrr
"" rir
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here:
O t t..Ps,ZZ Bin 1'1r rWc: � 1']!..y.c:uvoc: I�. s.c: �n D�2c.�.��nentC:enter VirWvu
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I h III IIHcaint sl[,ivaIIIIII e oaouircd oin fl,,iuc aouirnllburina'floin of III IIuHI,)unto � Illrui i aui II°ruiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY' a ui Ill c uir o� IIII'° ooirn IIP ui II°°iu to Y a in d d III r III a in
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
32 1786
Check the grant level you are applying for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"fl iin IIII siindhn II ev& IllRequestinI
❑ Level 1: $10,000 ❑ Level 2: $15,000 ❑ Level 1 $20,000
❑ Level 4: $25,000 ❑ Level 5: $30,000 ❑ Level 6: $35,000
❑ Level 7: $40,000
❑ III u.0 iir iin Ill s u.0 iin d ui n Request III ev&L iin IIL
❑ Level 8: $10,000 ❑ Level 9: $20,000 ❑ Level 10: $30,000
❑ Level 11: $40,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
33 1787
rr,
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
Events held Receive District IV: Check box next Your Table 3
when average Score of: Dates for each occupancy to your event Score is:
occu anc is: range dates
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District V Two Year Average Occupancy Trends By
Month
v 90%
m4
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70% I
O 4
50% .
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 73% 82% 83% 75% 71% 74% 77%.... 60% 53% 63% 67% 63%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked)
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days or
or
• Add one 1point if your event falls on only 1 mid-week day +1
4 District V Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
34 1788
EXHIBIT C
Di Di IIII ""'i""IIIIi iU°' IIII i i D IIII i i CIIII C IIII i' ii
i WWW i! FIIIIIIIIL... i! ....
..........................................................................................................................IIII. ..........................
If you receive the money you are requesting from the TDC, describe in detail how your
organization plans to market your event to appeal to your target market. Please be specific about
your media placement/cost. If you require more space that what is provided, please attach as
Exhibit C.
Highest points will be awarded for soundness of plan and the strength of your
organization's funding contribution.
Continue on next page if needed...
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
35 1789
EXHIBIT C
D u D i IIII ""i""'IIII i IU°' IIII i i D IIII u i C IIII C i""' a ""i""'
i WWW i1 ! IIIIIIIL... i1 ....
................................................L,,..,,..,..,,..,,........................................IIII. ..........."..,,.....j...
What is the total amount of your Marketing Plan: $
How much is the applicant contributing to the marketing of
this event in "Hard Dollars"? Please do not include funds
requested from TDC or other grants —funds listed on this
line should only include what the applicant organization
itself is providing towards the marketing of the event. $
If you are a re-occurring event, attach as Exhibit C-1 your operational budget detailing the
income/expenses for your last event including community hard dollar support contributions.
0111,
If you are a new event, attach as Exhibit C-2 your projected operating budget detailing your
projected income/expenses for the proposed new event including community hard dollar
contributions.
Sample Budgets can be found at: Irr,,, .:// w.r�ri ir�ir e ou�nt
III..:go�/Il:�o a rncai � cai cair/ iicar / /� ar�rny llca II �estinatiion aired„ II uirir�„lke ![ !Ag�,ts?b�id...11. .::.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
36 1790
EXHIBIT Q
Submit a detailed action plan including appropriate permit(s) for the event if applicable, and how
parking/security and road closures will be handled during your event. The plan should include
the following information:
1. Describe how your event plan will handle road closures. If applicable, enclose a copy of
the approval by the appropriate county/municipal entity.
2. Describe how your event plan will accommodate parking and trans ortation-
3. Describe how your event plan will handle security.
4. Event Sustainability
Our visitors come to enjoy events, but in the process, a tremendous amount of waste is
generated, much of it recyclable. The single most effective tool in reducing waste at special
events is planning ahead. On the next page (page 38), complete a narrative on how you plan to
reduce waste during your event by doing the following:
a. Encourage recycling message within programs and brochures to recycle during the event
and also at home.
b. Encourage "Green" advertising (broadcast and digital)
c. Encourage vendors to use biodegradable and compostable products (utensils; plates and
cups; paper or canvas bags)
d. Encourage the use of clearly identified recycling containers
e. Discourage use of single use plastic bags and other products
f. Please list any positive or negative effects on the environment that your event may have
and how you plan to mitigate these effects
sefWll coin tact unuirnlbeir
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.... '.................................. ...................................
Qlily of Il araUll on:: '43 5165 slarnora 'a VHHagg a Ilallau a ...3433.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
37 1791
EXHIBIT D CONTINUED...
IIIII IIIII IIIII°° IIIII IIIII
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
38 1792
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F-inrm' WN09 Request torTaxpayer Give I to the
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Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
39 1793
IIIIj j j j jj IIII IIII j
III '^ III IIIIII III III III TUIIIIKII r' III .. �IIIIII �„III (3.„
INSURANCE CHECKLIST FOR VENDORS SUBMITTING PROPOSALS OR BIDS FOR WORK
To assist in the development of your proposal,the insurance coverages marked with an "X"will be required in the
event an award is made to your organization. It is required that the bidder sign requisite form reflecting coverage
and submit it with the proposal.
WORKERS' COMPENSATION
AND
EMPLOYERS' LIABILITY
Workers' Statutory Limits
X Compensation
Bodily Injury by Accident/Bodily Injury by Disease, Policy
Limits/Bodily Injury by Disease each employee
WC1 Employers Liability $100,000/$500,000/$100,000
WC2 Employers Liability $500,000/$500,000/$500,000
WC3 Employers Liability $1,000,000/$1,000,000/$1,000,000
US Longshoremen &
WCUSLH Harbor Workers Act $1,000,000
WCJA Federal Jones Act $1,000,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
40 1794
GENERAL LIABILITY
As a minimum, the required general liability coverages will include:
• Premise Operation • Products and Completed Operations
• Blanket Contractual • Personal Injury
Required Limits:
GL1 $300,000Combined Single Limit
GI-2 $500,000Combined Single Limit
GI-3 X $1,000,000 Combined Single Limit
GI-4 $2,000,000Combined Single Limit
GI-5 $3,000,000Combined Single Limit
GI-6 $4,000,000Combined Single Limit
GI-7 $5,000,000Combined Single Limit
Required Endorsements:
GLLIQ Liquor Liability
GLS Security Services
All endorsements are required to have the same limits as the basic policy.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
41 1795
BUSINESS AUTOMOBILE LIABILITY
As a minimum, coverage should extend to liability for:
o Owned; Non-Owned and Hired Vehicles
Required Limits:
$50,000 per Person:$100,000 per Occurrence
$25,000 Property Damage
Or
$100,000 Combined Single Limit
(The use of VLI should be limited to special projects that involve other
governmental entities or "Not for Profit"organizations. Risk Management
VL1 must approve the use of this form).
$200,000 per Person; $300,000 per Occurrence
$200,000 Property Damage
or
VL2 $300,000 Combined Single Limit
$500,000 per Person; $1,000,000 per Occurrence
$100,000 Property Damage
or
VL3 $1,000,000 Combined Single Limit
VL4 $5,000,000 Combined Single Limit
Miscellaneous Coverages
Limits equal to the
Full Replacement Value of the completed
BR1 Builders Risk project.
CLI Cyber Liability $1,000,000
Limits equal to the maximum value of any one
MVC Motor Truck Cargo shipment
PRO Professional Liability $300,000 per Occurrence,/$ 500,000 Agg.
PRO2 $500,000 per Occurrence/$1,000,000 Agg.
PRO3 $1,000,000 per Occurrence$2,000,000 Agg.
POL1 Pollution Liability $ 500,000 per Occurrence/,$(,000,000 Agg.
POL2 $1,000,000 per Occurrence/$2,000,000 Agg.
POL3 $3,000,000 per Occurrence/$6,000,OOOAgg.
POL4 $5,000,000 per Occurrence/$10,000,000 Agg.
EDt Employee Dishonesty $ 10,000
ED2 $100,000
GK1 Garage Keepers $ 300,000 ($25,000 per Vehicle)
GK2 $ 500,000 ($100,000 per Vehicle)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
42 1796
GK3 $1,000,000 ($250,000 per Vehicle)
MED1 Medial Professional $300,000/$750,000 Agg.
MED2 $500,000/$1,000,000 Agg.
MED3 $1,000,000/$3,000,000 Agg.
MED4 $5,000,000/$10,000,000 Agg.
IF Installation Floater Maximus value of Equipment Installed
VLP1 Hazardous Cargo Transporter $300,000 (Requires MCS-90)
VLP2 $500,000 (Requires MCS-90)
VLP3 $1,000,000 (Requires MCS-90)
Maximum Value of County Property that will be
BILL Bailee Liab. in the Bailee's possession
HKL1 Hanger Keepers Liability $300,000
H KL2 $500,000
H KL3 $1,000,000
H KL4 $5,000,000
AIR1 Aircraft Liability $1,000,000
AIR2 $5,000,000
AIR3 $50,000,000
AEO1 Architects Errors &Omissions $250,000 per Occurrence/$500,000 Agg
AE02 $500,000 per Occurrence/$1,000,000 Agg
AE03 $1,000,000 per Occurrence/$3,000,000 Agg.
AE04 $300,000,000 per Occurrence/$5,000,000 Agg.
ARP All Risk Property Full Replacement Value of Structure
EOJ Engineers Errors &Omissions $250,000 per Occurrence/$500,000 Agg.
E02 $500,000 per Occurrence$1,000,000 Agg.
E03 $ 1,000,000 per Occurrence,$2,000,000 Agg.
E04 $ 5,000,000 per Occurrence$10,000,000 Agg.
WL1 Water Craft Liability $500,000 per Occurrence
WI-2 $1,000,000 per Occurrence
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
43 1797
APPLICANT'S
INSURANCE
STATEMENT
I understand the insurance that will be mandatory. If awarded the contract all insurance
requirements will be satisfied.
Applicant Name Signature
Title
OrganizationName...........................................................................................................................................................................................................................................................................................................................................................................................................
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
44 1798
l'°'r"':'r IIII IIII C °"'llll C °°° IBC IIII JIII
t itlt E291!
I have completed the following items:
❑ Each section of the application has been completed
❑ Application has reviewed the sample Contracts below:
• Destination Event: hgon,II;��.,.sk�://www.ir"ioniroe.c uno ......f....I.I.......g......�y .................a...r...........entCenter/Jew/1341 /Sair,-il,?
.................r ........................................................................................................................................... . e .........................................................................................................................................................................................................k..
.....
Destination„Even�, „ „ ................
:„ ,
• Turnkey Event: hot, s:Wuuu .in°mnir � ,k �uno III. /II �cuini ,knoC ,no ,kir/�Jii ,ku /16 3/Saini�ll ,k
❑ Applicant has reviewed the sample Reimbursement Packets below:
• Destination Event: httas://www.in"ioniroecount fII. �y/Il c�.2.n°�entCenteit/VJiew/10895/Sain°i?II�;k
I.....................................................
.....................................................................................................................g ,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,, ...........................................................................................................................................................................................I.......................
Destination....lEvent....IPeIin,-i sein"ient....lPacket
.............................................................................................................................................................................................................................................................................................
• Turnkey Event: hoo?s://www.inlon�iro ;� �uno II. � /II f!cuin��ienorQentesir/�Jli��w/10896/Sain.1......g�
,,,,u,Ir,nII �M„ „:„IC�,y�;k",n(t,:„Il ,�,,kiiin;i„Ib,uIr, �;in;ien!;t„:„IPack kt
❑ Applicant has reviewed the scoring sheet: h�,D;,tUps;// w.in„i„��,nlr���;k ��,u„nty::,,,
[II. 2yZ.IDocuin,-ientCenteir/VJiew//0/2/II estrinatrion and I uirnike ....Sain°�;�II ;k ore Sheet that is utilized
by the District Advisory Committees and understands that the application must score 17 points or
above by the majority of the sitting members in order to qualify for funding.
❑ Applicant has attached Exhibit A-3, supporting documentation on how out of county visitors were
estimated
❑ Applicant has attached Exhibit A-4, a narrative/plan on how the actual number of out-of-County
visitors and number of room nights will be determined for this event.
❑ (if applicable) Applicant has attached as Exhibit B, back up of scholarship or local charity
contribution. A list of acceptable back up can be found here: 1„up. ,,;;,
rnor.iroec.2�. ri.t .civic:�lus.c:���rrr D��c.�.��n�Wr�tC;�Wr�t�Wr View �4.°.�6:1.. C:harit -and-Scholar. �
❑ Applicant has submitted the event's budget and income/expense report for the last event. Re-
occurring events should submit Exhibit C-1 and new events should submit Exhibit C-2 (page 36)
❑ Applicant has printed and completed the W- 9 form included within the application (page 39)
❑ (if applicable) This event requires an Agreement with a municipality and will have a valid
Agreement at the time the event takes place (see page 4)
❑ (if applicable) This event requires a permit from a municipality and has attached a letter of intent
to issue the permit from the municipality as Exhibit D (see page 4)
❑ (for Turnkey funding requests only) Applicant has printed and completed the Insurance Check
List (pages 40-44)
Print off this page, sign below and include as part of your application
Signed by:
Print Name:
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2025
45 1799