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Item D7 D7 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE �� i Mayor Holly Merrill Raschein,District 5 The Florida Keys Mayor Pro Tern James K.Scholl,District 3 Craig Cates,District 1 Michelle Lincoln,District 2 David Rice,District 4 Board of County Commissioners Meeting February 21, 2024 Agenda Item Number: D7 2023-2161 BULK ITEM: Yes DEPARTMENT: Tourist Development Council TIME APPROXIMATE: STAFF CONTACT: Christine Limbert No AGENDA ITEM WORDING: Approval of First Amendment to Advertising Agency Agreement with Underwood Martell, Inc. d/b/a Tinsley Advertising and Marketing, Inc. to revise the scope of services, compensation and reimbursement contract provisions to allow for attendance at the Governor's Conference on Tourism, to prepare and submit Visit Florida Flagler award entries and to attend conventions, trade shows, conferences or other events as approved by the TDC board. ITEM BACKGROUND: The County and Underwood Martell, Inc. d/b/a Tinsley Advertising and Marketing, Inc. (Contractor) entered into an Advertising Agency Agreement on July 21, 2021 for professional advertising services, which includes consulting advice relating to the Monroe County Tourist Development Council("TDC") marketing and promotion of tourism. The Governor's Conference on Tourism is held annually and is one of VISIT FLORIDA'S events which is an educational conference for the Florida tourism industry. This event brings together tourism industry professionals, advertising agencies, travel experts and state leaders to explore the latest trends and opportunities for the tourism industry. The Contractor has attended this event for more than 25 years as the County's advertising agency and regards it as a show case of all Destination Marketing Organizations (DMOs) and attractions in the State of Florida to learn more about the travel industry in Florida and as well as travel trends, and VISIT FLORIDA co-op program etc. which assist Contractor in better promotion of the Florida Keys and Key West. The Flagler Awards is an annual statewide competition recognizing outstanding Florida tourism marketing and the awards ceremony is part of the Governor's Conference on Tourism. The program was created by VISIT FLORIDA to honor the countless individuals and organizations that help position Florida as the No. 1 travel destination in the world. Each year the Flagler Awards pay tribute to the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world. At the direction of the TDC's Marketing Director, entries have been prepared and submitted by Contractor which has resulted in winning entries awarded to the TDC. 1841 Contractor also attends other conventions, trade shows and conferences as approved by the TDC or TDC's Marketing Director which will allow for the Contractor to better promote the Florida Keys and Key West, as the TDC's exclusive advertising agency. The Agreement did not specifically include these services and participation in these events in the scope of services listed in the Agreement. This Amendment to the Agreement to allow for these services to continue and to revise the scope of services, compensation and reimbursement contract provisions to include these services and costs. PREVIOUS RELEVANT BOCC ACTION: The BOCC approved the Agreement on July 21, 2021. INSURANCE REQUIRED: Yes CONTRACT/AGREEMENT CHANGES: This Amendment to the Agreement revises the scope of services, compensation and reimbursement contract provisions to allow for attendance at the Governor's Conference on Tourism, to prepare and submit Flagler award entries and to attend conventions, trade shows, conferences or other events as approved by the TDC board. STAFF RECOMMENDATION: Approval. DOCUMENTATION: 2024 02 COI Tinsley Signed exp 3 25 2024.pdf 2024 02 COI Tinsley Signed exp 7 1 2024.pdf Amendment to Tinsley Agreement Final-signed.pdf FINANCIAL IMPACT: TDC Budget The Estimated Financial Impact is as follows based on last year's costs. Total: $7,050 Governor Conference on Tourism: Travel, Lodging,per diem to for 3 Tinsley employees approximately $3,400 Flagler Award Entries (10 Entries) Staff time to prepare & submit entries- approximately $3,200 Entry Fees- $450 1842 TINSADV-01 NVALLE ACORO`° CERTIFICATE OF LIABILITY INSURANCE FDATE(MM/DD/YYYY) `►...— 2-09-2024 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S),AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Elliott McKiever&Stowe NAME: Butler,Buckley,Deets,Inc. PHONE FAX 6505 Blue Lagoon Dr Suite 250 (A/C,No,Ext): (A/C,No): Miami,FL 33126 E-MAIL Istowe@bbdins.com INSURERS AFFORDING COVERAGE NAIC# INSURERA:LIBERTY MUTUAL INS CO 23043 INSURED INSURERB:AXIs Insurance Company ADM 37273 TINSLEY ADVERTISING MARKETING INSURER 7 2000 S Dixie Hwy,Ste 201 INSURER D: Miami,FL 33133 INSURER E INSURER F: COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPE OF INSURANCE ADDL SUBR POLICY NUMBER POLICY EFF POLICY EXP LIMITS LTR INSD WVD MMIDD/YYYY MMIDD/YYYY A COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 1,000,000 CLAIMS-MADE X OCCUR BZS 24 66002877 3/25/2023 3/25/2024 DAMAGE TO RENTED 1,000,000 X ( ) PREMISES Ea occurrence $ MED EXP(Any oneperson) $ 15,000 APPROVED BY RISK MANAGEMENT Excluded PERSONAL&ADV INJURY $ BY - GEN'L AGGREGATE LIMIT APPLIES PER: ,, , GENERAL AGGREGATE $ 2,000,000 X POLICY JECT LOC DATE 2j11/Z62 PRODUCTS-COMP/OPAGG $ 2,000,000 OTHER: WAIVER NIA—YES_ $ A AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT 1,000,000 Ea accident $ ANY AUTO X BZS(24)66002877 3/25/2023 3/25/2024 BODILY INJURY Perperson) $ OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY Per accident $ X HIRED X NON-OWNED PROPERTY DAMAGE AUTOS ONLY AUTOS ONLY Per accident $ A X UMBRELLA LIAB X OCCUR EACH OCCURRENCE $ 1,000,000 EXCESS LIAB CLAIMS-MADE USO(24)66002877 3/25/2023 3/25/2024 AGGREGATE $ 1,000,000 DED RETENTION$ $ WORKERS COMPENSATION PER OTH- AND EMPLOYERS'LIABILITY Y/N STATUTE ER ANY PROPRIETOR/PARTNER/EXECUTIVE ❑ E.L.EACH ACCIDENT $ OFFICER/MEMBER EXCLUDED? N/A (Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ If yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ B Occurrence Prof.Liability P-001-000244665-05 2/11/2024 1/11/2025 Each claim 1,000,000 DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required) MONROE COUNTY BOCC IS ADDED AS AN ADDIONAL INSURED WITH REGARD TO GENERAL LIABILITY AND AUTOMOBILE INSUANCE. CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE MONROE COUNTY BOARD OF COUNTY COMMISSIONERS THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. C/O RISK MANAGEMENT P.O.BOX 1026 KEY WEST,FL AUTHORIZED REPRESENTATIVE 33041 The ACORD name and logo are registered marks of ACORD 1843 AC'C)R" CERTIFICATE OF LIABILITY INSURANCE DATE (MM 02/09/2024 YYW) l �- 24 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Marsh Affinity y PHONE Marsh Affinity (A/C, o,Ext): 8007438130 FAX No): a division of Marsh USA LLC. E-MAIL ADPTotalSource@marsh.com PO BOX 14404 ADDRESS: Des Moines,IA 50306-9686 INSURER(S)AFFORDING COVERAGE NAIC# INSURER A: Illinois National Ins Co 23817 INSURED INSURER B: ADP TotalSource CO XXI,Inc. INSURER C: 5800 Windward Parkway INSURER D: Alpharetta,GA 30005 Alternate Employer: INSURER E: Underwood Martell Inc DBA Tinsley Advertising&Marketing INSURER F: 2000 S Dixie Hwy Suite 105B Miami,FL 33133 COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPEOFINSURANCE ADDLSUBR POLICY NUMBER POLICY EFF POLICY EXP LIMITS LTR INSD WVD (MM/DD/YYW) (MM/DD/YYW) COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ CLAIMS-MADE ❑OCCUR DAMAGE TO RENTED $ PREMISES Ea occurrence MED EXP(Any one person) $ APPROVED BY RISK MANAGEMENT PERSONAL&ADV INJURY $ ,. GEN'L AGGREGATE LIMIT APPLIES PER: BY GENERAL AGGREGATE $ POLICY F—]PRO ❑LOC DATE 2�11�20�.4" PRODUCTS-COMP/OP AGG $ OTHER: WAIVER N/A_YES_ $ AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $ Ea accident ANY AUTO BODILY INJURY(Per person) $ OWNED SCHEDULED BODILY INJURY(Per accident) $ AUTOS ONLY AUTOS HIRED NON-OWNED PROPERTY DAMAGE $ AUTOS ONLY AUTOS ONLY Per accident UMBRELLA LIAB OCCUR EACH OCCURRENCE $ EXCESSLIAB CLAIMS-MADE AGGREGATE $ DED RETENTION$ $ WORKERS COMPENSATION PER OTH- AND EMPLOYERS'LIABILITY Y/N X STATUTE ER ANYPROPRIETOR/PARTNER/EXECUTIVE E.L.EACH ACCIDENT $ 2,000,000 OFFICER/MEMBER EXCLUDED? ❑ N/A WC 034274994 FL 07/01/2023 07/01/2024 A (Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 2,000,000 f yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 2,000,000 DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES(ACORD 101,Additional Remarks Schedule,may be attached if more space is required) All worksite employees working for Underwood Martell Inc DBA Tinsley Advertising&Marketing paid under ADP TOTALSOURCE,INC.'s payroll,are covered under the above stated policy.Underwood Martell Inc DBA Tinsley Advertising&Marketing is an alternate employer under this policy. CERTIFICATE HOLDER CANCELLATION Monroe County Board of County Commissioners c/o:Risk Management SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE P.O.Box 1026 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN Key West,FL 33041 ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE O ACORD 25(2016/03) ©1988-2015 ACORD CORPOP6XION.All rights reserved. The ACORD name and logo are registered marks of ACORD 1844 FIRST AMENDMENT TO ADVERTISING AGENCY AGREEMENT THIS FIRST AMENDMENT TO AGREEMENT, is made and entered into this 21St day of February 2024, by and between Monroe County, Florida, (hereinafter called the "County"), and Underwood Martell, Inc., doing business as Tinsley Advertising & Marketing, Inc. (hereinafter called the "Contractor"). WITNESSETH: WHEREAS, the County and Contractor entered into an Advertising Agency Agreement on July 21, 2021 ("Agreement") for professional advertising services, which includes consulting advice relating to the Monroe County Tourist Development Council ("TDC") marketing and promotion of tourism, and WHEREAS, the Governor's Conference on Tourism is held annually and is one of VISIT FLORIDA'S events which is an educational conference for the Florida tourism industry. This event brings together tourism industry professionals, advertising agencies, travel experts and state leaders to explore the latest trends and opportunities for the tourism industry; and WHEREAS, the Contractor has attended this event for more than 25 years as the County's advertising agency and regards it as a show case of all Destination Marketing Organizations (DMOs) and attractions in the State of Florida to learn more about the travel industry in Florida and as well as travel trends, and VISIT FLORIDA co-op program etc. which assist Contractor in better promotion of the Florida Keys and Key West; and WHEREAS, The Flagler Awards is an annual statewide competition recognizing outstanding Florida tourism marketing and the awards ceremony is part of the Governor's Conference on Tourism. The program was created by VISIT FLORIDA to honor the countless individuals and organizations that help position Florida as the No. 1 travel destination in the world. Each year the Flagler Awards pay tribute to the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world. At the direction of the TDC's Marketing Director, entries have been prepared and submitted by Contractor which has resulted in winning entries awarded to the TDC; and WHEREAS, Contractor also attends other conventions, trade shows and conferences as approved by the TDC or TDC's Marketing Director which will allow for the Contractor to better promote the Florida Keys and Key West, as the TDC's exclusive advertising agency; and WHEREAS, the Agreement did not specifically include these services and participation in these events in the scope of services listed in the Agreement; and 1845 WHEREAS, County desires to enter into this Amendment to the Agreement to allow for these services to continue and to revise the scope of services, compensation and reimbursement contract provisions to include these services and costs; NOW THEREFORE, in consideration of the mutual covenants contained herein, the parties agree as follows: 1. Amend Paragraph 2. Scope of Services to add the following: N. The Contractor shall attend the annual Florida Governor's Conference on Tourism. The Contractor shall attend conventions, trade shows, conferences and other events as approved by the TDC which are deemed to assist the Contractor in performance of the advertising services set forth in this Agreement. O. The Contractor shall prepare and submit Flagler award entries, as directed by the Marketing Director. The Contractor shall be compensated for its time to create and submit the Flagler award entries and for the entry fee. 2. Amend Paragraph 3. Compensation to add the following: E. VISIT FLORIDA Governor's Conference on Tourism & Flagler awards and other events as approved by the TDC: 1) Contractor shall be reimbursed for travel costs to and from the VISIT FLORIDA annual Governor's Conference on Tourism, including travel, lodging, mileage, per diem in accordance with Monroe County Codes and Policies. The Contractor shall be reimbursed for the Registration/Conference Fee. No time will be charged, and no compensation shall be paid for attendance at any convention, trade show, conference or other event. Travel expenses are regulated by the Monroe County Code Sec. 2-106 to 2-112 and adequate documentation must be provided by Contractor, including but not limited to the exact dates of travel, lodging, mileage, costs. If the TDC approves Contractor's attendance at other conventions, trade shows, conferences and events, the Contractor shall be reimbursed for travel, lodging, milage, per diem, and registration fees. 2) Flagler Awards: The Contractor shall be compensated for time to create, prepare and submit entries. The Contractor shall also be reimbursed for the entry fee charged by VISIT FLORIDA. The Contractor's time shall be invoiced in accordance with the hourly rates as set forth below: Creative Director - $180.00 Senior Copywriter - $175.00 Copywriter - $140.00 Senior Art Director - $165.00 Broadcast Supervision - $120.00 Computer Artist- $145.00 Traffic Supervisor - $135.00 Amendment to Advertising Agreement I D#2609 2 1846 IN WITNESS WHEREOF, the parties hereto have caused this Amendment to Agreement to be executed the day and year first above written, (SEAL) Board of County Commissioners Attest: Kevin Madok,Clerk of Monroe County As Deputy Clerk Maiyor/Chairman MONROE COUNTY ATTORNEY ,VPR V�DAS TO FOR i: I �10 w P M V. 2 CHRISIJKLIMBERT-BARROWS ASSISTANT COUNTY ATTORNEY (To be fifled out Lwy, Oinitracior) DATE ,2/10/24 Tinsley R dv Ieing and IM!arketin Inc. BY! Executl Offi r Print Name Date AND TWO WITNESSES (2) (2); eiint Name - 7 Print Name Date: Date- /a Amendment to Advertising Agreement 1UH 2609 3 ......... ......... -------- 1847