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Item I1 I1 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE �� i Mayor Holly Merrill Raschein,District 5 The Florida Keys Mayor Pro Tern James K.Scholl,District 3 Craig Cates,District 1 Michelle Lincoln,District 2 ' David Rice,District 4 Board of County Commissioners Meeting April 17, 2024 Agenda Item Number: I1 2023-2324 BULK ITEM: Yes DEPARTMENT: Airports TIME APPROXIMATE: STAFF CONTACT: Katie Atkins n/a AGENDA ITEM WORDING: Approval to sponsor 4th of July Fireworks throughout Monroe County in accordance with Airport promotional sponsorship Resolution No. 123-2021. ITEM BACKGROUND: The Airport desires to promote goodwill throughout the County by sponsoring Independence Day fireworks events in Key Largo, Upper Keys/Islamorada, Marathon, Big Pine/Lower Keys and Key West. As shown in the attached documents, the sponsorships will reach thousands of residents and visitors by way of advertisements; media recognition (print/radio/social media); promotional material; and mention of the Airport through Chamber of Commerce and Rotary events, websites and social media. PREVIOUS RELEVANT BOCC ACTION: Approval of Airport promotional sponsorship Resolution No. 123-2021 on March 17, 2021, and approval to sponsor 4th of July Fireworks on June 16, 2021; May 18, 2022; and May 17, 2023. INSURANCE REQUIRED: No CONTRACT/AGREEMENT CHANGES: n/a STAFF RECOMMENDATION: Approval DOCUMENTATION: FINAL 2024 Fireworks Sponsorships.pdf Key West Rotary Sponsorship Report.docx Upper Keys Rotary Sponsorship Report.pdf Resolution 123.pdf 2557 Key Largo Chamber Sponsorship Report.pdf Lower Keys Rotary Sponsorship Report.docx Marathon Rotary Sponsorship Report.docx FINANCIAL IMPACT: Effective Date: Expiration Date: Total Dollar Value of Contract: $75,000 ($15,000 for each of the five sponsorships) Total Cost to County: $0 Current Year Portion: Budgeted: Source of Funds: Airport Operating Fund 404 CPI: Indirect Costs: Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: N/A If yes, amount: Grant: County Match: Insurance Required: No Additional Details: N/A 2558 w f e ROTARY CLUB C_' � w OFTHE UPPER KEYS POST OFFICE BOX 1,51,4 - TAVERNIER,, 330170 4 th o duly Clelebrat41 ilon, 2024 Join us at Founders Park in celebrating our great country's Independence. Upper Keys Rotary, with the hell) of the Village of lslaarratarraaadaa, and our generous sponsors, puts on it fun-filled event with live euntertauiunnni.ent, food, drinks, games annul, of course, firework-;. Festivities begin at 5 p.urn., and conclude artier the fireworks. Sponsorship Levels — Deadline is, June 15, 2024 Choose your level of purrnstnrslrip below. Crarnd inane Sponsor $10,000, and Above Donation Banner plaaclement at the park, large logo coil all advertising, Including event posters and thank you ad, Mention in prey- and post-nredraa a n,namufu ace nae nts and dLIFilIg event. VIP paarknnp. cornpH.mentary drinks arid entry foi- up to .10 vehicles. $15,000.00 Rotling 'I b uunder Sponsor ) ' 5,000 Donation — Banner placement nt art tlae park, large logo on all advort sirn, , including event posters, and thank you ad. Mention in pre_ and post-media a urataourie.ernent and during eN"en't.. t" onnplimentatry entry for tip to five vehicles Rocket I,arrutnelner Sponsor (q, $ ,500 Donation — Banner placement at,, tlne park, rruediurrna logo, on all advertising, including n event posters and thank you ad. Nlerntlurrr lun pre- and post-rrnedu<a an nou.uneennetnis and during event. Whistling Sponsor fire l 000 Donation Logo on all advertising, including event posterq rid thank you ad. Logo on, banner witli, other sponsors al park. arrnraarn t'"aandle Sponsor n? $500 ltrurraatl+ n — Naarnre on arll advertising, Including eveunt posters and tlnaaunk �anuu reel. Name on bamner with other a ponsons at park. Sfa;arkler mirror( ' 50 Donation — Name rant banner with other sponsors, Contact nta ct Naame: Riclranrd S t rdr.kl nd .................................................................................................................................................................................................................................................................................................................................................................................... wornpat ny Name. ,e West International Airport ort. Mailing Address,' ,_ 1,,,,SouthRoosevelt,,,,;,,l .,,'Ke ,,;, est, pl 3,3040 Business, and Cell :Plnqne 30,5393.7742 E-mail Strickla,ad-itic,hard@monr,oecounty-fl.g,ov pau mrment should, be made by check to Upper l ey!,.; Rotary Foundation, Inc., P.O. Box 151 „ Tarveu4un er, t~`L 33070. For more infOrniation, call 015-304-005 . Upper Kup Roaavy loic is as rep aeaa°eaar501k (3. mx-exempl'aarguld aamaaraa "mh the nate PY'Fharld'a da"eaaw'resair,rr a-arpv ar,(this for ,taw H'a sawwt rr.a ra aat co qv r f u°e)aar r,aar-dedvwafhk dramorran as rafNov,,d hY d+av, 2559 pl Ala a 1�� rri �°� u Ivey West & Florida Keys Marathon International Airport Key Largo Chamber or Commerce Ott n: Richard Strickland, CM Att m Elizabeth Moscynskii Key West Florida, 33040 ley„Largo, FL 33037 MIN of Ju]y Fireworks Show,- ley Largo -Free Community Event at Presenting Fireworks sponsor , 0,01.00 Sponsor Benefit Package Tru ii tee Level Top Tier Membership with the Key Larger Chamber of Comimerce Angle Fish Package: Business logo on home page of charnber website with link to Airport Two premium listings on ww,nelbsite Run-of-site bainner an wwebs'ite 970 wwr x 90 h Logo recognition in the 2023 annual visitor and newcomer guide Logo recognition in the monthly members directory Members Mailing labels 6 times a year M' onthly meetings luncheon for 4 Ask a local (business card display) Dues for 12 months Event Benefits; Logo on banners, IParade sponsor VIP tent, wwebsite, social media and poster Company, banner in the parade Recognition on all media VIP seating for up to 20at Parade First float placement in Parade Banner at Fireworks, Link on Chamber event day web page One Person from your organization will be honored as parade Judge 2560 Fh Rotary hl 1M, ar,athonME= r� I uuuuuu�i�m IIIIIIIIIIIIIIII II ����� �8 uuuuVllllllllllllllllllllllll IIIIII VVVVVVVVVVVVVVVVVVVVVVV��� I�, ""ili Illi'i"""" III IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIVIIIIIIIIIIIIIIIIIII. m m uuuuuuuuuuuuuuuupppl, II I I IIIIIIII Illl��uuuou I�����., BECOME, 4S P()l: P4 S IR Please support one of �Maralthon s, biggest, events'.11 r. ALL, FUNDS, SCHOLARSHIPS �HELP SUPPORT' ST" LOCAL & LOCAL SERVICE v * *" * * * * * * * * PROJECTS Marathons Annuat IndePendence at Sombrero Beach 111111111112561 OOLY SKY ROCKET SPONSOR $15,000 DONATION, EXCLIUSIVE BANNER PLACEMS ENT, T THE BEACH, THANK YOU ANNOUNCEMENT PRIOR TO THE FIREWORKS,K SHOW LARGE LOGO ON ALLADVERTISING INCLUDING EVENT POSTERS ND FLYERS, MENTION ON ALL RADIO I f , 'WP PARI IING SPOT. (FREE $40 TICKET ,AND MORE! DYNAMITE SPONSOR $1,500 DONATION AN CANDLE,SPONSOR • Logo or"i cell aidvefti in inchj�ding 5.00,DONATION 1.,tiarrtr on ev nt ao;v II event poster, flyers,ar'°id sponsorship ads Banner 1)11r1c me nt at the beach • Meiri.fion or•'1 all radio ads and US I Radio live miusic I; er`t rrr`rance -I on US t radio and Image musk-,perfrrrmnaance Prert�lur ni I nner Rll uc n nt t the beach •free$1,5'ricket Special parking at the beach Free ` 30.T.Icket. $2501 DONATION rt,biaavem Oammr,,memmt at the 9:aa'ach • Banner r p)Im', r en'Nt at the t7each, logo on aaII advertising -Mcmarsron in event nadvei tisiin including event posters and Myers D��rl> �Ie� ONSOR • Mention ori,a�all weirs ads.. "SIP to first: ����- t �� i E ON Free $30 T"Iket Mention I r ent aclvnei tmmg E III SPONSORSHIP a TTTr FOR LIMBO INFORMATION, PPLEI SE CONTACT: t;rur°rm wlpi rmns.Chair Wke Pute, t��r m°G.ha�plpUl7 ua„iarr,a'�dr��drrph':fm y�r i,an�;r'ar"r'n Nar-n f pir lr u.ur1 S to°icl la r,ra Struu plot Farr Ir frelraroumrrr ruurut fll (w7et2 34,91 South's taoe. e'r e t Blvd, Street Key '���s 01 Full 3,30 City Stitt Zip, I �I r o rr Please rnake your check payable try: ROTARY CLUB OF MARATHON � Mailll to-THE ROTARY LUB OF IMARATHON, r' O. I cx 52,2666, Marathon IF'L., 33052 ti or callll for pickr,u : 305. 42.6069 venmo THANK YOU FROMITHE ROTARY CLUB, OF MARATHON! I a r at h on-R ot a ry For many years the Rotary ClUbi of Marathon has hosted the annual independence Day festpOhes at Sombrero Beach. "mis year we are inv ing YOU to take part in the celebration by becorniin,g an Dffocpal sponsor,. By supporting this event you will be helping the Rotary Club of Marathon fn.inrl tlW event and also prov+de 111rwc11 needed frands,that ipl DIRECTLY BENEFIT OUR COMMUNITY INI THE FORM OF"YOUTH SCHOLARSHIPS AND LOCAL SERVICE PROJECTS. For more mnferim afion iin regards to thous event and the Marathon Rotary Club please call 0 .' 42 6069 rhank you, I"he Marathon Rotary CIL6 111111111112562 ti p.,,„p ,„,,• ' .. Rotary l uh of Key West 1107 Key Plaza Box 294 Key West, Florida 33040 March 26, 2024 ^r „, Key West . Florida Keys Marathon lnternatiornall Airport Senior Director of Airports Richard Strickland, CM 491 S. Roosevelt I ou.ale ar'd Duey West„ Florida 33040 2024 Firework Fund Ing Proposal for Funding Request as the Presenting Sponsor for the Key West 4"'of Jule Fireworks—A Free Community Event at the Edward IR.. Knight Pier since 1226. 0116 so �' nl Presenting sponsorship level will include the foHowviing benefits from the Rotary Club of Key"west; A yearsworth of benefits 12 months of premium listing of business logo on The Rotary Club of Ivey West Website 12 months of premium full color business logo spo Night or recognition,at club meetings 12 months of premium full color business logo incluslon to membership in s0ect chub correspondence Business"sponsorship choice benefits Includes sponsorship at two chub events of the business' choice of +.. full color hole:sponsorship or full color logo can manner, o full color logo included in social media, and logo incUed in print advertisement 'Events may Anaelude the annual golf tournaar C'911,cool hole tournament,or myvent helm independently by n"he RoUry Club of Key West, Exclusive presentinly sponsor event specific benefits, Presenting Sponsor of the Fireworks • Presenting sponsor of V1P event • Presenting Sponsor Banner at Fireworks • logo on banners, wveRasite, social media, media, and print adlvertisenlnent • Recognition in all media, • '"+SIP seating for up to 4 at VIP event 2563 o Ao a ,w I p on , Ja . Lower Keys Rotary P.O. Box 431957 Big,Pine Kerr, FL 33043 Strurst Spnsr 15000 You will have Top IBanner in all advertising in both Print andl Social Media advertising.. The name of yolur business w iLt be announced from the main stage on no less than 5 occasions. You will be entitled to a booth at the anent in Prime to tiron (Please give advance notice for Logi'stie l consideration) 4 People from your group will be allowed to watch the Fireworks from the Building Balcony.. 1 Banner from " el r business will be hung at the only entrance No ether banners will be hung there) 1 Baniner from your businiess will be hunk above the stage. You will be mentioned on the Radio during any interviews given by our staff.. 2564 Rotary Club of Key West m 1107 Key Plaza Box 294 , .. Key West, Florida 33040 April 2, 2024 Key West & Florida Keys Marathon International Airport Senior Director of Airports Richard Strickland, CM 3491 S. Roosevelt Boulevard Key West, Florida 33040 The number of attendees of the Firework display are anticipated to be more than 25,000 residents, visitors and tourists to the City of Key West all viewing the multiple locations where the Key West Airport logo will have visibility from attendees and vehicles driving by as this is a major cross section. For the 41"of July the Key West Airport will have no less than 2 advertisements Keys Weekly with in print advertisement of 5,000 in Key West and Big Pine and over 200,000 online views per month:totaling 10,000 advertisements and 400,000 views online. And then at a later date the Key West Airport will select two additional Key West Rotary Club sponsored events that will include the Key West Airport logo in printed advertisement with the Keys Weekly providing the airport the additional opportunity for promotion of Monroe County and the Key West Airport of 10,000 print advertisements and over 400,000 online views. In total 40,000 print advertisements and 800,000 online views are expected for the Airport. 2021 was the first year the Rotary Club of Key West posted the 41"of July event on social media, and 650 persons were reached. Considering this was a year where the club advertised the event late due to cancelling concerns of COVID. In 2022, 61,696 people were reached and there were 1,233 link clicks,we anticipate 2024 will prove to be even better! In 2023, we will include the airport in all social media posts, and we also anticipate greater numbers of persons reached than in 2022. The Airport will have the logo placed on our club website having the ability to reach its 1.4 million members as it is an international organization. An email will be sent to the leadership of over sixty Rotary Clubs in South Florida inviting its 2000 members to the 41"of July Celebration in Key West, where the Key West Airport logo will have been included on materials of the event.The Rotary Club of Key West, one of the South Florida Rotary Clubs, is the oldest club in the district and the largest in the Florida Keys with over 100 members with district having over 2,000 members our Key West Club is a popular visit for many of our fellow Rotarians. As a popular visit location for many visitors for our luncheons the Key West logo will be displayed on the projection screen as the presenting sponsor for the Fireworks for 2024, this will be viewed by the club membership, the over 500 visitors we have to our club annually and will often be used in photos taken when we post on our social media throughout the year. 2565 ROTARY CLUB :1, OF THE UPPER KEYS - .0 1 of y s , , POST OFFICE BOX 1514m SponsorshipRequest: 11a r d 4" of JulyFirework's l brati n The Upper Days Rotary ClUb has produced the annual, 1rra of July Celebration for the Village f. l laamoraadaa for over 16 years. This event, held at Founders Park, involves es the entire Village, in patriotism, music,, food, games, fireworks, and fun.. Our outreach involves every practical channel of communications including radio spots, signs along the highway, newspaper full page ads and, editorial articles,, community calendars, posters, and, promotional videos on Face book, hrstam, raman, nand ouTube. Through inc;lusicmtrm in the kKE,C nionthl magazine and the Islaan-toraadaa haaaa-iber ofCommerce magazine, we even aapp aar in direct naaail. This year, mfe intend to, .add rack cards for hotels, resorts, and v1s,,itor centers, The: Rotary Gigantic Nautical Market has over 5,000 followers on FaacaJbook and we also use this channel to promote the 4"' of Ju,ly Celebration. Frankly, when we surveyattendees at the Gigantic Nautical Market, we find that " ins along the highway", is the most popular selection when we ask, "tlow clad You find out about: the event`?" We will have large p rnaaan nt signs, including din those at Coral Shores lMli h School and Founders Park, and, temporary may placed amlon_g, the highway ust. before the event. We will use full page newspaper ads . In all these channels, it is our honor to include and mention our maa„j'cam �lr m� moms, especially "'Grand Final ''' sponsors of l , 00. Of course, this coverage includes banners in the park and, credit during rnu ic:aml interludes and announcements at the event. It iS our sincere hope that the Upper Keys Rotary lub cari again partner with time Monroe County Director of Airports to, produce the 4` of July Eventfor the Village of Islafanrmcaraadaa. 2566 RESOLUTION NO. 123 —2021 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE USED FOR PROMOTIONAL SPONSORSHIPS. WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the right,power,and authority to publicize, advertise,and promote the activities of its airport in order to make known the advantages, facilities, resources, products, attractions, and attributes of its airport; and WHEREAS, the Department of Transportation, Federal Aviation Administration has promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal Register at 64 Fed. Reg. 7696, February 16, 1999, and WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists the permitted uses of airport revenue and includes, among other things, the full costs of activities - -&,ected towards promoting public and industry awareness of airport facilities and services; and WHEREAS, Key West International Airport has sponsored community organizations and community events from Key West High School to the Naval Air Station Key West Air Show to the Wounded Warrior Ride; and WHEREAS,community involvement and community outreach through paid sponsorships of community organizations help effectuate the purposes of F.S. 331.20 and promotes and engenders goodwill toward the airport and the county; and WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise revenue funds to support community promotional sponsorships; NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA: Section 1. The Monroe County BOCC (The Board) desires to establish a positive relationship with the community and Key West International Airport. Section 2. The Board finds that promotional sponsorships which raise the goodwill toward the county by making known the advantages, facilities, resources, products, attractions, 1 2567 and attributes of the Key West International Airport and/or the Florida Keys Marathon International Airport serve a public purpose. Section 3. In furtherance of this resolution, the Board incorporates the rationale set forth in the memo attached as Exhibit A as if fully set forth herein. Section 2. The Board hereby delegates to the Director of Airports the authority to publicize, advertise, and promote the activities of its airports; to make known the advantages, facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate of opinion concerning its airport and to cooperate with other agencies, public and private, to accomplish these purposes. Section 4. Expenditure thresholds shall be based on the level of anticipated community outreach(community exposure). "Community exposure" shall be defined as the total number of individuals the outreach activity is estimated to reach. The Board hereby authorizes sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the following amounts: Rate of Community Maximum Director Expense Exposure Up to 5,000 people $5,000.00 5,001 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County, Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 . w Mayor Michelle Coldiron Yes w in Mayor Pro Tern David Rice �(es Commissioner Craig Cates _ Commissioner Eddie Martinez Yew _ w �s Commissioner Mike Forster Yes w "' r=- r '# L BOARD OF COUNTY COMMISSIONERS IN MADOK, Clerk OF MONRO Byq By As Deputy Cleric Mayor Michelle Coldiron NRQ FAB EY2 P AS NTY ATTORNEY DM4 3/2/21 2568 EXHIBIT A Ivey West International Airport. 3491 South Roosevelt Boulevard Key West,Florida 33040 AIRPORT MEMO From: Erick D'Leon,Asst. Director of Airports To: Richard Strickland; Beth Leto Date: October 30, 2020 Re: Airport Promotion and Community Relations Introduction The Key West International Airport is a substantial component of the Key West community and offers the island's most significant economic engine with a combined annual economic output totaling$856 million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is imperative for the Airport to maintain a positive relationship within its small island community.This is accomplished by strategic community outreach efforts to ensure that all citizens are aware of the Airport and express a favorable opinion of the Airport's successful future.Although generally intangible, maintaining a community relationship that promotes a positive airport outlook ensures that the Airport can continue to prosper efficiently and effectively within the physical and sociological limitations of operating on an island. Background The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the promotion of an airport and marketing of airport services are legitimate costs of an airport's operation. Additionally,the FAA entrusts airport management to assure that the level of expenditures for such —purpnses be reasonable in relation to the airport's specific financial situation. Airport funds may be used to support community activities,or community organizations, if the expenditures are directly and substantially related to the operation of the airport. In addition,the policy provides explicitly that where the amount of the Contribution is minimal,the airport operator may consider the"directly and substantially related to air transportation"standard to be met if the contribution has the intangible benefit of enhancing the airport's acceptance in local communities impacted by the airport. 2569 As a point of reference,the Key West international Airport,like many other commercial airports, through a combination of Federal,State,and Airport generated funds,maintains a federally mandated Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a cohesive environment in which the Airport and its numerous operations are an accepted part of the community's daily function. Community Relations Recently the Airport announced plans to pursue a major capital improvement plan combining millions of dollars in development to completely overhaul the manner in which the Airport operates.The improvements,developed to meet air service demand, include a new terminal concourse and significant roadway improvements to streamline and improve the passenger experience. However,as the Airport continues to make significant strides in air service development,which supports the community's tourism based economy,the island of Key West is home to only twenty five thousand permanent residents. In a small town community,such as Key West,the importance of a grass roots effort to establish a positive community relationship cannot be overstated.That relationship is fostered through strategic efforts that focus on hosting community events, public outreach presentations,key marketing efforts,and the encouragement of constant feedback from the community through ad-hoc committees and other public forums. The Airport has historically selected the neighboring Key West High School Athletics Department as a recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the operation of the Airport.While the relationship benefits are intangible,the tangible benefits of hometown marketing are of incredible value to the Airport and a critical focus to all promotional marketing efforts. The local community is vital to the future success of the airport. Utilizing simple marketing efforts such as banner advertisements and other key signage, local event programs and print media,and radio advertisements are all part of a larger effort to continually keep the local community involved with the Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept., a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the Airport maintains a positive position within the growth and daily life of the community that supports the Airport's operation. State and Federal Guidance As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing efforts,and revenues used for donations to charitable/community service organizations are classified as permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and Procedures Concerning the Use of Airport Revenue. Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting and engendering goodwill toward its airport. 2570 Policy Request We request to clarify that promotional,marketing,and community outreach efforts in addition to charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal operating expenses. Included in those expenses,the Airport will focus on the following categories to pursue effective community relations: Membership: industry, Economic Development, &Other Associations Partnership: Education, Military,&Other Agencies Sponsorship: Youth Development,Tourism,Economic Development,Government Relations, Community,Leadership, Diversity& Inclusion As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director will be provided with the same liberties that are afforded with tither aspects of the daily duties associated with the operation of the Airports. However,due to the nature of procurement for event specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to standard County procurement policies for multiple price quotes. In these cases,the Airport Director will adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the purchasing levels for total dollar amount requested. Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount of expenditures for such purposes would be reasonable in relation to the airport's specific financial situation.The specific level of director approved expenditures will be based on the level of exposure the expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure, greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety nine cents;see below chart. Rate of Exposure Maximum Director Expense UP to 5,000 people $5,000.00 5,000 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 Additionally,significant exposure expenses over the Director's procurement authority will abide by the policies and procedures already outlined within the County's purchasing policy,with regard to County Manager approval and/or BOCC approval. 2571 �� �011lu �011lu i i 1 a:. r � Illllillll �III� �� w 2572 n l �I r c�a , r � .m / �Cr , � I I �I I' I 6� I I Y i I �I it i I� �I // QQQMEN S r err a I / m a � j o w ➢ ��S c r� �� / a>_ I�M'A 2573 T r r, r i A I f� r r i � b i I 16 ih w� I " / i " r r 1 /ii, w✓Or � f r 2574 m�� t� mill 1 2575 rxa� a � vv r u r ,t I 2d i Ifl�� �Illll I II i l. t +v , /V. � Key Lnt2onx]Airp,,q 2576 Advertising Upper Keys Weekly June M OIF i� IIHII uuNiii%h �'�"I ® a /r I� YI�;o I, —""�,m,�,� I$I n IAY,M'If )Elul 99 A i Mr � IRING i i*au i Rv yJ iMi rfil. f 6 y/lL x: s - WEEIKL... t THANK YOU ©� fmiM7mllmY7M5pan6ois y X ISLAMO RADAS HOME FOR ,y fmrfMI SaPPmrlmftllmi7tn AM , SLAND FASHION AND TYLE y,i. •• "'"",""'""" FinarMal My Para&&Fl—wks Y;�Ip io ...MI r oa worvnEry NallorcHLoxeN IsrrevrNr r ,. ,r a � WLEKL wwwTw N � c anranw+s " •," .,,. r l THANK YOU June 15 w^st I k^ I I I.III l�l p l WEEKL June L6CAL STUbEN45 RESEkaCN ly6WS p� Y KW�H�Y9WSa WTMakes `pli � !, p torfi sslh t6' f f vYek � J 0 4 r f ;• alrr y,;,, , f Ns 0 a tn.ar.A L m e k r Iq NNI I i ri BARBARA`BEAN° (GOYETTE)MUNGOVAN WE „A, r fM T O OUT RE ���0 eARP� ^. /'(mnM vwiNNtu>kan�l oN n ....i THANK YOU p,) T mmeim�lowtnasuo 9 (mrrnelr fluty lINdm Fin rk,, FourtM1 olluly Pwade 6 F reworX ISCV Wv et ME. uuuuuuuuu uuuuuuuuuuuuum � ��� ^, .., ,.. . 2577 r Adveirtillisilking U �p�peiir Keys Weelklly Nn RR NII� ,. ISLAMORAt7 S HORAE M 5 , ISLpND6FA5HION AND 5TYL6 _ n _.E E OBETMILLER ENR OF AN ERA I r / V"` jr n�v1Y ems[ J"' ,,Am11f�M'IY�» �%�� /f✓u%r/� II'.'�I�I'. ruri i rvaararminrri7trrrlrrnllirr%/2% yPra�111r % wEEKL Tb c1w / Rl t^ "^ l l P [r mmo>?,, �0 m�r�r��ttl)��llmw,,G�;m l i ��;wi yll�unt /Av r ¢i r ' �r July 5 KEVSWYLIF,KLt" IN PICTURES PARADE&FIREWORKS HIGHLIGHT UPPER KEYS JULY 4TH u: FESTIVITIES f w r I ,wm 1 wad OVA j Jnwi 'r ,ti; �: 1 r� r tl m OWWW ma r- r r i/ r ffY 'M an ❑ ❑ r pw "%'� rh F uo HAPPY F BIRP�d��L PARAre DOLING OUT �,I�LUILI� SCHOLARSHIPS 1 '� , •.ri r,�. y IIT, 1 i i I ' ANa>uuu ro�oc+.�woMw rix, I. i , r r �w g u 2578 SociI Medll I I4,✓y Largo C Cora l,xr„u olf 41a✓n IuIni c;^ .I✓ 01 JI l0.>aV 41'o1',JLsly fraxlrrrrtlor'r 2023 Post reach > Media type IirrrIli�Jisl06 23 Fans & Followers > Social network .Ir Facebook Page Instagram Business w 13K 3K fans.&followers fans t&follarwc!rs 4549 495 185 Twitter 04 712 14923 ■photo fans A followers um Alburn. Wu Link I he I I d, �I l,� I I o liked r r I <,�I,iql 1 "�nd t � f o b �.� -I�o,� -o? �c c,✓�� Vldeo h,o xrn J tr; r;xl I „I.,.R 58005 lul 4karius f,,ey"II...argo cili`wlnfO,anlr J)q coinuna+l co, jui ii 01..,Aoll 06,23 Page fans 12690 12680 12670 12660 12650 12640 12610 Jun JunJu n Jun JunJu n Jui lun JunJunJun JunJun Jun Juu Jun JunJunJun Ju)JunJunJunJun JunJunJunJunJun Jul Jul Jul Jul Jul Jul qh 01.02 03 04 05 06 07 08 09 10 11.12 1.3 14 15 16 17 18 1.9 20 21 22.23 24 25 26 27 28 29 30 01.02 03 04 05 06 �114 II00"` ]Pu^Illonlrr;r r f r r1111 r,wl I III✓rD Lrour I'iyrJEY w Key I argo Chairnhcr „Maori 01-Jul 06,23 Page fans of United States Canada Brazil United Kingdom 12K 102 46 77 fans fans fans fans Germany Mexico Other 68 34 428 fans fans fans I hn luurrhul of j—1)[n Who like your P 1(r- IS rvt,aq;yr�zrrr Jul,N-,l.I 0623 hca)Ib-k IuJ Ot ,Ji..II 06).3 Audience >Age €�g::2 232 64 8 799 ■45-14 349 uuu 3s-44 m 55-64 25-34 loll 65+ 556 N 18-24 m 13-17 717 'I I'i,,10, jllnl,l"t tolIoA .S I>uh '-1,y n Irry q, Idel 'o oo IJ(" iv', , f u."Y:(II)NI.r tIu N'l, f 'Iolnohol i ,fir 2579 Welbsii[,,I�res ;�v«n^LAP I IuuAl w MIMMIIIEK II Key I vwE Now, argo 4th of July page 1�:Iiiroiimotiioin .keyllairgodhaim T it oirg Key,West go W KEYS EIE"8����I L - Keys Weekly Eblast ea-Q Overview Views 145,200 ➢y, �fi • Clicks:460 Erna„�, vans vaseo 99s1 o `�`," ✓ fr • Goal:Website Traffic&Event 573,725 -;' w Awareness for4th ofjuly ��������� community event. /" J Y Keys Weekly Eblast stats: f' kk Kt�k F u k o-kff �� •22,900 active opted-in The Honda Keys&.Key\Vest � �S�Q subscribers. , •48%average open rate � 14%average click rate ��,,, m� ��� IIIIIII� mmVll a, u a n iu� wl °' Keysweekly,com-Premium Banner n � Overview • Page views:66,000 • Clicks:550 o uo u� • Goal:Event Awareness. (Gradually increasing clicks) Keysweekly.com stats: • 583k monthly pageviews 176k monhtly users o�,I m • Audience: 51% Florida, 6% California, 4% Texas, 4% New York. S6% male, 44% female. 2580 1[,los,,!�eiir Delliveiry i �rau7u� vl M �M r �yw s„ Anchorage IR s it Yacht Cllulb • fiilkii WateirSpoirts, Ilirnc. IB ysfi IPlluambling IF'lloirn IK ys IFII c. Coolp. IK ys IPallims IRS✓IR soiri IK ys IF d irall Credit Union Jimimy Jolhinsoira"s If fig Clhiillll Toirn '•TIhuaimlb IFll ilda IBay Oulifirllfeirs IPulblliix a idlblb a in Cllulb Couiriyaird Mairdalft uirn o in irs Restaurant Waterside Suites (Reef IHouse IR spirt & Maidina IHollfiiday Ilinin IPir tedh e2, Ilinc, Maiiina I ell Mair Everyone 11 ov s a Geintlle Dentist Spairkeys Sweet,Tireat IKII...II Shell I1...uim The ir IDfiiv irs Direct IBoat Delpot lBaysiide Ilinin All Airnn 6ca irn 'Towii ing aind T i it Il inc, IP IIiica in oirall (Reef"flitIle Co. Suainset Cove IKey I1...a ergo Clhocollates & Ice Cireairn Toira°n '•TIh u irn lb IDoc"s IDflineir IRoclk IR of hire INuts IFJIectift IBay (Hair it Markey Mainline Service, linc. Slhellll Woidd IFiiirst State IBainik of the IFll ilda IKeys Coconut IPallim Iliniini IFlloiHda (Keys Board of IReall-airs 2581 How he S�painsaiirslhiiidps Helliped " I Budget Actual 4th of July Parade & Fireworks 2023 Title Fireworks 151K 15000.00 15000.00 Platinum 6K 6000.00 12000.00 Patriot 4K 4000.00 0.00 Freedom 2.5K 5000.00 0.00 Liberty 1.5K 3000.00 1500.00 Stars & Stripes $ 500 Parade Only 2000.00 3000.00 Donation to hire Sheriffs 2000.00 Donation 250.00 Supporter$ 300 Parde Only 2400.00 1200.00 Income 37400.00 34950.00 Porl[able To iet Paraide and Rio ells, 1500.00 1685.60 nsiuranco 3I"M.00 300.00 �ent and CMhaiiir Rental,nr, Vllll D n lairade 4-C.)O C)o 504.75 Fiuell %eage Relbu.rrraerrnen[ 70.00 0.00 Advertnaung 25()0.00 2681 .00 G=ohce 2,CY3W`Y0 2,000.00 Supplies-Tape, Orange hest, CflSC 400.00 68.75 racrn 500.00 477.66 Cones closiiing roads 4,000.00 3726.00 Baracardes 1500.00 1495.88 Banners, I::nsyers and p Ilae tries, 15(.)0.00 1332.15 % nit 1 5C)'00 0.00 Reworks 20000.00 18000.00 Food and Beverages For VP area arnd volunteens 500.00 0.00 Staffing rnditl°.n C)1 1000.00 500.00 Park Cleanh-ig ervice, \Jew IRequiirnaen0 300.00 0.00 F0""1"" IIIL. LSJIII'nIIF'IIMSIE S $37 120.00 $32 771.79 Budget Actual 0 PROFITI(LOSS) $280.00 $2,178.21 /, gm ij &MA/m/k/ 1 Key Weekly 2500.00 2681 .00 H N O 500.00 CMYK Design 500.00 500.00 Publix 300.00 Island Restrooms 280.00 280.00 IN-KIND VALUE $3,280.00 $4,261 .00 Total Sponsorship with In-Kind 1 $40,680.00 $39,211.00 Illive ein-teirfa ill iin irnein'-t, (ino adimilissilloin fee for '-the corninnuinility aind vilisill'-toirs) aind VIP Area. Please help us -to a ccoiirn pi ills 1h h iii III 2582 >w, tiY D r i 0 Y' f`o0 1Ur i • • • • • • -• . • •• 2583 Lower Keys Rotary Expected Reach Roughly 5,000 people attend the annual Lower Keys Rotary Fourth of July celebration.The$15,000 sponsorship guarantees displayed banners, approximately 29,000 impressions per month via The News Barometer and advertising included.The Lower Keys Rotary social media (Facebook and shared on Twitter) has around Fifteen Hundred followers with a Post Reach of approximately 5,500.These posts are all shared on the Lower Keys Chamber of Commerce site with their roughly 1,500 followers and a post reach of 23,100. Key West International Airport will also appear in the Chamber newsletter that has 900 subscribers.The Airport will be mentioned on US 1 Radio (the#1 station in the Keys) as well as on KeysTalk radio. 2584 2.2.2024 Katherine, Marathon' s Independence Day celebration is our largest community party of the year. More than 4, 000 people attend the event on Sombrero Beach each year, and most of them stay until the fireworks — honestly, the best small town fireworks display in America. And the fireworks crowd grows larger, both on land and with the literally hundreds of boats (and thousands more people) that watch from the water. July 4 always draws a big crowd, both locals and visitors. In recognition of our sponsors, our Rotary Club is placing a full two-page spread ad in the Weekly Newspapers. The Marathon issue of this newspaper is home-delivered as well as distributed to nearly every commercial and retail location. They have a print circulation of more than 5, 000 copies a week, as well as more than 50, 000 unique online visitors per month racking up a half- million page views. Our sponsors will also be recognized on our radio campaign on WWUS-FM radio with heavy rotation of our ads the week before the event. Marathon & The Middle Florida Keys Magazine promotes the July 4 Celebration with a feature story and donated ads that highlight our main sponsor as well. Additionally, the Rotary Club of Marathon's Facebook page gets behind the celebration with a special event page that is cross-promoted among all the various local Marathon and Middle Keys groups. Recognition of our main sponsor accompanies these posts, which garner tens of thousands of impressions. Our club is honored to have the Key West International Airport as our main sponsor again. Thank you Sam Williams PA Realtor© Rotarian© 11050 Overseas Highway Marathon Florida 33050 Office: 305-289-6559 www.midkeyshomes.com<http://www.midkeyshomes.com/> Top Producer Entire Middle Keys 2012-2023 Please note that any negotiation communications included in this email do not constitute a contract until it' s in writing and executed by both parties 2585