Item H1 H1
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE �� i Mayor Holly Merrill Raschein,District 5
The Florida Keys Mayor Pro Tern James K.Scholl,District 3
Craig Cates,District 1
Michelle Lincoln,District 2
' David Rice,District 4
Board of County Commissioners Meeting
May 15, 2024
Agenda Item Number: H1
2023-2463
BULK ITEM: Yes DEPARTMENT: Airports
TIME APPROXIMATE: STAFF CONTACT: Katie Atkins
N/A
AGENDA ITEM WORDING:
Approval to sponsor Task Force Dagger Special Operations Foundation (TFDSOF) for its
Rehabilitative Adaptive Event in accordance with Airport promotional sponsorship Resolution No. 123-
2021.
ITEM BACKGROUND:
The Airport desires to promote goodwill throughout the County by sponsoring events such as the Task
Force Dagger Special Operations Foundation(TFDSOF) for its upcoming rehabilitative adaptive event.
TFDSOF is committed to aiding wounded, ill, or injured members of the US Special Operations
Command (USSOCOM) and their families through events like the Dagger Dive. The multi-day event
aims to bring families of impacted service members together through the teaching and cooperative
methods of diving. Participating families spend multiple days learning how to dive before exploring the
waters off of Key West together.
Dagger Dive, is the foundation's premier rehabilitative adaptive event and the longest running program
for Task Force Dagger Special Operations Foundation. Participating in an activity that requires focus,
like diving unites families and encourages them to work together for a common goal. The week of
learning, diving and family-centric activities rebuilds the relationships between parents and children and
spouses, in turn helping the entire family.
As seen in the attached documents, the sponsorship will have a reach of more than 20,000 views
through social media and other platforms.
PREVIOUS RELEVANT BOCC ACTION:
None
INSURANCE REQUIRED:
No
1977
CONTRACT/AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
TFD x Ivey West Airport.pdf
Resolution 123.pdf
FINANCIAL IMPACT:
Total Dollar Value of Contract: $3,000.00
Total Cost to County: $0
Current Year Portion: $3,000.00
Budgeted: Yes
Source of Funds: Airport Operating Fund 404
1978
Key West & Florida Keys Marathon International Airport
Senior Director of Airports Richard Strickland, CM
3491 S. Roosevelt Boulevard
Key West, Florida 33040
Task Force Dagger Special Operations Foundation (TFDSOF)
Sponsorship Proposal for Key West Airport
Event: Signature RAE Event- Key West, FL
Date: June 15 - 24, 2024
Task Force Dagger Special Operations Foundation (TFDSOF) is privileged to offer Key West Airport a
distinguished sponsorship opportunity for our upcoming signature Rehabilitative Adaptive Event (RAE) in
Key West, Florida. TFDSOF is committed to aiding wounded, ill, or injured members of the US Special
Operations Command (USSOCOM) and their families through events like the Dagger Dive, our premier
event for healing, unity, and rehabilitation within the SOF community.
Our holistic mission addresses urgent needs, facilitates rehabilitative events, and pioneers health solutions,
focusing on the wellbeing and recovery of SOF families. This mission fosters a resilient community
committed to recovery and solidarity, embodying values of strength, healing, and support.
Your sponsorship supports the continuity of our life-changing programs and positions the Key West Airport
as a champion of resilience, healing, and community support. With a combined reach exceeding 23K
through our email and social media platforms, Key West Airport offers unparalleled engagement with a
committed community and significant brand visibility.
Key West Airport and TFDSOF partnership presents a synergistic opportunity to enhance brand visibility
while supporting a vital cause. We are eager to collaborate with you to tailor these sponsorship benefits to
your strategic objectives and look forward to making a profound impact together.
We appreciate your consideration of this opportunity to join forces in support of our Nation's heroes and
their families!
Very Respectfully,
Courtney Snyder
Director of Development
courtney.snyder@taskforcedagger.org
Office: 757-264-8610
00
1979
Task Force Dagger
a Special Operations
I
Foundation "
Our Mission ,µ
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Task Force Dagger Special Operations
Foundation provides assistance to
Ill, or Injured US Special
Operations ( ) DAGGER DIVE
theirmembers and ilf s. We respond to Signature Rehabilitative Adaptive Event
immediate needs, conduct Rehabilitative KEY WEST,FLORIDA(annually since 2011)
Adaptiveis i - Task Force Dagger Special Operations
generationIth solutions for issues facingFoundation sponsors Rehabilitative
Adaptive Events (RAE) that foster a sense of
serviceour well-being, offer encouragement, and assist
with the service members rehabilitation and
ran-o pe rated nonprofit, we recovery from wounds or injuries sustained
experiencesunderstand the needs and while serving our country. We believe that
the when a Special Operations Forces service
Special i member is injured, the whole family is
communityi i injured and must heal together.
partnershipsith providers and programs DAGGER DIVE'S GROWING IMPACT
valueswho share our
positive l i sfr our community. 2022
designedof our programs are i $342,000
the tools and atmosphere for SOF families
48 participants, 12 families, 51 volunteers
to I, rebuild, 2023
with mission, $376,000
61 participants, 15 families, 62 volunteers
2024
$485 000
*70 participants, 17 families, 70 volunteers
�, �, �� 'estimated
Dagger Dive was not only emotional but it also helped
to address and heal some wounds that were identified
t � during the week and it gave me some semblance of
peace with my family that I have not had in years."
-ROONEY FAMILY
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10
PASSIONATE AUDIENCE &
7r�mv wrkr rr
ORGANIC REACH
0 EMAIL MARKETING REACH
MONTHLY FLORIDA
NEWSLETTER DONORS
1978 992
S& SOCIAL MEDIA AUDIENCE
FACEBOOK- 14,345 followers - Task Force Dagger Special Operations Foundation
Agefom
�"� �'°"��" FACEBOOK REACH(DURING EVENT)
gender
aade FACEBOOK REACHlr JUNE 22,2023-JULY 1,2023
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1 5.,4K 23K, 8
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OINSTAGRAM - 6,401 followers - @taskforcedagger
Ag
e INSTAGRAM REACH ornw,x'e INSTAGRAM REACH(DURING EVENT) �N ��,� ��"m ,..,
ender JUNE 22,2023-JULY 1,2023
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TOTAL SOCIAL MEDIA REACH: 18.1 K
SPONSORSHIP
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Sponsorship
n select event materials �a '�
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rations (2x pre-event, during, and post-event,
zany representatives to the event
Dagger n Da er Dive Banner
Silver Clive Sponsorship
• Logo` �' went on event website
• Soci (recognition (1X pre-event & post-event)
• Mentio event program
Key We slit
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RESOLUTION NO. 123 —2021
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF
MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE
DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST
INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE
USED FOR PROMOTIONAL SPONSORSHIPS.
WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the
right,power,and authority to publicize, advertise,and promote the activities of its airport in order
to make known the advantages, facilities, resources, products, attractions, and attributes of its
airport; and
WHEREAS, the Department of Transportation, Federal Aviation Administration has
promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal
Register at 64 Fed. Reg. 7696, February 16, 1999, and
WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists
the permitted uses of airport revenue and includes, among other things, the full costs of activities
- -&,ected towards promoting public and industry awareness of airport facilities and services; and
WHEREAS, Key West International Airport has sponsored community organizations
and community events from Key West High School to the Naval Air Station Key West Air Show
to the Wounded Warrior Ride; and
WHEREAS,community involvement and community outreach through paid sponsorships
of community organizations help effectuate the purposes of F.S. 331.20 and promotes and
engenders goodwill toward the airport and the county; and
WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise
revenue funds to support community promotional sponsorships;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA:
Section 1. The Monroe County BOCC (The Board) desires to establish a positive
relationship with the community and Key West International Airport.
Section 2. The Board finds that promotional sponsorships which raise the goodwill
toward the county by making known the advantages, facilities, resources, products, attractions,
1
1983
and attributes of the Key West International Airport and/or the Florida Keys Marathon
International Airport serve a public purpose.
Section 3. In furtherance of this resolution, the Board incorporates the rationale set
forth in the memo attached as Exhibit A as if fully set forth herein.
Section 2. The Board hereby delegates to the Director of Airports the authority to
publicize, advertise, and promote the activities of its airports; to make known the advantages,
facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate
of opinion concerning its airport and to cooperate with other agencies, public and private, to
accomplish these purposes.
Section 4. Expenditure thresholds shall be based on the level of anticipated
community outreach(community exposure). "Community exposure" shall be defined as the total
number of individuals the outreach activity is estimated to reach. The Board hereby authorizes
sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the
following amounts:
Rate of Community Maximum Director Expense
Exposure
Up to 5,000 people $5,000.00
5,001 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County,
Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 .
w
Mayor Michelle Coldiron Yes w
in
Mayor Pro Tern David Rice �(es
Commissioner Craig Cates _
Commissioner Eddie Martinez Yew _
w �s Commissioner Mike Forster Yes w
"' r=-
r
'# L BOARD OF COUNTY COMMISSIONERS
IN MADOK, Clerk OF MONRO
Byq By
As Deputy Cleric Mayor Michelle Coldiron
NRQ FAB EY2
P
AS NTY ATTORNEY
DM4 3/2/21
1984
EXHIBIT A
Ivey West
International Airport.
3491 South Roosevelt Boulevard Key West,Florida 33040
AIRPORT MEMO
From: Erick D'Leon,Asst. Director of Airports
To: Richard Strickland; Beth Leto
Date: October 30, 2020
Re: Airport Promotion and Community Relations
Introduction
The Key West International Airport is a substantial component of the Key West community and offers
the island's most significant economic engine with a combined annual economic output totaling$856
million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is
imperative for the Airport to maintain a positive relationship within its small island community.This is
accomplished by strategic community outreach efforts to ensure that all citizens are aware of the
Airport and express a favorable opinion of the Airport's successful future.Although generally intangible,
maintaining a community relationship that promotes a positive airport outlook ensures that the Airport
can continue to prosper efficiently and effectively within the physical and sociological limitations of
operating on an island.
Background
The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the
promotion of an airport and marketing of airport services are legitimate costs of an airport's operation.
Additionally,the FAA entrusts airport management to assure that the level of expenditures for such
—purpnses be reasonable in relation to the airport's specific financial situation.
Airport funds may be used to support community activities,or community organizations, if the
expenditures are directly and substantially related to the operation of the airport. In addition,the policy
provides explicitly that where the amount of the Contribution is minimal,the airport operator may
consider the"directly and substantially related to air transportation"standard to be met if the
contribution has the intangible benefit of enhancing the airport's acceptance in local communities
impacted by the airport.
1985
As a point of reference,the Key West international Airport,like many other commercial airports,
through a combination of Federal,State,and Airport generated funds,maintains a federally mandated
Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding
to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family
condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a
cohesive environment in which the Airport and its numerous operations are an accepted part of the
community's daily function.
Community Relations
Recently the Airport announced plans to pursue a major capital improvement plan combining millions of
dollars in development to completely overhaul the manner in which the Airport operates.The
improvements,developed to meet air service demand, include a new terminal concourse and significant
roadway improvements to streamline and improve the passenger experience.
However,as the Airport continues to make significant strides in air service development,which supports
the community's tourism based economy,the island of Key West is home to only twenty five thousand
permanent residents. In a small town community,such as Key West,the importance of a grass roots
effort to establish a positive community relationship cannot be overstated.That relationship is fostered
through strategic efforts that focus on hosting community events, public outreach presentations,key
marketing efforts,and the encouragement of constant feedback from the community through ad-hoc
committees and other public forums.
The Airport has historically selected the neighboring Key West High School Athletics Department as a
recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the
operation of the Airport.While the relationship benefits are intangible,the tangible benefits of
hometown marketing are of incredible value to the Airport and a critical focus to all promotional
marketing efforts.
The local community is vital to the future success of the airport. Utilizing simple marketing efforts such
as banner advertisements and other key signage, local event programs and print media,and radio
advertisements are all part of a larger effort to continually keep the local community involved with the
Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept.,
a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the
Airport maintains a positive position within the growth and daily life of the community that supports the
Airport's operation.
State and Federal Guidance
As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing
efforts,and revenues used for donations to charitable/community service organizations are classified as
permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and
Procedures Concerning the Use of Airport Revenue.
Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the
airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting
and engendering goodwill toward its airport.
1986
Policy Request
We request to clarify that promotional,marketing,and community outreach efforts in addition to
charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal
operating expenses. Included in those expenses,the Airport will focus on the following categories to
pursue effective community relations:
Membership: industry, Economic Development, &Other Associations
Partnership: Education, Military,&Other Agencies
Sponsorship: Youth Development,Tourism,Economic Development,Government Relations,
Community,Leadership, Diversity& Inclusion
As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director
will be provided with the same liberties that are afforded with tither aspects of the daily duties
associated with the operation of the Airports. However,due to the nature of procurement for event
specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to
standard County procurement policies for multiple price quotes. In these cases,the Airport Director will
adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the
purchasing levels for total dollar amount requested.
Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount
of expenditures for such purposes would be reasonable in relation to the airport's specific financial
situation.The specific level of director approved expenditures will be based on the level of exposure the
expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five
thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will
offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited
to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure,
greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for
air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety
nine cents;see below chart.
Rate of Exposure Maximum Director Expense
UP to 5,000 people $5,000.00
5,000 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
Additionally,significant exposure expenses over the Director's procurement authority will abide by the
policies and procedures already outlined within the County's purchasing policy,with regard to County
Manager approval and/or BOCC approval.
1987