Crowdriff User Generated Content Project 03/26/2024 TASK ORDER FOR SPECIAL PROJECT
FOR
CROWDRIFF USER GENERATED CONTENT PROJECT
In accordance with the Agreement for Professional Website and Digital Services for the Tourist
Development Council (TDC) website made and entered on the 20th day of April 2020 between
Monroe County, FL hereinafter referred to as the "County" and Cooke Communications
Florida, LLC d/b/a Two Oceans Digital hereinafter referred to as "Consultant' or"Contractor".
All terms and conditions of the referenced Agreement for Professional Website and Digital
Services apply to the Task Order, unless the Task Order modifies an Article of the Agreement of
which will be specifically referenced in this Task Order and the modification shall be precisely
described.
In accordance with Paragraph 4. a) of the Agreement this Task Order sets forth the effective date,
completion period, scope of work and payment details for completion of this special project.
Effective Date and Completion Period
This Task Order is effective on the 26th Day of March, 2024. The project shall be completed within
188 days.
Scope of Services
The scope of services will include:
Implementation, management, curation, and development of User Generated Content
using the CrowdRiff platform on fla-keys.com. As the Florida Keys & Key West are a collection of
five unique districts, the site must convey this distinction of place and character while avoiding too
many navigational choices. The design of Fla-Keys.com prioritizes a seamless and intuitive
navigation experience, allowing images to guide the user through the site.
CrowdRiff is the leading visual marketing platform for travel and tourism brands.
Fla-keys.com utilizes the CrowdRiff platform to acquire usage rights to photos and videos that our
destination visitors submit through social media channels such as Instagram. This user-generated
content (UGC) is some of the most highly regarded and trusted on the internet and lends to the
authenticity and credibility of our islands' history and the individualistic creativity of our locals,
while maintaining the destination's uniqueness.
In addition to the cost of the CrowdRiff technology on Fla-keys.com, our team also must
operate this technology to develop, curate, and maintain the large collection of User Generated
Content submitted through the program. The platform combines content discovery, digital asset
management, and content delivery tools that enable our team to source and share top-performing
visuals with users on Fla-keys.com. Our team must dedicate hours of work towards the
development strategy of CrowdRiff, having constant attention to detail, active engagement with the
platform, and regular updates to optimize the performance and usage of the program.
Compensation
The Consultant shall be paid a lump sum amount of thirty thousand dollars ($30,000 upon
completion of the scope of services set forth above.
Task Order for Special Project
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The CrowdRiff Platform has an annual cost of $22,050 associated with the rights to use the
program. The remaining cost of this Special Project is $7,950.00. Two Oceans Digital manages
and uses the program to curate and populate galleries within fla-keys.com. Based on previous
years, when the Marketing Plan for FY2024 was created, we estimated annual hours spent on this
Special Project in total be 64 hours. Monthly our team has been and will be spending a minimum
of 5-6 hours working on and developing CrowdRiff on fla-keys.com. Two Oceans Digital has an
hourly rate of $125 for services and when multiplied by 64 hours, the cost of managing this
program is $7,950.00.
Approved by the TDC at their meeting held on March 26, 2024.
Task Order for Special Project
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