The URL can be used to link to this page

03/26/2024 TDC Minutes Monroe County Tourist Development Council Meeting The March 26, 2024 meeting of the Monroe County Tourist Development Council was called to order by Chairperson Rita Irwin at 10.00 a.m. at the DoubleTree Resort in Key West. TDC Members in Attendance: Mr. George Fernandez, Mayor Teri Johnston, Ms. Peg Laron, Mayor Holly Raschein (arrived at 10.33), Ms. Diane Schmidt, Mr. Timothy Root, Ms. Patti Stanley, and Ms. Gayle Tippett District Advisory Committee Chairpersons Present Were: Mr. Steve Robbins (DAC 1), Ms. Kim Wilkerson (DACII), Ms. Vicki Tashjian (DAC 111), Mr. John Harrison (DAC IV) (arrived at 10.09), and Ms. Suzanne Holmquist (DAC V) Agencies Present Were: Mr. John Underwood and Mr. Dorn Martel - Tinsley Advertising; Mr. Andy Newman and Ms. Carol Shaughnessy— NewmanPR; Ms. Elaine Cooke and Ms. Karissa Hamilton — Two Oceans Digital Staff Present Were: Ms. Christine Limbert — Assistant County Attorney, Ms. Kelli Fountain — TDC Director of Market Research, Mr. Markham McGill — TDC Director of Sales, Mr. Chad Newman — Film Commissioner, Ms. Maxine Pacini and Ms. Ammie Machan Approval of the Agenda: Ms. Schmidt moved approval of the agenda as presented, Mr. Root seconded. Motion passed unanimously. Approval of the Minutes: Ms. Schmidt moved approval of the January 30, 2024 TDC meeting minutes as presented, Ms. Laron seconded. Motion passed unanimously. Ms. Schmidt moved approval of the February 20, 2024 Special TDC meeting minutes as presented, Mr. Root seconded. Motion passed unanimously. Approval of the Bulk Agenda Items: The following item was pulled from the bulk agenda due to a voting conflict: O.1.j. Consideration and Action re: Amendment to Agreement with San Carlos Patriotic and Educational Institute, Inc. for the San Carlos Institute Structural Repairs Project Mr. Fernandez moved approval of the following bulk items: F. Administrative 1. Status Report 3. Operations Manual Update— FYI 4. Updated DAC Meeting Schedule— FYI 5. Marketing Plan Schedule- FYI G. Budget 1. Four Penny Revenue Report H. Advertising 1. Review of monthly accounting breakdown & FY 2024 Generic Destination & Umbrella campaign recap 2. Response Report— FYI 3. Advertising Recap— FYI 4. Search Engine Marketing Report— FYI I. Film Commission 1. Status Report Monroe County Tourist Development Council March 26, 2024 Page 2 J. Public Relations 1. Status Report K. Sales and Marketing 1. Status Report 2. Consideration and Action re: Sales Resolution L. Research 1. Status Report 2. Review of VIS Call Reports 3. Monitoring Economic Status Update M. Website 1. Website Status Report 2. Consideration and Action re: Task Order—CrowdRiff($30,000) 3. Consideration and Actin re: Task Order- Domain Name Renewal ($616.20) N. TDC Related Items 1. Consideration and Action re: Agreement for Multilingual Tourist Assistance Service 2. Consideration and Action re: Approval of Waiver of Standards of Conduct 3. Ratification of Amendment to Agreement with Two Oceans Digital—Task Orders for Special Projects 4. Ratification of Amendment to Agreement with Tinsley Advertising —Awards and Conference Attendance 5. Ratification of Amendment to Agreement with Tinsley Advertising —Task Orders for Special Projects 6. Consideration and Action re: Allowing Payment for Key West Regatta (Turnkey Event) O. District Advisory Committee Items aa. DAC I January 24, 2024 Regular Meeting Minutes— FYI b). Consideration and Action re: Amendment to Agreement with The Coral Restoration Foundation, Inc. for the CRF—Coral Restoration — Key West 2024 Project Consideration and Action re: Amendment to Agreement with City of Key West for Beach Cleaning d).. Consideration and Action re: Amendment to Agreement with Key West Art and Historical Society, Inc. for the Custom House Elevator Project ee. Consideration and Action re: Amendment to Agreement with City of Key West for the Smathers Beach Pavilion Project f� Consideration and Action re: Amendment to Agreement with City of Key West for the Southernmost Plaza (Public Facilities) Project gZ Consideration and Action re: Agreement with Key West Business Guild, Inc. for Visitor Information Services h). Consideration and Action re: Amendment to Agreement with Mote Marine Laboratory, Inc. for the Mote—Coral Restoration — Key West 2024 Project Z Consideration and Action re: Amendment to Agreement with Reef Renewal USA, Inc. for Reef Renewal —Coral Restoration — Key West 2024 Project 2. ::)lSt ct f f aa. DAC 11 January 23, 2024 Workshop Meeting Minutes— FYI b). Consideration and Action re: Amendment to Agreement with The Coral Restoration Foundation, Inc. for the CRF—Coral Restoration — Lower Keys 2024 Project 0. Consideration and Action re: Amendment to Agreement with Reef Renewal USA, Inc. for Reef Renewal —Coral Restoration — Lower Keys 2024 d). Consideration and Action re: Amendment to Agreement with Mote Marine Laboratory, Inc. for the Mote—Coral Restoration — Lower Keys 2024 Project ee. Consideration and Action re: Mr. Troy Talpas/Lodging Representative 3. :)lSt ct IIL aa. DAC III January 24, 2024 Regular Meeting Minutes— FYI Consideration and Action re: Amendment to Agreement with The Coral Restoration Foundation, Inc. for the CRF—Coral Restoration — Marathon 2024 Project d).. Consideration and Action re: Amendment to Agreement with Pigeon Key Foundation, Inc. for the Paint Foreman's Dorm Roof Project Monroe County Tourist Development Council March 26, 2024 Page 3 e1. Consideration and Action re: Amendment to Agreement with Pigeon Key Foundation, Inc. for the ADA Ramp Installation Project ff. Consideration and Action re: Amendment to Agreement with Pigeon Key Foundation, Inc. for the Train Gate Entry Project yZ Consideration and Action re: Amendment to Agreement with Florida Keys Land &Sea Trust, Inc. for the Crane Point Bird Center Pathways Project h). Consideration an Action re: Amendment to Agreement with Reef Renewal USA, Inc. for Reef Renewal —Coral Restoration — Marathon 2024 Z Consideration and Action re: Amendment to Agreement with City of Marathon for the Quay Restroom II (Public Facilities) Project j1 Consideration and Action re: Amendment to Agreement with Mote Marine Laboratory, Inc. for the Mote—Coral Restoration — Marathon 2024 Project aa. DAC IV January 23, 2024 Regular Meeting Minutes— FYI b). Consideration and Action re: Amendment to Agreement with The Coral Restoration Foundation, Inc. for the CRF—Coral Restoration — Islamorada 2024 Project 0. Consideration and Action re: Amendment to Agreement with Friends of the Pool, Inc. for the Alligator Reef Light Station Restoration Phase I Project d).. Consideration and Action re: Amendment to Agreement with Friends of the Pool, Inc. for the Alligator Reef Light Station Restoration Phase I Part II Project ee. Consideration and Action re: Amendment to Agreement with Reef Renewal USA, Inc. for Reef Renewal —Coral Restoration — Islamorada 2024 ff. Consideration and Action re: Amendment to Agreement with Mote Marine Laboratory, Inc. for the Mote—Coral Restoration — Islamorada 2024 Project aa. DAC V January 23, 2024 Regular Meeting Minutes— FYI b). Consideration and Action re: Amendment to Agreement with The Coral Restoration Foundation, Inc. for the CRF—Coral Restoration — Key Largo 2024 Project 0. Consideration and Action re: Amendment to Agreement with Mote Marine Laboratory, Inc. for the Mote—Coral Restoration — Key Largo 2024 Project d). Consideration and Action re: Ms. Jaclyn Kelley/Lodging Representative ee. DAC V December 5, 2023 Regular Meeting Minutes— FYI P. Cultural Umbrella 1. Minutes of Cultural Umbrella Meeting— FYI 2. Consideration and Action re: Ms. Barbara Hann/District V Representative Q. Fishing Advisory Committee 1. Minutes of Fishing Advisory Committee Meeting— FYI R. Dive Umbrella 1. Minutes of Dive Umbrella Meeting — FYI Mr. Root seconded. Motion passed unanimously. Interim Marketing Director's Report: Mr. George Fernandez provided a report on his activities as Interim Marketing Director, including a meeting with staff to begin the development of the annual Marketing Plan. Presentation: Pro-Bono Video Developed for Coral Restoration Foundation: Mr. Dorn Martel presented a Pro-Bono video the Agency produced for the Coral Restoration Foundation highlighting efforts to preserve corals during last summer's record setting ocean temperatures. Mayor Raschein arrived at 10.33 a.m. The meeting of the Tourist Development Council was adjourned at 10.34 a.m. Monroe County Tourist Development Council March 26, 2024 Page 4 Visit Florida Keys Meeting The March 26, 2024 meeting of Visit Florida Keys was called to order by Chairperson Rita Irwin at 10.34 a.m. at the DoubleTree Resort in Key West. TDC Members in Attendance: Mr. George Fernandez, Mayor Teri Johnston, Ms. Peg Laron, Mayor Holly Raschein, Mr. Timothy Root, Ms. Diane Schmidt, Ms. Patti Stanley, and Ms. Gayle Tippett Approval of the Agenda Bulk Items: Ms. Stanley moved approved of the following bulk items- U.1. Consideration and Action re: Visit Florida Keys Portion of the January 30, 2024 meeting minutes U.2. Consideration and Action re: Visit Florida Keys Portion of the February 20, 2024 Special meeting minutes Mr. Fernandez seconded. Motion passed unanimously. Consideration and Action re: The Marketing Director's Employment Status: Mayor Raschein stated that a discussion had taken place at the March BOCC meeting regarding the employment status of the Marketing Director, Ms. Stacey Mitchell. She said that there had been a loss of confidence in the Marketing Director and that the community is craving accountability. Ms. Christine Limbert reviewed the memo provided in the meeting packet outlining the options that the Corporation had regarding the contract with the Marketing Director. She stated that the contract allows for termination with or without cause with a severance of four months salary. The Corporation's Personal Policies and Procedures manual also allows for payment of vacation leave upon separation. It was Ms. Limberts recommendation that if the Corporation wished to terminate the agreement, to do so without cause. Mr. Root asked if the Corporation decided to terminate the Marketing Director agreement, if there were legal ramifications if upon completion of the audits if no wrongdoing was found. Ms. Limbert stated no, that with the termination of the Agreement a release would need to be signed by Ms. Mitchell releasing the Corporation of any claims. Mayor Johnston asked if the scenario had changed as Ms. Mitchell had retained legal counsel. Ms. Limbert stated that no, the only difference would be that she would be communicating with the attorney instead of directly with Ms. Mitchell. Mr. Root asked if it was known why Ms. Mitchell had obtained legal counsel. Ms. Limbert stated that she was not aware why. Mr. Zachary Zermay, attorney for Ms. Mitchell, was in attendance. Mr. Zermay stated that he wished to correct the record that Ms. Mitchell refused to cooperate with the auditors. Mr. Zermay stated that he had requested that the auditors submit their questions in writing and the auditors declined to do so. He had then requested to be presented during Ms. Mitchell's audit interview. Mr. Zermay stated that it is his position today that there are some members of the BOCC that may or may not have an "axe to grind" with Ms. Mitchell. Mr. Zermay continued that denial of funding for Monroe County's 200t" Anniversary Celebration may be the pretext for the animosity towards Ms. Mitchell. Mr. Zermay stated that there should not be a rush to judgment. Ms. Irwin stated that after the March BOCC meeting the direction was clear that the Commissioners wished for their appointments to the TDC to support the item that Mayor Raschein had brought forward today. Monroe County Tourist Development Council March 26, 2024 Page 5 Mr. Fernandez asked if Ms. Mitchell had been provided with an opportunity to respond to the allegations in the audit. Ms. Limbert stated that the Clerk's Audit had been concluded and that the only ongoing Audit was the forensic audit, which was the meeting that Ms. Mitchell did not attend. Ms. Limbert stated that it is the intent for the forensic audit to be released before the next TDC meeting. Ms. Irwin stated that when Ms. Mitchell was placed on administrative leave, that the Board members and Staff had been instructed not to communicate with Ms. Mitchell. She stated that upon hearing that Ms. Mitchell had been requested to have a meeting with the auditors she requested that she be allowed to speak with Ms. Mitchell to suggest that she attend the meeting with the auditors. Mr. Root stated that Ms. Mitchell is on paid administrative leave, that therefore she should answer questions with the auditors. Ms. Tippett asked what would happen if Ms. Mitchell did not sign the release. Ms. Limbert stated that if that happened, she would not receive her severance pay and that the issue would then be litigated. Mayor Raschein moved approval to terminate the Marketing Director Agreement with Ms. Stacey Mitchell without cause effective immediately and approval of payment of compensation and vacation leave upon tender of release, Mayor Johnston seconded. Ms. Stanely asked for clarification that this clause for the release was in the Marketing Directors contract that Ms. Mitchell signed. Ms. Limbert responded yes. A roll call vote was taken with the following results: Mr. George Fernandez Yes Mayor Teri Johnston Yes Ms. Peg Laron Yes Mayor Raschein Yes Mr. Timothy Root Yes Ms. Diane Schmidt Yes Ms. Patti Stanley Yes Ms. Gayle Tippett Yes Ms. Rita Irwin Yes Motion passed. Ms. Limbert asked the Board for direction on how to proceed with hiring a new Marketing Director. Ms. Irwin suggested creating a selection committee that was comprised of more than just TDC members and hire a search firm to conduct a national search for a new Marketing Director. Ms. Limbert stated that a consultant/firm could assist with developing a scope/job description for the position and advertising the position. Mayor Raschein asked how a firm would be selected. Ms. Limbert proposed that the prospective firms be vetted and then go through the County's small contract process (a streamline process for contracts under $100,000) for approval of a contract. She recommended that a representative from the Board be available to consult with Staff during this process. Ms. Limbert recommend Ms. Schmidt for this position as she had previously had the confidence of the Board to serve as the Interim Director and experience and expertise in this area. Ms. Schmidt stated that she was willing to do this. Ms. Limbert reviewed the direction from the board that was to move forward with hiring of a firm/consultant to assist with the search for a new Marketing Director, move the contract with the Monroe County Tourist Development Council March 26, 2024 Page 6 firm/consultant through BOCC approval (likely as a small contract), bring a schedule back to the Board for approval, and to have Ms. Schmidt act as a liaison for the board throughout the process. There being no further business of the corporation, the meeting was adjourned at 11.25 a.m. Monroe County Tourist Development Council Meeting The March 26, 2024 meeting of the Monroe County Tourist Development Council was reconvened by Chairperson Irwin at 11.39 a.m. TDC Members in Attendance: Mr. George Fernandez, Mayor Teri Johnston, Ms. Peg Laron, Mayor Holly Raschein, Ms. Diane Schmidt, Mr. Timothy Root, Ms. Patti Stanley, and Ms. Gayle Tippett District Advisory Committee Chairpersons Present Were: Mr. Steve Robbins (DAC 1), Ms. Kim Wilkerson (DACII), Ms. Vicki Tashjian (DAC 111), Mr. John Harrison (DAC IV) (arrived at 10.09), and Ms. Suzanne Holmquist (DAC V) Presentation: Current PR: Mr. Andy Newman presented recent Public Relations activities including coverage of the groundhog's day, Conch in Marathon, the 61St Annual Conch Shell Blowing Contest in Key West, and a discussion with descendants of former presidents at Trumans Little White House in Key West. Ms. Carol Shaughnessy highlighted coverage of culture and the arts including the Keys Traveler e- newsletter, the Cultural Heritage Quest, and an episode of George Poveromo's World of Saltwater Fishing featuring local singer/songwriter Howard Livingston. Mr. Root left the meeting at 11.58 a.m. Mayor Raschein left the meeting at 12.00 p.m. Discussion and Direction re: Audit Recommendations in Clerk's Audit of Tinsley Advertising: Ms. Irwin stated that many of the recommendations within the audits are already being addressed. Mayor Johnston asked if there was a timeline provided for the recommendation on rebidding the Adverting Agency contract. Ms. Limbert replied that there was not a timeline provided. She stated that there are some reasons that would warrant the contract not being rebidded at this time. One being timing as the Agreement is set to expire on September 30, 2024 and with moving forward with a new Marketing Director she would prefer that the new Marketing Director have input on any changes that may need to be made with the bidding process. She stated that the RFP's for agency of record are staggered so that if a new Agency is contracted it allows time for transition. Her recommendation would be to move forward with extending the current agreement with Tinsley Advertising in order to continue to operate in the way that we need to. Discussion and Direction re: Holding TDC Meetings in BOCC Chambers to Allow for the Public to also Attend TDC Meetings by Communication Media Technology/Zoom: Ms. Irwin stated that Staff had been working with the County IT Department regarding holding TDC meetings in BOCC chambers in order to allow the public to participate via zoom. Ms. Limbert stated that a tentative hold had been placed on the BOCC chambers and upon the direction of the TDC, Staff would confirm the meeting rooms and provide the revised schedule in the next meeting packet. It was the direction of the TDC to procced with this. Monroe County Tourist Development Council March 26, 2024 Page 7 Consideration and Action re: Amendment to Agreement with San Carlos Patriotic and Educational Institute, Inc. for the San Carlos Institute Structural Repairs Project: Ms. Tippett moved approval to Amend the Agreement with San Carlos Patriotic and Educational Institute, Inc. for the San Carlos Institute Structural Repairs project to extend the completion date to September 30, 2025, Ms. Schmidt seconded. A roll call vote was taken with the following results: Mr. George Fernandez Abstain* Mayor Teri Johnston Yes Ms. Peg Laron Yes Ms. Diane Schmidt Yes Ms. Patti Stanley Yes Ms. Gayle Tippett Yes Ms. Rita Irwin Yes motion passed. *Mr. Fernandez abstained due to sitting on the Board of the San Carlos Patriotic and Educational Institute, Inc. Ms. Irwin passed the gavel to Mr. Fernandez Consideration and Action re: DAC III FY 2024 3rd Round Capital Project Funding Allocations totaling $602,082: Mayor Johnston moved approval of the DAC III FY 2024 3rd Round Capital Project Funding Allocations totaling $602,082, Ms. Tippett seconded. Mr. George Fernandez Yes Mayor Teri Johnston Yes Ms. Peg Laron Yes Ms. Diane Schmidt Yes Ms. Patti Stanley Yes Ms. Gayle Tippett Yes Ms. Rita Irwin Abstain* Motion passed. Ms. Irwin abstained due to being employed by Dolphin Research Center, Inc. Form 8B Memorandum of Voting Conflicts is attached. Consideration and Action re: Amendment to Agreement with Dolphin Research Center. Inc. for the DRC Restore Dolphin Lagoons Project: Ms. Tippett moved approval to amend the Agreement with Dolphin Research Center, Inc. for the DRC Restore Dolphin Lagoons Project to extend the completion date of the project to September 30, 2025, Ms. Laron seconded. Mr. George Fernandez Yes Mayor Teri Johnston Yes Ms. Peg Laron Yes Ms. Diane Schmidt Yes Ms. Patti Stanley Yes Ms. Gayle Tippett Yes Ms. Rita Irwin Abstain* Motion passed. Ms. Irwin abstained due to being employed by Dolphin Research Center, Inc. Form 8B Memorandum of Voting Conflicts is attached. Monroe County Tourist Development Council March 26, 2024 Page 8 Mr. Fernandez returned the gavel to Ms. Irwin General Discussion: Ms. Limbert provided an update on Senate Bill 1456 which provides for surplus TDC funds to be utilized for affordable housing for tourism related businesses. She stated that the TDC and BOCC had set aside funds for public facilities in the hopes that they could be used for affordable housing. It was determined that affordable housing did not fall under the public facilities category, so this legislation was enacted to allow a one time surplus of up to $35M to be allocated to affordable housing. The bill had passed but had not yet been signed by the governor. Ms. Pacini stated that last year $25M had been allocated and if this is passed an additional $10M will be added to this fund. Ms. Limbert also reported in response to one of the recommendations within the Audit, that the County had entered into a contract with the Florida Ethics Institute to assist with coming up with policies and procedures and to offer training to employees as needed. There being no further business the meeting of the Tourist Development Council was adjourned at 12.27 p.m. IIII n D� �I II�,�°tMl D� IIII III F 1IIII n� 1II 1 I I "� ' �� R COUNTY, noon to ni - "" I ° mmn W I III �IfnnI I n't� �nnnn� HIV�� III D�nnnnI F�I°°"n0� D '°�s D� i �... srvwnnmE lr.0. ........................._...................._ _... _. Anna—MIJrpuraLIE u� lams:: uar r nE caE B(a)\rain,counogcur.,c'µamlamamussnoEa.Au.aalwIOIRII nr,orr corvnl rrn-rE:E: Irwin, Rita Tourist Developrneii°'rat Council maaruWparraEas rr.e..r....E...o....A.......a....l...p....,.....c......o.....a..1.4..c..........a......,.....C......o.........M. m.0.s.....s....o.........m.....,.a....p...r...n.o....s...a..Y...'.o.....RI"o....l.v..11.a.r.r.a.l.r..E..0Ir................... ............. 1 Overseas Highway WHICH o SERVE rsA UNIT OF> .................. ............... crr OTHER .a7u➢Ia" d .. fr...LOCAL AGENCY m CI COUNTY .....-........... n n, _. Ke. NAmE OF:._.........................................................................................................._................................................._..............................._............................................ Moi nroe Cl.ou nty IE OCC r:ayrE C.'aPr U rllnrCH vo"rE OCCURRED ..................... l rcdn2024 0 E a u c ruvr: q oarbPoW.n.ivE: ........................ ..... ..................................................................................................................................................................................................................................................................._.._.....................................................----_........................................................................_.__...._..........._................................_.......................................... . WF-10 IVILIST 1ICnnn�� F-ORM 8B This form is for use by any person serving at the county, city, or other locaat level of government on an appointed or elected board, council, coua missiorn, authority, or cmmmittee" It applies to rnernbeirs of advisory and non-.advisory Iboctie s who area Ipresented with a voting comnffllllct:of Interest under Section 112,314 , IF lloriota StatUtes, Your responsibilities under I'he raw when faced with voting on a rrneasu.rre in which you have a conflict of interest varilt vary greatly depending on whether you holed an elective or,appointive pposptioun. For this reason, please Ilpay close attention to the instructions on this form before completing and ffnllirng the ffornan. INSTRUCTIONS FOR COMF li A NC WITH SEECTION .3143, FLORIDA STAI"UTES A person holding elective or appointive county, municipal, or other local public office, MUST ABS"WN ffrorn voting on a measure, which would inure to his or her special private gain or loss. Each eIeected or aappoirntcnd local officer also IlyUEi T/tiptSTA llq ffro"mn knovwrirngty voting on a onneaasuar`e. wvlh Ich would irwre to the spne.:cia:at gain or looms of a principal (other than as gove,rrrrnemnt agency) by whornn he or she is retained )irncivacting the parent, su rbsIatiary,or sibIlirnpt organization of ca principal by wt"r'Ic,h he,or she Is reutaiu°ne'art):to the spreaci«ai private gain or loss of a relative" oir to the special private gain or(loss of as business associate, Corn°nrrnissIoners of eno)rmnnnuan city redevelopment agencies (CRAs)uarnder.. Sec. '163.356 or, 163,357, F.t .„ aind officers of independent sproeaciaai tax districts elected on a one-acre, one-vote basis are riot prohibited from voting in that caapac;ity. For pr.rrpos es of thhs taams„ as "relative" incllu des only the officer's father, rnnot:henr, son„ dauaghteer° husband, wife, Ihprot.heelr, sister, father-in-law, mother-in-law soln_Ilrn4aaw, and daughter_in-ianma,ag"business associate" means any person or entity earigagea in or e aarryJI ng on a business enterprise with the officer,as a (partner,joint venturer, coowner of property, or cor"poratee shaarehotdeer (where the shares off the corporate°ion aaree not listed on any national or regional stock exchaarnge). IIIEL-ECTIED OFFICERS: In aadd tiorn to a:nitastanirning ffrorn voting in the situations described above, YOU rrnuast etisc iosea the cornt"t6c°t° pRIOR.t. T l'f E VOTIE I'ttE INp,;:„"'II' KE'N by pu bliclly stating to ffiee asseeirmrtpty the rnaat:uulre of your Interest in the Imeasure orr which you are abstaining ffcorn voting; and VtJt"i`t-iiin 115DAYS AFTER THE V01"IE OCCURS by c.orrnppleatirng and filing this fornn Mth the p°nerso n re sponside for recording the r'rnirnuutes of the nnecef'urng,who should incorporate the form in the rmniruuatens. APPOINTED F,ala,,II E Although you rnuast abstain from voting 4'u the sitcatlorns described above, you are not prohibited by Section "11 ,31143 from otherwise parCid;patirrg in theese. n°natters. However, you rnuast disclose the nature of the conflict before making any aatternpat:ton ir1flUewnce the decision, whether orally or in aaalritinE:,p and whether rnade by you or at your directrorn. H" YOU INTEND TO (MAKE:ANY ATTEMPTTO INFLUENCE SCE THE p: ECII&ON PRIOI _l"O"lITt" E Its ETIING ATWHICH THE VO' E t6'ypp...L BE TAKEN: YOU rrnur st complete and file this form(before rnnatcirng any astt:ernnpaff to intfanoa^m"nos the decision)with the paealra.`*c�prni responsible for recording the rrnirnuatem of the rneethrig,vahiv wiH incuoprporaate the form 'urn tl°uee n irurates, (Conffhnuaed on paage ) _..� CIE R)RI nl 8B-Er,:r,. 11ee2013 PAGE r Adop'led by reference in Rule 34-7.0e0p1yp9t,F,A.C, R IF II "I,,�'ml�Cm OFFICERS ca nfinued copy of the ffor.r.n,.n must be provided iranrneactiaately to the other rnemamberaa of the agency. p..t'naa ffonn must be rPaac'y pauutmhic ly at than meat rneetinc after the ff'orm'an is t'iDsad. IF YOU MAKE NO ATTEMPT INF't.t.DlENCE THE DEC00N t..dWtsElY"T BY t:DISC.Dh.DtnDS�ON/-0".I"FIE D' EE,.ffIING: You must ctisc Iosme onatDy the naatua e Of yoamr c;ontthcmt mn the measure before participatIng. Yolu irmmumst cc.-)rnplete the ffoirm and file ut itll°a'in 15 days afft. n the vote occurs with 4'.Ihe u'son r spoi siltmie for recordirig the rrninuates off the meeting,who rrnu.usat incorporate the ffoirrrm In tame,rrnt-uuiaasa,A copy of the form must be provided it nrmne diaately to the oth near members of the agency, and the form must be read pu.ulhlir1y at the next rrnoeatincg after the Form is f ied @ I CII... . UIRE I,,�,�,� 11 DCAII OFFICER'S R'S 1I4"T IlEREST C It Cr on hereby disclose that on,.March 20 24, I ..... ...... _.(a:a)A rnoaasuuure c arrne or willll amc one before rrwy a gc.i mcy which lh(a.at°namck one or nncve) inuuire d to rny special pmurivaate,gain or,loss" Inured to the special gain oa (loss of my business associate, m.. ........ ; Ill.m��..a� inuure:d to than special is l gain or loss off nmy realotiwaew, _.._„ n ......................... inured to the spaocW gain or loss of t:�DaaOphIiln Research Center, Inca., by .., _.,._,_ _.,.,,_. .,._.m_---� ...�..,.,... ........_ ,,................................ _._._., _ ___. waahorn D aarnm retained; or inured to the specmiaai gain or loss of .,..w m m.. .......... ,Which is the 1puarornt subsidiary,sidiaary, or sibling org nizaatnon or subsidiary of as principal which has retained me, (tm)°"t`i e rne.aasuuree before my agency and the nature of my caonfflicbrig interest in the rneaaasauur(-e Is as follows-, If disclosure of spueac°iiic information would wsioflaatee cxmfficieant°.iaaDOty or, tariwsiie ge pursuant to law or rules governing attorneys, a pmuall.alic otiicear, who is also an aatiorne y, may comply with the disclosure requirements of this section by 6ssclo ilumg the irnaatuarea of the Interest t irn such as way as to provide the pauuh;atic,with notice of the conflict. Date Filed ,:iigrmaatuaree ---_-_-- NOTICE: UN DEF p=mROytp 0IN OF FLORIDA ST 't"UT'ES §112.317, A FAILURE URE "TO It A E ANY REQUIRED DISC LOS Ljf E CONS'N'T"U"FES GROUNDS S FOR Nt'iD MAY BE pIIG.)NlSh°It':F.CD BY ONE OR MORE OF 'THE. i' t`Dt,.IL.OWNG: OMPt~w'. aCt°-tt C:yNT, REMOVAL OR SUSPENSION tmR(:.DM OFFI(31H OR I:'=.6 Ph,_OY E.h" T, DEMOTION,TIt:N, p°Um.DrDkJc-.tl N IN SALARY, IRF.=:Ia)Rit AlN D, t:'.FR a C.iIVH..t'at::YwJAlh.."FY IN O,.p•..T.O EXCEED$10,000, Adopted by reference:�n Ruu[e 34-7.010(m)tat,r.F1.0 Agenda Item # MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: March 26, 2024 DISTRICT: AGENDA ITEM WORDING: Consideration and Action re: Task Order— CrowdRiff ($30,000) ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: Approval TOTAL COST: $30,000 ALLOCATED FROM: Website Related Expenses REQUESTED BY: Administrative Office PROVIDED BY: Two Oceans Digital DEADLINE DATE: March 15, 2024 TASK ORDER FOR SPECIAL PROJECT FOR CROWDRIFF USER GENERATED CONTENT PROJECT In accordance with the Agreement for Professional Website and Digital Services for the Tourist Development Council (TDC) website made and entered on the 20th day of April 2020 between Monroe County, FL hereinafter referred to as the "County" and Cooke Communications Florida, LLC d/b/a Two Oceans Digital hereinafter referred to as "Consultant' or"Contractor". All terms and conditions of the referenced Agreement for Professional Website and Digital Services apply to the Task Order, unless the Task Order modifies an Article of the Agreement of which will be specifically referenced in this Task Order and the modification shall be precisely described. In accordance with Paragraph 4. a) of the Agreement this Task Order sets forth the effective date, completion period, scope of work and payment details for completion of this special project. Effective Date and Completion Period This Task Order is effective on the 26th Day of March, 2024. The project shall be completed within 188 days. Scope of Services The scope of services will include: Implementation, management, curation, and development of User Generated Content using the CrowdRiff platform on fla-keys.com. As the Florida Keys & Key West are a collection of five unique districts, the site must convey this distinction of place and character while avoiding too many navigational choices. The design of Fla-Keys.com prioritizes a seamless and intuitive navigation experience, allowing images to guide the user through the site. CrowdRiff is the leading visual marketing platform for travel and tourism brands. Fla-keys.com utilizes the CrowdRiff platform to acquire usage rights to photos and videos that our destination visitors submit through social media channels such as Instagram. This user-generated content (UGC) is some of the most highly regarded and trusted on the internet and lends to the authenticity and credibility of our islands' history and the individualistic creativity of our locals, while maintaining the destination's uniqueness. In addition to the cost of the CrowdRiff technology on Fla-keys.com, our team also must operate this technology to develop, curate, and maintain the large collection of User Generated Content submitted through the program. The platform combines content discovery, digital asset management, and content delivery tools that enable our team to source and share top-performing visuals with users on Fla-keys.com. Our team must dedicate hours of work towards the development strategy of CrowdRiff, having constant attention to detail, active engagement with the platform, and regular updates to optimize the performance and usage of the program. Compensation The Consultant shall be paid a lump sum amount of thirty thousand dollars ($30,000 upon completion of the scope of services set forth above. Task Order for Special Project Page 1 of 2 The CrowdRiff Platform has an annual cost of $22,050 associated with the rights to use the program. The remaining cost of this Special Project is $7,950.00. Two Oceans Digital manages and uses the program to curate and populate galleries within fla-keys.com. Based on previous years, when the Marketing Plan for FY2024 was created, we estimated annual hours spent on this Special Project in total be 64 hours. Monthly our team has been and will be spending a minimum of 5-6 hours working on and developing CrowdRiff on fla-keys.com. Two Oceans Digital has an hourly rate of $125 for services and when multiplied by 64 hours, the cost of managing this program is $7,950.00. Approved by the TDC at their meeting held on March 26, 2024. Task Order for Special Project Page 2 of 2 Agenda Item # MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: March 26, 2024 DISTRICT: AGENDA ITEM WORDING: Consideration and Action re: Task Order— Domain Name Renewal ($616.20) ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: Approval TOTAL COST: $616.20 ALLOCATED FROM: Website Related Expenses REQUESTED BY: Administrative Office PROVIDED BY: Two Oceans Digital DEADLINE DATE: March 15, 2024 TASK ORDER FOR SPECIAL PROJECT FOR DOMAIN NAME RENEWAL PROJECT In accordance with the Agreement for Professional Website and Digital Services for the Tourist Development Council (TDC) website made and entered on the 20th day of April 2020 between Monroe County, FL hereinafter referred to as the "County" and Cooke Communications Florida, LLC d/b/a Two Oceans Digital hereinafter referred to as "Consultant" or"Contractor'. All terms and conditions of the referenced Agreement for Professional Website and Digital Services apply to the Task Order, unless the Task Order modifies an Article of the Agreement of which will be specifically referenced in this Task Order and the modification shall be precisely described. In accordance with Paragraph 4. a) of the Agreement this Task Order sets forth the effective date, completion period, scope of work and payment details for completion of this special project. Effective Date and Completion Period This Task Order is effective on the 26th Day of March, 2024. The project shall be completed within 188 days. Scope of Services The scope of services will include: Purchasing and renewing domain names associated with the Monroe County Tourist Development Council. Currently, Two Oceans Digital oversees 21 domains owned by the TDC. These include foreign domain names, domain names associated with the Florida Keys & Key West, as well as specified Fla-keys.com domains such as fla-keys.lgbt. These domains differ in renewal expiration dates. Within the 2024 fiscal year, there will be 9 domain names up for renewal. These domain names expiring within the 2024 fiscal year can be purchased for varing prices, depending on where the domain Registrar is, domain fees, and previous purchasing prices. Compensation The Consultant shall be paid a lump sum amount of six hundred and sixteen dollars and twenty cents ($616.20) upon completion of the scope of services set forth above. Within the fiscal year 2024, there are 9 domain names that Two Oceans Digital oversees management and renewal of on the behalf of the Monroe County Tourist Development Council. The domains expiring in this fiscal year are fla-keys.dk, fla-keys.be, fla-keys.fi, fla-keys.se, fla-keys.fr, flakeys.fr, fla-keys.nl, fla-keys.no, and floridakeyswin. The total cost to purchase renewal of these domains is $616.20. The cost of domain renewal is directly paid to the Registrar at which the domain is registered. Task Order for Special Project Page 1 of 2 Domain Expiration Date Cost USD s.dk 3/27/2024 $45.85 4/23/2024 $29.47 fly kyu 5/9/2024 $ 83.96 e 7/21/2024 $48.03 f ;-UY§fr 8/11/2024 $ 33.08 flAy�L 8/23/2024 $ 33.08 gip, ,;;;hgy, i N 8/9/2024 $ 56.00 s.no 10/13/2024 $246.74 floridakeyswin 04/30/2024 $ 39.99 FY2024 Domain Renewal Total Cost I $616.20 Approved by the TDC at their meeting held on 26 March, 2024. Task Order for Special Project Page 2 of 2