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TDC Visit Florida Keys 04/30/2024 Audit on No Your Guide romrmm°d April 30, 2024 Monroe County Board of County Commissioners 1100 Simonton Street Key West, FL 33040 CC- Monroe County Administrator Monroe County Clerk Office Monroe County Attorney RE: Forensic Audit of the Visit Florida Keys Historical Purchases and Purchasing Procedures Dear Sir/Madam: SCOPE You have asked that we study and analyze documents and information provided to date, and perform other tasks and procedures as necessary, to determine the extent to which Monroe County Tourist Development Council (TDC)', dba Visit Florida Keys ("VFK") personnel caused the payment of improper expenditures and to quantify those improper payments where possible. Additionally you have asked that we provide recommendations on improving internal controls. SUMMARY OF OPINIONS Based on our study and analysis of the documents and information provided, interviews of VFK personnel, other procedures performed, and our education, training, and experience, in our opinion, VFK personnel, at the direction of and/or under the supervision the VFK former Marketing Director Stacey Mitchell ("Ms. Mitchell") (the "Former Marketing Director"), caused improper and excessive expenditures to be paid and failed to adhere to established policies and procedures.2 BACKGROUND The Monroe County Tourist Development Council, (the "TDC") was established on June 16, 1981, as an advisory council of Monroe County, with the mission to "manage Monroe County's tourism marketing efforts to assure long-term economic stability resulting from visitor related revenues.113 The TDC has nine members who serve staggered four-year terms. Monroe County began levying a tourist development tax in the early 1980s to financially support the TDC. The tourist development tax is paid by any TDC is managed by the Non-Profit 3406 North Roosevelt Boulevard, dba Visit Florida Keys (`VFK') 2 These opinions are based on documents and information provided to date. Therefore, this report is subject to update based on documents and information requested, but not yet received. s Source: Monroe County TDC website, March 15, 2024-h Ip :fl�av�svnn.rrlcargcgry fC cov/326fourlst Deveio�ment-Council. Monroe County Board of County Commissioners April 30, 2024 Page 2 person who rents, leases, or lets any living quarters or accommodations in the county for six months or less. The TDC contracts with the VFK, a not-for-profit corporation, to operate the TDC's executive office. The TDC Board is responsible for the oversight of the VFK and their management of the funds and mission of the organization. On October 31, 2023, the Monroe County Clerk of Circuit Court & Comptroller's office (the "Clerk's Office") issued an internal audit report of the TDC (the "Internal Audit").4 The Internal Audit identified multiple areas of concern, including several failures by VFK personnel and vendors to adhere to TDC policies and procedures at the direction and/or under the supervision of VFK Former Marketing Director, Stacey Mitchell (the "Former Marketing Director" or"Ms. Mitchell"). Based on the draft findings reflected in the Internal Audit, the Monroe County Board of County Commissioners ("BOCC"), in a meeting held November 8, 2023, recommended that the Marketing Director be placed on paid administrative leave, and the engagement of Cherry Bekaert to analyze certain issues identified in the Internal Audit to determine whether VFK management caused improper expenditures to be paid, in violation of TDC policies.5 DOCUMENTS AND INFORMATION PROVIDED To date, we have received documents and information, and interviewed individuals, including the following in formulating our opinions: o Payment requests, purchase orders, invoices, and evidence of payment (including supporting documentation where available) for individuals and entities to whom VFK requested payments be made, including the following: ■ Rob O'Neal Photography, LLC ■ Conex Exhibition Services ■ Stuart Newman Associates, dba NewmanPR ■ Graphics 71 ■ Underwood Martell, Inc, dba Tinsley Advertising ■ Keyboard Advertising o Vendor Contracts for Agencies of Record o Clerk's Office Internal Audit Reports: • The Internal Audit, October 31, 2023. • Audit of Tourist Development Council's Public Relations Services with NewmanPR's response (the "NewmanPR Report"), February 8, 2024. 4 Source: Monroe County Clerk of Circuit Court& Comptroller, Internal Audit Report.Audit of Tourist Development Council, 2023-002. 'Source: TDC BOCC Mtg. Minutes Intro Exhibit 6— 11.8.2023 Regular BOCC Meeting Minutes. TDC Board voted on November 16, 2023 to place the Former Marketing Director on suspension with pay. Monroe County Board of County Commissioners April 30, 2024 Page 3 • Audit of Tourist Development Council's Advertising Services (the "Tinsley Report"), February 28, 2024. ➢ Interviews were conducted with the following groups: o Certain current and former VFK personnel o Certain Monroe County personnel o Select vendors and sub-contractors. BASIS AND REASONS FOR OPINONS Excessive Annual VFK Expenditures: VFK Management's Apparent Attitude Concerning Funds Provided to VFK for Operations - Over the course of this engagement, we have conducted numerous interviews with current and former employees of VFK, and individuals that interacted frequently with VFK management. During these interviews we heard one recurring theme concerning VFK management. VFK management's apparent attitude concerning the funds that VFK receives for its operations are the funds provided to the VFK are its property, those funds should be spent only at the direction of VFK management and VFK should spend as much of the funding as possible. Although we are not rendering an opinion on this specific topic, this apparent attitude toward spending by VFK management may provide some explanation to the reader of this report as to the improper expenditures by VFK which are described in detail throughout this report, and others not listed herein.Additionally, we are providing this information in order that Monroe County may consider exhibiting greater control over VFK expenditures so that Monroe County can control and potentially reallocate excess funds not required by the VFK to other important objectives for the benefit of Monroe County residents, the Florida Keys, and the fragile ecosystem which encompasses that area. VFK Annual Spending - According to the financial statements for Monroe County, FL-Board of County Commissioners, from 2017 to 2020,67 VFK average annual expenditures totaled approximately$33,400,000. From 2021 to 2023, VFK expenditures increased 65%, from $28,644,560 to $47,386,547. The following chart reflects VFK annual expenditures from 2017 through 2023 and compares the trend of those expenditures for 2017 through 2020 to VFK annual expenditures for 2021, 2022 and 2023. s Source: Monroe County Board of Commissioners Financial Statements for Fiscal Years 2017- 2023 provided by the Clerk's office. Throughout this report, references to annual amounts refer to TDC fiscal year end of September 30. Monroe County Board of County Commissioners April 30, 2024 Page 4 VFK Expenditures by Year Trendline Based on 2017-2020 Expenditures$ 5547,, 86„547 vS45,000 000 2017 thru 2020 Expenditure trend °;40,CICICP,000 $36,513;8'99 :11,(1(I(1,G1C1CI S34,395,587 -$34,91.8,.836 ,. ..$32368,501. $,31975„161 iSdi,ChaCr,ClCha .. 526,644,560 _.... 25,.000,000 520,6100,000 5.15,6100,000 .10,000,000 $i'S'flR]o f1RlR] The above chart demonstrates that VFK annual expenditures increased dramatically after 2021. The following chart reflects VFK expenditures, by category, for 2017 through 2023. a Source:Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2017— 2023. Monroe County Board of County Commissioners April 30, 2024 Page 5 VFK Expenditures by Category 2017-20231 10 $.25,d"00,0C.0 S20,4100,000 :1.t1,41t'o'000 "m5,coo,u'.co INN/^x4.V�m'H.:I"Q II IIhfJ,�Y'M l'I��"1'i1lTbf.YH'.103i 1Yh IIIIII lv�l lhh'YVRI aC:l'r�LI J{„yy�v,71�'k, k'AY'��fu4tt^�4ild I mdrC'I��RA � IIIIIB',:rp5 ,1711 f�m�E:'i'M'Pr IIIIIV'r'i C'IC Y�'_";'A I1f1 fnVl i'�PIY',i:gp Ir iT�tk'1YfIi:R VP�Y1.�n tl'X:.t., IIIII rYYY G'.'Id31 fqY 7�fi:':Q'.��� As the above chart reflects, the vast majority of VFK expenditures relate to Advertising & Promotion, followed by Bricks and Mortar (investment in assets of the community) and Special Events. The following table displays VFK annual advertising and promotion expenses as a percentage of its total expenses from 2019 to 2023." s Source: Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2017— 2023. 10 Categories shown in the graph do not include debt service. " Source:Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2019— 2023. Monroe County Board of County Commissioners April 30, 2024 Page 6 VFK Annual Advertising & Promotion Expenses as a Percentage of Total Expenses VFK Advertising & % of Expenses Total VFK Promotion on Advertising FY Expenses Expenses & Promotion 2019 $32,368,501 $21,796,248 67.3% 2020 $31,975,161 $20,407,303 63.8% 2021 $28,644,560 $19,194,264 67.0% 2022 $36,513,899 $21,389,705 58.6% 2023 $47,386,547 $34,248,968 72.3% Total $176,888,668 $117,036,488 66.2% The following chart demonstrates VFK advertising and promotion expenses and total expenses by year for 2019 through 2023, for comparative purposes. VFK Advertising & Promotion Expense Compared to Total Expense12 S,c[,5xx[,cxx[ $47,336,547 S45,CXX[,CXX[ S40,f.N:ld:l,4:lt:lc:l S36,513,899 72_1'461 s35,f.Nx[,4:I x[ $34,248,968 $32,3 63,501 SH,975,1.61 sim[,f.Nx[,4:I x[ 528,644,560 S 25,f.N:ld:l,4:lt:lc:l 6a. n, S8..6%, $21,796,248. 63.8%, S21,3E'9,705 520,407,303 6T.9', S20,CX [,6PcX[ $19,194,264 SIRWROOO ,iS,CIw,000 y. 2019 202c:1 2021 2022 2023 0 Tcnal VFK 1x4enditur'es Iul VT''K Adv'C C4'Ia,IPlg,&Prcwncni n Ependitures 12 Source:Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2019- 2023. Monroe County Board of County Commissioners April 30, 2024 Page 7 As the above table and chart reflect, VFK spending increased dramatically in 2023, to $47,386,547, $34,248,968 (72%) of which was spent on advertising and promotion. Additionally, we noted that VFK 2023 advertising and promotion expense exceeded all VFK expenditures for 2019, 2020, and 2021. Annual Expenditures of VFK Compared to Other Florida Community TDCs - We compared the annual expenditures of the VFK to the annual expenditures of other Florida community TDCs in order to determine the extent to which VFK annual expenditures may exceed the amount required to meet the community's objectives for tourism and development. We selected Visit St. Pete/Clearwater, Visit the Palm Beaches, and Visit Tampa Bay TDC's as benchmarks for VFK, as those TDCs served Florida markets and beach locations, VFK annual expenditures fell within the range of those TDCs, and information for those TDCs was readily available. The following table reflects the total annual expenditures for each of the four TDCs analyzed, for 2019 through 2022, and the average for those years, by location. Total Expenditures" Visit St. Pete/ Visit the Palm FY Visit Tampa Bay VFK Clearwater Beaches 2019 $17,590,314 $32,368,501 $69,846,018 $57,846,322 2020 13,166,448 31,975,161 65,491,133 48,366,735 2021 20,807,222 28,644,560 38,218,619 56,227,809 2022 21,078,885 36,513,899 38,759,506 66,809,634 Average $18,160,717 $32,375,530 $53,078,819 $57,312,625 VFK spent on average, approximately$32.4 million between 2019 and 2022, $14.2 million more than the average for Visit Tampa Bay, $20.7 million less than the average for Visit St. Pete/Clearwater, and $25.0 million less than the average for Visit the Palm Beaches. The following table reflects the total advertising and promotion expenditures for each of the four TDCs for the same years, and the average advertising and promotion spend for those years, by location. 13 Source:Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2019— 2022 and Referenced other TDC Financial Statements. Monroe County Board of County Commissioners April 30, 2024 Page 8 Total Advertising& Promotion Expenditures14 Visit St. Pete/ Visit the Palm FY Visit Tampa Bay Clearwater Beaches VFK 2019 $6,129,961 $15,178,411 $19,746,358 $21,796,248 2020 5,720,021 11,721,421 12,712,949 20,407,303 2021 11,022,082 14,769,460 15,393,985 19,194,264 2022 9,825,641 13,651,759 20,920,467 21,389,705 Average $8,174,426 $13,830,263 $17,193,440 $20,696,880 The preceding table reflects that, although VFK annually spent $20.7 million less in total expenditures than Visit St. Pete/Clearwater, on average, it spent$6.9 million more on average than Visit St. Pete/Clearwater on advertising and promotion. The table also reflects that VFK spent $12.5 million more on advertising and promotion than Visit Tampa Bay on average and $3.5 million more than Visit the Palm Beaches on average, during this same period, even though the total expenditures for Visit St. Pete/Clearwater and Visit the Palm Beaches were significantly larger than the total expenses for VFK. The following table and chart demonstrate the percentage of each of the TDCs annual expenditures devoted to advertising and promotion, by year, for 2019 through 2022. Percentage of Expenditures toward Advertising& Promotion Visit St. Pete/ Visit the Palm Visit Tampa FY Clearwater Beaches Bay VFK 2019 21.7% 34.1% 34.8% 67.3% 2020 17.9% 26.3% 43.4% 63.8% 2021 38.6% 27.4% 53.0% 67.0% 2022 35.2% 31.3% 46.6% 58.6% Average 28.4% 29.8% 44.5% 64.2% 14 Source:Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2019- 2022. Monroe County Board of County Commissioners April 30, 2024 Page 9 Advertising & Promotion Expense as a Percentage of Total Expense15 IUD U%6 DC9.U% 6'o U% 70..U16 67.3% 67.0"S 63.8% 60 U% 56.6% 53.0 50 U% 46..6% 4 3 A% 40 CN, 36.66 34.8%A 341%6 35 2%p sl 3fl.3%fi 30.U% li 26.3% 27.4% 21...7% 20.U% 17.9%Q 10 6. 2019 2}2) 2021 2022 V€K WVisllt St,Pete/Clearwater Vlsiit.Tampa Bay 0Vtot the IPahnBeaches The above table and chart demonstrate that VFK spends a substantially greater portion of its available funds on advertising and promotion than Visit St. Pete/Clearwater, Visit Tampa Bay, or Visit the Palm Beaches. In conclusion, VFK spends more on advertising and promotion than the other TDCs analyzed, regardless of the total amount of funds available to the TDCs for all annual expenditures. Analysis of Vendor Relationships: Rob O'Neal Photography, LLC — Rob O'Neal Photography, LLC. ("Rob O'Neal Photography") provides photography and related services in the Florida Keys and is owned by Rob O'Neal ("Mr. O'Neal"). According to records of VFK expenditures received from the Clerk's office, between fiscal year 2017 and 2022,16 Rob O'Neal Photography has been paid $83,215 for photography services provided to the VFK. One 2023 invoice for $14,850 from Rob O'Neal Photography remains unpaid. The following chart reflects the total payments, by year, that Rob O'Neal Photography received from VFK from FY 2017 through 2023. ,5 Source: Monroe County Florida Board of County Commissioners Annual Financial Statements for TDC 2019— 2022 and other referenced TDC Financial Statements. '6 Source: TDC Vendor payments detail for Rob O'Neal Photography. Monroe County Board of County Commissioners April 30, 2024 Page 10 Rob O'Neal Photography Payments from 2017-2023 17 5227'95, S20,200 S2C I�,OOMO S �14,320 S 512,000 go-9"OrIjo $4,900 S 2r)L 2018 2()19 2020 2021 2022 2023 A substantial portion of the above payments pertain to the production and delivery of an annual calendar which VFK sales team offers as a giveaway at marketing events promoting travel to the Florida Keys. During our study and analysis of documents and information pertaining to Rob O'Neal Photography, we noted the following areas of concern. The VFK Former Marketing Director's Relationship with the Owner of Rob O'Neal Photography Creates a Conflict of Interest. We understand through multiple VFK employee interviews that the VFK former Marketing Director lives with Mr. O'Neal, and that the two individuals have been in a personal (and therefore inappropriate) vendor/customer relationship.18 These VFK employee statements are supported by multiple Facebook posts, including photographs of the couple,19 and an obituary for Ralph Morrow (Mr. O'Neal's stepfather).20 21 in our opinion, based upon our review of the VFK personnel policies, given that the former II Source: TDC Vendor payments detail for Rob O'Neal Photography. " Source:Interviews of VFK Employees (#.081#.071#09)- We have assigned interviews a number to attain anonymity. 11 See attached hereto copies of Facebook Posts and Ralph Morrow(Mr. ONeal's Stepfather) (Exhibit A). 20 IBID. 21 We traveled to the Florida Keys and provided Mr. O'Neal and Ms. Mitchell with multiple opportunities to respond to these statements. Mr. O'Neal did not respond to our outreach, and Ms. Mitchell declined our invitation to meet, after initially agreeing to speak with us. Monroe County Board of County Commissioners April 30, 2024 Page 11 Marketing Director is responsible for making VFK purchasing decisions, she should not enter into a non-professional, personal relationship with a TDC vendor.22 Rob O'Neal Photography Invoicing Practices Circumvent TDC Procurement Policies: We identified evidence indicating that Mr. O'Neal circumvented VFK procurement internal control procedures by submitting multiple invoices for Rob O'Neal Photography, numbered sequentially, and dated on the same date, for annual calendar production orders. This practice resulted in invoices which individually, were below the invoice amount requiring the TDC to obtain two quotes for the goods or services being purchased.23 This requirement for two quotes is designed to ensure that the organization obtains the highest quality goods and services at the most competitive price where possible. Additionally, if Mr. O'Neal had submitted one invoice for the annual VFK calendar production order, the invoice amount would have required the issuance of a blanket purchase order by VFK, identifying the full amount paid to Robert O'Neal Photography for the contracted calendars. In order to safeguard TDC assets, and to ensure proper purchase authorization requirements are met, the TDC requires the submission of a purchase order request, and the subsequent approval of that purchase order, prior to a payment to a VFK vendor when the payment exceeds a minimum threshold amount. We identified communications between Mr. O'Neal and VFK sales staff wherein Mr. O'Neal was apparently requesting information related to the maximum amount that his invoices for the annual calendar order could total and not require a TDC purchase order. For example, in one text, Mr. O'Neal stated: "hey man, i know i need to keep invoices under$4995. can i break the `sales sept'order of 500 into two invoices?"24 This inquiry appears to have been made in order to submit invoices for the annual VFK calendar order under the purchase order requirement amount.25 Multiple VFK sales department employees stated that Ms. Mitchell, the VFK Former Marketing Director, who as previously stated, lived with Rob O'Neal, directed VFK sales staff to assist Mr. O'Neal in his attempt to circumvent TDC policies and procedures through the submission of 22 Source: VFK Personnel Policies and Procedures Manual, Revised April 2014, pg. 8 Code of Ethics A. and B. 21 Source: Rob O'Neal Photography Invoices to the TDC and Monroe County TDC Operations Manual— Section 11, Purchasing Policy, pg.12 7118118. 24 See Texts from Rob O'Neal to Sales Director(Exhibit 8). 21 Source: VFK employee interview#08. Monroe County Board of County Commissioners April 30, 2024 Page 12 multiple invoices for the annual calendar order in small dollar amounts to avoid "scrutiny" from the County.26 27 According to TDC policy, all invoices of $5,000.01 or more require a purchase order. All purchases between $10,000 - $19,999.99 require two or more quotes.28 We analyzed invoices submitted by Rob O'Neal Photography and compared those invoices to the TDC policies and procedures to confirm whether the amounts on the invoices were below the maximum invoice amount requiring quotes or purchase orders. The following table reflects the results of our analysis. 213 We traveled to the Florida Keys and provided Mr. O'Neal and Ms. Mitchell with multiple opportunities to respond to these statements. Mr. O'Neal did not respond to our outreach, and Ms. Mitchell declined our invitation to meet, after initially agreeing to speak with us. 27 Source: VFK Employee Interviews#.07,.08,#.09, #.16. 2a Source: Monroe County TDC Operations Manual, Section ll, Page 12. Monroe County Board of County Commissioners April 30, 2024 Page 13 VFK Annual Calendar Purchases for 2019 to 202429 Invoice #of Number Date Calendars Unit Price Invoice Total Department Calendar 105 9/26/2018 349 $ 10.00 $ 3,490 USA 2019 calendars 106 9/26/2018 349 $ 10.00 $ 3,490 UK 2019 calendars 107 9/26/2018 349 $ 10.00 $ 3,490 Germany 2019 calendars 116* 1/29/2019 220 $ 10.00 $ 2,200 none listed 2019 calendars 1,267 $ **12,670 141 9/17/2019 345 $ 10.00 $ 3,450 MICE 2020 calendars 142 9/17/2019 345 $ 10.00 $ 3,450 UK 2020 calendars 143 9/17/2019 345 $ 10.00 $ 3,450 Germany 2020 calendars 144 9/17/2019 345 $ 10.00 $ 3,450 USA 2020 calendars US Trade Tour 145 9/17/2019 345 $ 10.00 $ 3,450 Operators 2020 calendars 1,725 $ **17,250 188 9/30/2020 200 $ 10.00 $ 2,000 Germany 2021 calendars 189 9/30/2020 300 $ 10.00 $ 3,000 UK 2021 calendars 190 9/30/2020 340 $ 10.00 $ 3,400 USA 2021 calendars 840 $ 8,400 216 9/24/2021 400 $ 10.00 $ 4,000 Europe 2022 calendars 217 9/24/2021 250 $ ; 10.00 $ 2,500 UK 2022 calendars 218 9/24/2021 550 $ 10.00 $ ***5,500 Key West 2022 calendars 1,200 $ **12,000 264 9/30/2022 400 $ 12.50 $ 5,000 TDC Sales Dept! 2023 calendars 265 9/30/2022 200 $ 1250 $ 2,500 Dive Umbrella 2023 calendars Axis Travel Marketing 266 9/30/2022 450 $ 12.50 $ ***5,625 UK 2023 calendars 267 1 9/30/2022 200 $ 12.50 $ 2,500 Germany 2023 calendars 268 9/30/2022 300 $ 12.50 $ 3,750 TDC Film Commission 2023 calendars 1550 $ **19,375 292**** 9/22/2023 1,100 $ 13.50 $ **14,850 2024 calendars 7,682 $ 84,545 *Of the six years reviewed, this was the only invoice issued outside of the original invoice date. The invoice was issued almost a month after the start of the 2019 calendar year. **Monroe County (and TDC) purchasing policies require purchases between $10,000 - $19,999.99 to have two or more quotes.30 ***These invoices were paid without the required purchase orders. ****The estimate issued for this purchase had a unit price of$15, the price was lowered before the invoice was submitted to $13.50; this invoice has not been paid. Monroe County Board of County Commissioners April 30, 2024 Page 14 The table above also reflects that: ➢ The individual invoices for each year are sequentially numbered, and dated on the same date, indicating that they were produced one immediately after another 31, raising the question as to the purpose of creating multiple invoices for submission for payment to one entity (VFK) for one project. VFK does not track expenses based on the departments billed on those invoices. ➢ The cost per calendar increased 25% between 2021 and 2022 and then by another 8.0% between 2022 and 2023 without explanation or approval. ➢ The number of calendars ordered by year fluctuated dramatically. The following table reflects invoices submitted by Rob O'Neal Photography to VFK for non-calendar items during fiscal year 2022. Rob O'Neal Photography did not submit any invoices for non-calendar items during fiscal year 2021. Other amounts paid to Rob O'Neal Photography32 33 Description Invoice Number FY Amount 20 30A0 Canvas Images 259 2022 $ 2,700 48 Photo books* 270 2022 720 $ 3,420 *No VFK Logo We analyzed the Internal Audit related to Rob O'Neal Photography, which indicates that VFK staff were required to assist in the calendar preparation. VFK staff interviews conducted as part of the internal audit reflect participation by the former Marketing Director including writing the foreword for the calendar and certain VFK staff selecting the photos to be included in the calendar.34 29 Source:Rob O'Neal Photography Invoices to the TDC. 31 Source: Monroe County TDC Operations Manual, Section /l, Page 12. 3' With the exception of invoice number 116. 32 Source: VFK employee interview#.08- The Canvas images were utilized for FAM trips (familiarization Trips for travel agents, media personnel, and resellers that will be presenting the benefits of the Florida Keys to potential travelers) which represented a valid VFK business purpose. The photo books were utilized to give to potential film producers which is considered to be a valid VFK business purpose. It was noted that the photo books did include a suggested retail price. 33 Source: Rob O'Neal Photography Invoices to the TDC. 34 We traveled to the Florida Keys and provided Mr. O'Neal and Ms. Mitchell with multiple opportunities to respond to these statements. Mr. O'Neal did not respond to our outreach, and Ms. Mitchell declined our invitation to meet, after initially agreeing to speak with us. Monroe County Board of County Commissioners April 30, 2024 Page 15 The Former Marketing Director Prompts VFK Annual Calendar Orders from Rob O'Neal Photography: As previously stated, Rob O'Neal Photography produced annual calendars for VFK. Multiple individuals in the VFK sales department described the annual calendars as one of the most expensive giveaways the VFK purchased for distribution at its marketing event booths.35 VFK sales department staff also stated that the size and weight of the calendars made them cumbersome and expensive to ship and handle, as compared to other giveaways, such as cups, pens, etc.36 We understand that the calendars were not a popular giveaway item with the event attendees, resulting in many leftover calendars which had to then be stored at the VFK office. Because of these reasons, the annual calendars produced by Rob O'Neal Photography were not popular giveaway items with the VFK sales team. As a result, Ms. Mitchell often had to prompt the sales staff to coordinate the orders for the calendars.37 38 We understand that the VFK sales staff had a substantial number of leftover calendars, which were thrown away to make room in the VFK storage area.39 Annual Calendars Do Not Contain the Visit Florida Keys Logo as Required: Documents and information we analyzed reflected that VFK personnel may have departed from, or circumvented, VFK purchasing policies and procedures in the purchase of the annual calendars produced by Rob O'Neal Photography. We understand from interviews with VFK employees and TDC policy, that items purchased by the VFK as giveaways promoting the Florida Keys are required to have the VFK logo.40 While not stated in the policy, employee interviews further qualified that items with the VFK logo are not to be sold, but can only be given away as promotional items.41 The annual calendars produced by Rob O'Neal Photography do not include the VFK logo.42 Based on VFK employee interviews and our own research, we have verified that Rob O'Neal Photography is selling VFK calendars and departed from the TDC policy 35 Source: VFK employee interviews#.08 and#.16. 36 IBID. 37 IBID. 31 See Exhibit C—Email from Ms. Mitchell to sales team dated 811012023-Email from Ms. Mitchell to sales team reminding them of the calendar orders. We understand that Ms. Mitchell, communicated the coordination of the calendars verbally to the sales staff and rarely used email for that purpose.(Source VFK Employee Interview#.08). 39 Source: VFK Employee Interview#.08. ao Source: Monroe County TDC Operations Manual Policy Section 1/, pg. 15-18, Media Placement& Production Costs. 4' Source: VFK Employee Interview#.08 and Monroe County TDC Operations Manual Policy TDC Policy Section 11, pg. 16-18, Sales/Resale of TDC funded items. 42 Source: VFK/TDC Calendars prepared by Rob O'Neal Photography. Monroe County Board of County Commissioners April 30, 2024 Page 16 which requires the VFK logo to in order that Rob O'Neal could sell VFK calendars himself.43 44 Conex Exhibition Services, LLC — Conex Exhibition Services ("Conex") provides exhibition logistic and trade show booth design/build services for clients including destination tourism development councils.45 Conex is managed by its Managing Director Matias Sanchez and its Project Director, Lucas Delfino. Conex serves as an exhibition trade show booth builder for VFK on the four major core trade shows (IPW, ITB, WTM, IMEX).46 Between 2017 and 2023, (the years for which we received payment documentation for CONEX)the VFK purchased services from CONEX totaling approximately $478'000.47 The following chart reflects the payments VFK caused to be paid to Conex from 2017 through 2023 for services that Conex provided to VFK.48 Conex Payments from 2017-202349 $144,4.80 5120,000 $S9„728 $84,214 64,664 seC6,fl,xB $5 1.,818 .$40,0(-d0 $26,360 .$2 0,0CB0 $7,000 41 See-Rob O'Neal Photography Selling VFK Calendar on Etsy(Exhibit D). 44 We traveled to the Florida Keys and provided Mr. O'Neal and Ms. Mitchell with multiple opportunities to respond to these statements. Mr. O'Neal did not respond to our outreach, and Ms. Mitchell declined our invitation to meet, after initially agreeing to speak with us. 45 Per Conex's web site and interview of Conex representative Matias Sanchez on March 20,2024. 46 Source: Interviews VFK staff(#.08/#.07/#.09) -4 Major Trade shows—International Trade Show(ITB), World Travel Market(WTM)- 3-day global travel industry conference, US Travel Associations Inbound Travel Trade Show(IPW), IMEX America—largest trade show in US for global meetings which alternates each year in cities around the U.S. 47 Source: TDC Vendor Payment Detail for Conex. 48 IBID. 49 IBID. Monroe County Board of County Commissioners April 30, 2024 Page 17 During our study and analysis of documents and information pertaining to Conex, we noted the following areas of concern. Conex Failed to Credit VFK for Hotel Trade Show Participation Fees: For certain of the trade shows where VFK attends, hotels (and other tourism related companies) will accompany VFK to the trade show and utilize a portion of VFK's designated table and booth to present its brochures and other marketing materials. VFK charged the hotels for this space. This joint participation by the hotels is commonly referred to as a "Co-op partnership." These Co-op partners made "Co-op payments" which are intended to supplement VFK's payments and reduce VFK's total cost to attend the event. Two methods of applying these Co-op payments to reduce VFK's costs associated with Conex are 1) the participating hotel pays VFK directly, and that payment is used to offset the Conex expenditure on the books and records of VFK, or 2) the participating hotels pay Conex, and Conex applies the payment as a credit to VFK's account, which is reflected as a credit on the Conex invoice to VFK, reducing the invoice amount by the hotel Co-op payment. Our analysis of the Co-op payments to Conex and Conex invoices to VFK indicated that, in many instances, neither of the methods described above were undertaken to correctly reduce VFK's obligation to pay Conex when Co-op payments were issued by the participating hotels. We understand that the Former Marketing Director informed the VFK sales staff that attended the trade shows that VFK could not accept any Co-op payments.50 No valid explanation was provided as to why they could not accept the payments. Ms. Mitchell apparently instructed VFK staff to invoice the Co-Op Partners, and to clearly state on the invoice "Make Check Payable to Conex" and "mail the payment to the TDC address on the invoice.1151 52 VFK employees noted that they were instructed to invoice all Co-Op payments in this manner, even on occasions when Conex provided no services to VFK.Although Conex received Co-op payments, we did not identify where Conex credited VFK for these payments.53 54 We have not identified any legitimate so We traveled to the Florida Keys and provided Ms. Mitchell with multiple opportunities to respond to these statements. Ms. Mitchell declined our invitation to meet, after initially agreeing to speak with us. A VFK sales department employee close to Ms. Mitchell, interviewed on March 19, 2024, misrepresented to us that Jean, a former accountant for VFK, instructed VFK sales staff that VFK could not accept payments, but multiple VFK employees and BOCC representatives corrected his misrepresentation. 51 See Examples of Recent TDC Co-Op Invoices And Related Payments Made Payable to Conex(Exhibit E). 52 Source: TDC Co-Op Invoice and Payment History only for Documents Provided, we cannot confirm these are all Co-Op Invoices and Payments made to Conex. 53 See Two credit exceptions (2018 for$8,450 and 2019 of$9,000 provided by Conex after the Sales Director questioned Conex about the credits (Exhibit F). 54 During his interview, Conex representative Matias Sanchez stated that VFK was the only client of Conex that had Co-op participants make payments directly to Conex. He also stated that Conex correctly applied the payments to VFK's account. and that Conex never received Co-op payments for events where Conex did not provide services. We have requested documentary evidence from Conex to support their crediting of VFK's account for Co-op payments Conex received. Monroe County Board of County Commissioners April 30, 2024 Page 18 reason that VFK personnel could not accept Co-op payments, or any payments, to offset VFK's costs associated with the trade shows. Therefore, we recommend that VFK determine the reasons these instructions were provided and investigate the ultimate disposition of these Co-op payments to ensure that none of these payments were used for any reason other than to offset VFK's costs associated with the events to which the payments related. Conex Received Hotel Trade Show Co-op Participation Fees for Services Not Performed: We analyzed a file provided by a former VFK employee containing historical trade show documentation of VFK Co-op participant invoices. These invoices instructed VFK hotel Co-op participants to make checks payable to Conex. Some of this documentation also included copies of hotel Co-op participant checks made payable to Conex. As part of our analysis, we identified and confirmed with several VFK sales staff that Co-Op Participants were charged fees which were remitted to Conex, even though Conex did not provide services. Additionally, during those interviews, VFK sales personnel noted that they were instructed to invoice hotel Co-op participants to make checks payable to Conex for events where Conex was not involved. VFK personnel stated that Ms. Mitchell, VFK's Former Marketing Director, instructed them to prepare and send these invoices to Hotel Co-ops directing them to pay Conex for services at events where Conex provided no services. 5556 Although we were not able to verify that we have been provided each and every Co- op payment VFK forwarded to Conex, we identified $86,860 of unreimbursed Co-op invoices and payments to Conex between 2010 and 2019.57 Our analysis further showed that, of the $86,860 in Co-op payments received by Conex as a result of VFK, $54,500 were payments for events where Conex did not actually provide services. The following table reflects the Co-op invoices directing Co-op payments be made to Conex, and Co-op payments made payable to Conex from the Co-Ops, regardless of whether or not Conex provided services to the VFK at the event for which the payment was made.5859 VFK quit charging certain of these fees after Hurricane Irma in 2017 and completely eliminated the fees after COVID.60 55 One VFK sales department employee close to Ms. Mitchell, interviewed on March 19, 2024, misrepresented to us that VFK never instructed hotel Co-ops to pay Conex for events where Conex did not provide services. This was later determined to be a misrepresentation, and in a second interview, this employee admitted that VFK had in fact, instructed Co-ops to pay Conex for events where Conex did not provide services. 56 Source: VFK Employee Interviews #.0 7,#08,#.09. 57 Source: TDC Co-Op Invoice and Payment History only for Documents Provided, we cannot confirm these are all Co-Op Invoices and Payments made to Conex. 58 As shown in the table, some documentation included copies of the check received from the hotel while others were only copies of the invoices. 59 Source: VFK Employee Interviews #.07,#08,#.09. 60 IBID. Monroe County Board of County Commissioners April 30, 2024 Page 19 Co-op krwdkes for wW1 Payments oConex farTradeShGwsvikere. Servkess rtdl amtll!ay n mweaw 5eVs mk garmuwtdl amtll! rmmr�ar twokeswitbout Checks 1nv=es&ChedcsProvWed urvoices wfthout checks limm m s&Che&s PravWedl T * Year tt fee # Payment*"" # Prue # Payment"-*" tt Paym MAS 2010 42 $ 10,950 42 $ 10,950 2011 $ - $ 16 $ 17,650 $ - 16 $ 17,650 20ll.2 6 2,880 3 �,100 6 3,200 6 5,,750 21 12,930 2013 16 $ 8,,395 4 2,29,0 14 $ 12,,150 $ - 34 $ 22,835 ZM51 2 $ 7,120 3 $ ll,600 9 ^ 3,000 24 ^ 1ll,720 2016 S 6 $ 4„125 S S - 6 $ 4„125 20ll7 ^ ll1 $ 7,525 $ 1 ^ 200 ll2 ^ 7,725 2018 5 $ 5„875 $ - $ $ - 5 $ 5„875 20A 4 8,,000 4 2,500 S 8 10,500 TotallCG-op Inwdicesi 31 25,1.50 40, 24 660 81 45,550 1.6 8,95Q, 168 104,310 2618 credit* - $ (8,450) - - $ - $ (8,450) 2019 credit'" S dew l $ S S S I9,0001 TatalI=redits S t17,450) S S S t17,450) Grand Toladl 31 S 7,700 40 24,660 81 $ 45,550 1.6 8,q5oi 1tr8 86,860 *This credit was applied to Conex's 2018 IPW stand invoice. **This credit was applied to Conex's 2019 IPW stand invoice. *** Based on documentation available from VFK and County employees; we were unable to verify the completeness of these records for all co-op participation fees collected. ****A$250 payment received in 2012 and the four payments for$$2,500 received in 2019 did not include copies of the invoices. One 2017 payment of$1,175 was made out to both Conex and Monroe County and was not included in the listing. *****The$200 payment received in 2017 did not include a copy of the invoice. We have not identified any legitimate reason that VFK personnel caused hotel Co- ops to issue payments to a company that did not provide any services related to the event for which the hotel Co-op was making the payment. Therefore, we recommend that VFK determine the reasons these instructions were provided and investigate the ultimate disposition of these Co-op payments to determine how and by who these payments were ultimately used.61 Conex Failed to Reimburse VFK for Cancelled Event Deposit: We understand that, in March of 2020, VFK caused a $26,000 deposit to be paid to Conex for the ITB 62 Trade Show, which was to be held March 4t" — 8t" 2020.63 This event was cancelled on February 28, 2020.64 Conex did not refund VFK as a result of the cancellation, and we understand that the VFK did not request a refund of the deposit. When questioned about Conex's failure to return the $26,000 deposit, Matias Sanchez stated that the majority of the services for which Conex had been paid had been 6' As previously stated, during his interview, Conex representative Matias Sanchez stated that Conex never received Co-op payments for events where Conex did not provide services. Given that we have identified evidence contradicting these statements, we recommend that VFK question Mr. Sanchez about this evidence. 11 Source: VFK Employee Interview#.08. 61 See ITB invoice #812 dated 210412020, check date 211312020) (Exhibit G). 64 See ITB 2020 cancellation notice (Exhibit H). Monroe County Board of County Commissioners April 30, 2024 Page 20 performed, and therefore the payment had been earned. He also stated that Conex did not refund payments to Conex by other TDCs related to the cancelled event. The following table reflects payments made payable to Conex received from Co- op participants which should have, but apparently did not, reduce VFK's payment obligations to Conex, and unrefunded VFK payments to Conex after the cancellation of an ITB trade show. Amounts Paid to Conex Due to VFK6s Co-op Invoices for Fees Payable to Conex and actual Co-op Payments to Conex for Events Where Conex Provided Services $ 49,810 Co-op Invoices for Fees Payable to Conex and actual Co-Op Payments to Conex for Events Where Conex Did Not Provide services 54,500 Credits provided by Conex on two invoices (17,450) Total unreimbursed Co-op invoices and payment 86,860 Unrefunded Deposit Paid for 2020 ITB Show Which Was Cancelled66 26,000 Amount Due from Conex Verified to Date $112,860 During our analysis of the relationship between CONEX and VFK we also noted the following: ➢ There is no written contract or Memorandum of Understanding (MOU) between VFK and Conex.67 ss ➢ According to VFK personnel, notwithstanding the fact that other companies provide services similar to Conex, VFK did not seek bids for the services that Conex provides or estimates of Conex's fees for services in advance of any particular event.69 We requested, but have not been provided, bid documentation for Conex. ss Source: TDC Co-Op Invoice and Payment History only for Documents Provided, we cannot confirm these are all Co-Op Invoices and Payments made to Conex. See Exhibit F for some examples of these. ss We understand from interviews with Conex that Conex's position is that it provided the services prior to the cancellation of the event. We also understand that Conex did not reimburse payments received from other event participants. 61 Source: VFK Employee Interview#.08. sa During his interview, Conex representative Matias Sanchez stated that Conex does not typically sign contracts with its customers. Given the nature of the services that Conex provides, and the size of the specific customers that Mr. Sanchez stated that Conex services, we recommend that Mr. Sanchez's statement be verified. 69 Source: VFK Employee Interviews#.8, #.09, #.10. Monroe County Board of County Commissioners April 30, 2024 Page 21 ➢ Conex invoices sent to VFK for booth services do not detail the specific services provided or any Co-op fees received and credited to VFK, but instead provide only the total amount due.70 ➢ We understand that during multiple trade shows, at the request of the Former Marketing Director, VFK paid for badges Conex employees used to gain entrance into trade show events. Our analysis of the badge invoices indicated that VFK paid for these badges, regardless of whether this investment benefitted the VFK.71 72 ➢ Our analysis of the Conex invoices was limited by availability of those records for the Co-op from 2010 through 2019, noting VFK stopped charging these after that point.73 Conex may have been paid and owe additional funds or credits to VFK above the amount we have identified to date. NewmanPR— NewmanPR ("Newman"), is an Agency of Record (AOR) for TDC contracted to provide public relations services, including photos, articles, news footage and newsletters. Newman's President is Andy Newman. Newman has performed public relations services for VFK for 42 years, since its inception on June 16, 1981.74 75 We understand that the public relation services provided by NewmanPR should be up for competitive bid every five years, if the additional option to renew in the contract is exercised.76 The primary VFK contact for NewmanPR, and the individual responsible for negotiating NewmanPR's contract with VFK Former Marketing Director.77 Between 2004 and 2023, VFK has caused NewmanPR to be paid a total of approximately $27 million (unaudited).78 The following chart reflects the total payments VFK made to NewmanPR for fiscal years 2017 through 2023which total $11,477,802.79 70 See Two credit exceptions (2018 for$8,450 and 2019 of$9,000 provided by Conex after the Sales Director questioned Conex about the credits (Exhibit F). 71 See Example of Trade Show Badge Purchase of additional show badges (Exhibit I). 72 During his interview Conex representative Matias Sanchez stated that Conex is not allowed to Purchase badges at the trade shows because it is not an exhibitor, but Conex does not rely on VFK to provide the badges, and instead relies on its larger clients for the badges. However, Exhibit 1 contradicts Mr. Sanchez's statement. 73 Source VFK Employee Interviews#.08 and#.09. 74 Source: TDC By-Laws—pg. 2. 75 Source Monroe County IA Audit, Newman PR Response, pdf pg. 176. 76 Source: Newman Contract RFP approval 12114121, RFP Submission deadline 3.1512022 for contract period 101112022, pg.18. 77 Source VFK Employee Interviews#.08, #.09, #.10. 76 Source: NewmanPR Invoices to the TDC and related TDC Payments. 79 Source: TDC Vendor Payment Detail for Newman PR. Monroe County Board of County Commissioners April 30, 2024 Page 22 NewmanPR Payments from 2017-2023 $2,000,,000 $1,963,417 $1,904,522 $11,800,000 $1,658,556 $11,600,000 $1,535,374 $1,579,243 $1,236,023 $.1,200,000 $11,000,000 58CO'c2f) �.7"Co,ax) 5400,0fX) 5 2 CC,00f) r. 201 2018 2 C)19 2020 2G21 2022 2023 During our study and analysis of documents and information pertaining to NewmanPR we noted the following areas of concern. VFK's Request for Proposal Process Favors NewmanPR and Reduces Competition: We understand that during the last request for proposal ("RFP") period for VFK public relations services there were only two bids, including NewmanPR.80 According to multiple VFK employees, the RFP criteria VFK uses to select its public relations firm results in restricted competition. These criteria stipulate that the public relations firm must be located in Florida or document willingness to locate an office in Monroe County, and that any potential candidate must submit a detailed public relations plan including international and domestic markets.," 12 83 These marketing plans are time consuming and expensive to prepare for a new firm competing for VFK's public relations work. We understand that other Florida TDC organizations do not have the same stringent requirements as VFK. 10 Source: TDC Bid Documentation for PR Services March 2022. 81 Source: VFK Employee Interview#.09. 82 Source: TDC Competitive Solicitation for Professional Public Relations Services 2022, January 2022, Sections 6& 8, pages 12- 13. 13 Specific wording of the requirement is, "Provide information of location of the closest office available to Monroe County TDC administrative office for sales and technical support. If outside the State of Florida, state if the agency would be willing to locate a sufficiently staffed office in Monroe County or otherwise propose an anticipated method of servicing the account." Monroe County Board of County Commissioners April 30, 2024 Page 23 NewmanPR Sought Reimbursement for Payments to a Company that Does Not Exist: During our study and analysis of documents and information pertaining to NewmanPR, we identified multiple payment requests by NewmanPR for reimbursement for services rendered by the company Graphics 71. Graphics 71 is not registered with the State of Florida as required by Monroe County.8485 The address for Graphics 71, as reflected on NewmanPR's invoices, has the same building address as Newman PR, 2140 S. Dixie Hwy Miami, FL. with the exception of the suite number (Newman PR is suite 209 and Graphics 71 is Suite 203-13). During our interview with Mr. Newman, he confirmed that Graphics 71 is not an actual company, but is rather an artificial entity that NewmanPR uses to invoice and receive reimbursement for his photography services costs on behalf of VFK.86 Graphics 71 does not maintain a bank account and therefore if NewmanPR had in fact paid Graphics 71, there was no bank account to which this artificial company could have deposited those funds. The invoices submitted by Newman PR reflect services provided by Graphics 71, including photography and magazine production of the Keys Traveler Magazine87 that are consistent with the services included in the base administration fee Newman charges in monthly billing. We recommend that VFK investigate these charges further to determine whether NewmanPR is seeking reimbursement from VFK for services covered under the base administration fee.$$ NewmanPR Provided False Statements and Documents to VFK to Procure Payments: Monroe County policies and procedures require specific vendor documentation before that vendor's invoice can be paid. This documentation includes cancelled checks from the vendor in support of its request for reimbursement for its payment to a subcontractor for the subcontractors' services provided for the benefit of VFK. We understand that VFK accepted notarized declarations from NewmanPR (instead of the actual cancelled checks) declaring that NewmanPR had paid the subcontractor for which it was seeking a reimbursement from VFK. NewmanPR submitted notarized declarations 84 Source: Monroe County IA Audit—NewmanPR, Sec Unregistered Business, pg. 174. 85 Source: Sunbiz.org search by CB . 86 Counsel for Mr. Newman was present during Mr. Newman's interview and answered certain questions about Graphics71, and other topics, on behalf of Mr. Newman. 87 See Keys Traveler Magazine content and related NewmanPR invoice example (Exhibit J). 88 According to Mr. Newman, NewmanPR invoiced other clients for Graphics71 reimbursements besides VFK. He also stated that this practice was initiated by his father, the founder of NewmanPR, as a means to separately account for the services provided by Graphics71. Monroe County Board of County Commissioners April 30, 2024 Page 24 to VFK declaring specifically that NewmanPR had issued payments to Graphics 71 for the services for which it was seeking reimbursement from VFK.89 90 During our study and analysis of the support that NewmanPR provided for its invoice submissions to VFK, we identified notarized declarations certifying that NewmanPR had paid Graphics 71. We understand that NewmanPR did not pay Graphics 71 for amounts for which it was seeking reimbursement. Graphics 71 is not a registered company in the State of Florida. Graphics 71 does not have a bank account.91 Therefore, to the extent that NewmanPR created checks for Graphics 71, those checks could not have been cashed by Graphics 71, and instead may have been destroyed by NewmanPR after the checks had been printed. The NewmanPR IA audit report in fact noted that Newman stated that bills were processed from Graphics 71, checks were printed, but the checks were not cashed, so they were destroyed.92 Our analysis was limited and did not encompass every NewmanPR invoice that included reimbursement for services performed by Graphics 71. We recommend that all invoices presented by NewmanPR to VFK for services provided by Graphics 71 be investigated to determine: ➢ The total amount that VFK caused to be paid to the artificial company. ➢ Whether the services on the invoice were actually provided. ➢ Whether services billed under Graphics 71 were included in the services paid for under the NewmanPR Monthly fee. ➢ The extent to which NewmanPR submitted false information to solicit payment from VFK. NewmanPR Submits Multiple Sequentially Numbered Invoices with the Same Date Reflecting Similar Charges: During our analysis of NewmanPR invoices issued to VFK, we identified many invoices issued with the same date for the same type of service. We also noted that many of the invoices were sequentially numbered. Sequentially numbered invoices issued on or near the same date raise the question as to why NewmanPR would not consolidate 89 Source: Monroe County Internal Audit, Section "No Payments Made to Graphics71,"pdf pg. 17. 91 See NewmanPR invoice cover sheets (Exhibit K). 9' Source:Monroe County Clerk of Circuit Court& Comptroller Internal Audit Report.Audit of Tourist Development Council's Public Relations Services, 2024-001, NewmanPR response, pgs. 128& 175. 92 This action, if Graphics71, is a valid vendor, even if not registered with the State of Florida is in violation of the State of Florida's Escheat laws ( tt s:llwwwflsenate. ovllawslstatutes720 1 1/7 1 7.117.FL SS Chapter 717-unclaimed property). This law requires that companies track payments due to companies, make attempts to reach and pay the vendors, and in the event that they cannot reach the vendor, they are required to submit those payments due to the State of Florida to follow up on, not, cancel, destroy, or void. (2045.01 Chapter 717 Section 117). Monroe County Board of County Commissioners April 30, 2024 Page 25 the charges on a single invoice. The following table reflects a sample of NewmanPR invoices for the month of July 2022. The table reflects many NewmanPR invoices issued on the same date, for the same category of goods or services. It also demonstrates that NewmanPR issued many consecutively numbered invoices to VFK. We recommend that VFK investigate NewmanPR's invoicing process to confirm that NewmanPR is not submitting multiple invoices in order to avoid VFK's internal control procedures put in place to safeguard its assets. Monroe County Board of County Commissioners April 30, 2024 Page 26 Sample Month of Invoices Separated by Category Invoice Number Invoice Date Invoice Amount Category 11649 7/6/2022 $ 259.51 Entertainment 11650 7/6/2022 $ 2,331.84 Entertainment 11651 7/6/2022 $ 143.28 Entertainment 11654 7/13/2022 $ 1,791.04 Entertainment 11671 7/27/2022 $ 24,191.26 Entertainment 11672 7/27/2022 $ 1,777.48 Entertainment 11673 7/27/2022 $ 179.90 Entertainment Total Entertainment $ 30,674.31 11661 1/13/2022 36,000.00 Fishing Total Fishing $ 35,000.00 11653 7/13/2022 $ 56,875.00 Monthly Fee Total Monthly Fee $ 56,875.00 11652 7/6/2022 $ 438.94 Postage & Freight 11655 7/13/2022 $ 90.93 Postage & Freight Total Postage and Freight $ 529.87 11648 F 7/6/2022 $ 9,312.50 Professional Services Total Professional Services $ 9,312.50 11528 7/27/2022 $ 1,430.50 Promotional Expenses 11645 7/6/2022 $ 3,149.90 Promotional Expenses 11646 7/6/2022 $ 16,608.70 Promotional Expenses 11647 7/6/2022 $ 9,760.22 Promotional Expenses 11656 7/13/2022 $ 1,983.83 Promotional Expenses 11662 7/20/2022 $ 23,297.06 Promotional Expenses 11664 7/27/2022 $ 463.20 Promotional Expenses 11665 7/27/2022 $ 6,276.83 Promotional Expenses 11666 7/27/2022 $ 3,920.00 Promotional Expenses 11667 7/27/2022 $ 1,027.50 Promotional Expenses 11668 7/27/2022 $ 17,500.00 Promotional Expenses Total Promotional Expenses $ 85,417.74 11660 F 7/13/2022 $ 7,095.00 Stringer Fees Total Stringer Fees $ 7,095.00 11657 7/13/2022 $ 1,070.28 Travel Expenses 11658 7/13/2022 $ 3,024.01 Travel Expenses 11659 7/13/2022 $ 185.50 Travel Expenses 11663 7/20/2022 $ 1,459.21 Travel Expenses 11669 7/27/2022 $ 1,298.59 Travel Expenses 11670 7/27/2022 $ 131.76 Travel Expenses Total Travel Expenses $ 7,169.35 Grand Total $ 232,073.77 Monroe County Board of County Commissioners April 30, 2024 Page 27 NewmanPR Account Executive Services Potentially Double Billed to VFK: NewmanPR charges an annual fee to VFK. This annual fee covers services that NewmanPR provides to VFK including: a list of public relation duties articulated in the contract, with additional fees charged for special projects and other services not specified in detail.93 For fiscal year 2023 this fee was $733,688.94 Carol Shaughnessy, a current NewmanPR Senior Account Executive, who is identified in the TDC contract95 as one of the Principal personnel performing services for VFK included in the annual fee, is also a stringer96 for Lower Keys and Key West. She currently is under contract as a stringer for the period of October 1, 2022 through September 30, 2025. As such, she is earning $4,625 per month and NewmanPR has invoiced VFK for her services as a stringer. If the services Ms. Shaughnessy provides to VFK are covered by that portion of NewmanPR's contract with VFK paid for under the annual fee, then VFK should not be reimbursing NewmanPR for Ms. Shaughnessy's services as a stringer.97 Tinsley Advertising — Tinsley Advertising & Marketing Inc. ("Tinsley") is an Agency of Record (AOR) for VFK contracted to serve as VFK's exclusive full-service advertising agency for all media purchases. Tinsley's Chief Executive Officer is John Underwood. Tinsley has performed advertising services for VFK for the past 35 years.98 Tinsley is charged with the responsibility of preparing and placing advertising and purchasing media with respect to VFK. Tinsley also performs related special services as requested by VFK. Tinsley charges VFK a commission on the goods and services that it purchases on behalf of VFK.99 Tinsley's Fees to VFK Increased Substantially in 2023 Without Justification: Between fiscal year 2017 and 2023, Tinsley has been paid by the VFK a total of $150,191,858.100 The following chart reflects the payments VFK caused to be made to Tinsley from 2017 through 2023 and compares the trend of those expenditures for 2017 through 2020 to the payments to Tinsley for 2021, 2022 and 2023. 93 Source:Newman Contract dated 0912112022—Annual Fee requirements—Section 2: Scope of Services, pgs. 2-5—list of requirements. 94 Source:Newman Contract dated 0912112022—Annual Fee requirements— Section 3A: Compensation— Agency Fee pg. 5. 95 See NewmanPR Stringer Contract Carol Shaughnessy dated, who also serves Senior Account Executive for TDC Contract(Exhibit L). 96 See NewmanPR Example Invoices for Stringer Contract Carol Shaughnessy who also serves Senior Account Executive for TDC Contract(Exhibit M). 91 Mr. Newman stated during his interview his position was that Ms. Shaughnessy's services as a stringer were not covered under the annual fee. 91 Source: VFK Interview#.08 99 Source: TDC Contract with Underwood Martell, Inc. d/b/a Tinsley Advertising &Marketing dated 711712021, Section 2 (Scope of Services, pdf. Pg. 2—4) and Section 3 (Compensation, pdf pgs. 4— 8) goo Source: TDC Vendor Payment History for Tinsley. Monroe County Board of County Commissioners April 30, 2024 Page 28 Tinsley Payments from 2017-2023 — Trendline Based on 2017-2020 Expenditures $35,000,000 $31,465,834 $30,000,000 Trend of Tinsley Payments 2017 through 2020 $25,000,000 $23,255,714 °$2,01,781,142 "' 520,000„000 $1, 342 $18,933,286 $19,306,043 '��1-�3%.,,„ $17,296,497 $1.5,000„000 $1..0,000„000 $5,000,000 2017, 2018 2019, 2020 2021. 2022 2023 The above graph reflects that, from 2017 through 2020, VFK caused Tinsley to be paid an average annual amount of$20,530,871.101 These annual expenditures increased from a low of $17,296,497 in 2021 to $31,465,834 in 2023, an 82% increase, in just two years.1021113 The advertising expenditures paid to Tinsley increased 63% from 2022 to 2023 alone.104 The areas with the largest increase in expenditures (from smallest to largest) were the Islamorada, Key Largo, Key West, and Lower Keys (from 70% to "I Source: TDC Vendor Payment History for Tinsley. 112 Source: TDC Vendor Payment History for Tinsley. 103 We interviewed Tinsley owners and representatives John Underwood and Dorn Martell on March 23, 2024. Their understanding was that the increase in Tinsley payments from the VFK resulted from a Florida statute requiring VFK to spend 40% of its annual available tax revenues on Advertising and Promotion if the BOCC is going to utilize TDC revenues for public facilities. We noted that other destination locations did not spend 40% of their revenues on Advertising and Promotion and we also noted that VFK spent more than 40%of its total tax revenues with Tinsley. 104 Source: TDC Vendor Payment History for Tinsley. Monroe County Board of County Commissioners April 30, 2024 Page 29 167%).105 The following table reflects TDC annual payments to Tinsley as compared VFK's total annual expenditures for 2019 through 2023.106 Annual Payments to Tinsley as Compared to Total Expenditures % of VFK Total VFK Tinsley Advertising Expenditures on FY Expenditures Expenditures Tinsley Advertising 2019 $32,368,501 $19,153,342 59.17% 2020 31,975,161 18,933,284 59.21% 2021 28,644,560 17,296,497 60.38% 2022 36,513,899 19,306,043 52.87% 2023 47,386,547 31,465,834 66.40% Total $176,888,668 $106,155,000 60.01% The above table reflects that, by 2023, Tinsley accounted for approximately 66% of the TDC's entire annual expenditures. As of the date of this report, we have not identified where VFK has evaluated the benefit it received from the additional $12,159,791 in advertising expenditure with Tinsley between 2022 and 2023.107 TDC's Contract with Tinsley Incentivizes Tinsley to Spend as Much as Possible: The current contract between VFK and Tinsley is written in such a manner that Tinsley's fees increase as Tinsley increases its spending of VFK funds. Under the current contract, VFK pays Tinsley a 15% commission on all expenditures that Tinsley makes on behalf of VFK 108 For example, if Tinsley spends $100,000 on behalf of VFK, then Tinsley would earn $15,000. However, if VFK increased that spend to $500,000 on behalf of VFK, then Tinsley would earn $75,000. This type of contract may cause the contracted firm to spend funds unnecessarily, or to purchase goods or services at a greater price than it otherwise would, in order that the contracted firm will receive greater commissions. We have not identified where VFK has properly evaluated the return that it has received from the dramatic increases in spending it has made with Tinsley. We understand that this type of arrangement may be typical for advertising agency services, however, in our opinion that does not negate the risks as described above. '05 Source: TDC Vendor Invoices From Tinsley. ,os Source: TDC Vendor Payment History for Tinsley. '07 Source: TDC Vendor Payment History for Tinsley. cos Source: TDC Contract with Underwood Martell, Inc. d/b/a Tinsley Advertising and Marketing dated 712712021, Section 2 (Scope of Services, pdf pg. 2- 4) and Section 3 (Compensation, pdf pgs. 4— 8). Monroe County Board of County Commissioners April 30, 2024 Page 30 As previously discussed, the advertising budget for VFK in 2024 of $36 million is significantly larger than that of the following comparable Florida destination locations TDCs:109 ■ St. Petersburg/Clearwater ($18 million annually) 110 ■ Tampa ($10 million annually)."' 112 ■ Ft. Lauderdale's TDC ($6 to $7 million annually) 113 ■ The Palm Beaches ($8 million annually) 114 Each of the TDCs noted above have each engaged different advertising agencies during the 35 year period that VFK has exclusively utilized Tinsley.115 We also noted that the RFP requirements state that bidders must prepare speculative work pertaining to the VFK,116 and that the VFK would not accept examples of previous work performed for another client.117 We understand that this is a time consuming, expensive requirement that could prevent agencies from submitting bids. It has been suggested that Tinsley, being the incumbent vendor for many years, has access to the full marketing plan and copies of work they have done for the VFK that could be adjusted and submitted with less effort. Tinsley was the only advertising firm to respond to the most recent RFP.118 We recommend that VFK perform a thorough analysis of its relationship with Tinsley and the associated costs and benefits to confirm that the benefit that VFK receives justify the significant expenditures to Tinsley, especially in light of other TDC advertising and promotion related expenditures. '09 The dollar amounts noted for the other TDCs are based on interviewee statements only. "0 Source: VFK employee interview#.08. Source: VFK employee interview#.08. "2 Source: VFK employee interview#.08. 113 Source: VFK employee interview#.08. 14 Source: VFK employee interview#.08 15 Source: VFK employee interview#.08 16 Source: TDC Competitive Solicitation for Professional Public Relations Services 2021, January 2021, Sections 8, pg.12. 117 Source:Monroe County Clerk of Circuit Court& Comptroller Internal Audit TDC Advertising Services 2024-002 pg. 14. "$Source:Monroe County Clerk of Circuit Court& Comptroller Internal Audit TDC Advertising Services 2024-002 pg. 12. Monroe County Board of County Commissioners April 30, 2024 Page 31 Conduct of the Former Marketing Director— VFK Former Marketing Director Had Her Name Removed from Sales and Marketing Status Reports for Tradeshows She Attended We understand that the TDC Board is provided a Sales and Marketing Status Report at each TDC Board meeting. The Report includes a listing of the upcoming trade shows which VFK will attend and trip reports for trade shows that VFK attended prior to the board meeting. The completed trip reports document the date and location of the trade show, the attending VFK employees, and a summary of the results achieved at the trade show. According to interviews with VFK staff, Stacey Mitchell, the Sales and Former Marketing Director, attended certain of the trade shows, and then instructed VFK staff to remove her name from the trip reports, even though she submitted and received reimbursement for expenditures to travel to and participate in the trade show. We compared Sales and Marketing Status Reports presented to the TDC Board from June 2021 through September 2023 to travel expense reports Ms. Mitchell submitted for reimbursement. We identified six out of ten events during the time period analyzed where Ms. Mitchell submitted expense reports for, but was not listed as a participant at, events listed in the trip reports in violation of TDC policy.119120 The following table reflects the six events where the Former Marketing Director submitted expense reimbursements for a trade show where she was not listed as a participant, along with the amount of the requested reimbursement. Travel Expense Reimbursements For Former Marketing Director In Which She is Not Listed As A Participant In The Corresponding Trade Show Report. Expense Report Date Show Total Expenses 8/13/2021 Virtuoso Travel, Las Vegas $ 1,535.93 11/22/2021 ATTA Elevate 1,017.62 3/15/2022 LA Travel and Adventure 2,164.18 5/17/2022 Scuba Show, Long Beach, CA 1,386.94 6/14/2022 IPW, Orlando 1,866.13 11/17/2022 WTM, London 4,979.17 Total $ 12,949.97 The above table reflects that, during the 17 months from August 13, 2021, through November 17, 2022, Ms. Mitchell requested reimbursements totaling $12,949.97 for „s See Stacey Mitchell Expense Reports Report Submitted and Reimbursement for and Related Trip Reports (Exhibit N). 120 Source: VFK Personnel Policies and Procedures Manual, Revised April 2014, pg. 30, STANDARDS OF EMPLOYMENT, Section A. and G. Monroe County Board of County Commissioners April 30, 2024 Page 32 expenses associated with her attendance at trade shows where she was not listed as a participant in reports presented to the TDC board.121 Former Marketing Director Submitted Expense Reports for International Travel Using Inflated Exchange Rates: During her international travel, Ms. Mitchell exchanged currency at the airport, which is at a significantly higher conversion rate than the spot (published) rate, due to the convenience. She utilized the airport conversion rate to calculate her expenses, as opposed to the exchange rate she actually incurred from her credit card company. Although we have not identified each time that Ms. Mitchell substituted the airport exchange rate for the actual exchange rate that she incurred in her expense report submissions, her expense reimbursement submission for the World Travel Market (WTM) show in 2022 reflected an incorrect exchange rate resulting in Ms. Mitchell requesting $369.39 more as reimbursement than her actual incurred costs. This incorrect expense reimbursement was identified by the Accounts Payable Clerk and corrected prior to payment. The following table reflects the calculation of the $369.39 excess expense request resulting from the incorrect exchange rate.122 Excess Reimbursement Requested as a Result of Incorrect Exchange Rate Original amount Actual Date Expense Item Submitted Amount Difference 11/9/2022 Lodging 11/5-9 $ 1,990.10 $ 1,722.88 $ 267.13 11/10/2022 Sofitel London 546.69 459.53 87.16 11/5/2022 Ride Share 69.00 59.18 9.82 11/8/2022 Uber 35.70 30.51 5.19 Total $ 2,641.49 $ 2,272.10 $ 369.39 We recommend that VFK investigate this issue further to determine if Ms. Mitchell (or other TDC employees) submitted other expense reimbursement reports with incorrect exchange rates which were not identified upon review in order that Ms. Mitchell can return any overpayments to the TDC. We did note that after this issue was identified, Ms. Mitchell began using the correct exchange rate in her reimbursement requests. 12' Source: VFK Personnel Policies and Procedures Manual, Revised April 2014, pg. 30, STANDARDS OF EMPLOYMENT, Section A. and G. 122 See Former Marketing Director Travel Expense Report Submitted and Reimbursement for the World Travel Market Show 2022(Exhibit O). Monroe County Board of County Commissioners April 30, 2024 Page 33 Relationship Between Former Marketing Director and TDC Vendor Providing Photography and Resulting Conflict of Interest As previously discussed, evidence from witness interviews, social media posts, and an obituary post indicate that Ms. Mitchell, while acting as the VFK Former Marketing Director, not only resided at the same residence as Mr. O'Neal, the owner of Rob O'Neal Photography, but that they were in an inappropriate employee/vendor relationship. As previously stated, Rob O'Neal Photography provides photography services to VFK and is responsible for the production of the annual TDC calendars which are distributed as giveaways at TDC marketing events. Interviews with the VFK sales team indicate that, even though the members of the VFK sales team consider the calendar to be an expensive giveaway that it is heavy, cumbersome, and not particularly popular with event attendees, Ms. Mitchell annually prompts the VFK sales team to order these calendars.123 The issue of Ms. Mitchell's promoting the VFK's purchase of calendars from her partner, Mr. O'Neal, is magnified by the evidence indicating Mr. O'Neal may be circumventing TDC policies and procedures. Breaking up his company's invoices to VFK for the annual calendars into smaller amounts would result in VFK not obtaining quotes which would have been required based on the total expenditure for the annual calendar purchase. We understand through VFK employee interviews that Ms. Mitchell was aware that this circumvention of TDC policies and procedures was occurring. Other Potential Conflicts of Interest Concerning the Former Marketing Director and VFK Vendors We understand through interviews of VFK personnel, that the Former Marketing Director may have funneled VFK business to certain individuals by instructing VFK staff to utilize individuals she identified for certain services. Multiple VFK employees referred to these individuals as the "Friends of Stacey" and described a specific list of these individuals. For example, we were informed that the vendor Keyboard Productions of Florida, dba Keyboard Advertising124 was owned and operated by an acquaintance of the Former Marketing Director, and she instructed VFK sales staff to order VFK event giveaways from this company without seeking bids first. This vendor was paid a total of $99,181.70 for the fiscal years 2021 through 2023 as reflected in the following table.125 I'�yb�r�rd A�u�rt«tr�cd E?cp�r��(itur�s FY 2021 $ 22,739.15 FY 2022 30,282.29 FY 2023 46,160.26 Total $ 99,181.70 123 Source: VFK Personnel Policies and Procedures Manual, Revised April 2014, pg. 8 Code of Ethics A. and B. 124 Source: Per Sunbiz.org CB Search. 121 Source: TDC Expenditures by Fiscal Year by Vendor. Monroe County Board of County Commissioners April 30, 2024 Page 34 Because of the amounts paid to Keyboard Advertising, VFK should have obtained at least two quotes for the goods or services provided by Keyboard Advertising. 126 We did not identify any quotes or bids pertaining to the purchase of the trade show giveaways. Nor did we find any contract or Memorandum of Understanding (MOU) for this vendor, or any supporting bids or quotes for tchotchkes provided. We would recommend that the TDC investigate any potential vendors that may be receiving VFK orders based on the business owner's relationship with the Former Marketing Director (or other TDC employees), to determine whether the goods and services provided have been properly placed out for bid, and to determine whether they are being purchased at a premium as a result of the failure of VFK to entertain multiple bids for those goods or services. Former Marketing Director submitted expense reimbursement requests for drayage with inadequate supporting documentation: Based on our analysis of submitted travel expense reimbursement requests, we noted that drayage127 amounts listed on the reimbursement did not appear to be supported by any third-party receipts and contained no details. Forms were often handwritten and paid in cash; however, had no documentation supporting those to whom the payment was made. Per interviews with TDC Accounts Payable (A/P) personnel, we understand that, according to A/P actual procedures described (not written), drayage is allowable at $5 per day. The Former Marketing Director submitted drayage expenditures for $10 per day in some instances.128 Interviewees noted that another employee, the Business Development Tourism Manager, also submitted drayage on a daily basis when he traveled, while other VFK employees only submitted the charge on the first or last day of travel.129 The amounts were simply noted on a form (ref exhibit).130 Our analysis noted that the travel policy does not provide detail to determine what has been set as the acceptable policy; however, the 126 Source:Monroe County Purchasing Policy, 7118118. 127 According to Expo Marketing, "Drayage (also known as material handling) refers to the movement of your trade show booth items from your carrier's delivery vehicle to your booth space. This service includes:unloading the trade show freight once it has arrived at the receiving dock, transporting the goods to the trade show booth space, removing empty shipping items (such as crates and pallets) from the trade show booth space, temporarily storing empty shipping items during the show, returning empty shipping items once the show is over, transferring the freight back to the loading dock, and loading the items into your carrier's delivery vehicle. In other words, drayage is the transportation of freight over a very short distance for a very expensive price." ( s:!/wwwrr.,ex omarketin ..corrrlblo /trade show basics/trade...show..basics...erier thin a.. ou need.-to .................................... 128 See Example of Expense reports and Drayage Receipt Submissions by the Former Marketing Director and Sales Associate (Exhibit Q). 121 See Email from AP Clerk—re Drayage (Exhibit P). 110 See Example of Expense reports and Drayage Receipt Submissions by the Former Marketing Director and Sales Associate (Exhibit Q). Monroe County Board of County Commissioners April 30, 2024 Page 35 controls for proper supporting documentation are not being followed and are not consistently applied for VFK employees. Observations Worthy of Further Investigation: We did not address general control items identified in the Monroe County Internal Audit defined as control and policy updates addressed by the TDC with any assistance provided by the County. We have however, provided additional observations and recommendations related to control matters that were brought to our attention as part of our process and noted in the Appendix. Sincerely, Cherry Bekaert Advisory, LLC Monroe County Board of County Commissioners April 30, 2024 Page 36 APPENDIX OBSERVATION OF CONTROL GAPS and RECOMMENDATIONS TO MITIGATE THOSE GAPS Policies and procedures are set in place as controls to ensure that the funds that a public organization is charged with protecting and allocating for the mission of the organization are spent wisely, in the best interest of serving that mission and that documentation is obtained, reviewed, and approved to support accountability and transparency for those public dollars. We, through our analysis and interviews, determined that many TDC policies and procedures were not followed, which allowed for excessive and inappropriate spending. We have also found evidence that would indicate that decisions were made, and direction provided to potentially circumvent policies and procedures in place to provide proper controls for financial management. To provide perspective on the context of spending for the TDC, we have provided, in this report, a summary of detailed graphs and tables over a period of time. While there were several areas that were noted in the original and subsequent Monroe County Audit, we noted additional internal control gaps during our analysis over specific areas that we recommend TDC Management, and the Board consider for immediate implementation to mitigate those gaps. Observation la: The TDC does not have a holistic formalized framework to ensure that potential conflicts of interest are disclosed or otherwise identified, investigated, and mitigated, and that this process is documented. Observation 1 b: Currently, the TDC Policies and Procedures Manual and the Employee manual do not clearly define an adequate scope of what is or is not a Conflict of Interest. The policies and procedures are missing critical and often defined conflicts of interest such as beneficial relationships in personnel and TDC business. The Policy does not define a framework for properly disclosing on a regular basis, other than to Human Resources, potential conflicts, and the resolution of such conflict.131 The policy is lacking equivocal and important control related restrictions for the same type of conflict-of-interest controls for 73' Source: TDC Employee Manual Conflicts of Interest Policy—Employees, Section 1.05 CODE OF ETHICS, Paragraph C, page 10; Section 1.05 CODE OF ETHICS, Paragraph E., page 11; Section 1.07 RESTRICTION OF EMPLOYMENT OF RELATIVES, page 12. Monroe County Board of County Commissioners April 30, 2024 Page 37 vendors that do business with the TDC and/or Monroe County. It does provide inherent language that would apply in a situation with a vendor, while not direct employment, it is doing business with. Recommendation 1: We recommend the TDC work with Monroe County legal office and human resources to ensure an appropriate framework to properly document the Conflicts of Interest policy is in place, followed, and monitored to ensure proper conflicts of interest are avoided with TDC employees, vendors, committees, and Board members. Each vendor or contractor should be required to complete a questionnaire which would require them to describe any relationships with BOCC, TDC or VFK members or employees. Observation 2: The Former Marketing Director, according to multiple interviews, often delegated her approval authority to other employees for purchases and expense approvals. Recommendation 2: We recommend that policy language be prepared specifically stating that the approval of payments shall not be delegated by the Former Marketing Director to anyone other than, that individual in the official position that the VFK has specified to be delegated that authority, in the event that the Former Marketing Director is unable to fulfill those responsibilities. Observation 3: Currently, there does not appear to be a comprehensive framework to require contractors, through the Procurement and Contractor Process, to thoroughly vet sub-contractors for the same process that the County requires to ensure appropriate quality control and prevention of conflicts of interest. This lack of control inherently presents an opportunity for the contracted vendors to utilize the same vendors as sub-contractors on their work that may already be vendors and/or employees of the TDC or the County. There is the potential for increased conflicts of interest and even potential duplicate billing of services if not properly monitored. Recommendation 3: We recommend the TDC Board work with the County personnel and legal team to ensure that Procurement procedures and standardized contract language are enhanced to provide appropriate and stronger quality control over vendor vetting and acceptance and to assist in mitigation any potential conflicts of interest. Observation 4: The TDC does not follow the Monroe County Purchasing or TDC requirements to ensure that vendors are properly vetted and that the appropriate number of quotes are obtained and that the bidding procedures are Monroe County Board of County Commissioners April 30, 2024 Page 38 followed. The TDC's requirements for Agencies of Record are restrictive and limit the pool of candidates that are able to apply, reducing competition and potentially resulting in increased costs of service to the County. For instance, requiring those bidding on the advertising RFP to submit speculative work pertaining to the TDC creates a burden on all potential bidders other than the current advertising agency, and thereby limits the pool of candidates. Recommendation 4: We recommend the TDC work closely with the Monroe County Procurement Office and Finance to ensure that TDC purchasing/procurement policies are enhanced to ensure appropriate procurement procedures are in place and being followed. As a best practice, the TDC should formalize a recurring bid process that increases competition by expanding the number of bid participants instead of limiting them. The TDC can chose to include or preclude the incumbent company from participating in those open bid processes based on their needs and appropriate best practices. Observation 5: The TDC currently does not have a framework to ensure compliance with the requirement that all vendors paid $100,000 or more have a written contract. We noted in our limited analysis that one vendor in 2018 exceeded that threshold and has not had a formal written contract executed. Recommendation 5: We recommend that the TDC Business Manager and the Interim Finance teamwork with the Monroe County Procurement Office and with Legal to ensure that a framework is developed and implemented to maintain compliance with the written contract requirement. We further recommend a process be implemented for an independent periodic review for compliance with procurement policies and procedures. Observation 6: The TDC personnel appear to have a knowledge gap of key control policies and procedures required by Monroe County for TDC Operations and the TDC policies and procedures. We noted significant gaps related to procurement requirements, adequate documentation to support expenditures, business nature of those expenditures, appropriate multi-level review and approval of those expenditures at the TDC level and verification of the supporting documentation and compliance requirements at the County Finance level. Recommendation 6: We recommend that the Monroe County Office of Budget and Finance work with TDC employees ensure that TDC policies and procedures encompass core control areas for operational and compliance requirements and to Monroe County Board of County Commissioners April 30, 2024 Page 39 ensure that all employees are aware of and are trained on those policies and procedures. Observation 7: Based on multiple interviews held, it appears that the Former Marketing Director may not be following proper budgeting procedures. We understand from those interviews that the Former Marketing Director instructed TDC employees to make purchases, often at year end, to ensure no funds were left, stating that she did not want to any funds remaining to potentially be remitted back to the County. For fear that the County would reduce the TDC's budget for the next year.132 Recommendation 7: We recommend the TDC Board provide stronger oversight regarding the budgeted vs. actual items spent. The TDC Management should provide consistent financial reporting with variance explanations of budget vs. actual and year- to-year actual, in order to effectively communicate any changes in expectations that may have an impact on the organization.As a best practice, the Board should consider more appropriate thresholds for additional approvals by Board or Officers or for out of budget items for stronger controls and more transparency. Observation 8: Currently, there does not appear to be a comprehensive framework to document the methodology for allocating budget funds in the best interest of the TDC. This documentation is necessary for the appropriate level of review and approval to ensure the Board complies with fiduciary requirements for fiscal and operational responsibilities.133 Recommendation 8: We recommend that the TDC Management document the methodology used for creating their annual budget. We further recommend the TDC Board provide stronger oversight regarding the budgeted vs. actual items spent. The TDC Management should provide consistent financial reporting with variance explanations of budget vs. actual and year-to-year actual, in order to effectively communicate any changes in expectations that may have an impact on the organization. As a best practice, the Board should consider more appropriate thresholds for additional approvals by the Board or Officers or for items out of budget for stronger controls and more transparency. 132 Source: TDC Interview excerpts 133 IBID. Monroe County Board of County Commissioners April 30, 2024 Page 40 Observation 9: Given the substantial annual budget for this organization, there is a lack of qualified oversight to implement and maintain the proper segregation of duties and internal controls required to ensure the safeguarding of the organization's assets and resources. Recommendation 9: We recommend the VFK Board identify a qualified candidate educated in financial management and accounting for non-profits to implement and maintain segregation of duties and internal controls for the organization. dkmk t ,2 E c n 1,'2 is Alp 0 oa, I d 'fl lu C L4 Q a E f� o 0 - % r " a 5, ,� '? �' - - ,� , , r 'o, P M 2 t4 41 Z- Q 2 �Tj r- UN a 0 3,L- I YxII V L l�j W c La , p P r) o, t� v W -n C u a N E 6 11 cl m i:E I& 191, IE o v ell 4E It 1" < I Z, 01 II Al 13 8 AOL 6 E 0 Al X 4Q d"N I ILI IU 2 R cx IRV ri ire ff, N/m, v�ai X fill", OE E 211 IR Pop s�II he� HE U W, cl, a C 01 F N L z E., I. v,I- b 2 2 w F, ID 0 VIC 11P �5 C h q, I- 6, 0 4, Al 51 rV IR, 3� "Y u,IE AWL "M, k A § ƒ � �\ � < , 9/20/23,4:21 PM Ralph Morrow I Obituaries I keysnews.com https://www.keysnews.com/obituaries/raIph-morrow/article_31f25e26-314a-11ee-a6d2- 378599d b b309.htm I Ralph Morrow Aug 8,2023 https://www.keysnews.com/obituaries/ralph-morrow/article_3l f25e26-314a-11 ee-a6d2-378599dbb3O9.html 1/6 9/20/23,4:21 PM Ralph Morrow I Obituaries keysnews.com 1�Ij 1, r r APPY ///%k V Morrow Prize-winning journalist Ralph Allison Morrow died July 31, 2023, of natural causes in his home in Key West, Florida. He was 87 years old. Mr. Morrow, most recently the sports columnist for Keys Weekly, worked more than 64 years for newspapers, including nearly 30 years at the Dayton Daily News in Dayton, Ohio, where his report on the death of player Maurice "Mo" Stokes was selected as the nation's best basketball column of the year, and at The Key West Citizen, where he served eight different times, primarily as Sports Editor. He won numerous other national and state writing awards at those and other newspapers. https://www.keysnews.com/obituaries/ral ph-morrow/article_31 f25e26-314a-11 ee-a6d2-378599d bb309.html 2/6 9/20/23,4:21 PM Ralph Morrow I Obituaries I keysnews.com In Florida, Mr. Morrow was Editor of Island News and Managing Editor of Konk Life, both in Key West; government writer at the Marco Island Eagle; Editorial Page Editor at the Charlotte Sun and Assistant Lifestyle Editor at the Fort Myers News-Press. In New York, he was a sportswriter at the Rochester Times-Union, and in Ohio, a general assignment writer at the Cambridge Jeffersonian (summers) besides his time at the Dayton Daily News. Mr. Morrow also was an adjunct professor at the University of Dayton and Wright State University and was manager in Key West of Harbour Place Condominiums and the Key West Golf Club Homeowners Association and was a seasonal tax preparer at H&R Block. He served six years in the New York Army National Guard. Mr. Morrow was a co-founder and president of Center City Schools in Dayton. He was married three times, the first to the former Lynne Thurlby, who survives and is the mother of their daughter, Lisa Dunn (Bruce). Lisa is the mother of his grandsons Christopher and Sky Dunn and grandmother to his great-grandsons Isaac and Oliver Dunn, all of Rochester, New York. Mr. Morrow and his second wife, the late Patricia Powderly, were parents to Molly (J.D.) McMahon of San Diego, California, and the late Joshua Morrow (Julie Newhall) of Columbus, Ohio. https://www.keysnews.com/obituaries/ral ph-morrow/article_31 f25e26-314a-11 ee-a6d2-378599d bb309.html 3/6 9/20/23,4:21 PM Ralph Morrow I Obituaries I keysnews.com His third wife, Patsy O'Neal, to whom he was married for 36 happy years before her death in 2014, added the late Christopher Winfield, his daughter Sarah; Scott Winfield (Sheila) and their children Ryan (Shannon), Amanda, Savannah and Noah Winfield. Ryan and Shannon are parents to Mr. Morrow's great-grandchildren Lyndsi, Zoey, Tessa and Gavin. Patsy's sons, whom he helped raise and considered to be his sons, are Rob O'Neal (Stacey Mitchell), Peter O'Neal and his children Philip and Ashley, and John O'Neal (Jessi) and their children Cassi and Jack. John O'Neal and his former wife Alisia Collins and their children Chelsea and Trent Collins (Katie), and great-grandsons are Cam and Teddy Collins of Dayton. Another grandson is John's son Austin Porter of Kentucky. Besides his parents, Ralph S. and Helen F. Morrow, Mr. Morrow was predeceased by his cousin Howard William "Bill" Davis of Cambridge, Ohio, and his sister-in-law Phyllis Risner (Tim) of Germantown, Ohio. Mr. Morrow was born March 13, 1936, in Cambridge, Ohio. He was a member of the National Honor Society at Cambridge High School and co-editor with his friend, Jeri Lou Wastaff Rodibough, of both the Cambridge High School newspaper, The Reporter, and yearbook, Cantab. He lettered on the varsity basketball and freshman football teams. _ https://www.keysnews.com/obituaries/ral ph-morrow/article_31 f25e26-314a-11 ee-a6d2-378599d bb309.html 4/6 9/20/23,4:21 PM Ralph Morrow I Obituaries I keysnews.com He went on to Ohio Wesleyan University, where he earned a bachelor's degree, majoring in journalism and history and minoring in English. Mr. Morrow was president of his fraternity, Alpha Sigma Phi, editor of the university yearbook, LeBijou, assistant editor of the OWU newspaper, The Transcript, and helped with several other publications. He also leaves his brother-in-law Tim Risner, his cousin Jean Morrow Black (Dick); other cousins; and friends Brad Tillson of North Carolina (with whom he watched countless sporting events "together" virtually via text), Jeri Lou Rodibaugh, Dominika Lensasova, Lisa Sacco, Evan Corns, Jim Hogan, Ben and Becky Ianotta and their daughters, Elsa and Bella, Wendy Tucker, Mandy Miles, David Livingston Sloan IV, Idania Rodriguez-Subrenat (Cedric), Ken Fradley, Terry Schmida, Alisia Collins, Robin Chafin-Sisk, Julie Newhall, John Hackworth, Jeff Brammer, J.W. Cooke, Ron Cooke, Willis Jacobson, Mary Martin, Darlene Zuwala, Dolores Hileman, Kate Lawson, Peggy Hoogsteden, Tamara Patzer, Charissa Feldborg, Diane Beruldsen, Bill Ellis, Daymi Guitterez, Lisa Angel, Marc Katz, Chick Ludwig, Hal McCoy, Kelly Davis, Betty Davis, Joe Cunningham, March Cox, Sandy Boggs, Carrie and Doug Helliesen and Shirley Freeman. Mr. Morrow also leaves his children's Ohio friends including, Jimmy Bird, Jaren Neff, Jeff May, Aron Jacobs, Mikey Serotkin, Matt Erickson, Billy G.D. Hall, Bill Brackman, Arash Khatibloo and Matt and Teresa Beasley all of whom he and Patsy attended https://www.keysnews.com/obituaries/ral ph-morrow/article_31 f25e26-314a-11 ee-a6d2-378599d bb309.html 5/6 9/20/23,4:21 PM Ralph Morrow I Obituaries I keysnews.com several rock concerts including Paul McCartney, Jimmy Buffett and the mighty Rolling Stones, multiple times. Mr. Morrow also loved and appreciated his many doctors on the island and the staff at Poinciana Gardens namely Connie Inocencio and Mimi Vila, as well as health care providers, Sarah Squire and Virtue Fernandez of Island Home Health Care. A service was held at St. Paul's Episcopal Church at 401 Duval St. in Key West on Friday, Aug. 4, at 2 p.m. Mr. Morrow's preferences for those who wish to contribute to his memory are the American Cancer Society Relay for Life and Key West High School sports program. To plant a tree in memory of Ralph Morrow as a living tribute, please visit Tribute Store. https://www.keysnews.com/obituaries/ral ph-morrow/article_31 f25e26-314a-11 ee-a6d2-378599d bb309.html 6/6 Exhibit 6 hey an, i know i need to keep invoices u $4995. can i break the the 'sales Sept' order of 500 into invoices? maybe one I c' and one ILIKI or one lope s,' one 'lower keys.?, each fob, 5pieces? t no, afl good., they have the photo print-outs and Vim just sitting here waiting for this quote. it's a cllassic cluster with her at anew cornpany. after charging only $10 for about 13 years, i charged $12.50 per piece last year. unless it's a bullshit quote, Vrn thinking $14.50 or $15 apiece,, thely'll retail for $30. Duey thore, para,noad pinta" hem, i Viave the invoice ready, but am still trying to find tIih e right Morords to expWn the kmedng of the price, Cam picking stacey up at 3:45 and want her to look at it. you krmw, flor all these years, wi?'Yie never done one damn shady thk-iig, and in ow, it looks Wke Virn still gonna getthie 'golden M' ul,p the M to m the county— i'm an horiest, pipe-ion photographerjust trying to get It ...J sancerely to we can continue Wng biusfiriless, mgether, mang—,. anywav, iri theory, PH have the Nnv6ce WYOU befoi,e 5pirn- C reaNy appreciate your paflence and lcoo�ness factor,' rnarkham.... stacey's pgaga is an hour Wte, ol course, s0000, i owe you a ba�tfle of booze arid as soon as she look�s at, the inv6oe and message attached a kit the pHCfin' it MH 'be sent. so, what's your poisovi? jack danicWs? abSU4Ut"? case,of cerveza? i'm not kldd�ng ,,) Exhibit �� u_��nn���A� �� viniarkhamVia., From: Ma-kevs.cann Sent: Thursday,August 10, 2O23S:QGPK4 To: 'A|bert]ennings | G|A'; 'Marcel Sprenger G|A'; Ywes 'EmrnaCashmore'; 'Chad Newman' Subject- FW: 2O24calendar Hello All, Per Stacey below, can you all let us know how many of the calendars you would like to have for 2024?These arc,the Rob O'Neal calendars we buy each year that you are well familiar with. I can pull last year's quantities if that will help. Please let rne know sm | can arrange POa etc, hy end of day Vn Friday.Thanks! The Florida Keys & Key West Official Destination Marketing Organization for Monroe County, FLA. (]fhce305-296-1552 12O1 White Street, Ste. 102, Key West, FL33O40 -----Original Message----- From: Stacey Mitchell <stacey@Ua-keys.com> Sent: Thursday,August 1O,2O231:43PM To- Markham McGill <nnarkharn@fla-keys,cum> Subject: 2OZ4calendar Markham: please coordinate with your team on the following as it relates to the destination's 2024 calendar: 1. Quantities for each office Z. Make sure a PO is pulled if necessary 3. Small insert photos: do you wish to continue this or let it go, If you wish to continue, please provide 3 subject items 4. Above materials to be submitted by COB Friday August 110L ( I believe you depart for Virtuoso Saturday, and don't return to the office until the 21st, Please confirm if this is correct). Thank you. Stacey Mitchell � Exhibit D RobONe,11PI io(c)pi,ll-)l iy 0 R.—I-i—Al—g,1.1e.1�lmg 4 9 1 lighl, Flill.—h.p Oteme Reviews Shop P.1ki— S—chi all 2 te—s Ol AH 2 Items Sort:Relevarice photography ,d—da, 14 C..t..l chap—n., 56$"J", 07 2024 F urida Keys and Key West full 2,724 irate of thie ejljjjg­y Homo p, Re,Qvi isshop k,Et y $29.95 $29.9 5 Jnly1 E hibit k - This is an excerpt from m Iti le documents sho in the n'r�e ost ece pies �Iustra nor invoices received as we a�s one invoice and c�ie k com�Inantion from � Keys Hotel Operator, Inc. Wells Fargo 195002351 4:1BA Hawks Cay Reson and Mad na 01 Hawks Cay Boulevard, Duck Key,FL 33050 'Date 'fl 0124120,19 parr o not *****20.00 PAY Two p-undn d Hty DoNars And Zero Cent,,.,,`-- VOID AY^TEIR 180 C:;)AYS "M TCIE CONIf::.X EXHIBITION 3EI13MCE II....'LC », � ORDER 1201 WHITE TREE, �lTE 102 _.. _ __.......----..._.__..._ w._.--.____..__......__ �r e�ra� �r:��rrwa�art��ar=, III" &9 OO 23S L11118 Iwo 2 1000 2t�as'uu 4 28138 Sfl9R,,W1 Keys Hotel Operator, Inc„ Date 10124Q019 '1 50023, 1 ��r yVaa wrr �i �rcwl� @Mos�rw arum ikVu urn err Deseru$ntto n Dii,r-.Ilwu It "m6n Uiu[V I0e, uu+uurm- C"W1 23 207t4 1 wr, IT'i Il vd q'°a 250 00 7 ota� 250.00 'VMr-hqft6R'I 1WYC'ff'Mb7' INVOICE DATE INVOICE AtIOLPJT ARaIOUNT PAID DISCOUNT TAKBN NET CHECK Vld&l 5624 092319 09/23119 1,000.00 1,000M Mo 1,000.,00 2851 CONEX Cortex 10/3112019 CHECK TOTAL 1,000.00 P1 Wg M NOS& ROS, �6-3,0 111111111111111 Hill fill fill 11-11111,11,11,i / ", ,atI I I"A ........... ............................ I A BELLA (EACH RESORT 2851 1 KNIGHT B S KEY BLVD MM 47 MARATHON,FL 33050, 'One T'housand Dollars and 0/100*** DATE AMOUNT" 10/31/2 0 9 s-1,000.00 PAY Conex TO 11 E OnDER OF d) 11000 2a s t lo, L 2 L 0 0 0 2 a 3 S L ? 5 18 ?w, v a KEY WEs-r,FL 33040 ACCOUNT THE PERRY liOTEL KEY WEST' e; KEY EST, FL 33o4b PAY Al � Hill 000 00S G ?io' I12631 1 ofI1 2 1, S 908 9110 . VENDOR DATE .-,- .... uAMOUNT 56 e�u fl ��G a -- - �F PAD MSCufl ..... p 9 p ------- ---- ........_ . --- vo,,pm.c.m,,yuorz f m,,G cL,o o mr: §0 If-V f';; Voucher No, Invoice No. Date Invoice Amount Arrount Paid Discount NetAmount 1608 WTM LONDON 09/23/2019 1,00000 1,000.00 M 1,000m 000002519 MONTDC CONEX 10/1012019 CHECK TOTAL 1,000.00 ry Z;ll A.`�ME firm 5 NOBLE HOUSE HOTELS & RESORTS COLUMMA BANK CUM NUMBER 600 6111 STSOUTH BELLEVUE,WA 98004 2519 KIRKLAND,VVA 98033 34-827/1251 (,425)827..8737 CRUM CHECKAMOUNT 10/10/2019 $****1'000.00 PAY ONE THOUSAND AI ND 00/100 DOLLARS TOTE CONEX ORUER OF A-rTN: IMS SABINE CM-TON 1201 WMTE ST surrE 102 KEY WEST FL 33040 SE CURP V Ir EA T UR�G MCLUIUF 0,"E rAH.6 ON BACK 0000002S19101 12151,01.1217211.' MONROE CO. TOURIST DEVELOPMENT COUNCIL �`�jt; te m ent 1201 WHITE ST. STE. 102 KEY WEST, FL 33040 Billing: IPW2019-4 ATYN: SALES DEPARTMENT/ DATE: March 27, 2019 Sabine Chilton To: Liana Pyne MAIL CHECK(payable to CONEX): Director of Sales Monroe County TDC Oceans Edge Key West Resort ATTN: Sabine Chilton 5950 Peninsular Ave. 1201 White Street,Suite 102 Key West, FL 33040 Key West, FL 33040 Ph: 786-862-6316 Phone: 305-296-1552 sabine@fia-keys.com SALESPERSON TRADESHOW DATE PARTICIPATION FEE TERMS AMOUNT DUE_._...._...... Sabine Chilton US Travel's IPW June 1-5, 2019 $2,000.00 PAYMENT DUE UPON Non Member RECEIPT- Check Payable To CONEX ................ ....... ........................... Make all checks able to: CONEX • Mail checks to: Monroe County TDC 1201 WHITE St. STE. 102 Key West, FL 33040-3328 Attn: Sabine Chilton PLEASE NOTE: ONCE PAYMENT IS RECEIVED, IT IS NON-REFUNDABLE. If you have any questions concerning this invoice, please call: Sabine Chilton at 305-453-5127. THANK YOU MONROE CO. TOURIST DEVELOPMENT COUNCIL �NWDRCTR 1201 WHITE ST. STE. 102 KEY WEST, FL 33040 ATTN: SALES DEPARTMENT/ INVOICE NO: 2 DATE: Marchh 12,2d19 Sabine Chilton To:Audrey Gonzalez MAIL CHECK(payable to CONEX): Director of Sales Monroe County TDC Baker's Cay Resort Key Largo ATTN:Sabine Chilton 97000 Overseas Highway 1201 White Street, Suite 102 Key Largo,FL 33037 Key West, FL 33040 Ph: 305-861-1771 Phone: 305-296-1552 sabine@fla-keys.com SALESPERSON TRADESHOW DATE -7 REGISTRATION FEE TERMS AMOUNT DUE Sabine Chilton US Travel's 1PW June 1-5, 2019 $2,000.00 PAYMENT DUE UPON Non Member RECEIPT- Check Payable To CONEX _. _. _. ............ Make all checks a able to: CONEX Mail checks to: Monroe County TDC 1201 WHITE St. STE. 102 Key West, FL 33040-3328 Attn: Sabine Chilton If you have any questions concerning this invoice, please call: Sabine Chilton at 305453-5127. THANK YOU MONROE CO. TOURIST DEVELOPMENT COUNCIL N700�CL I T-,, 1201 WHITE ST. STE. 102 KEY WEST, FL 33040 INVOICE NO: IPW2018-6 ATTN: SALES DEPARTMENT/ DATE: March 12, 2019 Sabine Chilton To.Ashley Kenney MAIL CHECK(payable to CONEX): Director of Sales Monroe County TDC Hyatt Place at Faro Blanco Resort ATTN: Sabine Chilton 1996 Overseas Highway 1201 White Street,Suite 102 Marathon, FL 33060 Key West,FL 33040 Ph: 306-743-1234 Phone: 305-296-1662 sabine@fla-keys.com akeE��Ie,y, �j2!2jrSWC)0C[CC)M SALESPERSON TRADESHOW DATE REGISTRATION FEE TERMS AMOUNT DUE ...........— ......... Sabine Chilton US Travel's IPW June 1-5, 2019 $2,000,00 PAYMENT DUE UPON Non Member RECEIPT- Check Payable To CONEX ........... ............ Make all checks a able to: Ct� E� Mail checks to: Monroe County TDC 1201 WHITE St. STE. 102 Key West, FL 33040-3328 Attn: Sabine Chilton If you have any questions concerning this invoice, please call: Sabine Chilton at 305-453-5127, THANK YOU MONROE CO. TOURIST DEVELOPMENT COUNCIL 19,73RD9 1201 WHITE ST. STE. 102 KEY WEST, FL 33040 INVOICE NO: IPW2018-6 ATTN: SALES DEPARTMENT/ DATE: March 12,2019 Sabine Chilton To: Corinne Dean MAIL CHECK(payable to CONEX): Director of Sales Monroe County TDC The Perry Hotel ATTN: Sabine Chilton 7100 Shrimp Road 1201 White Street,Suite 102 Key West, FL 33040 Key West, FL 33040 Ph: 305-296-1717 Phone: 305-296-1552 sabine@na-keys.com �m�i.e .ir],( p2E:` i m r � r, SALESPERSON TRADESHOW DATE REGISTRATION FEE TERMS AMOUNT DUE .,..^ 00 Sabine�Chilton _ ......W US Travel's iPW W June 1-5, 2019 ..$2 ...�..mmITITITmm- ...�..M.mmIT.-mmIT.ITIT.....ITITIT.IT... _..._._._...._�_0 _ ___.000NT PAYMENT DUE UPON Non Member RECEIPT- Check Payable To CONEX . __. ..._......... __...w....._.m_m.a.. ._.. _ ml' . . . • Make all checks a able to: CONEX Mail checks to: Monroe County TDC 1201 WHITE St. STE. 102 Key West, FL 33040-3328 Attn: Sabine Chilton If you have any questions concerning this invoice, please call: Sabine Chilton at 305-453-5127. THANK YOU MONROE CO. TOURIST DEVELOPMENT COUNCIL �NVUH((� P-1 1201 WHITE ST. STE. 102 KEY WEST, FL 33040 INVOICE NO: IPW2018-6 ATTN: SALES DEPARTMENT/ DATE: Feb 20, 2018 LIANA PYNE To: Audrey Gonzalez MAIL CHECK(payable to CONEX): Director of Sales Monroe County TDC Baker's Cay Resort Key Largo ATTN: Liana Pyne 97000 Overseas Highway 1201 White Street,Suite 102 Key Largo, FL 33037 Key West, FL 33040 Ph: 305-851-1771 Phone: 305-296-1562 liana@fla-keys.com SALESPERSON TRADESHOW DATE PARTICIPATION FEE TERMS AMOUNT DUE ............ ........ Sabine Chilton US Travel's IPW May 19-23, 2018 $1,175.00 PAYMENT DUE UPON Non Member RECEIPT- Check Payable To CON EX Make all checks_pAyable to: CONEX Mail checks to: Monroe County TDC 1201 WHITE St. STE. 102 Key West, FL 33040-3328 Attn: Liana Fyne If you have any questions concerning this invoice, please call: Sabine Chilton at 305-453-5127. THANK YOU MONROE CO. TOURIST DEVELOPMENT COUNCIL �KVOORCIE 1201 WHITE ST. STE. 102 KEV WEST, FL 33040 ATTN: SALES DEPARTMENT/ INVOICE NO:World Travel Market2017-1 LIANA PVNE DATE: October 16,2017 TO:Alan eau Iwo MAIL CHECK(payable to CONEX): Key West Marriott Beachside Hotel Monroe County TDC 3841 North Roosevelt Blvd. TTN: Liana Pyne Key West, FL 33040 1201 it Street, Suite 102 abeau L�e bien Q%2 ottswood_...c.o,iin Key West, FL 33040 Ph, 305-296-8100 Fax: Phone: 305-296-1552 sales@fla-keys.com ............. SALESPERSON TRADESHOW DATE PARTICIPATION FT 7ERMS FEE DUE AMOUNT PAVmj:juT Yves Vrielynck on Travel_Market 2017 November 6-8, 2017 $250.00 PAYMENT DUE Brochure Distrbution UPON RECEIPT • Make check payable tO:'CONEX • Mail check(Payable to CONE)Q to the TDC office at: G „ w 1201 WHITE ST. STE. 102 Key West, Fl. 33040 Attn: Liana Fyne PLEASE NOTE: ONCE PAYMENT IS RECEIVED, IT IS NON-REFUNDABLE. If you have any questions concerning this Invoice, please call: LIANA PYNE at 305-296-1552. THANK YOU Participation Option 2: Brochure Distribution: Interested partners may participate in the brochure clistrilLution RPV r�u:i to�10O b�rocms.TDC staff will be available to answer Inquiries regarding your product/property as part of the brochure distribution package. If you are interested in participating in the destination booth, please complete the form below and fax to the TDC Administrative office at(305)296-0788 no later than October 6,2017. Please do not send one at this time, an invoice will be sent under separate cover. If you should have any questions, please contact me at (305)453-4109 or by email to:d2egstsaaie� keys.com. Please note that if we do not receive a minimum amount of active participation partners,.we may forfeit this promotional opportunity, YES I will be participating in the destination booth at WTIVI. YES_L-0"'I will be participating via brochure distribution at WTM- ($250.00) Delegate- Phone: Company: /VtA1-AAVA—X:--j lEmail PA rf u4b -- --- - jeAW4TV(-?I X Thank you for supporting our promotional efforts. Liana Pyne ................�"" Destination Sales Florida Keys and Key West 1201 its Street Suite 102 Key West, FL 3340 .................. (305) 296-1552 ..... u L . ... 2 in 04 cm lu IL lu Cvo C> D � �� " to �4�. v y, 0 p w E iw "z } rn 0 0 1�- w xr l� p� Co CJ w w w Er t wgr a rsz U) �JL9 S LL>.. 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' 3145 *1 (305)6IS-5343 0000 mrit', rxn x rvvpct3m www,c,one.tPloup 00M conex M-*jNWL9 � urro Invoice Jim De Ke irel DATE M0312019 „ate 1201 yl9lWe Strom Strom# 102 Key ftsta FL 33040 ACINfrY OTY IRATE AMOUW For the ProduMon,Transpertetlen,Setup and Dismantling of the Florida Keys& Key 1 f 1,156U0 t 1u560.00 West Stand at the IPW 2019 Show,to be held m Anaheim,California during the month of June 2019, Please send c.hock4 uo: BALANCE 01,..)E $11 ,560.00 Cromg E,xhibi ic-Skovlcus LLG �465 SW 23rd I siraoa,tjjjv 101 O�Wire Transier ra: Beak,Bank rA Amen ,Mapip, FL 0 A+ AEWRotiongt 02 9593 SWIFT,SOC`AU63N Beneficiary Cortex Exnibl.tion Services LLC Conex Exhibfflon Services LLC 2465 SW 23 Terrace Miami, FL 33145 I f +1 (305)613-5343 info@conexgroup.com w".conexgroup.com �✓ conex 'I ! / exhibition services Invoice / BILL TO INVOICE# 778 Jim De Keyrel DATE 05/03/2019 FLORIDA KEYS&KEY WEST 1201 White Street,#102 Key West,FL 33040 ACTIVITY OTY RATE AMOUNT For the Production,Transportation,Setup and Dismantling of the Florida Keys&Key 1 29,807.00 29,807.00 West Stand at the IPW 2019 Show,to be held in Anaheim,California during the month of June 2019. Discount 1 -9,000.00 -9,000.00 Please send checks to: BALANCE DUE $20,807.00 Conex Exhibition Services LLC.2025 Brickeli Avenue,Suite 2003 Miami, FL 33129 USA Or wire Transfer to: Bank:Bank of America,Miami,FL,USA ABA/Routing#:026009593 SWIFT:BOFAUS3N Account#:229020942806 Beneficiary:Conex Exhibition Services LLC Po' j. A�!Irt) Cfi 4o/h4e,4t' r �. m Exhibit G .. , . •YI r. t;xx_. ' .. , , . .' —x-, :, a {^,6. , ._. � �*✓y- 9im YyyyG VGstrLO'7 bp a BOARD yF ry4WY y COMMISSIONERS YWpp4 WWW -- VENDOR N0. 008619 M, �r CHECKING: `1 10065948 • .fix................ ... ... .. .:.. .....:... A�COiT�?T PURCH ORDER �N%7CaZG'E NfIMBEk AMCtC7NNT ;pry DESC�tZ�TTbI� �.» 76065 53p340 812 26;000.00 S BOOTH SET ITB' 20 e Y4, .• . , 0 0 8 6"7 94 CODJEX EXHT ;. T''[�`-'��"^�y'�`/''y7�,�' (Y� �}''«f�'['�1I Q ''q"7 /''1 '. IBIA.4,4../A.V F'JEki j+In4+�L'18 d:�.b.0 g n '• u ry line ILI�W ID® m m o, 1i4N Na OF C011N117Y C4 lVIN11NNSSN iV N S "','KEY ,IWESTBF�.NC'F116A 10066948 M(�IVRCI CCjIJIVTY, ICEY WEST, FL( I �IA 84-7041/2552 CHECK DATE CHECK NO. 02/13/20 100'65948 AMOC.7NT $****2- 000.2a0' PAY<THE "SCAM OF ****'*26000* DOLLARS AND *NO* CENTS VOID AFTER 90 DAYS TO THE CODEX EXHIBITION SERVICES LLC ww, ORDER 2465 SW 23.,TERRACE , o �MIAM FL" 33145 r ) r- .s ptmrua ace TWO SIGNATURES REOUIREO t WIL00659 1" t. 2GS2704131: 2000115404411' M[>NROE COUNTY BOARD OF COUNTY COMMISSIONERS AUDIT SLIP Vendor Name Conex Exhibition` Services LLC Vendor Number 008879 Invoice# 812 �� ' � »��/ Y / Received � / U� �EA Invoice Date 2/4/2020 FEB 0 6 2020 ����~.^~��"~��^ ^—� � x Finance Deot~ / H ~ � Invoice Amount $26,000.0 ° ---�ndf__--- —(Optional) (Optional) CoetCtr A000un<# Pnoject# ProjoctAco1 Amount ^ � J 78065 530340 T206G61X 530480 $26,000.00 ' Description B Set and ` -- ............ Q) Description Description Deaoription Review Signature Date Review Signature uatw � �� � J �� � 4/ Approve 1o$5,8OO Signature D",~ vo $5.001 to$10.00O Signature Da1e ,J Date $10.001 1o$2S.00O Signature $25.001 &greater BOCCApprova| Notes: Only one invoice per audit slip,p|eaoe|| BOCCDepts complete all areas. Invoice#must be the invoice number from the vendor's invoice. Ile FloriddKeys CHECK REQUEST &Key St FORM . . COMe dS YOU die Date: 02/05/2020 From: Jim De Keyrel To: Sharon Anaka, Finance Assistant Check Details''' Amount: $ 26,000 00 Fields outlined in red required. Comments: Payable: .C.. nex��.X...i Exhibitions . .w...�.. .._._......N... �. �,mm.. �. .......... ........_..._.. . _.._.._.,..�...._... Established Vendor: yes 0 No -Attach W8/9 W8 Attached 1 W9 Attached Booth production,transportation,setup,dismantling of the ITB 2020 show booth...._._.. . ..._..._... .,.._,_ Purpose: Attachment: Check Distribution: Return To TDC Office Mail to Vendor at: Company: __._..._ . ._ ... _. Address l Attention/Address2: City, St: ._..�.��_.. .... _..w __..._ ......... ..._.. .. ...._..._.� �..._... . .....�__...� ...r.....a. ..._ Zip: Conex Exhibition Services LLC 2465 SW 23 Terrace Miami, FL 33145 +1 (305)613-5343 info@conexgroup.com www.conexgroup.com conex h i b i t I a n s a r v i c es INVOICE BILL TO INV0012# 812 Jim De Keyrel DATE 02/04/20201,110" FLORIDA KEYS&KEY WEST 1201 White Street,# 102 ---'—Key West,FL 33640_. -- - ---- ........................ ....... .......... D ',g7, TY- VN For the Production,Transportation, Setup and Dismantling of Za Keys&Key 1 26,000.00 26,000.00 West Stand at the ITB 2020 Show,to be held in Berlin, Germany during the month of March 2020. 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What are you looking at here? 1. Copy of a payment made for a 2017 show (IPW) for delegate badges. Submitted by Sabine Chilton,TDC sales manager who lives and works from Key Largo. She has verbally told me on several occasions that she was made to buy additional show badges (at the time, costing$1,165) for her"friends" at Conex. Made to buy them by direction from Stacey Mitchell. Here you will see, highlighted,the name "Matias Sanchez". One of the two principals at Conex. He was not working in our booth at this event;the badge was purchased for him, by Stacey via Sabine, so that Matias could attend all of the official IPW events.This is clearly an example of misuse or theft. 2. One of the cornerstones of the Conex check scheme was that the TDC was unable to accept checks made payable to the TDC. However, here is a refund for overpayment from an old TDC vendor, Blaine Services, from 2018. Clearly it is, or was, permissible for us to accept checks payable to TDC? e - CHASE .. . . 4 „ iWorgan Chase Bank,N.A.b blaine "'.z: '^l i www.Chase.com �- 90-7162/3222 114 South Berry Street Brea,CA 92821 $/2/20 $ Ph.(714)522-8270 FAX:(714)522-8271 PAY FLORIDA KEYS &KEY WEST --1,165.10 AMOUNT One Thousand One Hundred Sixty-Five and 10/100xxxxxxxxxxxxxx*xxxx*xxxx*xxxxxxxxxx*xxxxxxxxxxxxxxx**x*xxxxx TO THE ORDER OF FLORIDA KEYS&KEY WEST 1201 White Street, Suite 102 � Key West, FL 33040 NIP 01 MEMO: 9 �j A H 'UZE6 SIGNATURE ,r�fi "\ Refund af ? 11'0054ESill 1: 3222 ? 162 ?1: 615331 ? 3811' BLAINE 5465 FLORIDA KEYS & KEY WEST 3/2/201$ 1,165.10 Chase Bank-Operati Refund 1,165.10 2/3/2017 Registration Updates I IPW 20171 IPW.com U.S.TRAVEL,ASSOCIATION lH n g,>ggt tration r)Registration Updates Registration Ptease do not navigate away from this paxge.before completing your changes;if qou do rant:wave your charges, they Witt be last. The Florida Kays&Key West •""(*re•„..=. . z...'�a .Rr ,Cr:')a'r`; , 1201 White street . Key West,FL 33040-3328 United States Exhibitor Registration(Member Early)--Andy Newman 1 1,165.00 1,165.00 Exhibitor Registration(Member Early)•>Emma Cashmore 1 1,165.00 1,16500 Exhibitor Registration(Member Early)•>Liana Pyne 1 1,165.00 1,165.00 Exhibitor Registration(Member Early)->Matfas Sanchez 1 1,165.00 1,165.00 Exhibitor Regetratan(Member Early)--Stacey Mitchel 1 1,165.00 1,165.00 Exhibitor Registration(Member Early)•>Yves Vrielynck 1 1,165.00 1,165,00 Key Contact Registration(Member Early)- Sabine Chilton 1 1,165.00 1,165.00 Media Package(Early) 1 1,095.00 1,095.00 Shared Booth Occupant(Early) 4 1,4%00 5,800.00 Triple Shared Booth(Member).>Sabine Chilton 1 15,895.00 15.895Xo Total 30,945.00 Check Payment an 1008/2016 30,945.00 Balance Due 0.00 IPW 2017 U.S.Travel Association INVOICE 1100 New York Avenue,NW,Suite 450 ' Washington,DC 20005-3934 0210 3/2 0 1 7 I P W-115498 Ph:202.406.6422 Due date:.02/03/2017 Email:meet Ings@ustravel.org WASHINGTON,DC The Florida Keys&Key West. 1201 White Street Key West,FL 33040.3328 United States Shared Booth Occupant(Regular) 1 1,650.0o 1,6%00 Total 1,650.00 Balance Due 1,650.00 Important Information: Glick tr to view and print your invoice/receipt. Glick here to review the terms and conditions for acceptance. Click here to familiarize yourself with all the key dates and deadlines for your registration category. If you paid via check,note that your registration Will not be processed until your check has been received. If you have questions,please contact U.S.Travel's Meeting and Event Services Department at iDwrea0ustravel.org or(202)408-8422. Register General.Information Delegates Manage Appointments UserMenll https1/www.i pw.com/registration/registration-updates 1/2 Exhibit J M NR E COUNTY TOURIST DEVELOPMENT COUNCIL O 1"" Year 20 -2021 Blanket Purchase Order#00061379 m " STUART NEWMAN ASSOC. Submission#4 9,/30/2021 public RelationS Expris. :w �......� „.... mw Budget Line Item: FY 2021 115 75035 530340 T215E50X 530480 Promotion INVOKE # INVOICE AMOUNT 7,053.5 11418 2,241.76 $ 494,811.82 ..:: w: :;„ .° 7 na: Dept, 8 ... 10 12 13 11 15 16 1 1 1 a SUBMISSION TOTAL $ 7, 41.7 BALANCE 1 $ 44,811.87 f ,nNEWMANPR Invoice SOCIAL - MEDIA - MARKETING Stuart Newman Associates 2140 S. Dixie Hwy., Ste® 209 * Miami, FIL 33133 Shone (305) 461-3300 * www.newmanpr.com Date lnvoice# 9/30/2021 11418 Bill To Monroe CourqTDC Monroe Courq Fimince Dept, Key West,FL 33040 LLM-a-L— smdntosh@monr'ae-derk.com Description Amount Purchase order nuffiber:2100028 9 P1.1BLIC11E1,ATION EXI?PqSFS:PROMOTIONAL- LIME.ITEM 115 75035 530340'1'),15E50X 530480 Gniphics7l #1 922�KeysTraveler MKI.E edition 2021-22 2,24 1 76 4'el" Sales Tax (7.0%) $0.00 Please make your check payable to: Total $2,241�76 Stuart Newman Associates, Inc. Routing number 063100277 Payments/Credits Account number 898127035843 $0,00 Balance Due $2,24136 Graphics 7 2140 South Dixie Highway, Site 203-B Miami, FL 33133 Client: TDC September 2 , 2021 Bill to: Stuart Newman Associates invoice# 1922 2140 South Dixie Highway, Suite 204 Miami, FL 33133 JOB DESCRIPTION Production of eight-page `Keys Traveler..,. Meetings Incentives Edition, Includes type„ design, layout and production supervision. TYPE OF SERVICE HOURS RATE PER HOUR FEE Production 14 @ $155,00 $2,17 .00 REIMBURSABLE E PENBi B ITEM DESCRIPTION QUANTITY UNIT PRICE SUB TOTAL . AA 11 Color Laser Proofs 24 $2.99 $71.76 i I TOTAL EXPENSES': $71.7 GRAND TOTAL: $2,241 .76 .. mw a i i e� / r /s / s �m y j / I% r villas and oceanfront suite hotel, has 22 waterfront villas each three-story ' �, � with four bedrooms, full kitchen and 0 outdoor recreation space for eight: � to 10 guests. the Ocean House has eight one-bedroom suites. An,uenitie include oceanfront event spaces, wa- tersports and an on-site r::oncier e. Minimum three inght stays are re- quired theisr a.rndso in s any,,cra.da,(, Marathon's 125-unit Faro Blanco Resort, with a historic 1950s light- house, is planning an expanded waterparlc.-pool area with Tiki bar and cabanas. Its adjoining 14-slip marina was acquired by Suntex Marinas of Dallas. faroblancr r.:e^�or t,com Marathon's newest large re. sort„ the 4-acre, 199-unit Wa equipment and an outdoor event The rebranded 17 -room wateir_. Bella Beach Resort, has more than patio for 140. With 10,000 square front Opal Key resort: & Marina, part 20,000 square feet of function feet of meeting spare, Beac:hside of the Opal Collection Hotels & Be- space, including a 3,800-square-foot lricorporates seven breakout rooms. sorts and formerly the Mar aritaville Hibiscus Event Center and 16,000 There's also a 1 -slip dock and pier. Key West Resort& Marina, is in square feet:of outdoor space ey�y ��Li����ru�irml�..r:�c��ri�r downtown Ivey West near the farmed There's a marina, a 4,0001-wsquare- The legendary 311-room Casa a- Mallory Square, With 6,000 square foot spa, five pools and three food ring Key West, A Waldorf Astoria lie- feet of indoor and 10,000 square and beverage venues~ sort, has more than 11,000 square feet of outdoor function space, it's u iel ailab� t.l m r �f.con� feet of event space including the home to a fuli-service 37-ship marina I he 2&acore Oceans Edge Ivey 3,000-sgUare-foot historic Hagler"s with watersports. West Hotel & Marina, located on Ballroom. Casa Marina boasts one of Barbary Beach House Ivey West Stock Island, has 175 suites and the island's largest n°reeting spaces, is rebranded as the t. 0-unit, three- rooms ranging from 382 to 575 m „�r„������rin;rre rrf.�.orcu story Margarita011e Beach House square feet„ Outdoor event space The 15(1room The Beach Key Key West. The pet..and farnily-friend.- ovedooking the Atlantic Ocean and West, Curio Collection by Hilton, has ly property, located across from marina can accommodate amp to 100 18,0010 square feet of orrtcfoor and Cr-nathers Beach„ includes the Tin people cmm� �arn�pccft„.aci m:° .,000 square feet of indoor event Cup Chalice & Chill restaurant, new 1'"he 1.9-room Kimpton Key space. Oceanfront venues include bar concepts and expanded retail West collection's Ridley House, with a gazebo jutting over the Atlantic space as Key West's only I ar aritaa- ,3 Ding roorns including two suites Ocean and the ,0 4-square-foot vide resort, . 1atgarita uVle_ each at 601 Caroline St., and Bllams Cot- Balrns dawn., rea hjaesorf;,.roar. to ;es, with 22 rooms at 811, Simon- .. ........... n up buyouts. , ton ,.tt�, are ideal for pro Krn"nptcxnlP,� roe other I��outrque �pro�perbe are the 4 -u.rnit l..n hthouse Hotel with a historic backdrop foraLid welcome party, the 44-roorn Fitch Lodge and the 85roorn Winslow's Bungalows. ,k0iptcm.nkeywest,corn The 22Zroorn Marriott Key West Beachside, with 129 one-, two-and three-bedroorn suites, offers Ivey Waist's lamest ballroom at 5,673 square feet, in-house audiovisual The Marriott Key_West Beechside features waterfront and inside event venues. R i r Ifol i u ft' I rl/I„ rMate T hree �r luxury Keys ed roup Hawks Cay Resort on resorts Duck Ivey, Lifestyle Collectionrand AAA Hotel bur VY Little Palm Island Resort & Spa Diamond Award--rated resort offers off Little Torch Ivey and Sunset Ivey 177 hotel guest rooms and 250 two- Cottages off Key West­_ offer villa- and three-bedroorn towunhome.°style style accoruflodations with island- villas Six dining outlets include the style, wide-open space's and privacy casual waterfront restaurant Angler-- for groups, and Ale, the tine-dining chop Meuse In the Middle Keys, Hawks Cay Sixty-One Prime and Hawks Cay Resort has 48,760 square feet of Marketplace. hawkscaya!L�s �t,cQnl indoor and outdoor meeting In the Lower Keys, the Ultraluxe Little Palm Island Resort&Spa Is and band uet space, including Little Pala Island Resort:& Spa is located off Little Torch Key. multiple outdoor venues for group located on a secluded private island three-and four-bedroom cottages, experiences such as fishing, diving, off Little Torch Key, The exciusive accessible by 4-hour ferry service kayaking and interacting with adults-only, property offers 2,480 -._­a seven-minute cruise ..,°from dolphins. The 60-,acre property, total square 'feet of oceanviewv the dock at sister resort Opal Key promoted as the most expansive meeting and event space including Resort & Marina, Guests receive a resort irr the Keys, features two the 1,0 0-square-foot Sunset complimentary breakfast basket with ballrooms and opportunities for Terrace, 450 s quare-foot Sunrise fresh ri,iuffuns and bakery goodies events such as team buiiding Terrace and 50-square-foot Great and are invited to participate in "Up activities, receptions and pool ttooraa. Venues can be one space or Spirits' daily from 4: 0 p.m. to 5 U separate. Visitors p.m. for a complimentary white or feu f can arrive by golden rum. In addition, a "conch seaplane or the cruiser delivers daily ice cream at resort's private p.rn. boat, The Truman,, Meetings can utilize space at IrL.'IIepa4nisn and,,_ oq Opal Key, with 6,000 square feet On the island of indoor and about 10,000 feet of of Sunset Key, outdoor function space. located just 500 Latitudes Restaurant at Sunset. yards Gaff Ley Ivey offers both al fresco beachfront West, Sunset Key and indoor dining overlooking Cottages offers the Gulf of Mexico, Groups are 0 Key est--st le bookings of five car r°nore cottages. '�aarerlrr, 60 acres on Duck�e�� Hawks ago Resort is marketed as the most expansive resort in the Keys. individual two-, KEYS 1r"ramVE . [3 Unly In the Keys : Activities create lasting bonds Seekirig unique Florida Keys group activities that enjoy the Ultimate Trainer for the Day Experience, a full help forge company bonding and rneaningU day of interactive adventures, The center is accredited connections to a memorable island destination? by the Alliance of Marine Mammal Parks &Aquariums. Bucket-list adventures are what the Keys are all about,. A -fishing charter, for example, in waters off the Keys At Florida Keys Aquarium Encounters in Marathon, is an adventure made especially memorable by targeting groups can swim with and feed fish while learning about species such as sailfish, tarpon or yellowtail snapper. Keys rriarine ecosystems. There are four touch tanks and A group hunt for the best Key lime pie is sure to satisfy public feedings daily., Private tours and events can be all -taste buds, Nearly every Keys dining venue serves a reserved, creative version of this rich signature dessert. Crafting sand sculptures in Key West at the Casa For active groups, cycling on land and water, Marina or The Reach is a way to build competitive team paddleboarding, swirnming with dolphins and colorful spirit or bonding. Just Sand and Water offers beach Keys marine life, building giant sand sculptures and other workshops for six to 150 participants. experiential activities can be booked around the Keys. justsandandwatetxom Key Largo Bike and Adventure Tours has a variety of Key West Hydrobikes offers hourly rentals and cycling tours including a Bike and Beer tour with a trek tours on pedal-powered nonrnotorized water bikes. from Tavernier to Islamorada, stops for beer and a van Participants can cycle Key West l­larbor to the back side ride back, In Islarnorada, another tour visits historic of Wisteria island. Average cruising speed is about 5 venues, locations from the hit Netflix drama "Bloodline," rnph. Tours depart from Lagerheads at 0 Simonton St. a Tild bar and popular craft breweries, key!,a[g(,)b*e.,QQM key th droNkes,coni Serenity Eco Therapy, based in Key Largo and offered throughout the Keys, combines gentle meditation, yoga ■ and Hates with a guided paddle in a kayak or on a Key �� �m Aca demy: stand-up pad&board. A 2.5-hour tour promotes well- being. seren�tyecothempy sq�,gp espace,corn At Marathon's Do I 1phin Research Center, p,rograrns Built for travel pros illClUde the Researcher, Experience that lets up to four n online training program provides travel advisors, participants spend four hours with researchers observing tour operators and meeting planners with a self- sea lions and dolphins,, assist with data research and Apaced, informative and fun video series to help sell enjoy a Dolphin Encounter swim. Small groups also can the Florida Keys & Key West. The Key Lime Academy platform uses seven video-driven modules to educate participants about the island chains five regions: Key Largo, islamorada, Marathon, the Lower V>' 1 Keys and Key West. Each module ........... includes an eight-to I O-question quiz in multiplle­choice forn-iat. Completion takes about 30 minutes, to be finished during a single or separate learning sessio ns. After participants finalize the MOdUles with a score of at least 80% on quizzes, a graduation 2 certificate is awarded via email. "AIN,110 Key Lime Academy, featuring 11 .. ....... therned itineraries, can be found at Serenity Eco Therapy offers meditation and yoga on a paddieboard. KEYS TRAVELER 5 (l f �l fI u I f� w Florida Keys seafood, shown at the Hogfash restaurant, includes stone crab claws, Key West shrimp, snapper and spiny lobster. Keys fed-% tu/-(j-% r 1'ndigt,,-%fnoN us z--5,eafo0%d die Florida Keys offer both casually funky and a table was likely caught just hours earlier. sophisticated dining for groups. Genus are often Companies booking a Keys rneetirng or retreat are highlighted by delectable seafood freshly caught likely to focus on social responsibility and s.ustainability, fro r'n the Atlantic Ocean or scooped from Florida Bay or Sweet stone crab claws, served with dram butter or the Gulf of Mexico. chilled with mustard sauce, are a renewable resource.. For example, an event's menu might include yellowtail Fisherrnen harvest:only the claws, returning crabs to the or, mutton snapper, hogfish, grouper or mahi­mahi. sea where the claws regenerate. Meeting participants can enjoy a tear n-building catch- Key West pink shrimp ...,__ light, flavorful and generally and-cook fishing event, with freshly caught fish served sweeter than other crustaceans ..........- are bountifn.ul„ grilled, broiled, blackened, baked or fried. Spiny clawless Florida lobsters, served steamed or Keys chefs are known for artfully creative preparations broiled with drawer butter, are another favorite, that blend indigenous seafood with local subtropical And for dessert, no Florida Keys meal is complete ingredients, Keys cuisine may be enhanced with lime, without the island cl�uain"s renowned signatr,nre Key lime mango, avocado, papaya and coconut, while fish gracing pie, made with -the juice of tiny Key limes. Hemingway experiences complement me sings ', uthor Ernest Hemingway, one of Dstillery at t Simonton Stu has a The Hemingway Suite, with a view �,�, the Florida Keys" most farnous ,40-,square-foot events center. of the author's former hor'ne, can residents, lived and wrote in "Papa's Cocktail Classe s"e with a be reserved for a custom culinary Key West for most of the 1930s. tour" tasting, rnixology class and experience. During his Key West years, he souvenir cocktail glass, can be Key West Food Tours offers penned literary classics including "To booked for a ranaximuran of 10 people a private "I-ieirrnifu°n wa -t.herrned"' Flave and Flave Not." Tuesday through Sunday evenings, Southernmost: Food Tasting and Today, meeting participants and ta'atu ,syrM CoIM Cultural Walking hour on request for visitors can experience his enduring The Lighthouse Hotel, a Kimpton groups of eight to 16, The three-hour mystique thorough unique Fler*gway- Key West proaert:y across from walking tour includes a stop at the fherned experiences. the Ernest: Hernirngway Horne & Hemingway home & Museurn and Key West's ,2 -square- Museuraa" offer, "AA Hemingway tasty saran lirngs of C'aribbearn and toot Hemingway Rum Co. Affair" for private parties of up to 10,, Cuban fare. k.e.^westfanodt(,.)tlir s a, .a,u conytop flights offer easy access to the Keys Six airlines—Arnerican, Delta, nonstop flights from Houston OAH), to add a new $80 million terminal .Jet'Blue, Silver, United and Newark (EWR), Washington-Dulles targeted for completion in October Allegiant operate more than (IAD) and ORD. 2024, with a new concourse 20 nonstop routes into Key West Jet Blue Airways offers nonstop to include enhanced security, International Airport (EYW) from cities service from Boston (BOO) and New concessions and baggage claim throughout the United States. The York City (JFK)� areas; a spacious departure area; nonstop flights provide convenient Silver Airways offers nonstop and seven glass-enclosed jet bridges access to the Florida Keys for service from Florida's Fort Lauderdale that connect planes to the facility business travelers. (FLL), Orlando (MCO) and Tampa Groundbreaking is scheduled in "Its very exciting to see this much (TIPA). 2022. e wxoni demand for convenient travel to the Allegiant Air is scheduled to add Middle Keys airport offers wonderful destination of the Florida service from Indianapolis (lND�), Keys and Key West," said Richard Florida's St. Petersburg (CIF) and general aviation facilities Strickland, director of airports for the North Carolina's Asheville (AL) in late lorida Keys Marathon Internation- Florida Keys' Monroe County, 2021 and currently provides nonstop al Airport offers two fixed-base Arnerican Airlines currently offers service from Nashville (BNA), Florida's Foperators for private and charter, nonstop service from Miami (MIA), Sanford (SFB) and Cincinnati (CVG). aircraft. Philadelphia (PFIL), Charlotte (CUr), In addition, clients traveling on Marathon Jet Center supports jets Dallas (DFW), Chicago (ORD), New private jets can fly into Key West and Marathon General Aviation is a York City (LGA) and Washington, D.C. Interriational Airport or Florida Keys separate facility designed for piston- WCA). Marathon lriternational Airport in the powered planes. Delta Airlines provides nonstop Middle Keys. The airport has a 5,008-foot runway flights frorn Atlanta (ATL) and LGA. To accommodate increased with overruns. marati or jfjc " " I QnLer& pli United Airlines currently proOdes demand, Key West airport is set mara-4miga.mr.11 Z I ct LU An artist's rendering she the concept for a new$80 million expansion to be constructed at Key West International Airport KEYS TRAVELER 7 o^"ii"Ills a ilu 0 "'rr° III IIIIIIIIIIIf�IC�llllu IIIIIIIII ti46 u�/ (IIff �� ��f�/%���//////iii /� ��� gllllill V,IIIIIIIfiIIIIIIIuIigiIIIIIIIIiIIIIIIIIIIIIiiIIiQIIdIJI,IJ i i/ftD�,r /�//��/ � �r i IPS jOfloridakeysandkeywest �r a Keys /� �`; rfftiefloridakeys V Fie Sad ' a thefloridakeyrs 1 i G 7 nNl�Ol1�J710,lYfiYJ + l�ll�l kl xl lipb�2Ut1JY9 B�"�l1lYU. p!91 lskeywes mamtql UM a �i YOU Jt ��tkrgC� 4�y row/ ._ ..._.'_w.....,, kE3yvVJ4Cd3swCCkfYI The 125-nil0on Florida Keys island Florida U(rays, (36" Q, and that was in 1880, At chain is linked to mainland Florida by U1 & From Florida's rest coast, take l '75 surruner°s peak, the average high air, Highway 1, the Overseas Highway, Visitors (Alligator Alley) south to the Miami exit, and temperature is about 9' F (320 Q. Fhe canrl fly into Miami International Airport( IA) south to the Turnpike Extension. Keys are devoid of superhighways or Urban or Fort Lauderdale-Hollywood International Driving Data to Keys/Key Largo sprawl to absorb and(radiate the sunl's heat. Airport (FLL) and from there can reach FROM And the islands are cooled by sea breezes, the Keys by airport shuttle, buns or rentaV � ..._ � . �iu�tJ��` In the winter" the Keys are typically the N iam° 53 � car. Travelers can reach Key Largo, the. warmest region in the continental U. LL gateway to the Keys, in about an hour from Fort Payers 200 320 4 There has never been a frost in Key West, Miami or an hour and 45 rnirnUtes fronro Fort Tampa 300 480 6 accordin .to the U.S. Weather Service. Lauderdale. Orlando 280 450 535 Below are past .year rnonthly air, Gack�>onviHp 90 780 t0' temperatures frown the Key � est weather Air arvlUr�r�a t �ttaa Florida, � � istarar, a frmr°aPrr� Miami office. Temperatures 6n blue shades are For,an up-to-date (roster of coraarllercial REGION .MILS K Pis MARKER Fahrenheit and those in red are Celsius, airserving e Nest Internationaltclaarrarad Florida 'tors �, 3 1 0 9p ro any aanC ley Largo 4rVda n pnternatuonal airports„ o to Prai�thonln 11 1�78 r��-40 a-irr. soQ�rr Keys Marathon Marathont u°uvlJ,ro tru get in ,rkW,. tower Keys 135 217 4G4 Driving Directions key West 159 254 4, V Fr'OM P ianri International Airport (MIA), Via Bus take N���e the Floridae Turnpike south tat Ftrra l)� F°V.U,. fro the F�Uran uda Keys allow s fror�n ILIA and to 836 West. thus/shuttle cronnect allov'w traveling to �"��wl� � oft Now � . wo act,� � south toward Key West. the Keys without renting a car'. The Turnpike rands at U,S. t in Florida City. Help and More* lraforrnati or u Fdlow U.S. 1. south about 22 miles to Key i Boat If you're traveling in the Keys acid need Largo and you arid your travel companions Ferry connections from Fort Myers or any help), call the toll-free visitor assistance k� cerrnin the tFlorid eKeys-N{ollyvwrood Initek° via r'the Island West Express Voyages take KEYS,It Ratted Key national Airport Gt�F.t,D� exit the airport and appr�oxrwr ya,. 74 hours a dray,oatel t.5o tours. natiion the sportigns for .), exit test. Take 5 5 Extensive detarls on getting to the Florida lra contact visitor fdliowto file Florida�6'uaf°np��yiBse and folio the signs Il<eyra fey West are available at: offices throughout for the Florida U�ey>, tia-Ik�ty� r rnrr��oU�ro t -t,ct Vor�r'.p the Florida Keys, From rn farther north, take the Florida e �tti r/Chni t caul a s du during Turnpike south to just below Fort Wherever you are right now, chances are. � futon t_auaderdaUea where Exit 4 johns the. southern the weather is better in the Florida Keys. nova , business weekdays c OEM portion of the Turnpike that ends at U.S, t That's true even on a Burn mer day. The Nuoualr�u, The Floridalou°ud in Florida City. Follow l4l . 1. south into the hottest it's ever been in pray West.is t7m.F Keys fact-filled website is at fla F,sp a_�.Qu tun. Exhibit K Vender Date Paid Check # Amount TDC Paid Way Down Video#0003: Underwater camera operator&equipment 10/20/21 1019 500 00 Rob O'Neal..•Inv 223; stock photo unhrri ted 10/6/21 1016 3,750.00 Invoice#11417 Total $ 4,250.00 ~ E1' Graphics7l #1922: Keys Traveler MICR edition 2021-22 10127/21 3UM19 2,241,76 Invoice#11418 Total $ 2,241.76 v raphics7l #1923: Keys Traveler 2021-22 edition 1t4/'27/'2'Q 3019 3,398.52 Invoice#11419 Total $ 3,398.52 s^ MEWMEIMEM Accord Productions#1001684: Nonce Over session -Matty Muppet Meltzer /0127/21 bill a 127.50 Print Farm#21.4421 °4; Keys Traveler, consuuner' edition 10127121 1929 5,823,00 Print Farrn#21-45870; Keys'TraveQer, Mick edition 10/27/21 1020 2,207,00 Invoice#11420 Total $ 8,157.50 Total submission for September 30,2021 18,047.78 Stuart Newman Associates, Inc. 2140 S Dixie I lighway Ste 209 Coconut Grove, Ff. 33133 September 30, 2021 Finance Office, Monroe County Courthouse Key West, Ff. 33040 RF: MCTDC invoice This is to ccrtily that the vendor invoices submitted under 11417, 11418, 11419 and 11420 have been paid in full by the checks denoted below. Also, this is to certify that any in-house items included on these invoices have been satisfactorily produced and utilized in ftilfillnicrit of Monroe County Tourist Development Council public relations and promotional projects. rr ......................................................................................................................................................... Andrew Newman President Sworn before me this 30th day of September, 202 1. SANDRA J.CA. BELL MY COMMISSION#GG309385 Sandra J. N�otai- ubfic ,,,d�7 EXPIRES�March 10,2023 �s I expires My comrniss* i expires March 10, 2023 ——----------------- J, V 04 I 1 ,2, 5q M N-RQCOUNTY TOURIST DEVELOPMENT COUNCIL riCa I Year 2020-2021 C" 12 9 2 26 Blanket Purchase Order#00061379 STUART NEWMAN ASSOC. 5ubmissidn,#'40 ..... . . �.. 913012021 Public R I tiOns E Pns. Budget Line Item: FY 2021 115 75035 530340 T215ESOX 530480 Promotion $606,224.00 INVOICE # INVOICE AMOUNT 501, 03.58 1 12 13 11 15 18 19 17 SUBMISSION TOTAL 4,250.001 BALANCE e 47,05 .5 I nSOCIAL - MEDIA - MAHKETING Stuart Newman Associates 2140 S. Dixie Hwy., Ste. 209 e Miami, FL 33133 phone (305) 461-3300 e www.newmanpr.com Date Invoice# 9/30/2021 11417 Bill To Monroe County TDC Monroe County Finance Dept. Key West,FI,33040 Email smcintosh@monroe-clerk.com Description Amount Purchase order number:21000281 PUBLIC RFLA'I ION I:Xl)l-'NSI-'S: PROM01 IONAL- LINE I M 115 75035 530340T2I5F50X 530480 Way Down Video#000.3: Underwater camera operator&equipment 500,00 Rob O'Neal-Inv 223:stock photo unlimited 3,750.00 'I otal Reimbursable Expenses 4,250.00 Sales Tax (7.0%) $0.00 Please make your check payable to: Total $4,250.00 Stuart Newman Associates, Inc. Routing number 063100277 Payments/Credits Account number 898127035843 $0.00 Balance Due $4,250.00 IN\ Invoice Way Down. Video Inc. X11"ENTION:ANDY NEWMAN/ME'll-M.A.RELATIONS DIRECTOR 629 Dey to THE FLORI DA KEYS&KEY WT,',l)"TTD(..' Key West, FL 33040-6608 'FLORIEM KEYS NEWS BURE"AU (305)-.766-0580 EMAJL.ANDY( NEW AIANPR.COM. (30,5)-766-0462 PHONEs 305-461-3300 1 n f 6(Lbwa-%rd own)—,idt2-.LQ—m INVOICE E)Xll�09/22/2021 Tax LD#20-2244658 INVOR'li,NUMBEIR:0003 PR0JF(.-"fTfl'LE.'9/11 F LAG' DEPLOYM.ENTCAI VANDENBERC WRECK'- 09/11/2021 VROJ 1-1(17 DESCRIPTION- UNDER"Wf'ER CAMERA OPERNIOR WITH EX).UIPMEN'T mom N 1)El'RINIVIT R CAM E,RA OPERA'.17ORWITH EQU111ME,NT FORA Nli-,WS $500 00 1,E)AY $ 500.00 111ECE PLEASE MAKE CHECK PAYABLE TO; WAY DOWN VIDEO, INC. THANK YOU FOR YOUR BUSINESSH! ` INVOICE Rob O'Neal Photography LLC 916 Frances Street Key West, Florida 33O4O United States Mobi|a� 3OS-842-1209 vvww.rmbwnea|.cmm B|LLTO Invoice Number: 223 Newman PR Andy Newman Invoice Date: September 29' 2O21 214O South Dixie HiQhvvay Miami, Florida 33133 Payment Due: October 28. 2U21 United States Amount Due (USij-): $3.750.00 505-461-3300 oandy&9newmonpr.00m Stock photo unlimited 15 $250.00 $3.750.00 Stock photo for unlimited usage. Editorial, web, social media. Various Florida Keys images Total: $3.750.00 Amount Due (USD): $3,750.Ori ^� Rob tell Stock Images � 1PIu �n� ulliu��9��viJ H� 14�v4;�✓i'�j'9 y im i� � �hw i i ... 2021 1.08 blue hole aerial Backountry cloud reflections. 08 JI003w3 ENE 41 U r/ r " ✓ `1 ril r r i b FWmi go Niu=mangrfwe leaves whigs open....8893 Foil Zach pry"U yUorr Sunset Western Urnuren-7242 Hway 2020 catered r kitten typewriter,- 01696 Page- 1 Rob O'Neal Stock Images f Illl�l�i i � l / � Key r in c r --99g4 Key West Aerial June--- S 2 L pgCloud.,. .w. u i ar_ dpt lrrl/ V � uu u�uuuui°°°°IIIIIIPu�!II M r r f f r Liffle Pair w psiand 2020 Sony....0Q5....bunsgWo porch Reddish Egret with fish spr aslh NdCf"_..7 80 Roseatte Spoonbi1l,-...-44181 Page- RobO'Neal Stock Images i 0 r + ry Sloppy Joel Pm0465 Smost Point photos.,_5987 Tim Flanagan M fashioned bike gunse1__3664, Fags-- Exhibit L Agreement for Stringer es This document is a contract between NewmanPR, d/b/a Stuartan, Associates, Inc., and Carol Shaughnessy, an independent contractor, for certain Florida ys & Key West public relations services on behalf of the Monroe County, Florida, Tourist Development Council (T . e contract will be between Carol Shaughnessy, 1411 Sun Terrace, Key West, FL 33040, and NewmanPR, Stuart Newman Associatesl c., (Agency) 2140 South Dixie Highway, Suite 203, Miami, FL 33133 as Public Relations Agency-of-Record for TDC. SCOPE OF SERVICES In fulfilling the Scope of Work of this Agreement, Shaughnessy agrees to: I . Provide services as a correspondent (known in the communications profession as a "stringer") in the Lower Keys and Key West. Responsibilities ill include, but are not limited to, identifying, researching and writing stories that have potential to favorably reflect on tourism, research and liaison with hospitality industry personnel in the areas; preparing the agency's periodic District Advisory Committees' and TDC reports; working withthe regions' special events coordinator to develop public relations support material; working with live and taped broadcast production personnel ands rat coverage of special events as designated y the agency, 2. Other services include escorting individual travel journalists or groups of visiting journalists tote regions. Arranging story-gathering itineraries for visiting journalists, When necessary, fact-checking stories and visitor guidebook manuscripts. :3. Represent the agency at TDC District I and II district advisory council meetings; TDC meeting and other meetings or gatherings when directed by the agency. . If needed, represent the agency and TDC at out-of-town events designed to promote tourism tote Keys. 5. Shaughnessy agrees to provide a monthly report of all activities and hours expended on behalf of the TDC. TERMS OF AGREEMENT 1 The contract will extend from Oct. 1 , 2022, through Sept. 30, 2025, and the flat rate professional fee is $4,625.00 (four thousand five hundred eight five dollars) per month. All fee and expense payments are subject to availability of TDC funding by the Monroe County Board of County Commissioners. 2. Forty-five (45) days of notice of termination of this contract in writing, with or without cause, is required by either party unless specifically otherwise agreed by mutual consent. 3. All travel and expense reimbursements are to be made as per existing Monroe County, Florida, finance office procedures. Expenditures for any local taxes or South Florida airport parking are not reimbursable in accordance with existing guidelines. The finance office frequently updates procedures. 4. Shaughnessy is a permanent Monroe County resident and is the holder of a current Monroe County, Florida, or City of Key West occupational license. 5. Shaughnessy acknowledges she is an independent contractor to Stuart Newman, Associates, Inc. and is responsible for her own insurance, including liability, health, auto and accident coverage as well as employment benefits and all taxes and social security payments. 6. Shaughnessy agrees to be governed by the general.limitations of the Agency's current contract with Monroe County which includes a prohibition against communications work for individual resorts or tourist attractions within the Florida Keys without prior approval by Stuart Newman, Associates, Inc. The contract also prohibits work for another Florida TDC without prior approval by t h e a g e n cy a n d Monroe County. Signed and agreed upon this 27th day of September, 2022. Carol Shaughnessy Stuart Newman, Associates, In.c. d/b/a NewrpanPR Andrew A. 1Wman, _- President Exhibit M MONROE COUNTY TOURIST DEVELOPMENT COUNCIL Fiscal Year 2022-2023 Blanket Purchase Order#B-PO-1022-00002486 STUART NEWMAN ASSOC. Submission#8 5/24/2023 Public Relations Expns. STRINGER FEES Budget Line Item: FY 2023 $91,538.00 INVOICE # INVOICE AMOUNT $ 38,163.00 1 11952 $ 4,625.00 $ 33,538.00 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 SUBMISSION TOTAL $ 4,625.00 BALANCE $ 33,538.00 n NEWMANPR Invoice ..CIAL • MEDIA • MARKETING Stuart Newman Associates 2140 S. Dixie Hwy., Ste. 209 * Miami, FL 33133 phone (305) 461-3300 a www.newmanpr.com Date Invoice# 5/17/2023 11952 Bill To Monroe County TDC Monroe County Finance Dept. Key West,FL 33040 Email smcintosh@monroe-clerk.com Description Amount Purchase order number:B-PO-1022-00002486 SERVICE LINE NUMBER I STRINGER FEES AS PER CONTRACT: Carol Shaughnessy-Stringer fee,District I&II 4,625.00 Sales Tax (7.0%) $0.00 Please make your check payable to: Total Stuart Newman Associates, Inc. �4;62s.0o Routing number 063100277 Account number 898127035843 PaymentslCredits $0.00 Balance Due $4,625,00 Carol Shaughnessy P.O. Box 212 • Key West, FL 33041 305-797-0579 E-mail: carol@newmanpr.com INVOICE May 17, 2023 Invoice Number: A5-23 TO: NewmanPR Attention: Accounting FOR: Public relations stringer services 5/1/23 through 5/31/23 Billed at a prearranged retainer rate AMOUNT DUE $4,625.00 Please deposit funds in Carol Shaughnessy's account as always. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL Fiscal Year 2022-2023 Blanket Purchase Order# B-PO-1022-00002486 STUART NEWMAN ASSOC. Submission#13 8/16/2023 Public Relations Expns. STRINGER FEES Budget Line Item: FY 2023 $91,538.00 INVOICE # INVOICE AMOUNT $ 15,288.00 1 1.2033 $ 4,625.00 $ 10,663.00 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 SUBMISSION TOTAL $ 4,625.00 BALANCE $ 10,663.00 nNEWMANPR Invoice SOCIAL + MEDIA - MARKETING Stuart Newman Associates 21.40 S. Dixie Hwy., Ste. 209 • Miami, FL 331.33 phone (305) 461.-3300 • www.newmanpr.com Date Invoice# 8/16/2023 12033 Bill To Monroe County TDC, Monroe County Finance Dept. Key west,FL 33040 Email smcintosh@monroe-clerk.com Description Amount Purchase order number:B-PO-1022-00002486 SERVICE LINE NUMBER 1 STRINGER FEES AS PER CONTRACT: Carol Shaughnessy-Stringer fee,District I&II 4,625.00 Sales Tax (7.0%) $0.00 Please make your check payable to: Stuart Newman Associates, Inc. Total $4,62s.00 Routing number 063100277 Account number 898127035843 PaymentslCredits $0.00 Balance Due $4,625.00 Carol Shaughnessy P.O. Box 212 • Key West, FL 33041 305-797-0579 E-mail: carol@newmanpr.com INVOICE Aug. 15, 2023 Invoice Number: A8--23 TO: NewmanPR Attention: Accounting FOR: Public relations stringer services 8/1/23 through 8/31/23 Billed at a prearranged retainer rate AMOUNT DUE $4,625.00 Please deposit funds in Carol Shaughness y s account as always. Exhibit N Agenda Item # MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: July 20, 202,1 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS D,AC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY. Sales Department DEADLINE DATE: July 9, 2021 PROJECT: JETBLUE VACATIONS AGENT TRAINING DATE: May 27, 2021 ASSIGNED: Sabine Chilton, Yves Welyinck, Markham McGill STATUS: Report Attached PROJECT: T&A SHOW— VIRTUAL FORUM: The State of the Industry DATE: Jiune 22, 2021 ASSIGNED: Sabine Chilton, Yves Welynck STATUS: Report Attached PROJECT: U.S. TRAVEL ASSOCIATION- SEMI-ANNUAL FORECAST DATE'. Jlune 24, 2021 ASSIGNED: Sales Staff STATUS: Report Attached PROJECT: CANADIAN AGENTS TRAINING WEBINAR DATE: June 29, 2021 ASSIGNED: Sabine Chilton STATUS: Report Attached PROJECT: BRAND USA — INTL. TRAVEL & CONSUMER SENTIMENT DATE: June 30, 2021 ASSIGNED: Yves Vrielynck STATUS* Report Attached PROJECT: NORTHSTAR TRAVEL GROUP TRAVEL EXPO DATE: July 14 — 15, 2021 ASSIGNED Yves Vrielynck STATUS: Registration Complete PROJECT: QUESTEX LUXURY TRAVEL ULTRA SUMMIT DATE: July 24 — 26, 20211: ASSIGNED: Markham McGill STATUS: Registration Complete PROJECT: NORTHALSTED MARKET DAYS, DATE: August 6-8, 2021 ASSIGNED: Jack Meier STATUS: Registration Complete PROJECT: VIRTUOSO TRAVEL WEEK, LAS VEGAS, NV DATE: August 8-12, 2021 ASSIGNED- Markham McGill, Yves Vrielynck STATU& Registration Complete, PROJECT: TRAVEL & ADVENTURE, DALLAS, TX DATE: September 11 — 12, 2021 ASSIGNED: Yves Vrielynck STATUS: Registration Complete JETBLUE VACATIONS AGENT TRAINING May 27,, 2021 Sabine Chilton,, Yves Vrie,lynck, Markham McGill On May 27, 2021, we hosted 4 virtual trainings with Jetblue Vacations. The training focused on what our destination has, to offer --- from our extensive choices of accommodations that cater to all budgets and the diversity of experiences and attractions offered to our visitors. Agents also were able to view our video and PowerPoint presentations as wett as our e-learnin!g program, Key Lime Academy. The training was a great success as over 300 agents attended.. Jetblue has already a nice portfolio of Keys' accommodations which will expand as our destination becomes the focus of their requests, and agents feel more confident to sell the Florida Keys. U.S. TRAVEL ASSOCIATION- SEMI-ANNUAL FORECAST June 10, 2021 Sabine Chilton, Markham McGill Sales staff gained a greater understanding of what to expect in the second half of 2021 through 2025 and what this could mean for the tourism industry and broader U.S. economy. Travel demand is there, and bookings are increasing, "Revenge travel" and spending are the new trend after people were largely confined at home for over a year. As everyone has now access to covid vaccinations, Americans have much more confidence in traveling, Multigenerational "reunion" vacations are forecast to be very (popular in Q3 2021. As international trips are still uincertain, American families will still mostly take their summer vacation domestically. Vacation rentals will be the prime choice of accommodation. The average length of stay will also increase (up to 10 days) as people have lots of vacation time saved and will capitalize on this. TRAVEL & ADVENTURE SHOWS: THE STATE OF THE INDUSTRY June 22, 2021 Sabine Chilton The resurgence of domestic tourism is in full swing. Americans are traveling as most people are vaccinated and they are confident in travel safety. There, are considerations now for Americans to travel internationally and join big outdoor events but there are still some hesitations regarding, those, People will require some safety protocol in place, like proof of vaccination to make sure that they will be safe. People will travel extensively this summer and fall focusing on outdoor and sustainability. Their focus is relaxing, escaping stress and spending time with their family. Beach destinations are the number one choice followed by National Parks. They are looking for "bucket list vacations". Most travelers are vaccinated Baby Boomers and Millennials. US is back to normalcy at 70% (at different rate,within the couintry) which lis a great growth versus a few months ago. CANADIAN TRAVEL AGENTS TRAINING, WEBINAR June 29, 2021 Sabine Chilton On June 29, 2021, 1 hosted a virtual training: presentation on Facebook live with Susan EliUk for Canadian consumers. Susan is an independent travel advisor with Total Advantage, a full- service travel agency. On the side, Susan runs Real Talk Travel webinars, through tier Facebook page. She has 228 travel: agents following this account. Through our relationship with Susan, we were able to secure this w,e bin ar for our destination. The presentation, focused on our extensive choices of accommodations and attractions from low key to luxury and the diversity of experiences offered to our visitors. Viewers also were able to watch our updated overview video. BRAND U.S.A. — INTERNATIONAL TRAVEL & CONSUMER SENTIMENT June 30, 2021 Sales staff Sallies staff attended the International Travel & Consumer Sentiment webinar hosted by Brand USA, the nation's first public-private partnership to promote the USA as a premier travel destination. The presentation was, filled with a large amount of data and numerous slides, Domestically, with the pandemic-related restriction being lifted, travel is increasing exponentially. Air travel, hotel bookings, and travel spending are up. International travel is still depressed. It is Still Unknown when international travel will return but according to data from last month, the intent to travel has not declined. The younger generations have a stronger intent as do families with children. Both groups are eager to travel to the US as soon as late summer and fall. Brand USA is offering several programs to engage in Top Markets — Canada, Mexico, United Kingdom and, Germany. QUESTEX LUXURY TRAVEL ULTRA SUMMIT July 24-26 Markham McGill Attending advisors are comprised of an unparalleled group of luxury travel agency owners, managers, and other top producers whose diverse experiences, unique insights, and varying opinions deliver a broad range of perspectives on the ever evolving ultra-luxury segment. They are the select few that suppliers turn to when shaping the experiences that will ultimately become the trends their affluent clients. Attending buyers are invitation-only who drive hundreds of millions of dollars in luxury travel revenue annually. We are excited to promote the luxury offerings found only in the Keys to this high-end group. NORTHALSTED, MARKET DAYS August 6-8 Jack Meier Northalsted Market Days has been produced annually for the last 38 years by the Northalsted Business Alliance, and it has been a sell out the previous 14 years. This event is the largest two-day LGBT street festival in the U.S., and it attracts more than 300,000 attendees each year. The greater Chicago area remains one of the strongest consumer markets for the destination, Many LGBT visitors from;, the Chicago area attend LGBT specific events in Key West and the Florida Keys during the summer. In addition, the Florida Keys and Key West have become a popular wedding/honeymolon, destination, for Chicago area LGBT travelers. VIRTUOSO TRAVEL WEEK August 9-13 Yves Vrielynck\M. McGill Virtuoso Travel Week is the most respected travel agent event of the year, where approximately 1,900 luxury travel advisors gather with almost the same number of suppliers for formal educational sessions, industry updates and up to 320 four-minute appointments throughout the week. This is the most effective way to get the destination in front of as many travel agents as possible under one roof. The TDC also participates in the Destination Showcase as well as Community Globetrotting Showcase which are specialized events within the Virtuoso Travel Week agenda, DALLAS TRAVEL AND ADVENTURE SHOW September 11-12 Yves Vrielynck The Travel & Adventure Show Series has established itself as the premier consumer marketing platform in the travel industry and take place in 8 top gateway markets across the United States. Since 2004, this nation's leading Adventure Travel Show is the world's largest series of events serving adventure, active travel, eco, nature, cultural, and outdoor tourism, one of the fastest growing niche markets attracting yearly 135,000 pre-qualified travelers. The Travel Channel or other key media sponsor these events, ensuring high end media and travel professional exposure. The Dallas/Ft. Worth region is a key feeder market for the destination. Dallas ranks in the top 10 DMAs for population and household income over 100K. Dallas/Fort Worth International is the fourth, busiest airport in the US and is one of American Airlines' largest hubs. Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: September 14, 2021 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: September 2, 2021 PROJECT: QUESTEX LUXURY TRAVEL ULTRA SUMMIT DATE: July 24 — 26, 2021 ASSIGNED: Markham McGill STATUS: Report attached PROJECT: NORTHALSTED MARKET DAYS DATE: August 6-8, 2021 ASSIGNED: Jack Meier, Pony Charvet STATUS: Report attached PROJECT: VIRTUOSO TRAVEL WEEK, LAS VEGAS, NV DATE: August 8-12, 2021 ASSIGNED: Markham McGill, Yves Vrielynck STATUS: Report attached PROJECT: CONNECT MARKETPLACE - CORPORATE DATE: August 30-September 01, 2021 ASSIGNED: Markham McGill, Jack Meier STATUS: In process at time of packet PROJECT IGLTA, ATLANTA GEORGIA DATE SEPTEMBER 8 — 11, 2021 ASSIGNED Pony Charvet STATUS Registration Complete, arrangements in progress PROJECT: TRAVEL & ADVENTURE, DALLAS, TX DATE: September 11 — 12, 2021 ASSIGNED: Yves Vrielynck STATUS: Registration Complete, arrangements in progress PROJECT: CONNECT THRIVE, LAS VEGAS, NV DATE: September 18 -19, 2021 ASSIGNED: Pony Charvet STATUS: Registration complete, arrangements in progress PROJECT: NORTHSTAR WEDDINGS & HONEYMOON EXPO - Virtual DATE: September 22-23, 2021 ASSIGNED: Yves Vrielynck & Sabine Chilton STATUS: Registration Complete, arrangements in Progress Luxury Travel Advisor's Ultra Summit July 25-27, 2021 San Antonio, TX Markham McGill On behalf of Key West and the Florida Keys, Markham McGill traveled to San Antonio to participate in the LTA ULTRA Summit. Over the two days, I met with 45 top-producing luxury advisors representing leading independent and affiliated agencies with membership in the top consortia including Virtuoso, Signature Travel Network, Ensemble Travel Group and American Express. As an invitation-only event, ULTRA invites only pre-qualified, leading luxury travel agency owners and managers who drive hundreds of millions of dollars in luxury travel revenue annually. The sales team continues to reach out and build long-term relationships within the luxury travel space, with long-term relationships in place with the Virtuoso and Signature networks. Events like ULTRA Summit offer us a chance to meet in person with key buyers from these groups. Their clients stay in the destination longer, enjoy our higher-end hotels and resorts, and engage in activities such as fishing, diving, shopping and fine dining. Immediately following the event I followed up via email and telephone with over 100 contacts I made while in San Antonio. Several larger agencies have now been scheduled for in-depth virtual training sessions so their agents can better sell the Florida Keys to their discerning clients. With other South Florida DMOs present at this event, I feel it is critical for us to continue to make the effort to attend ULTRA Summit in the future to maintain top-of-mind presence within this lucrative, high-end market segment. About Questex As the producer of the Luxury Travel Agent ULTRA Summit, Questex is the industry's leading luxury travel network. Questex Travel provides access to an entire world of qualified travel agents, meeting planners and travel industry professionals who are ready and willing to engage. This unique marketplace offers suppliers exceptional power to target, qualify, interact, meet and sell with extraordinary ease, effectiveness and efficiency. Northalsted Market Days Chicago, IL August 6-8, 2021 Jack Meier, Pony Charvet Jack Meier and Pony Charvet represented the Florida Keys and Key West at Northalsted Market Days. This event is the largest outdoor LGBTQ+ street festival in the Midwest. It is also an amazing opportunity to reach out to a large group of past and potential new visitors that are now served by 2 airlines offering direct flights into Key West. Jack Meier and I were accompanied by Fritzie Estimond and Andrea Celanie from the Key West Business Guild. Northalsted Market Days is a huge live music street festival in Chicago's Lakeview district. The '/2 mile long festival features all day lineup of live music on 6 outdoor stages, 250+ unique vendors showcasing arts, crafts, food & drink, DJ's and sponsor booths. Estimated attendance normally exceeds 100,000 people representing all aspects of the LGBTQ+ community. This event was founded in 1982 it now spans from Belmont Street to Addison in Chicago's North Halsted Neighborhood, a historic LGBTQ+ landmark. The Florida Keys and Key West booth display was set up near 3304 North Halsted Street, putting it in the center of the event. We were provided a 10x20 tent and 4 tables that were covered with blue Florida Keys and Key West tablecloths. The front of the booth had 2 vertical pop ups welcoming people, and the back of the booth had horizontal poster announcing direct flights between Chicago and Key West. The tables had an assortment of directories and guides along with a great variety of business and lodging brochures. We had a variety of items to give out including "buff' style face coverings, Key West rainbow pins, red high heel shoe beads and rainbow key chains. We were the only destination booth present this year, and as a result we received a lot of great foot traffic as well as positive feedback and excitement about Key West. Every person that stopped by the booth had favorable comments about the destination. "It has been on my bucket list to visit the Keys" and "it is my favorite place to vacation" were the most frequent comments. People that had never visited were excited to hear that American and United Airlines both have direct flights. A good amount of people stopping by already had reservations booked to come down in the next couple months. About 20% of the people we talked to expressed interest in visiting or staying throughout the Keys to participate in eco tour experiences, fishing and diving. Northalsted Market Days is a great representation of the diversity that exists amongst the people attending events of this nature. Although it is an LGBTQ+ event there are many people of all walks of life that attended the event and are interested in everything that is offered by visiting the Florida Keys. Virtuoso Travel Week Las Vegas, NV August 9-13, 2021 Markham McGill, Yves Vrielynck On behalf of Key West and the Florida Keys, Yves Vrielynck and Markham McGill traveled to Las Vegas to participate in the 32"d annual Virtuoso Travel Week. Known for its hallmark characteristic of one-to-one prescheduled appointments that take place between the network's elite travel advisors and world's-best travel providers, it is the only show where every travel agency member is assured an opportunity to meet with every supplier. The network's advisors, who cater to a discerning clientele, treat the conference as a "buying week" for their clients, taking advantage of the opportunity to learn about new products and services, forge new relationships while strengthening existing ones, and participate in training sessions designed to improve the sales process for industry veterans and novices alike. Each element of the conference is intended to lead to better travel experiences for consumers who choose to travel under the guidance of a Virtuoso-affiliated travel advisor. Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: October 19, 2021 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: October 7, 2021 PROJECT: CONNECT MARKETPLACE-CORPORATE Tampa, FL DATE: August 29-September 1, 2021 ASSIGNED: Markham McGill, Jack Meier STATUS: Trip Report Attached PROJECT: IGLTA Atlanta, GA DATE: September 8-11, 2021 ASSIGNED: Pony Charvet STATUS: Trip Report Attached PROJECT: DALLAS TRAVEL & ADVENTURE SHOW Dallas, TX DATE: September 11-12, 2021 ASSIGNED: Yves Vrielynck, Markham McGill STATUS: Trip Report Attached PROJECT: CONNECT THRIVE Las Vegas, NV DATE: September 18-19, 2021 ASSIGNED: Pony Charvet, Markham McGill STATUS: Trip Report Attached PROJECT: VIRTUAL NORTHSTAR WEDDINGS & HONEYMOONS EXPO DATE: September 22-23, 2021 ASSIGNED: Sabine Chilton, Yves Vrielynck STATUS: Report Attached PROJECT: VISIT FLORIDAITDC VIRTUOSO ADVISORS FAM TRIP Florida Keys, FL DATE: October 3 — 6, 2021 ASSIGNED: Yves Vrielynck, Pony Charvet, Sabine Chilton, Markham McGill STATUS: Arrangements complete PROJECT: VIRTUAL TRAVELWEEK CANADIAN TRADE CONFERENCE DATE: October 6, 2021 ASSIGNED: Sabine Chilton STATUS: Registration and arrangements complete PROJECT: ATLANTA TRAVEL & ADVENTURE SHOW Atlanta, GA DATE: October 16-17, 2021 ASSIGNED: Sabine Chilton, Pony Charvet STATUS: Registration and arrangements complete PROJECT: TRAVEL WEEKLY FLORIDA PLUS TRAVEL AGENTS TRAINING PRESENTATION DATE: November 1, 2021 ASSIGNED: Sabine Chilton STATUS: Registration complete, arrangements in process PROJECT: IMEX AMERICA Las Vegas, NV DATE: November 9-11, 2021 ASSIGNED: Jack Meier, Sabine Chilton STATUS: Registration complete, arrangements in process PROJECT: SIGNATURE TRAVEL NETWORK CONFERENCE Las Vegas, NV DATE: November 9-12, 2021 ASSIGNED: Markham McGill, Sabine Chilton STATUS: Registration complete, arrangements in process PROJECT: ATTA - ADVENTURE ELEVATE Sedona, AZ DATE: November 16 — 18, 2021 ASSIGNED: Yves Vrielynck STATUS: Registration and arrangements in progress CONNECT MARKETPLACE-CORPORATE Tampa, FL August 29 — September 1, 2021 Markham McGill, Jack Meier We represented the Florida Keys and Key West at Connect Marketplace held August 29- September 01, 2021, at the Tampa Convention Center in Tampa FL. Also attending this year's event from the destination was Ocean Reef Club, Casa Marina & Reach Resorts, Southernmost on the Beach and The Marker. Connect Marketplace is a business-to-business event where buyers are rigorously vetted prior to acceptance into the program as they are hosted by both the suppliers and the show producers. The show is spread out over two business days, thus allowing key decision makers ample opportunity to commit to 47 business appointments. There were over 300 meeting planners in attendance for this track. The producers tried to keep the buyer to supplier ratio at 2:1 while guaranteeing suppliers an average of 23 appointments. The Florida Keys and Key West enjoyed excellent exposure at the show as we had an above average number of scheduled appointments with 38. We met with several planners who had pending programs with the Keys already in the planning stage, as well as several that had just recently held successful programs in the Keys. Time and again we heard "it's an offshore experience without the hassle." We also fielded questions on the state of our current inventory and meeting space capacities from Key Largo to Key West. Many of our appointments had specific questions looking for new destinations for annual board meetings and incentive programs. We also fielded questions from planners who held programs in the past as to what was new within the destination. The Florida Keys and Key West remains a great alternative to holding an offshore event as many of the planners continue to find it attractive and beneficial to staying on US soil. Everyone with whom we met reported traditional programs wanting to move forward but with an eye of the Covid-19 surges. They are hesitant to venture offshore for winter 2022. We were getting some push back on pricing levels and difficulty in finding group availability as revenue managers continue to hold inventory for the higher-margin leisure traveler. The Connect Marketplace event was well-attended and provided significant opportunities for conducting business with buyers of business/group travel. The event was very well run, and there was heightened attention to detail and safety protocols as this was one of their first post-covid events. I recommend our continued participation and encourage our partners to add the program to their sales plans so they can join us at future editions of this event. I.G.L.T.A. ANNUAL GLOBAL CONVENTION Atlanta, Georgia September 8-11, 2021 Pony Charvet Pony Charvet, LGBTQ sales manager for the Florida Keys & Key West, recently attended the 37th edition of the IGLTA Global Convention in Atlanta. This multi-day event, as in previous editions, connected gay, lesbian and gay friendly travel and tourism suppliers and buyers through its hosted buyer and scheduled appointment program, numerous educational workshops and networking receptions. I was accompanied by Greg Tromba, the LGBTQ media rep for Newman PR, giving the destination a significant presence during the conference. Many of the sessions we participated in focused on how gay-friendly destinations can tap into the $3.6T annual spending power the LGBTQ community represents. IGLTA currently connects with 4 million LGBTQ+ travelers worldwide through its various marketing channels, including website properties, digital marketing campaigns and numerous social media channels. This is where and how to reach this affluent niche market according to industry professionals. We collected large amounts of marketing- related information and will forward it to our advertising and PR agencies for consideration and possible follow up. The conference began on September 8 with an appointment-based buyer/supplier marketplace designed to create connections with tour operators, media companies and other influencers. We hosted over 20 appointments scheduled before the event began, making us one of the most-visited tables of the day. Day two focused on a variety of topics specific to the LGBTQ+ community, including a travel advisor roundtable, LGBTQ tourism and hospitality presentations and a hugely informative session titled "The Future of Travel & the Importance of Inclusive Marketing" by Mathew Pritchard of Google. On Friday, the Florida Keys & Key West sponsored a tourism showcase networking lunch that began with the showing of an amazing and well-received video produced by Newman P.R. The reaction to the video was overwhelmingly positive among conference attendees. IGLTA continues to bring the best and the brightest of the LGBTQ+ community together, and helps keep everyone in the community connected and up to date on changes and trends within LGBTQ+ travel. It was impressive to see, meet and connect with so many large, mainstream corporate representatives from companies including Google, Delta Virgin Airlines, KLM, Royal Caribbean, Coca-Cola, Hilton and Marriott, all of whom have staffed corporate positions who interact with and support the LGBTQ community. I was able to establish a connection with many of them and will follow up and explore potential affinity marketing opportunities in the future. I recommend the Florida Keys & Key West continue to support this important, highly relevant event as we continually strive to reach out to and attract LGBTQ+ visitors to the destination. DALLAS TRAVEL & ADVENTURE SHOW Dallas, TX September 11-12 Markham McGill, Yves Vrielynck We represented the Florida Keys and Key West at the 12t" annual Dallas Travel & Adventure Show, held at the Dallas Market Hall. It was the first "consumer" show under the Travel & Adventure brand since March of 2020, and the first one since the covid pandemic began, and it was well-staged with clear covid safety protocols and masked attendees. Due to the pandemic, and the uncertainty around the return of international and group travel, it is more important than ever for the sales team to be in the field talking to and educating the consumer traveler on what the unique, "bucket list" vacation the Florida Keys has to offer. In Dallas, we were well positioned in a high-traffic corner aisle alongside other Florida destinations such as Miami, Tampa Bay, St. Petersburg, Ft. Walton Beach and several others. Florida overall was very well represented at the event, making it even more important that The Florida Keys & Key West be present as well. The show producers, Unicomm LLC, added very informative, entertaining, and helpful sessions with various speakers touching on multiple travel-related topics. We feel that this additional content helps to draw travel enthusiasts from the local area to see T.V. personalities like Peter Greenberg and Samantha Brown. There were also several in- depth sessions by representatives from The Points Guy and American Airlines on how to maximize travel benefits, etc. Most, if not all, of the theater sessions were well attended by event participants. Our focus was to educate and inform and offer customized answers to the varied questions we received. We handed out a lot of sales materials along with some "Keysey" gifts to the travel trade members who stopped by. Many people were pleasantly surprised to learn we now have a Dallas-Key West direct flight on American Airlines, while some had already taken it. This ease of getting to Key West from the Dallas metro area was a key component for many, as lots of people cited the long drive from MIA. There was also a recurring theme we noticed of"I'd like to get away somewhere `different' without leaving the country" that came up a lot, which brings us back to the importance of focusing on domestic leisure travelers for the foreseeable future. With this said, we are investing in most of the Travel & Adventure shows in 2022 as they (Unicomm) are on the ground in our key feeder markets. Additionally, the shows are well-promoted and produced and they put us in front of hundreds of thousands of sophisticated, adventure-seeking, active travelers each year. While this event was not nearly as well-attended as pre-covid shows in the past„ it was still very worthwhile to be on the ground, in person, meeting face-to-face with consumers furthering confidence in travel once again. CONNECT THRIVE Las Vegas, NV September 18-19, 2021 Pony Charvet, Markham McGill Pony Charvet, LGBTQ sales manager for the Florida Keys and Key West, recently attended the Connect Thrive Summit in Las Vegas. The event is solely focused on creating business opportunities and developing community and partnerships related to all areas of LGBTQ travel. This one-of-a-kind business to business marketing summit featured dynamic sessions with some of today's most successful LGBTQ business and travel industry leaders. We participated in one-to one networking events and round table discussions over the two-day event with domestic and international tour operators, travel agents and LGBTQ media personalities. The event began on Saturday with an in-depth presentation by Matt Skallerud of PINK Media, a well-known and widely followed leader in the LGBTQ community on social media channels. Aequalitas Media founder (and Gaycation Magazine publisher) D.J. Doran followed with an informative, detailed session on the ever-changing and very fluid marketing environment when it comes to reaching the LGBTQ traveler. Aequalitas has been very successful in raising the profile of"Tier 2" (i.e., emerging) gay-friendly destinations like Cedar Rapids, Iowa and Tempe, Arizona. It was also highlighted that "traditional" Tier 1 destinations like Key West, Provincetown and other top LGBTQ markets cannot afford to rest on their laurels and must be out in front when defending market share. Sunday provided an opportunity for destinations like Miami, New Orleans, and Cedar Rapids to showcase their new and fresh marketing ideas that have helped raise the visibility and awareness of their respective destinations. The importance of what was presented was an opportunity to see how other destinations have continued to rebrand and maintain relevance in a changing and sometimes fickle travel market. As Covid has continued to affect our destinations, it was a great opportunity to share and brainstorm with each other as we all move forward into uncharted territory. There was an undeniable congenial "community" feeling to the event overall. Due to international travel restrictions the event realized a lower attendance than in years past. The plus side is that we were provided a lot more one-on-one interaction with many of the presenters. I will be following up with dozens of new connections I made, while also forwarding media and advertising inquiries I received to our advertising and PR agencies for follow up. I recommend that Key West and the Florida Keys continue to support this summit because of its forward-thinking, highly relevant program agenda focused on connecting with high-end LGBTQ travel trade professionals. Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: October 19, 2021 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: October 7, 2021 Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: December 14, 2021 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: December 3, 2021 SALES TEAM STATUS REPORT THRU JANUARY 2022 PROJECT: VISIT FLORIDAITDC VIRTUOSO ADVISORS FAM TRIP DATE: October 3 —6, 2021 ASSIGNED.- Yves Vrielynck, Pony Charvet, Sabine Chilton, Markham McGill STATUS: Report Attached PROJECT: VIRTUAL TRAVELWEEK CANADIAN TRADE CONFERENCE DATE: October 6, 2021 ASSIGNED: Sabine Chilton STATUS: Report attached PROJECT: ATLANTA TRAVEL & ADVENTURE SHOW DATE: October 16-17, 2021 ASSIGNED: Sabine Chilton, Pony Charvet STATUS: Report Attached PROJECT: TRAVEL WEEKLY FLORIDA TRAVEL AGENT TRAINING DATE: November 1, 2021 ASSIGNED: Sabine Chilton STATUS: Report Attached PROJECT: IMEX AMERICA, LAS VEGAS DATE: November 9-11, 2021 ASSIGNED: Jack Meier, Sabine Chilton STATUS: Report attached PROJECT: SIGNATURE TRAVEL NETWORK CONFERENCE, LAS VEGAS DATE: November 9-12, 2021 ASSIGNED: Markham McGill, Sabine Chilton STATUS: Trip report Attached PROJECT: ATTA -ADVENTURE ELEVATE, SEDONA DATE: November 16 — 18, 2021 ASSIGNED: Yves Vrielynck STATUS: Report attached PROJECT: DISCOVER THE WORLD, OSLO DATE: January 13-17, 2022 ASSIGNED: Markham McGill, Axis Travel Marketing STATUS: Registration Complete, arrangements in process PROJECT: AAA PITTSBURGH TRAVEL SHOWCASE DATE: January 21-23, 2022 ASSIGNED: Yves Vrielynck, Pony Charvet STATUS: Registration Complete, arrangements in process PROJECT: FLORIDA HUDDLE DATE: January 24-26, 2022 ASSIGNED: Sabine Chilton STATUS: Registration Complete, arrangements in process PROJECT: NEW YORK TRAVEL & ADVENTURE SHOW DATE: January 28-31, 2022 ASSIGNED: Sabine Chilton STATUS: Registration Complete, arrangements in process VISIT FLORIDA/TDC VIRTUOSO ADVISORS FAM TRIP Florida Keys, FL October 3-6, 2021 Yves Vrielynck, Pony Charvet, Sabine Chilton, Markham McGill The TDC - in cooperation with Visit Florida - hosted a 4-day FAM in the destination. Four Virtuoso advisors from the New York area and a Visit Florida host flew into► Key West to start their trip. Participating host hotels were Ocean Key Resort— Key West, Ocean's Edge Resort — Stock Island, and Baker's Cay Resort — Key Largo. Site inspections of several high-end properties (i.e., Sunset Key Resort, The Capitana, Little Palm Island, Playa Largo, etc.) and a variety of attractions were highlighted during their stay. All four travel agents were first-time visitors to the Florida Keys and were impressed with all that the destination has to offer. One agent posted videos on her Facebook page daily and already received booking requests from her client—followers who were inspired by her broadcasts. After spending a wonderful time in the Keys, the group headed for a 2-night stay in the Naples area. VIRTUAL TRAVELWEEK CANADIAN TRADE CONFERENCE October 6, 2021 Markham McGill, Sabine Chilton The Florida Keys has booked a full-page ad in the fall edition of Canadian Travelweek Travel Professional with the destination as the feature article in the issue. It highlighted the destination's top outdoor activities and attractions. As an add-on we hosted a virtual webinar on October 6, 2021. Travelweek Group was established in 1972, servicing the Canadian travel trade nationally. 91% of readers are travel agents. The print issue goes to 7000 national subscription base and the digital edition is deployed to database of 25k. The training webinar focused on what our destination has to offer from our extensive choices of accommodations to cater to all budgets and the diversity of experiences and attractions offered to our visitors. Agents also were able to view our video and we provided information on our e-learning program. This training was a great opportunity as we were able to reach out to hundreds of agents. We answered diverse questions about vaccination protocols, health and safety, border closures, masking, travel trends, and offerings. The webinar was very successful and well attended by qualified agents. The Florida Keys and Key West were, as always, extremely well received and everyone is very pleased with our destination and can't wait until the US Borders open on Nov 8th, 2021 . ATLANTA TRAVEL & ADVENTURE SHOW Atlanta, GA October 16-17, 2021 Sabine Chilton, Markham McGill, Pony Charvet Sales staff represented the Florida Keys and Key West at the Atlanta Travel and Adventure Show on October 16-17 at the Georgia World Congress Convention Center. This was the first in-person post-covid consumer show held in the Southeast since the, beginning of the pandemic. We were one of nine Florida destinations exhibiting at this event, as most DMOs are also back out in the field now as we continue our post-covid return to normalcy. A representative from Grassy Flats Resort & Beach Club in Marathon attended with us as well. It was great to have in-person industry partner participation again. The Travel and Adventure Shows are a comprehensive series of promotional events serving adventure travel, eco-tourism, and multi-generational travel throughout the US. The shows attract both tourism industry professionals and consumers. The consumers who attend these events research, plan and book their next vacation while in attendance, while also discovering new ideas for their "Bucket list." Floor traffic was slower than pre-covid but steady over the course of the weekend. Consumers and travel agents who attended were very well qualified, walked the show floor and engaged with both domestic and international travel destinations, We displayed our new 20-foot back drop and capitalized on an opportunity to give a 30-minute presentation in one of the show theaters. We answered numerous questions about current health advisories, accommodations, events, and our unique "Only in the Keys" activities. Many consumers shared memories of previous visits and were interested in returning to the Florida Keys. The majority stated that they would fly into a major South Florida airport, rent a car, and experience the scenic drive along the Overseas Highway. We also shared details about direct flights from Atlanta into Key West via Delta for visitors wanting to enjoy a quick weekend getaway. The Monday following the show, Markham McGill visited the Delta Vacations offices to give a brief presentation to their regional business development managers and to discuss our participation in their annual travel advisor event later in 2022 in Atlanta. Next year's Travel and Adventure show is scheduled for April 23-24, 2022. As the Atlanta region is a drive and fly market, and with the interest generated, we encourage our partners to participate with us in 2022. TRAVEL WEEKLY FLORIDA PLUS TRAVEL AGENTS TRAINING PRESENTATION November 1, 2021 Sabine Chilton On November 1st, the sales team participated in Travel Weekly's Florida Plus webinar where we showcased a presentation of our destination, focusing on our wide-open spaces, our extensive choices of accommodations and attractions and the diversity of experiences offered to our visitors. also were able to view a video and I provided information on our e- learning program. The webinar was a tremendous success as over 750 domestic travel agents attended. The presentation was followed by a Q&A session where I answered multiple and diverse questions. The list of registered agents was provided to us for our database. IMEX AMERICA Las Vegas, NV November 9-11, 2021 Jack Meier, Sabine Chilton We represented the Florida Keys and Key West at the tenth-annual IMEX America Show in Las Vegas at the Mandalay Bay Convention Center November 9-11, 2021. We exhibited alongside the Visit Florida Pavilion which included Sarasota and the Beaches of Fort Myers and Sanibel. Other Florida destinations with their own booths included Miami, Orlando, Palm Beaches, St Petersburg, Tampa, and Ft. Lauderdale. This year the Florida Keys and Key West maintained our presence by having our own destination booth. Seven lodging partners participated with us, and they are as follows: Baker's Cay, Playa largo Resort, Isla Bella Resort, Hawk's Cay Resort, Key West Marriott Beachside, Casa Marina a Waldorf Astoria, Opal Key West Resort/Sunset Key Cottages. Other properties throughout the Keys were also represented through their corporate offices, national chain affiliations or national marketing partners. IMEX America is modeled after the successful IMEX Frankfurt event. These shows target worldwide meetings events and incentive travel industry professionals. The goal is to create not just a traditional trade show but a global marketplace and offer strong educational programming. IMEX America teamed up with Meeting Professionals International-(MPI) as a strategic partner and premier educational provider for the event. After canceling last year's event and with the U.S. borders reopening Nov 08 for international leisure travel, the event this year drew a slightly smaller crowd of professionals than in 2019. Meeting planners had the opportunity to make prescheduled half hour appointments throughout the event and this year we held a slate of appointments with hosted and non- hosted buyers. We also had multiple buyers approach the booth without appointments requesting specific destination information for upcoming and future programs. Areas of common interest were airlift and destination specific activities. The ease and convenience of accessibility to a major international airport while offering the alternative of an 'offshore' destination heightened the destination's viability to host new programs. IMEX America is an exceptional opportunity to meet with qualified meeting planners. The show has grown exponentially since its American debut just under a decade ago. The industry is firmly behind the show with suppliers (over 3500 exhibitors drawing worldwide) and the planners are responding in the same manner. I strongly recommend continued TDC participation with this event and encourage all the Florida Keys industry partners who are interested in the groups market to do the same. Next year's show is October 11-13, 2022 in Las Vegas. SIGNATURE TRAVEL NETWORK CONFERENCE Las Vegas, NV November 9-12, 2021 Markham McGill We recently participated in our first-ever Signature Travel Week conference in Las Vegas, having joined the luxury travel consortium in fiscal year 2020. This was an appointment show, with a small convention hall component where we were able to set up a booth with our information, displays, brochures, etc. During the week, we met with roughly 250 travel advisors (out of a total of over 1,100 who attended) and it was immediately clear they were very busy, working travel professionals with deep client rosters. Many were affiliated with large, national agencies such as Brownell, Frosch, American Express Travel and more. This was an exploratory show for us, as we had never been, but first impressions were very positive, and the associated informational panels, discussions on current trends in the luxury space, client expectations were all very insightful and helped us tailor our "sales message" to the advisors we met with. Roughly 80% of the people we met with were very familiar with and/or already selling the Keys and Key West. What was surprising is even though there is a high level of name recognition and familiarity with our destination, there were many meetings where there was little to no knowledge of the Florida Keys. Everyone we met with, whether already a "Keys Pro" or totally new to us, asked concise, relevant, quality questions about the various regions in the destination. Since arriving back from the event, we have already fielded multiple email and phone inquiries from the advisors we met with who were already in the process of booking their clients to the Keys, which underscores the impact we had at the event. Our bottom-line impression of the Signature Network is it is comprised of quality, working travel advisors who are curious and productive. They are full-time agents, and the Keys will stand to benefit from our membership in their network going forward. We recommend this event in the future, as the sales team continues to seek out new ways to reach the affluent leisure traveler. ATTA - ADVENTURE ELEVATE Sedona, AZ November 16 — 18, 2021 Yves Vrielynck Adventure Travel Trade Association (ATTA) was established in 1990 and is the largest global network of adventure travel leaders. The community is made up of—30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing, and management organizations, outdoor educators, gear companies, and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community came together in person in Sedona for a 3-day event to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future. The sellout of the event - after a two-year hiatus - signals the demand for adventure travel in the industry's recovery. Sustainability is a core pillar of ATTA's vision, workshops and content focused on rebuilding adventure tourism in a responsible, ethical, and action-driven way, with an eye for innovation. One of the main projects ATTA has in the pipeline is a partnership with the Switzerland Tourism office (ATTA's Global Exclusive Sustainability Destination Partner) where ATTA will measure and compensate for event emissions through carbon offsetting bulk purchase programs through which participants can help fund forestry projects, Neutral Together, and carbon removal via direct air capture with permanent storage through Tomorrow's Air. As a representative of the Florida Keys & Key West, I attended several networking sessions and took part in smaller focus group meetings. This well-attended event brings buyers and suppliers together in a more casual way than other travel trade shows. Passionate conversations lead to new insights and are extremely valuable if one wants to stay on top of new developments in our industry. Agenda Item # jol 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: February 8, 2022 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: January 28, 2022 SALES STATUS REPORT PROJECT: AAA PITTSBURGH TRAVEL SHOWCASE DATE: January 21-23, 2022 ASSIGNED: Yves Vrielynck STATUS: Trip report attached PROJECT: FLORIDA HUDDLE — TAMPA, FL DATE: January 24-26, 2022 ASSIGNED: Markham McGill STATUS: Trip report attached PROJECT: CHICAGO TRAVEL & ADVENTURE SHOW DATE: February 19-20, 2022 ASSIGNED: Yves Vrielynck, Jack Meier STATUS: Registration Complete, arrangements in process PROJECT: WASHINGTON D.C. TRAVEL & ADVENTURE SHOW DATE: February 26-27, 2022 ASSIGNED: Pony Charvet, Markham McGill STATUS: Registration Complete, arrangements in process PROJECT: I.P.E.C. — LAS VEGAS DATE: March 1-3, 2022 ASSIGNED: Jack Meier, Staff STATUS: Registration Complete, arrangements in process PROJECT: BOSTON TRAVEL & ADVENTURE SHOW DATE: March 5-6, 2022 ASSIGNED: Sabine Chilton, Markham McGill STATUS: Registration Complete, arrangements in process PROJECT: I.T.B. — BERLIN, GERMANY DATE: March 9-13, 2022 ASSIGNED: Yves Vrielynck, Markham McGill STATUS: Cancelled due to Covid Omicron outbreak PROJECT: LOS ANGELES TRAVEL & ADVENTURE SHOW DATE: March 12-13, 2022 ASSIGNED: Pony Charvet, Jack Meier STATUS: Registration Complete, arrangements in process PROJECT: NEW YORK TRAVEL & ADVENTURE SHOW DATE: March 18-20, 2022 ASSIGNED: Sabine Chilton, Pony Charvet, Markham McGill STATUS: Registration and arrangements complete AAA Pittsburgh Travel Showcase Pittsburgh, PA January 21-23, 2022 Yves Vrielynck I represented the Florida Keys and Key West at the 5th Annual AAA Pittsburgh Travel Showcase, held January 21 -23, 2022 at the David L. Lawrence Convention Center in downtown Pittsburgh. Three other Florida destinations exhibited at this event: Visit St. Petersburg/Clearwater, Visit Central Florida, and the Greater Miami CVB. Participating in our booth were Margaret Laron, proprietor of Bay Harbor and Coconut Bay in Key Largo, and Chad Giger, Complex Senior Sales Manager of the Islamorada Resort Collection (Amara Cay, La Siesta, Postcard Inn, and Pelican Cove). This AAA-sponsored event is held over three days and is primarily geared to actively selling vacations on the show floor. Top-selling destinations (i.e., Florida), cruise companies, and other travel-related vendors showcase their `wares' to entice the attending public to book a vacation at the show. Plenty of incentives and promotions are offered to persuade the attendees to make a vacation deal. Record-breaking temperatures, well below freezing, snow, and the ongoing pandemic made for a lower-than-normal attendance. Our booth was constantly busy, and we answered numerous questions about accommodations, a variety of events, activities such as fishing and scuba diving as well as technical questions about the weather and beaches. The people from this region are very beach-oriented and we had to educate them on our destination's definition of a beach. Consumers were impressed that the staff working the trade show were long-time Keys residents and could answer very detailed questions about dining, attractions, and cultural aspects of the Florida Keys. Consumers were also excited to learn about the nonstop flight on Allegiant from the Pittsburgh International Airport to Key West. It allows them to fly into Key West and out of Miami or vice versa — saving time by not having to drive the full distance twice. Most of the consumers - mostly couples of pre-retirement age - with whom we spoke had not visited the Keys before and were mostly interested in a weeklong vacation throughout the Keys as opposed to the traditional Key West weekend breaks. Their budget allows them to travel within the coming weeks so they could take a break from the current harsh winter. We repeatedly heard that the Florida Keys were on their `must see' list, and those who had family living in other areas of the state would incorporate the Keys into their annual family visit. While the show may not have produced a high amount of foot traffic, it did generate quality conversations with a solid booking conversion rate right on the show floor. As a result of the success directly linked with our exhibiting at this event, I suggest returning to this event next year and strongly encourage industry participation within our booth. Florida Huddle 2018 Tampa, Florida January 24-26, 2022 Markham McGill I recently represented the Florida Keys and Key West at the annual Florida Huddle trade show, held at the convention center in downtown Tampa, Florida. Also present from the destination, but exhibiting separately, were Isla Bella, Ocean's Edge, Ocean Properties, Playa Largo and several Islamorada properties. Florida Huddle, a smaller version of I.P.W. where the buyers are strictly focused on Florida destinations, has been bringing buyers and suppliers together for over 40 years. Now produced by Visit Florida, the show has evolved into a more positive business- oriented atmosphere with two and a half days of computer-matched, pre-scheduled appointments based on mutual requests. With this year being a return to an in-person format, we had a full list of 46 appointments along with many walk ups who were unable to confirm an appointment through the matching system in advance. The show was well-attended on both the supplier and buyer sides, with wholesalers, international tour operators, receptive tour operators, incentive group buyers as well as members of the travel trade media. We were joined by Laura Myers from Newman P.R., and she was able to arrange an interview at our booth with a representative from the Insider Travel Report. For the first time in several years, we were able to meet with buyers who had flown in directly from Europe, the U.K., and several South American countries. This was a welcome sign after the covid pandemic forced virtual editions of the event in 2021. Based on feedback from the international buyers we met with, the entire Florida Keys region remains a very attractive and popular destination for European travelers, with many of them reporting bookings have already begun for the Keys for the European summer travel season. The typical itinerary remains largely the same with a 10-day to 2-week Stateside visit, with two to three nights spent in the Keys. Even with the historically high room rates in the Keys currently, due largely to very strong domestic demand and a very cold winter up north, many U.K., German and other western European travelers have two-plus years of travel savings they are eager to spend. A sentiment heard many times throughout our appointments, particularly among product managers, was the lack of room availability combined with the high room rates they are currently seeing in the destination. In the short term, international buyers are finding it difficult to contract with Keys properties who are unwilling to quote set rates 6- to 12- months in the future. Even so, most buyers we spoke with understand the nature of the market now and pointed out they were finding the same issues in other popular Florida destinations. The Florida Keys and Key West were, as always, extremely well received by the international trade, media, and the domestic buyers. Everyone is relieved to see that the Florida Keys are doing well, and they express a strong desire to continue working with and selling the Keys to their customers. Due to the success of the event, I recommend on attending Florida Huddle 2023 in Palm Beach, and we encourage our industry partners to participate. This show is very cost effective for all our industry partners and is also a great opportunity for new or smaller properties which are interested to work with the international market. Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: April 26, 2022 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: April 14, 2022 VISIT FLORIDA DOMESTIC TRADE MISSION N.Y.C. & CHICAGO April 4-7, 2022 Markham McGill The Florida Keys & Key West recently participated in a domestic trade mission in New York City and Chicago, arranged by Visit Florida. Both cities featured two main trade events— one focused on tour operators and one focused on travel advisors. All travel trade members were thoroughly vetted by Visit Florida staff before being asked to attend, which ensured high-quality, business-focused meetings. We met with high-end travel advisors from consortia like Virtuoso and Signature as well as tour operators and group buyers with established track records. Most were still sourcing domestic locations and almost all reported that the Keys were often requested by their clients, whether for leisure or corporate groups. Many spoke positively about seeing our advertising on network TV and other outlets. Also in attendance on the mission were representatives from many Florida destinations, including Visit Central Florida, Sarasota and the Beaches, Visit Naples, Visit Tampa Bay among others. Florida is very popular currently, and the competition for leisure and group business is very high. It is more important than ever for the Florida Keys & Key West to be visible and in market at events such as these. The one-on-one appointment setting provided us a chance to speak with members of the trade and offer training and other resources to help them sell us with confidence and certainty. Within one day after leaving the event, we have already fielded several emails and calls asking for direct contacts with area lodging partners to book group nights for the Fall/Winter 2022 and into 2023. We will follow up with everyone we met with and provide whatever is needed to grow their business in the Keys. All in all, the low cost of the event combined with the quality of the new contacts we can add to our database made attendance well worth it. Visit Florida produced a very relaxed, yet professional experience for all attendees and I would recommend participating in future sales missions with them. Agenda Item # MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: June 1, 2022 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: May 20, 2022 SALES TEAM STATUS REPORT April, May 2022 PROJECT: VISIT USA ITALY SHOWCASE DATE: April 6-9, 2022 ASSIGNED: Emma Cashmore, Axis Travel Marketing STATUS: Trip report attached PROJECT: THE LUXURY TRAVEL & DESTINATION VIRTUAL EXPO DATE: April 20-21, 2022 ASSIGNED: Sabine Chilton, Yves Vrielynck STATUS: Trip report attached PROJECT: ATLANTA TRAVEL & ADVENTURE SHOW DATE: April 23-24, 2022 ASSIGNED: Markham McGill, Pony Charvet STATUS: Trip report attached PROJECT: DENVER TRAVEL &ADVENTURE SHOW DATE: April 30-May 1, 2022 ASSIGNED: Sabine Chilton, Yves Vrielynck STATUS: Trip report attached PROJECT: S.M.A.R.T. MEETINGS DATE: May 01-03, 2022 ASSIGNED: Jack Meier STATUS: Trip report attached PROJECT AEQUALITAS CONTENT CREATORS CONFERENCE DATE: May 1-3, 2022 ASSIGNED: Pony Charvet STATUS: Cancelled PROJECT: PLEASANT HOLIDAYS ROAD SHOW DATE: May 10-11, 2022 ASSIGNED: Yves Vrielynck STATUS: Trip report attached PROJECT: SCUBA SHOW DATE: May 14-15, 2022 ASSIGNED: Yves Vrielynck, Markham McGill STATUS: Trip report attached PROJECT: SAN FRANCISCO BAY TRAVEL & ADVENTURE SHOW DATE: May 21-22, 2022 ASSIGNED: Markham McGill, Pony Charvet STATUS: Registration and arrangements complete PROJECT: CONNECT MARKET PLACE DATED May 22-25, 2022 ASSIGNED Jack Meier STATUS: Registration and arrangements complete PROJECT: PRE-I.P.W. E.U. TOUR OPERATOR FAM DATE: May 31- June 4, 2022 ASSIGNED: Yves Vrielynck, Sabine Chilton STATUS: Arrangements complete PROJECT: CONNECT THRIVE SUMMIT DATED June 4-5, 2022 ASSIGNED Pony Charvet STATUS: Registration and arrangements complete PROJECT: I.P.W. DATE: June 4-8, 2022 ASSIGNED: Sabine Chilton, Yves Vrielynck, Markham McGill, Emma Cashmore STATUS: Registration and arrangements complete PROJECT: ST. PETERSBURG PRIDE DATED June 24-26, 2022 ASSIGNED Pony Charvet STATUS: Registration and arrangements complete VISIT USA ITALY SHOWCASE Lake Cuomo, Italy April 6-9, 2022 Emma Cashmore, Axis Travel Marketing Emma Cashmore represented the Florida Keys and Key West at the 25t" edition of Showcase USA Italy, held in Lake Como in April 2022. This was the first live edition since 2020. The event brings USA suppliers together with Italian travel buyers and media in one location with prescheduled meetings across two days. The event also incorporated a networking reception on the first day. There were twenty-six exhibitors from the USA, and the Florida Keys and Key West and the Miami/Miami Beach CVB were the only exhibitors from Florida. There were two dozen travel trade buyers in attendance, along with eight media members of the travel trade. We had twenty-one confirmed meetings but had the opportunity to network and meet with all attendees during the various coffee breaks. The USA is one of the top destinations for the Italian market, and feedback from the event was very encouraging that bookings and enquiries were once again starting to come in. Florida is listed in the top three destinations in the USA to visit, and particularly for the Florida Keys, the Italians are planning to travel in winter/spring 2023, which is contrary to their usual pattern of late July and August travel. Most Italians will include several locations on a tour to the USA and when travelling to Florida they will include other parts of the State including Orlando and West and East Coasts. Most visitors to Florida will always include a trip to the Florida Keys. Regarding booking trends and patterns, Italians are trying to fit as much into their holidays abroad as possible. Many tour operators cited that the honeymoon/romance market and leisure family travel were the most popular vacations in the Florida Keys. The booking period can be anywhere from 4 weeks to 6+ months out, and Italians continue to see the USA as a safe destination. During the event, the tour operators we met with did not comment on any concern with the economy and stated that the Italian economy was recovering well post covid. However, at the end of April, inflation rose to 6.5% and likely could go up to 7%, which could cause cost of living concerns (which is being felt across Europe as a whole). It was reported that price increases are linked to the current conflict in Ukraine. Overall, this market does have great potential for us, and it would be our recommendation to continue with our participation at this event. It is a great opportunity to keep connected with our key contacts. Moving forward, our objective is to increase the length of stay within the Florida Keys for the Italian market, as many operators who we spoke to had great enthusiasm for other areas outside of Key West, specifically Key Largo and Islamorada. THE LUXURY TRAVEL & DESTINATION VIRTUAL EXPO April 20-21, 2022 Sabine Chilton, Yves Vrielynck On April 20-21, 2022, we exhibited for the sixth time at a virtual travel show organized by Northstar. This specific show concentrated on luxury travel. The show format included a virtual booth offering different platforms such as live chat, training, videos, download of pictures and brochures. We were on hand in the booth to answer questions from the attending travel agents. Our booth had over 500 unique visitors which viewed our resources and downloaded some of the content. Agents particularly enjoy the fact that we offer an e-learning program (The Key Lime Academy). We interacted with over 100 agents via public and private chat boxes. Most requests and questions were related to what the Keys have to offer in terms of high-end accommodations, services, and attractions. With the current situation, most American travelers are still travelling domestically and favoring remote, different, nature oriented outdoor destinations for their special day or honeymoon. Florida is on the top of the list and our destination is having one of its best years on record for domestic bookings. The show was very successful and well attended by qualified agents. The Florida Keys and Key West were, as always, extremely well received and everyone is very pleased with our destination. ATLANTA TRAVEL & ADVENTURE SHOW Atlanta, GA April 24-25, 2022 Markham McGill, Pony Charvet The Florida Keys & Key West recently exhibited at the third-annual Atlanta Travel Adventure Show at the Cobb Galleria Center. TDC staff attended the previous iteration of this event held at the Georgia World Congress Center in October 2021. Exhibiting with us from the Florida Keys were representatives from Ocean Properties, Marriott Beachside and the Islamorada Resort Collection. Since 2004, the Travel & Adventure Show Series has established itself as the premier consumer marketing platform in the travel industry. The focus of the shows is to connect quality travelers with the top travel providers in the world. The events take place in 9 top gateway cities across the United States and attract over 135,000 pre-qualified travelers who are already in the travel buying process. It is an efficient and cost-effective way for the Florida Keys to reach eager, motivated travelers and spread the word about our unique destination. To help ensure the show is well-attended by the public, the show producers (Unicomm) invest heavily in pre-show marketing efforts to promote the event (local TV, radio, social media, billboards, etc.). They also contract with well-known celebrity travel speakers including Samantha Brown, Peter Greenberg, and The Points Guy (Brian Kelly) which helps draw large crowds to the shows. Over a dozen Florida CVB and DMOs were exhibiting in Atlanta, including, Greater Miami & Miami Beach, Punta Gorda, Navarre Beach, Visit Central Florida, Ft. Myers, Visit Lauderdale, and Visit Sarasota. The post-pandemic competition for leisure visitors continues to increase among many popular Florida destinations, as the "Florida Aisle" was easily the most-trafficked area on the entire event floor on both days. This year, the event was held at the Cobb Galleria in suburban Atlanta, with plenty of easy parking and quick access off 1-75. As a result, there were far more attendees from the greater Atlanta area than we saw when the event was held at the previous convention center. The visitors to our booth were well-informed about the Keys, and while some had already visited, many had not and were very curious to learn more about the five unique areas that comprise the Keys. Our lodging partners reported several bookings that occurred during the show for their properties as well, which underscored the value of the event even more. One challenge that remains is the lingering impact of the covid pandemic, which impacted the attendance slightly, but that is expected to become less of an issue at next year's series of Travel and Adventure shows. Next year, the show producers are also starting a partnership with AAA, who will become major sponsors and set up an on-site booking section on the event floor and invest heavily in the promotion of the event. TDC staff continue to recommend participation in the Travel & Adventure events to our lodging partners as they provide an effective way to interact with consumers in our key feeder markets. DENVER TRAVEL & ADVENTURE SHOW Denver, CO April 24-25, 2022 Sabine Chilton, Yves Vrielynck The TDC sales team represented the Florida Keys & Key West at the Travel and Adventure Show held April 30 — May 1, 2022, at the Denver Convention Center. The only other Florida destinations present were Fort Myers and Madeira Beach. This consumer-focused show is one of the smaller events in the Travel and Adventure Show series, yet still drew a robust number of visitors over the two show days. Enhancing the attendance was a pre-opening session for travel industry professionals on Saturday morning. The traffic on Saturday was mostly empty-nesters and people of (pre-) retirement age, while on Sunday the attendance was slightly lower, but we saw more families with children coming by. A key takeaway for us is that it is very clear Coloradans are not familiar with our destination's geography as well as Florida Keys travel logistics. A majority were unaware of the existence of the Overseas Highway as a full-length highway connecting all the islands or that accommodations are available throughout the whole island chain and not just in Key West. Many thought that the only activity is available in the Keys is scuba diving. Our conversations were geared towards educating them about the ease of access by way of the Miami or Key West airports or by renting a car, staying in one of over 300 hotels/resorts on all the islands, and explaining the plethora of activities we have to offer. Attendees were happy to learn that staff- long-time Keys residents themselves - were well versed in these topics. The fact that Colorado boasts the highest concentration of scuba divers in the country (an anomaly as Colorado is landlocked) was obvious as we conversed with plenty of them at the show. Also, in these conversations, we learned that Colorado divers have traveled to many overseas locations but not the Florida Keys. We advertised our destination as an `easy' short dive vacation as an alternative to Hawaii or Mexico. It is clear there are further opportunities for the sales team to explore in Colorado involving dive promotion. The show producer also recognized this `untapped' market and intends to add a "dive pavilion" to the next edition of this show. The young families we met with indicated that they would travel during the summer school vacation period and do not shy away from the summer heat; while the older demographic (boomers, etc.) would prefer to visit in the late fall and winter while the temperatures are still pleasantly higher than back at home. Our high room rates were not mentioned much by show attendees we spoke with. With these high attendance numbers, all our collateral was distributed — and the maps indicating all the major dive sites were extremely well accepted along with our very popular dive tote bags. In a state where plastic bags are banned, this comes as no surprise. The sales team suggests returning to this event next year and strongly encourage our industry partners and dive operators to join us at the 2023 Denver Travel and Adventure Show. SMART MEETINGS Miami, FL May 1-3, 2022 Jack Meier The Florida Keys and Key West recently participated in the SMART Meetings event in Miami, Florida. The event drew over one hundred attendees between suppliers and meeting planner buyers. The attending planners hailed from all over the United States, with several coming in from the west coast. Florida destinations (suppliers) included Clearwater/St. Petersburg, Naples/Marco Island, Greater Miami and the Beaches and the Florida Keys & Key West. Smart Meetings is a hosted buyer show. This type of format qualifies planners against specific criteria, and once qualified, the show producers cover the planner's transportation and accommodation costs. In turn, the planner agrees to attend all functions and participate in scheduled appointments with suppliers. We carried a full schedule of 25 appointments, and we met with several planners who have had programs in the Keys in the past. For many of the planners this was the first event since the lockdown of Spring of 2020. They were grateful for the opportunity to talk to a destination representative in person about how properties were affected since the destination was shutdown. All were veteran planners. They are currently looking to place business for 2023, 2024 and well into 2026. Clients continue to find the Florida Keys as a great alternative to going "offshore." Several shared that their clients are no longer willing to tolerate properties' unbalanced price to service value, in the Keys and other markets across the country. This is leading to holding back on signing new contacts for future events until these service issues are improved back to pre-pandemic levels. The location and dates for next fiscal year's event are forthcoming and we recommend continuing with the Smart Meetings event in 2023 as the groups/meetings market continues to rebound. It is still one of the better produced events we participate in that focus on this lucrative market. PLEASANT HOLIDAYS ROAD SHOW San Diego, CA and Costa Mesa, CA May 10-11, 2022 Yves Vrielynck We recently represented the Florida Keys and Key West at the yearly Pleasant Holidays Roadshow. The two-night event was held at the Marina Village, San Diego on Tuesday, May 10 and the Turnip Rose Gardens in Costa Mesa on Wednesday, May 11. Pleasant Holidays is a Los Angeles-based luxury tour operator. The company is comprised of four brands: Pleasant Holidays, Journese, Air by Pleasant and Pleasant Attractions. The company was founded in 1959, celebrating its 64th anniversary this year. Each evening a reception was held where exhibitors displayed their wares, and travel agents would walk from table to table in a casual "happy hour" style setting, chatting with each of the suppliers. The attending agents - about 120 to 140 on each evening - sell Pleasant Holidays products, while fifty suppliers were present to showcase their destinations. Besides the Florida Keys, only two domestic vendors exhibited: the Las Vegas Visitors and Convention Bureau and, American Cruises. All other exhibitors were either exotic destinations like Fiji, Bora Bora, Hawaii and Tahiti or high-end hotels and resorts located mostly in the Caribbean and Mexico. The Florida Keys and Key West were a perfect fit for this traveling show and the agents' clients. With plenty of luxury accommodations available and no need for a passport or to exchange currency, the Keys are an easy trip to sell as an alternative to going offshore. Although the Florida Keys were familiar to most attendees, The Key Lime Academy— our online learning platform —was introduced to those agents who are not comfortable selling the Keys due to a lack of in-depth knowledge. Each agent we spoke with was given clear information on how to access the training portal and seemed eager to gain a deeper understanding of our destination. Putting your destination in front of more than 200 travel professionals in two days is beneficial as these home-based agents are otherwise hard to reach through other channels. Key West is, as always, the major attraction for domestic travel agents. It is an ongoing task for the sales team to convince and educate them on the other 100 miles in the island chain. Doing so in person is the most effective way as they hear from `the horse's mouth' what other options are available. Pleasant Holidays is a major player in the luxury market and serves a more affluent customer base. We are seeking ways to cooperating more with them in the next fiscal year, and we plan on participating at their next Road Show in 2023. SCUBA SHOW Long Beach, CA May 14-15 Yves Vrielynck, Markham McGill TDC sales staff recently represented the Florida Keys and Key West at the annual Scuba Show, held at the Long Beach Convention Center near Los Angeles. After a three-year hiatus due to the covid pandemic, the show was the 35th edition of America's largest dive expo. We were joined by Keys dive operators from Amoray Dive Center and Key Largo Dive Center. Both partners reported strong bookings from both individual and group bookings from highly motivated, curious attendees. This year, on both Saturday and Sunday, the Florida Keys and Key West - exhibiting in 300 square feet of booth space - experienced high consumer traffic volume. Many, if not most, of the conversations made clear that Southern California-based divers and dive enthusiasts had already made plans to visit the Keys in the next few months. The travel distance from Southern California to the Keys was not an issue, nor were our higher- than-average hotel rates, according to attendees we spoke with. People had either already visited and dived the Keys reefs and wrecks, and were returning, or considered it a must-see dive destination in the future. After listening to our `sales pitch', people were surprised to learn that the Keys are a great destination to further their dive experiences since we have easily accessible dive sites, with shallow reefs, not much current, clear water and most importantly, warm waters (compared to the Pacific Ocean diving they are used to). We also heard that many attendees were still reluctant to travel out of the United States still and considered to Keys to be very similar to a Caribbean or "offshore" dive experience. There were a large contingency of Caribbean and South Pacific destinations exhibiting at the show, so the competition between the Keys and international dive locations will increase back to pre-covid levels in the next few years. One insulating factor with the Keys, which remains true today, is that we position ourselves as much more than a `dive-only' destination, like many of the other exhibitors. This was an appealing point to divers with families or partners who do not dive as well. The show is not `California exclusive', with attendees coming to see it from neighboring states like Arizona and Nevada. With two major airports serving the Long Beach/Los Angeles area where both discount airlines and major carriers operate, there were no concerns about accessibility or flight costs to get to us. For the first event in three years, the show producers reported very strong foot traffic on both days. Our dive partners were very pleased with the active bookings received during the show, giving them a quick return on their investment to attend. Given that the Scuba Show is the last dive-consumer trade show in production in the post-covid era, and based on the 2022 edition, we will strongly recommend ongoing support and attendance at this event in 2023 and beyond. Agenda Item # MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: July 21, 2022 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: July 8, 2022 SALES TEAM STATUS REPORT PROJECT: SAN FRANCISCO BAY TRAVEL & ADVENTURE SHOW DATE: May 21-22, 2022 ASSIGNED: Markham McGill, Pony Charvet STATUS: Trip report attached PROJECT: CONNECT MARKET PLACE DATED May 22-25, 2022 ASSIGNED Jack Meier STATUS: Trip report attached PROJECT: PRE-I.P.W. E.U. TOUR OPERATOR FAM DATE: May 31- June 4, 2022 ASSIGNED: Yves Vrielynck, Sabine Chilton STATUS: Completed PROJECT: CONNECT THRIVE SUMMIT DATED June 4-5, 2022 ASSIGNED Pony Charvet STATUS: Trip report attached PROJECT: I.P.W. DATE: June 4-8, 2022 ASSIGNED: Sabine Chilton, Yves Vrielynck, Markham McGill, Emma Cashmore STATUS: Trip report attached PROJECT: ST. PETERSBURG PRIDE DATED June 24-26, 2022 ASSIGNED Pony Charvet STATUS: Trip report attached PROJECT: GREENSVILLE, SC SMALL & BOUTIQUE MEETINGS DATED July 17-19, 2022 ASSIGNED Jack Meier STATUS Registration and arrangements complete PROJECT: CHICAGO HALSTED MARKET DAYS DATED August 6-7, 2022 ASSIGNED Pony Charvet, Jack Meier, Business Guild Volunteers STATUS: Registration complete and arrangements in process PROJECT: VIRTUOSO TRAVEL WEEK DATED August 13-18, 2022 ASSIGNED Yves Vrielynck, Markham McGill STATUS: Registration complete and arrangements in process BAY AREA TRAVEL & ADVENTURE SHOW Santa Clara, California May 21-22, 2022 Pony Charvet, Markham McGill TDC sales staff represented the Florida Keys and Key West at the San Francisco/Bay Area Travel & Adventure Show at the Santa Clara Convention Center. Peg Laron from Coconut Bay Resort in Key Largo worked with us in the booth during the event. Other Florida DMOs exhibiting at the show were Visit the Palm Beaches and Visit Ft. Myers. In its 11th year, the show format included two consumer days with the first 30 minutes of the show being dedicated exclusively to members of the travel trade. The promoters provided a strong pre-show marketing campaign, although the still-early post-covid environment impacted show floor traffic. The show producer's marketing has positioned the show as the premier consumer travel event in the San Francisco/Bay Area. Celebrity speakers such as Peter Goldberg (NBC's Today Show), Patricia Schultz (1,000 Places to See Before You Die), and The Points Guy enhanced the show value and attendee experience. Home to many of the world's most innovative industries, San Francisco/Bay Area is a magnet for highly skilled professionals. The broader region is composed of 9 counties. The Bay Area is the second largest in California (after the Greater Los Angeles area), and the fifth largest in the United States. Silicon Valley and San Francisco make the Bay Area the largest center in the United States for the venture capital-backed high-tech industry. The region's economic demographics are perfectly suited for our target markets with 81 % of the attendees earning over $100,000 a year. Their travel budgets are between $5K and $10K per trip, and 72% of those attending were in their 'peak earning years' (35-65 yrs. old). These travelers seek adventure, activity, cruise, eco, nature, and cultural travel. This was not a "grab and go" show but an educational, planning, and booking kind of event. Travel lovers come to the show for travel inspiration, expert information, fun, and cultural interaction. We were pleased to hear on multiple occasions that many area residents had already visited us in the past and were hoping to return. Our geographic distance from the Bay Area region helps us position our destination as an "exotic" island getaway, while remaining within the U.S.A. The average length of stay among Californians who visit the Keys averages 4 to 7 nights, with most arriving into Miami and Fort Lauderdale and driving down. Many are seeking new experiences outside of the standard Florida locations like Orlando and Miami. Given their affluence and the longer-than-average overnight stay in the Keys, we see good value in this event and would encourage local lodging partners to join us in the future CONNECT MARKETPLACE May 22-25, 2022 San Juan, PR Jack Meier TDC sales staff represented the Florida Keys and Key West at Connect Spring Marketplace held May 22-25, 2022 at the Puerto Rico Convention Center in San Juan, PR. Also attending this year's event were the Florida Keys and Key West lodging partners Bakers Cay, Kimpton Key West Properties, and Southernmost Resorts/The Marker Resort. Connect is a leader in the meetings, events, travel, and tourism industry. Formerly known as Collinson Media & Events, Connect introduced the popular Marketplace format to the meetings industry and now produces national shows for meeting planners in the Corporate, Sports, Diversity, Association, Faith, and Travel sectors as well as other states- and region-specific meetings- and hospitality-focused events. Connect has moved forward post-pandemic with an aggressive expansion plan this year with two scheduled large Marketplaces within a single calendar year: San Juan in the spring and Detroit scheduled for later this summer. San Juan Marketplace had over 1700 attendees comprised of planners and suppliers from throughout the US and Canada. The show ran appointment tracks for Corporate, Association, Diversity, and Incentive markets. Appointments ran concurrently, in morning and afternoon sessions. A Trade Show/Education component was activated during the midday break, which was located within the center of the event floor space. This operated both days and ran until the afternoon appointment sessions began. The Florida Keys and Key West participated in the Incentive track. The producers try to keep the buyer-to-supplier ratio at 2:1 while guaranteeing suppliers an average of 23 appointments. We had an above-average number of scheduled appointments with 30. We met with several planners who had upcoming programs where the Keys were in consideration, as well as several that previously held successful programs in the destination. We fielded questions on room rate stabilization, inventory availability, and meeting space capacities for properties throughout the Florida Keys. Planners are sourcing business for 2023 and 2024, and this gave us an excellent opportunity to highlight the plans for the new Key West airport departure lounge and jetways, which are scheduled to debut in 2024. The Florida Keys and Key West remain a great alternative to hosting offshore events as many of the planners made clear during our discussions. They find it beneficial to stay on U.S. soil for company-sponsored events. The liabilities and optics of spending out of the country in times of economic uncertainty are still seen as hurdles for corporate planners, and the Florida Keys will continue to benefit from this in 2023 and beyond. CONNECT THRIVE Orlando, Florida June 4-5, 2022 Pony Charvet The Connect Thrive summit is focused on creating business opportunities and developing community and partnerships throughout all areas of LGBTQ+ travel. This one-of-a-kind business-to-business marketing summit featured dynamic sessions with some of today's most successful LGBTQ+ and ally business leaders. The event began on Saturday with an Introduction of all attendees to this year's conference. Thomas Roth, President of Community Marketing and Insights, started the conference off with a solid presentation of strategies for successfully gaining market share in the ever-changing LGBTQ+ market. After getting the attendees warmed up Gay Travel Business Network sponsored an open networking break for one-on-one meetings. I was able to establish new connections with two of the sponsors of events that will be part of next year's marketing plan: Girls in Wonderland and Elevation Gay Ski Week. The first day of the event finished up with Thomas Bomkes, Managing Director of Diversity Tourism in Germany, presenting an in-depth analysis of the European market and the challenges facing the LGBTQ+ traveler, specifically war and inflation. Sunday began with Todd Murray, President of Gaybors Agency, presenting the importance of working with social media content creators in the travel market. Gaybors is the largest resource for destinations to connect with LGBTQ+ content creators that best suit their needs, and the impact of these travelers will only increase over the coming years. Connect Thrive weekend finished up with presentations on Pride, which has become a huge economic bonus to many destinations. Matt Skallerud of Pink Media, Laura Fernandez of travel and tourism for Sirius XM, Racheal Covello of Outcoast Magazine, and Ted Sullivan of Zartico gave amazing presentations on how to best optimize Pride for LGBTQ+ travelers. Attendance this year was slightly down from the 2019 high but was noticeably busier than last year's edition in Las Vegas. The plus side is that we were provided a lot more one- on-one interaction with many of the presenters. I strongly recommend that the Florida Keys & Key West continue to support this summit because of its forward-thinking attitude to connecting with high-end LGBTQ+ visitors IPW 2022 Orlando, FL June 5-8, 2022 Sabine Chilton, Yves Vrielynck, Markham McGill, Axis Travel Marketing Sales staff and Axis Travel Marketing represented the Florida Keys and Key West at the International Pow Wow, June 5-8, 2022, which was held at the Orange County Convention Center, Orlando, FL. Also present in our destination booth were representatives of Oceans Edge, Key West, Kimpton, Key West, Faro Blanco, Marathon, Islamorada Resort Collection, Islamorada as well as our UK office Axis Travel Marketing. Stuart Newman Associates was also present to handle press and media relations. Other properties throughout the Keys were also represented at the show through their corporate offices. US Travel Association's International Pow Wow is the largest international travel marketplace for inbound USA travel. Every year, over 5,000 attendees from approximately 70 countries attend IPW. The show format includes three days of pre- scheduled appointments where US suppliers and destinations meet one on one with International Tour and Travel Producers (Buyers). We had a full list with over 150 appointments over the three days. There was a one-day media marketplace where our PR agency met with worldwide press and media. Our list of appointments consisted of major Tour Operators and Wholesalers from our primary international markets (UK, Germany, France, Italy, Scandinavia, Benelux, and Switzerland) as well as domestic Wholesalers and Receptives. After a hiatus of two years that saw the 2020 show canceled and the 2021 show as a live/virtual hybrid edition, this year IPW was back to its full pre-covid strength. With a full set of appointments over 4 tracks, we learned that most tour operators were back in business and seeing numbers at 70 to 90% of their 2019 numbers. Bookings are still coming in for this summer, with last-minute reservations the norm these days. These are revenue and not passenger numbers. Higher airfare increased car rental costs, and inflated hotel prices account for the greater revenue. In most cases, an overseas trip has doubled in price over a three-year span. This is not a concern for the 2022 season as travelers have larger budgets to `play' with due to forced savings during the pandemic. By 2023 however, inflation, or worse a recession, an ongoing war in Ukraine, and volatile prices of all travel components (air, ground, and accommodations) could put a damper on the current rosy outlook. On the other hand, with US travelers journeying overseas again, putting less pressure on our destination, and car rental companies adding inventory to their rental fleet we could see the prices stabilize. We discussed co-op marketing opportunities with the tour operators for the end of the year when the "normal" booking season starts. A major component of our message will be one of sustainability, not forgetting our open spaces and outdoor activities, all highly desired ingredients of the new travel philosophy or GOAT — "the Greatest of All Trips". Once again, the Florida Keys and Key West were well received by the international trade. Leads, contracts for properties, training, fam trips, and brochure support were requested. For the upcoming fiscal year, our destination will reinforce its presence and support in the international primary markets which are vital to the Florida Keys and remain an excellent source of revenue, especially during the summer months. ST. PETERSBURG PRIDE St Petersburg, Florida June 24-26, 2022 Pony Charvet St. Petersburg Pride is the largest pride event in the state of Florida and draws well over 100,000 attendees during the two-day event. Attendees travel from north and central Florida, Georgia, Alabama, and Tennessee, among other locations. This year Kathleen Donavon, a representative of Key West Womenfest and Alexander's Guesthouse accompanied me to staff the booth and interact with attendees. St. Petersburg Pride is a month-long series of events that culminates with the main parade on Saturday, and the street festival on Sunday. Key West was asked to participate in carrying a 100-foot section of the world-famous Pride Flag, created by Gilbert Baker in 2003. A banner promoting Key West preceded the flag-carrying, and major local news organizations were on hand to capture the scene. Our booth was perfectly situated on the Central Avenue corridor, which is an area populated with many LGBTQ+ businesses, trendy restaurants, and very active and festive bars. An area of ten square blocks was cordoned off for the festival, with various stages set up for entertainment. As in years past, the Florida Keys & Key West booth was very popular with festivalgoers and we fielded many questions about the best time to visit, while reinforcing the message of inclusivity the Keys offers to all visitors. The back wall of the booth was adorned with a large banner informing people of direct flights to Key West from Tampa and St. Petersburg airports. Many people we talked with were unaware of the direct flights available or the convenience of the Key West Express ferry service from Ft. Myers. We distributed our destination guides, along with flight and ferry information generously. This event continues to be a great benefit to our destination with its large, regional drive- down audience, and this year we even had two separate attendees book their upcoming stay while talking with us in the booth (for Womenfest and Tropical Heat, respectively). Given that St. Petersburg is centrally located in Florida and gives us access to tens of thousands of consumers in the drive-down market, we will continue to support their Pride festivals in the future. Agenda Item # J01 0 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY MEETING DATE: December 13, 2022 DISTRICT: AGENDA ITEM WORDING: Sales and Marketing Status Report ITEM BACKGROUND: Attached PREVIOUS DAC/TDC ACTION: RECOMMENDATION: FYI TOTAL COST: ALLOCATED FROM: REQUESTED BY: Administrative Office PROVIDED BY: Sales Department DEADLINE DATE: December 2, 2022 SALES TEAM STATUS REPORT PROJECT: ATLANTA PRIDE DATED October 8-9, 2022 ASSIGNED Pony Charvet STATUS Trip report attached PROJECT: IMEX LAS VEGAS DATED October 9-14, 2022 ASSIGNED Sabine Chilton, Jack Meier STATUS Trip report attached PROJECT: CANADIAN MEDIA & TRADE EVENT DATED October 17-19, 2022 ASSIGNED Sabine Chilton, Newman PR STATUS Trip report attached PROJECT: IGLTA MILAN DATED October 26-29,2022 ASSIGNED Pony Charvet STATUS Trip report attached PROJECT: WORLD TRAVEL MARKET LONDON DATED November 7-9, 2022 ASSIGNED Markham McGill, Yves Vrielynck, Axis Travel Marketing STATUS Trip report attached PROJECT: SIGNATURE TRAVEL NETWORK NATIONAL CONFERENCE DATED November 8-11, 2022 ASSIGNED Sabine Chilton, Pony Charvet STATUS Trip report attached PROJECT: THREADS AAA NORTHEAST DATED November 13-15, 2022 ASSIGNED Jack Meier STATUS Trip report attached PROJECT: PHILADELPHIA DESTINATION PRESENTATIONS DATED December 6-8, 2022 ASSIGNED Yves Vrielynck, Markham McGill STATUS All arrangements complete PROJECT: DERTOUR GERMAN FAM DATE December 1-4, 2022 ASSIGNED Yves Vrielynck STATUS All arrangements complete PROJECT: CHARLOTTE DESTINATION PRESENTATIONS DATED December 6-8, 2022 ASSIGNED Jack Meier, Pony Charvet STATUS All arrangements complete PROJECT: CHICAGO TRAVEL & ADVENTURE SHOW DATE January 14-15, 2023 ASSIGNED Yves Vrielynck, Markham McGill STATUS Registration Complete, arrangements in process PROJECT: AAA PITTSBURGH TRAVEL SHOWCASE DATE January 20-22, 2023 ASSIGNED Yves Vrielynck, Markham McGill STATUS Registration Complete, arrangements in process PROJECT: BOSTON TRAVEL & ADVENTURE SHOW DATE January 21-22, 2023 ASSIGNED Sabine Chilton, Jack Meier STATUS Registration Complete, arrangements in process PROJECT: IPEC DATE January 24-26, 2023 ASSIGNED Jack Meier STATUS Registration and arrangements in process PROJECT: NEW YORK TRAVEL & ADVENTURE SHOW DATE January 27-28, 2023 ASSIGNED Sabine Chilton, Pony Charvet, Markham McGill STATUS Registration Complete, arrangements in process ATLANTA PRIDE Atlanta, Georgia October 7-9, 2022 Pony Charvet TDC LGBTQ+ sales staff traveled recently to Atlanta for the 2022 edition of Atlanta Pride. Joining us were Jordan Upchurch, from the sales department at the Marriott Beachside Key West as well as Marcus Varner and Dan Reynen of WEBEFIT personal training studio. This event is held every year at Piedmont Park in Midtown Atlanta and is the largest LGBTQ+ Pride event in the southeastern United States. Event organizers estimated that attendance at the event was well over 250,000 and 200+market vendors. Atlanta Pride presents a diverse roster of performers divided between 3 major stages, increasing foot traffic through the festival market. From the minute the marketplace opened until it closed each day, the Florida Keys booth saw strong foot traffic and countless one-on-one engagements with attendees. The 2 main focal points of our booth were the "Sea to Sea" rainbow flag pop-up and the "Atlanta to Key West Direct Flights" banner that Tinsley produced for us recently. These 2 elements were a strong draw for people and helped start many conversations. As with other shows, we consistently heard that "Key West is on my bucket list of places to visit" and "it is one of my favorite getaway destinations". We were pleasantly surprised at how many people visiting the booth mentioned that they gotten married in Key West or honeymooned there. The LGBTQ+ wedding market is growing in the community and Key West is well positioned to benefit from this increase. Atlanta Pride continues to dominate the southeastern United States as the biggest pride event in the region. The volume and diversity of visitors it draws continues to make this a strong event that benefits the Florida Keys and Key West for not only LGBTQ+ travelers, but for the domestic leisure traveler from the mainstream market as well. IMEX AMERICA Las Vegas, Nevada October 11-13, 2022 Jack Meier, Sabine Chilton TDC sales staff represented the Florida Keys and Key West at the 11th edition of IMEX America held at the Las Vegas Mandalay Bay Convention Center in Las Vegas. We exhibited alongside the Visit Florida Pavilion, which also included Sarasota and the Beaches of Fort Myers and Sanibel. Other Florida destinations with their own booths included Miami, Orlando, Palm Beaches, St. Petersburg, Tampa, Kissimmee, and Ft. Lauderdale. This year the Florida Keys and Key West increased its presence by having 10 lodging partners participating in our booth. They are as follows: Ocean Reef Club, Baker's Cay, Playa Largo Resort, The Islander Resort, Isla Bella Resort, Hawks Cay Resort, Ocean's Edge Resort, The Keys Collection, Casa Marina/Reach Resort, and Opal Collection Florida Keys. Other properties throughout the Keys were also represented through their corporate offices, national chain affiliations and national marketing partners. IMEX America is modeled after the successful IMEX Frankfurt event. The shows target worldwide meetings, events, and incentive travel industry professionals. The goal is to create not just a traditional trade show but a global marketplace and offer strong educational programming. IMEX America teamed up with Meeting Professionals International (MPI) as a strategic partner and premier educational provider for the event. After taking a year off because of the pandemic in 2020, last year's relaunch response was well received, but attendance was down from 2019 numbers. This year with the lifting of the covid restrictions for international travel in almost all destinations, the event saw record numbers of attendees with over 4,400 total buyers and 3,330 exhibiting companies. All planners had the opportunity to make prescheduled '/2 hour appointments throughout the three days of the event and this year we held a slate of appointments with hosted and non-hosted planners. Several of these sessions were with buyers from foreign markets. We also had multiple buyers approach the booth without appointments requesting specific destination information for upcoming and future programs. Areas of common interest were airlift and destination-specific activities. The ease and convenience of accessibility to a major international airport while offering the alternative of an `offshore' destination heightened the destination's viability to host new programs. Planners who are experienced with the Florida Keys and Key West were eager to hear about the lodging updates and activity updates as well as the jet airlift and non-stop gateway options into Key West. IMEX America is an exceptional opportunity to meet with qualified meeting planners. The show has grown exponentially since its American debut just over a decade ago. The industry is firmly behind the show with suppliers from over 180 countries worldwide and the planners are responding in the same manner. I strongly recommend continued TDC participation with this event and encourage all Florida Keys industry partners who are interested in the MICE market to do the same. Next year's edition is October 17-19, 2023, in Las Vegas. TORONTO MEDIA & TRADE EVENT Toronto, Canada October 18, 2022 Sabine Chilton TDC sales staff represented the Florida Keys and Key West recently at a media and trade event with Newman PR and Hawks Cay Resort, held at Vantage Venues in downtown Toronto, Canada. Our event was very well-attended. We invited about 60 guests, including journalists, tour operators and luxury travel agents. We were able to educate, answer many questions about accommodations, activities, attractions, weather, distances, "what's new," and the impact of Hurricane Ian. At the event, we also conducted destination trainings and presentations, gave out marketing collateral and gifts, fielded Q&A sessions, and passed hors d'oeuvres -- typically from the Florida Keys -- including mini key lime pies. Florida remains the #1 short-haul international destination for Canadians. In 2019, over 3.5 million Canadians visited Florida (359,000 visited the Keys) and this number should increase by 2024, as travel continues to recover. Many Canadians include the Keys as part of a longer Florida "fly and drive" tour, spending an average of 3 nights in the destination. Current trends also show they are looking for longer stays now (kids are grown, travelers are retired and have plenty of time to travel off-peak), up to 7 days in the Keys. Other "Zoomers" (a term to describe retired Canadian `snowbirds'), will drive to Florida and buy or rent homes -- especially on the west coast of the state - and will come visit the Florida Keys on shorter mini vacations during their longer winter stay. In Canada, over 1200 Zoomers a day turn 65, with senior citizens now representing one-quarter of the population. Residents of the Ontario and Quebec regions account for two-thirds of overnight visitors to Florida. In general, Canadians, when selecting their vacation destination, prefer places offering warm weather, beaches, outdoor sports, eco-tourism, and sightseeing -- which explains their attraction to the Florida Keys. The event was very beneficial, as it marked our first time back to Canada since the Covid pandemic began in 2020. We built new relationships and met with established clients, some looking to further develop their Florida product offerings. We also met with luxury travel advisors who already sell the Keys to their high-end, affluent clients. IGLTA Milan, Italy October 26-29, 2022 Pony Charvet TDC sales staff attended the annual IGLTA conference in Milan on behalf of Key West and the Florida Keys. IGLTA is the leading educational and networking event for LGBTQ+ tourism professionals. It is estimated that LGBTQ+ tourism spend exceeds 3 trillion dollars a year worldwide. This desirable demographic is ever-changing and fickle in its spending, and authenticity is a huge part of appealing to the community as a whole. IGLTA is a multi-day event that covers everything having to do with LGBTQ+ travel. Key West has always had a strong presence with IGLTA, as we are recognized as one of the Top Tier 1 destinations and were one of the first to realize the importance of this market. Albert Jennings of GET IT ACROSS joined me this year from Berlin, Germany on behalf of NewmanPR. The event began on October 26 with the Buyer/Supplier Marketplace. The marketplace is designed to bring together tour operators, travel advisors, and media companies joining with us to promote Key West as a relevant and current destination. As competition continues to grow in the LGBTQ+ market, this is an important tool to continue to keep ourselves at the forefront of the LGBTQ+ traveling community. As in previous years, we had all 20 of our available spots booked in advance. Some of the highlights this year were Darren Burn of TRAVELGAY.COM, Jason Smith of GuysAdventures, and Andrew Lear of Oscar Wilde Tours. The one-on-one interaction with so many that deal primarily with LGBTQ+ travel makes this event one of the marketing highlights of the convention. Key West and the Florida Keys, again this year, sponsored a tourism networking lunch. We presented the KEY WEST LGBTQ+ video and were given placement at the first table upon entering the luncheon. It was important that we had both Albert and I working the presentation table, as we were inundated with people wanting information on visiting and helping others plan to travel to the destination. Friday was filled with a great collection of seminars, including "Creating Destinations of Belonging for Your Community to Thrive", and "Insights into European LGBTQ+ Travelers". These seminars are a great way to continue to keep Key West relevant with the ever-changing tastes of the LGBTQ+ market. The day finished with the media pavilion, which presented a great chance to meet all the individuals and companies involved with marketing and advertising LGBTQ+ travel worldwide. It was also an opportunity to interact with many of the leading social media influencers that have visited/promoted Key West; we also interacted with new influencers with whom it would benefit us to work. IGLTA has emerged as the premier LGBTQ+ convention worldwide. It continues to attract the most influential players in the lucrative LGBTQ+ travel market. The list of corporate players grows every year, with Booking.com and Hilton joining Delta, Google Virgin and quite a few others this year to show the importance of this market. Key West and the Florida Keys has been a major player with IGLTA and has developed important relationships that continue to benefit us and help keep us as one of the top Tier 1 LGBTQ+ destinations in the world. WORLD TRAVEL MARKET London, England November 7-9, 2022 Markham McGill, Yves Vrielynck, Axis Travel Marketing TDC sales team members represented the Florida Keys and Key West at World Travel Market (WTM) recently in London. It was the first staging of this huge industry event in three years. It was held, as in the past, at the ExCel Exhibition Center in the Canary Wharf area of London. Our booth was situated on the heavily trafficked end of the Visit Florida pavilion. Participating with us were lodging partner representatives from Noble House Resorts and the Islamorada Collection. Our U.K. agency of record, Axis Travel Marketing, as well as public relations agency KBC, were in attendance to help facilitate trade and media appointments. WTM London is the largest tourism trade show in the U.K. and a premiere event since its first edition in 1980. One of the key attendee types at WTM London is global travel buyers— individuals with direct purchasing responsibility for a travel product. Approximately 4,200 exhibiting companies took part this year, with 38,500 attendees, which exceeded the expected attendance the show's producers had forecast. Typically, bookings for the following summer's vacation start in late fall and winter. U.K. consumers have been cautious this year because of several factors as they are facing 14% inflation, increases in prices for electricity and heating oil, an unfavorable exchange rate against the dollar, and the ongoing invasion in Ukraine. Even with the current uncertainty in the U.K. and U.S. economic forecasts, there was a palpable sense of optimism and desire regarding long-haul travel for 2023 and beyond. We conducted appointments with major U.K. tour operators including Virgin Holidays, Abercrombie & Kent, Ocean Holidays, Trailfinders, and DNATA. These were pre- scheduled by staff from Axis Travel Marketing. In addition to these pre-scheduled appointments, there was a steady flow of travel professionals who approached our booth seeking information on our destination either for their clients or for their own personal holidays. The Florida Keys and Key West were well received by both the travel trade and media in attendance. As one of the most desirable vacation holiday destinations for U.K. travelers, our brand of sustainability, authenticity, world-class diving and fishing, and sunny weather continues to draw lots of attention from WTM London attendees. W.T.M. London will be held at ExCel Exhibition Center on Nov. 6-8, 2023. We encourage, as always, local industry participation in this event. SIGNATURE TRAVEL NETWORK CONFERENCE Las Vegas, NV November 8-11, 2022 Sabine Chilton, Pony Charvet Sabine Chilton and Pony Charvet represented the Florida Keys and Key West recently at the Signature Travel Network conference at the Venetian Resort convention center in Las Vegas. This 3-day show included pre-scheduled appointments, discussion panels, presentations, lectures, educational sessions, and networking. Created by a group of like-minded agency owners in 1956, Signature Travel Network has continued to attract the travel industry's most successful and prominent retailers. They serve a broad and diverse base of retail travel companies, including many of the nation's top multi-location, market-dominant organizations, single-location boutique travel specialists, cruise-only agencies, and top internet-based marketers. The network collectively generates $8 billion in annual sales and has experienced unprecedented growth in the past ten years. Our destination joined the luxury travel consortium in the fiscal year 2020-2021. Other Keys members include Baker's Cay Resort, Cheeca Lodge Resort & Spa, Isla Bella Beach Resort, and Little Palm Island Resort & Spa. The show was very successful and over 925 Signature travel experts attended with many affiliated with large, national agencies such as Brownell, Frosch, American Express Travel, and more. We had a full list of 32 appointments with 3 agents at a time. 75% of the agents we met with were very familiar with our destination and selling it. Other advisors despite the high level of name recognition had little to no knowledge of the Florida Keys. Everyone though asked concise, relevant, quality questions about the various regions in the destination, airlifts, accommodations, attractions, variety of events, activities, and length of stay necessary to visit the Keys. We also encourage them to increase their knowledge and do our e-learning program www.fla- keys.com/keyl i meacademy. The Florida Keys and Key West were, as always, extremely well received by the trade. Signature Network is comprised of quality, working travel advisors who are curious and productive. They are full-time agents, and the Keys will stand to benefit from this membership. We recommend luxury properties to join this network to increase sales and seek out new ways to reach affluent leisure travelers, especially in an inflationary market. THREADS AAA NORTHEAST Orlando, FL November 13-16, 2022 Jack Meier Sales staff represented the Florida Keys and Key West at the AAA Northeast Threads 2022 Trade event, held November 13-16 at the Caribe Royale Hotel located in Orlando, Florida. In addition, Visit Florida sponsored an educational program on the destination. Other Florida destinations present included Orlando, Miami, Fort Lauderdale, Tampa Bay, Fort Myers, Naples, Central Florida, Punta Gorda, Amelia Island, and several individual hotel properties in Florida. Produced by AAA Northeast, the Threads annual event has allowed AAA travel planners to meet face to face, attend continuing education classes and concluded with an award dinner. The event is the first after taking a hiatus during the pandemic. Also, this was the first time AAA held it outside of the region, and Orlando was selected. Visit Florida played a crucial role in partnering to provide destination trainings and open participation to its partners. The Florida Keys and Key West was well received by the over 200 travel agents in attendance. The agents are searching for destinations they have worked with in the past. Their inquiries are like what we have seen with all travel trade professionals this past fall. Everything they knew as facts before the pandemic shutdown has been turned on its ear. They eagerly reconfirm and validate their knowledge base to help better service clients' questions for the upcoming winter travel season. I did field questions about the destination's sky-rocking accommodation rates for the past two winter seasons. Their clients are concerned about price value and meeting the service levels for the current rates. One-third had clients booking and confirming to secure space at the current asking pricing, while the remaining commented that they either haven't started or are only price-checking and holding off committing to anything, which confirms the booking trends we hear from the properties. We have returned to the booking window shrinking to closer to arrival. The agents responded positively to the news of the Key West Airport's expansion plans. They were aware of the increased nonstop lift out of the northeast. Should AAA Threads return to Florida in future years, we should make it a priority to participate. Getting 200 frontline agents in a critical feeder market before the winter season booking window is invaluable. 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E o ® ya r o ® = o) o C) o) o 0— o) o 0— o\ o =— o\ o c— ] 0� e-- e §/ 0� e §/ 0� e )/ 0� eE\ L: o =oo �®/ ) =0o 23 ) =0o '0o co0 » �2CD8 'o 0 » Q) LU CM2G7± E�� c «G; zE :N = = z §; N = og7LU N a)-0 0LL M0-0 0C\°f \/ § \ 2/°{ }/ § ( 2\°) /f � eESo] o<>� o660o<«z— o . /0 0<>» o600O<Kz— o . \00</2 §K /0 —oJ2\22o —o » B\22o —o2y\22o -0 » 2\220 -02c:.> 00a) 000Q) = 0Gc « Z5C = e@ecZ5 = Z) = §em � r- � c eem=z=4Rowe=wLLo6 m=wLLob 03=z=aeeee=z=4e \ E 3 0 Ea �j N a c\l N a � @ k \ � \ \ \� % R \ § @ \ \ \ \ \ \ CD It \ 9 \ co- § g 2 > 0 m mƒ 0 c En E CL \ Ej / SL 7 \ c � ® R/ \/ \/ 2/ %/ o_ \ \ \ \ a a a E a » a $ » f a E a a E f 2 a 2 § 6 / % \ \ { \ ƒ co co k } co0 0 0 o / } a- 0- \ m _ _ m E ! f in \ ) k \ x < J < LU ƒ m '< ƒ m j O / 3 O //I w w co _ co \ � � \ \ \ / :E -'Zj-Lo IL o0 CO N Lo O O Cm �1 p) v O OaC J C: W C) EO COW U Q N I.? E U O) U O p vj (II U r- �- a).a) W a)�N LL 0 co U Q U .. U 2 U -O Op a) O OEM U H(o LL W LL 06 a) N E m O Q a) f)f co NQ N Q) C N QJ M X Q W cfl O LO N L � C p a) ry UQ N U) C Q m � 0 �j E o0 Q CN U) O E N C � U.QO C U J L) o � a) 2) cu 14 L (6 U m E m a) C a) a) m Q X Q W U U n5 U 0) c— rn -a, O J 7 L H � 3# Ico 0 -® b 0 - ) of 5 & £ £ = j ƒ j : 2 c j c 2 = j j ® \ / \ ®\ \ / 0 E > \ \ \ / = o « < ± _ « 9 < i = c > < ) e o 0 < ± o o > < fy» E o ® %2 r o ® %2 r o ® %2 r e ® %/ r o ® o5 o 0 0—Ze o =� , oe o =� � oe o =� � oe o 0- o� o e0{ e- § ea)- § e (D - § eW- - o ® %7 - °= o-=00 ;22o-=oG �2= o-=00 ;2= o-=ob ;2= o-=00 ).SLU a = m�cuE»a = o�»uEQa0) LUa)cmc2.a> a a)-0 \ � 0C:LL / a) 0 [2°] \\ � 0 [LLczQ) : [/°] o< G/ §Keeo< S2o . Eoo< 0-7-0 e< S2o . eeo< »2o . 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SE= = EE=e '; » a= ± z = o o = > _ _ = c o o = > _ _ 4E2 : I e@oCz � o3= e@e §z ± oml : « E � � : e mac : : m CL o � 2 : & @ : 2 \ \ yy yum yy yyy ± ± § / \ \ \ \ \ \ \ \ \ f ° $ ( @ @ @ @ @ @ @ @ E @ � k ( 0 G L yRy Ry 6yR m � a) x y e 5 $ $ $ $ $ 5 $ 5 $ a) LU of £# ### ## ### a : j cn\ $ 32 322 22 322 % : \ \\ 33 0U0 35 000 E zo \ 7 / = = = = = = = = $ 5.... � I I I 1 60 000 00 000 w / 00 0 -® m & \ 5 0 \_ ƒ ƒ ) ƒ ƒ j j } } \ \ \ { 0 \ 0 \ \ \ 0 \ m e 2 e m = 2 e = = g o m o 2 e m e 2 e (.0 2 0 y» E oa y/ E oa y2 E oa y$ E oa E o%/ a y2 E 0c,4 & of o co02 o co0e o coo § o co0@ o co0e o co § ® EG- § ® EG- § ® EG- § ® EG- § ® EG- § ® E L: 0-00 �220-= 0 �33 =-= 0 �22o-= o �Zeo-= o �amo-= o 0 (D LU ;:ƒ a��± E�± a��± E�& a�; ± E; ± a��± %; ± a� ± E; Z E/\ aES« G\\ aES@ §/\ aE%@ §\\ eE2) ) EaEi E j/ E5@ 0< 3/ §K = 0< 3/ §Kc0< E2 §K � 0< 32 §Kc: t2Kc: t3.2K = -o22\2ya0Lc'5E5a2 /\2y3o2R\{y3o22\2ygo22\2y 02 = � = �= 0= (DZ) C: == 02 « = c == 0= = = C = 02 = m = = 020 = = == oem=±=< oemLLLULL< eem=±=< eem=±=< eem=±=< eem=±=< \ E 3 0 Ea \j g R g g g g _ _ / / E & / / x \ \ / / co b co % ® 2 \- \ } \ \ j 2 /<� 0) r _ ƒ � E 2 i E \ b / / E x CL \ / \_ / / \ \ LLI / \ // } \ / \ 7 0 > E \ § § \ C ® a) L) j § /m } 0 ƒ 2 ® k 7� f =/ E \ < oo c \ m E G E \ 0 ® LL z 0 _ / $ � \ \ \ \ 2 < f \ cm < < \ 2 \ ƒ \ \ O a e 2 O O p_ m r r = £-0 j j 0 0 0 0 /5 / k } } k f o : : . . . § § \ \ \ \ / \\ / e# 0 m & \ 5 ƒE \_ ƒ ƒ ƒ ƒ j ƒ j 0) } } \ \ \ { \ \ \ \ \ \ \ \ m e 2 e m = 2 e = = g o m o 2 e m e 2 e m = 2 0 y» E oa y/ E oay2 E oa y$ E oa %/ E oa y2 E 0c,4 & of o co02 o co0e o coo § o co0@ o co0e o co § ® EG— § ® EG— § ® EG— § ® EG— § ® EG— § ® E L: 0—o0 �220—= o �33 =—= 0L22o—= 0L: L) E= 0L: L) I= o 0 /»�LU5�ƒ a��± E�± a ± E�& a ± Q);:L2 ± %�± a ± E; Z E/\ aES« G\\ aES@ §/\ aE%@ §\\ eE2) )/\ aEi E$ )jaE5@ 0< 3/ §K = 0< 3/ §Kc0< E2 §K � 0< 32 §Kc0< 3t2 LL—c: S/ §K = —o22\2ya0Lc'5E5a2 /\2y3o2R\{y3o22\2ygo22\2y G2 = � = �= o= (DZ) C: == o2 « = c == o= = = C = 02 = m = = 020 = = == oem=±=< oemLLLULL< eem=±=< eem=±=< eem=±=< eem=±=< \ E 3 0 Ea \j g R g g g g _ _ / / \ E \ S 0- \ / \ ƒ \ \ 2 7 2 % 3 2 \\ / \ /<� 0) r _ ƒ � E 2 2 2 E / / / / _ co / CL x \ f \ \ /2 LLI / — \e j \ /\ \7 > % » { ƒ \ } 5 a \ 5 / \ / \ } 5 \ ƒ ) 0 ) E k \ D / \ m / m c ƒ m E E G E } \ 0 ® 2 i 2 ) \ \ S \ / a) co CD5 a) _ _ _ _ _ 2 < / < & < m m { ƒ m @ e = G O 2 @ O 2 2 O c ® _ _ 0) 0) e za > > > > > > E= o = 0 0 0 0 (j f 2 2 z z z s a s (D 0 / / / / / / 00 0 %LO 0 n ® \ 5 � \� \_ 5 ƒ ƒ ƒ ƒ ƒ j � \ \ 0 \ 0 \ 0 \ 0 \ m e 9 e (.0 0 = = g o m o 9 e m o « 0 %» E oa y/ E %2 E o %/ E o y$ 0) o] o c0 o =om a a 00@ o co0 § o 200E o Do c ® EG- c ® EG- c ® EG- § ® EG- c ® E L: 0-00 �220-00 �2= 0-= o �smo-= 0LZco-= o 0 /»�LU3�± a��IE�Ea��± (D;:L ± E�± a��± E�ƒ ¥ EjaE5% % E, E5@ §/\ eE2§ §\\ eEi E j/ E5@ 0< 3/ §K = 0< 8/ §Kc0< 52 §Kro< 32 §K = o< E/ §K � -0 c,5cEa0 c,5c: 502 /\2y3o22\2yso22\2y @2 = � = Z)= o= o = = == o0m = c == o2 = = = = o= m = � �= oem=±=< eemLL±=< eem=±=< eem=±=< eem=±=< \ E 3 0 Ea \j g g g g G E % % E CD / \= a 0 e 3 \ \ \ \ G © g (D 7� / \ > /<� a) n _ ƒ � 2 0 _ ® / / / / x \ y k / y 0 LLI \ 7 / \ \ \0 ) / / \ c t ƒ 2 } \ \ % 0 = 5 [ m » 3 \ 3 ® k $ ) 2 e 0 E Cl) = e 3 _ i E ( = z \ { ± _ Fo x } \ 2 \ ± \ ± < m < % k ® § ® e 0 / e > = 2 e < O c 2 2 2 za > > > 2cu / / / \ \ © 2 2 2 3 3 Exhibit P From: To: Subject: Jack Meier"s Expense report info Date: Friday,January 26,2024 12:59:00 PM Attachments: imaae001.ona If I remember correctly, Jack had surgery and was out of work for a few months and then went to a show in Vegas where he claimed drayage and rented a car. Note the dates, that was right before the audit came out. He's been to two shows since and NO drayage or car rental. B-EXP-1023-00001806 IMEX AMERICA- LAS VEGAS OCT 15-20 2023 • Drayage $15 • Car Rental $242.34 • Gas for car$21.03 • Parking for car$54.00 B-EXP-0523-00000954 INCENTIVE LIVE SHOW MAY 20- 24, 2023 • Drayage everyday$40.00 • Car Rental $155.98 • Gas for car$18.01 B-EXP-0223-00000290 TVL&ADV DALLAS SHOW MAR 30-APR 03 2023 • Drayage 3 of the days $20 • Car Rental $207.56 • Gas for car$10.01 B-EXP-0223-00000288 TVL&ADV LAX SHOW FEB 17-19 2023 • This was the show where he went out early (without a good reason) and misrepresented the dates in the expense report header. Actual travel dates were Feb 15-20 • Drayage everyday$50 • Car Rental $289.82 • Gas for car$21.02 • Parking for car$100 B-EXP-0123-00000127 TVL&ADV BOSTON JAN14-15 & IPEC-MEMPHIS JAN 24-26 2023 • Drayage $20 • NO car rental this trip B-EXP-0123-00000029 TVL&ADV CHICAGO SHOW JAN 14-15 2023 • Drayage $15 • Rental car$220.28 • Gas for car$14.81 Exhibit Q RECEIPT NO Florida Keys&Key West PAID CASH 1201 White St, Suite 102 Key West, Florida 33040 DATE DESCR PTION AMOUNT DRAYAGE SUBTOTAL TAX TOTAL di C RECEIPT NO. Florida Keys& Key West 1201 White St, Suite 102 PAID CASH Key West, Florida 33040 DATE DESCRIPTION AMOUNT TDRAYAGE SUBTOTAL TAX TOTAL RECEIPT AINCE-- Florida Keys&Key West 1201 White St, Suite 102 PAID CASH Key West, Florida 33040 DATE DESCRIPTION AMOUNT DRAYAGE -- SUBTOTAL TAX TOTAL