Item D07 D7
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE �� i Mayor Holly Merrill Raschein,District 5
The Florida Keys Mayor Pro Tern James K.Scholl,District 3
Craig Cates,District 1
Michelle Lincoln,District 2
' David Rice,District 4
Board of County Commissioners Meeting
September 11, 2024
Agenda Item Number: D7
2023-2773
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan 305-296-1552
N/A
AGENDA ITEM WORDING: Approval of FY 2025 DAC III Destination Event Funding
Agreements as per attached spreadsheet totaling $100,000.
ITEM BACKGROUND:
In order to reduce the vast number quantity of paperwork or routing individual Agreements, we request
approval of the District III Destination Events as outlined on the attached spreadsheet, wherein the
Contract ID Number, Organization, Event Name, Event Dates, Funding Allocation, Line Item Number
and Expiration Date are provided. A boilerplate District III Event Agreement is attached as an FYI.
DAC III approved at their meeting of June 12, 2024
TDC approved same at their meeting of July 30, 2024
PREVIOUS RELEVANT BOCC ACTION:
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
New Agreements
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
FY 2025 DAC III Destination Events.pdf
FINANCIAL IMPACT:
Line Item Numbers I I5-75360-SC 00036, 119-79030-SC 00036 $100,000
Ln Lo Ln Ln
N N N N
O O N O O
a+
cI O O G
Cl) m N
C ? —
O Q o Q
m Q E Q
a)
a Q
X O
W N
w w
O O O O
E O O O O
al
+' O O O O
m O O O
Ln m m m
J I, n n n
Ln a) a) a)
ci ci ci ci
ci ci ci ci
t^ C C O O O
m 0 0 O O O
u N m o
Ly O t/} t/} t/} t/} c-i
m
Ln Ln Ln Ln
O O O O
W N N N N
a+ i N LL i
m f0 7 i f0
0 7 llO m 7
LL
W
U J
C �
al V
U a)
al i
E
E O
0
O N
C U_ —
O C
U O
m J
N J -0y
f0
OA 0 J m
t E
O o o U 0
0 * 0 a)
o -2
� v t
a a`)
O c
2
aTi aTi � aTi
Y Y C7 Y
N N
C v
7
U j
O co -O y
Q C N a)Y LL
v -0
> m v O
W C
f0
a+ W w 7 N 7
m LU C
O
LL U
-76
Q 7 0 CD
) O
Q Y v c �
Q O 'ao E
N N 2 O N
O n O l0
N .i N N N
} m m m m
LL m m m m
Destination Event Agreement
THIS Agreement is made and entered into by and between Monroe County, Florida, a
political subdivision of the State of Florida (County), and Organization (Event Contractor)
on this day of , 2024.
WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe
County Tourist Development Council (TDC), which has endorsed the recommendation, that
certain monies be allocated for promotion of an event, which has as one of its main purposes
the attraction of tourists, by Event Contractors; and
WHEREAS, the DAC recommends allocation of funds for the Event Name in Event
Date.
NOW THEREFORE, in consideration of the mutual promises contained herein, the
parties agree as follows-
1. Payment: The County agrees to pay up to $ (Dollars — Monroe County Tourist
Development Council (TDC) District III Funding Allocation) effective October 1, 2024 for
Event Name in Event Date, from tourist development tax funds (see III uuilll ur° ). Of this
amount, no more than $ shall be expended on advertising media costs attributable to
in-county placement. I luc geineii4l unoin allllllo ate c flioin of ain evein't h budget Il[,ivallllll not
exceed 151 of fllliuc ° otalll budget aind may be u'fllu4ed four uinfouircucein peirirniissuilbllle
c 11pei dqutuuircu aind four flI,°iuouc budget e Iluiines fl,,iiat iiillay ircquuiuirc agdui'floinaIIL °fuinds Y o
airneindirneints aII[°aIIIIIL the iniagc "to IC afteuir a11p1 uiro aIIL of agireeinlein't A Iust of
uce1ptalll lllc III Neint III'gauirlke' iil 1peimucu uiu attaul[,iucq to flll,,iuc agireeirnein't as III i ui b ui°
2. Scope of Services: The Event Contractor agrees to advertise and promote an
event as specified below:
a)
3. Event Budget: Attached as Exhibit C. No amendments shall be made to Exhibit
C after approval of agreement.
4. Invoicing: Event Contractor agrees to submit all invoices and supporting
documentation, in accordance with generally accepted accounting principles, to the TDC
administrative office, and as required by the County Clerk's rules and policies no later than
Expiration Date unless the date of the event is amended upon approval of the Advisory
Committee and TDC Director. Event Contractor shall not be reimbursed nor will Event
Contractor's vendors be paid directly for any invoices received by the TDC administrative office
after Expiration Date unless the date of the event is amended upon approval of the Advisory
Committee and TDC Director, and the County shall not be obligated to pay for any services
provided by Event Contractor under this agreement if documentation as noted above is not
received by the TDC administrative office on or before this reimbursement deadline date. To
be eligible for reimbursement, the request for reimbursement and supporting documents
Event Name:
Destination Event: FY 2025
Contract ID#:
1
(checks, invoices, credit card statements, bank statements, etc.) must show that the items
were paid for directly by the same entity named on the contract with the County. For
clarification on reimbursements, please refer to the reimbursement packet provided to you
upon execution of your funding agreement.
5. Expiration of Agreement: This agreement expires on Expiration Date unless the
date of the event is amended upon approval of the District Advisory Committee (DAC) and
TDC Director and the County shall not be obligated to pay for any services provided by Event
Contractor under this agreement if documentation as noted above is not received on or before
this reimbursement deadline date by the TDC administrative office.
6. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in paragraph 2 — Scope of Services and outlined in Exhibit C (Event
Budget).
7. Accounting and Records: Event Contractor shall maintain records pursuant to
generally accepted accounting principles for four (4) years after the event and shall permit
County and its agents and employees access to said records at reasonable times.
8. Modification: The event name, time & date of the event and Schedule of
Activities may be amended upon written approval of the DAC and TDC Director. Any changes
to said contract other than stated above require approval by the DAC, TDC and the County.
9. Reimbursement to County: Event Contractor shall reimburse County for any
amount of funds expended by County in connection with an event which does not occur as a
result of any act or omission by Event Contractor.
10. Breach and Penalties: The parties agree to full performance of the covenants
contained in this agreement, and the County reserves the right at its discretion, provided such
breach is material, to terminate this agreement for any misfeasance, malfeasance or
nonperformance of the agreement terms or negligent performance of the agreement terms by
the Event Contractor.
11. Non-Occurrence of Event: The Event Contractor shall give written notice to the
TDC if it is found necessary to cancel an event. The notice shall contain the reason for the
cancellation. If the event does not take place for any reason under control of Event Contractor
except for those reasons in paragraph 22, then Event Contractor agrees to refund to the
County any amounts already paid to them under this agreement and relieve the County from
any further payments.
12. Claims and Venue: Event Contractor agrees to notify County immediately of any
claims, suits or action made against the Event Contractor that is related to the activity under
this agreement and will cooperate with County in the investigation arising as a result of any
action, suit or claim related to this agreement. Any legal proceedings arising out of this
agreement shall be in accordance with the laws of the State of Florida in the 16t" Judicial
Circuit for Monroe County; venue shall be in Monroe County, Florida.
Event Name:
Destination Event: FY 2025
Contract ID#:
2
13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees
to indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys
from any and all claims for bodily injury (including death), personal injury and property damage
(including property owned by Monroe County) and any other losses, damages, and expenses
(including attorney's fees) which arise out of, in connection with, or by reason of the services
provided by Event Contractor, or other activities and funding associated with this agreement,
except those losses or damages caused by the negligent or wrongful at or omission of County
or its agents.
14. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida
Statutes, the participation of the Event Contractor and the County in this Agreement and the
acquisition of any commercial liability insurance coverage, self-insurance coverage, or local
government liability insurance pool coverage shall not be deemed a waiver of immunity to the
extent of liability coverage, nor shall any contract entered into by the County be required to
contain any provision for waiver.
15. Permits: The Event Contractor will secure all required permits, licenses and
shall pay all appropriate business taxes.
16. Taxes: The County and TDC are exempt from Federal Excise and State of
Florida Sales Tax, but this in no way exempts the Event Contractor from applicable Federal
and State taxes.
17. Finance Charges: The County and TDC shall not reimburse, pay or be
responsible for any finance charges.
18. Relation of County/TDC: It is the intent of the parties hereto that the Event
Contractor shall be legally considered as an independent Event Contractor and that neither it
nor its employees shall, under any circumstances, be considered employees, servants or
agents of the County and TDC and the County and TDC shall at no time be legally responsible
for any negligence on the part of said Event Contractor, its employees or agents, resulting in
either bodily or personal injury or property damage to any individual, firm or corporation.
19. Disclosure: The Event Contractor shall be required to list any or all potential
conflicts of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code.
The Event Contractor shall disclose to the County and TDC all actual or proposed conflicts of
interest, financial or otherwise, direct or indirect, involving any client's interest which may
conflict with the interest of the County and TDC.
20. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its rights, title or interest therein, or his
or its power to execute such agreement to any person, company or corporation without prior
written consent of the County.
Event Name:
Destination Event: FY 2025
Contract ID#:
3
21. Compliance with Laws - Nondiscrimination: Event Coordinator and
County agree that there will be no discrimination against any person, and it is expressly
understood that upon a determination by a court of competent jurisdiction that discrimination
has occurred, this Agreement automatically terminates without any further action on the part of
any party, effective the date of the court order. Event Coordinator and County agree to comply
with all Federal and Florida statutes, and all local ordinances, as applicable, relating to
nondiscrimination. These include but are not limited to: 1) Title VII of the Civil Rights Act of
1964 (PL 88-352) which prohibits discrimination in employment on the basis of race, color,
religion, sex, and national origin; 2) Title IX of the Education Amendment of 1972, as amended
(20 USC ss. 1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; 3)
Section 504 of the Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits
discrimination on the basis of disabilities; 4) The Age Discrimination Act of 1975, as amended
(42 USC ss. 6101- 6107) which prohibits discrimination on the basis of age; 5) The Drug
Abuse Office and Treatment Act of 1972 (PL 92-255), as amended, relating to
nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended,
relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health
Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended,
relating to confidentiality of alcohol and drug abuse patient records; 8) Title VIII of the Civil
Rights Act of 1968 (42 USC s.3601 et seq.), as amended, relating to nondiscrimination in the
sale, rental or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s.
12101 Note), as may be amended from time to time, relating to nondiscrimination on the basis
of disability; 10) Monroe County Code, Chapter 14, Article II, which prohibits discrimination on
the basis of race, color, sex, religion, disability, national origin, ancestry, sexual orientation,
gender identity or expression, familial status or age; 11) Any other nondiscrimination provisions
in any Federal or state statutes which may apply to the parties hereto, or the subject matter of,
this Agreement.
22. Force Maieure: The Event Contractor shall not be liable for delay in performance
or failure to perform in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor
dispute, strike, labor shortage, war or act of war whether an actual declaration thereof if made
or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic,
quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of
any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or
materials or supplies, or technical failure where the Event Contractor has exercised reasonable
care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor
must furnish evidence of the causes of such delay or failure. County shall not pay for any
services or activities, promotional or otherwise, connected with an event produced after the
date(s) described in paragraph 1 and Scope of Services.
23. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be
performed entirely in the State. In the event that any cause of action or administrative
proceeding is instituted for the enforcement or interpretation of the agreement, the County and
Event Name:
Destination Event: FY 2025
Contract ID#:
4
Event Contractor agree that venue shall lie in the appropriate court or before the appropriate
administrative body in Monroe County, Florida. This agreement shall not be subject to
arbitration.
24. Security Protection: The Event Contractor agrees to provide adequate security
for the event. No TDC funds will be used for this purpose.
25. Media Rights: The TDC shall have the right under this agreement to broadcast
or rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production,
and still photographs, paid by the TDC and County, and produced by the TDC agencies of
record.
26. Logo: o o Usage gUA&Hines aire a°t a6[,iuc "to ° III°lams agireeirnein't an III uuilll ui IIIIII
All promotional literature and display advertising must display the "The Florida Keys -
Marathon" logo/trademark (as per attached logo sample). This logo/trademark was adopted
by the TDC and County in April, 2010.
27. Severability: If any provision of this agreement shall be held by a court of
competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
affected thereby; and each provision of this agreement shall be valid and enforceable to the
fullest extent permitted by law.
28. Authority: Each of the signatories for the Event Contractor below certifies and
warrants that: a) the Event Contractor's name in the agreement is the full name of the
person/entity or corporation as designated in its corporate charter, and b) they are empowered
to act and execute the agreement for the Event Contractor and c) this agreement has been
approved by the Event Contractor's governing board, as applicable to corporations or other
appropriate authority.
29. Ethics Clause: The Event Contractors warrant that, in respect to itself, it has
neither employed nor retained any company or person, other than a bona fide employee
working solely for it, to solicit or secure this agreement and that it has not paid or agreed to pay
any person, company, corporation, individual, or firm, other than a bona fide employee working
solely for it, any fee, commission, percentage, gift, or other consideration contingent upon or
resulting from the award or making of this agreement. For the breach or violation of the
provision, the Event Contractor agrees that the County shall have the right to terminate this
agreement without liability and, at its discretion, to offset from monies owed, or otherwise
recover, the full amount of such fee, commission, percentage, gift, or consideration.
30. Public Entities Crimes: A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a bid on a
contract to provide any goods or services to a public entity, may not submit a bid on a contract
with a public entity for the construction or repair of a public building or public work, may not
submit bids on leases of real property to public entity, may not be awarded or perform work as
a contractor, supplier, subcontractor, or consultant under a contract with any public entity, and
may not transact business with any public entity in excess of the threshold amount provided in
Event Name:
Destination Event: FY 2025
Contract ID#:
5
Section 287.017, for category two for a period of 36 months from the date of being placed on
the convicted vendor list.
31. Laws and Regulations: Any and all services, materials and equipment shall
comply fully with all Local, State and Federal laws and regulations.
32. Termination of Agreement: This agreement shall terminate on EXPIRATION
DATE. Termination prior thereto shall occur whenever funds cannot be obtained or cannot be
continued at a level sufficient to allow for the continuation of this agreement pursuant to the
terms herein. In the event that funds cannot be continued at a level sufficient to allow the
continuation of this agreement pursuant to the terms specified herein, this agreement may then
be terminated immediately by the TDC administrative office providing written notice of
termination delivered in person or by mail to Event Contractor. The Grantor may terminate this
agreement without cause upon giving written notice of termination to Event Contractor. The
Grantor shall not be obligated to pay for any services or goods provided by Event Contractor
after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the
TDC administrative office to Event Contractor, through its officer, agent or representative, no
less than sixty (60) days prior to the event and may terminate for breach upon providing to
Event Contractor, through its officer, agent or representative, written notice at least seven (7)
days prior to the effective date of the termination. Notice is deemed received by Event
Contractor when hand delivered, delivered by national courier with proof of delivery, or by U.S.
mail upon verified receipt or upon the date of refusal or non-acceptance of delivery.
33. Notice: Any notice required or permitted under this agreement shall be in writing
and hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail,
returned receipt requested to the following:
For Event Contractor:
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
34. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be
read interchangeably.
Event Name:
Destination Event: FY 2025
Contract ID#:
6
35. COUNTY FORMS: By signing this Agreement, GRANTEE has sworn or affirmed
to the following requirements as set forth in the Ethics Statement and Non-Collusion Affidavit
as set forth in more detail in this Agreement.
a) Ethics Clause: By signing this Agreement, the GRANTEE warrants that he/it has
not employed, retained or otherwise had act on his/her behalf any former County
officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any
County officer or employee in violation of Section 3 of Ordinance No. 010-1990.
For breach or violation of this provision the County may, in its discretion,
terminate this Agreement without liability and may also, in its discretion, deduct
from the Agreement or purchase price, or otherwise recover, the full amount of
any fee, commission, percentage, gift, or consideration paid to the former County
officer or employee.
b) Non Collusion Affidavit: GRANTEE by signing this Agreement, according to law
on my oath, and under penalty of perjury, depose and say that the person signing
on behalf of the firm of GRANTEE, the bidder making the Proposal for the project
described in the Scope of Work and that I executed the said proposal with full
authority to do so; the prices in this bid have been arrived at independently
without collusion, consultation, communication or agreement for the purpose of
restricting competition, as to any matter relating to such prices with any other
bidder or with any competitor; unless otherwise required by law, the prices which
have been quoted in this bid have not been knowingly disclosed by the bidder
and will not knowingly be disclosed by the bidder prior to bid opening, directly or
indirectly, to any other bidder or to any competitor; and no attempt has been
made or will be made by the bidder to induce any other person, partnership or
corporation to submit, or not to submit, a bid for the purpose of restricting
competition; the statements contained in this affidavit are true and correct, and
made with full knowledge that Monroe County relies upon the truth of the
statements contained in this affidavit in awarding contracts for said project.
c) Affidavit Attesting to Noncoercive Conduct for Labor or Services: Grantee under
penalty of perjury attests that Grantee does not use coercion for labor or services
in accordance with Section 787.06, Florida Statutes.
As defined in Section 787.06(2)(a), coercion means-
1. Using or threating to use physical force against any person;
2. Restraining, isolating, or confining or threating to restrain, isolate, or confine
any person without lawful authority and against her or his will;
3. Using lending or other credit methods to establish a debt by any person when
labor or services are pledged as a security for the debt, if the value of the
labor or services as reasonably assessed is not applied toward the liquidation
of the debt, the length and nature of the labor or service are not respectively
limited and defined;
Event Name:
Destination Event: FY 2025
Contract ID#:
7
4. Destroying, concealing, removing, confiscating, withholding, or possessing
any actual or purported passport, visa, or other immigration document, or any
other actual or purported government identification document, of any person;
5. Causing or threating to cause financial harm to any person;
6. Enticing or luring any person by fraud or deceit; or
7. Providing a controlled substance as outlined in Schedule I or Schedule II of
Section 893.03 to any person for the purpose of exploitation of that person.
As a person authorized to sign on behalf of Grantee, I certify under penalties
of perjury that Grantee does not use coercion for labor or services in
accordance with Section 787.06. Additionally, Grantee has reviewed Section
787.06, Florida Statutes, and agrees to abide by same.
36. Entire Agreement: The parties agree that the agreement above constitutes the
entire agreement between the County and Event Contractor.
Event Name:
Destination Event: FY 2025
Contract ID#:
8
IN WITNESS WHEREOF, the parties hereto have executed this agreement the day and year
first above written.
(SEAL) Board of County Commissioners
Attest: Kevin Madok, Clerk of Monroe County
As Deputy Clerk Mayor/Chairman
Organization
By
President
Print Name
Date:
AND TWO WITNESSES
(1) (2)
Print Name: Print Name:
Date: Date:
Event Name:
Destination Event: FY 2025
Contract ID#:
9
EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered)
radio, and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go
to the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted
posts, pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No
more than 10% of the total allocated funds shall be expended on advertising media costs attributable to
in-county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage/shipping. This is a
direct mail promotional brochure/postcard/pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined in contract budget. TDC
will pay up to fifty percent (50%) of the production only (no click through cost) for digital programs
showing scheduled activities and information as outlined in the contract and contract budget. TDC will
pay for print or digital programs, but not both.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name:
Destination Event: FY 2025
Contract ID#:
10
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For District III Destination Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys - Marathon" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". Electroinc Logos can be downloaded from Ian p llll -
orida Keys
drAon
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". Electroinc Logos can be downloaded from h J llll� m
ondd Keys
drAon
Event Name:
Destination Event: FY 2025
Contract ID#:
11
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2025
14 IIp llHcaint uiu amt used Ill ui uuouir °to coy mll4 llloflin tlll°lours Ilh ud ct °to uirefeuir °to III uuullh ui°tA of tlll,,iuc Sauiumlll llle
ointuiract sI[,iioWing tlll,°uro XHowalbllle IllMauirIke' in 4 euimucu I sous cain III e °touui° d oui°mllluiine at
https:/fwww.monroecounty-fl.govf ocumentCenter/Viewf31667fSample® estination®Agreement
II I"" Ili30CC III RIIIROV IIL...... oIII 14 II II II'II IPA""""
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $
PROMOTIONAL SIGNS: $
PROMOTIONAL ITEMS: $
DIRECT MAIL PROMOTIONS: $
PROGRAMS $
PUBLIC RELATIONS: $
*GENERAL NON-ALLOCATED: $
TOTAL $
$ of the total funding allocation will be spent and submitted for reimbursement prior to
September 30, 2025.
$ of the funding allocation will be rolled into the FY 2026 budget and will be eligible to be
submitted for reimbursement after September 30, 2025.
'The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in-county placement.