FY2025 09/11/2024 GVS COURTq c
o: A Kevin Madok, CPA
-
�o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida
�z cooN
DATE: September 17, 2024
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, D.C.
SUBJECT: September 11, 2024 BOCC Meeting/D7
Attached are electronic copies of the following District III Destination Event Funding
Agreements for Fiscal Year 2025, for your handling:
Organization Event Date Amount
Key West Half Marathon LLC 27th Key West Half Marathon January 2025 $20,000.00
& Runfest
Heroes Salute Tribute
Keys Hotel Operator, LLC Weekend August 2025 $30,000.00
Greater Marathon Chamber of Original Marathon Seafood March 2025 $40,000.00
Commerce, Inc. Festival
Keys Area Interdenominational Sombrero Beach Run February 2025 $10,000.00
Resources, Inc.
Should you have any questions please feel free to contact me at(305) 292-3550.
cc: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
Destination Event Agreement
THIS Agreement is made and entered into by and between Monroe County, Florida, a
political subdivision of the State of Florida (County), and Greater Marathon Chamber of
Commerce, Inc. (Event Contractor) on this 11th day of September , 2024.
WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe
County Tourist Development Council (TDC), which has endorsed the recommendation, that
certain monies be allocated for promotion of an event, which has as one of its main purposes
the attraction of tourists, by Event Contractors; and
WHEREAS, the DAC recommends allocation of funds for the Original Marathon
Seafood Festival in March 2025.
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows-
1. Payment: The County agrees to pay up to $40,000 (Forty Thousand Dollars —
Monroe County Tourist Development Council (TDC) District III Funding Allocation) effective
October 1, 2024 for Original Marathon Seafood Festival in March 2025, from tourist
development tax funds (see III uuilll ui° ). Of this amount, no more than $4,000 shall be expended
on advertising media costs attributable to in-county placement. I [,°ie geineii4l unouim allllllouated
uo flioin of ain c ein't III budget uIII°ivaIIIIII not exceed 1516 of flll,iuc totaIII Il budget aind ui may be uflil u4ed
four uui°mfouircucein Ill cuirui mussuuilll lllc o Ill cui° dml tuuircu aind four flll,.iuouc III budget Illuiines fl,,iiat inlay iroquuiire
a dd ui fur o in a IIL °fu in ds o a inl o in dirn o in is a III°iu a IIL III Ill e ini a de "to III a lii III ui° C a f c uir a 11 114 uiro a IIL of a uirccunl c in'
I st of AccelptalbIlle III Neint III'gauirlke' iil 4 cuimucu uiu attaul[,iued "to fl,,iie a uirccunlei ' as III x[,�i ui b ui°
2. Scope of Services: The Event Contractor agrees to advertise and promote an
event as specified below:
a) A two (2) day seafood festival to include vendors and entertainment
3. Event Budget: Attached as Exhibit C. No amendments shall be made to Exhibit C
after approval of agreement.
4. Invoicing: Event Contractor agrees to submit all invoices and supporting
documentation, in accordance with generally accepted accounting principles, to the TDC
administrative office, and as required by the County Clerk's rules and policies no later than May
30, 2025 unless the date of the event is amended upon approval of the Advisory Committee and
TDC Director. Event Contractor shall not be reimbursed nor will Event Contractor's vendors be
paid directly for any invoices received by the TDC administrative office after May 30, 2025 unless
the date of the event is amended upon approval of the Advisory Committee and TDC Director,
and the County shall not be obligated to pay for any services provided by Event Contractor under
this agreement if documentation as noted above is not received by the TDC administrative office
on or before this reimbursement deadline date. To be eligible for reimbursement, the request for
reimbursement and supporting documents (checks, invoices, credit card statements, bank
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
1
statements, etc.) must show that the items were paid for directly by the same entity named on
the contract with the County. For clarification on reimbursements, please refer to the
reimbursement packet provided to you upon execution of your funding agreement.
5. Expiration of Agreement: This agreement expires on May 30, 2025 unless the
date of the event is amended upon approval of the District Advisory Committee (DAC) and TDC
Director and the County shall not be obligated to pay for any services provided by Event
Contractor under this agreement if documentation as noted above is not received on or before
this reimbursement deadline date by the TDC administrative office.
6. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in paragraph 2 — Scope of Services and outlined in Exhibit C (Event
Budget).
7. Accounting and Records: Event Contractor shall maintain records pursuant to
generally accepted accounting principles for four (4) years after the event and shall permit
County and its agents and employees access to said records at reasonable times.
8. Modification: The event name, time & date of the event and Schedule of Activities
may be amended upon written approval of the DAC and TDC Director. Any changes to said
contract other than stated above require approval by the DAC, TDC and the County.
9. Reimbursement to County: Event Contractor shall reimburse County for any
amount of funds expended by County in connection with an event which does not occur as a
result of any act or omission by Event Contractor.
10. Breach and Penalties: The parties agree to full performance of the covenants
contained in this agreement, and the County reserves the right at its discretion, provided such
breach is material, to terminate this agreement for any misfeasance, malfeasance or
nonperformance of the agreement terms or negligent performance of the agreement terms by
the Event Contractor.
11. Non-Occurrence of Event: The Event Contractor shall give written notice to the
TDC if it is found necessary to cancel an event. The notice shall contain the reason for the
cancellation. If the event does not take place for any reason under control of Event Contractor
except for those reasons in paragraph 22, then Event Contractor agrees to refund to the County
any amounts already paid to them under this agreement and relieve the County from any further
payments.
12. Claims and Venue: Event Contractor agrees to notify County immediately of any
claims, suits or action made against the Event Contractor that is related to the activity under this
agreement and will cooperate with County in the investigation arising as a result of any action,
suit or claim related to this agreement. Any legal proceedings arising out of this agreement shall
be in accordance with the laws of the State of Florida in the 16t" Judicial Circuit for Monroe
County; venue shall be in Monroe County, Florida.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
2
13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees
to indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys
from any and all claims for bodily injury (including death), personal injury and property damage
(including property owned by Monroe County) and any other losses, damages, and expenses
(including attorney's fees) which arise out of, in connection with, or by reason of the services
provided by Event Contractor, or other activities and funding associated with this agreement,
except those losses or damages caused by the negligent or wrongful at or omission of County
or its agents.
14. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida
Statutes, the participation of the Event Contractor and the County in this Agreement and the
acquisition of any commercial liability insurance coverage, self-insurance coverage, or local
government liability insurance pool coverage shall not be deemed a waiver of immunity to the
extent of liability coverage, nor shall any contract entered into by the County be required to
contain any provision for waiver.
15. Permits: The Event Contractor will secure all required permits, licenses and shall
pay all appropriate business taxes.
16. Taxes: The County and TDC are exempt from Federal Excise and State of Florida
Sales Tax, but this in no way exempts the Event Contractor from applicable Federal and State
taxes.
17. Finance Charges: The County and TDC shall not reimburse, pay or be responsible
for any finance charges.
18. Relation of County/TDC: It is the intent of the parties hereto that the Event
Contractor shall be legally considered as an independent Event Contractor and that neither it
nor its employees shall, under any circumstances, be considered employees, servants or agents
of the County and TDC and the County and TDC shall at no time be legally responsible for any
negligence on the part of said Event Contractor, its employees or agents, resulting in either
bodily or personal injury or property damage to any individual, firm or corporation.
19. Disclosure: The Event Contractor shall be required to list any or all potential
conflicts of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The
Event Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest,
financial or otherwise, direct or indirect, involving any client's interest which may conflict with the
interest of the County and TDC.
20. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its rights, title or interest therein, or his or
its power to execute such agreement to any person, company or corporation without prior written
consent of the County.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
3
21. Compliance with Laws - Nondiscrimination: Event Coordinator and County
agree that there will be no discrimination against any person, and it is expressly understood that
upon a determination by a court of competent jurisdiction that discrimination has occurred, this
Agreement automatically terminates without any further action on the part of any party, effective
the date of the court order. Event Coordinator and County agree to comply with all Federal and
Florida statutes, and all local ordinances, as applicable, relating to nondiscrimination. These
include but are not limited to: 1) Title VII of the Civil Rights Act of 1964 (PL 88-352) which
prohibits discrimination in employment on the basis of race, color, religion, sex, and national
origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the
Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the
basis of disabilities; 4) The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-
6107) which prohibits discrimination on the basis of age; 5) The Drug Abuse Office and
Treatment Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the basis of
drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and
Rehabilitation Act of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis
of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42
USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol and drug abuse
patient records; 8) Title VI I I of the Civil Rights Act of 1968 (42 USC s.3601 et seq.), as amended,
relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 12101 Note), as may be amended from time to time, relating
to nondiscrimination on the basis of disability; 10) Monroe County Code, Chapter 14, Article II,
which prohibits discrimination on the basis of race, color, sex, religion, disability, national origin,
ancestry, sexual orientation, gender identity or expression, familial status or age; 11) Any other
nondiscrimination provisions in any Federal or state statutes which may apply to the parties
hereto, or the subject matter of, this Agreement.
22. Force Maieure: The Event Contractor shall not be liable for delay in performance
or failure to perform in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor dispute,
strike, labor shortage, war or act of war whether an actual declaration thereof if made or not,
insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine
restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of any
governmental authority,jurisdictional action, or insufficient supply of fuel, electricity, or materials
or supplies, or technical failure where the Event Contractor has exercised reasonable care in the
prevention or mitigation of damages and delay, any such delay or failure shall not constitute a
breach of the agreement. Upon demand of TDC or County, the Event Contractor must furnish
evidence of the causes of such delay or failure. County shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s)
described in paragraph 1 and Scope of Services.
23. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be
performed entirely in the State. In the event that any cause of action or administrative proceeding
is instituted for the enforcement or interpretation of the agreement, the County and Event
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
4
Contractor agree that venue shall lie in the appropriate court or before the appropriate
administrative body in Monroe County, Florida. This agreement shall not be subject to arbitration.
24. Security Protection: The Event Contractor agrees to provide adequate security for
the event. No TDC funds will be used for this purpose.
25. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and
still photographs, paid by the TDC and County, and produced by the TDC agencies of record.
26. Logo: o o Usage gUA&Hines aire a°t a6[,iuc "to ° III°lams agireeirnein't an III uuilll ui IIIIII
All promotional literature and display advertising must display the "The Florida Keys - Marathon"
logo/trademark (as per attached logo sample). This logo/trademark was adopted by the TDC
and County in April, 2010.
27. Severability: If any provision of this agreement shall be held by a court of
competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
affected thereby; and each provision of this agreement shall be valid and enforceable to the
fullest extent permitted by law.
28. Authority: Each of the signatories for the Event Contractor below certifies and
warrants that: a) the Event Contractor's name in the agreement is the full name of the
person/entity or corporation as designated in its corporate charter, and b) they are empowered
to act and execute the agreement for the Event Contractor and c) this agreement has been
approved by the Event Contractor's governing board, as applicable to corporations or other
appropriate authority.
29. Ethics Clause: The Event Contractors warrant that, in respect to itself, it has neither
employed nor retained any company or person, other than a bona fide employee working solely
for it, to solicit or secure this agreement and that it has not paid or agreed to pay any person,
company, corporation, individual, or firm, other than a bona fide employee working solely for it,
any fee, commission, percentage, gift, or other consideration contingent upon or resulting from
the award or making of this agreement. For the breach or violation of the provision, the Event
Contractor agrees that the County shall have the right to terminate this agreement without liability
and, at its discretion, to offset from monies owed, or otherwise recover, the full amount of such
fee, commission, percentage, gift, or consideration.
30. Public Entities Crimes: A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a bid on a contract to
provide any goods or services to a public entity, may not submit a bid on a contract with a public
entity for the construction or repair of a public building or public work, may not submit bids on
leases of real property to public entity, may not be awarded or perform work as a contractor,
supplier, subcontractor, or consultant under a contract with any public entity, and may not
transact business with any public entity in excess of the threshold amount provided in Section
287.017, for category two for a period of 36 months from the date of being placed on the
convicted vendor list.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
5
31. Laws and Regulations: Any and all services, materials and equipment shall
comply fully with all Local, State and Federal laws and regulations.
32. Termination of Agreement: This agreement shall terminate on May 30, 2025.
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued
at a level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In
the event that funds cannot be continued at a level sufficient to allow the continuation of this
agreement pursuant to the terms specified herein, this agreement may then be terminated
immediately by the TDC administrative office providing written notice of termination delivered in
person or by mail to Event Contractor. The Grantor may terminate this agreement without cause
upon giving written notice of termination to Event Contractor. The Grantor shall not be obligated
to pay for any services or goods provided by Event Contractor after Event Contractor has
received written notice of termination.
County may terminate this agreement without cause by providing written notice via the
TDC administrative office to Event Contractor, through its officer, agent or representative, no
less than sixty (60) days prior to the event and may terminate for breach upon providing to Event
Contractor, through its officer, agent or representative, written notice at least seven (7) days
prior to the effective date of the termination. Notice is deemed received by Event Contractor
when hand delivered, delivered by national courier with proof of delivery, or by U.S. mail upon
verified receipt or upon the date of refusal or non-acceptance of delivery.
33. Notice: Any notice required or permitted under this agreement shall be in writing
and hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail,
returned receipt requested to the following:
For Event Contractor: Daniel Samess
Greater Marathon Chamber of Commerce, Inc.
12222 Overseas Highway
Marathon, FL 33050
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
34. Miscellaneous: As used herein, the terms "contract"and "agreement"shall be read
interchangeably.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
6
35. COUNTY FORMS: By signing this Agreement, GRANTEE has sworn or affirmed
to the following requirements as set forth in the Ethics Statement and Non-Collusion Affidavit as
set forth in more detail in this Agreement.
a) Ethics Clause: By signing this Agreement, the GRANTEE warrants that he/it has
not employed, retained or otherwise had act on his/her behalf any former County
officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any
County officer or employee in violation of Section 3 of Ordinance No. 010-1990.
For breach or violation of this provision the County may, in its discretion, terminate
this Agreement without liability and may also, in its discretion, deduct from the
Agreement or purchase price, or otherwise recover, the full amount of any fee,
commission, percentage, gift, or consideration paid to the former County officer or
employee.
b) Non Collusion Affidavit: GRANTEE by signing this Agreement, according to law
on my oath, and under penalty of perjury, depose and say that the person signing
on behalf of the firm of GRANTEE, the bidder making the Proposal for the project
described in the Scope of Work and that I executed the said proposal with full
authority to do so; the prices in this bid have been arrived at independently without
collusion, consultation, communication or agreement for the purpose of restricting
competition, as to any matter relating to such prices with any other bidder or with
any competitor; unless otherwise required by law, the prices which have been
quoted in this bid have not been knowingly disclosed by the bidder and will not
knowingly be disclosed by the bidder prior to bid opening, directly or indirectly, to
any other bidder or to any competitor; and no attempt has been made or will be
made by the bidder to induce any other person, partnership or corporation to
submit, or not to submit, a bid for the purpose of restricting competition; the
statements contained in this affidavit are true and correct, and made with full
knowledge that Monroe County relies upon the truth of the statements contained
in this affidavit in awarding contracts for said project.
c) Affidavit Attesting to Noncoercive Conduct for Labor or Services: Grantee under
penalty of perjury attests that Grantee does not use coercion for labor or services
in accordance with Section 787.06, Florida Statutes.
As defined in Section 787.06(2)(a), coercion means-
1. Using or threating to use physical force against any person;
2. Restraining, isolating, or confining or threating to restrain, isolate, or confine
any person without lawful authority and against her or his will;
3. Using lending or other credit methods to establish a debt by any person when
labor or services are pledged as a security for the debt, if the value of the labor
or services as reasonably assessed is not applied toward the liquidation of the
debt, the length and nature of the labor or service are not respectively limited
and defined;
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
7
4. Destroying, concealing, removing, confiscating, withholding, or possessing any
actual or purported passport, visa, or other immigration document, or any other
actual or purported government identification document, of any person;
5. Causing or threating to cause financial harm to any person;
6. Enticing or luring any person by fraud or deceit; or
7. Providing a controlled substance as outlined in Schedule I or Schedule II of
Section 893.03 to any person for the purpose of exploitation of that person.
As a person authorized to sign on behalf of Grantee, I certify under penalties
of perjury that Grantee does not use coercion for labor or services in
accordance with Section 787.06. Additionally, Grantee has reviewed Section
787.06, Florida Statutes, and agrees to abide by same.
36. Entire Agreement: The parties agree that the agreement above constitutes the
entire agreement between the County and Event Contractor.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
8
IN :WITNESS WHEREOF, :the parties hereto have executed this agreement the day and: ,ear
first above written.
't� S`E�Ia'
.;<4;Y;r, f F 9 :,;j; . •• Board of County Commissioners
-e adok, Clerk of Monroe County
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=� tYgii Clerk : May or/Chairman
MONROE COUNTY ATroRrEY
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CHR15'TINE LIMBERT-BARROWS.
ASSISTANT COUNTY ATTORNEY
DATE:_9/5/24
Greater Marathon Chamber:of Commerce, Inc.
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vent Name:'Original Marathon Seafood Festival
Destination Event: FY 2025
Contract 1 D#: 3324
9 •
EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered)
radio, and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go to
the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted posts,
pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No more
than 10% of the total allocated funds shall be expended on advertising media costs attributable to in-
county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage/shipping. This is a
direct mail promotional brochure/postcard/pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined in contract budget. TDC
will pay up to fifty percent (50%) of the production only (no click through cost) for digital programs showing
scheduled activities and information as outlined in the contract and contract budget. TDC will pay for print
or digital programs, but not both.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after the
contract has been reviewed and approved.
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
10
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For District III Destination Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys - Marathon" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites,website links, pre roll video,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". Electroinc Logos can be downloaded from h J., llll�
orili Keys
drAon
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". Electroinc Logos can be downloaded from h J., llll� m
drdT'ion
C)ridd Keys
Event Name: Original Marathon Seafood Festival
Destination Event: FY 2025
Contract ID#: 3324
11
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2025
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Original Marathon Seafood Festival
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $38,000
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $500
DIRECT MAIL PROMOTIONS:
PROGRAMS
PUBLIC RELATIONS:
*GENERAL NON-ALLOCATED: $1500
TOTAL $40,000
'The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in-county placement.