FY2025 09/11/2024 GVS COURTq°
o: A Kevin Madok, CPA
-
�o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida
�z cooN
DATE: October 28, 2024
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, D.C.
SUBJECT: September 11, 2024 BOCC Meeting/DI
Attached are electronic copies of the following Cultural Event Funding Agreements for
Fiscal Year 2025, totaling $664,623.00:
Organization Event Date Amount
Key West Art Center, Inc. Key West Art& Craft February 2025 $13,300.00
Festival
Old Island Restoration Conch Shell Blowing
Foundation, Inc.
Contest March 2025 $4 609.00
Friends of the Monroe County
Public Library in Key West, Friends of the Key West January -March $9,457.00
Florida, Inc.
Library Speaker Series 2025
Old Island Restoration Key West Home Tours December 2024 -
Foundation, Inc. March 2025 $15 370.00
Key West Impromptu
Key West Impromptu Classical Concerts 2025 January -March $16,273.00
Classical Concerts, Inc. 2025
Season
Key West Orchid Society, Inc. Key West Orchid Festival February -March $3,631.00
2025
Key West Artisan Market October 2024 -April$23,276.00
Daily Plan-it y 2025
Key West Garden Club November 2024 - $18,187.00
Key West Garden Club Inc. y April 2025
Florida Keys Community Pops in the Park November 2024 - $22,375.00
Concert Band, Inc. April 2025
The Fishguy Stage Light and Key West Outdoor Movies, October 2024 -May $3 527.00
Sound "Films at the Fort" 2025
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
Red Barn Theatre November 2024- $23 396.00
Red Barn Actor's Studio Inc. May 2025
Walk on White Key West, Walk on White October 2024 -May $6,602.00
Inc. 2025
Key West Players, Inc. Waterfront Playhouse 86th October 2024 -May $21,401.00
Season 2025
I Love Stock Island Inc. I Love Stock Island December 2024 - $22,667.00
June 2025
Key West Cultural Summer Solstice Celebration June 2025 $20,797.00
Preservation Society, Inc.
Lower Keys Chamber of 41st Annual Underwater July 2025 $21,375.00
Commerce, Inc. Music Festival
Fringe Theater of Key West, Fringe Theater Key West November 2024 - $22,852.00
Inc. July 2025
South Florida Symphony South Florida Symphony January - July 2025 $18,993.00
Orchestra, Inc. Orchestra
The Studios of Key West, Inc. The Studios of Key West December 2024 - $25,297.00
July 2025
Keys Hotel Operator, LLC Fins in Paradise August 2025 $19,625.00
Reef Environmental REEF December 2024 - $27,525.00
Education Foundation, Inc. August 2025
The Key West Harry S. Tru-ly Amazing Art February - August $15,970.00
Truman Foundation, Inc. 2025
Lower Keys Chamber of 39th Annual Island Fair November 2025 $12,375.00
Commerce, Inc.
Aquaplex Key West, LLC Aquanettes Past Present and October 2024 - $24,968.00
Future September 2025
Community Arts and Cultural Community Arts & Cultural October 2024 - $22,375.00
Inc. Presents November 2025
Florida Keys History of January - September
Diving Museum, Inc. History of Diving Museum 2025 $33 863.00
Key West Art& Historical
Key West Art and Historical Society Cultural October 2024 - $27,225.00
Society, Inc. September 2025
Heritage Series
Key West Burlesque Key West Burlesque October 2024 - $20,918.00
September 2025
Key West Botanical Garden Key West Tropical Forest& October 2024 - $25,815.00
Society, Inc. Botanical Garden November 2025
The Marathon Community Marathon Community October 2024 -
Theatre Inc. Theatre September 2025 $27,900.00
The Mel Fisher Maritime Mel Fisher Maritime October 2024 -
Heritage Society, Inc. Museum September 2025 $26 943.00
Randy Roberts LIVE! October 2024 -
Jumping Joe Productions Inc. $25 603.00
September 2025
The Birdcage Cabaret
The Birdcage Cabaret Starring Christopher October e 24 -2025 $26,591.00
Peterson September
Key West Film Society, Inc. Tropic Cinema October 2024 - $13,542.00
September 2025
Should you have any questions please feel free to contact me at(305) 292-3550.
cc: County Attorney
Finance
File
CULTURAL EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Reef Enviromental Education Foundation, Inc.
(Event Contractor) on this 11th day of September 2024.
WHEREAS, Florida Keys Council of the Arts, the Umbrella organization under contract with the
County, has recommended to the Monroe County Tourist Development Council (TDC), which has
endorsed the recommendation, that certain monies be allocated for promotion of an event, which has
as one of its main purposes the attraction of tourists, by Event Contractor; and
WHEREAS, the Umbrella organization recommends allocation of funds for the REEF (Event) in
December 2024 -August 2025.
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree
as follows:
1. Amount: County shall pay a sum not to exceed $27,525 (Twenty Seven Thousand Five
Hundred and Twenty Five Dollars — TDC District V funding Allocation) effective October 1, 2024 for
promotion and related expenditures, as described in the event budget, attached hereto as Exhibit D,
for production of the REEF in December 2024 - August 2025. Of this amount, no more than 30% or
$4,019 shall be expended on advertising media placement and production costs line item attributable
to in-county placement. Of the total funding allocation $27,525 will be spent and submitted for
reimbursement by September 30, 2025. No funds will be rolled into the FY 2026 budget and the
Agreement will terminate on September 30, 2025. No amendments shall be made to the Budget
as set forth in Exhibit D after approval of agreement. Payment will be made only after Event
Contractor submits invoices and supporting documentation, in accordance with generally accepted
accounting principles, acceptable to the County Clerk. The general non-allocated section of an
Umbrella event budget shall not exceed 15% of the total budget and may be utilized for unforeseen
permissible expenditures and for those budget lines that may require additional funds. Monroe County's
performance and obligation to pay under this agreement is contingent upon an annual appropriation by
the Board of County Commissioners.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in the Schedule of Events, Exhibit C, attached hereto.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation
as required by the County Clerk's rules and policies no later than September 30, 2025 unless the date
of the event is amended upon written approval of the Cultural Umbrella and TDC Director. Event
Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices
received by the County after September 30, 2025 unless the date of the event is amended upon written
approval of the Cultural Umbrella and TDC Director, and the County shall not be obligated to pay for
any services provided by Event Contractor under this agreement if documentation as noted above is
not received on or before this reimbursement deadline date by the TDC administrative office. To be
eligible for reimbursement, the request for reimbursement and supporting documents (checks, invoices,
credit card statements, bank statements, etc.) must show that the items were paid for directly by the
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
1
same entity named on the agreement with the County. For clarification on reimbursements, please refer
to the reimbursement packet provided to you upon execution of your funding agreement.
4. Expiration of Agreement: This agreement expires on Septmeber 30, 2025 and the
County shall not be obligated to pay for any services provided by Event Contractor under this agreement
if documentation as noted above is not received on or before this reimbursement deadline date by the
TDC administrative office, unless the date of the event is amended upon written approval of the Cultural
Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury, and property damage (including property
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided by Event Contractor, or
other activities and funding associated with this agreement, except those losses or damages caused
by the negligent or wrongful act or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes,
the participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability
insurance pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage,
nor shall any contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractors warrant that, in respect to itself, it has neither
employed nor retained any company or person, other than a bona fide employee working solely for it,
to solicit or secure this agreement and that it has not paid or agreed to pay any person, company,
corporation, individual, or firm, other than a bona fide employee working solely for it, any fee,
commission, percentage, gift, or other consideration contingent upon or resulting from the award or
making of this agreement. For the breach or violation of the provision, the Event Contractor agrees
that the County shall have the right to terminate this agreement without liability and, at its discretion, to
offset from monies owed, or otherwise recover, the full amount of such fee, commission, percentage,
gift, or consideration.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement
and will cooperate with County in the investigation arising as a result of any action, suit or claim related
to this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
2
laws of the State of Florida in the 16t" Judicial Circuit for Monroe County; venue shall be in Monroe
County, Florida.
11. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County,
Florida. This agreement shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
14. Termination of Agreement: This agreement shall terminate on September 30, 2025.
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at a
level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the event
that funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuant
to the terms specified herein, this agreement may then be terminated immediately by the TDC
administrative office providing written notice of termination delivered in person or by mail to Event
Contractor. The Grantor may terminate this agreement without cause upon giving written notice of
termination to Event Contractor. The Grantor shall not be obligated to pay for any services or goods
provided by Event Contractor after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the TDC
administrative office to Event Contractor, through its officer, agent or representative, no less than sixty
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through
its officer, agent or representative, written notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this agreement as Exhibit "B". All
promotional literature and display advertising must display the "Florida Keys & Key West Come As You
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
3
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted
by the TDC and County in April, 2010.
In-County Logo: The logo that includes the "Monroe County Tourist Development Council' designation
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets,
programs, posters, banners (hanging and displayed outdoors) and digital advertising on websites,
website links, pre-roll video, banners, mobile and email blasts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". Electroinc Logos can be
downlaoded from II � I :y, Jirll ` rmll1 �.
Out-of-County Logo: The logo that does NOT include the "Monroe County Tourist Development
Council' designation is to be utilized in out-of-county newspapers and magazines, brochures,
postcards, pamphlets, programs, posters and digital advertising on websites, website links, pre-roll
video, social media promoted posts, banners, mobile and email blasts. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council'. Electroinc Logos can be
downlaoded from h! ,� lrIp I i I l m 1
17.
Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the
County.
19. Modification: The event name, time & date of the event and Schedule of Activities may
be amended upon written approval of the Advisory Committee and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory Committee, TDC and the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it
is found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to the County any amounts already paid to them under this agreement and relieve the
County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
23. Finance Charges: The County and TDC will not reimburse, pay or be responsible for any
finance charges.
24. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County
and TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor,
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
4
its employees or agents, resulting in either bodily or personal injury or property damage to any
individual, firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that
there will be no discrimination against any person, and it is expressly understood that upon a
determination by a court of competent jurisdiction that discrimination has occurred, this Agreement
automatically terminates without any further action on the part of any party, effective the date of the
court order. County or Event Contractor agree to comply with all Federal and Florida statutes, and all
local ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1)
Title VII of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race,
color or national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss.
1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the
Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of
disabilities; 4)The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107)which prohibits
discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255)7
as amended, relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol
Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended,
relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service
Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality
of alcohol and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et
seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The
Americans with Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time,
relating to nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II,
which prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of,
this Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name as designated in its corporate
charter (if a corporation), and b) they are empowered to act and execute the agreement for the Event
Contractor and c) this agreement has been approved by the Event Contractor's governing board or
other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
5
30. Breach and Penalties: The parties agree to full performance of the covenants contained
in this agreement, and the County reserves the right at its discretion, provided such breach is material,
to terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement
terms or negligent performance of the agreement terms by the Event Contractor.
31. Notice: Any notice required or permitted under this agreement shall be in writing and
hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Event Contractor: Amy Lee
Reef Enviromental Education Foundation, Inc.
P.O. Box 370246
Key Largo, FL 33037
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
32. Force Maieure: The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage,
war or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or
civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm,
flood, drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient
supply of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has
exercised reasonable care in the prevention or mitigation of damages and delay, any such delay or
failure shall not constitute a breach of the agreement. Upon demand of TDC or County, the Event
Contractor must furnish evidence of the causes of such delay or failure. County shall not pay for any
services or activities, promotional or otherwise, connected with an event produced after the date(s)
described in paragraph 1.
33. COUNTY FORMS: By signing this Agreement, GRANTEE has sworn or affirmed to the
following requirements as set forth in the Ethics Statement and Non-Collusion Affidavit as set forth in
more detail in this Agreement.
a) Ethics Clause: By signing this Agreement, the GRANTEE warrants that he/it has not
employed, retained or otherwise had act on his/her behalf any former County officer or
employee in violation of Section 2 of Ordinance No. 010-1990 or any County officer or
employee in violation of Section 3 of Ordinance No. 010-1990. For breach or violation of
this provision the County may, in its discretion, terminate this Agreement without liability
and may also, in its discretion, deduct from the Agreement or purchase price, or otherwise
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
6
recover, the full amount of any fee, commission, percentage, gift, or consideration paid to
the former County officer or employee.
b) Non Collusion Affidavit: GRANTEE by signing this Agreement, according to law on my
oath, and under penalty of perjury, depose and say that the person signing on behalf of
the firm of GRANTEE, the bidder making the Proposal for the project described in the
Scope of Work and that I executed the said proposal with full authority to do so; the prices
in this bid have been arrived at independently without collusion, consultation,
communication or agreement for the purpose of restricting competition, as to any matter
relating to such prices with any other bidder or with any competitor; unless otherwise
required by law, the prices which have been quoted in this bid have not been knowingly
disclosed by the bidder and will not knowingly be disclosed by the bidder prior to bid
opening, directly or indirectly, to any other bidder or to any competitor; and no attempt
has been made or will be made by the bidder to induce any other person, partnership or
corporation to submit, or not to submit, a bid for the purpose of restricting competition; the
statements contained in this affidavit are true and correct, and made with full knowledge
that Monroe County relies upon the truth of the statements contained in this affidavit in
awarding contracts for said project.
34. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
7
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Contract. 1 .
EXHIBIT A
Acceptable Event Marketing Expenses for Cultural Events
Within the Cultural Umbrella events funding category, the allocation received by the Event Contractor
is to be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. The following are the only acceptable expenses:
Media Placement& Production Costs: Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, website links, pre-roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go
to the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted
posts, pre-roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No
payment will be made for development or operations (hosting) of websites. No more than 30% of the
Media Placement and Production Costs line item shall be expended on advertising media costs
attributable to in-county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures/postcards and pamphlets including postage and shipping. This
is a direct mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs/Play Bills: TDC will pay up to fifty percent (50%) of the cost of production and printing of
an event program/play bills showing scheduled activities and information on the event as outlined in
contract budget. TDC will pay up to fifty percent (50%) of the production only (no click through cost) for
digital programs showing scheduled activities and information as outlined in the contract and contract
budget. TDC will pay for print or digital programs, but not both.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such
as, but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business,
organization or the facility.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after
the contract has been reviewed and approved.
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
9
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Cultural Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council'
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council' designation is to be
utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs,
posters, banners (hanging and displayed outdoors) and digital advertising on websites, website links,
pre-roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council'. Electroinc Logos can be downloaded from
Ijiim I :cor�rm/Nogg) �
FloriddKeys,
yy�st
YOU dr .
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council' designation
is to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters and digital advertising on websites, website links, pre-roll video, social media
promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council". Electroinc Logos can be downloaded from
1.;lr r� llc Ijiim I :cor�rm/Nogg) �
FloriddKeys
Key es,t
". 0 COMe d,S YOU dr y
Event Name: REEF
Cultural Umbrella Funding FY 2025
Contract I D#: 3341
10
Exhibit C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA EVENT
FISCAL YEAR 2025
October 1, 2024 — September 30, 2025
SCHEDULE OF PROPOSED ACTIVITIES
EVENT NAME: REEF
Please list scheduled EVENT activities in Monroe County in date order*
ACTIVITIES MONTH/YEAR ACTIVITY OCCURS NUMBER OF DAYS **
Lionfish Art/Jewelry Workshop December&April 2024 2
REEF Fish & Friends Seminars January-August 2025 8
Arts & Science Festival April 2025 1
Grand Opening - Ocean 0 June 2025 2
Great Annual Fish Count July 2025 2
***Pre-Promotion: OCT/NOV 2025
Ll YES Are you requesting per-promotion funds
X NO
15
TOTAL DAYS=
Total Days can NOT exceed 365 days.
** Multiple activities within a calendar day (24-hour period) equals only 1 (one) day.
***If part of your funding request for this fiscal year is to promote event activities taking place
in the next fiscal year (pre-promotion), then the following rules will apply:
1. Pre-promotion is only allowed for an event taking place during the months of October
and November. If your event takes place after November 30, you must apply for funding
in the next fiscal year.
2. All pre-promotion funding MUST be spent prior to September 30 of the fiscal year you
are funded in.
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2025
IIL...IICN4 I S 1 0III 114"�Ill....11k 1 III 4(3 I Ilh°°III IIIs Ilk IIL. Ilk I 1 0III° Ilk Ilh°°°Ilk III° 1 0 1Ilh°°III Ilk Ilh°°° III IIL. III III 114"�114"�IIL...IIC I III III
... �....
���III III' IIIIII ��� �III IIIIIL........ IIL...IIL... IIL..�IIL...IIL... IIIIII�IIIIIL...�IIIIII ��� IIL.... .III IIL...JII" IIL...��� �III III I IIIII� I
.. r.... �..�.0
I III III IIL........III�IIL... IIIIIL...IIL... IIL..�IIL........ III IIIIIL........IIIIIL.�IIIIIL........III I��� 1' 1 III IIIIII��� IIL..� !IIL.����IIL........� �IIL.... .III III IIIIIL..�III� IIL.�„� III �IIL...JII� IIL..� III III III�' IIL....... ' III ���Ilhllh: Ilh: IIIIIh: III I
REEF
EVENT NAME
""MEDIA PLACEMENT & PRODUCTION COST: $13,397
� nuully3Q:',V%o fliu s hnu ?u�a:uuin iiinay oin in couunity adv° itisiiu.g)
PROMOTIONAL SIGNS: $1,000
PROMOTIONAL ITEMS: $5,000
DIRECT MAIL PROMOTIONS: $4,000
PROGRAMS/PLAY BILLS: $0
PUBLIC RELATIONS: $0
"","",GENERAL NON-ALLOCATED: $4,128
qll uuuuds aII"Il.)l ?d to Il\M?gym a II"IIac�?ir°ir 111ut & II"uoduudoiiii Cost uinay oiliily
lia,A to out of cou.unity adv° itusiu.g)
TOTAL $27,525
$27,525 of the total funding allocation will be spent and submitted for reimbursement prior to September
30, 2025.
$0 of the funding allocation will be rolled into the FY 2026 budget and will be eligible to be submitted
for reimbursement after September 30, 2025.
""No more than 30'Xii of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in-county placement (see Exhibit A of Application).
""""The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
AFFIDAVIT ATTESTING TO NONCOERCIVE CONDUCT
FOR LABOR OR SERVICES
Entity/Vendor Name: Reef Environmental Education Foundation
Vendor FEIN: 65-0270064
Vendor's Authorized Representative: Amy Lee, Communications Manager
(Name and Title)
Address: 98300 Overseas Hwy
City: Key Largo State: FL Zip: 33037
Phone Number: 305-852-0030
Email Address: amy@REEF.org
As a nongovernmental entity executing, renewing, or extending a contract with
a government entity, Vendor is required to provide an affidavit under penalty of
perjury attesting that Vendor does not use coercion for labor or services in
accordance with Section 787.06, Florida Statutes.
As defined in Section 787.06(2)(a), coercion means:
1. Using or threating to use physical force against any person;
2. Restraining, isolating, or confining or threating to restrain, isolate, or
confine any person without lawful authority and against her or his will;
3. Using lending or other credit methods to establish a debt by any person
when labor or services are pledged as a security for the debt, if the value
of the labor or services as reasonably assessed is not applied toward
the liquidation of the debt, the length and nature of the labor or service
are not respectively limited and defined;
4. Destroying, concealing, removing, confiscating, withholding, or
possessing any actual or purported passport, visa, or other immigration
document, or any other actual or purported government identification
document, of any person;
5. Causing or threating to cause financial harm to any person;
6. Enticing or luring any person by fraud or deceit; or
7. Providing a controlled substance as outlined in Schedule I or Schedule
II of Section 893.03 to any person for the purpose of exploitation of that
person.
As a person authorized to sign on behalf of Vendor, I certify under penalties of
perjury that Vendor does not use coercion for labor or services in accordance
with Section 787.06. Additionally, Vendor has reviewed Section 787.06, Florida
Statutes, and agrees to abide by same.
Certified By: Amy Lee , who is
authorized to sign on behalf of the above referenced company.
Authorized Signature: Dig tally signed by Amy Lee
Date'.2024.07.181b:0929-04TU
Print Name: Amy Lee
Title: Communications Manager