HomeMy WebLinkAboutItem D5 D5
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
January 15, 2025
Agenda Item Number: D5
2023-3474
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan
AGENDA ITEM WORDING: Approval to Advertise a Request for Applications for FY 2026
Destination and Turnkey Events.
ITEM BACKGROUND:
Attached is a copy of the FY 2026 Destination and Turnkey Event Funding Application.
The following revisions were made:
Updates to the application include:
• Updated the dates throughout the application
• Included December 2026 in Pre-Promotion
• Removed requirement for Applicant to provide a letter of intent if they require permits from a
municipality(the final Agreement states that it is the applicant's responsibility to obtain all
necessary permits)
• Each DAC was provided with the opportunity to update their funding levels. The following
funding level changes were made:
o DAC I added $35,000 and $50,000 Turnkey Levels
o DAC II added $10,000 and $15,000 Turnkey Levels
o DAC III added $10,000 and $20,000 Turnkey Levels
o DAC IV added $10,000 and $15,000 Turnkey Levels
o DAC V added $15,000, $25,000 and $35,000 Turnkey Levels
• Tables 1,2,3 and the occupancy tables have been updated for each District
• Added New Vendor Form and Change of Vendor Form
TDC approved at their meeting of December 6, 2024
PREVIOUS RELEVANT BOCC ACTION:
INSURANCE REQUIRED:
835
No
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
FY 2026 Destination and Turnk-ey Event Application.pdf
FINANCIAL IMPACT:
836
DES"TINA"TION[TU RN KEY EVEN''I' SCHEDULE
.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
FY 2026
..................FC)R EVENTST AKIN G PLACE BETWEEN (-,)C"1'(-,)13ER 1 , 2025 ANE)
SEPTEMBER 30, 2020
TDC APPROVAL TO ADVERTISE: December 6, 2024
BOCC APPROVAL TO ADVERTISE: January 15, 2025
NOTICES SENT TO INTERESTED PERSONS February 3, 2025
ADVERTISE RFP: Week of February 3, 2025
APPLICANT WORKSHOPS: February 26, 2025
Approx. 64 DAYS
1)1,;A 1)L I N 1,,: Weels ol'Aliril 8, 2025
(1),ite to be cotifirined with Ptirchasitig)
SEND OUT EVENT APPS TO DAC MEMBERS: May 19, 2025
DAC DEADLINE: May 23, 2025
DAC APPROVAL: June 3'd and 4th, 2025
TDC APPROVAL: July 29, 2025
BOCC APPROVAL SEPTEMBER/OCTOBER BOCC (EFFECTIVE DATES OF
OCTOBER IST FOR AGREEMENTS)
837
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APPLICATION DEADLINE:
Additional ways to access this Zoom meeting can be found in the legal notice posted on the
County's electronic biding platform at 1r"it s://rrncirnirceaccu irnt fll.bcirnfiiirealrnu b.ccrrn
All inquiries and correspondence, other than submission of application, should be made to the
Monroe County Tourist Development Council. Contact Maxine Pacini or Ammie Machan at
rm„i..........................(-) lla....l �, s. �irn°n sir IVlaxiin ,k cz"�Il lla....l ,k s. �irn°n
Monroe Count Tourist Develo ment Council—Destination and Turnke Event Fundin for FY 2026
838
The Monroe County Tourist Development Council (TDC) administers the four (4) cent bed tax
collected for the purpose of promoting the Florida Keys as a tourist destination. Each year the
TDC invites applicants who are registered to do business in Florida, to apply for funding for
events in the Florida Keys. All applications will be reviewed by the appropriate District Advisory
Committee (DAC), who shall make recommendations on funding the events to the TDC. Upon
approval of the recommended funding allocation by the TDC, the administrative office will work
with the event coordinator to establish a contract for the event and will present the proposed
contract to the Monroe County Board of County Commissioners for final approval.
D D IIII II NIIII I""'IIII N Q N EVEN`I""
The special event funding program is intended for an organized special annual event that
generates overnight visitors for multiple Monroe County lodging properties, as well as out-of-
area marketing exposure, and is open to the general public. Historically these events have
included: festivals, concerts, and sporting events. Qualified special events shall guarantee
overnight visitors and brand the destination while secondarily entertaining the visitors who are
already here.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the
specific event reflected within the contract with the TDC/BOCC versus the regular programming
of a business, organization, or facility.
For the purpose of this solicitation, a Destination event is developed and produced to entertain
the public and promote tourism in the Florida Keys and Key West by guaranteeing overnight
visitors and branding the destination while secondarily entertaining the visitors who are already
here. Funding is for event marketing purposes only (advertising; promotions; public relations,
etc.)
The event sponsor, for purposes of this RFA and any resulting contract, shall be the production
agent primarily responsible for the production of the event and the entity soliciting funding under
this process. No more than 10% of the total allocated funds shall be expended on advertising
media attributable to in-county placement. A list of TDC permissible marketing expenditures can
be viewed in Exhibit A of the sample contract at: Irru,, :// w.r�ri irlir ecou�„int
III o�/Il:�o a rncai � cai cair/ iicar /11 11 /� ar�rny llca II �estinatiioi II .ycai ircroear�rncai No reimbursement
will be considered for items that are not covered by Exhibit A.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
2 839
i D� lllEVENi
District Advisory Committees (DAC) have assigned their top levels of funding to Turnkey Events,
recognizing that those events provide the highest level of economic impact to their district and
serve to brand the destination. The event shall be one that creates a compelling reason to visit
that doesn't already exist without the event. Therefore, consideration for the amount of funding
allocated to a Turnkey special event shall be predicated upon showing of the economic impact
resulting in room night stays generated by the event attendees.
A Turnkey event shall be considered an all-inclusive event where the event contractor has
financial responsibility for every aspect of the production, promotion, and management of the
event. Payment under a contract for a Turnkey event will be made only after completion of the
event and proof that the scope of services as described within the contract has been completed.
The DAC when considering funding of a Turnkey event may also specify within the scope of
services of the contract, specific marketing components that the DAC feels important to the
success of the event.
If a Turnkey event is delayed or cancelled for any reason, no payment shall be forthcoming,
even if the event contractor has out-of-pocket expenses leading up to the actual event. The TDC,
therefore, strongly recommends that the event contractor purchase insurance that covers the
cancellation or delay of an event due to "force majeure" or unforeseen circumstances.
Please note that the DAC may deny funding of an event applying as Turnkey and consider
funding the application as a Destination event.
l''°' II'°' IIII IIII C i 'i' l'° IU'°' i IIII I01111 IIII JIII""'i""'llll
Applications can only be accepted from a public entity governed by a county or municipality; or
a profit or not-for-profit; or a private business in good standing with the Division of Florida
Corporations. Prior to completing an event application, please go to „ ,u�„ir�„biZ.,,, irg„ to ensure
that your organization is registered to do business in the State of Florida. Only entities
(applicants) that are duly registered will be accepted. Attache a copy of the print out from
Sunbiz to your application.
Contact the TDC Administrative Office 305-296-1552 to ascertain date, time and venue of the
event funding workshop that will be held within the District in which you are applying. Each DAC
has specific marketing goals and it is strongly recommended that all prospective applicants
attend the workshop in the District where you plan to apply for funding to ascertain the marketing
direction and expectations of that District as it pertains to event applications.
The cost of preparation and submission of the application is the responsibility of the applicant.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
3 840
Applicants must ensure that their application is submitted to the Monroe County Purchasing
Department by the date, time and method as noted on page 1 of the application. Applications
that are received after the specified deadline as determined within the RFA will not be accepted.
This policy mirrors that of the Board of County Commissioners.
Applicant shall complete, copy, sign (by an authorized officer) and submit the application to the
Monroe County Purchasing Department. Should an attachment be required for your application,
note the Exhibit number on the top right-hand corner of each sheet.
Applicant shall familiarize him/herself with referenced online materials noted on the application
check list on page 45. The online materials include sample contracts and samples of the scoring
system used in determining funding eligibility.
Applicant shall be responsible for securing all federal, state and local permits and approval
necessary for the event. Award of funds under this application does not indicate any approval
by the County and applicant shall be required to comply with all County laws, rules and
requirements. Events that require or have an Agreement with a municipality must have a valid
Agreement with the municipality at the time the event will take place. If the event requires a
permit from a municipality, a letter of intent to approve the permit subject to any unforeseen
circumstance must be provided to TDC administrative office prior to signing of final Agreement.
Please consult with the TDC Administrative Office prior to starting the application process if you
are uncertain about whether your event would be considered.
The applicant shall not lobby, solicit or act to influence the Advisory Committee members and/or
the TDC board members in any way that may have an effect on the outcome of the competition,
discussion or negotiations leading to the allocation of funding, or an award of contract as
reviewed and approved by the County Attorney's office. Such action may lead to withdrawal of
the application from consideration.
The application shall be considered complete upon receipt and should stand alone with no other
information being provided after-the-fact other than any additional information that may be
requested by the TDC Administrative Office, or questions from the DAC at the allocation meeting.
DAC recommendation on funding allocations shall be limited to recommending allocations which
do not exceed the amount requested by the applicant. Funding requests may be denied, reduced
to a lower level or accepted at the level requested. It is important for the applicant to be aware
that scoring the minimum points required to be considered does not guarantee funding for the
event.
All information furnished or disclosed as part of the application process is considered public
record by the laws of the State of Florida.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
4 841
All respondents must use the current application downloaded from the County's electronic
bidding platform at https:HmonroecountV-fl.bonfirehub.com OR www.monroecounty-
fl.gov/BonfireBids. Use of any other application will result in your application being
rejected. All directions within the application must be followed or it will not be accepted.
In the event that additional rounds of FY 2025 of funding applications are offered, the updated
application MUST be downloaded and use of this application for additional rounds of funding will
result in your application being rejected.
Applications must be uploaded to the County's electronic bidding platform by the deadline date
and in the manor listed on the first page of this application. It is applicant's sole responsibility to
ensure that the application is successfully received prior to the application deadline.
"W011Il'(SI.101 f""" l°)!°)IIII JIIICAN i
A workshop will be held via zoom for those applicants that are interested in applying for funding.
Attendance is strongly recommended. (Please note that all times zoom information are subject
to change and can be confirmed by emailing Ammie and Maxine at.................................................... l , Q�E and
............ Zin .. .. :::1� ...:. ..:.. :g.n)-
INSERT ZOOM INFORMATION
The District Advisory Committee will be reviewing your event application and scoring it during
the allocation meeting.
Scoring will be using a scale with 1 being the lowest.
Upon evaluation, the total scores will be tabulated and applications not scoring 17 points or
higher by the majority of the sitting members, will not be considered for funding. Those events
that meet the minimum scoring requirements noted above will be ranked starting with the highest
average score. In the case of a tie, the highest score in the Timing of Event will be the
determining factor. Points are listed at the end of each Exhibit for ease of scoring by the
reviewers. View Sample scoring sheet here: Iru,,p, .://r ,ww.r�rioiriir ecou ,lnt.Y
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The minimum points threshold required to be considered, 17, has been set such that events that
are considered very good to excellent in their "Purpose, Itinerary & Room Nights", "Soundness
of Marketing Plan & Financial Commitment" and "Action Plan" should meet the minimum for
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
5 842
consideration regardless of the "Timing of Event". Events that are considered somewhat good
in those categories will need to thoughtfully utilize "Timing of Event" points in order to meet the
minimum points threshold to be considered. In other words, timing events to be held in slower
months and/or to produce room night stays during mid-week days will be important for achieving
sufficient minimum scoring. Events that are poor in their "Purpose, Itinerary & Room Nights",
"Soundness of Marketing Plan & Financial Commitment" and "Action Plan" will not meet the
minimum to be considered.
It is important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
Destination Events that take place between October 1, 2026 and December 31, 2026 may apply
for pre-promotion of their event. All promotion and related expenditures MUST be spent prior to
September 30, 2026.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
6 843
FY 2026
October 2025 November 2025 December 2025
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 1 1 . 2 3 .4 5 6
5 6 7 8 91011 2 3 4 5 6 7 8 7 8 . 9 10111213
12 13 14 15 161718 9 10 1 1 12 13 14 15 14 15 16 17 1819 20
19 2021 22 23 24 25 16 17 18 19 20 2122 21 22 23 24 25�26 27
26 2728 29 30 31 23 24 25 26 27 28 29 28 2930 31
30
January 2026 February 2026 March 2026
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
C 2 3 1 2 3 4 5 6 7 1 2 . 3 4 .5 6 7
4 5 6 7 8 910 8 9 10 11 1213 14 8 910 111213 14
11 12 13 14 1516 17 15 16 17 18 1920 21 15 1617 18 1920 21
18 19 20 21 22 23 24 22 23 24 25 26 27 28 22 2324 25 26 27 28
25 26 27 28 29 30 31 29 3031
April 2026 May 2026 June 2026
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 1 2 1 . 2 3 .4 5 6
5 6 7 8 91011 3 4 5 6 7 8 9 7 8 .910111213
12 13 14 15 161718 10 11 12 13 1415 16 14 15 16 17 18 19 20
19 2021 22 23 24 25 17 18 19 20 2122 23 21 22 23 24 25 26 27
26 2728 2930 24 25 26 27 28 29 30 28 2930
31 _
July 2026 August 2026 September 2026
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3ri 1Su Mo Tu We Th Fr Sa
5 6 7 8 91011 2 3 4, 5 6 7 8 1 2 3 4 5
12 13 14 15 161718 9 10 11 12 13 14 15 6 7 8 9 10 11 12
19 2021 22 23 24 25 16 17 18 19 20 2122 13 1415 16 17 18 19
26 2728 29 30 31 23 24 25 26 27 28 29 20 2122 23 24 25 26
30 31 27 2829 30
USA Holidays and Observances
13 Oct, 25 Columbus Day 11 Nov, 25 Veterans Day 27 Nov, 25 Thanksgiving Day
25 Dec, 25 Christmas 01 Jan, 26 New Year's Day 19 Jan, 26 M L King Day
16 Feb, 26 Presidents' Day 03 Apr, 26 Good Friday 05 Apr, 26 Easter Sunday
25 May, 26 Memorial Day 19 Jun, 26 Juneteenth 03 Jul, 26 Independence Day
Holiday
04 Jul, 26 Independence Day, 07 Sep, 26 Labor Day
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
7 844
IIIII IIIII''°° IIIII............ICATIGNIIIII°° IIIII° . IIIIIIIII IIIIII IIIII IIIII'°°° IIIII IIIII IIIII IIIII
EVENTS TAKING PLACE BETWEEN OCTOBER 1, 2025 THROUGH SEPTEMBER 30, 2026.
DESTINATION EVENTS THAT TAKE PLACE BETWEEN OCTOBER 1, 2026 — December
31, 2026 MAY APPLY FOR PRE-PROMOTION OF THEIR EVENT
TITLE OF EVENT
EVENT WEBSITE ADDRESS
VENUE
DATE(S) OF EVENT
If you are applying for pre-promotion of an event that takes place
between October 1, 2026 to December 31 , 2026 please check this box: ❑
f°°°our date of c cin't uiefeii to IIII° 2626 ualllein6auir oin pure uiou page)
APPLICANT ORGANIZATION
Registered business name exactly as it appears on :..:. u�„i.nb1 pirg. Attach a copy of the
print out from Sunbiz to this application.
For Profit ❑ Not for Profit ❑
Please provide a contact for general correspondence for the event. The person listed below
should be able to accept responsibility for receipt of information.
CONTACT PERSON
EMAIL (for correspondence)
TELEPHONE NUMBER (daytime/mobile)
ADDRESS
SUMMARIZE APPLICANT HISTORY:
CODE ENFORCEMENT: Does your organization/property have any outstanding code violations
and/or fines/costs or liens? (please note that pursuant to section 2-25(e), Monroe County Code, organizations
with outstanding code compliant fines are not eligible to receive grants or contracts from the County until such time
as the fines are resolved through payment or settlement). Yes ❑ No ❑ If yes, please explain
below:
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
8 845
HAS THIS EVENT BEEN PRODUCED IN THE PAST? Yes ❑* No ❑
*IF YES, WHEN?
DID THE SAME APPLICANT PRODUCE IT? Yes ❑ No ❑
List the name of President and other individuals authorized to execute contracts and otherwise
act on behalf Applicant:
Name Title
List staff members, including volunteers, responsible for administrating and organizing this
event, with evidence of their qualifications and capabilities to accommodate the demands of the
event.
Name Qualifications Capabilities
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
9 846
DISTRICT I APPLICANTS ONLY
(Encompasses the City Limits of KeyWest)
When applying for funding, it is important to understand the number of lodging units
available within the Districts as it is the maximum number of room nights which may be
sold per day — review Table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District I: Key West Units
Max. daily room nights)
Hotel/Motel/B&B/Guest House/Inn 6087
Vacation Rentals 1165
RV Park & Campground 0
Total: 7252
Source: Florida Department of Business and Professional Regulation,TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this District had to sell to raise enough two-
penny bed tax revenue for each level of event Table 2:
funding. The chart is provided to give a clearer District I., Key West
context to the value of the bed tax dollar that Funding Level Room Nights
funds each level. $10,000 1,410
,0{10 2, 90
The District Advisory Committee may use their $17 17
discretion when evaluating funding $25 0
000
allocations. However, it is important to $35 000 4 0
5 522 000 7,040
understand how the income is derived.
$75,000 10,560
$100;000 14,080
$120;000 16,900
150;040 21,120
1,7'5,040 24,640
$200;000 28,160
Check box below that best describes the primary purpose of your event:
❑ To draw out— of— county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
10 847
DISTRICT I CONTINUED ..
EXHIBIT
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (venue and time)
Day 2:Food and Wine tasting (venues and time)
Da 3:Art Festival include venue and times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
11 848
DISTRICT I EXHIBIT A CONTINUED._.
NUM'C' "IIII° I I°° II' I, I°II S ANTIICIPAT Ulf) IP�011 EVE14T
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting
documentation which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
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Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
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Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
12 849
DISTRICT I CONTINUED,..
F!�QJIWMNG 11EQUESI
❑ Check this box if your event meets the definition of a New Event.
Definition of New Event: An event that has not taken place in this District previously. A New
Event choosing this category will be considered with other New Event applications from a
separate resource specifically allocated for New Events. If your event does not score the
minimum required score by a maiority of the sitting members, your application will not be
considered for funding. It is important for the applicant to be aware that scoring the minimum
points required to be considered does not guarantee funding of the event.
❑ Level 1: $10,000 ❑ Level 2: $17,000 ❑ Level 3: $25,000
II°
A New Event may choose to apply under the regular event funding process wherein the new
event will compete with previously funded events
Regular Event Funding: Complete this section if your event is NOT applying as a New Event.
Check the appropriate category (Destination or Turnkey) and grant level you are applying for. If
your event does not score the minimum required score by a maiority of the sitting members, your
application will not be considered for funding. The DAC may also decline funding your
application, or fund at a lower funding level. It is important for the applicant to be aware that
scoring the minimum points required to be considered does not guarantee funding of the event.
❑ III' ss uiui s° uioui IIII uinduii II ev& IllRequestinI
❑ Level 1: $10,000 ❑ Level 2: $17,000 ❑ Level 3: $25,000
❑ Level 4: $35,000 ❑ Level 5: $50,000 ❑ Level 6: $75,000
❑ III'uirinllke uinduii 11 s &I IIII' sduss° inI
❑ Level 7: $35,000 ❑ Level 8: $50,000 ❑ Level 9: $100,000
❑ Level 10: $120,000 ❑ Level 11: $150,000 ❑ Level 12: $175,000
❑ Level 13: $200,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
13 850
DISTRICT I CONTINUED,..
EXHIBIT
ij!"nJn of even
Events are scored based on when in the calendar year they are held. Shoulder and off-season
events receive higher scoring. Additional scoring points are also given for mid-week events. The
average of the past two fiscal years' occupancy, as reported by Smith Travel Research (STR),
is used to create the Timing of Event Scoring. Please note, vacation rental data is not included
in STR. Points are assigned to each occupancy level range. Table 3 below depicts the points
associated with each occupancy level range. Next, it shows the times which your District, during
the past two fiscal years, reached each occupancy level.
Table 3:
[District I -Timm of Event corm
May, June', August—
0% to 7 % 3 December 1-24 ❑
80% to 89% 2 January—April & July 2
December 25-31 Martin Luther King
Jr., Memorial Day& Independence Day
Weekends, Fantasy Fest, Power Beat,
90% to 100% 0 and Lobster Mini Season Week ❑ 0
100%
District I Two Year Average Occupancy Trends By Month
90% m1
80%
a
0 70/ ..
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
4 Seriesl 84%.... 89% 88% 85% 78% 77% 82%.. 69% 58% 66% 74% 79%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked)
2 If your event includes a scholarship component or local charitable contribution
Add one (1) point. Attach backup of contribution as Exhibit B. 1
If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding orfollowing a holiday
weekend) +4
• Add four (4) points if your event falls on at least 2 mid-week days
or or
• Add two (2) points if your event falls on only 1 mid-week day
+2
4 District I Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
14 851
WIvy,
hen applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
e i
Source: Florida Department of Business and Professional Re ulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many
room nights this District had to District II: Bi Pine Ke & The Lower Ke s
sell to raise enough two-penny
bed tax revenue for each level of
event funding. The chart is
provided to give a clearer
context to the value of the bed
tax dollar that funds each level.
l
The District Advisory Committee
may use their discretion when
evaluating funding allocations. f
However, it is important to ',
understand how the income is
derived.
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
15 852
r
i(hllllllllllllllll IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
uuuu
IIIII IIII ,
rr
I �
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
16 853
r
IIIII IIII
Nil
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
It tt s', �rv�rvv�rv.�n ��r rWc: �. ��t B. v D c:�. �nrW��tC:rW�ItrWr VurWvu : 4.:. �. rvrW xa�rr ��rW
,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,�,,,,,,,,,,,,,,,,,
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III IIHcaint sl[,ivaIIIIIL Ilh e oaouircd oin fl,,iuc aouirnllburina'floin of III II a Hbll rto � III ui i aui �° uiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY a ui Ilbe uir o� IIII'° ooirn IIY ui I[,°to Y a in d d III 1 III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
17 854
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"floiin IIII suindhn II ev& IllRequestinnI
❑ Level 1: $5,000 ❑ Level 2: $10,000 ❑ Level 1 $15,000
❑ Level 4: $20,000 ❑ Level 5: $25,000
❑ III'u.0 uir uin Ill s u.0 uin d ui n 11 s s IIL IIIRequest OinIILy
❑ Level 6: $10,000 ❑ Level 7: $15,000 ❑ Level 8: $20,000
❑ Level 9: $25,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
18 855
DISTRICT 11 CONTINUED....
EXHIBIT B
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research(STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District II —Timin of Event Scorin
Events held Receive District 11: Check box Your
when average Score of: Dates for each occupancy range next to your Table 3
occupancy is: event dates Score is:
0% to 59% 5 September & October ❑ 5
60% to 69% 4 August, November & ❑ 4
December 1-24
70% to 79% 3 January &April —July ❑ 3
80% to 100% 2 February- March ❑ 2
0 December 25-31, Martin Luther King Jr., ❑ 0
Memorial Day & Independence Day
Weekends, Fantasy Fest, Power Boat &
Lobster Mini Season Week
100% District-II Two-Year Average--Occupa-n-cy-Trends Sy--M
90%
T
M 800/ V
v o
m mm
60% „ 00
50% ....
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
4 Seriesl 76%.... 84% 84% 78% 70% 72% 78% 63%.... 50%.. 59% 65% 67%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days
or or
• Add one (1) point if your event falls on only 1 mid-week day
+1
4 District II Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
19 856
District III Applicants Only
(From the west end of the Seven Mile Bridge to the Long Kerr Bridge)
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District III: Marathon Units
Max daily room nights)
Hotel/Motel/B&B/Guest House/inn 2093
Vacation Rental 1897
RV Park & Campground 725
Total 14715
Source: Florida Department of Business and Professional Regulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny District III: Marathon;
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to $5000 730
the value of the bed tax dollar that funds each $10000 1,460
level. $20,000 1 2,910
The District Advisory Committee may use their $30000 4,370
discretion when evaluating funding allocations. $40,000 5,820
However, it is important to understand how the $50,000 7,280
income is derived.
,Exhibit
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
20 857
DISTRICT III EXHIBIT A CONTINUED...
EXHIBIT A-2
i!° T'I T" I I"!ll EIZAIZY
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Day 3-Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
21 858
DISTRICT III EXHIBIT A CONTINUED......
EXHIBIT A-3
NUMBEIZ 01°°JI100MNII 11TS 1° 11 EVE "
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
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Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III III taint olll�.ivaIIIIIL Ilh e oaouircd oin fl,,iuc aouirnllburina'floin o1 III II uu bll rto � III ui i aui �° uiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY a ui Ill c uir o 1 IIII' ooirn IIY ui II°°iu to Y a in d d III III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
22 859
DISTRICT III CONTINUED.,.
[`� UIII IE IIN ° FRE Q IIII T
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"floiin IIII suindhn II ev& Illl sduss° innI
❑ Level 1: $5,000 ❑ Level 2: $10,000 ❑ Level 3: $20,000
❑ Level 4: $30,000 ❑ Level 5: $40,000
❑ III'u.0 uir uin Ill s u.0 uin d ui n 11 s s IIL IIII' equest OinIILy
❑ Level 6: $10,000 [—]Level 7: $20,000 ❑ Level 8: $30,000
❑ Level 9: $40,000 ❑ Level 10: $50,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
23 860
DISTRICT III CONTINUED.,.
EXHIBIT B
Tlllli )iC i°° E �i �
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District III —Timing of Event Scoring
Events held Receive District III: Check box next Your
when average Score Dates for each occupancy range to your event Table 3
occu `anc is: of. dates Score is:
0% to 59% 5 September& October ❑ 5
60%to 69% 4 August, November, May, & December ❑ 4
70%to 79% 3 January, February, April, ,tune &July ❑, 3
80% to 100% 2 March ❑ 2
0 Martin Luther King Jr., Memorial Day & ❑ 0
Independence Day Weekends & Lobster
Mini;Season Week
District III Two Year Average Occupancy Trends By Month
100%
90%
v
80% mom
60%
50% '
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 71% 78% 80% 75% 66% 70% 76%.... 63% 470o 56% 65% 66%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days
or or
• Add one (1) point if your event falls on only 1 mid-week day
+1
4 District III Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
24 861
DISTRICT IV APPLICANTS ONLY
(Between Long Key Bridge and mile marker 90.939)
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
District IV: Islamorada Units
Max daily room nights)
Hotel/Motel/B&B/Guest House/Inn 1450
Vacation Rental 475
RV Park & Campground 109
Total 12034
Source: Florida Department of Business and Professional Regulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny District IV: Islamorada
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to $10,000 1,360
the value of the bed tax dollar that funds each $15,000 2,030
level. $20,000 2,710
The District Advisory Committee may use their $25,000 3,390
discretion when evaluating funding allocations. $30,000 4,070
However, it is important to understand how the $40,000 5,420
income is derived.
l li li'
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
25 862
DISTRICT IV EXHIBIT A CONTINUED....
EXHIBIT
.III III II Ilh""'III III III' 'JIII'°
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
26 863
DISTRICT IV EXHIBIT A CONTINUED...
1EXHIBIT
IIII IIII III III' II II IIII III C IIII IH III""' III III""'III P IIII' III'III
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
.h.......tt s, �rv�rv�rv.�n ��r oc: �. �It B. v D c:�. �nrW��tC:rW�itrWr VurWvu : 4.. �. rvrW xa�rr
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III III taint sl[,ivaIIIIIL Ilh e oaouircd oin fl,,iuc aouirnllburina'floin of III. II uu bll rto � III ui i aui �° uiuq ooc of c cun. Y
? III III c in III°dui in c uira uir Y IIY a ui Ilbe uir o� IIII'° ooirn IIY ui II°°iu to Y a in d d III 1 III a un
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
27 864
DISTRICT IV CONTINUED...
IIII IIII N G IIIL Q U SIIIII
Check the grant level you are applyinq for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' ss uiui s° uiu ui IIII suindhn II ev& Illl sduss° innI
❑ Level 1: $10,000 ❑ Level 2: $15,000 ❑ Level 3: $20,000
❑ Level 4: $25,000
❑ III u.0 uir uin Ill s u.0 uin d ui n I° se u.uss t III ev&L uin IIL
❑ Level 5: $10,000 ❑ Level 6: $15,000 ❑ Level 7: $20,000
❑ Level 8: $30,000 ❑ Level 9: $40,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
28 865
DISTRICT IV CONTINUED....
EXHIBIT
III III E III III""'
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
District IV—Timing of Event Scoring
Events held Receive District IV: Check box Your Table 3
when average Score Dates for each occupancy range next to Score is:
occupancy is: of: your event
dates
00% to 69% 4 August— December ❑ 4
70% to 79% 3 January, May, & June ❑ 3
80% to 84% 2 Aril &July ❑ 2
85% to 100% 0 February— March, Martin Luther King Jr., 0
Memorial Day & Independence Day
Weekends & Lobster Mini Season Week
District IV Two Year Average Occupancy Trends By Month
100%
0
c
V70% .... .... .... .... .... .... .... .... Miii I ..,-m uuum ....
O I'
60%
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 79% 89% 87% 82% 75% 75% 81%.... 66% 54% 64% 69% 69%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days or
or
• Add one (1) point if your event falls on only 1 mid-week day +1
4 District IV Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
29 866
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
When applying for funding, it is important to understand the number of lodging units
available within the District as it is the maximum number of room nights which may be
sold per day — review table 1 below. The number of lodging units provided in Table 1 is
subject to fluctuation.
Table 1:
D� tr�ot; l, �i 1_ar„ Un�fi '
Source: Florida Department of Business and Professional Regulation, TDC
When evaluating funding allocations (return on investment), it is important to understand
how the revenue was derived. Table 2 demonstrates, given its average lodging rates for
the past two years, how many room nights this Table 2:
District had to sell to raise enough two-penny �'� ' // "'
bed tax revenue for each level of event funding. Funding Level Room Nights
The chart is provided to give a clearer context to 1
the value of the bed tax dollar that funds each
level.
The District Advisory Committee may use their
discretion when evaluating funding allocations.
However, it is important to understand how the
income is derived.
Check the box below that best describes the primary purpose of your event:
❑ To draw out-of-county visitors to the destination and put "Heads in Beds"
❑ To provide something to do for the visitor who is already here and enhance their
experience while visiting the destination
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
30 867
/i/////////
Specifically outline the activities/events that will take place during your event. If your
event encompasses several days, break out each day, including the venue. Only include
activities that are directly related to the event for which you are seeking funding, and for
which your organization is responsible for producing.
Example: Day 1: Opening Party/Registration (include venue and time)
Day 2: Food and Wine Tasting (venues and times)
Da 3:Art Festival include venue/times and possible street closings)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
31 868
/
/,;. �„ ,rii// as
ariarrrrrrr
"" rir
Events are scored based on ability to attract out-of-County visitors to the district in which funding
is applied. For the event year in which this application refers, provide the room nights your event
is anticipated to generate for this district only according to your selection in A-1. In other words,
if you indicated your event's primary purpose is to "draw out-of-county visitors", how many room
nights do you anticipate you will draw? If you indicated your event is "to enhance the experience
for visitors already here", how many room nights will be influenced by visitors who attend your
event? Next, indicate how you arrived at that figure.
Room Nights
Formula to calculate Room Nights for this district. *total room nights will calculate automatically upon
pressing the tab key on your keyboard or answering the next question.
a. How many out of County Visitors to this district a.
b. How many visitors to a room b.
c. How many nights will visitors stay? C.
d. Calculate: Room nights = (a/b) x c * Room Nights:
Divide line a by line b. Then multiple by line c
Method used to estimate out-of-County visitors entered above (a): and how many nights
they will stay (c). Check all that apply. All to be submitted with supporting documentation
which includes zip code data as exhibit A-3.
❑ Ticket Sales from last event
❑ Survey of attendees from last event*
❑ Registration from last event
❑ Bookings through TDC's website
❑ Based on lodging group block pick up from previous year. Attach pick up report.
❑ Raffle zip code results from previous year event
*Example of how to take a survey can be found here-
.h.......tt s, �rv�rv�rv.�n ��r oc: �. �It B. v D c:�. �nrW��tC:rW�itrWr VurWvu : 4.. �. rvrW xa�rr
Attach, as Exhibit A-4, a narrative/plan on how the actual number of out-of-County visitors and
number of room nights will be determined for this event.
I III IIHcaint sl[,ivaIIIIII h e oaouircd oin fl,,iuc aouirnllburina'floin of III II a HI,)unto � III ui i aui II° uiuq ooc of c cun. Y
? III II c in III°dui in c uira uir Y IIY' a ui Ill c uir o� IIII'° ooirn IIP ui II°°iu to Y a in d d III'III a in
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
32 869
Check the grant level you are applying for. If your event does not score the minimum required
score by a maiority of the sitting members, your application will not be considered for funding.
The DAC may also decline funding your application, or fund at a lower funding level. It is
important for the applicant to be aware that scoring the minimum points required to be
considered does not guarantee funding of the event.
❑ III' es"fliina"floiin IIII suindhn II ev& IllRequestinnI
❑ Level 1: $10,000 ❑ Level 2: $15,000 ❑ Level 1 $20,000
❑ Level 4: $25,000 ❑ Level 5: $30,000 ❑ Level 6: $35,000
❑ Level 7: $40,000
❑ III u.0 uir uin Ill s u.0 uin d ui n Request III ev&L uin IIL
❑ Level 8: $10,000 ❑ Level 9: $15,000 ❑ Level 10: $20,000
❑ Level 11: $25,000 ❑ Level 12: $30,000 ❑ Level 13: $35,000
❑ Level 14: $40,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
33 870
rr,
Events are scored based on when in the calendar year they are held. Shoulder and off-season events
receive higher scoring. Additional scoring points are also given for mid-week events. The average of the
past two fiscal years' occupancy, as reported by Smith Travel Research (STR), is used to create the
Timing of Event Scorning. Please note, vacation rental data is not included in STR. Points are assigned
to each occupancy level range. Table 3 below depicts the points associated with each occupancy level
range. Next, it shows the times which your District, during the past two years reach each occupancy level
range.
Table 3
Events held Receive District IV: Check box next Your Table 3
when average Score of: Dates for each occupancy to your event Score is:
roccu ar/nc�i�is: range
an a /a/a/a/aa/a�a��rrrrrr�r
dates
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r rrrr
rr
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r7 0/1_7/n
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rrrrrrrrrrrrrrrrrrrrrrrrrrrr;, r ,, �„r rrrrrrrrrrrrrrrrrrrrrrrrrrr
8 1 � ,1 grtrn Lbthr fr r
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fir ////////
District V Two Year Average Occupancy Trends By Month
100%
90%
v �mm�mm
goo/ ° ....
v 70%
O
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seriesl 73% 82% 83% 75% 71% 74% 77%.... 60% 53% 63% 67% 63%
1 Enter your score from Table 3 (if more than one box was checked, add all Enter Score
scores together and divide by the number of boxes checked
2 If your event includes a scholarship component or local charitable contribution 1
Add one (1) point. Attach backup of contribution as Exhibit B. (If applicable)
3 Mid-Week Days are Sunday—Thursday (Unless preceding or following a
holiday weekend) +2
• Add two (2) points if your event falls on at least 2 mid-week days or
or
• Add one 1point if your event falls on only 1 mid-week day +1
4 District V Total Score Enter Score
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
34 871
EXHIBIT C
Di Di IIII ""'i""IIIIi iU°' IIII i i D IIII i i CIIII C IIII i' ii
i WWW i! FIIIIIIIIL... i! ....
..........................................................................................................................IIII. ..........................
If you receive the money you are requesting from the TDC, describe in detail how your
organization plans to market your event to appeal to your target market. Please be specific about
your media placement/cost. If you require more space that what is provided, please attach as
Exhibit C.
Highest points will be awarded for soundness of plan and the strength of your
organization's funding contribution.
Continue on next page if needed...
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
35 872
EXHIBIT C
D u D i IIII ""i""'IIII i IU°' IIII i i D IIII u i C IIII C i""' a ""i""'
i WWW i1 ! IIIIIIIL... i1 ....
................................................L,,..,,..,..,,..,,........................................IIII. ..........."..,,.....j...
What is the total amount of your Marketing Plan: $
How much is the applicant contributing to the marketing of
this event in "Hard Dollars"? Please do not include funds
requested from TDC or other grants —funds listed on this
line should only include what the applicant organization
itself is providing towards the marketing of the event. $
If you are a re-occurring event, attach as Exhibit C-1 your operational budget detailing the
income/expenses for your last event including community hard dollar support contributions.
0111,
If you are a new event, attach as Exhibit C-2 your projected operating budget detailing your
projected income/expenses for the proposed new event including community hard dollar
contributions.
Sample Budgets can be found at: Irr,,, .:// w.r�ri ir�ir e ou�nt
III..:go�/Il:�o a rncai � cai cair/ iicar / /� ar�rny llca II �estinatiion aired„ II uirir�„lke ![ !Ag�,ts?b�id...11. .::.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
36 873
EXHIBIT Q
Submit a detailed action plan including appropriate permit(s) for the event if applicable, and how
parking/security and road closures will be handled during your event. The plan should include
the following information:
1. Describe how your event plan will handle road closures. If applicable, enclose a copy of
the approval by the appropriate county/municipal entity.
2. Describe how your event plan will accommodate parking and trans ortation-
3. Describe how your event plan will handle security.
4. Event Sustainability
Our visitors come to enjoy events, but in the process, a tremendous amount of waste is
generated, much of it recyclable. The single most effective tool in reducing waste at special
events is planning ahead. On the next page (page 38), complete a narrative on how you plan to
reduce waste during your event by doing the following:
a. Encourage recycling message within programs and brochures to recycle during the event
and also at home.
b. Encourage "Green" advertising (broadcast and digital)
c. Encourage vendors to use biodegradable and compostable products (utensils; plates and
cups; paper or canvas bags)
d. Encourage the use of clearly identified recycling containers
e. Discourage use of single use plastic bags and other products
f. Please list any positive or negative effects on the environment that your event may have
and how you plan to mitigate these effects
sefWll coin tact unuirnlbeir
au uaa a. u 289... Alit of Il a 2§1 .. '7'
.... '.................................. ...................................
Qlily of Il araUll on:: '43 5165 slarnora 'a VHHagg a Ilallau a ...3433.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
37 874
EXHIBIT D CONTINUED...
IIIII IIIII IIIII°° IIIII IIIII
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
38 875
rriJnt off bhp s Image, cornpbte and lindude as IlDart of apphicabon
wel Request for Taxpayer Gwe IForm to khe
Identification Niumber aind Certifleaboin requill Do inot
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Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
39 876
IIL III III IILIIInt aind com1p1�ete fl,'lds foi ul Y III if m tmulr maul inn 4 floin III°Ili ulnot doint III uslhllnt
�III�°I III m uulrmt l mtiu uln i llln III,°Ilrt past.
MONR E COUNITY, FLORIDA
ARD F " I'� 'U IT IMI I EIR S
j�y'y�y�I�ry Ilyy rr��uu y���h�y ry�� r��u�ryyM��ry��
II 7 r�� E D 11,,,7� I F'McaM''11 7
r'�'tew
This form is t)D be!c+ornplet)ed to eWDILh 2,raw Yen dor mlforinration to M rvirla Caunty,fflorid,2 wendwor database.Vaindowr imkst complete tame,ewmtire form
and!include ail r�eaiuliveed to z support:t:Me char ereque zk.
Use,tlhis frnurircmn for AINE%WW VENDOR,NAME CHANGE,or TAX I,D C'IHNANGIE
Individual air Business I
Vendor IEIlIN or lllast 4 digits S ,'I"KO:
Vendor PloIIllint of Co,,PIitact: Phone:
SECTOT41l A—MAIIIJING OR IREMETTANICE ADDRESS INFORMATION
IMast.&Aldude:a cornpietcd IIIiA:'S karm W 9 arrd a er ^affwrcndar liunNoicx.wwrithi taiiIII addlress.
vendlco�lr MlaIilllliing Ad,l Remitt�alnrce AdidlresFs liilf different fhro"rm Mailing Ad dTe;ss:
Address: Address:
Cility: City:
:stage dip: state: jIIP:
SECTIIONIB—OTHERIIIEQUIREDIINF INFORMATION
IWiXus include 2 VDIIDET7 chl or a Bank.Certification Letiter..A hMOUND chaeck irrl hartre t:he vandor's preprinted name eW lank Certification Letter
iml Ihwu tlhe'a;ar,/x reapresentamuw+e'z s'wg;n,aku�e."4fktae doinot actiapl.depou it:zfips or a werdmi"s antermai remittance:le�v)er..
I II'nfalrmnatilon for electronic diep�a�rill: 1 Ol,99 RequIred?
3anik:ACl1 1UI'1t Typ : ❑C'II ❑'5avIlirg's ❑ Yes ❑ No
Bank Na,n'we: I1C ,, plc aara,check*as Typet
❑�iffa,4°tlicuya
Alaine on,Acc,OLlnut. �Meld IcoI HaepItIlcaM IProyrl
Bank Routiling Number: Non-Employw e 4",onipemsatlon
Otheir jincame
Bank Account NL]nnber: Rantala
SECTION C—VENDOR AUTHORIZATION
The fa i roust.be:sirne l by a,person wm,,,-G`h check siignin;authority for time company listed. "Under penalties cf perjuaryr,II certify that the,shove
Information iscornpleto amrd accurate,.I autlhoriaae.M l C" my„INo�r atoremut:payiment'imtalthe bank account:orel addrmesz iin6cated
71huz aahufhorizatif�n mrilll remair,en affect:untol IMonroe County,Florida has reeei,ed,in nrritln&a nokufic:atlion.
si matLffe Tiarle
Print.Na:nmfe Phone NUmbeir I
STAT'IE OF E;OUI"fITT'OF _
The foregoing iiinstrurneimt was ackinoMe�idged Ibefore me by umeains l phlysicaI presence,cu Dordine notarization,
this .fair of, —'20_ by
Mire dnd TiUi
(,S E:AQ
rr mR n°(pne,St:a"Fl`mrr M:s�amed Na mue:ct'Ni tarf
Persoina,Illly Nimcl m OR IProdUcecdd I eintifidcatinn ,—,
Type of Vdemtlf'icatioim P'rraduiced:,
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
40 877
IIL III III IIIIIInt aind comlpl�ete °fl,,Iids ("m1111ul III I our I ul IIInIIIzafl lllln III°Ili m fmllln Ilh usIhlln lu�lll,°Ili.
I uln ulrl t o u ul It In III,°Ilse III " IIIn m�iu need
t uIIII IIIIIriil „ ° r veindoir ululi"ful,ulmtuIIIIII
I ONR E COUNITY, FLORIDA
M u VENDOR INFORMATION UP TIE (REQUEST IFORM
'Th,,z form z to be competed to update vrendvr meorimationa In Vznroc C"ouinty,Fiohda-, ndon record Vendor must:compete the entiire fa ni airy
include zil,re�gUred doviinrentatudrrns to support the cr arr ge request..
Do not uise this forirn 1for inairne or tax:IllCf change request,,thils is cunrs�iiideredl a new vreindor creatibn.
III nudividLlaI oIr IButsinuess Iltidalrne:
Vendor IEIIN or Illast Ali digits sill~:
Vendor Pciililnit of Conitact:: Pllh-onue:
Please select the type of cllhznge: ❑ BaridkkiliP IIIlmhorl Iilatioc+ri Mai liliunE oir Remittance Address
SECTION A—FINANCIAL INSTITUTION IGIwIFORMATI!'CMIN
IMust include a'w011DE+G,chiezk or a Bar&CeRtification Letter.A VOIDED cheat rnrus�t,Kaye t1he,wrendor's preprinted narne A Mnk Cevrltiliueaation letter
irn a^fIrzvat:hefibirepr�esentati»ve's s'irmature Wedo not accept.deprositslipsmaaverdcit's:,irteranasreanittamce letter
..
I IPanik Ilnfcii-nrvatii-oin: Previlou:s IPa,nik Ilnfornrvatiloin:
BanulkAccountType: FIClI El Savings Bain k Account Type: FIClmecJkirrE FI avilings
Bank P""Vlair'>e: Bank Naire:
Nance onu AccoLlnt: Narne oru Arco int:
Bank Routing Number Bain RourtinP In'>cllher�:
BanulkAccowdnt INLlmrber: Bain Account t+dLwlmbelr
SECTIfOI"II B,— ILIIINIG GR REI'h�IITTANCE AD�DpRIE.S a,IIMIIFOI�MATI N
(hunt m6ude:a compiled IIIILS.Ip;ornm.WMl9 and a co;yy of wmendor iiinmoice w lith ItKe imeuva billlliiing,mi dlre^sm.
I(('Flail Ii ing Address: lPreviious Mailing Address:
Addlrescs: Address:
City: City:
State: zip: hate: Zile:
SECTtCgNI C—VENDOR AUTHORIZATION
71re fcm ni must:be shared by w person nwit'n check,signing authoratf for the company lusted..Under jpen2l6es of per'irsanf,II mertfy that t:he:2bc,,
Information is c,om a ete and accurate.I authorize Monr�o�e C" nty,IF'ior4a to remit iozynment mterthe bank aceonumt or/and address undicaked a(�ae�,.
lfhus a jfhoroaatcm willl enema im in effect until(Monroe County,.Florida IMas recei,ed,In writiing,a cancellat inodfica6on.
Signature Title
Print('unite Rhone frftnrn�ber IDa te
ST WTIE OF COUNTY 0IF
The f regoing instrument was ackinoMiedged Ihefore nmfe Icy i of p physicaI presence or ordine notarization,
tlltiiiis_day of —20--,, Idy.
blame and Tftr !
( EAQ
Print,7101t,SiamF commnr`ssi rneel i er'Riocarf
Persoinalllly Known OR Produced Identification ,_,
Type of Identification Produced:
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
41 878
IIIIj j j j jj IIII IIII j
III '^ III IIIIII III III III TUIIIIKII r' III �IIIIIIHI%3 „
INSURANCE CHECKLIST FOR VENDORS SUBMITTING PROPOSALS OR BIDS FOR WORK
To assist in the development of your proposal,the insurance coverages marked with an "X"will be required in the
event an award is made to your organization. It is required that the bidder sign requisite form reflecting coverage
and submit it with the proposal.
Insurance requirements for Turnkey Events are highlighted below
WORKERS' COMPENSATION
AND
EMPLOYERS' LIABILITY
Workers' Statutory Limits
X Compensation
Bodily Injury by Accident/Bodily Injury by Disease, Policy
Limits/Bodily Injury by Disease each employee
WC1 Employers Liability $100,000/$500,000/$100,000
WC2 Employers Liability $500,000/$500,000/$500,000
WC3 Employers Liability $1,000,000/$1,000,000/$1,000,000
US Longshoremen &
WCUSLH Harbor Workers Act $1,000,000
WCJA Federal Jones Act $1,000,000
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
42 879
GENERAL LIABILITY
As a minimum, the required general liability coverages will include:
• Premise Operation • Products and Completed Operations
• Blanket Contractual • Personal Injury
Required Limits:
GL1 $300,000Combined Single Limit
GI-2 $500,000Combined Single Limit
GI-3 X $1,000,000 Combined Single Limit
GI-4 $2,000,000Combined Single Limit
GI-5 $3,000,000Combined Single Limit
GI-6 $4,000,000Combined Single Limit
GI-7 $5,000,000Combined Single Limit
Required Endorsements:
GLLIQ Liquor Liability
GLS Security Services
All endorsements are required to have the same limits as the basic policy.
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
43 880
BUSINESS AUTOMOBILE LIABILITY
As a minimum, coverage should extend to liability for:
o Owned; Non-Owned and Hired Vehicles
Required Limits:
$50,000 per Person:$100,000 per Occurrence
$25,000 Property Damage
Or
$100,000 Combined Single Limit
(The use of VLI should be limited to special projects that involve other
governmental entities or "Not for Profit"organizations. Risk Management
VL1 must approve the use of this form).
$200,000 per Person; $300,000 per Occurrence
$200,000 Property Damage
or
VL2 $300,000 Combined Single Limit
$500,000 per Person; $1,000,000 per Occurrence
$100,000 Property Damage
or
VL3 $1,000,000 Combined Single Limit
VL4 $5,000,000 Combined Single Limit
Miscellaneous Coverages
Limits equal to the
Full Replacement Value of the completed
BR1 Builders Risk project.
CLI Cyber Liability $1,000,000
Limits equal to the maximum value of any one
MVC Motor Truck Cargo shipment
PRO Professional Liability $300,000 per Occurrence,/$ 500,000 Agg.
PRO2 $500,000 per Occurrence/$1,000,000 Agg.
PRO3 $1,000,000 per Occurrence$2,000,000 Agg.
POL1 Pollution Liability $ 500,000 per Occurrence/,$(,000,000 Agg.
POL2 $1,000,000 per Occurrence/$2,000,000 Agg.
POL3 $3,000,000 per Occurrence/$6,000,OOOAgg.
POL4 $5,000,000 per Occurrence/$10,000,000 Agg.
EDt Employee Dishonesty $ 10,000
ED2 $100,000
GK1 Garage Keepers $ 300,000 ($25,000 per Vehicle)
GK2 $ 500,000 ($100,000 per Vehicle)
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
44 881
GK3 $1,000,000 ($250,000 per Vehicle)
MED1 Medial Professional $300,000/$750,000 Agg.
MED2 $500,000/$1,000,000 Agg.
MED3 $1,000,000/$3,000,000 Agg.
MED4 $5,000,000/$10,000,000 Agg.
IF Installation Floater Maximus value of Equipment Installed
VLP1 Hazardous Cargo Transporter $300,000 (Requires MCS-90)
VLP2 $500,000 (Requires MCS-90)
VLP3 $1,000,000 (Requires MCS-90)
Maximum Value of County Property that will be
BILL Bailee Liab. in the Bailee's possession
HKL1 Hanger Keepers Liability $300,000
H KL2 $500,000
H KL3 $1,000,000
H KL4 $5,000,000
AIR1 Aircraft Liability $1,000,000
AIR2 $5,000,000
AIR3 $50,000,000
AEO1 Architects Errors &Omissions $250,000 per Occurrence/$500,000 Agg
AE02 $500,000 per Occurrence/$1,000,000 Agg
AE03 $1,000,000 per Occurrence/$3,000,000 Agg.
AE04 $300,000,000 per Occurrence/$5,000,000 Agg.
ARP All Risk Property Full Replacement Value of Structure
EOJ Engineers Errors &Omissions $250,000 per Occurrence/$500,000 Agg.
E02 $500,000 per Occurrence$1,000,000 Agg.
E03 $ 1,000,000 per Occurrence,$2,000,000 Agg.
E04 $ 5,000,000 per Occurrence$10,000,000 Agg.
WL1 Water Craft Liability $500,000 per Occurrence
WI-2 $1,000,000 per Occurrence
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
45 882
APPLICANT'S
INSURANCE
STATEMENT
I understand the insurance that will be mandatory. If awarded the contract all insurance
requirements will be satisfied.
Applicant Name Signature
Title
OrganizationName...........................................................................................................................................................................................................................................................................................................................................................................................................
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
46 883
: ": IIII IIIIC °°IIII CI " Cl IIII JIII
t itlt E291!
I have completed the following items:
❑ Each section of the application has been completed
❑ Application has reviewed the sample Contracts below:
• Destination Event: hgon,II;��.,.sk�://www.ir"ioniroe.c uno ......f....I.I.......g......�y .................a...r...........entCenter/View/1341 /Sair,-il,?
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Destination„Even�, „ „ ................
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• Turnkey Event: hot, s:Wuuu .in°mnir � ;k �uno III. /II �cuini ;knoCMno ;kir/Vii ;ku /16223/Saini�ll ;k
❑ Applicant has reviewed the sample Reimbursement Packets below:
• Destination Event: httas://www.in"ioniroecount fII. �y/Il c�.2.n°�entCenteit/Vliew/138 3/Sain°i?II�;k
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Destination....lEvent....IPeIin,-i sein"ient....lPacket
.............................................................................................................................................................................................................................................................................................
• Turnkey Event: hoo?s://www.inlon�iro ;� �uno II. � /II f!cuin��ienorQentesir/Vli��w/13 � 6/Sain.1......g�
,,,,u,Ir,nII �M„ „:„IC�,y�;k",n(t,:„Il ,�,,kiiin;i„Ib,uIr, �;in;ien!;t„:„IPack kt
❑ Applicant has reviewed the scoring sheet: h�,D;,tUps;// w.in„i„��,nlr���;k ��,u„nty::,,,
[II. 2yZ.IDocuin,-ientCenteir/Vliew//6/2/II estrinatrion and I uirnike ....Sain°�;�II ;k ore Sheet that is utilized
by the District Advisory Committees and understands that the application must score 17 points or
above by the majority of the sitting members in order to qualify for funding.
❑ Applicant has attached Exhibit A-3, supporting documentation on how out of county visitors were
estimated
❑ Applicant has attached Exhibit A-4, a narrative/plan on how the actual number of out-of-County
visitors and number of room nights will be determined for this event.
❑ (if applicable) Applicant has attached as Exhibit B, back up of scholarship or local charity
contribution. A list of acceptable back up can be found here: 1„up. ,,;;,
rnor.iroec.2�. ri.t .civic:�lus.c:���rrr D��c.�.��n�Wr�tC;�Wr�t�Wr View �4.°.�6:1.. C:harit -and-Scholar. �
❑ Applicant has submitted the event's budget and income/expense report for the last event. Re-
occurring events should submit Exhibit C-1 and new events should submit Exhibit C-2 (page 36)
❑ Applicant has printed and completed the W- 9 form included within the application (page 39)
❑ (if applicable) Attach Monroe County New Vendor or Monroe County Vendor Update form with
supporting documentation
❑ (if applicable) This event requires an Agreement with a municipality and will have a valid
Agreement at the time the event takes place (see page 4)
❑ (for Turnkey funding requests only) Applicant has printed and completed the Insurance Check
List (pages 42-46)
Print off this page, sign below and include as part of your application
Signed by:
Print Name:
Monroe County Tourist Development Council—Destination and Turnkey Event Funding for FY 2026
47 884