Item I5 I5
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
February 19, 2025
Agenda Item Number: I5
2023-2132
BULK ITEM: Yes DEPARTMENT: Airports
TIME APPROXIMATE: STAFF CONTACT: Katie Atkins
n/a
AGENDA ITEM WORDING:
Approval of a sponsorship contract with Special Olympics, Florida, in the amount of$3,000 for the Key
West International Airport to sponsor sports training and competition in a variety of Olympic-type
sports throughout the Florida Keys under Airport promotional sponsorships Resolution No. 123-2021.
ITEM BACKGROUND:
The Airport wishes to promote goodwill toward the County and the Airport and sponsor Special
Olympics in the Florida Keys. The funds will be used for the travel needs. The Airport's logo and
sponsorship will reach at least 3,000 views via banners displayed in key event areas locally, via local
radio broadcast(104.1 US Radio, 97.7 The Zone, 100.1 Thunder Country), the press (Key West
Citizen, Keys Weekly), social media, email blasts, and at all events, of which there are several annually.
The Airport's logo would also be displayed when athletes travel to Area and Regional Competitions for
each sport season.
PREVIOUS RELEVANT BOCC ACTION:
Approval for Key West International Airport to sponsor Special Olympics, Florida, in the amount of
$3,000 on February 21, 2024. Approval of Airport promotional sponsorship Resolution No. 123-2021
on March 17, 2021.
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
n/a
2858
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
Resolution 123.pdf
Airport Proposal_2025.pdf
FINANCIAL IMPACT:
Total Dollar Value of Contract: $3,000.00
Total Cost to County: $-0-
Budgeted: Yes
Source of Funds: Airport Operating Fund 404
2859
RESOLUTION NO. 123 —2021
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF
MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE
DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST
INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE
USED FOR PROMOTIONAL SPONSORSHIPS.
WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the
right,power,and authority to publicize, advertise,and promote the activities of its airport in order
to make known the advantages, facilities, resources, products, attractions, and attributes of its
airport; and
WHEREAS, the Department of Transportation, Federal Aviation Administration has
promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal
Register at 64 Fed. Reg. 7696, February 16, 1999, and
WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists
the permitted uses of airport revenue and includes, among other things, the full costs of activities
- -&,ected towards promoting public and industry awareness of airport facilities and services; and
WHEREAS, Key West International Airport has sponsored community organizations
and community events from Key West High School to the Naval Air Station Key West Air Show
to the Wounded Warrior Ride; and
WHEREAS,community involvement and community outreach through paid sponsorships
of community organizations help effectuate the purposes of F.S. 331.20 and promotes and
engenders goodwill toward the airport and the county; and
WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise
revenue funds to support community promotional sponsorships;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA:
Section 1. The Monroe County BOCC (The Board) desires to establish a positive
relationship with the community and Key West International Airport.
Section 2. The Board finds that promotional sponsorships which raise the goodwill
toward the county by making known the advantages, facilities, resources, products, attractions,
1
2860
and attributes of the Key West International Airport and/or the Florida Keys Marathon
International Airport serve a public purpose.
Section 3. In furtherance of this resolution, the Board incorporates the rationale set
forth in the memo attached as Exhibit A as if fully set forth herein.
Section 2. The Board hereby delegates to the Director of Airports the authority to
publicize, advertise, and promote the activities of its airports; to make known the advantages,
facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate
of opinion concerning its airport and to cooperate with other agencies, public and private, to
accomplish these purposes.
Section 4. Expenditure thresholds shall be based on the level of anticipated
community outreach(community exposure). "Community exposure" shall be defined as the total
number of individuals the outreach activity is estimated to reach. The Board hereby authorizes
sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the
following amounts:
Rate of Community Maximum Director Expense
Exposure
Up to 5,000 people $5,000.00
5,001 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County,
Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 .
w
Mayor Michelle Coldiron Yes w
in
Mayor Pro Tern David Rice �(es
Commissioner Craig Cates _
Commissioner Eddie Martinez Yew _
w �s Commissioner Mike Forster Yes w
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'# L BOARD OF COUNTY COMMISSIONERS
IN MADOK, Clerk OF MONRO
Byq By
As Deputy Cleric Mayor Michelle Coldiron
NRQ FAB EY2
P
AS NTY ATTORNEY
DM4 3/2/21
2861
EXHIBIT A
Ivey West
International Airport.
3441 South Roosevelt Boulevard Key West,Florida 33040
AIRPORT MEMO
From: Erick D'Leon,Asst. Director of Airports
To: Richard Strickland; Beth Leto
Date: October 30, 2020
Re: Airport Promotion and Community Relations
Introduction
The Key West International Airport is a substantial component of the Key West community and offers
the island's most significant economic engine with a combined annual economic output totaling$856
million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is
imperative for the Airport to maintain a positive relationship within its small island community.This is
accomplished by strategic community outreach efforts to ensure that all citizens are aware of the
Airport and express a favorable opinion of the Airport's successful future.Although generally intangible,
maintaining a community relationship that promotes a positive airport outlook ensures that the Airport
can continue to prosper efficiently and effectively within the physical and sociological limitations of
operating on an island.
Background
The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the
promotion of an airport and marketing of airport services are legitimate costs of an airport's operation.
Additionally,the FAA entrusts airport management to assure that the level of expenditures for such
—purpnses be reasonable in relation to the airport's specific financial situation.
Airport funds may be used to support community activities,or community organizations, if the
expenditures are directly and substantially related to the operation of the airport. In addition,the policy
provides explicitly that where the amount of the Contribution is minimal,the airport operator may
consider the"directly and substantially related to air transportation"standard to be met if the
contribution has the intangible benefit of enhancing the airport's acceptance in local communities
impacted by the airport.
2862
As a point of reference,the Key West international Airport,like many other commercial airports,
through a combination of Federal,State,and Airport generated funds,maintains a federally mandated
Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding
to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family
condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a
cohesive environment in which the Airport and its numerous operations are an accepted part of the
community's daily function.
Community Relations
Recently the Airport announced plans to pursue a major capital improvement plan combining millions of
dollars in development to completely overhaul the manner in which the Airport operates.The
improvements,developed to meet air service demand, include a new terminal concourse and significant
roadway improvements to streamline and improve the passenger experience.
However,as the Airport continues to make significant strides in air service development,which supports
the community's tourism based economy,the island of Key West is home to only twenty five thousand
permanent residents. In a small town community,such as Key West,the importance of a grass roots
effort to establish a positive community relationship cannot be overstated.That relationship is fostered
through strategic efforts that focus on hosting community events, public outreach presentations,key
marketing efforts,and the encouragement of constant feedback from the community through ad-hoc
committees and other public forums.
The Airport has historically selected the neighboring Key West High School Athletics Department as a
recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the
operation of the Airport.While the relationship benefits are intangible,the tangible benefits of
hometown marketing are of incredible value to the Airport and a critical focus to all promotional
marketing efforts.
The local community is vital to the future success of the airport. Utilizing simple marketing efforts such
as banner advertisements and other key signage, local event programs and print media,and radio
advertisements are all part of a larger effort to continually keep the local community involved with the
Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept.,
a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the
Airport maintains a positive position within the growth and daily life of the community that supports the
Airport's operation.
State and Federal Guidance
As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing
efforts,and revenues used for donations to charitable/community service organizations are classified as
permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and
Procedures Concerning the Use of Airport Revenue.
Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the
airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting
and engendering goodwill toward its airport.
2863
Policy Request
We request to clarify that promotional,marketing,and community outreach efforts in addition to
charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal
operating expenses. Included in those expenses,the Airport will focus on the following categories to
pursue effective community relations:
Membership: industry, Economic Development, &Other Associations
Partnership: Education, Military,&Other Agencies
Sponsorship: Youth Development,Tourism,Economic Development,Government Relations,
Community,Leadership, Diversity& Inclusion
As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director
will be provided with the same liberties that are afforded with tither aspects of the daily duties
associated with the operation of the Airports. However,due to the nature of procurement for event
specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to
standard County procurement policies for multiple price quotes. In these cases,the Airport Director will
adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the
purchasing levels for total dollar amount requested.
Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount
of expenditures for such purposes would be reasonable in relation to the airport's specific financial
situation.The specific level of director approved expenditures will be based on the level of exposure the
expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five
thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will
offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited
to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure,
greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for
air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety
nine cents;see below chart.
Rate of Exposure Maximum Director Expense
UP to 5,000 people $5,000.00
5,000 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
Additionally,significant exposure expenses over the Director's procurement authority will abide by the
policies and procedures already outlined within the County's purchasing policy,with regard to County
Manager approval and/or BOCC approval.
2864
Spferrial Oftrnpirs. r
Florida
2025 Proposal to Key West International Airport for Support of Special
Olympics Florida in Monroe County
The mission of Special Olympics Florida is to provide year-round sports training
and competition in various Olympic-type sports for people with intellectual
disabilities who wish to participate at no cost to them, their families, or their
caregivers. This allows them to develop physical fitness, demonstrate courage,
experience joy, and share gifts, skills, and friendships with their families, other
Special Olympics athletes, and the community.
The ultimate objective of Special Olympics Florida is to help people with
intellectual disabilities participate as productive and respected members of
society by offering them a fair opportunity to develop and demonstrate their skills
and talents through sports training and competition and increasing the public's
awareness of their capabilities and needs. Special Olympics Florida, Inc. is a
501(c)(3) charitable organization.
Special Olympics Florida in Monroe County
In Monroe County, as of January 2025, Special Olympics Florida serves 848
registered participants: 565 2+ youth ages eight and above, with and without
intellectual disabilities, 227 volunteers, and 59 coaches in 12 sports within schools
and the community. We also offer a variety of developmental programs for ages
two and above, as well as athlete leadership training. Our county participation has
grown tremendously over the past years. 2013 we served only 80 athletes in the
Key West area, and zero served in other Keys areas. In January of 2023, we served
729 registered participants in all areas, including the lower, middle, and upper keys,
giving us a growth of 119 participants in one calendar year.
Speclla11011yrnmlylics IFlloii da
1915 Don Wickham Drive,Clermont,FL 34711
Tel 352-243-9536 Fax 352-243-9568 www.specialolympicsfiorida.org Qom+
Created by the Joseph P.Kennedy Jr.Foundation for the benefit of persons with intellectual disabilities 2 865
Yearly Event Exposure in Monroe County
In 2024, we hosted three events (fall and spring) and multiple school-based events
throughout the school year. Each event had 100-500 people in attendance from
Monroe County only. In 2025, we will host five events and a one-week summer
camp, "Camp Shriven" with Monroe and Miami Dade attendance for events held in
the Upper Keys. We project each event to average 100-500 people.
Each event has an opening ceremony, which our supporters and community VIP
members are invited to attend and are honored. Locally, we can offer at least 1,000
people exposure throughout the calendar year for the currently planned events.
Your most recent event, the 2024 Cornhole Culmination at Key West High School in
December, hosted 100 athletes, 25 coaches, and multiple volunteers and fans from
the Key West area. We will be holding the Cornhole event again in December 2025,
along with events for Bocce, Soccer, Standup Paddle and Swimming.
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Upcoming events, such as the 2025 Unified Championship Schools Soccer
Competition at Marathon High School on March 7 and the 2025 Bocce Culmination
at Big Pine Park on Feb.28, will include all Lower, Middle, and Upper Keys athletes.
New standup paddle and swimming events for 2025 will be held at Islamorada,
Founders Park, with participation from Miami Dade programs. In Fall 2025, we will
have our Unified Championship Schools Flag Football Games at Coral Shores High.
We also plan to host a one-week Camp Shriver in the Key West Area in July 2025.
This camp will be designed to be fully inclusive for children with and without
disabilities so they can experience the joys of participating in the Special Olympics.
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The 2025 Soccer Competition will host seven soccer teams (an increase of 2 from
2024), including 75 athletes, 10 coaches, and 35 volunteers, along with multiple
community members, Monroe County officials, Law Enforcement representatives,
and fans.
The 2025 Bocce Culmination will host over 100 athletes, 25 coaches, 50 volunteers,
and multiple community members and fans.
� Special Olympics Florida 2867
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Additional Sponsorship Benefits
We will continue to announce our supporters on local radio (104.1 US1 Radio, 97.7
The Zone, 100.1 Thunder Country), in press (Key West Citizen, Keys Weekly), and on
social media for each event, along with displaying a co-branded banner.
Our athletes also travel to Area and Regional Competitions for each sport season
(five seasons) as part of the West Coast Region of Special Olympics Florida. An
Opening Ceremony is held at each event, where supporters are recognized and
invited to attend.
Upcoming Summer Season Games Competitions for 2025:
• South Regional Games are hosted at Nova Southeastern University in
Broward County, Florida, and will include up to 3,500-4,000 people for
exposure. We will travel with the cobranded banner and take candid
photos with the crowd and other teams for PR purposes.
• State Games at ESPN in May of 2025 offers us the opportunity to display
the airport banner in front of the globe at the entrance to the complex with
all of our teams in attendance
• Many more to be announced- 12 sports with Regional and State Games!
4 � Special Olympics Florida 2868
We would also be able to provide recognition of the Key West International Airport
with photos of our teams displaying the co-branded banner at local events,
positioned at awards and opening ceremonies, and in press photos. We will travel
with the banner to Area/Regional and State events, using it in pictures with our
teams. These photos may be used for promotion and recognition and displayed by
the Key West International Airport.
Example of Co-Branded Banner
Proud'-lye supported by
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International Airpoil
Funding Needs for 2025
• Bus travel: $8,800 per bus per game
• Meals: $1,500-$2,000 per game
• Hotels: $2,500-$5,000 per game
• Camp Shriver- one-week operational costs - $3500
• Uniforms per sport: $2,500
Please CLICK THIS LINK to watch a thank you video from our Cheerleaders 2024 support.
S � Special Olympics Florida 2869
Sponsorship Form
Name of Individual or Business: Key West International Airport
Contact Person: Richard Strickland
Mailing Address: 3491 S Roosevelt Blvd
City: Key West State: FL Zip Code: 33040
Phone: 305-809-5200
Email: Strickland-Richard@M nroeCounty- v
Sponsorship Amount: $3,000
Purpose: Travel Needs
6 � Special Olympics Florida 2870