2nd Amendment 02/19/2025 Amendment #2 to Consulting Agreement
THIS AMENDMENT to the Consulting Agreement, is entered dated the day of
January 2025, is entered into by and between the 3406 North Roosevelt
Boulevard Corporation d/b/a Visit Florida Keys (Client), a corporation incorporated
in the State of Florida and William A. Hanbury, Academy Street Collaboration, LLC
(Consultant).
WHEREFORE,there was an Agreement entered into on September 17, 2024,
between the parties for the Consultant to provide consulting services to the Client
and,
WHEREAS, it has become necessary to amend the Agreement to extend the
consulting services for an additional four months;
NOW THEREFORE, in consideration of the mutual covenants contained herein, the
parties agree to amend the Agreement as follows:
1. The Consultant will expand the scope of his assignment to include the
following new deliverables and services and to amendment Consultant
Deliverable and Services Provided to add the following under Paragraph C:
20) The Consultant will continue to lead the Sales Department, as Interim DOS,
for the duration of the amended Agreement. This will include: leading weekly
sales meetings, coordination of sales mission and tradeshow staff assignments,
oversight of Sales Department financial authorizations, and as required,
participation in selected sales department assignments. Further, the Consultant
will lead the logistics and partner support for World Pride 2025, to be held in
Washington DC in May 2025.
21) The consultant will author and conduct a six-week destination marketing
organization (DMO) training program for new VFK employees and existing
personnel. Each employee will participate in up to six one-hour training modules
which will cover a wide range of DMO best practices and tourism industry
knowledge. Further, the Consultant will continue to support other employee
onboarding activities as required by the organization.
22) The Consultant will assist the Vice President Marketing & Communications
in building the VFK management structure for internalizing public relations
functions and oversight of the new external advertising agency.
23) The Consultant will lead the drafting and issuing of a new RFP for exhibition
design, build, and logistic services. As needed, the Consultant will advise the RFP
Selection Committee during the respondent evaluation process.
24) The Consultant will assist the Senior Director of Technology & Partnerships
and the Senior Director of Strategy & Special Projects concerning website/digital
platform development and new partner initiatives, respectively. This could include
grant and co-op program review and possible revisions.
25) The Consultant will assist with the start-up of the DestinationNEXT strategic
planning process, and support the CEO as needed in the initial stages of the
project. The DestinationNEXT process will be facilitated by the firm NEXTFactor, a
subsidiary of MMGY Global.
26) The Consultant will lead the planning and authoring of the Sales
Department portion of the FY2025-26 Marketing Plan, and assist the Vice
President Marketing & Communications, and other senior VFK leadership in
authoring the overall Plan. Further, the Consultant will work with the CEO and
COO/CFO concerning the development of the FY2025-26 Budget.
27) The Consultant will continue to work on the following deliverables and
services as outlined in the original Consulting Agreement. This includes:
a) Supervise the VFK Remediation Plan relative to the Risk Assessment and
the four County Audits.
b) Assist the CEO as needed with employee recruitment and searches by
identifying and vetting perspective employees.
c) Work with the CEO regarding internal organizational structure.
d) Advance the VFK preparations relative to the eventual DMAP
accreditation process.
e) Participate in weekly senior leadership meetings and full staff meetings.
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f) Address short term issues and topics as identified by the CEO, which may
require resolution.
g) Report to the CEO on a day-to-day basis and be part of regular meetings
regarding management strategy and tactics, either in person or via
zoom.
2. The Term of Agreement will be revised to add the following:
The term of agreement will be extended to June 5, 2025, and may be
subject to earlier termination as provided by the original Agreement.
. The Agreement shall be revised to amend the COMPENSATION paragraph
to add the following:
For services rendered by the Consultant, as required by this Amended Consulting
Agreement, the Client will provide compensation for the Consultant of$250 per
hour for up to 42 hours per month of the Consultant's allocated time for a cost not
to exceed $10,500 monthly. The total billable-hour cost of the four-month
Consulting Assignment will not exceed $42,000. The Consultant will invoice the
Client monthly for services previously rendered in the month. No billable time will
be allocated by the Consultant for travel time to and from Key West.
. The Agreement shall be revised to amend the REIMBURSEMENT OF
EXPENSES paragraph to add the following:
Estimated travel expenses for the four-month timeframe (from approximately
February 2025 to June 2025) will not exceed $8,000. The Consultant will continue
to adhere to all VFK reimbursement of expense provisions as required by the
original agreement.
5. All other provisions, as noted in the original Consulting Agreement, are
unaffected by this amendment and remain in full force and effect.
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In witness therefore the parties have set their hands and seal on this day and year
first above written:
Roosevelt3406 North r rVisit Florida
By_ Ah
Chairperson
1 a
Print Name
Date
Academy Street Collaboration, LLC
BY ' "`°
Principal
Print Name 41A,L 11��
Date
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