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Home My WebLink AboutItem D07 D7 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE Mayor James K.Scholl,District 3 The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2 Craig Cates,District 1 David Rice,District 4 Holly Merrill Raschein,District 5 Board of County Commissioners Meeting March 25, 2025 Agenda Item Number: D7 2023-3797 BULK ITEM: No DEPARTMENT: Tourist Development Council TIME APPROXIMATE: STAFF CONTACT: Ammie Machan AGENDA ITEM WORDING: Approval of one appointment to the Tourist Development Council District III Advisory Committee for an "At Large" Appointment. The Applications are: Ms. Kelly Vaughn Williams and Ms. Stephanie Zajac. This is Commissioner Lincoln's Appointment. ITEM BACKGROUND: This position was advertised due to the resignation of Mr. Bobby Grostefon. The applicants are: Ms. Kelly Vaughn Williams Ms. Stephanie Zajac PREVIOUS RELEVANT BOCC ACTION: On September 8, 1999, the Board of County Commissioners passed Ordinance No. 038-1999 providing for the appointment of"At Large" members to the TDC District Advisory committees by the Board of County Commissioners. INSURANCE REQUIRED: No CONTRACT/AGREEMENT CHANGES: STAFF RECOMMENDATION: Approval of one At Large Appointment DOCUMENTATION: DAC III At Large Appoint ent.pdf FINANCIAL IMPACT: 1738 The Floridd Keys &K , (ees t ...o. come a s YOU are' MONROE COUNTY TOURIST DEVELOPMENT COUNCIL DATE: March 11, 2025 TO: Christine Hurley, County Administrator FROM: Sydney Schuhmacher, Administrative Assistant Monroe County Tourist Development Council RE: DAC III `AT LARGE' VACANCY Please bring forward the attached District III Advisory Committee "At Large" application to the March 25, 2025 BOCC meeting. This position was advertised due to the resignation of DAC III Member Robert "Bobby" Grostefon III. DISTRICT III - From the West End of the Seven Mile Bridge to the Long Key Bridge "At Large" representative —Any resident who is not directly involved in a tourism business and who shall represent the general public and shall live or work within the tax collection district for which they are applying. (The operative word within this description is directly. This word means someone who is not in business nor whose business or economic activity are dependent upon tourists). Applicants are: • Kelly Vaughn Williams • Stephanie Zajac Approval of one (1) applicant is requested. If you should have any questions, please do not hesitate to contact our administrative office at 305-296-1552. 1739 I mmW m ,m of m , tj m C. aim 0r ) ( ', q— cu .. ^ y � 0 mmL ,1 � ^ mw '� mp �II�N �r� W�wry F/) '� (15 b m^� ,w� : .. 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" o"" �C, E cpy c u "o," co CL CD cn cri w �m < „ al c ��,,,,� k N a o a r) :3 cu E ar Ila °" CD 0 U 0j co wni 0 inrywCU a) o aCO Cl ".m cv "" „��n Imo. uw�" �ry �� a) v ,,, ca l w ,,,, C. ,.o Irvµ D m " c' U ro m . a) oo CO co E 0 c 'o' "� 4-1 CD Co 0 Cm a c co MPZq m W cl CL .p w r Lo 0111 u h m U m" CD qI {? to U. ci (V oil r6j, >,, m 0 1, �u I i ° i 04 A, mrA, IOU Pik b e .p Kelly Vaughn Williams US Mobile: (731)616-0771 e-mail: kelgeorgie@hotmail.com WORK EXPERIENCE August 2021 -Current Coldwell Banker Schmitt—Marathon, FL( Sam Williams Team Licensed Realtor-#SL3513542 Coldwell Banker Schmitt—Marathon, FL I Sam Williams Team Summary: Experienced licensed Realtor specializing in photo staging, open houses, and client-focused real estate solutions in the Florida Keys. Passionate about showcasing properties in their best light to attract buyers and maximize sales potential. Key Responsibilities&Expertise: • Represent buyers and sellers as part of the Sam Williams Team at Coldwell Banker Schmitt. • Host open houses and private showings to generate interest and drive sales. • Utilize photo staging techniques to enhance property presentation for listings and marketing materials. • Assist clients in navigating the home buying and selling process with professionalism and market expertise. • Collaborate with marketing efforts to promote properties across digital and print platforms. November 2017-Current Seminole Lake Country Club-Seminole, FL Director of Marketing and Sales Results-driven Sales& Marketing Manager with a proven track record of increasing membership and event participation at Seminole Lake Country Club, a premier golf and tennis destination in Seminole, Florida. Skilled in developing strategic marketing campaigns, designing promotional materials, and fostering community engagement to enhance brand visibility and drive revenue growth. Key Responsibilities&Achievements: • Developed and executed comprehensive sales and marketing strategies to promote club memberships, golf and tennis programs, and special events. • Designed flyers, brochures, and digital content to effectively communicate offerings and increase engagement. • Created and managed the club's monthly newsletter, keeping members informed of upcoming tournaments, social events, and exclusive promotions. • Strengthened the club's social media presence and website content, leading to increased online engagement and membership inquiries. • Built and maintained relationships with local businesses, organizations, and community leaders to enhance brand awareness and secure sponsorship opportunities. • Actively participated in local events and networking groups, reinforcing the club's commitment to 1745 the Seminole community. • Monitored and analyzed marketing performance metrics to optimize campaigns and maximize return on investment. March 2014—March 2017 The Hideaway at Reeds Estate—(Brookhaven, MS) Executive Director-Estate Manager Launched an event venue on an 250 cattle ranch. Developed name, logo, brand and oversaw every aspect of day to day operations including, sales, marketing,event coordination, staffing, quality and financial control, client satisfaction and tactical planning for(1) location with annual sales of approximately$180,000. Key Responsibilities: • Facilitated tours of venue space and presented pricing options; assessed, adapted and catered to clients needs and requests altering plans as required • Accessed, improved and implemented floor plans for events • Coordinated arrival and set up for outside vendors, including event rental,floral, catering and staging • Created and managed social media accounts. Created Facebook page from zero to over 7,000 likes • Developed and distributed promotional material • Constructed, designed, launched and maintained company website • Collaborated with Wedding Wire,The Knot, Premier Bride, and Rustic Wedding Guide. Marketing and managing page and following up with leads • Designed and managed trade show booth at various bridal shows • Managed and maintained three guest properties • Brand Ambassador and member of Brookhaven Chamber of Commerce Awards: • Wedding Wire 2017 Couples Choice Award • Wedding Wire Bronze Reviews Award • 3rd Place-Premiere Bridal Show"Best Booth" • 2nd Place-Premiere Bridal Show"Best Table scape" • 2nd Place-McComb Bridal Show"Best Booth" May 2012—June 2013 IMAGINE GROUP—(Singapore) Producer—"The Apartment, Design Your Destiny"—Season 3 Producer/Associate Producer/Narrator—"The Apartment, Style Edition"—Season 2 1746 Personal Assistant to the CEO and CFO/Office Manager Assisted the Chief Executive Officer and Chief Financial Officer in all required day-to-day activities including scheduling, booking travel,drafting correspondence, coordination of meetings, and other duties as required. Key Responsibilities: Manage the calendar of the Group CEO and CFO on a daily basis by coordinating schedules, booking meetings, and juggling multiple priorities as well as multiple time zones Maintain confidential files for Group CEO and CFO and provided support for all scheduled meetings Booked International travel for entire Production Company, managed itineraries and changes, as well as all other related travel arrangements Filter company incoming calls, a-mails and handle all correspondence such as mail and faxes Responsible for approving time and vacation requests Prepares expense reports and reconciliations of credit card expenses for CEO Ordered hardware/software, supplies, letterhead and all relevant materials for the office Coordinated travel to include: airline, hotel, meeting coordinates, transportation, and meeting September 2011—May 2012 CITYGOLF—(Singapore) Director of Sales and Marketing Developed and executed marketing and sales initiatives including media relations, events coordination, membership, mobile simulator sales, database management, coordinated direct mail marketing and social media platforms. Key Responsibilities: Managed a team of seven: Coordinating timetables, budgets, and individual goalsDevelop marketing and sales strategies to help increase sales and broaden membership base Oversee all public relations activities, press releases, and drive initiatives through appropriate internet, print and media Manage events to ensure client event and Citygolf goals are met and objectives are achieved Create scheduled electronic direct mails(EDM)for monthly and weekly events Work with General Manager to develop employee communications by coordinating team meetings. (Setting targets/goals/budget) Track marketing activities Manage in-house teams and outsource vendors as needed- proofreading/editing, printing, etc Manage, monitor and update content on website and social media Developing relationships with various chambers, industry organizations and publications for branding and sponsorship opportunities(i.e. Brit Cham,AmCham,Titlest,Taylor Made, Canon, Expat Living,AAM, ICAP,The Henley Group, Global Eye) Developed, maintain and improved business relations with all members and customers Created and coordinated lead generating marketing events(i.e. chipping challenge, golf tournament giveaways) 1747 2001—2011 J.WILLIAMS AGENCY-(U.S.and Internationally) Spokesperson/Promoter/Presenter/On-Camera Hostess/Facilitator Worked with a variety of businesses to promote their products and services at over 100 trade shows across the globe. Including conventions/events held in Los Angeles, San Francisco, San Diego,Anaheim, Monterey, New Orleans, Orlando, Miami, New York, Chicago, Barcelona, Spain and Singapore. (examples of shows: CES, Comdex, Comic Con, E-3, Mobile World Congress, Communicasia) Key Responsibilities: Promoting and selling various products and services for a wide variety of clients Generating interest from conference delegates for various exhibits • Organizing and maintaining promotional booths from set up to tear down Public speaking and presentations Work along side Marketing and Sales Teams from various clients Product demonstrations Expertise in brand and product launch initiatives Clients include: Astra Zeneca, Nintendo, Proctor and Gamble, Canon,Anheuser Busch, Samsung, Kodak, Veritas, Pfizer, X-Box,Agri-Power, Wireless dealer Magazine(On-Camera hostess),American Heart Association, Sientent Jets, Bristol Myers, Powerwave, Jacuzzi/Whirlpool, California Dental, Fragmin, Broadcom,and The Robb Report,VM Ware. 2010—April 2011 GOT CAST-(Los Angeles, CA) Office Manager/Customer Relations Developed the website to customize client profile pages and establish and maintain industry sponsors for website pages. Submitted clients through`Got Cast'website, and acted as liaison between the client and the website. Key Responsibilities: Managed a team of 4 General office management/administration including email &internet research Efficiently handled key process and office management activities Obtained industry related sponsors that offered discounts for customers Introduced work processes that improved efficiency in activities and work productivity Practiced office package: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook Express 1748 2006-2007 ROCK STAR ENERGY DRINK-(Los Angeles, CA) Event Planner Planned and created all aspects of corporate and client events from 15 to 1,300 people • Assigned the tasks of planning, arranging and organizing corporate meetings and events Handled the responsibilities of making arrangements of decorations, lightning,food stalls,video and sound systems Responsible for providing minute details and valuable inputs to different aspects of the event Planned and implemented external meetings as well as maintained event calendar Responsible for managing staff, vendors,and subcontractors Developed marketing strategies to help increase sales and broaden client base Created original promotional ideas, designs, and themes to meet client's needs • Acted as liaison officer for all `celebrity guests'at promotional functions 2003—2004 CLIFFORD BAILEY ARTIST-(Los Angeles,CA) Office Manager/Artist Representative Responsible for running personal office of world renowned artist Clifford Bailey. Main liaison between Artist and galleries. Typical office duties included: scheduling shows, organizing shipments, client relations, telephone support, filing, calendar support, travel arrangements,on-line research, and working on Mac/PC, e-mail, and Word. 1993—Present ACTRESS-(Los Angeles, CA) Film/Television Played various roles in film, television, and commercials including: Baywatch, `Las Vegas', Joey, The Office, Batman Forever, That Thing You Do, Miller Lite advert, McDonalds advert, Domino's Pizza advert, IHOP advert,and Nike advert etc. Acting, Presenting and Voice Over reel available Upon Request Active member of the Screen Actors Guild and American Federation of Television Artists VOLUNTEER EXPERIENCE: Marathon Middle School Cheer Coach 2024-2025 SAG/AFTRA- 1993-Current - Convention Delegate and Board Member of the Miami Local Rotary Club of Marathon, Florida-2020-Current-Board Member Rotary Club of Seminole, Florida-2017-2020-Board Member and President. Daughters of the American Revolution-Florida Keys Chapter 1749 Chance for Children Volunteer-(Los Angeles, CA) 1996-Current Kindergarten Teacher for CCD at St. Monica's Catholic Church-(Santa Monica, CA) 1998- 1999 Phi Mu Fraternity Alumni EDUCATION: Orange Coast College-Associate of Arts Degree in Public Relations 1993 Louisiana State University-General Studies 1989- 1991 Acting/Presenting Training: Hosting:Annie Roberts, Marki Costello; Improvisation:The Groundlings School—Brian Palmero; Scene Study&Cold Reading: Noah Blake, Stephen Haves, Ernie Lively; Commercials: Stephanie Lloyd; Voice: Nathan Davidson References Upon Request 1750 (f ti District Illii Advisopy C mi iftee Applicafloiri B . _ ..... w..__. _...... LODGING INDUSTRY—shall be an owner or operating/general manager of motels, hotels, recreational vehicle parks, or other tourist accommodations which are subject to bed tax in the tax collection district for which they are applying. TOURIST T I — shall be a person involved in business which is interdependent upon the tourist industry who has demonstrated an interest in tourist development but who shall not be employed in any position in the lodging industry (motels, hotels, recreational vehicle parks, and other tourist accommodations) and whose business is in the tax collection business for which they are applying. X AT L —Any resident who is not directly involved in a tourism business and who shall represent the general public and shall live or work within the tax collection district for which they are applying. (The operative word within this description is directly. This means no direct involvement by an applicant in a business or economic activity that is dependent upon tourism). Stephanie Zajac Business Business Address:Home 205 Guava Ave Business Cell ® 631-456-063 *Ernaj r sjrudek.sr@gmaii.com *All correspondence and meeting packets will be distributed electronically via email. Current Keys Contracting Services 35107th St Gulf, Marathon History:Employment Keys Contracting since 217 Faro Blanco Marina 21 - 17 ebe Orlando Florida 2011-21 Organ izationsiMem bershi Affiliations : BPW- Business and Professional Women of Marathon Marathon Community Theater volunteer Brief Summary as to your qualifications to serve on this committee: I am honored to be considered by the County Commissioner as an At-Large member of the District Advisory Committee. With 10 years of residency in Marathon, I have a deep understanding of our community's needs and opportunities. I bring experience from both the private and nonprofit sectors, having served on the board for Business and Professional Women of Marathon, owning my own local business, and working for a well-established construction company, Keys Contracting Services. My commitment to community engagement extends to volunteering at our local community theater, where I also teach children's summer theater. As a parent with a child in our school system, I am invested in the future of our community. I look forward to contributing my experience and perspective to ensure that grant funding supports events that enhance tourism and benefit our local economy. Stephanie Za a C Digitally signed by Stephanie Zajac 2/26/25 Signature: Date:2025.02.26 16:03:57-05'00' Date: Application to be received no later than 5:00 p.m. on February 28, 2025. Impoiu",th, 1.1t: Applicants will be notified by ernall that the application has beein received by our office. If an applicant does not irece'ive notification, it is their reslpoions'llbilit to contact the TIIC C office to confirm ii°ecei t within 2 business days of the deadline date„ v, N