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Item I05 I5 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE Mayor James K.Scholl,District 3 The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2 Craig Cates,District 1 David Rice,District 4 Holly Merrill Raschein,District 5 Board of County Commissioners Meeting March 25, 2025 Agenda Item Number: I5 2023-3740 BULK ITEM: Yes DEPARTMENT: Airports TIME APPROXIMATE: STAFF CONTACT: Katie Atkins n/a AGENDA ITEM WORDING: Approval to sponsor 4th of July Fireworks throughout Monroe County in accordance with Airport promotional sponsorship Resolution No. 123-2021. ITEM BACKGROUND: The Airport desires to promote goodwill throughout the County by sponsoring Independence Day fireworks events in Key Largo, Upper Keys/Islamorada, Marathon, Big Pine/Lower Keys and Key West. As shown in the attached documents, the sponsorships will reach thousands of residents and visitors by way of advertisements; media recognition (print/radio/social media); promotional material; and mention of the Airport through Chamber of Commerce and Rotary events, websites and social media. PREVIOUS RELEVANT BOCC ACTION: Approval of Airport promotional sponsorship Resolution No. 123-2021 on March 17, 2021, and approval to sponsor 4th of July Fireworks on June 16, 2021; May 18, 2022; May 17, 2023; and April 17, 2024. INSURANCE REQUIRED: No CONTRACT/AGREEMENT CHANGES: n/a STAFF RECOMMENDATION: Approval DOCUMENTATION: Upper Keys Rotary Sponsorship Report.pdf Resolution 123.pdf Key Largo Chamber Sponsorship Report.pdf 2020 Marathon Rotary Sponsorship Report.pdf Key West Sponsorship Report.pdf 2025 Sponsorship Forms.pdf Lower Keys Rotary Sponsorship Report.pdf FINANCIAL IMPACT: Effective Date: Expiration Date: Total Dollar Value of Contract: $75,000 ($15,000 for each of the five sponsorships) Total Cost to County: $0 Current Year Portion: Budgeted: Source of Funds: Airport Operating Fund 404 CPI: Indirect Costs: Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: N/A If yes, amount: Grant: County Match: Insurance Required: No Additional Details: N/A 2021 ROTARY CLUB :1, OF THE UPPER KEYS - .0 1 of y s , , POST OFFICE BOX 1514m SponsorshipRequest: 11a r d 4" of JulyFirework's l brati n The Upper Days Rotary ClUb has produced the annual, 1rra of July Celebration for the Village f. l laamoraadaa for over 16 years. This event, held at Founders Park, involves es the entire Village, in patriotism, music,, food, games, fireworks, and fun.. Our outreach involves every practical channel of communications including radio spots, signs along the highway, newspaper full page ads and, editorial articles,, community calendars, posters, and, promotional videos on Face book, hrstam, raman, nand ouTube. Through inc;lusicmtrm in the kKE,C nionthl magazine and the Islaan-toraadaa haaaa-iber ofCommerce magazine, we even aapp aar in direct naaail. This year, mfe intend to, .add rack cards for hotels, resorts, and v1s,,itor centers, The: Rotary Gigantic Nautical Market has over 5,000 followers on FaacaJbook and we also use this channel to promote the 4"' of Ju,ly Celebration. Frankly, when we surveyattendees at the Gigantic Nautical Market, we find that " ins along the highway", is the most popular selection when we ask, "tlow clad You find out about: the event`?" We will have large p rnaaan nt signs, including din those at Coral Shores lMli h School and Founders Park, and, temporary may placed amlon_g, the highway ust. before the event. We will use full page newspaper ads . In all these channels, it is our honor to include and mention our maa„j'cam �lr m� moms, especially "'Grand Final ''' sponsors of l , 00. Of course, this coverage includes banners in the park and, credit during rnu ic:aml interludes and announcements at the event. It iS our sincere hope that the Upper Keys Rotary lub cari again partner with time Monroe County Director of Airports to, produce the 4` of July Eventfor the Village of Islafanrmcaraadaa. 2022 RESOLUTION NO. 123 —2021 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE USED FOR PROMOTIONAL SPONSORSHIPS. WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the right,power,and authority to publicize, advertise,and promote the activities of its airport in order to make known the advantages, facilities, resources, products, attractions, and attributes of its airport; and WHEREAS, the Department of Transportation, Federal Aviation Administration has promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal Register at 64 Fed. Reg. 7696, February 16, 1999, and WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists the permitted uses of airport revenue and includes, among other things, the full costs of activities - -&,ected towards promoting public and industry awareness of airport facilities and services; and WHEREAS, Key West International Airport has sponsored community organizations and community events from Key West High School to the Naval Air Station Key West Air Show to the Wounded Warrior Ride; and WHEREAS,community involvement and community outreach through paid sponsorships of community organizations help effectuate the purposes of F.S. 331.20 and promotes and engenders goodwill toward the airport and the county; and WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise revenue funds to support community promotional sponsorships; NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA: Section 1. The Monroe County BOCC (The Board) desires to establish a positive relationship with the community and Key West International Airport. Section 2. The Board finds that promotional sponsorships which raise the goodwill toward the county by making known the advantages, facilities, resources, products, attractions, 1 2023 and attributes of the Key West International Airport and/or the Florida Keys Marathon International Airport serve a public purpose. Section 3. In furtherance of this resolution, the Board incorporates the rationale set forth in the memo attached as Exhibit A as if fully set forth herein. Section 2. The Board hereby delegates to the Director of Airports the authority to publicize, advertise, and promote the activities of its airports; to make known the advantages, facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate of opinion concerning its airport and to cooperate with other agencies, public and private, to accomplish these purposes. Section 4. Expenditure thresholds shall be based on the level of anticipated community outreach(community exposure). "Community exposure" shall be defined as the total number of individuals the outreach activity is estimated to reach. The Board hereby authorizes sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the following amounts: Rate of Community Maximum Director Expense Exposure Up to 5,000 people $5,000.00 5,001 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County, Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 . w Mayor Michelle Coldiron Yes w in Mayor Pro Tern David Rice �(es Commissioner Craig Cates _ Commissioner Eddie Martinez Yew _ w �s Commissioner Mike Forster Yes w "' r=- r '# L BOARD OF COUNTY COMMISSIONERS IN MADOK, Clerk OF MONRO Byq By As Deputy Cleric Mayor Michelle Coldiron NRQ FAB EY2 P AS NTY ATTORNEY DM4 3/2/21 2024 EXHIBIT A Ivey West International Airport. 3441 South Roosevelt Boulevard Key West,Florida 33040 AIRPORT MEMO From: Erick D'Leon,Asst. Director of Airports To: Richard Strickland; Beth Leto Date: October 30, 2020 Re: Airport Promotion and Community Relations Introduction The Key West International Airport is a substantial component of the Key West community and offers the island's most significant economic engine with a combined annual economic output totaling$856 million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is imperative for the Airport to maintain a positive relationship within its small island community.This is accomplished by strategic community outreach efforts to ensure that all citizens are aware of the Airport and express a favorable opinion of the Airport's successful future.Although generally intangible, maintaining a community relationship that promotes a positive airport outlook ensures that the Airport can continue to prosper efficiently and effectively within the physical and sociological limitations of operating on an island. Background The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the promotion of an airport and marketing of airport services are legitimate costs of an airport's operation. Additionally,the FAA entrusts airport management to assure that the level of expenditures for such —purpnses be reasonable in relation to the airport's specific financial situation. Airport funds may be used to support community activities,or community organizations, if the expenditures are directly and substantially related to the operation of the airport. In addition,the policy provides explicitly that where the amount of the Contribution is minimal,the airport operator may consider the"directly and substantially related to air transportation"standard to be met if the contribution has the intangible benefit of enhancing the airport's acceptance in local communities impacted by the airport. 2025 As a point of reference,the Key West international Airport,like many other commercial airports, through a combination of Federal,State,and Airport generated funds,maintains a federally mandated Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a cohesive environment in which the Airport and its numerous operations are an accepted part of the community's daily function. Community Relations Recently the Airport announced plans to pursue a major capital improvement plan combining millions of dollars in development to completely overhaul the manner in which the Airport operates.The improvements,developed to meet air service demand, include a new terminal concourse and significant roadway improvements to streamline and improve the passenger experience. However,as the Airport continues to make significant strides in air service development,which supports the community's tourism based economy,the island of Key West is home to only twenty five thousand permanent residents. In a small town community,such as Key West,the importance of a grass roots effort to establish a positive community relationship cannot be overstated.That relationship is fostered through strategic efforts that focus on hosting community events, public outreach presentations,key marketing efforts,and the encouragement of constant feedback from the community through ad-hoc committees and other public forums. The Airport has historically selected the neighboring Key West High School Athletics Department as a recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the operation of the Airport.While the relationship benefits are intangible,the tangible benefits of hometown marketing are of incredible value to the Airport and a critical focus to all promotional marketing efforts. The local community is vital to the future success of the airport. Utilizing simple marketing efforts such as banner advertisements and other key signage, local event programs and print media,and radio advertisements are all part of a larger effort to continually keep the local community involved with the Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept., a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the Airport maintains a positive position within the growth and daily life of the community that supports the Airport's operation. State and Federal Guidance As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing efforts,and revenues used for donations to charitable/community service organizations are classified as permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and Procedures Concerning the Use of Airport Revenue. Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting and engendering goodwill toward its airport. 2026 Policy Request We request to clarify that promotional,marketing,and community outreach efforts in addition to charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal operating expenses. Included in those expenses,the Airport will focus on the following categories to pursue effective community relations: Membership: industry, Economic Development, &Other Associations Partnership: Education, Military,&Other Agencies Sponsorship: Youth Development,Tourism,Economic Development,Government Relations, Community,Leadership, Diversity& Inclusion As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director will be provided with the same liberties that are afforded with tither aspects of the daily duties associated with the operation of the Airports. However,due to the nature of procurement for event specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to standard County procurement policies for multiple price quotes. In these cases,the Airport Director will adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the purchasing levels for total dollar amount requested. Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount of expenditures for such purposes would be reasonable in relation to the airport's specific financial situation.The specific level of director approved expenditures will be based on the level of exposure the expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure, greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety nine cents;see below chart. Rate of Exposure Maximum Director Expense UP to 5,000 people $5,000.00 5,000 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 Additionally,significant exposure expenses over the Director's procurement authority will abide by the policies and procedures already outlined within the County's purchasing policy,with regard to County Manager approval and/or BOCC approval. 2027 �� �011lu �011lu i i 1 a:. r � Illlillll �III� �� w 20281I n l �I r c�a , r � .m / �Cr , � I I �I I' I 6� I I Y i I �I it i I� �I // QQQMEN S r err a I / m a � j o w ➢ ��S c r� �� / a>_ I�M'A 2029 T r r, r i A I f� r r i � b i I 16 ih w� I " / i " r r 1 /ii, w✓Or � f r 2030 m� mill 1 2031 rxa� a � vv r u r ,t I 2d i Ifl�� �Illll I II i l. t +v , /V. � Key Lnt2onx]Airp,,q 2032 Advertising Upper Keys Weekly June M OIF i� IIHII uuNiii%h �'�"I ® a /r I� YI�;o I, —""�,m,�,� I$I n IAY,M'If )Elul 99 A i Mr � IRING i i*au i Rv yJ iMi rfil. f 6 y/lL x: s - WEEIKL... t THANK YOU ©� fmiM7mllmY7M5pan6ois y X ISLAMO RADAS HOME FOR ,y fmrfMI SaPPmrlmftllmi7tn AM , SLAND FASHION AND TYLE y,i. •• "'"",""'""" FinarMal My Para&&Fl—wks Y;�Ip io ...MI r oa worvnEry NallorcHLoxeN IsrrevrNr r ,. ,r a � WLEKL wwwTw N � c anranw+s " •," .,,. r l THANK YOU June 15 w^st I k^ I I I.III l�l p l WEEKL June L6CAL STUbEN45 RESEkaCN ly6WS p� Y KW�H�Y9WSa WTMakes `pli � !, p torfi sslh t6' f f vYek � J 0 4 r f ;• alrr y,;,, , f Ns 0 a tn.ar.A L m e k r Iq NNI I i ri BARBARA`BEAN° (GOYETTE)MUNGOVAN WE „A, r fM T O OUT RE ���0 eARP� ^. /'(mnM vwiNNtu>kan�l oN n ....i THANK YOU p,) T mmeim�lowtnasuo 9 (mrrnelr fluty lINdm Fin rk,, FourtM1 olluly Pwade 6 F reworX ISCV Wv et ME. uuuuuuuuu uuuuuuuuuuuuum � ��� ^, .., ,.. . 2033 r Adveirtillisilking U �p�peiir Keys Weelklly Nn RR NII� ,. ISLAMORAt7 S HORAE M 5 , ISLpND6FA5HION AND 5TYL6 _ n _.E E OBETMILLER ENR OF AN ERA I r / V"` jr n�v1Y ems[ J"' ,,Am11f�M'IY�» �%�� /f✓u%r/� II'.'�I�I'. ruri i rvaararminrri7trrrlrrnllirr%/2% yPra�111r % wEEKL Tb c1w / Rl t^ "^ l l P [r mmo>?,, �0 m�r�r��ttl)��llmw,,G�;m l i ��;wi yll�unt /Av r ¢i r ' �r July 5 KEVSWYLIF,KLt" IN PICTURES PARADE&FIREWORKS HIGHLIGHT UPPER KEYS JULY 4TH u: FESTIVITIES f w r I ,wm 1 wad OVA j Jnwi 'r ,ti; �: 1 r� r tl m OWWW ma r- r r i/ r ffY 'M an ❑ ❑ r pw "%'� rh F uo HAPPY F BIRP�d��L PARAre DOLING OUT �,I�LUILI� SCHOLARSHIPS 1 '� , •.ri r,�. y IIT, 1 i i I ' ANa>uuu ro�oc+.�woMw rix, I. i , r r �w g u 2034 SociI Medll I I4,✓y Largo C Cora l,xr„u olf 41a✓n IuIni c;^ .I✓ 01 JI l0.>aV 41'o1',JLsly fraxlrrrrtlor'r 2023 Post reach > Media type IirrrIli�Jisl06 23 Fans & Followers > Social network .Ir Facebook Page Instagram Business w 13K 3K fans.&followers fans t&follarwc!rs 4549 495 185 Twitter 04 712 14923 ■photo fans A followers um Alburn. Wu Link I he I I d, �I l,� I I o liked r r I <,�I,iql 1 "�nd t � f o b �.� -I�o,� -o? �c c,✓�� Vldeo h,o xrn J tr; r;xl I „I.,.R 58005 lul 4karius f,,ey"II...argo cili`wlnfO,anlr J)q coinuna+l co, jui ii 01..,Aoll 06,23 Page fans 12690 12680 12670 12660 12650 12640 12610 Jun JunJu n Jun JunJu n Jui lun JunJunJun JunJun Jun Juu Jun JunJunJun Ju)JunJunJunJun JunJunJunJunJun Jul Jul Jul Jul Jul Jul qh 01.02 03 04 05 06 07 08 09 10 11.12 1.3 14 15 16 17 18 1.9 20 21 22.23 24 25 26 27 28 29 30 01.02 03 04 05 06 �114 II00"` ]Pu^Illonlrr;r r f r r1111 r,wl I III✓rD Lrour I'iyrJEY w Key I argo Chairnhcr „Maori 01-Jul 06,23 Page fans of United States Canada Brazil United Kingdom 12K 102 46 77 fans fans fans fans Germany Mexico Other 68 34 428 fans fans fans I hn luurrhul of j—1)[n Who like your P 1(r- IS rvt,aq;yr�zrrr Jul,N-,l.I 0623 hca)Ib-k IuJ Ot ,Ji..II 06).3 Audience >Age €�g::2 232 64 8 799 ■45-14 349 uuu 3s-44 m 55-64 25-34 loll 65+ 556 N 18-24 m 13-17 717 'I I'i,,10, jllnl,l"t tolIoA .S I>uh '-1,y n Irry q, Idel 'o oo IJ(" iv', , f u."Y:(II)NI.r tIu N'l, f 'Iolnohol i ,fir 2035 Welbsii[,,I�res ;�v«n^LAP I IuuAl w MIMMIIIEK II Key I vwE Now, argo 4th of July page 1�:Iiiroiimotiioin .keyllairgodhaim T it oirg Key,West go W KEYS EIE"8����I L - Keys Weekly Eblast ea-Q Overview Views 145,200 ➢y, �fi • Clicks:460 Erna„�, vans vaseo 99s1 o `�`," ✓ fr • Goal:Website Traffic&Event 573,725 -;' w Awareness for4th ofjuly ��������� community event. /" J Y Keys Weekly Eblast stats: f' kk Kt�k F u k o-kff �� •22,900 active opted-in The Honda Keys&.Key\Vest � �S�Q subscribers. , •48%average open rate � 14%average click rate ��,,, m� ��� IIIIIII� mmVll a, u a n iu� wl °' Keysweekly,com-Premium Banner n � Overview • Page views:66,000 • Clicks:550 o uo u� • Goal:Event Awareness. (Gradually increasing clicks) Keysweekly.com stats: • 583k monthly pageviews 176k monhtly users o�,I m • Audience: 51% Florida, 6% California, 4% Texas, 4% New York. S6% male, 44% female. 2036 1[,los,,!�eiir Delliveiry i �rau7u� vl M �M r �yw s„ Anchorage IR s it Yacht Cllulb • fiilkii WateirSpoirts, Ilirnc. IB ysfi IPlluambling IF'lloirn IK ys IFII c. Coolp. IK ys IPallims IRS✓IR soiri IK ys IF d irall Credit Union Jimimy Jolhinsoira"s If fig Clhiillll Toirn '•TIhuaimlb IFll ilda IBay Oulifirllfeirs IPulblliix a idlblb a in Cllulb Couiriyaird Mairdalft uirn o in irs Restaurant Waterside Suites (Reef IHouse IR spirt & Maidina IHollfiiday Ilinin IPir tedh e2, Ilinc, Maiiina I ell Mair Everyone 11 ov s a Geintlle Dentist Spairkeys Sweet,Tireat IKII...II Shell I1...uim The ir IDfiiv irs Direct IBoat Delpot lBaysiide Ilinin All Airnn 6ca irn 'Towii ing aind T i it Il inc, IP IIiica in oirall (Reef"flitIle Co. Suainset Cove IKey I1...a ergo Clhocollates & Ice Cireairn Toira°n '•TIh u irn lb IDoc"s IDflineir IRoclk IR of hire INuts IFJIectift IBay (Hair it Markey Mainline Service, linc. Slhellll Woidd IFiiirst State IBainik of the IFll ilda IKeys Coconut IPallim Iliniini IFlloiHda (Keys Board of IReall-airs 2037 How he S�painsaiirslhiiidps Helliped " I Budget Actual 4th of July Parade & Fireworks 2023 Title Fireworks 151K 15000.00 15000.00 Platinum 6K 6000.00 12000.00 Patriot 4K 4000.00 0.00 Freedom 2.5K 5000.00 0.00 Liberty 1.5K 3000.00 1500.00 Stars & Stripes $ 500 Parade Only 2000.00 3000.00 Donation to hire Sheriffs 2000.00 Donation 250.00 Supporter$ 300 Parde Only 2400.00 1200.00 Income 37400.00 34950.00 Porl[able To iet Paraide and Rio ells, 1500.00 1685.60 nsiuranco 3I"M.00 300.00 �ent and CMhaiiir Rental,nr, Vllll D n lairade 4-C.)O C)o 504.75 Fiuell %eage Relbu.rrraerrnen[ 70.00 0.00 Advertnaung 25()0.00 2681 .00 G=ohce 2,CY3W`YID 2,000.00 Supplies-Tape, Orange hest, CflSC 400.00 68.75 racrn 500.00 477.66 Cones closiiing roads 4,000.00 3726.00 Baracardes 1500.00 1495.88 Banners, I::nsyers and p Ilae tries, 15(.)0.00 1332.15 % nit 1 5C)'00 0.00 Reworks 20000.00 18000.00 Food and Beverages For VP area arnd volunteens 500.00 0.00 Staffing rnditl°.n C)1 1000.00 500.00 Park Cleanh-ig ervice, \Jew IRequiirnaen0 300.00 0.00 F0""1"" IIIL. LSJIII'nIIF'IIMSIE S $37 120.00 $32 771.79 Budget Actual 0 PROFITI(LOSS) $280.00 $2,178.21 /, gm ij &MA/m/k/ 1 Key Weekly 2500.00 2681 .00 H N O 500.00 CMYK Design 500.00 500.00 Publix 300.00 Island Restrooms 280.00 280.00 IN-KIND VALUE $3,280.00 $4,261 .00 Total Sponsorship with In-Kind 1 $40,680.00 $39,211.00 Illive ein-teirfa ill iin irnein'-t, (ino adimilissilloin fee for '-the corninnuinility aind vilisill'-toirs) aind VIP Area. Please help us -to a ccoiirn pi ills 1h h iii III 2038 >w, tiY D r i 0 Y' f`o0 1Ur i • • • • • • -• . • •• 2039 Marathon's Independence Day celebration is our largest community party of the year. More than 4,000 people attend the event on Sombrero Beach each year, and most of them stay until the fireworks—honestly,the best small town fireworks display in America.And the fireworks crowd grows larger, both on land and with the literally hundreds of boats (and thousands more people) that watch from the water. July 4 always draws a big crowd, both locals and visitors. In recognition of our sponsors, our Rotary Club is placing a full two-page spread ad in the Weekly Newspapers.The Marathon issue of this newspaper is home-delivered as well as distributed to nearly every commercial and retail location.They have a print circulation of more than 5,000 copies a week, as well as more than 50,000 unique online visitors per month racking up a half-million page views. Our sponsors will also be recognized on our radio campaign on WWUS-FM radio with heavy rotation of our ads the week before the event. Marathon& The Middle Florida Keys Magazine promotes the July 4 Celebration with a feature story and donated ads that highlight our main sponsor as well. Additionally,the Rotary Club of Marathon's Facebook page gets behind the celebration with a special event page that is cross-promoted among all the various local Marathon and Middle Keys groups. Recognition of our main sponsor accompanies these posts,which garner tens of thousands of impressions. Our club is honored to have the Key West International Airport as our main sponsor again.We are grateful for the support as we continue our work that has enabled us to donate more than $350,000 to scholarships and local charities over the past four years. John Bartus John Bartus Productions Music • Publishing• Events PO Box 522523 Marathon Shores, FL 33052 305.731.1177 2040 Rotary Club of Key West g ` 1107 Key Plaza Box 294 Key West, Florida 33040 Key West& Florida Keys Marathon International Airport m _ Executive Director of Airports Richard Strickland, CM 3491 S. Roosevelt Boulevard Key West, Florida 33040 The number of attendees of the Firework display are anticipated to be more than 25,000 residents, visitors and tourists to the City of Key West all viewing the multiple locations where the Key West Airport logo will have visibility from attendees and vehicles driving by as this is a major cross section. For the 41"of July the Key West Airport will have no less than 2 advertisements Keys Weekly with in print advertisement of 5,000 in Key West and Big Pine and over 200,000 online views per month:totaling 10,000 advertisements and 400,000 views online. And then at a later date the Key West Airport will select two additional Key West Rotary Club sponsored events that will include the Key West Airport logo in printed advertisement with the Keys Weekly providing the airport the additional opportunity for promotion of Monroe County and the Key West Airport of 10,000 print advertisements and over 400,000 online views. In total 40,000 print advertisements and 800,000 online views are expected for the Airport. 2021 was the first year the Rotary Club of Key West posted the 41"of July event on social media, and 650 persons were reached. Considering this was a year where the club advertised the event late due to cancelling concerns of COVID. In 2022, 61,696 people were reached and there were 1,233 link clicks, we anticipate 2024 will prove to be even better! In 2023, we will include the airport in all social media posts, and we also anticipate greater numbers of persons reached than in 2022. The Airport will have the logo placed on our club website having the ability to reach its 1.4 million members as it is an international organization. An email will be sent to the leadership of over sixty Rotary Clubs in South Florida inviting its 2000 members to the 41"of July Celebration in Key West, where the Key West Airport logo will have been included on materials of the event.The Rotary Club of Key West, one of the South Florida Rotary Clubs, is the oldest club in the district and the largest in the Florida Keys with over 100 members with district having over 2,000 members our Key West Club is a popular visit for many of our fellow Rotarians. As a popular visit location for many visitors for our luncheons the Key West logo will be displayed on the projection screen as the presenting sponsor for the Fireworks for 2024,this will be viewed by the club membership,the over 500 visitors we have to our club annually and will often be used in photos taken when we post on our social media throughout the year. 2041 2025 July 4 Sponsorship Forms ROTARYCLUS OF THE UPPER KEYS www,,,� s,Rot,ar,y,,.orgi POST OFFICE BOX 5 ,4 - TAVERNIER, FL 33 70 i T"' ' o duly C' i� . 2025 Join us, at Fountlnars Park in celebrating our great ouritry" Independence. 11pper keys Rotary, widi the bell) of the Village of lsla rnorruad , and our generous sponsors, puts on a fun-filled event witb live e nterta innrent, trod, rulr inks"I gainnes and, of course, fireworks. Festivities begin at 5 ln.nn., and conclude after the fireworks, Sponsorship Levels, — Deardline is June e 15, 2025 Choi se your level ot`sponsorship below. Grand Vinane Sponsor urn; 10,000, and Above Donation ® Banner pnlauca:rnnent at the park., large: logo crrn all advertising, including event posters and thank you anus, Mention in pre- and pa st-ttncdra antr.ncaur r.M ents and a.rriunp, cVerrt. `"IP parking, conrpnpinuentary drinks and entry for up to l vehicles. $15,000.100 Rollin , Thnrunder Sponsor (( 5,000 Donation - 13anrnrner pnlacerrnent at the park,, large logo on all ardvertisiar ,„ including event posters, and thank your ad, Mention in lire- and p ost-rnnedii;aau announcetnents andduring event.. Coniplinientary entry for rrp to five vehicles,. Rocket t,a unnch r Sponsor ( $2,500 Donation - Banner pnlancemcnt at the park, medium logo on all advertising, including event posters and thank you ail, Mention, in pre- and p tiast-nneciiar a nnnouncrernn.ents and during; event. Whistling Sponsor ( 101A Donation .,..,, Logo on all advertising, including event posters and, thank you ad. :Logo on banner with copier spnarnsa,ars ant park. l rrrn n t'arntlle Sponsor (q,� $500 Donation - Nanle on all advertising, including ing event posters and t➢narank cru anal. Name on banancr wwith, other sponsors at paark. Sparkler Sponsor ( $250, Donation Name on banner with other Sponsors. Contact lw➢annc, Richard Strickland Com pa ny N anic: Key` 'est 1.rtIernatnrrrnaut Airport Mall,ing Address,, South h Roosevelt , ,,,, ........,w+elt Blvd., e es p 1�^�t 040 ........, ...................................................... Business and Cell Plncnne 013.: ' . Ott ,E-mail Strictdand-Rich,ard@moti,t,,occount,y-fl.gov Pa anent should, be evade by cheep to Upper keys 'Rotary Foundation, Inc., l-0— BOX 15 14„ °lmaverrnter, FL :'l, li70. For more irnlimrnnanticnn, call 0 -3(l4_0052. rrppvr°artieys 1%uwxy Fraarndaafiui, a"1c,6 a t)°g)le vd 501(cy(3. ni:w eha€Jxi°pl,vy"yapd-'a^arva +,uth th stuve qf'd"w''ren'du ,":°h'aw a eleda rr 4"-o pv q'Ohm lefter ex Ha wa lwv as it o rro'qv ey uow"Pr'av-de'AcfihM ePerarerlrrrro raa° 1a1v 2043 t t 1 ..`...... Attn: Richard Strickland, Executive Director Key Largo Cwmber of Coirnrn rra Key West International Airport 106000 Ove,rseas Highway, 3491 S. Roosevelt Blvd. Attn: Suzi Youngberg, President lKey West Florida, 33040 Key Largo, IFL 33037 0 - 91 - 4 5-451-1414 4th of July Fireworks Show- Kerr (Largo -Free a ernrruu pity If vent at Presenting Fireworks Sponsor 15,000.00 Sponsor Benefit Package ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Trustee,tee, Level Top Tier Membership with the Key (Largo Chamber of+Coarrrrrrerce Angle Fish Package: Business logo on home page of chamber website with linik to Airport Two premium listings on website 'Bury-of-site banner on webs'ite 970 wow x 90 h Lug o recognition in the 2025 annual visitor and newcomer guide Logo recognition in the monthly members directory Members Mailing labels times a year Monthly meetings luncheon for 4 Ask a local (business card display) Dues for 12 months Event Benefits: Logo on manners, IParadle sponsor VIP tent, w+wehsite, social media and poster Company banner in the parade (Recognition on all media VIP seating for up to 70 at Parade Hirst float placement in Parade Banner at Fireworks Link on Chamber event day web page One Person from your organization will be honored as a parade Judge 2044 le Hotary Aub Of arathuni FLOMIDA uuu j,% M A A Ili Pi Pi Pi Pi Pi Pi Pi Pi Pi Pi Piguuui AY FRIDAY, JULY 49 2025 B,ECOM� E A �Ple,as,e support one of Marathon's biggest events! * * IIIIIII°° IIIIIIII' IIIIII' IJIIIIII �IIIIIIII'''° IIIIIIPIIIIIIIII IIIIII IIIIII " IIIIIII" IIIIII Illlllh� IIIIIII IIIIIIPII IIIIIII IIIIIIP a ° °°° °°°'IIIIIIIW '* ALL FUNDS, HELPSUPPORT SCHOLARSHIPS, S LOCAL & LOCAL SERVICE *-* * * *i, * PROJECTS Marathon's' Annuai Indelpe dence �Day at Sombrero Beach �2045 0 5 IIIIIIIIIII wOWMdi4Nmw III Lw w NIIIIIII U�SA II .................. x� SKYROCKET SPONSOR ` 15,,000' DONATION EXCLUSIVE BANNER (PLACEMENT AT THE PEACI"-I, TR.....IANK YOU ANNOUNCEMENT PRIC'R'TC TI-E FIREWORKS SHOW,, LARGE LOGO ON ALL ADVERTISING, INCLUDING EVENT FOSTERS AND FLYERS, MENTION ON ALL RADIO ARCS, V'IIIP PARKING SPOT (1). FREE 40 TIICKET ARIL MORE! III DYNAMITE SPONSOR 1, 00 DONATION ROMAN CANDLE SPONSOR • Logo on all advertising including 507 o DONATION .Logo on event advertising event poster, flyers, and sponsorship ads -Banner placen,i nt at tlr,c beach � • Mention on all radio ads and US 1(Radio Rive music performance •Mention on US x radio and • Premium banner pllacernent at the beach w he tFreenusc peri Ticket • Special parking at the beach • Free $25 Ticket BOTTL,E ROCKET SPONSOR - 0 SPONSOR,I 1,000 DONATION -Ban DONATION l . F3anrier lalarrnrnt at the beach • Banner placement at the beach, logo on a l advertising •Mention in went acivertising including event pesters anldl flyers SPA• Mention on all radio ads,. VIP to first 10 M-SO $100 DONATION SPONSOR goo�oi�a��no� • Free $15 Ticket «mention in event advertising ww�n ,����� 1��w' 1 1Jm I II�IVI�Ur m DI�wwwI I ��: IlU�mm„ '�° I �U°°° IIU� ""� � JUNE 3 ° "II1° . IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII� ' � ....� A FOR MORE INFORMATION, PLEASE r 'am Williams,Chair Brian Tew�es,Co-Chair 305,942.6069 305A95.6000 sarni.wilViarnsc coldwel lbarniker.con ,Jesl:ns Parra,Co-Chair 7816282.9281 Name Richard Strickland/Key West International Airport Email Strickland-Richard MonroeCount -FL.Gov Phone 305-393-7742 Street 3491 S. Roosevelt Blvd. City Key West State FL Zip 33040 °t n '. Please make your check payable to:ROTARY Y"CLUB OF MARATHON s hull to: THE ROTARY 0l..lUR3'OF MARATHON, P.O. Box 522666, Marathon FL, 33052 ;r or call for pickr.up:30,5.942.00 i Ue mo THANK YOU FROM THE ROTARY CLUB OF MARATHON! Marathon-Rotary For many years the Rotary Club olf Maralthon has hosted)the annual Independence Day festivities at Sombrero Peach.Thus year we are inviting you to take part in the celebration by becoming an official sponsor. By supporting this event you will be helping the Rotary Club of Marathon)fund the event and allso proviide much needed funds that will DIRECTLY BENEFIT OURS'COIti MUIMNITY IN THE FORM OF YOUTH SCHOLARSHIP'S AND LOCAL SERVICE PROJECTS. For more information in regards to thus event and the Marathon Rotary Club please call 305.942.6069 Thank you, The Marathon Rotary Club 211111111046 Rotary Club of Key West ri k 1107 Key Plaza Box 294 Key West, Florida 33040 „ % February 12, 2025 Key West& Florida Keys Marathon International Airport Senior Director of Airports Richard Strickland, CM 34911 S. Roosevelt Boulevard Key West, Floridai 33040 2025 Firework Funding Proposal for Funding Request as the Presenting Sponsor for the Key West 4th of .Duly Fireworks—A Free Community Event at the Edward B. Knight Pier since 1776. f Presenting sponsorship level will include the following benefits from the Rotary Club of Key West. A years'worth of benefits • 1..2 months of premium listing of bulsiness logo on The Rotary Club of Key West Website • 12 months of premium full color business logo spotlight or recognition at club meetings • 12 months of premium full color business logo inclusion to membership in select club correspondence B'usiness'sponsorship choke benefits + Includes sponsorship at two club events of the business' choice of • full color hole sponsorship,or full color logo on banner, • fulll collor logo included in social media,and 0 logo included in print advertisement *Invents may include the annual Kolt tournament, cornhole tournament,or any event Meld independently by The IRo'tary Club of Key West. Exclusive presenting sponsor event specific benefits • Presenting Sponsor of the Fireworks • Presenting Sponsor of VIP event • Presenting Sponsor Banner at Fireworks • Logo on, banlniers,website,social media, media, and print advertisement • Recognition in all media Sponsor Information Name: Richard Strickland/Key West International Airport Email: Strickland-Richard@MonroeCounty-FL.Gov Address 3491 S. Roosevelt Blvd., Key West FL 33040 Phone: 305-393-7742 2047 bnver R. ar ��arrwd` Lower Keys Ittntary � P.O. Box 431957 Brig Pine Key FL 04 iNM , if „ e ,i � I r t k @7 /d n d r d 5 nr Nr r i� r uu dk r rp Starburst Sponsor $ 15000 You willl have Top Banner in all advertising in both Print and Social Media advertising The name of your business will be announced from the wain stage on no less than S oc- casions. You willl be entitled to a booth at the event in Prime location (Please give advance no- tice for logistical consideration) 4 People from your group will be allowed to watch the Fireworks from the building Ball- cony 1 Banner from your business will be hung at the only entrance (No other banners will be hung there) 1 IBanner from your business will be hung above the stage You will be mentioned on the Radio during any interviews given by our staff Sponsor Information Name: Richard Strickland/Key West International Airport Email: Strickland-Richard@MonroeCounty-FL.Gov Address 3491 S. Roosevelt Blvd., Key West FL 33040 Phone: 305-393-7742 2048 Lower Keys Rotary Expected Reach Roughly 5,000 people attend the annual Lower Keys Rotary Fourth of July celebration.The$15,000 sponsorship guarantees displayed banners, approximately 29,000 impressions per month via The News Barometer and advertising included.The Lower Keys Rotary social media (Facebook and shared on Twitter) has around Fifteen Hundred followers with a Post Reach of approximately 5,500. These posts are all shared on the Lower Keys Chamber of Commerce site with their roughly 1,500 followers and a post reach of 23,100. Key West International Airport will also appear in the Chamber newsletter that has 900 subscribers.The Airport will be mentioned on US 1 Radio(the#1 station in the Keys) as well as on KeysTalk radio. 2049