Item M3 M3
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
March 25, 2025
Agenda Item Number: M3
2023-3809
BULK ITEM: Yes DEPARTMENT: Clerk
TIME APPROXIMATE: STAFF CONTACT: Aneta Jodkowska
AGENDA ITEM WORDING:
Approval of Tourist Development Council expenses for the month of February 2025.
ITEM BACKGROUND:
PREVIOUS RELEVANT BOCC ACTION:
The Board approves these expenditures each month.
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
TDCFBB25AJ.pdf
FINANCIAL IMPACT:
3047
TOURIST DEVELOPMENT COUNCIL EXPENDITURES
CHECKS DISTRIBUTED FOR THE MONTH OF FEBRUARY 2025
VENDOR DESCRIPTION AMOUNT
ADVERTISING
TINSLEY ADVERTISING DAC 1 ADVERTISING $540,064.39
TINSLEY ADVERTISING DAC 2 ADVERTISING $119,504.08
TINSLEY ADVERTISING DAC 3 ADVERTISING $376,184.14
TINSLEY ADVERTISING DAC 4 ADVERTISING $131,388.11
TINSLEY ADVERTISING DAC 5 ADVERTISING $243,739.09
TINSLEY ADVERTISING CULTURAL UMBRELLA $124,645.35
TINSLEY ADVERTISING DIVE UMBRELLA $153,626.74
TINSLEY ADVERTISING FISHING UMBRELLA $44,191.89
TINSLEY ADVERTISING GENERAL ADVERTISING $969,476.73
$2,702,820.52
BRICKS & MORTAR PROJECTS
Check Electric LLC 3027026 Check Electric Higgs Beach Electrica $560.00
Grader Mike LLC 1103 Grader Mike Higgs Beachside Repair We $1,025.00
Grainger 9344630117 Grainger Faucet replacement for $179.53
Haskins Plumbing, Inc 47913 Haskins Plumbing Men's restroom $901.08
Island Restrooms, LLC 14336 Island Restrooms Portable toilet Vets Be $596.00
Island Restrooms, LLC 15328 2x Weekly ADA Portable Toilet Vets BeE $596.00
NVB Playgrounds Inc. dba AAA State cSleep Inhibitors for Higgs Beachside Playgrour $1,848.00
Strunk Ace Hardware Inc FY2025 Blanket P.O Higgs Beach TDC $47.87
Strunk Ace Hardware Inc 926874 Strunk Higgs Beachside Swing set Rel $31.90
The Home Depot Commercial Credit- I Repair supplies Harry Harris Beachside fence $187.16
Tower Pest Control Inc. Lower Keys Pest Control Feb25 P&B $265.23
Virginia Beach Products LLC dba Sand Beach Wheelchair For Higgs beach $2,780.00
Strunk Ace Hardware Inc Handrail repairs at Harry Harris playground bei $157.30
$9,175.07
EVENTS
Christa Hunt/Key West Burlesque Key West Burlesque (Event)in October 2024- $5,982.68
Digital Island Media Key West Burlesque (Event)in October 2024- $750.00
FI Keys Community Concert Band Inc. Pops in the Park(Event)in November 2024-/ $8,961.00
Fringe Theater Of Key West Fringe Theater Key West(Event) in November $4,942.43
Key West Film Society Inc DBA Tropic Tropic Cinema (Event) in October 2024- Sept( $600.00
Marathon Offshore Swordfish Tournam Marathon Offshore Swordfish Tournament 202 $12,032.00
MetroMedia Marketing Inc DBA Ladies LLGf Fishing Ferver AKA Ladies, Let's Go Fish $3,481.12
Monroe Association for Remarcable Cii The reMARCable Tour de Keys in October 202 $15,975.72
Outclique LLC Randy Roberts LIVE! (Event)in October 2024 $2,300.00
Paradise Publishers Inc dba Destinatioi Randy Roberts LIVE! (Event)in October 2024 $2,400.00
Q Key West Inc Randy Roberts LIVE! (Event)in October 2024 $1,440.00
The Weekly Media Group,LLC Key West Burlesque (Event)in October 2024- $1,229.00
The Weekly Media Group,LLC Tropic Cinema (Event) in October 2024- Sept( $1,305.88
$61,399.83
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TOURIST DEVELOPMENT COUNCIL EXPENDITURES
CHECKS DISTRIBUTED FOR THE MONTH OF FEBRUARY 2025
OFFICE SUPPLIES &OPER COSTS
Academy Street Collaboration LLC Destination Management Consulting Services $20,000.00
C.B. Schmitt Real Estate Co. Inc. Business Lease $10,880.00
CFO by Design Inc January CFO and Controller Services $28,650.00
Florida Ethics Institute Inc. Documentation Preparation, Consultations $5,600.00
ODP Business Solutions, LLC Office Supplies $260.91
Stephen A Estes Dba/News Baromete Req for Solicitations FY26 Capital Project Fun( $136.50
Maxine Pacini Background checks &Zoom TDC Account $216.71
$65,744.12
PUBLIC RELATIONS
STUART NEWMAN ASSOCIATES PR GENERAL PROMO $0.00
STUART NEWMAN ASSOCIATES GENERIC FISHING PRODUCTION $0.00
STUART NEWMAN ASSOCIATES PR EXPNS ENT/TRAVEL $0.00
STUART NEWMAN ASSOCIATES PROFESSIONAL SERVICES $61,140.67
STUART NEWMAN ASSOCIATES STRINGER FEES $5,739.83
$66,880.50
PERSONNEL SERVICES
3406 NORTH ROOSEVELT BLVD MARKET RESEARCH $0.00
3406 NORTH ROOSEVELT BLVD FILM LIASON $0.00
3406 NORTH ROOSEVELT BLVD PROMO STAFFING $0.00
3406 NORTH ROOSEVELT BLVD ADMIN SVC $345,334.80
$345,334.80
SALES & MARKETING
B-For International Booth Stand build for ITB 2025 March 4-6, 202 $32,464.26
Capital Pride Alliance, Inc. World Pride 2025 Advocacy- Sponsorship $75,000.00
Cooke Communications LLC dba Two DAC III -Webcam Monthly Fee $1,233.33
Cooke Communications LLC dba Two DAC IV-Webcam Monthly Fee $1,733.33
Cooke Communications LLC dba Two DAC V-Webcam Monthly Fee $2,233.33
Cooke Communications LLC dba Two DAC I -Webcam Monthly Fee $1,233.33
Cooke Communications LLC dba Two DAC II -Webcam Monthly Fee $1,733.33
Cooke Communications LLC dba Two Billing December 2024 $4,916.66
Curiosity Works Inc DBA Expo Event S Booth Furnishings & Material Handling for Tra\ $3,890.91
Curiosity Works Inc DBA Expo Event S Booth furnishings for the Denver Travel &Adve $3,591.62
Destinations International Conference-2025 CEO Summit $1,395.00
Diving Equipment&Marketing Assoc 2025 membership renewal for DEMA-Jan 1, $200.00
Film Florida, Inc. Registration for Realscreen Summit and NAPT $2,225.00
Four star Rental Inc Destination International Event Rentals $464.70
Key West Police Department Security- HOLLIS WOOD from 2/25/2025 1:0C $240.00
Lighthouse Intelligence, LTD Transparent Intelligence Short Term Rental &1 $4,295.57
On Pointe Restaurant Group Catering-Fruit&Cheese Display for 241 guest: $4,993.52
Smg Exposition Services Visit Florida Keys booth order for the Beneath 1 $4,085.34
Tennessee Williams Fine Arts Center Destination International Venue Tennessee Wi $1,920.00
The Weekly Media Group,LLC Destination International Event Ads Feb 13, 20 $1,269.00
The Weekly Media Group,LLC Destination International Event Ads Feb. 6, 20, $1,269.00
TS Shipper, LLC Travel &Adventure Show NYC, Material Shipp $1,578.38
TS Shipper, LLC Travel &Adventure Show CHI, Material Shippi $1,170.00
TS Shipper, LLC booth backdrop shipment from Chicago TAS tc $585.00
US Travel Association Early registration discount for IPW June 2025 $37,200.00
Visit Florida Visit Florida booth for IPW 2025 $18,000.00
$208,920.61
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3049
TOURIST DEVELOPMENT COUNCIL EXPENDITURES
CHECKS DISTRIBUTED FOR THE MONTH OF FEBRUARY 2025
TELEPHONE& UTILITIES
AT&T Phone Service $2,582.98
Florida Keys Aqueduct Authority Water Service $8,951.87
Florida Keys Electric Coop Inc Electrical Service $1,175.97
Keys Energy Services Electrical Service $951.33
Keys Sanitary Service Waste Service $2,006.65
Waste Management Inc Of Florida Waste Service $4,811.56
Sabine,Yves Internet Service $143.00
$20,623.36
TRAVEL
Joshua Cato Key West Attraction Luncheon $60.00
Joshua Cato Business Guild Mixer $20.00
Joshua Cato Travel &Adventure Show LA February 20-24 $2,256.53
Joshua Cato TDC Board Meeting February 5 2025 $63.92
Jordan Upchurch Travel &Adventurwe Show NYC Jan 23-27 $1,685.92
Kara Franker Board Leadership Symposium Orlando Jan 29. $1,436.23
Kelli Fountain TDC Board Meeting February 5 2025 $45.29
Kelli Fountain Lodging Association Luncheon $35.00
Liana Pyne Phoenix Travel &Adventure Show Feb 13-17 $2,575.02
Liana Pyne Florida Encounter Show Feb 3-6 Ocala $1,588.46
Maxine Pacini February TDC Meeting $51.59
Sabine Pons-Chilton Key Largo Chamber Luncheon $41.20
Sabine Pons-Chilton Travel &Adventure Show LA February 19-24 $2,388.12
Sabine Pons-Chilton Florida Huddle Ocala February 1-6 $1,517.00
Tracy McClellan Key West Chamber Luncheon $35.00
Tracy McClellan Key West Chamber Mixer $10.00
Tracy McClellan TDC Board Meeting February 5 2025 $83.25
Yves Vrielynck TDC Advocacy Workshop February 26 $127.57
Yves Vrielynck Visa to travel to Brazil $80.90
Yves Vrielynck Travel &Adventure Show Phoenix Feb 13-17 $2,718.63
Yves Vrielynck TDC Board Meeting February 5 2025 $68.34
Yves Vrielynck Travel &Adventure Show Chicago Jan 30-Feb $1,995.23
$18,883.20
VISITOR INFORMATION SERVICES
Greater Key West Chamber Of Comm Visitor Information Services $0.00
Key Largo Chamber Of Commerce Visitor Information Services $0.00
Greater Marathon Chamber Of Comm Visitor Information Services $0.00
Lower Keys Chamber Of Commerce Visitor Information Services $0.00
Key West Business Guild Visitor Information Services $0.00
Islamorada Chamber Of Commerce Visitor Information Services $0.00
Jdo Insights Inc Dba Insights Inc Visitor Information Services $0.00
$0.00
$3,499,782.01
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