Item D05 D5
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
April 16, 2025
Agenda Item Number: D5
2023-3897
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan
N/A
AGENDA ITEM WORDING: Approval to register and attend 3 additional travel/trade shows not
previously approved in the TDC FY 2025 Marketing Plan. The estimated cost for participation in each
show is set forth in the attached memo.
ITEM BACKGROUND:
As a part of Visit Florida Key's continued sales efforts to promote tourism to the destination, approval
is requested for the following travel/trade shows that were not previously included in the FY 2025
Marketing Plan. The funds are available within the FY 2025 budget for these shows.
Show Name: Signature Travel Network Ft Lauderdale Regional
Show Location: Ft Lauderdale, FL
Show Date: Jun 17-18, 2025
Registration Cost: $4,000
Additional Information: This opportunity will fulfill our obligation with Signature Travel
Network to maintain our"Preferred Destination Status"
Show Name: Destination Southeast
Show Location: West Palm Beach, FL
Show Date: Aug 3-5, 2025
Registration Cost: Approximately $2,500 for travel
Additional Information: Registration for this show will be paid by utilizing a credit from
a previous show. The only cost to attend would be travel expenses.
Show Name: Delta Vacations University
Show Location: Atlanta, GA
Show Date: September 13-15, 2025
Registration Cost: $10,000 registration and approximately $2,500 for travel
Pending TDC approval at the April 10, 2025 meeting
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PREVIOUS RELEVANT BOCC ACTION:
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Additional TravelTrade Shows.pdf
FINANCIAL IMPACT:
Spend Category- 00066
Cost Center- 76066
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The
FloriddKeys
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...0, CO MC as YOU are
DATE: March 28, 2025
To: Monroe County BOCC
FROM: Liana Pyne — Director of Sales Domestic Markets
RE: Consideration and Action re: Consideration and Action re:
Approval of Additional Travel/Trade Shows Not Previously
Approved in the FY 2025 Marketing Plan
As a part of Visit Florida Keys's continued sales efforts to promote tourism to the
destination, approval is requested for the following travel/trade shows that were not
previously included in the FY 2025 Marketing Plan. The funds are available within the
FY 2025 budget for these shows.
Show Name: Signature Travel Network Ft Lauderdale Regional
Show Location: Ft Lauderdale, FL
Show Date: Jun 17-18, 2025
Registration Cost: $4,000
Additional Information: This opportunity will fulfill our obligation with Signature Travel
Network to maintain our "Preferred Destination Status"
Show Name: Destination Southeast
Show Location: West Plam Beach, FL
Show Date: Aug 3-5, 2025
Registration Cost: Approximately $2,500 for travel
Additional Information: Registration for this show will be paid by utilizing a credit from
a previous show. The only cost to attend would be travel expenses.
Show Name: Delta Vacations University
Show Location: Atlanta, GA
Show Date: September 13-15, 2025
Registration Cost: $10,000 registration and approximately $2,500 for travel
1293