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Item D06 D6 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE Mayor James K.Scholl,District 3 The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2 Craig Cates,District 1 David Rice,District 4 Holly Merrill Raschein,District 5 Board of County Commissioners Meeting April 16, 2025 Agenda Item Number: D6 2023-3904 BULK ITEM: Yes DEPARTMENT: Tourist Development Council TIME APPROXIMATE: STAFF CONTACT: Jeanne Quinn/Ammie Machan N/A AGENDA ITEM WORDING: Approval of 1st Amendment to Agreement with MMGY Global, Inc. to revise the Agreement to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website and email marketing functionality while the new website and technology solutions are being built. ITEM BACKGROUND: This Amendment to the Agreement is needed to ensure continued use and functionality of the Fla- Key.com website until the new website is developed. Pending TDC approval at their April 10, 2025 meeting. This is a draft version of the amendment. The final amendment will be attached prior to publication of the agenda. PREVIOUS RELEVANT BOCC ACTION: BOCC approved original agreement at their meting of February 19, 2025. INSURANCE REQUIRED: Yes CONTRACT/AGREEMENT CHANGES: Amendment to Add additional scope and compensation STAFF RECOMMENDATION: Approval DOCUMENTATION: Draft MMGY 1 st A end ent.pdf MMGY - COI.pdf 1294 FINANCIAL IMPACT: 116-76078-00041 $141,813 (cost of Amendment) 1295 AMENDMENT Ost AMENDMENT) TO AGREEMENT THIS AMENDMENT to Agreement dated this day of 2025, is entered into by and between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development Council, and MMGY Global, Inc., (hereinafter called the Contractor.) WHEREAS, there was an Agreement entered into on February 11, 2025 between the parties, for Contractor to provide website development services which include consulting advice relating to the Tourist Development Council (TDC) marketing and promotion of tourism; and WHEREAS, it has become necessary to revise the Agreement to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website and email marketing functionality while the new website and technology solutions are being built; and WHEREAS, these services were not initially complemented in the original scope of services as it was anticipated that the previous Website Agency would continue to perform these services during the transition period but they did not agree to an extension to these services are now needed to ensure that Fla-Keys.com website remains active and to ensure the continued promotion and marketing of the Florida Keys & Key West; NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties agree to the amend Agreement as follows- 1. The agreement shall be amended to include Exhibit C — Additional Scope of Services and Exhibit D — Additional Compensation attached hereto which provides for Domain Registrar Transfer & Site Scaping in the amount of $6,093, Webhosting Fees & Initial Set Up in the amount of $31,320, Website Maintenance & Continuous Improvement in the amount of $26,400 and Email Marketing and Automation Program in the amount of$78,000. 2. The remaining provisions of the agreement dated February 19, 2025, shall remain in full force and effect. Amendment#1 MMGY Global—Website Service Agreement 1296 IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above written. (SEAL) Board of County Commissioners Attest: Kevin Madok, Clerk of Monroe County As Deputy Clerk Mayor/Chairman MMGY Global, Inc. By President Print Name Date: AND TWO WITNESSES (1) (2) (1) (2) Print Name Print Name Date: Date: Amendment#1 MMGY Global—Website Service Agreement 1297 Exhibit C -Additional Scope of Services Email Marketing and Automation Program Description of Work MMGY will provide email marketing services for Monroe County (Client) for a period of six months from April 2025 through September 2025. Cape of Work MMGY will be responsible for providing the following services: Email Strategy • Providing strategic recommendations and oversight of email programs outlined below: Monthly Email Deployments • Design,copywritingandcodingofmodularemailtemplate • Design,content,and codingforemailsforatotaloffour(4)emaildeploymentsper month Quality Assurance Testing • All emails to receive quality assurance testing using Litmus or Email on Acidfor: o Rendering o Links andfunctionality o Content andlayout o Deliverability Accessibility Performance Rer)ortina • Monthly performance reportingon: o Monthly newsletter o Partneremail o Ad hocemails Client Responsibilities Monroe County, Florida will be responsible for: 1. Provide all owned or licensed creative assets(logo,photos,videos,etc.) 2. Timely feedback and approval on email content and test deployments pqe 1 of 1298 Website Maintenance and Continuous Improvement Description of Work MMGY will provide website maintenance support and continuous improvement for fla-keys.com from April 1, 2025 through September 30, 2025. During this time the following duties will be completed: DEFINITION OF MAINTENANCE SUPPORT SERVICES SERVICES INCLUSIVE OF SUPPORT FEE CLIENT WEBSITE The services and pricing provided in this proposal are specific to the following website: hops://I'lla. keys.com STANDARD MAINTENANCE Website maintenance is intended to be allocated for the ongoing care and support of the website base code, features and functionality. For any task that does not fit within the designated support hours for the month, MMGY will provide a written project estimate and will require client approval before proceeding. Examples of support items that will be included in this scope of work: • Bugfixes • Monitoring and addressing site performance • Updates tolinks • Updates tocopy • CMS updates • Addressing 404 pageerrors • Communicating emergency information • Supporting existing third-partyintegrations WEBSITE CONTINUOUS IMPROVEMENT Website feature requests and/or functional enhancements made by Client will be estimated by MMGY for time to complete work, timing to implement changes and cost. Client will have the opportunity to review and approve project estimates prior to work being completed and billed. Examples of feature requests: • Design and development of new page types • Design and development of newcontent modules • Modifications of existing pagetypes • Modifications of existingmodules • Modifications of CMS • Addition of any new third-partyintegrations • Addition of any newfeatures and/or functionality 1299 If Client requests work outside of an approved website feature project estimate or work that is caused, either in whole or in part, by Client or a third party and requires MMGY support, Client will be provided a written project estimate for approval prior to any overage work being completed. MMGY assumes no responsibility for problems resulting from client or third party changes to the original code base not implemented by MMGY development team. Any work to repair client or third party changes to the original code base will be considered a non-support request and will follow definitions of services provided below. Hours are `use it or lose it'within the timing of the agreement. Here are examples of tasks that support hours are used for: • Meeting Time • Emails • TaskUpdates • Development • Content Work • Monthly Reporting Hours will be billable in 15-minute increments. Support items are performed during normal business hours (9:00am - 6:00pm Eastern Standard Time / 8:00am - 5pm Central Time / 6:00 am - 3pm Pacific Time, Monday through Friday). DEFINITION OF NON-SUPPORT SERVICES NON-SUPPORT REQUESTS AND OVERAGES Out of scope work shall be billed the rate of $165 per hour for any project management, creative, development, quality assurance and system administrator hours outside of the monthly support retainer during normal business hours (9:00am - 6:00pm Eastern Standard Time / 8:00am - 5pm Central Time / 6:00 am - 3pm Pacific Time, Monday through Friday). Billable in 15-minute increments. Out of scope support required outside of normal business hours will be billed at $200 per hour. Client will approve all additional support charges via a separate project estimate. EXPEDITED WEB SUPPORT Web support requiring expedited service and timelines will incur a 25% rush fee based on the estimated value of the maim osts. The rush fee will be billed incrementally regardless of whether the expedited maintenance work was in or out 1300 of scope. This excludes work required to restore the site during an outage. WEBSITE OUTAGES AND EMERGENCY SUPPORT OUTAGES DURING NORMAL BUSINESS HOURS A website outage is defined as the website being inaccessible or offline. In the event that an outage is caused, either in whole or in part, by Client or a third party and requires support during regular business hours (9am - 6pm Eastern Standard Time / Sam - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday), Client will be billed at an hourly rate of $1 75 per hour, billable in 30-minute increments with a one hour minimum. Emergency support during normal business hours is considered outside of website support and will be billed incrementally to the monthly website support fee. MMGY will move quickly to address any outages during normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. OUTAGES OUTSIDE OF!NORMAL BUSINESS HOURS In the event that an outage is caused, either in whole or in part, by Client or a third party and requires support after regular business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday),Client will be billed at an hourly rate of$200 per hour,billable in 30-minute increments with a one hour minimum. To minimize any down time during an after hours outage or error, this agreement provides for up to five (5) hours of support time that does not require specific client approval and will be billed based on actual hours of support. For any emergency support that requires more than five (5) hours of development time, MMGY will provide a written project estimate and will require Client approval before proceeding. In the event that MMGY is unable to secure written approval for additional development support, MMGY assumes no responsibility for extended outages or errors. In the event that it is determined that the solution to restore the website must be executed by the Client or third party, MMGY time invested in researching and diagnosing the problem is billable. Emergency after hours support is considered outside of monthly website support and will be billed incrementally to the monthly website support fee. MMGY will move quickly to address any outages outside normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. 1301 Definitions:Issue Priority Priority Issue Type P1 Site or application outage (Complete disruption of access, service or functionality) P2 Production application issue (partial disruption of access, service or functionality) P3 Post-production deployment regression defects and minor issues (Not PI or P2 priority) CLIENT RESPONSIBILITIES For the purposes of MMGY the above services, Client agrees to provide MMGY with access to its website and email marketing platforms and clearly communicate website maintenance and feature requests.Additionally, it is the expectation of MMGY that Client will attend scheduled meetings, provide timely feedback and approvals in order to efficiently address needs across all channels. COMMUNICATIONS Client will communicate all support requests via email orjira Service Management (JSM), and MMGY will keep a backlog of items that can be utilized for managing monthly hours allocations. TIMELINE April 1, 2025 through September 30, 2025 at which point evaluation of needs for the existing website will be conducted based on the progress of the new website build. Web Site Transition: Domain Registrar Transfer+ Site Scraping DESCRIPTION OF WORK This estimate covers the site scraping of fla-keys.com and filmkeys.com as well as the domain registrar transfer for 27 web pages. Time includes account management, delivery support and marketing technology services. Fee also includes the hard costs for the domain registration transfer. Website Hosting Annual Fee + Initial Set Up DESCRIPTION OF WORK This estimate covers the initial set up and transfer of hosting to Pantheon for the Visit Florida Keys websites. The annual h 0�ices through Pantheon for one calendar year. 1302 Exhibit D - Compensation Email Marketing and Automation Program PROGRAM INVESTMENT MARKETINGEMAIL Email Strategy & Onboarding $4,960 Template Design, Development, Platform Integration & Training $10,830 Platform Vetting & Migration $6,600 Migration of email contact list and deployment to newvendor (does not include softwarecosts) Email Program Management $43,200 Design, copywriting, coding, Q&A and deployment of email program Email Service Provider (ESP) Software Platform $12,420 Klaviyo - 150,000 contacts for email only Consolidated Monthly Email Program Reporting INCLUDED PROGRAM • • 000 INVOICING SCHEDULE PROVIDEDMONTH SERVICE • TOTAL April 2025 Email Strategy &Onboarding $4,950 Platform Vetting & Migration $6,600 page 2 of 1303 Template Design, Development, $10,830 Platform Integration & Training Email Program Management $7,200 ESP Software Platform $2,070 May 2025 Email Program Management $7,200 ESP Software Platform $2,070 June 2025 Email Program Management $7,200 ESP Software Platform $2,070 July 2025 Email Program Management $7,200 ESP Software Platform $2,070 August 2025 Email Program Management $7,200 ESP Software Platform $2,070 September 2025 Email Program Management $7,200 ESP Software Platform $2,070 Website Maintenance and Continuous Improvement COST WEBSITE SUPPORT& FEATURE REQUESTS SERVICE COST Website Support Onboarding & Events Page Solution $6,600/one-time cost 6 Months of Website Support (160 hours total) Maintenance $19,800/actual hours and continuous improvement monthly for existing fla-keys.com can be billed monthly website Invoicing Schedule: Agency fees shall be invoiced as below and shall be due and payable upon receipt of invoice from Agency. pqe 3 of 1304 WEB SUPPORT INVOICING DATE WEB SUPPORT INVOICE TOTAL April 2025 $9,900 May 2025 $3,300 June 2025 $3,300 July 2025 $3,300 August 2025 $3,300 September 2025 $3,300 i Web Site Transition: Domain Registrar Transfer+ Site Scraping ESTIMATE INCLUDES MMGY Support Time $5,693.00 Domain Registration Fee Hard Cost $400.00 ESTIMATE TOTAL: $6,093.00 Website Hosting Annual Fee + Initial Set Up ESTIMATE INCLUDES MMGY Support Time $1,320.00 Pantheon Hosting Annual Fee (to be billed monthly at $2,500) $30,000.00 ESTIMATE TOTAL: $31,320.00 pqo 4 of 1305 DATE(MMIDDIYYYY) ACOR" CERTIFICATE OF LIABILITY INSURANCE 9/25/2025 2/4/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). CONTACT PRODUCER Lockton Companies,LLC NAME: 444 W.47th St.,Ste.900 PHONE FAX Kansas City MO 641 1 2-1 906 E-MAILo Ext: A/C No (816)960-9000 ADDRESS: 1CCasuG1ockton.com INSURER(S)AFFORDING COVERAGE NAIC# INSURER A:American Casualty Company of Reading,PA 20427 INSURED MMGY GLOBAL,LLC INSURER B:The Continental Tnsurance Company 35289 1541180 7309 W.80TH,SUITE 400 INSURER C:Valley Forge Tnsurance Company 20508 OVERLAND PARK KS 66204 INSURER D AXIS Insurance Company 37273 INSURER E:Transportation Tnsurance Company 20494 INSURER F:Federal Insurance Company 20281 COVERAGES CERTIFICATE NUMBER: 21381505 REVISION NUMBER: XXXXXXX THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPE OF INSURANCE ADDL SUBR POLICY EFF POLICY EXP LIMITS LTR INSD WVD POLICY NUMBER MM/DDIYYW W MMIDD/ YY A X COMMERCIAL GENERAL LIABILITY Y N 7094373023 9/25/2024 9/25/2025 EACH OCCURRENCE $ 1,000,000 � OCCUR DAMAGE TO RENTED CLAIMS-MADE PREMISES Ea occurrence) ccurrence $ 1,000,000 MED EXP(Any one person) $ 15,000 PERSONAL&ADV INJURY $ 1,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2,000,000 POLICYEl JE � LOC PRODUCTS-COMP/OP AGG $ 2,000,000 OTHER: $ C AUTOMOBILE LIABILITY Y N 7094372809 9/25/2024 9/25/2025 COMBINED SINGLE LIMIT $ Ea accident 1,000,000 ANY AUTO BODILY INJURY(Per person) $ XXXXXXX OWNED SCHEDULED BODILY INJURY(Per accident) $ AUTOS ONLY AUTOS XXXXXXX Xr HIRED Xr NON-OWNED PROPERTY DAMAGE $ XXXXXrXXr AUTOS ONLY AUTOS ONLY Per accident $ XXXXXXX B X UMBRELLA LIAB X OCCUR Y N 7094375600 9/25/2024 9/25/2025 EACH OCCURRENCE $ 10,000,000 EXCESS LIAB CLAIMS-MADE AGGREGATE $ 10,000,000 DED RETENTION$ $ XXXXXXX WORKERS COMPENSATION PER C AND EMPLOYERS'LIABILITY N 7094373636 9/25/2024 9/25/2025 X STATUTE OER E YIN 7094374074 9/25/2024 9/25/2025 ANY PROPRIETOR/PARTNER/EXECUTIVE E.L.EACH ACCIDENT $ 1,000,000 OFFICER/MEMBER EXCLUDED? N N I A (Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 1,000,000 If yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 1,000,000 D CYBER/E&O/MEDLA N N P-001-000221115-06 9/25/2024 9/25/2025 $5M LIMIT/$50K OR IOOK SIR F CRIME J06461293 10/26/2024 9/25/2025 $2M LTMTT/$15K SIR DESCRIPTION OF OPERATIONS/LOCATIONS I VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required) THE MONROE COUNTY BOCC IS NAMED AS ADDITIONAL INSURED AS RESPECTS TO LIABILITY COVERAGES CAUSED,IN WHOLE OR IN PART,BY THE ACTIVITIES PERFORMED BY OR ON BEHALF OF THE NAMED INSURED WHERE ALLOWED BY LAW AND AS REQUIRED BY WRITTEN AGREEMENT, SUBJECT TO POLICY TERMS,CONDITIONS AND EXCLUSIONS. I F DA ( CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE 21381505 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN THE MONROE COUNTY BOCC ACCORDANCE WITH THE POLICY PROVISIONS. 1 100 SIMONTON STREET KEY WEST FL,33040 AUTHORIZED REPRIESENTATI �j VT ©19884015 ACORD CORPORATION. All rights reserved. ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD 1306 Liz Yongue From: Gomez-Krystal <Gomez-Krystal@MonroeCounty-FL.Gov> Sent: Thursday, April 10, 2025 11:34 AM To: Ballard-Lindsey; County Commissioners and Aides; Kevin Madok; Pamela Hancock; Senior Management Team and Aides; Liz Yongue; InternalAudit Cc: Shillinger-Bob; Williams-Jethon; Cioffari-Cheryl; Livengood-Kristen; Rubio-Suzanne; Pam Radloff; County-Attorney; Allen-John; Danise Henriquez; Hurley-Christine; Rosch- Mark; Gambuzza-Dina; Beyers-John; InternalAudit; Kevin Madok; Valcheva-Svilena; Powell-Barbara; Guerra-Cynthia Subject: Item D6 BOCC 04/16/2025 REVISED BACKUP Attachments: MMGY 1st Amendment (1) (1).pdf, AIS 3904.pdf Categories: Orange Category Good afternoon, Please be advised that the agenda item backup has been revised for item D6. "Approval of Ist Amendment to Agreement with MMGY Global, Inc. to revise the Agreement to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website and email marketing functionality while the new website and technology solutions are being built. " Sincerely, Executive Administrator Monroe County Administrator's Office 1100 Simonton Street, Suite 2-205 Key West, FL 33040 (305)292-4441 (Office) (305)850-8694(Cell) Courier Stop#1 Notary Public w.r o n r y e c_ u�n1y:�:V_e.gpy i».c z..- Y .�.. _rn groecou�_n�.Y..-.�..:.i» .Y. PLEASE NOTE: FLORIDA HAS A VERY BROAD RECORDS LAW. MOST WRITTEN COMMUNICATIONS TO OR FROM THE COUNTY REGARDING COUNTY BUSINESS ARE PUBLIC RECORDS AVAILABLE TO THE PUBLIC AND MEDIA UPON REQUEST. YOUR EMAIL COMMUNICATION MAY BE SUBJECT TO PUBLIC DISCLOSURE. 1 D6 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE Mayor James K.Scholl,District 3 The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2 Craig Cates,District 1 David Rice,District 4 Holly Merrill Raschein,District 5 Board of County Commissioners Meeting April 16, 2025 Agenda Item Number: D6 2023-3904 BULK ITEM: Yes DEPARTMENT: Tourist Development Council TIME APPROXIMATE: STAFF CONTACT: Jeanne Quinn/Ammie Machan N/A AGENDA ITEM WORDING: Approval of 1st Amendment to Agreement with MMGY Global, Inc. to revise the Agreement to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website and email marketing functionality while the new website and technology solutions are being built. ITEM BACKGROUND: This Amendment to the Agreement is needed to ensure continued use and functionality of the Fla- Key.com website until the new website is developed. Pending TDC approval at their April 10, 2025 meeting. This is a draft version of the amendment. The final amendment will be attached prior to publication of the agenda. PREVIOUS RELEVANT BOCC ACTION: BOCC approved original agreement at their meting of February 19, 2025. INSURANCE REQUIRED: Yes CONTRACT/AGREEMENT CHANGES: Amendment to Add additional scope and compensation STAFF RECOMMENDATION: Approval DOCUMENTATION: MMGY 1st Amendment(1) (1).pdf MMGY - COI.pdf 1 FINANCIAL IMPACT: 116-76078-00041 $141,813 (cost of Amendment) 2 AMENDMENT (1St AMENDMENT) TO AGREEMENT THIS AMENDMENT to Agreement dated this day of 2025, is entered into by and between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development Council, and MMGY Global, LLC, (hereinafter called the Contractor.) WHEREAS, there was an Agreement entered into on February 19, 2025 between the parties, for Contractor to provide website development services which include consulting advice relating to the Tourist Development Council (TDC) marketing and promotion of tourism; and WHEREAS, it has become necessary to revise the Agreement to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website and email marketing functionality while the new website and technology solutions are being built; and WHEREAS, these services were not initially complemented in the original scope of services as it was anticipated that the previous Website Agency would continue to perform these services during the transition period but they did not agree to an extension to these services which are now needed to ensure that Fla-Keys.com website remains active and to ensure the continued promotion and marketing of the Florida Keys & Key West; NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties agree to the amend Agreement as follows- 1. The agreement shall be amended to include Exhibit C—Additional Scope of Services and Exhibit D — Additional Compensation attached hereto which provides for Domain Registrar Transfer & Site Scaping in the amount of $6,093, Web Hosting Fees & Initial Set Up in the amount of $16,320, Website Maintenance & Continuous Improvement in the amount of $26,400 and Email Marketing and Automation Program in the amount of$78,000. 2. The remaining provisions of the agreement dated February 19, 2025, shall remain in full force and effect. Amendment 41 MMGY Global—Website Service Agreement IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above written. (SEAL) Board of County Commissioners Attest: Kevin Madok, Clerk of Monroe County As Deputy Clerk Mayor/Chairman MMGY Global, LLC Byfcirgk CFO Hugh McConnell Print Name Date: Apr9,2025 AND TWO WITNESSES (1)" 6� (2)�L (1)Aimee Arnoldi (2) Maureen Moeder Print Name Print Name Date: Apr9, 2025 Date: Apr9,2025 Amendment#1 MMGY Global—Website Service Agreement EXHIBIT C - ADDITIONAL SCOPE OF SERVICES Domain Registrar Transfer & Site Scraping, Web Hosting & Initial Set Up, Website Maintenance & Continuous Improvement, Email Marketing & Automation Program Scope of Work 1. Project Overview MMGY Global (hereinafter called Contractor) will partner with Monroe County, Florida (hereinafter called County) to support and maintain the Fla-keys.com and all corresponding website's presence in order to support the County's tourism and economic objectives for a period beginning April 1, 2025 and expiring September 30, 2025. Details regarding monthly fees, rates, disclaimers and limitations of liability can be found on Attachment B, which is incorporated here by reference. 3. Scope of Work Domain Registrar Transfer&Site Scraping Work inclusive of site scraping of fla-keys.com and filmkeys.com as well as the domain registrar transfer for 27 web pages. Time includes: - account management - delivery support - marketing technology services Web Hosting&Initial Set Up MMGY to coordinate and transfer the fla-keys.com and corresponding web pages to the new web hosting platform, Pantheon. MMGY to handle all ongoing communication and coordination with Pantheon to implement the Web Hosting on the website. Website Maintenance&Continuous Improvement DEFINITION OF MAINTENANCE SUPPORT SERVICES SERVICES INCLUSIVE OF SUPPORT FEE CLIENT WEBSITE The services and pricing provided in this proposal are specific to the following website: N.-.1„ tipa f ha—A—ely s,Qom STANDARD MAINTENANCE Website maintenance is intended to be allocated for the ongoing care and support of the website base code,features and functionality. For any task that does not fit within the designated support hours for the month, MMGY will provide a written project estimate and will require client approval before proceeding. Examples of support items that will be included in this scope of work: • Bug fixes • Monitoring and addressing site performance • Updates to links • Updates to copy • CMS updates • Addressing 404 page errors • Communicating emergency information • Supporting existing third-party integrations WEBSITE CONTINUOUS IMPROVEMENT Website feature requests and/or functional enhancements made by Client will be estimated by MMGY for time to complete work,timing to implement changes and cost.Client will have the opportunity to review and approve project estimates prior to work being completed and billed. Examples of feature requests: • Design and development of new page types • Design and development of new content modules • Modifications of existing page types • Modifications of existing modules • Modifications of CMS • Addition of any new third-party integrations • Addition of any new features and/or functionality If Client requests work outside of an approved website feature project estimate or work that is caused,either in whole or in part, by Client or a third party and requires MMGY support, Client will be provided a written project estimate for approval prior to any overage work being completed. MMGY assumes no responsibility for problems resulting from client or third party changes to the original code base not implemented by MMGY development team. Any work to repair client or third party changes to the original code base will be considered a non-support request and will follow definitions of services provided below. Hours are'use it or lose it'within the timing of the agreement. Here are examples of tasks that support hours are used for: • Meeting Time • Emails • Task Updates • Development • Content Work • Monthly Reporting Hours will be billable in 15-minute increments. Support items are performed during normal business hours (9:00am - 6:00pm Eastern Standard Time/ 8:00am - 5pm Central Time/ 6:00 am - 3pm Pacific Time, Monday through Friday). DEFINITION OF NON-SUPPORT SERVICES NON-SUPPORT REQUESTS AND OVERAGES Out of scope work shall be billed the rate of $165 per hour for any project management, creative, development,quality assurance and system administrator hours outside of the monthly support retainer during normal business hours (9:00am - 6:00pm Eastern Standard Time / 8:00am - 5pm Central Time/ 6:00 am - 3pm Pacific Time,Monday through Friday). Billable in 15-minute increments. Out of scope support required outside of normal business hours will be billed at $200 per hour.Client will approve all additional support charges via a separate project estimate. EXPEDITED WEB SUPPORT Web support requiring expedited service and timelines will incur a 25% rush fee based on the estimated value of the maintenance costs. The rush fee will be billed incrementally regardless of whether the expedited maintenance work was in or out of scope. This excludes work required to restore the site during an outage. WEBSITE OUTAGES AND EMERGENCY SUPPORT OUTAGES DURING NORMAL BUSINESS HOURS A website outage is defined as the website being inaccessible or offline. In the event that an outage is caused,either in whole or in part, by Client or a third party and requires support during regular business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday),Client will be billed at an hourly rate of $175 per hour, billable in 30-minute increments with a one hour minimum. Emergency support during normal business hours is considered outside of website support and will be billed incrementally to the monthly website support fee. MMGY will move quickly to address any outages during normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS In the event that an outage is caused,either in whole or in part, by Client or a third party and requires support after regular business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time,Monday through Friday), Client will be billed at an hourly rate of$200 per hour, billable in 30-minute increments with a one hour minimum. To minimize any down time during an after hours outage or error,this agreement provides for up to five (5) hours of support time that does not require specific client approval and will be billed based on actual hours of support. For any emergency support that requires more than five (5) hours of development time, MMGY will provide a written project estimate and will require Client approval before proceeding. In the event that MMGY is unable to secure written approval for additional development support, MMGY assumes no responsibility for extended outages or errors. In the event that it is determined that the solution to restore the website must be executed by the Client or third party, MMGY time invested in researching and diagnosing the problem is billable. Emergency after hours support is considered outside of monthly website support and will be billed incrementally to the monthly website support fee. MMGY will move quickly to address any outages outside normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. Issue Priority Definitions: Priority Issue Type P1 Site or application outage (Complete disruption of access,service or functionality) P2 Production application issue (partial disruption of access,service or functionality) P3 Post-production deployment regression defects and minor issues (Not PI or P2 priority) CLIENT RESPONSIBILITIES For the purposes of MMGY the above services,Client agrees to provide MMGY with access to its website and email marketing platforms and clearly communicate website maintenance and feature requests. Additionally, it is the expectation of MMGY that Client will attend scheduled meetings, provide timely feedback and approvals in order to efficiently address needs across all channels. COMMUNICATIONS Client will communicate all support requests via email or Jira Service Management (ism), and MMGY will keep a backlog of items that can be utilized for managing monthly hours allocations. TIMELINE April 1,2025 through September 30,2025 at which point evaluation of needs for the existing website will be conducted based on the progress of the new website build. Email Marketing &Automation Program MMGY will be responsible for providing the following services: Email Strategy Providing strategic recommendations and oversight of email programs outlined below: Monthly Email Deployments • Design, copywriting and coding of modular email template • Design, content,and coding for emails for a total of four (4) email deployments per month Quality Assurance Testing • All emails to receive quality assurance testing using Litmus or Email on Acid for: • Rendering • Links and functionality • Content and layout • Deliverability • Accessibility Performance Reporting • Monthly performance reporting on: • Monthly newsletter • Partner email • Ad hoc emails CLIENT RESPONSIBILITIES Monroe County, Florida will be responsible for: 1. Providing all owned or licensed creative assets (logo, photos,videos, etc.) 2. Timely feedback and approval on email content and test deployments Template Design, Development, Platform Integration &Training MMGY will create a master template with 10 modules in the platform.The modules will be able to be rearranged and used to create new email templates on an as needed basis. Platform Vetting & Migration • MMGY to vet ESP providers and align County needs to ESP provider's offerings, recommending those that will best achieve County's goals. • MMGY will handle migration of County email contact list and deployment to new ESP vendor. Klaviyo Email Service Provider (ESP) Software Platform MMGY to handle all ongoing communication and coordination with Klavyo to implement ESP software for County. Final software amount to be invoiced to MMGY from Klaviyo. MMGY will pass through the cost to County. EXHIBIT D - MONTHLY FEE, RATES, DISCLAIMERS AND LIMITATIONS OF LIABILITY Domain Registrar Transfer & Site Scraping, Web Hosting & Initial Set Up, Website Maintenance & Continuous Improvement, Email Marketing & Automation Program 1. Compensation Structure MMGY Global (hereinafter called Contractor) proposes a project fee model based on completed projects and recurring fees for ongoing email program, web hosting,web maintenance support and optimizations for Monroe County, Florida (hereafter called County). This compensation structure covers a period beginning April 1, 2025 and expiring September 30, 202 2. Project Fees Project Timeline Cost Domain Registrar Transfer April 2025 $6,093.00 & Site Scraping Web Hosting Initial Set Up April 2025 $1,320.00 Email Strategy & April 2025 $4,950.00 Onboarding Email Platform Vetting & April 2025 $6,600.00 Migration Email Template Design, April 2025 $10,830.00 Development, Platform Integration &Training Website Support & Events April 2025 $6,600.00 On-Page Solution Total $36,393.00 2. Website Hosting Web Hosting is invoiced to MMGY from Pantheon. MMGY will pass through the cost to County. Vendor costs are variable, at the discretion of the third-party and not the Contractor. Hard Costs Costs Pantheon Website Hosting (Hard Cost) $30,000 (annual) $2,500 (monthly) 3. Website Maintenance &Continuous Improvement Website maintenance is intended to be allocated for the ongoing care and support of the website base code,features and functionality. Website maintenance items are considered to be tasks that require four (4) hours or less of creative or development time to accomplish. Specific examples and additional details are located in Exhibit C. Website Maintenance Cost Website Maintenance & Continuous Improvement $3,300/month Total $3,300/month 4. Email Marketing &Automation Program MMGY will provide email marketing services inclusive of email strategy,email development, quality assurance and monthly reporting. Email Service Provider Software is invoiced to MMGY from Klaviyo. MMGY will pass through the cost to County.Vendor costs are variable, at the discretion of the third-party and not the Contractor. Email Marketing&Automation Program Cost Email Program Management $7,200/month ESP Software Program $2,070/month Total $9,270/month 5. Invoicing Schedule* *The County will pay the Contractor on a reimbursement basis upon submission of a proper invoice showing the payment to the third-party. The County will not pay the third-party expenses directly. Invoicing Date Services Provided Invoice Total (4/1/25-9/30/25) April Domain Registrar Transfer&Site Scraping $6,093 Web Hosting Initial Set Up $1,320 Email Strategy&Onboarding $4,950 Email Platform Vetting & Migration $6,600 Email Template Design, Development, $10,830 Platform Integration &Training Website Support& Events On-Page Solution $6,600 Website Maintenance $3,300 Email Program Management $7,200 ESP Software Program $2,070 May Website Maintenance $3,300 Web Hosting $2,500 Email Program Management $7,200 ESP Software Program $2,070 June Website Maintenance $3,300 Web Hosting $2,500 Email Program Management $7,200 ESP Software Program $2,070 July Website Maintenance $3,300 Web Hosting $2,500 Email Program Management $7,200 ESP Software Program $2,070 August Website Maintenance $3,300 Web Hosting $2,500 Email Program Management $7,200 ESP Software Program $2,070 September Website Maintenance $3,300 Web Hosting $2,500 Email Program Management $7,200 ESP Software Program $2,070 April-September 2025 $126,813