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HomeMy WebLinkAboutItem I3 I3 BOARD OF COUNTY COMMISSIONERS COUNTY of MONROE Mayor James K.Scholl,District 3 The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2 Craig Cates,District 1 David Rice,District 4 Holly Merrill Raschein,District 5 Board of County Commissioners Meeting June 18, 2025 Agenda Item Number: I3 2023-4119 BULK ITEM: Yes DEPARTMENT: Airports TIME APPROXIMATE: STAFF CONTACT: Katie Atkins n/a AGENDA ITEM WORDING: Approval to sponsor Task Force Dagger Special Operations Foundation (TFDSOF) at the Bronze level for its Rehabilitative Adaptive Event in accordance with Airport promotional sponsorship Resolution No. 123-2021. ITEM BACKGROUND: The Airport desires to promote goodwill throughout the County by sponsoring events such as the Task Force Dagger Special Operations Foundation(TFDSOF) for its upcoming rehabilitative adaptive event. TFDSOF will host families in Key West from June 14-21, 2025, and is committed to aiding wounded, ill, or injured members of the US Special Operations Command (USSOCOM) and their families through events like the Dagger Dive. The multi-day event aims to bring families of impacted service members together through the teaching and cooperative methods of diving. Participating families spend multiple days learning how to dive before exploring the waters off of Key West together. Dagger Dive is the foundation's premier rehabilitative adaptive event and the longest running program for Task Force Dagger Special Operations Foundation. Participating in an activity that requires focus, like diving unites families and encourages them to work together for a common goal. The week of learning, diving and family-centric activities rebuilds the relationships between parents and children and spouses, in turn helping the entire family. As seen in the attached documents, the sponsorship will have a reach of more than 20,000 views through social media and other platforms. PREVIOUS RELEVANT BOCC ACTION: 2024 Sponsor INSURANCE REQUIRED: No 1641 CONTRACT/AGREEMENT CHANGES: n/a STAFF RECOMMENDATION: Approval DOCUMENTATION: 2025 DAGGER DIVE SPONSORSHIP-2024 DD RECAP (2).pdf Resolution 123.pdf FINANCIAL IMPACT: Total Dollar Value of Contract: $2,500.00 Total Cost to County: $0 Current Year Portion: $2,500.00 Budgeted: Yes Source of Funds: Airport Operating Fund 404 1642 r REHABILITATIVE ADAPTIVE EVENTS Central tomission, - Rehabilitative Adaptive Events (RAE) program fosters recovery, • family reconnection • • �t transformative retreats.These experiences • • therapeutic activities—such as scuba diving, adaptive 111�lgqP9 IJI i11r' 'rr I sports, and wilderness challenges—with education on mental and physical therapies, helping SOF families navigate the visible and invisible scars of service. By creating shared IIIIIIIII tl // experiences, RAE strengthens bonds, enhances • • and promotes c• - healing, ensuring the entire family moves forward together. BEYOND THE WATER 0 Uniting Special Operations & the Key West Community Dagger Dive is TFDSOF's flagship Rehabilitative Adaptive Event,bringing SOF families together for a transformative week of healing,adventure,and connection.Held annually in Key West,this event harnesses the therapeutic power of diving and shared experiences to help SOF members and their loved ones recover—physically,mentally,and emotionally alongside those who understand theirjourney. WAYS TO SUPPORT Dagger Dive thrives because of the incredible generosity of our sponsors,local businesses,and the Key West community.Whether through in-kind contributions,or event sponsorships,your support directly enhances the experience and funds critical aftercare and health treatments,ensuring lasting recovery. Below are sponsorship opportunities to position your brand at the forefront of our flagship event,gaining exclusive visibility while making a direct impact on our nation's elite warriors and their families. rrr . rr rrr r rrr r Logo featured in Post-Event Wrap-Up-displayed on TFDSOF's , * •' newsletter,social channels,and 2025 Dagger Dive Impact Report Listed as a RAE Sponsor on TFDSOF Website Opportunity to include company-branded items for all Dagger Dive participants and volunteersM12 Eiji Exclusive Table at Closing Dinner-offering a unique opportunity to hear personal stories,witness the transformation,and see how your support directly changes lives In-Kind Donations-Contribute meals,experiences,or essential gear/equipment.Sponsorship benefits will be determined based on the fair market value(FMV)of your donation. Interested in hosting an event,organi7ing a unique experience,or contributing in a way that aligns with your brand?We're open to creative partnerships.Please contact Jillian Andrews at Jillian.Andrews@taskforcedagger.org I 774-313-OEE6 to discuss how you can make an 1643 •• • • • •- -M • • • v WHO WE ARE b y Q r Founded and run by Special Operations veterans,Task Force Dagger Special Operations Foundation understands the unique needs and experiences of the SOF community.As one of the only organizations supporting all branches of SOF—both active-duty and veteran,as well as their families—we stand apart in our approach.We take a holistic view,addressing the full spectrum of challenges SOF families face,from urgent assistance to long-term recovery solutions.Our deep-rooted connections within the community ensure we provide the right support at the right time, helping SOF families more forward together with IIII SSIIII01111 .IIII'' 01111' IIII' OSIIIIIIIIC.IIII' OOOS. o Task m ForceDagger SpecialOperations Foundationregistered 1 our -■-ral tax identification number80-0439987. All donations are tax-deductible. 1644 CE SPECIAL OPS TASK FOR G. :t DAGGER y... ✓� t. 1� y O ^E Nt eNw��y ��! NtC+p��tATI,�,� �Q FOUNDATION „0 r J014to 14 eyU o r f It" / � / r 4, h M r a r �a Meal, rebuild, ,& st rengthen en gt hen together y. ....�. Kids "nfn�vl' Camp Fa �i fun for ` 1 a e Pool training at m. Special Forces Dive School °"fl»rjy Jill f , om USSO OM Commander USS©CO Hle!mmander"s ke visits families at the pool dr a rer 'e water come Dinner Ynote at fi►ca#ro TFI Q!F haote4 12 Speolal Op r l n;familles representing aff branches f ft Armed Forces„ /%Jr I "IrwinxWs r 31 aw students n r ,fr w*4 5 divors vi It the supp r f ire Sp Forces Undorwater Operotloo/s(SKI fiat In Key WW, Farm Pies also bomfited from Physical Therapy, health,Wellness&$trees Mariagemnt sesslarm from TFD staff and floorwood,Phy tol Thera&ts & P"el olo l .w Ow Chaplain teem lied wrrmiloheps on communication crud relationshim erwol our Kids'C/amp had a phonjanwW week, Am vft 17 � 7 s. TRANSFORMATIVE HEALING FOR SOF SERVICE MEMBERS i FAMILIES 1645 CE SPECIAL OPS TASK FOR G. :t DAGGER y... ✓ t. 1� y O ^E Nt eNw��y ��! NtC+p��tATI,�, �Q „0 FOUNDATION ................... qq famili participants firom I ,rY Zi,, iu°iiu ,, IIN 44 1 Ilu i,, 3 Maii,iines 641 ( volunteers & sta ..... ..... DAG N i F f au o ! �� Task Force Dagger's signature Rehabilitative Adaptive Event for special operations wounded, ill,,�G�,ER I & injured service members Held annually in Key Cd a West, Florida since 2011 COMBINING OCEAN THERAPY & COMMUNITY SUPPORT .... ,Centered around diving,�ivin Dagger Dive also , gg m integrates families into the Key West community, enriching their h al k,o g through cminections & shared experiences. Syr Families learn to dive and explore the waters together during the week-long event, strengthening bonds and fostering recovery ,'' h;TRANSFORMATIVE HEALING FOR SOF SERVICE MEMBERS AND FAMILIES 'f �sas CE SPECIAL OPS TASK FOR G. :t DAGGER y... ✓ t. 1� y O ^E Nt eNw��y ��! NtC+ptATI,�, �Q FOUNDATION „0 -4 VTFD is unlikeanything we've experienced., It brought light to cracks in the family we didn't realize were present but in a good way because it seemed to heal them at the same time. Our boys were able to see families like us, and kids that they could relate to. "Thankyou" will never be nough, and the words don't seem adequate to convey what you have done for our family. -Dagge Dive 2024participant hh r ® , hank You 1 Our Generous ' Sponsors . In-Kind Donors! a ww r TRANSFORMATIVE HEALING FOR SOF SERVICE MEMBERS AND FAMILIES sa RESOLUTION NO. 123 —2021 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE USED FOR PROMOTIONAL SPONSORSHIPS. WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the right,power,and authority to publicize, advertise,and promote the activities of its airport in order to make known the advantages, facilities, resources, products, attractions, and attributes of its airport; and WHEREAS, the Department of Transportation, Federal Aviation Administration has promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal Register at 64 Fed. Reg. 7696, February 16, 1999, and WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists the permitted uses of airport revenue and includes, among other things, the full costs of activities - -&,ected towards promoting public and industry awareness of airport facilities and services; and WHEREAS, Key West International Airport has sponsored community organizations and community events from Key West High School to the Naval Air Station Key West Air Show to the Wounded Warrior Ride; and WHEREAS,community involvement and community outreach through paid sponsorships of community organizations help effectuate the purposes of F.S. 331.20 and promotes and engenders goodwill toward the airport and the county; and WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise revenue funds to support community promotional sponsorships; NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA: Section 1. The Monroe County BOCC (The Board) desires to establish a positive relationship with the community and Key West International Airport. Section 2. The Board finds that promotional sponsorships which raise the goodwill toward the county by making known the advantages, facilities, resources, products, attractions, 1 1648 and attributes of the Key West International Airport and/or the Florida Keys Marathon International Airport serve a public purpose. Section 3. In furtherance of this resolution, the Board incorporates the rationale set forth in the memo attached as Exhibit A as if fully set forth herein. Section 2. The Board hereby delegates to the Director of Airports the authority to publicize, advertise, and promote the activities of its airports; to make known the advantages, facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate of opinion concerning its airport and to cooperate with other agencies, public and private, to accomplish these purposes. Section 4. Expenditure thresholds shall be based on the level of anticipated community outreach(community exposure). "Community exposure" shall be defined as the total number of individuals the outreach activity is estimated to reach. The Board hereby authorizes sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the following amounts: Rate of Community Maximum Director Expense Exposure Up to 5,000 people $5,000.00 5,001 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County, Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 . w Mayor Michelle Coldiron Yes w in Mayor Pro Tern David Rice �(es Commissioner Craig Cates _ Commissioner Eddie Martinez Yew _ w �s Commissioner Mike Forster Yes w "' r=- r '# L BOARD OF COUNTY COMMISSIONERS IN MADOK, Clerk OF MONRO Byq By As Deputy Cleric Mayor Michelle Coldiron NRQ FAB EY2 P AS NTY ATTORNEY DM4 3/2/21 1649 EXHIBIT A Ivey West International Airport. 3441 South Roosevelt Boulevard Key West,Florida 33040 AIRPORT MEMO From: Erick D'Leon,Asst. Director of Airports To: Richard Strickland; Beth Leto Date: October 30, 2020 Re: Airport Promotion and Community Relations Introduction The Key West International Airport is a substantial component of the Key West community and offers the island's most significant economic engine with a combined annual economic output totaling$856 million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is imperative for the Airport to maintain a positive relationship within its small island community.This is accomplished by strategic community outreach efforts to ensure that all citizens are aware of the Airport and express a favorable opinion of the Airport's successful future.Although generally intangible, maintaining a community relationship that promotes a positive airport outlook ensures that the Airport can continue to prosper efficiently and effectively within the physical and sociological limitations of operating on an island. Background The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the promotion of an airport and marketing of airport services are legitimate costs of an airport's operation. Additionally,the FAA entrusts airport management to assure that the level of expenditures for such —purpnses be reasonable in relation to the airport's specific financial situation. Airport funds may be used to support community activities,or community organizations, if the expenditures are directly and substantially related to the operation of the airport. In addition,the policy provides explicitly that where the amount of the Contribution is minimal,the airport operator may consider the"directly and substantially related to air transportation"standard to be met if the contribution has the intangible benefit of enhancing the airport's acceptance in local communities impacted by the airport. 1650 As a point of reference,the Key West international Airport,like many other commercial airports, through a combination of Federal,State,and Airport generated funds,maintains a federally mandated Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a cohesive environment in which the Airport and its numerous operations are an accepted part of the community's daily function. Community Relations Recently the Airport announced plans to pursue a major capital improvement plan combining millions of dollars in development to completely overhaul the manner in which the Airport operates.The improvements,developed to meet air service demand, include a new terminal concourse and significant roadway improvements to streamline and improve the passenger experience. However,as the Airport continues to make significant strides in air service development,which supports the community's tourism based economy,the island of Key West is home to only twenty five thousand permanent residents. In a small town community,such as Key West,the importance of a grass roots effort to establish a positive community relationship cannot be overstated.That relationship is fostered through strategic efforts that focus on hosting community events, public outreach presentations,key marketing efforts,and the encouragement of constant feedback from the community through ad-hoc committees and other public forums. The Airport has historically selected the neighboring Key West High School Athletics Department as a recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the operation of the Airport.While the relationship benefits are intangible,the tangible benefits of hometown marketing are of incredible value to the Airport and a critical focus to all promotional marketing efforts. The local community is vital to the future success of the airport. Utilizing simple marketing efforts such as banner advertisements and other key signage, local event programs and print media,and radio advertisements are all part of a larger effort to continually keep the local community involved with the Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept., a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the Airport maintains a positive position within the growth and daily life of the community that supports the Airport's operation. State and Federal Guidance As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing efforts,and revenues used for donations to charitable/community service organizations are classified as permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and Procedures Concerning the Use of Airport Revenue. Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting and engendering goodwill toward its airport. 1651 Policy Request We request to clarify that promotional,marketing,and community outreach efforts in addition to charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal operating expenses. Included in those expenses,the Airport will focus on the following categories to pursue effective community relations: Membership: industry, Economic Development, &Other Associations Partnership: Education, Military,&Other Agencies Sponsorship: Youth Development,Tourism,Economic Development,Government Relations, Community,Leadership, Diversity& Inclusion As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director will be provided with the same liberties that are afforded with tither aspects of the daily duties associated with the operation of the Airports. However,due to the nature of procurement for event specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to standard County procurement policies for multiple price quotes. In these cases,the Airport Director will adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the purchasing levels for total dollar amount requested. Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount of expenditures for such purposes would be reasonable in relation to the airport's specific financial situation.The specific level of director approved expenditures will be based on the level of exposure the expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure, greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety nine cents;see below chart. Rate of Exposure Maximum Director Expense UP to 5,000 people $5,000.00 5,000 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 Additionally,significant exposure expenses over the Director's procurement authority will abide by the policies and procedures already outlined within the County's purchasing policy,with regard to County Manager approval and/or BOCC approval. 1652