HomeMy WebLinkAbout3rd Amendment 05/22/2025 i
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Amendment #3 to the Consulting Agreement
THIS AMENDMENT to the Consulting Agreement dated the September 24,
2025, is entered into on this 22 day of May 2025 by and between the 3406 North
Roosevelt Boulevard Corporation d/b/a Visit Florida Keys (Client), a nonprofit,
corporation incorporated in the State of Florida and William A. Hanbury, Academy
Street Collaboration, LLC (Consultant).
WHEREAS, there was an Agreement entered into on September 17, 2024,
between theparties for the Consultant to provide consulting services to the Client;
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WHEREAS, Amendment #1 dated December 10, 2024, extended the
Agreement to January 17, 2025; and
WHEREAS,Amendment#2 dated January 13, 2025,extended the Agreement
to June 5, 2025, and expanded the scope of consulting services; and
WHEREAS, it has now become necessary to amend the Agreement again to
amend and extend the consulting services scope for an additional four month
period from June 6, 2025, to October 6, 2025;
NOW THEREFORE, in consideration of the mutual covenants contained herein,
the parties agree to amend the Agreement as follows:
1. The Consultant Deliverables and Services Provided shall be revised to
include the following new deliverables and services and the continuation
of services as set forth below-for the term of June 6, 2025 to October 6,
2025:
Consultant Deliverable and Services
Provided for the Period of June 6, 2025, to October 6, 2025
1) The Consultant will continue to lead the Sales Department, as Interim DOS,
until the new Vice President of Sales and Services is employed. At that point,
the Consultant will assist in onboarding the new employee. Up until then,the
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Consultant will continue lead weekly sales meetings, coordinate sales
mission and tradeshow staff assignments, oversee Sales Department
financial authorizations, and if necessary, participation in selected sales
department assignments. Further, the Consultant will continue to play a role
in the coordination and partner support for World Pride 2025, to be held in
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Washington DC in late May and early June 2025.
2) The Consultant will continue to direct the eleven-week destination marketing
organization(DMO)training program for all VFK employees. Six sessions have
been completed. Each employee is participating in the eleven one-hour
training modules which cover various DMO best practices and tourism f
industry knowledge. The program has added an additional session to
accommodate the Florida Ethics Institute's "Complaint Compliance" training
session for both VFK staff and TDC Board Members.
3) Further, the Consultant will continue to support new employee onboarding
and other training activities as required by the organization.
4) The Consultant will continue to assist the Vice President Marketing &
Communications in building the VFK management structure for internalizing
public relations functions, and oversight of the new external Agencies of
Record.
5) The Consultant will lead the drafting and issuing of a new RFP for exhibition
design, build, and logistic services. The timeframe for this process is June
through August 2025.As needed,the Consultant will advise the RFP Selection
Committee during the evaluation process of RFP respondents.
6) The Consultant will continue to collaborate with the Vice President of
Technology & Partnerships and the Senior Director of Strategy & Special
Projects concerning website/digital platform development and new partner
initiatives, respectively. As the organization builds the new website and
develops partnership tracking/communications systems for over 2,500
h Consultant will keep DMO best practices at
stakeholders across the Keys, the p
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the forefront of these initiatives.
7) The Consultant will continue to assist the CEO with the DestinationNEXT
strategic planning process. This program is at an important stage of seeking
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input from stakeholders across the Florida Keys and Key West. The project
has become a top organizational priority.
8) The Consultant is currently directing the authoring of the Sales Department's
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portion of the FY2025-26 Marketing Plan. Also,the Consultant is advising the
Vice President Marketing & Communications, and other senior VFK
leadership relative to authoring their departmental components of the j
Marketing Plan. Further, the Consultant is working with the CEO and
COO/CFO regarding the development of the FY2025-26 Budget to assure
synchronization with the Marketing Plan across all VFK departments.
9) The Consultant will continue to provide oversight for the contracts and scope
of work renewals for VFK's International Agencies of Record in Canada, the
United Kingdom, and the European Union.
10) The Consultant will work on the following deliverables and services as
outlined in the original Consulting Agreement. This includes:
a) Complete the final steps of the TDC/VFK Remediation Plan relative to the
Cherry Bekaert Risk Assessment and the four County Audits; plus,
complete the implementation of the Florida Ethics Institute's TDC/VFK
Policies and Procedures recommendations.
b) Assist the CEO as needed with employee recruitment and searches by
identifying and vetting perspective employees.
c) Work with the CEO regarding internal organizational structure.
d) Advance the VFK preparations relative to the eventual DMAP
accreditation process which is now expected to begin in July 2025.
e) Participate in weekly senior leadership meetings and full staff meetings.
f) Address short-term issues/topics as identified by the CEO, which may
require resolution.
g) Report to the CEO on a day-to-day basis and be part of all regular meetings
regarding management strategy and tactics, either in person or via zoom.
2. The TERM OF THE AGREEMENT shall be revised to add the following:
The Term of the Agreement shall be extended for a period to begin on June
6, 2025, and will remain in full force and effect until October 6, 2025, or
subject to earlier termination as provided by the original Agreement.
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3. The COMPENSATION shall be revised to add the following:
For services rendered by the Consultant, as required by this Amendment 3 to the
Consulting Agreement, the Client will provide compensation for the Consultant of
250 per hour for up to 60 hours per month of the Consultant's allocated time for
a cost not to exceed$15,000 monthly.The total billable-hour cost of the four-month
Consulting Assignment will not exceed $60,000. The Consultant will invoice the
Client monthly for services previously rendered in the month. No billable time will
be allocated by the Consultant for travel time to and from Key West.
. The REIMBURSEMENT OF EXPENSES shall be revised to add the following:
Estimated travel expenses for the four-month timeframe,June 6 to October 6,2025,
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will not exceed $12,000. Expenses will not be billed if not incurred.The Consultant
will continue to adhere to all VFK expense provisions as required by the original
agreement.
5. All other provisions, as noted in the original. Consulting Agreement, as
amended by Amendment 1 and 2 remain in full force and effect.
In witness therefore the parties have set their hands and seal on this day and year
first written above:
3406 North Roosevelt Blvd. Corporation Academy Street Collaboration, LLC
d/b/a visit Florida Heys
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Chairperson Principal
Print Name 1 f Print Name
Date �i107� Date
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