HomeMy WebLinkAboutItem D23 D23
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
July 16, 2025
Agenda Item Number: D23
2023-4228
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan
N/A
AGENDA ITEM WORDING: Approval to register for and attend 1 additional travel/trade show and
1 Familiarization(FAM) trip not previously approved in the TDC FY 2025 Marketing Plan. The
estimated cost for participation in each show is set forth in the attached memo.
ITEM BACKGROUND:
As a part of Visit Florida Keys' continued sales efforts to promote tourism to the destination, approval
is requested for the following travel/trade shows and FAM Trips that were not previously included in
the FY 2025 Marketing Plan. The funds are available within the FY 2025 budget for these shows.
ASTA Great Lakes Chapter Meeting
Location: Detroit and Grand Rapids, MI
Show Date: Sept 16-18, 2025
Registration Cost: $1,148 registration and approximately $2,500 for Travel
Additional Info: Exclusive trade show available to ASTA members only to showcase the destination to
vetted travel advisors in the greater Detroit and Grand Rapids area of Michigan.
Florida Keys Familiarization Trip
Dates: August 23-25, 2025
Budget: $15,000
Attendees: 12-15 people
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This customer familiarization trip is designed to showcase our hotel collection across Key West,
Marathon, and Islamorada. We plan to host and provide site visits for up to 15 pre-qualified Group
Travel Organizers who align well with the Florida Keys market. We will collaborate with our local
hotel partners to accommodate guests and highlight their properties throughout the trip.
PREVIOUS RELEVANT BOCC ACTION:
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Sales Show Me o.pdf
FINANCIAL IMPACT:
Spend Category- 00066Cost Center- 76066
2199
The
FloriddKeys
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...06 CO MC as YOU are
DATE: June 27, 2025
TO: BOCC Members
FROM: Sales Department
RE: Consideration and Action re: Additional Sales Shows not Included
in the Marketing Plan
As a part of Visit Florida Keys's continued sales efforts to promote tourism to the
destination, approval is requested for the following travel/trade shows and FAM Trips
that were not previously included in the FY 2025 Marketing Plan. The funds are
available within the FY 2025 budget for these shows.
ASTA Great Lakes Chapter Meeting
Location: Detroit and Grand Rapids, MI
Show Date: Sept 16-18, 2025
Registration Cost: $1,148 registration and approximately $2,500 for Travel
Additional Info: Exclusive trade show available to ASTA members only to showcase
the destination to vetted travel advisors in the greater Detroit and Grand Rapids area
of Michigan.
Florida Keys Familiarization Trip
Dates: August 23-25, 2025
Budget: $15,000
Attendees: 12-15 people
This customer familiarization trip is designed to showcase our hotel collection across
Key West, Marathon, and Islamorada. We plan to host and provide site visits for up
to 15 pre-qualified Group Travel Organizers who align well with the Florida Keys
market. We will collaborate with our local hotel partners to accommodate guests and
highlight their properties throughout the trip.
2200