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Home My WebLink About1st Amendment 07/16/2025 GVS COURTq° o: A Kevin Madok, CPA - �o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida �z cooN DATE: August 5, 2025 TO: Ammie Machan, Administrative Assistant Tourist Development Council FROM: Liz Yongue, Deputy Clerk SUBJECT: July 16, 2025 BOCC Meeting The following item has been executed and added to the record: D22 1 st Amendment to Agreement with Axis Travel Marketing Limited, LLC to exercise the option to extend the agreement for an additional two year period and to expand the scope of services on a limited temporary basis to allow for international public relations services under this agreement until a competitive solicitation/request for proposal can be conducted by Visit Florida Keys staff for these services. Should you have any questions please feel free to contact me at(305) 292-3550. cc: County Attorney Finance File KEY WEST MARATHON PLANTATION KEY 500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070 AMENDMENT_Mst AMENDMENT)TO AGREEMENT THIS AMENDMENT to Agreement dated this 16th day of Jyly 2025, is entered into by and between the Board of County Commissioners fay Monroe C&Inty....(County), on behalf of the Tourist Development Council, and Axis Travel Marketing Limited LLC (Contractor). WHEREAS, there was an Agreement entered into on August 17, 2022, between the parties, for Contractor to provide International Travel Services in the United Kingdom; Ireland; Scandinavia; Italy; Germany; Austria; Switzerland; and Benelux which promote tourism for the Tourist Development Council; and WHEREAS, the Agreement provides an option to extend the Agreement under the same terms and conditions for an additional two (2) year period; and WHEREAS, the parties desire to exercise the option to extend the Agreement for International Travel Services for an additional two (2) year period under the same terms and conditions; and WHEREAS, the parties desire to expand the scope of services on a limited temporary basis in order to allow for public relations services to be covered under this Agreement until a competitive solicitation/Request for Proposal can be conducted by the Visit Florida Keys staff for these services; and NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties agree to the amended Agreement as follows: 1. Paragraph 1 of the Agreement shall be revised to read: Term: The Agreement shall expire on September 30, 2027. The services outlined in Attachments A and B shall be effective July 16, 2025, and terminate on December 31, 2025. 2. Paragraph 2 of the Agreement shall be revised to include: a. Attachment A — Axis Travel Marketing International Public Relations Services and Compensation b. Attachment B — Get it Across International Public Relations Services and Compensation 3. The remaining provisions of the agreement dated August 17, 2022, shall remain in full force and effect. Amendment#1 2798 Axis Travel Marketing IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above Written: } ''`SAL �;�°�! ,�: Boar of Coun Commissioners .,� '7 A es-ti:7 kevin�,'Madok; Clerk of Monroe County ''''),,,,,''''..'„''‘(;..:',':':::',/J:,;::-,,-::' \ ,-:',.‘-'r1-;x:.??X,,\\s'-::::-,',7:' ' yl r �JJ 6:::',,7;,1,:',:"'"),V� V:::,:',:,,*`L 3�i � � .. � 0 :',...eii".";',Y1,1,'Il • . ilk ' tlyli*-- iiii . . . n� :: .'�,.... S s f.�.Fr lay.Af 1"�. j+ s+ 1,4.,E,➢=-As„pep. tjr'Clerk � Ma:• Or/Chairman • MONROE COUNTY ATTORNEY APPROVED AS TO FORM {y �. b. Axis• TravelMarketing 'i•m�te. , � H ISTINE�LIMBERT=BARROWS. SR.ASSISTANT��2�N/25 TTQRNEY DATE:' Sy • . (:::::: 1A4Akjei(..,_ ' • . . . .„ ,. • PRresident ' 1 (,,,,raki'S tiVV1 CAL- , . . ,i,,,,,, _ , " i EI\V/1.tr"\il r 7 • . . • 1 . I' 71 . fi -'''''%c-,..... , g c=1 . ... • Print Name a�, :Date a( Lc AND TWO WITNESSES . .4 /1'1' i / -------- . . (2). . .. . . . . . . / (1) .i,./(..-7.4_ -• — • ._ ,;, ....., (1) � �#::� '. r_. a .i (2)Nkk /') . -(..,.. . Print Name Print Name ,s Date: r .) " C ` .0 Date: / . ' • Amendment#1 2798 Axis Travel Marketing Attachment A Axis Travel Marketing International Public Relations Services and Compensation a i s Axis Travel Marketing Proposal-PR Services for Florida Keys&Key West 161h July—311"December 2025 Target Markets: • United Kingdom and Ireland (70%) • Scandinavia (Denmark, Finland, Norway,Sweden)(15%) • Italy(15%) Objective: Generate media coverage and exposure for an interim period to keep Visit Florida Keys top of mind. Total Management and Administration fee, per month $27,500 $5,500. Planning & executing PR for UK, Scandinavia 5 months and Italy. Includes press clipping for 3 months. $ 2,750.00 part (see detailed overview below) month July 132C Editorial Campaign—Travel Focus(Wanderlust) $20,000 Print and digital(International readership) B2C Editorial Campaign—Scandinavia (Vagabond) $ 10,000 132C Editorial Campaign—Italy(Dove) $ 10,000 Translation services $6,000 Travel expenses-editorial meetings $3,000 Total for UK&Ireland,Scandinavia,Italy $79,250.00 Deliverables Overview with Monthly Fee—16th July—31"December 2025 • 4 x thematically relevant press releases for all markets. • 2 x Media Newsletters:x 1 for all markets. • Media Pitches:x 4 per month for UK/Ire; 2 per month for other markets. • Facilitate support for individual press fam(s)as needed. • Initiate and finalize 3 editorial content campaigns across print and digital. • Monthly press clipping report,monthly report of all activities. • Content Library:As required all markets. • Crisis Communications:As required for all markets. Launch one paid editorial campaign per target market between July and December to generate immediate visibility. Support the campaign with proactive media outreach to secure earned coverage across both consumer and trade publications. A digital marketing component is not included at this stage, as we understand it will be managed by the advertising agency.However,we're happy to provide a quote should this be needed. Riverside House �n4c�e�ctxrfr�av (r�nrkc3ong,a;w t S� �later�i en E:rfriir„7rs l F �1� River lawny Road ?onbridge tat .,osTanved Reijisteted halo 066{dl3BO KeniTti9IEP VAT Regrstrc^jor No,GB941135644 Attachment B Get it Across International Public getting people Relations Services andGlAto trael Compensation PR Engagement Proposal, D-A-CH & BeNeLux July 16, 2025 — December 31, 2025 B,.idgetSurnrnai'y&Agency Fee Jtfly 16 2025—Decerriber3l, 202 DACH and BeNeLux Agency Fee Total Management and Administration fee,per month$7,000. Planning&executing PR $44,310 for DACH &BeNeLux(see detailed overview below) Operational Costs Total Influencer Cooperations&Content Creation (Podcast Ads& Native Ads), $ 10,000 focus DACH Facebook Germany Paid Campaigns&Boosted Content $4,000 132C Editorial Campaigns(Generic and/or LGBTQ+), DACH Market: $23,000 Press Trip DACH individual lourno faro trips $5,000 Travel Pressentation BeNeLux,Oct 2025(Registration&Travel Expenses) $3,000 Admin(Mailing,Storage&Shipment,etc) $ 1,000 Press Clipping Service $2,000 Travel Costs within DACH,editorial meetings $ 2,500 Total for DACH,BeNeLux $94,810 �.,, I.��;�' k`"�k'9'm rwd;� C'`°s �.�i v e 2`v u;'M With Mond-fly I k,°w".e • 6 thematically relevant press releases (DACH&BeNeLux) • 6 media pitches per month • Initial recruitment for press trips for Fiscal 2026(beginning Oct 1, 2026) • German Facebook page: 8 posts per month,community management • German Facebook page: manage paid posts/budget * Creation of 6 articles for German 13213 Visit USA Newsletters Facilitate support for individual press fam(s)as needed • Initiate and finalize one to two 132C media partnerships(generic and/or LGBTQ) • Initiate and finalize one social media advertising project Registration, planning and execution of one media networking event in BeNeLux Monthly press clipping report, monthly report of all activities • German Market Notes, regular market&media intelligence • Crisis Communication/hurricane preparation and post-storm status information • Strategic planning for Fiscal Year 2026(DACH, BeNeLux,Scandinavia, rest of Europe as requested) ion.-49 l0j2214767 12 0 — Geschaftsf6hrer/Managing Director,Albe,-Uennings Hank Deuhche Barrk On Mali:infcr@getita cross ale Amtsgericht K6n:HRA 33011 IBAN:DE91 3707 0024 0225 6485 00 Web:wwrtr.getrtacrosa.de Steuer-Nr.r214/5786/6367•Umsatzsteuer-ID:DE315390416 H!C/SwIH DEMEDHKOE 0 OLGATE I T By f 5DA Verification of Liability Insurance We hereby certify that the following liability insurance is in force at this date. Policy number: 2279/02047617/2025/004 1. Insured: Axis Travel Marketing Ltd 2. Date of inception: 13th May 2025 3. Date of expiry: 12th May 2026 4. Employers liability: No less than £5,000,000 5. Public and products liability: £ 5,000,000 6. Insurer: Hadron UK Insurance Company Limited (100%) This document is furnished as a matter of information only. The issuance of this document does not make the person or organisation to whom it is issued an additional insured, nor does it modify in any manner the policy coverage. Should the above mentioned contract of insurance be cancelled, assigned or changed during the policy period mentioned above in such as to affect this document, no obligation to inform the holder of this document is accepted by the undersigned or by the Underwriters. Dated this 12th day of May 2025 Signed for and on behalf of Hadron UK Insurance Company Limited (100%)subscribing to the above policy (Authorised Insurers) Your insurance is underwritten&administered by Folgate Underwriting.Folgate Underwriting is a trading name of Folgate Underwriting Agency Ltd registered in England and Wales No.2852425 Authorised and regulated by the Financial Conduct Authority under reference number 304782. Date 12/05/2025 @ 17:35 Quotation Number 2279/02047617/2025/004 Page 1 of 1 1 T OLGATE WAMP WA`, Certificate of Employers' Liability Insurance (A copy or copies of this certificate must be displayed at each place of business at which the policyholder employs persons covered by this insurance. This requirement will be satisfied if the certificate is made available in electronic form and each relevant employee to whom it relates has reasonable access to it in that form). Policy number: 2279/02047617/2025/004 Name of policyholder: Axis Travel Marketing Ltd Date of commencement of insurance: 13th May 2025 Date of expiry of insurance: 12th May 2026 We hereby certify that subject to point 2 below: 1. The policy to which this certificate relates satisfies the requirements of the relevant law applicable in Great Britain, Northern Ireland, the Isle of Man, the Island of Jersey, the Island of Guernsey, the Island of Alderney; and 2. the minimum amount of cover provided by this policy is no less than£5,000,000. Signed for and on behalf of Hadron UK Insurance Company Limited (100%)subscribing to the above policy. Authorised Signatory Dated this 12th day of May 2025 IMPORTANT It is strongly recommended that you store this Certificate in a secure place as a record of insurance as you may still be liable for claims after the expiry of this insurance for many years. Folgate Underwriting, 80 Leadenhall Street, London, EC3A 3DH. : +44 (0)20 7256 3100 Your insurance is underwritten&administered by Folgate Underwriting.Folgate Underwriting is a trading name of Folgate Underwriting Agency Ltd registered in England and Wales No.2852425 Authorised and regulated by the Financial Conduct Authority under reference number 304782. Date 12/05/2025 @ 17:35 Quotation Number 2279/02047617/2025/004 Page 1 of 1