HomeMy WebLinkAboutFY2025 1st Amendment 09/10/2025 GVS COURTq°
o: A Kevin Madok, CPA
-
�o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida
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DATE: October 20, 2025
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: September 10, 2025 BOCC Meeting
The following item has been executed and added to the record:
D 13 1 st Amendment to Agreement with Monroe Association of Retarded Citizens,
Inc., for Pre-Promotion of Tour de Keys in November 2025 to revise the funding allocation and
revise Exhibit C (Event Budget).
Should you have any questions please feel free to contact me at(305) 292-3550.
cc: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AMENDMENT Ost AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated this 10th day of September 2025, is entered into by
and between the Board of County Commissioners for Monroe County, on behalf of the Tourist
Development Council, and Monroe Association of Retarded Citizens, Inc., (Event Contractor).
WHEREAS, there was an Agreement entered into on September 11, 2024 between the
parties, awarding $25,000 to Grantee for the Pre-Promotion of Tour de Keys ("Event") in November
2025 for TDC Districts I, III and V; and
WHEREAS, it has become necessary to revise the Agreement to rescind the funding received
in TDC District V for $10,000 and TDC District III for $5,000 due to the event applying for and
receiving Turnkey Funding for these Districts in the FY 2026 Destination/Turnkey funding cycle; and
WHEREAS, due to the reduced funding allocation, it has become necessary to revise Exhibit
C — Event Budget; and
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties
agree to the amended Agreement as follows-
1. 1. Payment: The County agrees to pay up to $10,000 (Ten Thousand Dollars — Monroe
County Tourist Development Council (TDC) District I Funding Allocation) effective October 1, 2024
for Tour de Keys in November 2025, from tourist development tax funds (see III uuilll ui° ). Of this
amount, no more than $1,000 shall be expended on advertising media costs attributable to in-county
placement. III l,iuc geineii4l unoi aIIIIILouate sec"flioin of ain evein't h budget ul[,ivaIIIIII not exceed 151/6 of flll,,iuc
totalll budget aind may be u'flll4ed four uinfouircucein I cuiruirnlussuill lllc c Ill cui° dui uuircu aind four fl,,iiose
budget III ui in cu ° III,°iu a t inlay uirc a ui uirc a ui fur o in a IIL °f a in u Y o ainleindirneints a III iu a III IIL Ilh e iniade "to III a uu llh ui
afteir a114 114 uiro aIIL of agireeinlein't A I st of Accqatallh,fle III Neint III' aui llke'fl in iris attaull[.ie "to flI,°iuc
a uirccurncui t as III III i ui b ur,"
2. Exhibit C of the Agreement shall be revised as attached hereto.
3. The remaining provisions of the agreement dated September 11, 2024 shall remain in full force
and effect.
Amendment#1
Tour de Keys
ID#3291
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MONROE'COUNTY'ATTORNEY
APPROVED AS TO FORM
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CHRISTINE LIMBERT BARROWS..
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Amendment#1 . ••
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EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2025
14 IIp llHcaint uiu amt used Ill ui uuouir °to coy mll4 llloflin tlll°lours Ilh ud ct °to uirefeuir °to III uuullh ui°tA of tlll,,iuc Sauiumlll llle
ointuiract sI[,iioWing tlll,°uro I o alll lllc IllttauirIke' in 4 euimucu I sous cain III e °touui° d oui°mllluiine at
https:/fwww.monroecounty-fl.govf ocumentCenter/Viewf31867fSample® estination®Agreement
II I"" Ili30CC III RIIIROV IIL...... oIII 14 II II II'II IPA""""
Tour de Keys 2025 Pre-Promotion
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $4,000
PROMOTIONAL SIGNS: $849
PROMOTIONAL ITEMS: $2,867
DIRECT MAIL PROMOTIONS:
PROGRAMS
PUBLIC RELATIONS: $1,000
*GENERAL NON-ALLOCATED: $1,284
TOTAL $10,000
'The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in-county placement.