HomeMy WebLinkAbout2nd Amendment 11/12/25
DATE: December 04, 2025
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Brynn Morey, Deputy Clerk
SUBJECT: November 12, 2025 BOCC Meeting
The following item has been executed and added to the record:
G09 Approval of 2nd Amendment with Axis Travel Marketing LTD to revise Attachment B to
reallocate funding from the Monthly Service fee to the Business to Consumer (B2C) Editorial
Campaign.
.
.
Should you have any questions please feel free to contact me at (305) 292-3550.
cc: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AMENDMENT (2ndAMENDMENT) TO AGREEMENT
12th November
THIS AMENDMENT to Agreement dated thisday of 2025, is entered into by
and between the Board of County Commissioners for Monroe County (County), on behalf of the
Tourist Development Council, and Axis Travel Marketing Limited LLC (Contractor).
WHEREAS, there was an Agreement entered into on August 17, 2022, between the parties,
for Contractor to provide International Travel Services in the United Kingdom; Ireland; Scandinavia;
Italy; Germany; Austria; Switzerland; and Benelux which promote tourism for the Tourist Development
Council; and
WHEREAS, there was an Amendment to Agreement entered into on August 20, 2025 to
exercise the option to extend the Agreement for International Travel Services for an additional two (2)
year period under the same terms and conditions and to to temporarily expand the scope of services
to include public relations services while Visit Florida Keys prepares a competitive solicitation for
these services; and
WHEREAS, the parties desire to revise Attachment B to reallocate funding in the amount of
$7,000 from the Monthly Service fee to the Business to Consumer Editorial Campaign, and
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties
agree to the amended Agreement as follows:
1. Attachment B – Get it Across International Public Relations Services and Compensation
shall be revised as attached hereto.
2. The remaining provisions of the agreement dated August 17, 2022 and amended on
August 20, 2025 shall remain in full force and effect.
Amendment #2
2798 Axis Travel Marketing
PR Engagement Proposal, D-A-CH & BeNeLux
July 20, 2025 – December 31, 2025
Budget Summary & Agency Fee July 20, 2025 – December 31, 2025
DACH and BeNeLuxAgency Fee Total
Management and Administration fee, per month $7,000. Planning & executing PR $ 37,310
for DACH & BeNeLux (see detailed overview below)
Operational Costs Total
Influencer Cooperations & Content Creation (Podcast Ads & Native Ads), $ 10,000
focus DACH
Facebook Germany Paid Campaigns & Boosted Content $ 4,000
B2C Editorial Campaigns (Generic and/or LGBTQ+), DACH Market : $ 30,000
Press Trip DACHindividual Journo fam trips $ 5,000
Travel Pressentation BeNeLux, Oct 2025 (Registration & Travel Expenses)$ 3,000
Admin (Mailing, Storage & Shipment, etc)$ 1,000
Press Clipping Service $ 2,000
Travel Costs within DACH, editorial meetings$ 2,500
Total for DACH, BeNeLux $ 94,810
Deliverables Overview with Monthly Fee
6 thematically relevant press releases (DACH & BeNeLux)
6 media pitches per month
Initial recruitment for press trips for Fiscal 2026 (beginning Oct 1, 2026)
German Facebook page: 8 posts per month, community management
German Facebook page: manage paid posts / budget
Creation of 6 articles for German B2B Visit USA Newsletters
Facilitate support for individual press fam(s) as needed
Initiate and finalize one to two B2C media partnerships (generic and/or LGBTQ)
Initiate and finalize one social media advertising project
Registration, planning and execution of one media networking event in BeNeLux
Monthly press clipping report, monthly report of all activities
German Market Notes, regular market & media intelligence
Crisis Communication / hurricane preparation and post-storm status information
Strategic planning for Fiscal Year 2026 (DACH, BeNeLux, Scandinavia, rest of Europe as requested)
Fon: +49 (0)221 4767 12 0Geschäftsführer/Managing Director: Albert JenningsBank: Deutsche Bank Köln
Mail: info@getitacross.de Amtsgericht Köln: HRA 33011IBAN: DE91 3707 0024 0225 6485 00
Web: www.getitacross.deSteuer-Nr.: 214 / 5786 / 6367 Umsatzsteuer-ID: DE315390416 BIC/SWIFT: DEUTDEDBKOE
Verification of Liability Insurance
We hereby certify that the following liability insurance is in force at this date.
Policy number:2279/02047617/2025/004
1.Insured:Axis Travel Marketing Ltd
2.Date of inception:13th May 2025
3.Date of expiry:12th May 2026
4.Employers liability:No less than £5,000,000
5.Public and products liability:£ 5,000,000
6.Insurer:Hadron UK Insurance Company Limited (100%)
Thisdocumentisfurnishedasamatterofinformationonly.Theissuanceofthisdocumentdoesnotmaketheperson
or organisation to whom it is issued an additional insured, nor does it modify in any manner the policy coverage.
Shouldtheabovementionedcontractofinsurancebecancelled,assignedorchangedduringthepolicyperiod
mentionedaboveinsuchastoaffectthisdocument,noobligationtoinformtheholderofthisdocumentisaccepted
by the undersigned or by the Underwriters.
Dated this 12th day of May 2025
Signed for and on behalf of Hadron UK Insurance Company Limited (100%) subscribing to the above policy
(Authorised Insurers)
Your insurance is underwritten & administered by Folgate Underwriting. Folgate Underwriting is a trading name of Folgate Underwriting Agency Ltd registered in England and Wales No. 2852425
Authorised and regulated by the Financial Conduct Authority under reference number 304782.
Date 12/05/2025 @ 17:38Quotation Number 2279/02047617/2025/004Page1of1
Certificate of Employers' Liability Insurance
(Acopyorcopiesofthiscertificatemustbedisplayedateachplaceofbusinessatwhichthepolicyholderemploys
personscoveredbythisinsurance.Thisrequirementwillbesatisfiedifthecertificateismadeavailableinelectronic
form and each relevant employee to whom it relates has reasonable access to it in that form).
Policy number:2279/02047617/2025/004
Name of policyholder:Axis Travel Marketing Ltd
Date of commencement of insurance:13th May 2025
Date of expiry of insurance:12th May 2026
We hereby certify that subject to point 2 below:
1.ThepolicytowhichthiscertificaterelatessatisfiestherequirementsoftherelevantlawapplicableinGreatBritain,
Northern Ireland, the Isle of Man, the Island of Jersey, the Island of Guernsey, the Island of Alderney; and
2.the minimum amount of cover provided by this policy is no less than £5,000,000.
Signed for and on behalf of Hadron UK Insurance Company Limited (100%) subscribing to the above policy.
Authorised Signatory
Dated this 12th day of May 2025
IMPORTANT
ItisstronglyrecommendedthatyoustorethisCertificateinasecureplaceasarecordofinsuranceasyoumaystill
be liable for claims after the expiry of this insurance for many years.
Folgate Underwriting, 80 Leadenhall Street, London, EC3A 3DH.
: +44 (0)20 7256 3100
Your insurance is underwritten & administered by Folgate Underwriting. Folgate Underwriting is a trading name of Folgate Underwriting Agency Ltd registered in England and Wales No. 2852425
Authorised and regulated by the Financial Conduct Authority under reference number 304782.
Date 12/05/2025 @ 17:38Quotation Number 2279/02047617/2025/004Page1of1