HomeMy WebLinkAboutItem I11 III
BOARD OF COUNTY COMMISSIONERS
COUNTY of MONROE Mayor James K.Scholl,District 3
The Florida Keys Mayor Pro Tern Michelle Lincoln,District 2
Craig Cates,District 1
David Rice,District 4
Holly Merrill Raschein,District 5
Board of County Commissioners Meeting
December 10, 2025
Agenda Item Number: It
2023-4904
BULK ITEM: Yes DEPARTMENT: Airports
TIME APPROXIMATE: STAFF CONTACT: Katie Atkins
N/A
AGENDA ITEM WORDING:
Approval to sponsor the 2026 Wounded Warrior Soldier Ride in the amount of $3,000.00 and in
accordance with Airport promotional sponsorship Resolution No. 123-2021.
ITEM BACKGROUND:
The Airport desires to promote goodwill throughout the County by sponsoring events such as the
annual Wounded Warrior Soldier Ride happening January 9-10, 2026. EYW has been a sponsor of the
Wounded Warrior Soldier Ride for several consecutive years. It has become a popular event among
riders, support staff and visitors. As seen in the attached documents, the sponsorship will be promoted
online via numerous social media accounts in addition to advertising in local media publications and is
expected to be viewed at least 200,000 times.
PREVIOUS RELEVANT BOCC ACTION:
n/a
INSURANCE REQUIRED:
No
CONTRACT/AGREEMENT CHANGES:
n/a
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
Soldier Ride Request 2026.pdf
Soldier Ride 2026 Tentative F'lyer.pdf
Resolution 123.pdf
1312
FINANCIAL IMPACT:
Total Dollar Value of Contract: $3,000.00
Total Cost to County: $0
Current Year Portion: $3,000.00
Budgeted: Yes Source of Funds: Airport Operating Fund 404
1313
Officers �� Board Members
Abe Conn—President �VX Juan Llera-Past President
John Picco President Elect �" Kerry Baker
Justin Tejeda Treasurer Ron Demes
Daylin Starks SecretaryDarren Horan
Bill Lay
fib r tq' `°� Greg Sullivan
November 4, 2025
Mr. Richard Strickland, CM
Senior Director of Airports
Key West& Florida Keys Marathon International Airport
3491 S. Roosevelt Blvd.
Key West, FL 33040
Dear Mr. Strickland,
The Wounded Warriors "Soldier Ride" event is scheduled to take place in the Florida
Keys January 9-10, 2026. This annual event has become quite popular with the riders,
support staff and visitors and we expect over 4,000 people to come out throughout the
Keys to support the event. We would like to request your continued support in your
sponsorship in the amount of$3,000.00 to support this annual event.
Schedule of Events:
Friday, January 91h
Key Largo to Islamorada, starts at 8:30a.m. from VFW Post 10211, Break 9:30a.m. Coral
Shores High School, ending at 10:30am at the Theatre of the Sea.
Marathon to Big Pine Key, starting at 1:30p.m. from Marathon Fire Station, crossing the
7-mile bridge, and ending at 2:30p.m. at the Veteran's Memorial Beach.
Saturday,January 61h
Key West and Boca Chica, starting at 10:30a.m. from Boca Chica Naval Base to the
Military Affairs Committee Welcome Ceremony, Noon at Bayview Park.
City of Key West guided community ride begins at 12:45p.m. to 2:00p.m. starting and
ending at Bayview Park.
PO Box 2519,KEY WEST,FL 33045 •(305)294-2587 •KEYWESTMAC.COM
The Key West Military Affairs Committee, Inc.is a Tax-Exempt Organization under IRS 501(c)(3).
1314
Officers �� Board Members
Abe Conn—President �VX Juan Llera-Past President
John Picco President Elect �" Kerry Baker
Justin Tejeda Treasurer Ron Demes
Daylin Starks SecretaryDarren Horan
Bill Lay
fib r tq' `°� Greg Sullivan
The Key West International Airport will receive recognition via the following methods:
• Sponsor Recognition on all marketing pieces print, radio, and social media.
• Sponsor Recognition during welcome/reception remarks at all sponsored events
• Sponsorship Banner Display during the event
The event will be promoted online on numerous social media accounts including the
Military Affairs Committee of Key West, and the City of Key West in addition through
advertising in print through local medial publications including the Keys Weekly with
"in print" advertisement of 5,000 in Key West and Big Pine, and over 200,000 online
views per month totaling 10,000 advertisements and 400,000 views online. All press
releases and marketing pieces will include Key West International Airport as a major
sponsor.
We would like to extend a special invitation to you to attend the dinner Friday evening
held at the "Fly Navy" Pavilion at 6:30p.m. on Trumbo Point Annex, as well as the
dinner Saturday evening at La Trattoria Oceanside at 5:00p.m. You will be announced
as a sponsor and introduced to the riders and attendees.
Please let me know if you have any additional questions or need additional information.
Sincerely,
9-4- 1)-
John Picco, President 2026
305-619-1428
jbpicco ) �
PO Box 2519,KEY WEST,FL 33045 •(305)294-2587 •KEYWESTMAC.COM
The Key West Military Affairs Committee, Inc.is a Tax-Exempt Organization under IRS 501(c)(3).
1315
FLORIDA KEYS WOUNDED WARRIOR PROJECT
IIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII�IV IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
uuuuuuuumuuuuuuuu uuuuupppppVl ^,illlllllllllllll
IIIIIIIII uuuuuuuL.Iillillillillillillilliill,ill,,Ill000llllllI ������������������������������������� IIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIII
II L= IIIIIIIII
Scan for o 0
Community
uuuuuumuuuuuu � % � �/ f � 1 1
c
Ride Info oON
°
w� Friday, Jan. 9
Key Largo to Islamorada
Start: 8:30 a.m. from VFW Post 10211
Break: 9:30 a.m. Coral Shores High School
End: 10:30 a.m. Theater of the Sea
Marathon to Big Pine Key
101T
Start: 1:30 p.m. from Marathon Fire Station
across the 7 Mile Bridge
End: 2:30 p.m. Veterans Memorial Beach
Line up along U.S. 1 to cheer
them on! American Flags & Saturday, Jan. 10
Welcome Signs Encouraged Key West and Boca Chica
Start: 10:30 a.m. Boca Chica Naval Base to
the Military Affairs Committee Welcome
Ceremony at Bayview Park, starting at noon
WIIIINIII:D N'ARI[1/IR
PROJECT City of Key West
Guided Community Ride: 12:45 to 2 p.m.
Start and end at Bayview Park
c �
J
M'e�w f
I
1
RESOLUTION NO. 123 —2021
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF
MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE
DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST
INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE
USED FOR PROMOTIONAL SPONSORSHIPS.
WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the
right,power,and authority to publicize, advertise,and promote the activities of its airport in order
to make known the advantages, facilities, resources, products, attractions, and attributes of its
airport; and
WHEREAS, the Department of Transportation, Federal Aviation Administration has
promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal
Register at 64 Fed. Reg. 7696, February 16, 1999, and
WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists
the permitted uses of airport revenue and includes, among other things, the full costs of activities
- -&,ected towards promoting public and industry awareness of airport facilities and services; and
WHEREAS, Key West International Airport has sponsored community organizations
and community events from Key West High School to the Naval Air Station Key West Air Show
to the Wounded Warrior Ride; and
WHEREAS,community involvement and community outreach through paid sponsorships
of community organizations help effectuate the purposes of F.S. 331.20 and promotes and
engenders goodwill toward the airport and the county; and
WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise
revenue funds to support community promotional sponsorships;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA:
Section 1. The Monroe County BOCC (The Board) desires to establish a positive
relationship with the community and Key West International Airport.
Section 2. The Board finds that promotional sponsorships which raise the goodwill
toward the county by making known the advantages, facilities, resources, products, attractions,
1
1317
and attributes of the Key West International Airport and/or the Florida Keys Marathon
International Airport serve a public purpose.
Section 3. In furtherance of this resolution, the Board incorporates the rationale set
forth in the memo attached as Exhibit A as if fully set forth herein.
Section 2. The Board hereby delegates to the Director of Airports the authority to
publicize, advertise, and promote the activities of its airports; to make known the advantages,
facilities,resources,products, attractions, and attributes of its airport;to create a favorable climate
of opinion concerning its airport and to cooperate with other agencies, public and private, to
accomplish these purposes.
Section 4. Expenditure thresholds shall be based on the level of anticipated
community outreach(community exposure). "Community exposure" shall be defined as the total
number of individuals the outreach activity is estimated to reach. The Board hereby authorizes
sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the
following amounts:
Rate of Community Maximum Director Expense
Exposure
Up to 5,000 people $5,000.00
5,001 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County,
Florida, at a meeting of said Board held on the 17th day of March, 2021. 3 .
w
Mayor Michelle Coldiron Yes w
in
Mayor Pro Tern David Rice �(es
Commissioner Craig Cates _
Commissioner Eddie Martinez Yew _
w �s Commissioner Mike Forster Yes w
"' r=-
r
'# L BOARD OF COUNTY COMMISSIONERS
IN MADOK, Clerk OF MONRO
Byq By
As Deputy Cleric Mayor Michelle Coldiron
NRQ FAB EY2
P
AS NTY ATTORNEY
DM4 3/2/21
1318
EXHIBIT A
Ivey West
International Airport.
3491 South Roosevelt Boulevard Key West,Florida 33040
AIRPORT MEMO
From: Erick D'Leon,Asst. Director of Airports
To: Richard Strickland; Beth Leto
Date: October 30, 2020
Re: Airport Promotion and Community Relations
Introduction
The Key West International Airport is a substantial component of the Key West community and offers
the island's most significant economic engine with a combined annual economic output totaling$856
million.As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is
imperative for the Airport to maintain a positive relationship within its small island community.This is
accomplished by strategic community outreach efforts to ensure that all citizens are aware of the
Airport and express a favorable opinion of the Airport's successful future.Although generally intangible,
maintaining a community relationship that promotes a positive airport outlook ensures that the Airport
can continue to prosper efficiently and effectively within the physical and sociological limitations of
operating on an island.
Background
The Federal Aviation Administration(FAA)deems that public use airport's expenditure of funds for the
promotion of an airport and marketing of airport services are legitimate costs of an airport's operation.
Additionally,the FAA entrusts airport management to assure that the level of expenditures for such
—purpnses be reasonable in relation to the airport's specific financial situation.
Airport funds may be used to support community activities,or community organizations, if the
expenditures are directly and substantially related to the operation of the airport. In addition,the policy
provides explicitly that where the amount of the Contribution is minimal,the airport operator may
consider the"directly and substantially related to air transportation"standard to be met if the
contribution has the intangible benefit of enhancing the airport's acceptance in local communities
impacted by the airport.
1319
As a point of reference,the Key West international Airport,like many other commercial airports,
through a combination of Federal,State,and Airport generated funds,maintains a federally mandated
Noise Insulation Program (NIP)for eligible family residences.The NIP has expended substantial funding
to lessen the impact,and associated burden,of aircraft noise to single family homes and multi-family
condominium facilities in Key West by way of noise insulation efforts.The multi-year program creates a
cohesive environment in which the Airport and its numerous operations are an accepted part of the
community's daily function.
Community Relations
Recently the Airport announced plans to pursue a major capital improvement plan combining millions of
dollars in development to completely overhaul the manner in which the Airport operates.The
improvements,developed to meet air service demand, include a new terminal concourse and significant
roadway improvements to streamline and improve the passenger experience.
However,as the Airport continues to make significant strides in air service development,which supports
the community's tourism based economy,the island of Key West is home to only twenty five thousand
permanent residents. In a small town community,such as Key West,the importance of a grass roots
effort to establish a positive community relationship cannot be overstated.That relationship is fostered
through strategic efforts that focus on hosting community events, public outreach presentations,key
marketing efforts,and the encouragement of constant feedback from the community through ad-hoc
committees and other public forums.
The Airport has historically selected the neighboring Key West High School Athletics Department as a
recipient of an annual sponsorship.The sponsorship offers tangible and intangible benefits to the
operation of the Airport.While the relationship benefits are intangible,the tangible benefits of
hometown marketing are of incredible value to the Airport and a critical focus to all promotional
marketing efforts.
The local community is vital to the future success of the airport. Utilizing simple marketing efforts such
as banner advertisements and other key signage, local event programs and print media,and radio
advertisements are all part of a larger effort to continually keep the local community involved with the
Airport.Therefore,the participation with local groups such as the Key West High School Athletics Dept.,
a local non-profit youth athletics dance association,or a wounded warriors ride,the effort ensures the
Airport maintains a positive position within the growth and daily life of the community that supports the
Airport's operation.
State and Federal Guidance
As-prevrausly stated,the FAA offers clear guidance on haw revenues used for promotional/marketing
efforts,and revenues used for donations to charitable/community service organizations are classified as
permitted uses.The guidance can be found in Federal Register/Vol.64,Pgs. 7696-7723,Polity and
Procedures Concerning the Use of Airport Revenue.
Additionally. Florida Statute 331.20 empowers the BDCC to expend funds to publicize and promote the
airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting
and engendering goodwill toward its airport.
1320
Policy Request
We request to clarify that promotional,marketing,and community outreach efforts in addition to
charitable donations are,as defined by existing state and federal guidelines, part of the Airport's normal
operating expenses. Included in those expenses,the Airport will focus on the following categories to
pursue effective community relations:
Membership: industry, Economic Development, &Other Associations
Partnership: Education, Military,&Other Agencies
Sponsorship: Youth Development,Tourism,Economic Development,Government Relations,
Community,Leadership, Diversity& Inclusion
As with all other operational expenses,as these expenses are defined by the FAA,the Airport Director
will be provided with the same liberties that are afforded with tither aspects of the daily duties
associated with the operation of the Airports. However,due to the nature of procurement for event
specific memberships, partnerships,or sponsorships,as they may occur, it is not feasible to adhere to
standard County procurement policies for multiple price quotes. In these cases,the Airport Director will
adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the
purchasing levels for total dollar amount requested.
Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount
of expenditures for such purposes would be reasonable in relation to the airport's specific financial
situation.The specific level of director approved expenditures will be based on the level of exposure the
expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five
thousand people,for the airport,the expense will be limited to five thousand dollars. If the expense will
offer a medium amount of exposure,five thousand to ten thousand people,the expense will be limited
to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure,
greater than ten thousand people,such as with major events, partnerships,or marketing campaigns for
air service,the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety
nine cents;see below chart.
Rate of Exposure Maximum Director Expense
UP to 5,000 people $5,000.00
5,000 to 10,000 people $10,000.00
Greater than 10,000 $19,999.99
Additionally,significant exposure expenses over the Director's procurement authority will abide by the
policies and procedures already outlined within the County's purchasing policy,with regard to County
Manager approval and/or BOCC approval.
1321