HomeMy WebLinkAboutFY2026 09/10/2025 vt cOURr$�
Kevin Madak, CPA
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Clerk of the Circuit Court& Comptroller—Monroe County, Florida
~RUE cOUNt
DATE: February 5, 2026
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: September 10, 2025 BOCC Meeting/Dl
Attached is an electronic copy of the following Agreements, for your handling:
Funds
10 Event name Organization allocated Event Dates District Expiration Date
3554 A uanettes Past Present and Future A ua lex Keg West LLC $26,675 October 2025•September 2026 1 November 29 2026
3555 Conch Shell Blowing Contest Old Island Restoration Foundation Inc. $4,474 Match 2026 I Mam 30 242$
3556 Frin a Theater Keg Wesr, Fringe Theater Of Keq West Inc. 23 971 November 2025•July 2026 I September 29 2026
3557 Kaleidosco is Queer Kegs,Inc. $5,558 November 2025 1 Januar 29 2026
3558 Keg West Art&Craft Festival Key West Art Center Inc. $17,449 Febtuarg 2026 1 April 29 2026
3559 Key West Art&Historical Society Key West Art and Historical Society,Inc. $28.079 October 2025•September 2026 1 September 30,2026
Cultural Heritage Series
3560 Kem West Artisan Market Dailu Plan-k $23,683 October 2025•Au ust 2026 I September 30 2026
3561 Keg West Burles ue Keg West Burlesque $22.287 October 2025.Oecembe,2026 I March 1 2026
3562 KegWest Garden Club KegWest Garden Club Inc. 19 776 November 2p25 A"'2026 I June 29 202$
3563 Key West Impromptu Classical Key West Impromptu Classical Concerts, $17,168 January•March 2026 1 May 30,2026
Concerts 2026 Season Inc.
3564 Ke West Orchid Festival Keg West Orchid Society,Inc. $10,142 March 2026 1 May 30 2026
3565 Key West Tropical Forest&Botanical Key West Botanical Garden Society,Inc. $28,079 October 2025'December 2026 1 November 29,2026
Garden
3566 Mel Fisher Maritime Museum The Mel Fisher Maritime Heritage $27.349 October 2025•September 2026 1 September 30,2026
fMFMMj Societ knc.
3567 Presidential Families Weekend Forum The Key West.-Harry S.Truman $14,841 February 2026 1 April 29,2026
Foundation Inc.
35$$ Randy Roberts LIVE! Jumping Joe Productions Inc. 27910 October 2025'Se tember 2026 I September 30 2026
35$9 Red Barn Theatre Red Barn Actors'Studio Inc. $23,153 November 2025-May 2026 1 JuIq 30 2026
3570 South Florida Sqmphonq Orchestra South Florida Stfiriphong Orchestra Inc. .1$251 January•March 2026 1 May 30 2026
3571 Southernmost'Youth Regatta Keg West Communitq Sailing Center Inc. $7,381 Januar 2026 I A ril l 2026
3572 Summer Solstice Celebration Key West Cultural Preservation Society, $18,532 June 2026 1 August 29,2026
Inc.
3573 Tennessee Williams Theatre presents Performing Arts Centers Of Key West, $23.442 October 2025•May 2026 1 July 30,2026
Inc.
3574 The Birdcage Cabaret Starring The Birdcage Cabaret $27,686 October 2025•September 2026 1 November 29,2026
Christopher Peterson
3575 The Studios of Key West The Studios Of Key West,Inc. $27,447 December 2025•July 2026 1 September 29,2026
3576 Tropic Cinema Keu West Film Soclen Inc. $19,687 October 2025•September 2026 I Sept,mber 30 2026
3577 Walk on White Walk on White Key West,Inc $20,016 October 2025•May 2026 1 July 30,2026
3578 Waterfront Playhouse 87th Season Key West Players,Inc, $24.068 October 2025•April 2026 1 June 29,2026
3579 40th Annual Island Art Fair Lower Kegs Chamber Of Commerce Inc. .12 f91 November 2026 II January29 2026
3580 42nd Annual Underwater Music Lower Kegs Chamber Of Commerce Inc. .19 612 Jul 2026 II September 29 2026
3581 Ignite the Kegs Dance Experience Island Groove Studios LLC 22 486 April 2026 II June 29 2026
3582 Taste of the Tropics(Cultural Dinner Grimai Grove LLC $24,199 January•June 2026 II August 29,2026
Series at Grimal Grove
3583 Family Entertainment Series for the Performing Arts Centers Of Key West. $21,350 October 2025•April 2026 III June 29,2026
Middle,Keys Inc.
35$4 Marathon Community Theatre The Marathon CommunityTheatre Inc. 29 700 October 2025•September 2026 ttt September 30 2026
35$5 21st Annual Holidaq Fest Islamorada Chamber Of Commerce Inc. 8194 December 2025 IV March 1 2026
35$6 CommunityArts and Culture Presents Community Arts And Culture Inc. 11516 November 2025•September IV Se tember 30 2026
3587 Family Entertainment Series for the Performing Art Centers Of Key West,Inc. $12,529 October 2025•April 2026 IV June 29,2026
Upper Keys
3588 History of Diving Museum The Florida Keys History Of Diving $19,444 January•September 2026 IV September 30,2026
Museum Inc.
3589 Morada Way Art Walk Mofada Way Arts&Cultural District.Inc. $13,425 October 2025•December 2026 IV November 29,2026
3590 REEF Reef Environmental Education $34,930 October 2025•September 2026 V September 30,2026
Foundation Incorporated
3591 Florida Keys Concert Association Florida Keys Concert Association.Inc $14,621 January•February 2026 Ill,IV April 29.2026
Concert Series
3592 [CARE Trash Derby I.CARE Corporation $17,177 Aril•Maq 2026 IV V JUN M 2026
3593 Pops in the Park Florida Keys Community Concert Band, $15,571 November 2025•April 2026 IV,V June 29,2026
I
4 h g r eli n-ljp 1 r t" n $17.3,43M VV I Julq
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
Should you have any questions please feel free to contact me at(305) 292-3550.
cc: County Attorney
Finance
File
CULTURAL EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and I.CARE Corporation (Event Contractor) on this
10th day of September , 2025.
WHEREAS, Florida Keys Council of the Arts, the Umbrella organization under contract with the
County, has recommended to the Monroe County Tourist Development Council (TDC), which has
endorsed the recommendation, that certain monies be allocated for promotion of an event, which has
as one of its main purposes the attraction of tourists, by Event Contractor; and
WHEREAS, the Umbrella organization recommends allocation of funds for the Shoreline Clean-
Up (Event) in May 2026.
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree
as follows-
1. Amount: County shall pay a sum not to exceed $17,343 (Seventeen Thousand Three
Hundred and Forty Three Dollars — TDC District DAC IV funding Allocation= $4,803 DAC V
Allocation = $12,540) effective October 1, 2025 for promotion and related expenditures, as
described in the event budget, attached hereto as Exhibit D, for production of the Shoreline Clean-Up
in May 2026. Of this amount, no more than 30% or $3,670 shall be expended on advertising media
placement and production costs line item attributable to in-county placement. No amendments shall
be made to the Budget as set forth in Exhibit D after approval of agreement. Payment will be
made only after Event Contractor submits invoices and supporting documentation, in accordance with
generally accepted accounting principles, acceptable to the County Clerk. The general non-allocated
section of an Umbrella event budget shall not exceed 15% of the total budget and may be utilized
for unforeseen permissible expenditures and for those budget lines that may require additional
funds. Monroe County's performance and obligation to pay under this agreement is contingent
upon an annual appropriation by the Board of County Commissioners.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in the Schedule of Events, Exhibit C, attached hereto.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation
as required by the County Clerk's rules and policies no later than July 30, 2026 unless the date of the
event is amended upon written approval of the Cultural Umbrella and TDC Director. Event Contractor
shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices received
by the County after July 30, 2026 unless the date of the event is amended upon written approval of the
Cultural Umbrella and TDC Director, and the County shall not be obligated to pay for any services
provided by Event Contractor under this agreement if documentation as noted above is not received
on or before this reimbursement deadline date by the TDC administrative office. To be eligible for
reimbursement, the request for reimbursement and supporting documents (checks, invoices, credit
card statements, bank statements, etc.) must show that the items were paid for directly by the same
entity named on the agreement with the County. For clarification on reimbursements, please refer to
the reimbursement packet provided to you upon execution of your funding agreement.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
1
4. Expiration of Agreement: This agreement expires on July 30, 2026 and the County shall
not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this reimbursement deadline date by the
TDC administrative office, unless the date of the event is amended upon written approval of the Cultural
Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury, and property damage (including property
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided by Event Contractor, or
other activities and funding associated with this agreement, except those losses or damages caused
by the negligent or wrongful act or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes,
the participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability
insurance pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage,
nor shall any contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractors warrant that, in respect to itself, it has neither
employed nor retained any company or person, other than a bona fide employee working solely for it,
to solicit or secure this agreement and that it has not paid or agreed to pay any person, company,
corporation, individual, or firm, other than a bona fide employee working solely for it, any fee,
commission, percentage, gift, or other consideration contingent upon or resulting from the award or
making of this agreement. For the breach or violation of the provision, the Event Contractor agrees
that the County shall have the right to terminate this agreement without liability and, at its discretion, to
offset from monies owed, or otherwise recover, the full amount of such fee, commission, percentage,
gift, or consideration.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement
and will cooperate with County in the investigation arising as a result of any action, suit or claim related
to this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the
laws of the State of Florida in the 16t" Judicial Circuit for Monroe County; venue shall be in Monroe
County, Florida.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
2
11. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County,
Florida. This agreement shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
14. Termination of Agreement: This agreement shall terminate on July 30, 2026.
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at a
level sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the event
that funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuant
to the terms specified herein, this agreement may then be terminated immediately by the TDC
administrative office providing written notice of termination delivered in person or by mail to Event
Contractor. The Grantor may terminate this agreement without cause upon giving written notice of
termination to Event Contractor. The Grantor shall not be obligated to pay for any services or goods
provided by Event Contractor after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the TDC
administrative office to Event Contractor, through its officer, agent or representative, no less than sixty
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through
its officer, agent or representative, written notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this agreement as Exhibit "B". All
promotional literature and display advertising must display the "Florida Keys & Key West Come As You
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted
by the TDC and County in April, 2010.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
3
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the
County.
19. Modification: The event name, time and date of the event and schedule of activities may
be amended upon written approval of the President/CEO. Any changes to said contract other than
stated above require approval by the TDC and the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it
is found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to the County any amounts already paid to them under this agreement and relieve the
County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
23. Finance Charges: The County and TDC will not reimburse, pay or be responsible for any
finance charges.
24. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County
and TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor,
its employees or agents, resulting in either bodily or personal injury or property damage to any
individual, firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that
there will be no discrimination against any person, and it is expressly understood that upon a
determination by a court of competent jurisdiction that discrimination has occurred, this Agreement
automatically terminates without any further action on the part of any party, effective the date of the
court order. County or Event Contractor agree to comply with all Federal and Florida statutes, and all
local ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1)
Title VII of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race,
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
4
color or national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss.
1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the
Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of
disabilities; 4)The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107)which prohibits
discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255)7
as amended, relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol
Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended,
relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service
Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality
of alcohol and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et
seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The
Americans with Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time,
relating to nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II,
which prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of,
this Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name as designated in its corporate
charter (if a corporation), and b) they are empowered to act and execute the agreement for the Event
Contractor and c) this agreement has been approved by the Event Contractor's governing board or
other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
30. Breach and Penalties: The parties agree to full performance of the covenants contained
in this agreement, and the County reserves the right at its discretion, provided such breach is material,
to terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement
terms or negligent performance of the agreement terms by the Event Contractor.
31. Notice: Any notice required or permitted under this agreement shall be in writing and
hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Event Contractor: Amanda Hudon
85960 Overseas Highway
Islamorada, FL 33036
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
5
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
32. Force Maieure: The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage,
war or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or
civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm,
flood, drought or other act of God, act of any governmental authority,jurisdictional action, or insufficient
supply of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has
exercised reasonable care in the prevention or mitigation of damages and delay, any such delay or
failure shall not constitute a breach of the agreement. Upon demand of TDC or County, the Event
Contractor must furnish evidence of the causes of such delay or failure. County shall not pay for any
services or activities, promotional or otherwise, connected with an event produced after the date(s)
described in paragraph 1.
33. COUNTY FORMS: By signing this Agreement, GRANTEE has sworn or affirmed to the
following requirements as set forth in the Ethics Statement and Non-Collusion Affidavit as set forth in
more detail in this Agreement.
a) Ethics Clause: By signing this Agreement, the GRANTEE warrants that he/it has not
employed, retained or otherwise had act on his/her behalf any former County officer or
employee in violation of Section 2 of Ordinance No. 010-1990 or any County officer or
employee in violation of Section 3 of Ordinance No. 010-1990. For breach or violation of
this provision the County may, in its discretion, terminate this Agreement without liability
and may also, in its discretion, deduct from the Agreement or purchase price, or otherwise
recover, the full amount of any fee, commission, percentage, gift, or consideration paid to
the former County officer or employee.
b) Non Collusion Affidavit: GRANTEE by signing this Agreement, according to law on my
oath, and under penalty of perjury, depose and say that the person signing on behalf of
the firm of GRANTEE, the bidder making the Proposal for the project described in the
Scope of Work and that I executed the said proposal with full authority to do so; the prices
in this bid have been arrived at independently without collusion, consultation,
communication or agreement for the purpose of restricting competition, as to any matter
relating to such prices with any other bidder or with any competitor; unless otherwise
required by law, the prices which have been quoted in this bid have not been knowingly
disclosed by the bidder and will not knowingly be disclosed by the bidder prior to bid
opening, directly or indirectly, to any other bidder or to any competitor; and no attempt
has been made or will be made by the bidder to induce any other person, partnership or
corporation to submit, or not to submit, a bid for the purpose of restricting competition; the
statements contained in this affidavit are true and correct, and made with full knowledge
that Monroe County relies upon the truth of the statements contained in this affidavit in
awarding contracts for said project.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
6
c) Affidavit Attesting to Noncoercive Conduct for Labor or Services: Grantee under penalty
of perjury attests that Grantee does not use coercion for labor or services in accordance
with Section 787.06, Florida Statutes.
As defined in Section 787.06(2)(a), coercion means-
1. Using or threating to use physical force against any person;
1. Restraining, isolating, or confining or threating to restrain, isolate, or confine any
person without lawful authority and against her or his will;
2. Using lending or other credit methods to establish a debt by any person when labor
or services are pledged as a security for the debt, if the value of the labor or services
as reasonably assessed is not applied toward the liquidation of the debt, the length
and nature of the labor or service are not respectively limited and defined;
3. Destroying, concealing, removing, confiscating, withholding, or possessing any actual
or purported passport, visa, or other immigration document, or any other actual or
purported government identification document, of any person;
4. Causing or threating to cause financial harm to any person;
5. Enticing or luring any person by fraud or deceit; or
6. Providing a controlled substance as outlined in Schedule I or Schedule II of Section
893.03 to any person for the purpose of exploitation of that person.
As a person authorized to sign on behalf of Grantee, I certify under penalties of
perjury that Grantee does not use coercion for labor or services in accordance with
Section 787.06. Additionally, Grantee has reviewed Section 787.06, Florida Statutes,
and agrees to abide by same.
34. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
7
IN WITNESS H F, th parties h .r tb.have executed this a0reement the.dayand year first above'
7.).,xe oar of of County Commissioners
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Cultural UMbrella Funding F : 026
Contract I #:.:35 -. :
EXHIBIT A
Acceptable Event Marketing Expenses for Cultural Events
Within the Cultural Umbrella events funding category, the allocation received by the Event Contractor
is to be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, website links, pre-roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go
to the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted
posts, pre-roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No
payment will be made for development or operations (hosting) of websites. No more than 30% of the
Media Placement and Production Costs line item shall be expended on advertising media costs
attributable to in-county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats, reusable totes and reusable drawstring bags*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures/postcards and pamphlets including postage and shipping. This
is a direct mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs/Play Bills: TDC will pay up to fifty percent (50%) of the cost of production and printing of
an event program/play bills showing scheduled activities and information on the event as outlined in
contract budget. TDC will pay up to fifty percent (50%) of the production only (no click through cost) for
digital programs showing scheduled activities and information as outlined in the contract and contract
budget. TDC will pay for print or digital programs, but not both.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such
as, but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business,
organization or the facility.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after
the contract has been reviewed and approved.
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
9
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Cultural Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Permissible Promotional Items: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be
utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs,
posters, banners (hanging and displayed outdoors) and digital advertising on websites, website links,
pre-roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council". Electronic Logos can be downloaded from
https://drive.google.com/drive/folders/lBnglpzr CPA nOL s9- Cap17A91 AT
The
FloriddKeys
&Ke y_est
YCOme as you are
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation
is to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters and digital advertising on websites, website links, pre-roll video, social media
promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council". Electronic Logos can be downloaded from
https://drive.google.com/drive/folders/lBnglpzr CPA nOL s9- Cap17A91 AT
The
FloriddKeys
&Key est
o come ds you are
Event Name: Shoreline Clean-Up
Cultural Umbrella Funding FY 2026
Contract I D#: 3594
10
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA EVENT
FISCAL YEAR 2026
October 1, 2025 — September 30, 2026
SCHEDULE OF PROPOSED ACTIVITIES
EVENT NAME: Shoreline Clean-Up
Please list scheduled EVENT activities in Monroe County in date order*
ACTIVITIES MONTH/YEAR ACTIVITY OCCURS NUMBER OF DAYS **
Sea Oats Beach, Islamorada May 1, 2026 1
Curry Hammock State Park May 1 2026 1
Key West Sea Wall clean-up May 1 2026 1
Tavenier Clean-up via kayak May 2, 2026 1
Indian Key Fill clean-up May 2, 2026 1
Long Key State Park clean-up May 2, 2026 1
Bahia Honda clean-up May 2, 2026 1
***Pre-Promotion: OCT/NOV/DEC 2026
IJ YES Are you requesting per-promotion funds
X NO
7
TOTAL DAYS=
Total Days can NOT exceed 365 days.
** Multiple activities within a calendar day (24-hour period) equals only 1 (one) day.
***If part of your funding request for this fiscal year is to promote event activities taking place
in the next fiscal year(pre-promotion), then the following rules will apply:
1. Pre-promotion is only allowed for an event taking place during the months of October,
Novemberand December. If your event takes place after December 30, you must apply
for funding in the next fiscal year.
2. All pre-promotion funding MUST be spent prior to September 30 of the fiscal year you
are funded in.
Monroe County Tourist Development Council Cultural Umbrella Application FY 2026 3 a g r
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2026
III III II'', IN I 1""0 1 II:IP4G III°°°III HIS II U��)GEE I'""1""0 10 ""1 R II,''R III.III ""1""II0P
III'°°°III P I HEE A O III II11E MXI:RI: IIIIEE I II IP I A I Wl III il. C: III" 14III)II i II' II III I
II I"" Ili30CC III,RIIIROV IIL...... III 14, II II II''II IPA""I
Shoreline Clean Up
EVENT NAME
*MEDIA PLACEMENT & PRODUCTION COST: $12,233
iN 3(Ro of dlNs Ihine utmum iiray be spent on in c.ounty adveii dsmin
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $3,750
DIRECT MAIL PROMOTIONS:
PROGRAMS/PLAY BILLS:
PUBLIC RELATIONS:
"GENERAL NON-ALLOCATED: $1,360
(I uunds apphed to Meda "Ilmrc.mi rent& ��'�Ii durrc.don goat may madly
be aIDIAied to out of c�ounty adveiidsmn
TOTAL $17,343
*No more than % of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in-county placement (see Exhibit A of Application).
"The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.