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HomeMy WebLinkAboutItem I04COUNTY of MONROE The Florida Keys BOARD OF COUNTY COMMISSIONERS Mayor Michelle Lincoln, District 2 Mayor Pro Tem David Rice, District 4 Craig Cates, District 1 James K. Scholl, District 3 Holly Merrill Raschein, District 5 Regular Meeting February 18, 2026 Agenda Item Number: 26-0415 BULK ITEM: Yes DEPARTMENT: Airports TIME APPROXIMATE: n/a STAFF CONTACT: Katie Atkins AGENDA ITEM WORDING: Approval for Key West International Airport to sponsor Special Olympics, Florida, in the amount of $3,000. ITEM BACKGROUND: The Airport wishes to promote goodwill toward the County and the Airport and sponsor Special Olympics in the Florida Keys. The funds will be used for the 2026 Monroe County Camp Shriver. The Airport's logo and sponsorship will reach at least 3,000 views via banners displayed in key event areas locally, via local radio broadcast (104.1 US Radio, 97.7 The Zone, 100.1 Thunder Country), the press (Key West Citizen, Keys Weekly), social media, email blasts, and at all events, of which there are several annually. The Airport's logo would also be displayed when athletes travel to Area and Regional Competitions for each sport season. PREVIOUS RELEVANT BOCC ACTION: Approval for Key West International Airport to sponsor Special Olympics, Florida, in the amount of $3,000 on February 19, 2025. Approval for Key West International Airport to sponsor Special Olympics, Florida, in the amount of $3,000 on February 21, 2024. Approval of Airport promotional sponsorship Resolution No. 123-2021 on March 17, 2021. INSURANCE REQUIRED: No CONTRACT/AGREEMENT CHANGES: n/a STAFF RECOMMENDATION: Approval DOCUMENTATION: EYW Special Olympics Sponsorship Form.pdf Airport Proposal_2026.docx Resolution I23.pdf FINANCIAL IMPACT: Effective Date: Expiration Date: Total Dollar Value of Contract: $3,000 Total Cost to County: $0 Current Year Portion: Budgeted: Yes Source of Funds: Airport Operating Fund 404 CPI: Indirect Costs: Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: If yes, amount: Grant: County Match: Insurance Required: I4. Approval for Key West International Airport to sponsor Special Olympics, Florida, in the amount of $3,000. Sponsorship F6 Name of Individual or Business: Key West Intern ational Airport Contact Person: Richard Strickland City: Key West State: F L Zip Coide: 330,40 U MHEMMEMMOM M., Purpose: 2026 Camp Shriver IsperialI d iµ �n 2026 Proposal to Key West International Airport for Support of Special Olympics Florida in Monroe County The mission of Special Olympics Florida is to provide year-round sports training and competition in various Olympic -type sports for people with intellectual disabilities who wish to participate at no cost to them, their families, or their caregivers. This allows them to develop physical fitness, demonstrate courage, experience joy, and share gifts, skills, and friendships with their families, other Special Olympics athletes, and the community. The ultimate objective of Special Olympics Florida is to help people with intellectual disabilities participate as productive and respected members of society by offering them a fair opportunity to develop and demonstrate their skills and talents through sports training and competition, and increasing the public's awareness of their capabilities and needs. Special Olympics Florida, Inc. is a 501(c)(3) charitable organization. Special Olympics Florida in Monroe County In Monroe County, as of January 2025, Special Olympics Florida serves 898 registered participants: 565 2+ youth ages eight and above, with and without intellectual disabilities, 227 volunteers, and 59 coaches in 12 sports within schools and the community. We also offer a variety of developmental programs for ages two and above, as well as athlete leadership training. Our county participation has grown tremendously over the past few years. In 2013, we served only 80 athletes in the Key West area, and zero served in other Keys areas. In January of 2023, we served 729 registered participants in all areas, including the lower, middle, and upper keys, giving us a growth of 119 participants in one calendar year. Special Olympics Florida 1915 Don Wickham Drive, Clermont, FL 34711 Tel 352-243-9536 Fax 352-243-9568 www.specialolympicsfiorida.org Creoted by the Joseph A Kennedy Jr. Foundation for the benefit of persons with intellectual disabilities Yearly Event Exposure in Monroe County In 2025, we hosted three events (fall and spring) and multiple school -based events throughout the school year. Each event had 100-500 people in attendance from Monroe County only. We also rolled out our pilot program for Camp Shriver in Key West, serving 20 participants for a one -week day camp, providing sports, arts and crafts, field trips, and educational opportunities in an inclusive setting. The highlight of Camp was a field trip to the newly opened airport! Learn more about Camp ghrivPr 2025 Monroe County Camp Shriver's success was due to the support of the Key West International Airport and Monroe County BOCC. In 2026, we will host our annual five events and a one -week summer camp, "Camp Shriver," in Monroe, expanding our reach to ages 22 and increasing participation in July. The year's showcase event will be the County Exhibition Summer Game, held at Marathon High School on March 7, 2026, featuring competition in Bocce, Track, Soccer, Cheer, and Basketball, with over 100 athletes, multiple community volunteers, and coaches. Each event has an opening ceremony, to which our supporters and community VIP members are invited to attend and are honored. Locally, we can offer at least 1,000 people exposure throughout the calendar year for the currently planned events. Special Olympics Florida Additional Sponsorship Benefits We will continue to announce our supporters on local radio (104.1 US1 Radio, 97.7 The Zone, 100.1 Thunder Country), in the press (Key West Citizen, Keys Weekly), and on social media for each event, along with displaying a co -branded banner. Our athletes also travel to Area and Regional Competitions for each sport season (five seasons) as part of the West Coast Region of Special Olympics Florida. An Opening Ceremony is held at each event, where supporters are recognized and invited to attend. Upcoming Summer Season Games Competitions for 2026: • South Regional Games are hosted at Nova Southeastern University in Broward County, Florida, and will include up to 3,500-4,000 people for exposure. We will travel with the cobranded banner and take candid photos with the crowd and other teams for PR purposes. • State Games at ESPN in May of 2025 offers us the opportunity to display the airport banner in front of the globe at the entrance to the complex, with all of our teams in attendance • Many more to be announced- 12 sports with Regional and State Games! We would also be able to provide recognition of the Key West International Airport with photos of our teams displaying the co -branded banner at local events, positioned at awards and opening ceremonies, and in press photos. We will travel with the banner to Area/Regional and State events, using it in pictures with our teams. These photos may be used for promotion and recognition and displayed by the Key West International Airport. Special Olympics Florida Example of Co -Branded Banner PToud[y5uippar by Key West International Airport Funding Needs for 2026 • Bus travel: $8,800 per bus per game • Meals: $1,500-$2,000 per game • Hotels: $2,500-$5,000 per game • Camp Shriver- one -week operational costs - $3500 • Uniforms per sport: $2,500 Special Olympics Florida RESOLUTION NO. 123 — 2021 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA DELEGATING AUTHORITY TO THE DIRECTOR OF AIRPORTS AND APPROVING THE USE OF KEY WEST INTERNATIONAL AIRPORT ENTERPRISE REVENUE FUNDS TO BE USED FOR PROMOTIONAL SPONSORSHIPS. WHEREAS, Florida Statute 331.20 grants to the Board of County Commissioners the right, power, and authority to publicize, advertise, and promote the activities of its airport in order to make known the advantages, facilities, resources, products, attractions, and attributes of its airport; and WHEREAS, the Department of Transportation, Federal Aviation Administration has promulgated the Policies and Procedures Concerning the Use of Airport Revenue in the Federal Register at 64 Fed. Reg. 7696, February 16, 1999, and WHEREAS, the Policies and Procedures Concerning the Use of Airport Revenues lists the permitted uses of airport revenue and includes, among other things, the full costs of activities - -dieted towards promoting public and industry awareness of airport facilities and services; and WHEREAS, Key West International Airport has sponsored community organizations and community events from Key West High School to the Naval Air Station Key West Air Show to the Wounded Warrior Ride; and WHEREAS, community involvement and community outreach through paid sponsorships of community organizations help effectuate the purposes of F.S. 331.20 and promotes and engenders goodwill toward the airport and the county; and WHEREAS, the board desires to set forth a policy permitting the use of airport enterprise revenue funds to support community promotional sponsorships; NOW, THEREFORE, BE 1T RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA: Section 1. The Monroe County BOCC (The Board) desires to establish a positive relationship with the community and Key West International Airport. Section 2. The Board finds that promotional sponsorships which raise the goodwill toward the county by making known the advantages, facilities, resources, products, attractions, 1 and attributes of the Key West International Airport and/or the Florida Keys Marathon International Airport serve a public purpose. Section 3. In furtherance of this resolution, the Board incorporates the rationale set forth in the memo attached as Exhibit A as if fully set forth herein. Section 2. The Board hereby delegates to the Director of Airports the authority to publicize, advertise, and promote the activities of its airports; to make known the advantages, facilities, resources, products, attractions, and attributes of its airport; to create a favorable climate of opinion concerning its airport and to cooperate with other agencies, public and private, to accomplish these purposes. Section 4. Expenditure thresholds shall be based on the level of anticipated community outreach (community exposure). "Community exposure" shall be defined as the total number of individuals the outreach activity is estimated to reach. The Board hereby authorizes sponsorship expenditures to publicize, advertise, and promote the activities of its airport in the following amounts: Rate of Community Exposure Maximum Director Expense Up to 5,000 people $5,000.00 5,001 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 PASSED AND ACCEPTED by the Board of County Commissioners of Monroe County, Florida, at a meeting of said Board held on the 17th day of March, 2021. 3. w Mayor Michelle Coldiron Yes w in Mayor Pro Tern 1]a Commissioner Craig Cates Commissioner Eddie Martinez Commissioner Mike Forster ADOK, Clerk By As Deputy Cleric BOARD OF COUNTY COMMISSIONERS OF MONRO By Mayor Michelle Coldiron NRQ ATi O� EV 2 C sti .Cry P AS NTY ATWRNEY DM4 3/2/21 EXHIBIT A Ivey West International Airport. 3441 South Roosevelt Boulevard Key West, Florida 33040 AIRPORT MEMO From: Erick D'Leon, Asst. Director of Airports To: Richard Strickland; Beth Leto Date: October 30, 2020 Re: Airport Promotion and Community Relations Introduction The Key West International Airport is a substantial component of the Key West community and offers the island's most significant economic engine with a combined annual economic output totaling $856 million. As the Airport continues to exhibit rapid growth trends in every aspect of its operation, it is imperative for the Airport to maintain a positive relationship within its small island community. This is accomplished by strategic community outreach efforts to ensure that all citizens are aware of the Airport and express a favorable opinion of the Airport's successful future. Although generally intangible, maintaining a community relationship that promotes a positive airport outlook ensures that the Airport can continue to prosper efficiently and effectively within the physical and sociological limitations of operating on an island. Background The Federal Aviation Administration (FAA) deems that public use airport's expenditure of funds for the promotion of an airport and marketing of airport services are legitimate costs of an airport's operation. Additionally, the FAA entrusts airport management to assure that the level of expenditures for such —purposes be reasonable in relation to the airport's specific financial situation. Airport funds may be used to support community activities, or community organizations, if the expenditures are directly and substantially related to the operation of the airport. In addition, the policy provides explicitly that where the amount of the Contribution is minimal, the airport operator may consider the "directly and substantially related to air transportation" standard to be met if the contribution has the intangible benefit of enhancing the airport's acceptance in local communities impacted by the airport. As a point of reference, the Key West international Airport, like many other commercial airports, through a combination of Federal, State, and Airport generated funds, maintains a federally mandated Noise Insulation Program (NIP) for eligible family residences. The NIP has expended substantial funding to lessen the impact, and associated burden, of aircraft noise to single family homes and multi -family condominium facilities in Key West by way of noise insulation efforts. The multi -year program creates a cohesive environment in which the Airport and its numerous operations are an accepted part of the community's daily function. Community Relations Recently the Airport announced plans to pursue a major capital improvement plan combining millions of dollars in development to completely overhaul the manner in which the Airport operates. The improvements, developed to meet air service demand, include a new terminal concourse and significant roadway improvements to streamline and improve the passenger experience. However, as the Airport continues to make significant strides in air service development, which supports the community's tourism based economy, the island of Key West is home to only twenty five thousand permanent residents. In a small town community, such as Key West, the importance of a grass roots effort to establish a positive community relationship cannot be overstated. That relationship is fostered through strategic efforts that focus on hosting community events, public outreach presentations, key marketing efforts, and the encouragement of constant feedback from the community through ad -hoc committees and other public forums. The Airport has historically selected the neighboring Key West High School Athletics Department as a recipient of an annual sponsorship. The sponsorship offers tangible and intangible benefits to the operation of the Airport. While the relationship benefits are intangible, the tangible benefits of hometown marketing are of incredible value to the Airport and a critical focus to all promotional marketing efforts. The local community is vital to the future success of the airport. Utilizing simple marketing efforts such as banner advertisements and other key signage, local event programs and print media, and radio advertisements are all part of a larger effort to continually keep the local community involved with the Airport. Therefore, the participation with local groups such as the Key West High School Athletics Dept., a local non-profit youth athletics dance association, or a wounded warriors ride, the effort ensures the Airport maintains a positive position within the growth and daily life of the community that supports the Airport's operation. State and Federal Guidance As-prevrauslystated, the FAA offers clear guidance on haw revenues used for promotional/ marketing efforts, and revenues used for donations to charitable/ community service organizations are classified as permitted uses. The guidance can be found in Federal Register/ Vol. 64, Pgs. 7696-7723, Polity and Procedures Concerning the Use of Airport Revenue. Additionally, Florida Statute 331.20 empowers the BOCC to expend funds to publicize and promote the airport and its related facilities, and to create a favorable climate of opinion in the interest of promoting and engendering goodwill toward its airport. Policy Request We request to clarify that promotional, marketing, and community outreach efforts in addition to charitable donations are, as defined by existing state and federal guidelines, part of the Airport's normal operating expenses. Included in those expenses, the Airport will focus on the following categories to pursue effective community relations: Membership: Industry, Economic Development, & Other Associations Partnership: Education, Military, & Other Agencies Sponsorship: Youth Development, Tourism, Economic Development, Government Relations, Community, Leadership, Diversity & Inclusion As with all other operational expenses, as these expenses are defined by the FAA, the Airport Director will be provided with the same liberties that are afforded with tither aspects of the daily duties associated with the operation of the Airports. However, due to the nature of procurement for event specific memberships, partnerships, or sponsorships, as they may occur, it is not feasible to adhere to standard County procurement policies for multiple price quotes. In these cases, the Airport Director will adhere to the Monroe County Purchasing Policy guidelines for purchasing authority with relation to the purchasing levels for total dollar amount requested. Additionally, as defined by the FAA, airport management will assure to the BOCC that the total amount of expenditures for such purposes would be reasonable in relation to the airport's specific financial situation. The specific level of director approved expenditures will be based on the level of exposure the expense will provide. For example, if the expenditure will offer a small amount of exposure, up to five thousand people, for the airport, the expense will be limited to five thousand dollars. If the expense will offer a medium amount of exposure, five thousand to ten thousand people, the expense will be limited to ten thousand dollars. If the expense is expected to offer the Airport a significant amount of exposure, greater than ten thousand people, such as with major events, partnerships, or marketing campaigns for air service, the expense will be limited to nineteen thousand nine hundred ninety nine dollars and ninety nine cents; see below chart. Rate of Exposure Maximum Director Expense UP to 5,000 people $5,000.00 5,000 to 10,000 people $10,000.00 Greater than 10,000 $19,999.99 Additionally, significant exposure expenses over the Director's procurement authority will abide by the policies and procedures already outlined within the County's purchasing policy, with regard to County Manager approval and/ or BOCC approval.