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HomeMy WebLinkAboutItem D08COUNTY of MONROE The Florida Keys BOARD OF COUNTY COMMISSIONERS Mayor Michelle Lincoln, District 2 Mayor Pro Tem David Rice, District 4 Craig Cates, District 1 James K. Scholl, District 3 Holly Merrill Raschein, District 5 Regular Meeting March 11, 2026 Agenda Item Number: D8 26-0603 BULK ITEM: Yes DEPARTMENT: Tourist Development Council TIME APPROXIMATE: N/A STAFF CONTACT: Ammie Machan AGENDA ITEM WORDING: Approval of 1 st Amendment to Agreement with Longwoods International USA, Inc. to provide a Brand Study to re -field the fly/drive market segment of the study in an amount not to exceed $6,700 to be paid from fund 115 and to extend the termination date of the Agreement to September 30, 2026. ITEM BACKGROUND: TDC approved at their meeting of February 12, 2026 PREVIOUS RELEVANT BOCC ACTION: BOCC approved original agreement at their meeting of June 18, 2025 INSURANCE REQUIRED: Yes CONTRACT/AGREEMENT CHANGES: Approval to re -field a portion of the study and extend termination date STAFF RECOMMENDATION Approval DOCUMENTATION: FINANCIAL IMPACT: Effective Date: March 11, 2026 Expiration Date: September 30, 2026 Total Dollar Value of Contract: $66,700 Total Cost to County: Current Year Portion: $6,700 Budgeted: Yes Source of Funds: 115-75039-00039 CPI: Indirect Costs: Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: If yes, amount: Grant: County Match: Insurance Required: Attached AMENDMENT (15t AMENDMENT) TO AGREEMENT THIS AMENDMENT to Agreement dated this day of 2026, is entered into by and between the Board of County Commissioners for Monroe County (County), on behalf of the Tourist Development Council, and Longwoods International USA, Inc. (Contractor). WHEREAS, there was an Agreement entered into on June 18, 2025 between the parties, for Contractor to provide a Brand Study for the Tourist Development Council; and WHEREAS, it has become necessary to amend the Agreement to revised the methodology to re -field the fly/drive markets segment of the study as set forth in more detail in Attachment A; and NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties agree to the amended Agreement as follows: 1. The Agreement shall be amended to include Attachment A outlining the Scope of Services and Cost of the project. The term of the Agreement shall be extended to September 30, 2026 to allow for the services as set forth in Attachment A to be completed. 2. The remaining provisions of the agreement dated June 18, 2025 shall remain in full force and effect. Amendment #1 Longwoods Brand Study IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above written. (SEAL) Attest: Kevin Madok, Clerk As Deputy Clerk Longwoods International USA, Inc. By President Print Name Date: AND TWO WITNESSES (1) (1) Print Name Date: Board of County Commissioners of Monroe County Mayor/Chairman MONROE COUNTY ATTORNEY r APPROVED AS TO FORM 91r ,f' ) d". d L2zraa�"j CNRI STINE LIMBERT•BARROWS SR. ASSISTANT COUNTY ATTORNEY DATE, 2L27126-... (2) (2) Print Name Date: Amendment #1 Longwoods Brand Study C l a� , , _ "� Methodology Additional Scope Of Services and Cost The online survey will be conducted using a consumer internet panel, balanced statistically to match the population on key demographic variables, with respondents randomly selected from among the panel's 18+ year old members living in Visit Florida Keys' selected key advertising markets to ensure a truly representative sample. 1,000 qualified respondents will meet the following qualifications: 18 years of age or older. Took a leisure trip in the past 3 years and intend to do so in the next 2 years. * Residing in Visit Florida Keys' target markets: o 500 from the Fly Market DMA: ✓ Boston ✓ Chicago ✓ Philadelphia ✓ New York ✓ Dallas ✓ Atlanta ✓ Charlotte ✓ Washington DC o 500 from the Drive Market DMAs: ✓ Miami -Ft. Lauderdale ✓ Orlando ✓ Tampa -St. Petersburg Pricing Pricing is dependent on no changes to the questionnaire apart from market updates. Additional text or advertisement updates outside the below scope will incur additional charges. Price No changes to the qnaire - straight re -field with updated markets $6,700 Total Cost $6,700 w.longwoods-intl.co 2 CERTIFICATE OF INSURANCE ISSUE 26/02/Y/MM/DD) 26/02/23 BROKER Jones DesLauriers Insurance Management, Inc. 2375 Skymark Avenue Mississauga ON L4W 4Y6 This certificate is issued as a matter of information only and confers no rights upon the certificate holder. This certificate does not amend, extend or alter the coverage afforded by the policies below. COMPANY Chubb Insurance Co. of Canada A INSURED's FULL NAME AND MAILING ADDRESS Longwoods International USA Inc. 4030 Easton Station #300 Columbus OH 43219 COMPANY Travelers Insurance Company of Canada B COMPANY C COMPANY D COMPANY E COVERAGES This is to certify that the policies of insurance listed below have been issued to the insured named above for the policy period indicated, notwithstanding any requirement, term or condition of any contract or other document with respect to which this certificate may be issued or may pertain. The insurance afforded by the policies described herein is subject to all the terms, exclusions and conditions of such policies. Limits shown may have been reduced by paid claims. TYPE OF INSURANCE CO LTR POLICYNUMBER POLICYEFFECTIVE DATE (YY/MM/DD) POLICY EXPIRATION DATE (YYIMMIDD) LIMITS OF LIABILITY (Canadian dollars unless indicated otherwise) COMMERCIAL GENERAL LIABILITY (CGL) OCCURRENCE PRODUCTS AND/OR COMPLETED OPERATIONS PERSONAL INJURY EMPLOYER'S LIABILITY TENANTS LEGAL LIABILITY NON -OWNED AUTOMOBILE A 36039733 25/03/15 26/03/15 Bodily Injury & Property $5,000.000 General Aggregate $5,000,000 Prod & Comp Operation A $5,000,000 Personal Injury $5,000,000 Employers' Liability $5,000,000 Tenants Legal Liability $5,000,000 ERRORS & OMISSIONS LIABILITY B 10531083 25/03/15 q Fil£{ti T WANO NIA 26/03/15 Each Occurence $3,000,000 Agreggate $3,000,000 DESCRIPTION OF OPERATIONS/LOCATIONS/AUTOMOBILESISPECIAL ITEMSIADDITIONAL INSURED Description of Operations: Marketing, Advertising, and Public Opinion Research Consultants It is hereby understood and agreed that the Certificate Holder is added as Additional Insured(s) to the Commercial General Liability policy, but only with respect to legal liability arising out of the operations of the Named Insured. CERTIFICATE HOLDER Monroe County, a political subdivision of the State of Florida 1100 Simonton Street, Key West FL 33040 CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, THE ISSUING COMPANY WILL ENDEAVOR TO MAIL 30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO MAIL SUCH NOTICE SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE COMPANY, ITS AGENTS OR REPRESENTATIVES. AUTHORIZED REPRESENTATIVE ACC)R" CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/YYYY) 02/19/2026 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER ME, Insurance Agency, NAME: Automatic Data ProcessingIA , Inc. NAY Automatic Data Processing Insurance Agency, Inc. HONE Ext: 1-800-524-7024 FAX No): E-MAIL ADDRESS: INSURER(S) AFFORDING COVERAGE NAIC # 1 Adp Boulevard INSURER A : Travelers Indemnity Company of Connecticut 25682 Roseland NJ 07068 INSURED Longwoods International USA INSURER B : INSURER C INSURER D 4030 Easton Station, Ste 300 INSURER E INSURER F Columbus OH 43219 COVERAGES CERTIFICATE NUMBER: 4859357 REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MM/DD/YYYY POLICY EXP MM/DD/YYYY LIMITS COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ CLAIMS -MADE OCCUR DAMAGES( RENTED PREMISES Ea occurrence)$ MED EXP (Any one person) $ PERSONAL & ADV INJURY $ GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ POLICY ❑ PRO ❑ LOC JECT PRODUCTS - COMP/OP AGG $ $ OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT (Ea accident) $ BODILY INJURY (Per person) $ ANY AUTO OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY (Per accident) $ HIRED NON -OWNED AUTOS ONLY AUTOS ONLY ___7 PROPERTY DAMAGE (Per accident) $ WANK NA.X —, UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DED RETENTION $ $ A WORKERS COMPENSATION AND EMPLOYERS' LIABILITY YIN OFFICER/NEIMBERANY EXCLUDED? ECUTIVE [—k] (Mandatory in NH) NIA N UB-2N946179-25-42 08/01/2025 08/01/2026 PER OTH- STATUTE ER E.L. EACH ACCIDENT $ 100,000 E.L. DISEASE - EA EMPLOYEE $ 100,000 If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ 500,000 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN Monroe County ACCORDANCE WITH THE POLICY PROVISIONS. 1100 Simonton Street, AUTHORIZED REPRESENTATIVE Key West FL 33040 �l ��- © 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD