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3rd Amendment 03/11/2026
GVS COURTq° o: A Kevin Madok, CPA - �o ........ � Clerk of the Circuit Court& Comptroller Monroe County, Florida �z cooN DATE: May 14, 2026 TO: Ammie Machan, Administrative Assistant Tourist Development Council FROM: Liz Yongue, Deputy Clerk SUBJECT: March 11, 2026 BOCC Meeting The following item has been executed and added to the record: D5 3rd Amendment to Agreement with MMGY Global, Inc. to revise the scope of services to add creation of a sizzle reel video, revise the cost of the Consent Management Platform (CMP), add a partner portal, a deal listings and directory, and revise the cost of website hosting retroactively to October 1, 2025, totaling $79,288.33 to be paid from fund 116. Should you have any questions please feel free to contact me at(305) 292-3550. cc: County Attorney Finance File KEY WEST MARATHON PLANTATION KEY 500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070 AMENDMENT (VI AMENDMENT) TO AGREEMENT THIS AMENDMENT to Agreement dated this 11th day of March 2026, is entered into by and between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development Council, and MMGY Global, Inc., (hereinafter called the Contractor.) WHEREAS, there was an Agreement entered into on February 19, 2025, between the parties, for Contractor to provide website development services which include consulting advice relating to the Tourist Development Council (TDC) marketing and promotion of tourism (Agreement); and WHEREAS, there was an Amendment to Agreement entered into on April 16, 2025, to revise the Agreement to include Attachment C Additional Scope of Services and Attachment D Additional Compensation as needed services for the Fla-Keys.com website and email marketing functionality while the new website (VisitFlo rid a Keys.com) and technology solutions are being built; and WHEREAS, there was an Amendment to Agreement entered into on August 20, 2025 to update Attachment A Scope of Services and Attachment B Monthly Fees and Rates to add Email Marketing & Automation Program, Website Domain Renewal, Website Plug-ins & API Connections, and Website Translation as these services had now been determined through the development process for the new VisitFloridaKey.com website; and WHEREAS, it has become necessary to revise the Agreement to update Attachment A Scope of Services and Attachment B Monthly Fees and Rates to add creation of a sizzle reel video, revise the cost of the Consent Management Program, create a Partner Portal, create Deal Listing and Directory, and revise the cost of Website Hosting; and NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties agree to the amend Agreement as follows- 1. The agreement shall be amended to revise Attachment A Scope of Services and Attachment B Monthly Fees, Rates, Disclaimers and Limitations of Liability as follows: a. Add sizzle reel video creation to Attachment A in an amount of$4,455 as set forth in Attachment B; b. Revise to the cost of Consent Management Program (CMP) implementation to add $1,708.33 over the duration of the contract at an amount of $19,625 for FY 267 $19,583.33 for FY 27 and $19,500 for FY 28 as set forth in Attachment B; c. Add creation of Partner Portal to Attachment A in the amount of$15,000 as set forth in Attachment B; d. Add a Deal Listing & Directory to Attachment A in the amount of$4,125 as set forth in Attachment B; and e. Revise Website Hosting fees to a finalized amount of $2,500/month as set forth in Attachment B beginning October 1, 2025 through the remaining term of the Agreement. 2. The remaining provisions of the agreement dated February 19, 2025, and amended on April 16, 2025, and August 20, 2025, shall remain in full force and effect. Amendment 43 MMGY Global—Website Service Agreement • : : :IN WITNESS:WHEREOF, the parties.have set their hands and :seal on :the day and year first.above written. • `t - -,.r - oard:o County .Commissioners ' . - ,3,,,. , ��;��adok; Clerk of Monroe County. ; • • . • ! . ii a ,, i. • • • • - , • •. ..• .• - )1 .1)...4,'----,:-....------z- -------_--„,-----------,,-A,,;,, 1. / ..,, . .. . • . ts# .1,k1 I. ,'4P-PF-1, IP • .. • . . . . . .. :. .:: -.. . ,_,_ ,_ 4',7*:-Ti-,-i--,1,,, ,447,4.-oir-rk • . . . Mayor/Chairman • : �• • '� � � � • : : .- - • -. :. • - MONROE COUNTY ATTORNEY . .. • CIL1t APPR VED AS TOFORM.. . • t. -T�s. et: � irZTICP.(1 MMGY Global, LLC CHRISTINE UM E AR O S / . SR•-ASSISTANT C UNTV TTORNEY •• •� • - � •DATE:2 27/z�- • .. • . , lit:fil4/1A/te,Call•k,e-W . •.. • • ' ' . • • • • . • . . . • .. . • By •• ...: .. ' • . : • * • • ••. . .. • • . . • • . • . ' •. . . • : • • •. • CFO i ' .Hugh.McConnell = • :. : ' r . - • �.. - . .. .. • . . , . :" :• . • • • • Print Name .... .• .- .. • Feb 23, 2026 : : - - . :•: • • Date: • • • . • • -. . .-ii . k.9. .ez.) . . TYNO WITNESSES : - . .. (1) • . .'• • . • . • (2) • , . - • • .. (1)Maureen d oe er :(2)AimeeArnoldi . •(1) . ... Print•Name Print Name Feb i Date: Feb.23; 2026 : . Amendment#3 • MMGY Globa l—Website Service Agreement :� ' : � � _ : . Revised ATTACHMENT A - SCOPE OF SERVICES revised 3/11/26 Monroe County TDC Website Redesign Project Scope of Work 1. Project Overview MMGY Global (hereinafter called Contractor) will partner with Monroe County, Florida (hereinafter called County) to redesign and develop a dynamic, user-centric, and scalable website that enhances the digital presence of the destination, improves visitor engagement, and supports the County's tourism and economic objectives for a period beginning March 1, 2025 and expiring September 30, 2028. Details regarding monthly fees, rates, disclaimers and limitations of liability can be found on Attachment B, which is incorporated here by reference. 2. Objectives • Quickly launch a mutually agreed upon minimum viable product (MVP) website by October 1, 2025. • Modernize the website to align with the County's branding, user experience (Ux), and accessibility standards. • Improve website functionality, navigation, and content discoverability to enhance the user journey. • Implement a flexible and scalable content management system (CMS) with seamless integrations. • Drive engagement and conversion through personalization, SEO,and data-driven insights. • Establish a monetization strategy that aligns with the County's goals and supports sustainable revenue growth. • Provide ongoing continuous improvement and technical maintenance support. 3. Scope of Work Phase 1:Discovery Identify goals, objectives, product vision and business requirements for the project. Key Activities: • Stakeholder interviews &workshops • UX/UI audit and website performance analysis • Competitive landscape and benchmarking • Content audit and SEO analysis • ADA and accessibility assessment • Strategy development and roadmap creation Deliverables: • Discovery Report (audit findings, user journey insights, competitive analysis) • Content Strategy & SEO Recommendations Phase 2:Definition Finalize functional and performance requirements and add definition to the information architecture, UX and design strategy. Key Activities: • Refinement of project plan • Technical requirements gathering Deliverables: Technical Requirements & Functional Specifications Phase 3:Design Create UX/UI concept strategies, aesthetic, structure and journey path optimizations using brand requirements and creative assets provided by the County. Key Activities: • Wireframing and prototyping • High-fidelity UI design • Mobile-first design strategy • Usability testing and iterative improvements • Accessibility compliance implementation Deliverables: • Wireframes for key pages • High-fidelity UI designs • Finalized design system and component library Phase 4:Development Code website designs into functional website powered by a content management system (CMS). Key Activities: • Frontend development (HTML, CSS, JavaScript) • CMS implementation • API integrations (CRM, booking engines,third-party tools) • ControlTower consumer data platform (CDP) and digital experience platform (DXP) • Third-party consumer data consent management software implementation and set up. • Content migration and optimization • Quality assurance (QA) and testing Deliverables: • Fully functional, responsive website • CMS training documentation and sessions • Third-party API integration reports Phase 5:Deployment Provide deployment support as determined in Discovery and Definition phases. Key Activities: • Training workshops for County staff • Website launch and performance monitoring • Final usability and accessibility testing • Post-launch maintenance and optimization • Knowledge transfer and staff training Deliverables: • Post-launch performance report • Training workshops for Monroe County staff • Ongoing support and maintenance plan Phase 6:Warranty A 30-day website warranty post-launch, during which we will address any bugs, technical issues, or unforeseen functionality gaps against the agreed to scope of work. Key Activities: • Website launch and performance monitoring • Final usability and accessibility testing • Post-launch maintenance and optimization • Knowledge transfer and staff training Deliverables: • Post-launch performance report • Ongoing support and maintenance plan Phase 7:Continuous Improvement&Technical Maintenance A 30-day website warranty post-launch, during which we will address any bugs, technical issues, or unforeseen functionality gaps against the agreed to scope of work. Key Activities: • Ongoing performance monitoring and optimization • Security updates and patches • Technical support and issue resolution • CMS content management • Feature enhancements and iterative development • Performance reporting Deliverables: • Four (4) week technical maintenance sprint cycles • Quarterly feature request releases • Ongoing website personalization and conversion rate optimization Phase 8:Consumer Data Consent and Website Personalization Prior to the website launch, Contractor will implement a robust consumer data consent framework and the ControlTower digital experience platform to enhance user engagement while ensuring compliance with privacy regulations. Our approach will align with the County's commitment to transparency, user trust, and data-driven optimization. Key Activities: • Consult with Red Clover Advisors on consent settings • Set up OneTrust account and settings • Implement OneTrust on the destination's consumer website • Implement ControlTower on the destination's consumer website • Present website personalization strategy • Implement website personalization campaigns • Provide ongoing website personalization services and conversion rate optimization Deliverables: • Set up OneTrust and ControlTower • Launch website personalization campaigns • Provide ongoing website personalization and conversion rate optimization Additional Scope Effective October 1, 2025 Email Marketing&Automation Program MMGY will be responsible for providing the following services: Email Strateav • Providing strategic recommendations and oversight of email programs outlined below: • Email list address verification via Kickbox service Monthly Email Deployments • Modular email template update dependent on branding projects • Content strategy, content planning and coding for a total of four (4) email deployments per month Quality Assurance Testing • All emails to receive quality assurance testing using Email on Acid for: • Rendering • Links and functionality • Content and layout • Deliverability • Accessibility Performance Reporting • Monthly performance reporting on: • Monthly newsletter • Partner email • Ad-hoc emails Partner Onboarding Campaign • Content strategy, design, development, setup and QA for a 3-email series to onboard industry partners to Visit Florida Keys to their offerings. Consumer Onboarding Campaign • Content strategy, design, development, setup and QA for a 3-email series to introduce interested consumers to Visit Florida Keys to their offerings. Website Plug-ins&APIs MMGY to contract and implement with third-party plug-ins and API connections on behalf of County to ensure functionality of various features on the destination's consumer website. Domain Renewals MMGY to secure the renewals of all domain registrations associated with ,fll..�.......... I .:... s.coirn. Website Translation MMGY to contract and implement website translation services on behalf of County to provide translation services on the content of the destination's consumer website. Generative Search Optimization Support (Effective October 1,2025) Annual service using MMGY's Bonafide platform to analyze and provide reporting & content recommendations to increase The Florida Keys and Key West's findability and visibility for visitors using generative search engines such as ChatGPT, Claude and Perplexity for their travel planning. This expands the analysis and content recommendations that MMGY is currently providing for traditional search engines. CLIENT RESPONSIBILITIES For the purposes of MMGY the above services, Client agrees to provide MMGY with access to its website and email marketing platforms and clearly communicate website maintenance and feature requests. Additionally, it is the expectation of MMGY that Client will attend scheduled meetings, provide timely feedback and approvals in order to efficiently address needs across all channels. COMMUNICATIONS Client will communicate all support requests via email or Jira Service Management (JSM), and MMGY will keep a backlog of items that can be utilized for managing monthly hours allocations. Additional Scope Effective March 1, 2026 Website Sizzle Reel MMGY will create a video sizzle reel showcasing the new website. The sizzle reel is able to be used on websites and for promotion of the new website work. MMGY services include copywriting, art direction and video editing and one round of revisions to video. Retroactively approved October 1, 2025. Phase 2 Website Projects Project 1:Partner Portal MMGY will develop a partner portal on the Ir � ;, ��ii illciriiIl �n ,c cirrr website. This project includes time for development, quality assurance testing, and product management. Elements of the portal work will include: • Develop Partner User Roles o Roles: View Only, Partner Admin, Partner Editor o Partner users will be assigned to an organization that allows them to access listings (businesses, events, deals) that belong to that organization. • Develop Partner Registration Webform o Partners can request an account to be created for them by filling out the registration webform on the site. This will be sent to a CMS Admin to approve and assign the correct organization. The partner will receive an email notification when their account is approved with a link to login and set their password. • Partner Reporting Tab o As part of the partner's logged in view,there will be a page or tab where they can see reporting data from Airtable. o Starmark is responsible for building this report and populating that data in Airtable, and MMGY will integrate it with the website. There will need to be a unique identifier for each of the organizations that corresponds with the organization in Drupal. This way it is displayed in the correct partner portal view. • Other Partner Portal Fields o MMGY, Starmark, and VFK to determine which fields have a one-way vs two-way relationship between Airtable and Drupal. Some fields might be View Only in the Drupal website, and some fields might be managed in both Drupal and Airable but need to write updates back and forth to the other in order to remain in sync. Deal Listings and Directory Project This estimate includes time for design, development, quality assurance testing, and product management. • Develop Deal Listings content type (this will be similar to the Business and Event Listings content types). Data will be populated from Airtable. • Develop Deal Directory Results content type • Design and develop a Deal Module to display published partner deals on their business listing page. Revised ATTACHMENT B - MONTHLY FEE, RATES, DISCLAIMERS AND LIMITATIONS OF LIABILITY Revised 3111126 Monroe County TDC Website Redesign Project 1. Compensation Structure MMGY Global (hereinafter called Contractor) proposes a structured fee model based on project milestones and an optional monthly fee for ongoing support, optimization, and enhancements for Monroe County, Florida (hereafter called County). The proposed fees include fixed project costs for each phase and an hourly rate for additional services beyond the agreed-upon scope. This compensation structure covers a period beginning March 1, 2025 and expiring September 30, 2028. 2. Project-Based Fees Project Phase Timeline Cost Discovery March 2025 $30,000 Definition April 2025 $30,000 Design May 2025 - June 2025 $140,000 Development June 2025 - August 2025 $160,000 Deployment September 2025 $40,000 Warranty October 2025 Included Total 17 Months 1 $400,000 3. Continuous Improvement &Technical Maintenance Post-launch, Contractor will provide ongoing support for website maintenance, content updates, performance monitoring, and optimization. DEFINITION OF CONTINOUS IMPROMVEMENT&TECHNICAL MAINTENANCE SERVICES SERVICES INCLUSIVE OF MAINTENANCE FEE COUNTY WEBSITE The services and pricing provided in this proposal are specific to the following website: https://fla-keys.com and https://visitfloridake s.com - referred to as the destination's consumer website TECHNICAL MAINTENANCE Website maintenance is intended to be allocated for the ongoing care and support of the website base code,features and functionality. Website maintenance items are considered to be tasks that require four (4) hours or less of creative or development time to accomplish. For any task requiring more than four (4) hours of creative or development time, Contractor will provide a written project estimate and will require County approval before proceeding. Examples of maintenance items that will be included in this scope of work: • Minor bug fixes • Monitoring and addressing site performance • Updates to links • Updates to copy • Minor CMS updates not exceeding 4 hours of development time • Addressing 404 page errors • Communicating emergency information County will communicate all maintenance requests via email, and Contractor will keep an ongoing request status document for review and collaborative prioritization on a bi- weekly status call. Maintenance hours must be used in the month they are allocated. Hours cannot roll-over or be used prior to the beginning of the month where they are allocated. Hours will be billable in 30-minute increments with a one hour minimum. Maintenance items are performed during normal business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday). If County requests work outside of the website maintenance scope of work outlined in this agreement,County will be provided a written project estimate for approval prior to any overage work being completed. New website work is considered a non-maintenance request and will be estimated in accordance with the website feature requests guidelines defined below. Contractor assumes no responsibility for problems resulting from County or third-party changes to the original code base not implemented by Contractor development team. Any work to repair County or third-party changes to the original code base will be considered a non-maintenance request and will follow definitions of services provided below. DEFINITION OF NON-MAINTENANCE SUPPORT SERVICES SERVICES OUTSIDE OF MAINTENANCE REQUIRING ADDITIONAL ESTIMATING WEBSITE FEATURE REQUESTS Requests made to Contractor exceeding four (4) hours development time to accomplish changes will be considered to be website feature requests to the existing website and are not considered under the website maintenance agreement. Website feature requests made by County will be estimated by Contractor for time to complete work, timing to implement changes and cost. County will have the opportunity to review and approve project estimates prior to work being completed and billed. Examples of website feature requests that would be considered outside of the scope of technical maintenance: • Design and development of new page types • Design and development of new content modules • Significant modifications of existing page types that exceed 4 hours of creative or development time • Significant modifications of existing modules that exceed 4 hours of creative or development time • Significant modifications of CMS that exceed 4 hours of development time • Addition of any new third-party integrations If County requests work outside of an approved website feature project estimate or work that is caused, either in whole or in part, by County or a third party and requires Contractor support, County will be provided a written project estimate for approval prior to any overage work being completed. NON-TECHNICAL MAINTENANCE REQUESTS AND OVERAGES Out of scope work shall be billed the rate of $165 per hour for any project management, creative, development, quality assurance and system administrator hours outside of the monthly maintenance fee during normal business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday) billable in 30-minute increments with a one hour minimum. Out of scope maintenance required outside of normal business hours will be billed at $200 per hour. All additional maintenance charges will be approved by County via a separate project estimate. EXPEDITED MAINTENANCE SUPPORT Web maintenance support requiring expedited service and timelines will incur a 25% rush fee based on the estimated value of the maintenance costs. The rush fee will be billed incrementally regardless of whether the expedited maintenance work was in or out of scope. This excludes work required to restore the site during an outage. WEBSITE OUTAGES AND EMERGENCY SUPPORT OUTAGES DURING NORMAL BUSINESS HOURS A website outage is defined as the website being inaccessible or offline. In the event that an outage is caused, either in whole or in part, by County or a third party and requires support during regular business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday), County will be billed at an hourly rate of $175 per hour, billable in 30-minute increments with a one hour minimum. Emergency support during normal business hours is considered outside of website maintenance and will be billed incrementally to the monthly website maintenance fee. Contractor will move quickly to address any outages during normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS In the event that an outage is caused, either in whole or in part, by County or a third party and requires support after regular business hours (9am - 6pm Eastern Standard Time / 8am - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday), County will be billed at an hourly rate of $200 per hour, billable in 30-minute increments with a one hour minimum. To minimize any down time during an after hours outage or error,this agreement provides for up to five (5) hours of support time that does not require specific County approval and will be billed based on actual hours of support. For any emergency support that requires more than five (5) hours of development time, Contractor will provide a written project estimate and will require County approval before proceeding. In the event that Contractor is unable to secure written approval for additional development support, Contractor assumes no responsibility for extended outages or errors. In the event that it is determined that the solution to restore the website must be executed by the County or third party, Contractor time invested in researching and diagnosing the problem is billable. Emergency after hours support is considered outside of monthly website maintenance and will be billed incrementally to the monthly website maintenance fee. Contractor will move quickly to address any outages outside normal business hours that may occur, but cannot guarantee website uptime or the speed and timing by which the website may be restored. COUNTY RESPONSIBILITIES For the purposes of Contractor the above services, County agrees to provide Contractor with access to its website and clearly communicate website continuous improvement and technical maintenance and feature requests. Additionally, it is the expectation of Contractor that County will attend scheduled meetings, provide timely feedback and approvals in order to efficiently address needs across all channels. Continuous Improvement and Technical Maintenance Cost Technical Maintenance $1,000/month Continuous Improvement $6,500/month Total $7,500/month 4. Estimated Website Hard Costs All third-party expenses related to the project are the responsibility of the County and will be billed through at cost by Contractor. Vendor costs are variable, at the discretion of the third-party and not the Contractor. Hard Costs Estimated Costs Website Hosting (Hard Cost) $12,000 (annual) Domain Addresses (DNS) $250 (annual) Security Certificate (SSL) $250 (annual) 4. Consumer Data Consent and Website Personalization Contractor will provide ongoing support for website consumer data consent and website personalization through the ControlTower digital experience platform. Contractor will implement a consent management framework for the County that (1) complies with emerging consumer privacy legislation, and (2) fully leverages client's performance capabilities. CONTRACTOR RESPONSIBILITIES 1. One (1) single-domain implementation of a standard consent management framework developed in consultation with the certified privacy professionals at Red Clover Advisors; 2. Integration of OneTrust software with Google Consent Mode and Google Tag Manager to maximize measurement capabilities; 3. Initial annual privacy &consent audit; 4. Review of the consent management framework implementation before launch; 5. Recurring annual privacy& consent audit; 6. Ongoing maintenance of the consent management framework as new legislation emerges and troubleshooting as needed COUNTY RESPONSIBILITIES 1. Providing written approval for consent management and privacy compliance services 2. Purchasing OneTrust consent management platform software for the destination's consumer website 3. Approving suggested cookie categorization Contractor has partnered with Red Clover Advisors to provide these services and relies on the legal advice of the certified privacy professionals (CIPP/US/E/A)at Red Clover Advisors to approve a consent management framework that is compliant with applicable legislation. Contractor makes no,and disclaims any,representations or warranties of any kind,express or implied, with respect to the compliance advice provided by Red Clover Advisors. Disclaimer of Warranties: By agreeing to this scope of work, County understands and acknowledges that Contractor relies on the legal advice and counsel of the certified privacy professionals at Red Clover Advisors to ensure the consent management framework complies with data privacy legislation. Disclaimer of Consequential Damages: Contractor has no liability with respect to the deliverables, services, or its other obligations under this Agreement or otherwise for consequential,exemplary, special, incidental, or punitive damages (including without limitation loss of profits and the cost of cover) however caused and on any theory of liability,whether in breach of contract, negligence, strict liability, misrepresentation, or any other torts even if Contractor has been advised of the possibility of such damages. Limitations of Remedies and Liability: County's sole remedy for any breach of this Agreement by Contractor is corrections of nonconformities. Contractor's total liability to County for any reason and upon any cause of action arising out of the Services, including without limitation, breach of contract, negligence, strict liability, misrepresentations, and other torts, is limited to privacy compliance and consent management fees paid to Contractor by the County during the twelve (12) months immediately preceding the events giving rise to the liability. Contractor will develop and implement an instance of Contractor's ControlTower digital experience platform (DXP) on the destinations consumer website on behalf of County. MMGY will setup, administer, maintain and manage ControlTower and website personalization campaigns from September 1, 2025 and expiring on September 30, 2028 ControlTower will include the following components: • Consent Management via OneTrust • Consumer Profiling o Anonymous Profiling o Known Profiling • Segmentation o Profile o Session o Consent o Visitor Behavior o UTMs • Data Collection o Events o Fields o Forms • A/B Testing • Website Personalization o Targeted Content o Banners o Modals o Fly-In • Email Integration Contractor Responsibilities • Set up instance of ControlTower • Integration of OneTrust consumer data consent platform • Map the destination's consumer website data collections to ControlTower • Connect ControlTower and CDP to the destination's consumer website • Set up user roles and permissions • Configure consent management • Build consumer segments • Build and execute website personalization campaigns and goals • Integrate ControlTower with email service provider • Ongoing maintenance and management of ControlTower • Set up and billing through OneTrust and Amazon Web Services (AWS) • Provide billing backup receipts for ControlTower hosting County Responsibilities • Provide project estimate approval • Collaborate with Contractor on implementation • Pay OneTrust and Amazon Web Services (AWS) billed by Contractor • Update website privacy policy and terms and conditions Consumer Data Consent and Website Personalization Estimated Costs Consent Management Platform (CMP) $19,000 (annual) ControlTower Platform Software $60,000 (one time) ControlTower Platform and Website Personalization $75,000 (annual) Management ControlTower Amazon Web Services (AWS) Hosting $15,000 (annual) ControlTower Annual Maintenance Agreement $15,000 (annual starting year two) Scope of Services Effective October 1, 2025 Email Marketing &Automation Program MMGY will provide email marketing services inclusive of email strategy, email development, quality assurance and monthly reporting. Email Service Provider Software is invoiced to MMGY from Klaviyo. MMGY will pass through the cost to County. Vendor costs are variable,at the discretion of the third-party and not the Contractor. Email Marketing&Automation Program Cost Email Program Management $7,860/month ESP Software Program $2,070/month Total $9,930/month Email Marketing Campaign Programs Cost-one time fee Consumer Onboarding Campaign $3,600 Partner Onboarding Campaign $3,600 Website Domains MMGY to secure the renewals of all domain registrations associated with f.!la....... I .:... s.coirn. Website Domain Renewals Annual Costs to be billed as renewals occur FY26 Renewals $500 Website Plug-ins &API Connections MMGY to contract and implement with third-party plug-ins and API connections on behalf of County to ensure functionality of various features on the destination's consumer website. Website Plug-ins&API Connections Annual Costs to be billed as APIs are implemented FY26 Website Plug-ins &API Connections $2,000 (Business listings from Google Places, Google Maps, OpenWeather) Website Translation MMGY to contract and implement website translation services on behalf of County to provide translation services on the content of the destination's consumer website. FY26 Website Translation Services Annual Costs FY26 Website Translation through Weglot $29,690 Generative Search Optimization Support- Bonafide Annual service using MMGY's Bonafide platform to analyze and provide reporting & content recommendations to increase The Florida Keys and Key West's findability and visibility for visitors using generative search engines such as ChatGPT, Claude and Perplexity for their travel planning. This expands the analysis and content recommendations that MMGY is currently providing for traditional search engines. FY26 Search Optimization Support Cost FY26 Gen Search Optimization $20,000/Year to be billed in 11 installments of Support Bonafide $1,666.67 and one installment of $1,666.63 FY26 - As per Updated Scope Effective March 1, 2026 Website Sizzle Reel MMGY will create a video sizzle reel showcasing the new https://visitfloridakeys.com/ website. The sizzle reel is able to be used on websites and for promotion of the new website work. MMGY services include copywriting, art direction and video editing and one round of revisions to video. Website Sizzle Reel Cost- Website Sizzle Reel $4,455.00/ one time Phase 2 Web Projects: Partner Portal MMGY will develop a partner portal on the https://visitfloridake s.com/ website. This project includes time for development, quality assurance testing, and product management. Partner Portal Development Cost Partner Portal $15,000 / to be invoiced once project is in development Phase 2 Web Projects: Deal Listings and Directory Project This project includes time for design, development, quality assurance testing, and product management to develop a deal listing content type and deal directory results content type and a deal module. Deal Listings and Directory Project Cost Deal Listings and Directory Development $4,125 / one time - to be invoiced once project is in development Consent and Privacy Management Fee Adjustment Adjustment to Consent and Privacy Fees due to vendor fee update. Consent and Privacy Management Fee Cost Consent and Privacy Management Fee - $19,625 Year 1 (November'25 - September'26) Consent and Privacy Management Fee - $19,583.33 Year 2 (October'26 - September'27) Consent and Privacy Management Fee - $19,500 Year 3 (October '27 - September'25) Website Hosting Fee Adjustment Adjustment to website hosting due to continued support from Pantheon. Website Hosting Cost Website Hosting $30,000 annual / $2,500 a month Estimated Invoicing Schedule *All third-party expenses related to the project are the responsibility of the County and will be billed through at cost by Contractor. Vendor costs are variable, at the discretion of the third-party and not the Contractor. The following services / projects to be invoiced as implemented as project timelines are developed and mutually agreed upon by the County and Contractor: - Phase 2 Website Projects (Partner Portal and Deals Listing and Directory) - Website Sizzle Reel - Website Domain Renewals - Website Plug-In & API Connections - Website Translations - Consumer Email Onboarding Campaign - Partner Email Onboarding Campaign Invoicing Date Services Provided Invoice Total Fiscal Year 2024/2025(10/1/24-9/30/25) March Website Discovery Phase $30,000 April Website Discovery Phase $30,000 May Website Design Phase $70,000 June Website Design Phase $70,000 July Website Development Phase $80,000 August Website Development Phase $80,000 September Website Deployment $40,000 Fiscal Year 2024/2025 Total $400,000 Fiscal Year 2025/2026(10/1/25-9/30/26) Recurring Services October Website Warranty Included Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 November Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 December Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 ControlTower Platform - First Installment $25,000 Consent and Privacy Management $19,000 November-September 2026 coverage January Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 February Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 ControlTower Platform - Second $35,000 Installment March Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 April Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 May Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 June Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 July Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 August Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 September Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 Fiscal Year 2025/2026 TOTAL: $402,327 Fiscal Year 2026/2027(10/1/26-9/30/27) Recurring Services October Technical Maintenance 1000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 ControlTower Annual Maintenance $15,000 Consent and Privacy Management Oct 2026 - Sept 2027 coverage) $19,583.33 November Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 December Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 January Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 February Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 ControlTower Platform - Second $35,000 Installment March Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 April Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 May Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 June Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 July Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 August Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 September Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 Fiscal Year 2026/2027 TOTAL: $417,743 Fiscal Year 2027/2028(10/1/27-9/30/28) Recurring Services October Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 ControlTower Annual Maintenance $15,000 Consent and Privacy Management Oct 2027 - Sept 2028 coverage) $19,500 November Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 December Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 January Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 February Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 ControlTower Platform - Second $35,000 Installment March Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 April Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 May Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 June Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 July Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 August Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 September Technical Maintenance $1,000 Continuous Improvement $6,500 Website Hosting, DNS, SSL $2,500 Email Program Management $7,860 ESP Software $2,070 Gen Search Optimization Support $1,666.67 Website Personalization Management $6,250 ControlTower Hosting $1,250 Fiscal Year 2026/2027 TOTAL: $417,660 DATE(MM/DD/YYYY) ACORD® CERTIFICATE OF LIABILITY INSURANCE 9i25i2026 9/25/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER Lockton Companies,LLC CONTACT NAME: DBA Lockton Insurance Brokers,LLC in CA PHONE FAX CA license#OF15767 A/C Ext: (A/C,No E-MAIL 444 W.47th St.,Ste.900 ADDRESS: Kansas City MO 64 1 1 2-1 906 INSURER(S)AFFORDING COVERAGE NAIC# (816)960-9000 kcasu(aillockton.com INSURER A:National Fire Insurance Co of Hartford 20478 INSURED MMGY GLOBAL,LLC INSURER B:The Continental Insurance Company 35289 1541180 7309 W.80TH,SUITE 400 INSURER C:Valley Forge Insurance Company 20508 OVERLAND PARK KS 66204 INSURER D:AXIS Insurance Company 37273 INSURER E:American Casualty Company of Reading,PA 20427 INSURER F:Federal Insurance Company 20281 COVERAGES CERTIFICATE NUMBER: 21381505 REVISION NUMBER: XXXXXXX THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPE OF INSURANCE ADDL SUBR POLICY EFF POLICY EXP LIMITS LTR INSD WVD POLICY NUMBER MM/DD/YYYY MM/DD/YYYY A X COMMERCIAL GENERAL LIABILITY Y N 7094373023 9/25/2025 9/25/2026 EACH OCCURRENCE $ 1,000,000 DAMAGE TO RENTED CLAIMS-MADE 1XI OCCUR PREMISES Ea occurrence) ccurrrence $ 1,000,000 MED EXP(Any one person) $ 15,000 PERSONAL&ADV INJURY $ 1,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2,000,000 PRO- JECT X POLICY LOC PRODUCTS-COMP/OP AGG $ 2,000,000 OTHER: $ C AUTOMOBILE LIABILITY Y N 7094372809 9/25/2025 9/25/2026 COMBINED SINGLE LIMIT $ Ea accident 1,000,000 ANY AUTO BODILY INJURY(Per person) $ X'XXXXXX OWNED SCHEDULED BODILY INJURY(Per accident) $ AUTOS ONLY AUTOS XXXXXXX X HIRED X NON-OWNED PROPERTY DAMAGE $ XXXXXXX AUTOS ONLY AUTOS ONLY Per accident $ XXXXXXX B X UMBRELLA LIAB X OCCUR Y N 7094375600 9/25/2025 9/25/2026 EACH OCCURRENCE $ 10,000,000 EXCESS LIAB CLAIMS-MADE AGGREGATE $ 10,000,000 DED RETENTION$ $ XXXXXXX PER B AND EMPLOYERS'LIABILITY WORKERS COMPENSATION N 7094373636 9/25/2025 9/25/2026 X STATUTE EERH E ANY PROPRIETOR/PARTNER/EXECUTIVE YIN 7094374074 9/25/2025 9/25/2026 E.L.EACH ACCIDENT $ 1,000,000 OFFICER/MEMBER EXCLUDED? ❑N NIA (Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 1,000,000 If yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 1,000,000 D CYBER/E&O/MEDIA N N P-00 1-00022 1 1 1 5. 9/25/2025 9/25/2026 $ F CRIME J06461293 9/25/2025 9/25/2026 $2M LIMIT/$15K SIR DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required) THE MONROE COUNTY BOCC IS NAMED AS ADDITIONAL INSURED AS RESPECTS TO LIABILITY COVERAGES CAUSED,IN WHOLE OR IN PART,BY THE ACTIVITIES PERFORMED BY OR ON BEHALF OF THE NAMED INSURED WHERE ALLOWED BY LAW AND AS REQUIRED BY WRITTEN AGREEMENT, SUBJECT TO POLICY TERMS,CONDITIONS AND EXCLUSIONS. APPROVED BY RISK MANAGEMENT BY ,Z4�'r wa.a- DATE 2.27.2 CERTIFICATE HOLDER WAIVER NIA X YES CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE 21381505 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ,THE MONROE COUNTY BOCC ACCORDANCE WITH THE POLICY PROVISIONS. 1100 SIMONTON STREET KEY WEST FL 33040 AUTHORIZED REPRESENTATIp' } ©1988 015 ACORD CORPORATION. All rights reserved. ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD