HomeMy WebLinkAboutItem D11 COUNTY of MONROE BOARD OF COUNTY COMMISSIONERS
Mayor Michelle Lincoln,District 2
The Florida Keys Mayor Pro Tern David Rice,District 4
y Craig Cates,District 1
James K. Scholl,District 3
� «
Holly Merrill Raschein,District 5
Regular Meeting
July 15, 2026
Agenda Item Number: D11
26-32321
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: N/A STAFF CONTACT: Ammie Machan
AGENDA ITEM WORDING:
Approval of 2nd Amendment to Agreement with Starmark International, Inc. to revise the scope of
servcces, add a provision for task orders to be issued and remove the monthly fee. This is paid from
TDC fund 116.
ITEM BACKGROUND:
The County entered into an Agreement with Starmark International, Inc. on February 19, 2025 for
advertising services for the TDC.
This 2nd Amendment, effective August 1, 2026, revises the engagement as follows:
Converts the Scope of Services (Attachment A) to an "as assigned" basis, with certain services
shifting to the VFK team.
Removes the monthly fee and establishes a blended hourly rate of$154 for all agency roles
(Attachment B).
Adds a Task Order provision for services and special projects, billed at a not-to-exceed amount based
on the blended rate. Task Orders of$100,000 or less are approved by the TDC; Task Orders of
$100,000.01 or more are approved by the BOCC.
Requires the Contractor to transfer all marketing technology assets and platforms to VFK on or before
July 1, 2026.
Requires the Contractor to submit all payment documentation (proof of publication/run and
verification of impressions delivered)prior to August 1, 2026 for media buy insertion orders dated
prior to June 1, 2026.
PREVIOUS RELEVANT BOCC ACTION:
BOCC approved original Agreement at their meeting of February 19, 2025 and Amendment to
Agreement on March 11, 2026.
INSURANCE REQUIRED:
Yes
CONTRACT/AGREEMENT CHANGES:
Revision to Scope of Services and Removal of Monthly Fee
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
FINANCIAL IMPACT:
Effective Date: 08/01/2026
Expiration Date: 09/30/2028
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Budgeted: Yes
Source of Funds: 116
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant: No
County Match: No
11. Approval of 2nd Amendment to Agreement with Starmark-International, Inc. to revise the
scope vies, add a provisionfor task orders to be issued and remove the monthlyfee.
This is paid from TDC fund 116.
AMENDMENT(2nd AMENDMENT)TO AGREEMENT
THIS AMENDMENT to Agreement dated this day of 2026, is
entered into by and between the Board of County Commissioners for Monroe County
(County), on behalf of the Tourist Development Council, and Starmark International,
Inc. (Contractor).
WHEREAS, there was an Agreement entered into on February 19, 2025 between
the parties, for Contractor to provide advertising services for the Tourist Development
Council; and
WHEREAS, there was an Amendment 1 to the Agreement, to expand and
customize the dashboard system (also referred to as Airtable) to add a Customer
Relationship Management (CRM) system for the Sales Team, a Marketing Team Project
Management (PM) Systems, an Operations Team System, and a ticketing system; and
WHEREAS, certain services under this Amendment are going to be shifted to
3406 North Roosevelt Blvd. Corporation d/b/a Visit Florida Keys' (VFK) team and this
Amendment seeks to revise the scope of services as set forth in the Agreement and as
set forth in Attachment A and to revise the Monthly Fees and Rates as set forth in
Attachment B and to remove the monthly fee; and
WHEREAS, this Amendment also seeks to amend the Agreement to add a
provision for Task Orders to be issued for services and special projects at a total not to
exceed amount based upon the blended hourly rate for services completed as assigned
to the Contractor;
NOW, THEREFORE, in consideration of the mutual covenants contained herein,
the parties agree to the amended Agreement as follows:
1. Paragraph 2 Scope of Services shall be revised, to change services
to an "as assigned" basis and to add for services to be performed by Task
Order, which shall now read as follows:
2. Scope of Services: The Contractor will provide the services as set forth herein on
an as assigned basis and as set forth in the Scope of Services-Attached hereto as
Attachment A- Scope of Services. The Contractor will perform the services in
Amendment 1 to the Agreement and as set forth in Exhibit C (See Amendment 1 to
Agreement). The Contractor's services and the advertising programs are subject to
review by the Monroe County TDC. Contractor acknowledges and understands that the
relationship between County and Contractor is nonexclusive in nature and County may
obtain services similar or identical to the Services from other individuals and entities.
a) Key Personnel: This Agreement is a Professional Service Agreement with
expectation that principal personnel performing the services are those personnel
listed. Notice of any change in personnel shall be sent to the TDC, VFK and County.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
1
A list of the principal personnel will be given to the TDC for their record, and the
TDC shall be informed of any changes in Contractor's assigned personnel.
b) If necessary, and at the request of the Visit Florida Keys (VFK) Chief Executive
Officer (CEO), at least one Contractor representative shall be available, at any
official meetings of the TDC, committee meetings, or at any other times as
directed by the TDC.
c) The Contractor agrees to assign a Senior Account Executive who will devote such
time and effort as necessary to the account on a priority basis, including
emergency situations when required. Duties of the Senior Account Executive or
Contractor's assigned representative will include contact as required with the VFK
CEO or other designees. Other duties include consultations with TDC staff, TDC
Advisory Committees from the five districts and Umbrella Committees within the
Florida Keys as directed by the TDC; and participation and coordination of other
related areas of tourism development as it relates to the development of an
effective advertising and marketing services program to the TDC.
d) Other duties as assigned may include regular consultation visits throughout
Monroe County; consultations with TDC Advisory Committees within the Keys,
and interfacing with other agencies of record such as Public Relations and
Website providers as directed by the TDC; liaison with private sector resorts,
attractions and other tourism-related fields in Monroe County, relating to the
development of an effective advertising program for the Florida Keys.
e) Contractor, as assigned, shall formulate and recommend media plans based on
written objectives established within the TDC marketing plan and review on a
regular basis. If necessary, contractor shall order media space, time or other
means of media to be used, endeavoring to secure the most advantageous rates
available, checking and verifying such media use, auditing and paying invoices to
media.
f) Contractor, as assigned, shall obtain written pre-approval on all advertising
production and materials from VFK CEO.
g) Contractor shall have all media and production expense accounts placed on
purchase orders in a manner as directed by the TDC. All invoices shall have the
proper purchase order number. No invoice will be paid unless the services are
approved in advance, account funds are available and a purchase order is
approved. No invoices will be paid outside the advertising budget without TDC
approval.
h) Contractor shall negotiate fees in accordance with trade contracts to be more
inclusive of total work and keep costs to a minimum.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
2
i) Services or special projects, as assigned to the Contractor shall be documented
in the form of a Task Order and processed as noted in the attached "Sample",
which shall include and outline the scope of services and the amount to be paid
for completion of the scope of services. The Task Order shall be approved by the
TDC or the BOCC depending upon the amount of Task Order.
j) The Contractor shall transfer all assets and technology to VFK on or before July
11 2026. The technology platforms include but are not limited to: Airtable (CRM,
Marketing Calendar, Media Plan), TopTechPhoto Inc-Pics.io, Funnnel, Inc-
Funnel.io, Unbounce, Google Cloud Storage, Canva Licenses, Strata-
Freewheel, and Viral Sweep.
k) The Contractor shall process and ensure that all requirements necessary for
payment by the Clerk of Court and Comptroller, including but not limited to the
proof of publication/proof of run and verification of impressions delivered, are
submitted prior to August 1, 2026, for all media buy insertion orders issued or
dated prior to June 1, 2026.
Additional Services: Additional services are services not included in the Scope of Services.
Should the COUNTY require additional services they shall be paid for by the COUNTY at
rates or fees negotiated at the time when services are required, but only if approved by the
TDC or BOCC (depending upon the costs of the services) before commencement. If
Additional Services are required, the COUNTY or VFK shall issue a letter requesting and
describing the requested services to the Contractor. The Contractor shall respond with a fee
proposal to perform the requested services based upon the blended rate of $154/hour. Only
after receiving a Task Order approved by the TDC or BOCC (depending upon the cost of the
services) and a notice to proceed from the COUNTY or VFK, shall the Contractor proceed
with the Additional Services.
2. The Scope of Services as set forth in Attachment A shall be revised as per
the revised Attachment A attached hereto. The Monthly Fee and Rates set
be revised as set forth in the revised Attachment B attached hereto. Exhibit
C Expansion and Customization of Airtable remains unchanged.
3. The Amendment shall be effective on August 1, 2026.
4. The remaining provisions of the agreement dated February 19, 2025, and as
amended March 11, 2026 shall remain in full force and effect.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
3
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed
the day and year first above written.
(SEAL) Board of County Commissioners
Attest: Kevin Madok, Clerk of Monroe County
As Deputy Clerk Mayor/Chairman
Starmark International Inc. MONO ECOUNT ATTORNEY
7 APPROVED AS TO FORM
SR,ASSISTANT COUNTY ATTORNEY
DATE
y
Jacqui Hartnett, President
Date: 6/17/2026
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
4
Revised
ATTACHMENT A
SCOPE OF SERVICES
1. Agency Services: Contractor shall provide the following Services, on an assigned basis,
with accountability and justification to actual services performed.
A. Brand Strategy & Marketing Planning
• Development of a research-based brand and marketing and advertising creative strategy
for both the domestic and international markets and provide recommendations for proper
execution.
• Develop a content marketing strategy to deploy across a variety of platforms.
• Design and conduct quantitative and qualitative market research as necessary to
conduct data-driven decision making and reports, as requested.
• Create an email marketing program strategy to promote the Destination, including the
strategy and execution of audience segmenting and database management.
• Build a dashboard for reporting and data normalization in support of KPI strategy and
reporting needs; Develop new features and functionality as needed/requested
• Facilitate strategic and special project planning roadmap sessions annually or ad hoc.
B. Campaign Services:
• Provide production services necessary to roll out promotional materials and advertising
assets based on campaign concept to final format, including those required for relevant
media and added value placements and delivery to media vehicles as required.
C. Campaign Concepts, Marketing Creative, Production & Digital Services:
• Development and production of results-driven marketing and advertising campaign
creative concept to support overall media and brand strategy.
• Creative concepting as needed to support niche audiences to meet growth objectives.
• Design and graphics services, including the creation and implementation of original
creative, designs, artwork, layout and design templates, typography, illustration and
photography and other related elements that present a consistent brand for advertising
and marketing initiatives.
• Editorial services including, but not limited to, copywriting, fact-checking, proofreading,
and editing of all materials placed or handled.
• Full execution of photography and video production projects (including overseeing the
direction of photo and video shoots, work for hire and talent agreements, creative asset
selections, and related costs).
• Provide video editing and animation services as needed for use in any advertising,
digital marketing or website initiatives.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
5
• Project management related to production work.
• Collateral projects including copy, design, production, studio services, Contractor
selection and management (as required), print production management (including
attending press checks when required), and management of distribution (as requested).
• Maintain digital assets and digital brochures, as needed, making updates as necessary
on multiple platforms for optimal user experience.
• Provide strategic direction for the TDC website user experience including design and
content for an integrated effort with the umbrella and district marketing campaigns and
strategies.
• Services related to a unique occurrence that has a significant material adverse impact
on tourism in Monroe County (e.g., post-hurricane, regional public health crisis, etc.).
• Creative design and coordination of production for various support materials, display
items (e.g., displays, pull-up banners, backdrops, etc.), and other items as requested for
use at tradeshows, activations, and other events.
• Creative and project management support for consumer activation events.
• Research, negotiation and procurement of promotional items in support of creative
programs for events, activations or campaigns.
• Campaign landing page creation/production.
• Campaign/creative testing services including strategy for methodology, technology,
administration & result reporting.
Strategy, planning and execution of specialized digital projects such as virtual reality
development services, augmented reality development services, apps, Al Chatbots and
other new and emerging interactive services.
D. Account Maintenance:
• Delivery of all media source files (including, but not limited to native and finished layered
photoshop files) to TDC.
• Assist in the management and organization of all digital assets.
• Oversee the organization and upkeep of the TDC YouTube channel.
• Conduct regular status calls/in-person meetings with internal marketing team and
partner agencies (social, public relations, and global representation firms) regarding all
active projects, and maintain highly responsive email and phone Communications.
Agency fees will be inclusive of travel for meetings.
• Attend, create, produce, and participate in presentations to boards and committees,
partners or other groups as requested and needed. Agency fees will be inclusive of
travel for meetings.
• Compile and submit award applications for top associations in marketing and tourism.
• Provide support for public relations, website and sales staff both domestically and
International.
• Development and production of the Annual Marketing & Communications Plan in a
manner and format approved by Contract Administrator, as well as any operational and
strategic plans as necessary including assistance with Destination International's DMAP
certification.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
6
• Services related to producing approximately 3-5 partner/industry events each year such
as grand openings, luncheons, or other events pertaining to the TDC. This includes
details related to catering, venue rental, audio/visual, entertainment and programming,
decorating, and setup.
E. Optional Services
• Public relations services and strategic planning for media missions, press trips,
consumer events, activations and events.
• SEO content program support including ongoing optimization recommendations and
reporting.
• Paid and organic social media strategy, planning and execution (including content
creation and community management).
• Develop innovative technology and marketing initiatives using artificial intelligence and
other emerging platforms.
• E-mail marketing tactics (including an enewsletter program) and list building.
• Create audience profiles, personas and user journeys.
• Paid influencer marketing program.
• Facilitate first party market research.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
7
Revised
ATTACHMENT B
MONTHLY FEE & AGENCY RATES
Compensation
Agency compensation shall be paid, subject to availability of Tourist Development Tax Funds
and approved Task Orders for a negotiated fixed price for services set forth in A- Scope of
Services for the following service Categories:
1. Brand Strategy &Annual Marketing Planning
2. Campaign Services
3. Campaign Concepts, Marketing Creative, Production & Digital
Services, Account Maintenance
The blended hourly rate for will be $154 for all agency roles.
There is no Monthly Fee.
4. Optional Services: Agency compensation shall be paid subject to availability of Tourist
Development Tax Funds and approved purchase orders as described in Exhibit A-
Scope of Services for Optional Services.
The blended hourly rate for Optional Services will be $154 for all agency roles.
Third Party Vendors: Agency agrees to negotiate for the lowest price available from third party
Vendors and that all costs attributable to purchases from outside vendors shall be approved with
Purchase order or Task Orders, as applicable, in advance and invoiced to the County on a net
basis with no markup or commission to the agency.
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
8
(Sample)
TASK ORDER FOR SERVICES/SPECIAL PROJECT
FOR
(Insert Project title) PROJECT
In accordance with the Agreement for Advertising Services for the Tourist Development Council (TDC)
made and entered on the February 19, 2025 between Monroe County, FL hereinafter referred to as the
"County" and Starmark International, Inc (hereinafter called the"Contractor" or"Consultant").
All terms and conditions of the referenced Agreement for Advertising Services apply to the Task Order,
unless the Task Order modifies an Article of the Agreement of which will be specifically referenced in this
Task Order and the modification shall be precisely described.
In accordance with Paragraph 2. of the Agreement this Task Order sets forth the effective date,
completion period, scope of work and payment details for completion of this special project.
Effective Date and Completion Period
This Task Order is effective on the Day of , 202_(insert date). The project shall be
completed within (insert days)days.
Scope of Services
The scope of services will include: Insert Scope of Services
Compensation
The Consultant shall be paid a dollars and cents (insert written amount
of compensation) ($ (insert numerical amount of compensation) upon completion of the scope of
services set forth above.
(Note: Remove from final Task order- If payment needs to be made in installments, then the scope of
services shall be set forth in phases to allow for payment for completion at each phase of the scope of
services)
Note: Task Orders of$100,000 or less shall be approved by the TDC. Task Orders of$100,000.01 or more
shall be approved by the BOCC.
(If 100,000 or less)
Approved by the TDC at their meeting held on . (insert date)
If$100,000.01 or more, include the below signature page and place on BOCC agenda for approval:
Amendment 2 to Advertising Services
Starmark International. Inc.
ID#
9
DATE(MM/DDNY)
ACORQ,--. CERTIFICATEOF LIABILITY INSURANCE 09/03/ 025
PRODUCER Serial# 171455 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
SOUTHEAST INSURANCE GROUP ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
2665 SOUTH 13AYSHORE DRIVE,STE 1001 HOLDER, THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
COCONUT GROVE,FL 33133
PHONE:(305)442-1500 INSURERS AFFORDING COVERAGE MAID#
INSURED STARMARK INTERNATIONAL, INC. INSURER A: PACIFIC INDEMNITY CO. 1 CHUBB 20346
201 E LAS OLAS ELT.-SUITE 1040 INSU RER B: FEDERAL INSURANCE CO./C H U BB 20281
FORT LAU D E RDAL E, FL 33301 INSURER c: H ISCOX INSURANCE O. 10200
INSURER D:
INSURER E:
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING
ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR ETHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES,ACGREEATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
E
ADUL TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE POLICY EXPIRATION LIMITS
GATE MI��DD�YY DATE M d YY
GENERAL LIABILITYEACH OCCURRENCE $ 15000,000
A COMMERCIAL GENERAL LIABILITY 000436051342 5-8-2025 9-8-20 6 DAMAGE RENTED nce $ 11000=0
CLAIMS MADE FRIOCCUR MED EXP (Any one person $ 5,0 O U
PERSONAL&ADV INJURY $ 15000poo
DEDUCTIBLE O GENERAL AGGREGATE $ 2,000,000
GEN'L AGGREGATE LIMIT APPLIES PER: PRODUCTS-GOMP/0F AGG $ 2100�,���
7 POLICYF-1 JER F__j LOG
AUTOMOBILE LIABILITY 000073605301 5-8-2025 9-8-20 5 COMBINE❑SINGLE LIMIT $ 1,000,000
B ANY AUTO
(Ea accident)
ALL OW NEU AUTOS BODILY INJURY
SCHEDULED AUTOS (Per person} $ -----
p 1 :
m
HIRED AUTOS G- Y
BO❑ILY INJURY
$
NON-ovV NEa AUTOS ____' .. (Per accident)
WAN" PROPERTY DAMAGE $ _-��-
DEDUCTIBLE U (Per accident)
GARAGE LIABILITY AUTO ONLY-EA ACCIDENT $
ANY AUTO OTHER THAN EA ACC $
AUTO ONLY: AG G $
EXCESSIUMBRELLA LIABILITY 000478188419 9-8-2025 9-8-2026 EACH OCCURRENCE $ 530001000
A X 7X OCCUR CLAIMS MADE FOLLOW FORM OF AGGREGATE $ 59444,4 O
PRIMARY. PROD COMP AGG $ INCLUDED
DEDUCTIBLE EXCESS COVERA $ 5530000000
RE-ENTION $ PERSON INJURY 510003400
WC STATU- 1 11111-1-
WORKER'S COMPENSATION AND TQ SLY LIMITS ER
EMPLOYERS'LIABILITY
ANY PROPRIETOR/PARTN EPfEXEGUTIVE EL EACH ACC[❑ENT $ E
OFFICER/MEMBER EXCLUDED? EL DISEASE-EA EMPLOYEE $
�f yes,describe under
SPECIAL PROVISIONS below EL DISEASE-POLICY LIMIT $
C OTHER U C21229173.25 1 O-19-2425 5-8-20 26 A: EMPLOYEE THEFT 1 OOMO
CRIME I A:FIDELITY& CLIENTS PROPERTY $ 100,000
D:TECH FRAUD- 21544 PER OCCUR DED. D:COMPUTER FRAUD 100,000
DESCRIPTION OF OPERATIONSILOCATIONSNEHICLES/EXCLUSIONS ADDED SY ENDORSEMENTISPECIAL PROVISIONS
CERTIFICATE HOLDER THE MONROE COUNTY BOCC, ITS EMPLOYEES AND OFFICIALS ARE INCLUDED AS AN ADDITIONAL
INSURED AS THEIR INTEREST MAY APPEAR AS RESPECTS TO THE OPERATIONS OF INSURED UNDER THIS POLICY,AS REQUIRED
BY WRITTEN CONTRACT,SUBJECT TO POLICY TERMS, CONDITIONS& EXCLUSIONS. WAIVER OF SUBROGATION APPLIES,
PRIMARY/NON-CONTRIBUTORY BY ENDORSEMENT IF REQUIRED BY WRITTEN CONTRACT.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCR IBED POLICIES BE CANCELLED BEFORE TH E EXPMATION
DATE THEREOF,TH F ISSUING INSURER WILL ENDEAVOR TO MAIL 30 DAYS WRITTEN
THE M ON RO E COUNTY BOCC NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LFFT,BUT FAILURE TO❑O SO SHALL
1201 WHITE STREET-SUITE 142
KEY WEST, FL 33044 IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER,ITS AGENTS OR
REPRESENTATIVES.
AUTHORIZED REPRESENTATIVE 13459
KA THI PENNEY-GOEBEL
ACORD 25(2001/08) (n ACORD CORPORATION 1988
ACC.�" R" CERTIFICATE OF LIABILITY INSURANCE DATE�M32DIYYYY)
01/1 /2026
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S),AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT. If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER CONTACT Eliset Mateo
NAME:
RSC Insurance Brokerage,Inc. PHONE FAX
A/C No,Ext: (A/C,No):
485 Lexington Avenue E-MAIL emateo@risk-strategies.com
ADDRESS:
17th Floor INSURER(S)AFFORDING COVERAGE NAIC#
New York NY 10017 INSURER A: AXIS Insurance Company
INSURED INSURER B:
Starmark International INSURER C:
201 E Las Olas Blvd INSURER D:
Suite 1040 INSURER E:
Fort Lauderdale FL 33301 INSURER F:
COVERAGES CERTIFICATE NUMBER: CL2562370048 REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAYBE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDLSUBR POLICY EFF POLICY EXP
LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY LIMITS
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
DAMAGE TO RENTED
CLAIMS-MADE F-1 OCCUR PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV I NJ RY $
GEN'LAGGREGATE LIMITAPPLIES PER: GENERAL AGGREGATE $
POLICY ❑JE T ❑ LOC PRODUCTS-COMP/OP AGG $
OTHER: $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $
Ea accident
ANYAUTO BODI LY I NJ U RY(Per person) $
OWNED SCHEDULED BODILY INJURY(Per accident) $
AUTOS ONLY AUTOS
HIRED NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident
$
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE T AGGREGATE $
DED RETENTION $ $
" � .. PER OTH-
.. w„_ -
WORKERS COMPENSATION �` 2 25 26 STATUTE ER
AND EMPLOYERS'LIABILITY YIN ^.""'.' w
ANY PROPRIETOR/PARTNER/EXECUTIVEF-1 ;_; E.L.EACH ACCIDENT $
OFFICER/MEMBER EXCLUDED? NIA ' .
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
Professional Liability Limit $2,000,00
A P-001-000145918-07 07/11/2025 07/11/2026 Retention $25,000
DESCRIPTION OF OPERATIONS 1 LOCATIONS 1 VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
Multi-Media E&O/Cyber Liability Coverage Continued:
Technology Services Errors&Omissions-Limit$2,000,0001$25,000 Retention
(Claims-Made,Retroactive Date 07/11/2011)
Cyber Liability Coverage:(Claims-Made,Retroactive Date:07/11/2019)
Enterprise Security Event-Limit$1,000,0001$25,000 Retention
Re:Professional Advertising Services for Monroe County Tourist Development Council.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF,NOTICE WILL BE DELIVERED IN
The Monroe County Bocc ACCORDANCE WITH THE POLICY PROVISIONS.
1201 White Street-Suite 102
AUTHORIZED REPRESENTATIVE
Key West FL 33040
@ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
AAAABEN
CERTIFICATE OF LIABILITY INSURANCE DATE( 3/20 YYYY)
�1� 12fl26
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s),
PRODUCER CONTACT Amy Clark
Commercial Lines-(248)353-5800 PHONE 6162814100 FAX
AtC No Ext: A/C No):
USI Insurance Services LLC E-MAIL GMBAAAACERT@usi.com
2600 W.Big Beaver, Suite 140 INSURER(S)AFFORDING COVERAGE NAIC#
Troy, Michigan 48084 INSURER A: XL Specialty Insurance Company 37885
INSURED INSURER B:
Starmark International
INSURER C
201 E Las Olas Blvd, Suite 1040
INSURER❑
INSURER E:
Fart Lauderdale, FL 33301 1 INSURER F:
COVERAGES CERTIFICATE NUMBER: 16619336 REVISION NUMBER: See below
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR TYPE OF ADDL SUBR POLICY EFF POLICY EXP LIMITS
LTR INS❑ WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
CLAIMS-MADE FIOCCUR DAMAGE TO RENTED
PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV INJURY $
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $
POLICYF-] PRO- F LOC PRODUCTS-COMP/OP AGG
JECT
OTHER: $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $
Ea accident
ANY AUTO BODILY INJURY(Per person) $
OWNED SCHEDULED BODILY INJURY(Per accident) $
AUTOS ONLY AUTOS
HIRED NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE AGGREGATE $
DED RETENTION$ $
A WORKERS COMPENSATION RW C6200370 01/0112026 01/01/2027 X STATUTE OR 1PER H
AND EMPLOYERS'LIABILITY
ANYPROPRIETORIPARTNER/EXECUTIVE Y 1 N E.L.EACH ACCIDENT $ �'���'���
OFFICERIMEMBEREXCLUDED? C N 1 A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ ��������
If yes,describe under 1,000,000
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
DESCRIPTION OF OPERATIONS I LOCATIONS!VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
1:5►: T
DA 25.26 WC
._x
CERTIFICATE HOLDER CANCELLATION
THE MONROE COUNTY BOCC SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
2fl WHITE STREET-SUITE fl2 ACCORDANCE WITH THE POLICY PROVISIONS.
KEY WEST, LF 33040
AUTHORIZED REPRESENTATIVE
The ACORD name and logo are registered marks of ACORD @ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03)
(This certificate replaces certificate#16019328 issued on 1/13/2026)
AMENDMENT Ost AMENDMENT) To AGREEMENT
1 1 th March
THIS AMENDMENT to Agreement dated this � day of 2026, is entered into by
and between the Board of County Commissioners for Monroe County (County), on behalf of the
Tourist Development Council, and Starmark International, Inc. (Contractor).
WHEREAS, there was an Agreement entered into on February 19, 2025 between the parties,
for Contractor to provide advertising services for the Tourist Development Council; and
WHEREAS, as part of the Agreement, the Contractor built a dashboard (also referred to as
Airtable) for reporting and data normalization in support of Key Performance Indicators (KPI) strategy
and reporting needs which included to develop new features and functionality as needed; and
WHEREAS, the dashboard system is being successfully utilized, and it has become necessary
to expand upon this existing dashboard to allow for new features and functionally to be used by 3406
North Roosevelt Boulevard Corporation dlbla Visit Florida Keys' (VFK) staff in their sales, marketing
and operational functions; and
WHEREAS, the Contractor has provided a proposal and cost estimate based upon the $154
rate in their agreement to buildout and expand the dashboard system to add a Customer Relationship
Management (CRM) System for the VFK sales Team, a Project Management (PM) System for the
VFK Marketing and Communications Team and an Operations Team System for the VFK
Finance/Compliance Team; and
WHEREAS, this amendment revises the Agreement to add Attachment C Expansion and
Customization of Airtable to develop new features and functions as set forth in more detail therein;
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties
agree to the amended Agreement as follows:
1. The Agreement shall be amended to include Exhibit C — Expansion and Customization
of Airtable attached hereto in an amount not to exceed $100,000 to expand and
customize the current dashboard/Airtable platform to develop and implement a
Customer Relationship Management (CRM) system for the Sales Team, a Marketing
Team Project Management (PM) System, an Operations Team system, and a ticketing
system.
2. The remaining provisions of the agreement dated February 19, 2025, shall remain in full
force and effect.
Amendment#
Starmark
1
I
u
ESS WHEREOF, the parties v it hands and l on the day and year first
Board of County C1101mm"S.9'',
�Monroe ty
AsIIIIIIII Del uty Clerk Mayor/Chairman
MOINIPOE,COUNTY ATTORNEY
APPROVED AS 10 FOAm
CHRISTINE OW'11
BY
Presi
I
m
Pres'jdent
Yw
oln! m2/24/2026
Da
- i
AND TWO WITNESSE$ WWI
(2)
(2)
nt Na,me, Print
1
G
Amendment
s an
��E
Exhibit C — Expansion and customization of Airtable
The ❑ashboard/Airtable platform will continue to be licensed to Monroe County. All Costs
are based upon $154 blended rate as set forth in the original agreement.
Customer Relationship Management (CRM) System for the Sales Team
Total One-time Cost: $16,478.00
The Sales team is in need of a cohesive Customer Relationship Management (CRM) system to track
corporate and sales meeting quotes, monitor follow-ups, export information, and integration of
Destinations International's Event Impact Calculator
Scope of Work:
* Dashboards: Create filterable dashboards for the topics of: Opportunities, Accounts,
Sources, Team, and Trace Report
* Dashboard: Update to Monthly (not quarterly) and align with sales goals
* CVENT Integration: Allow the upload of Request For Proposals for group/meetings
travel from CVENT to process and add the data to Airtable in a more automated way
* Create more efficient interfaces, such as Interactions, Meeting Profiles, etc.
* Opportunity Room Nights: Update so that a user can pick a start date and end date,
then enter the #rooms per each day in the range
* An Economic Impact Calculator is needed for all events to determine "Overall
economic impact"* (Note: requires 3rd party license from Destination International to
be purchased by VFK)
* Update Interactions to add a subject field, allow sending emails directly from Airtable,
auto populate the basic email template, and other items
* Contacts: allow sales team to upload a picture of a Business Card on their mobile
phone to automatically enter a new contact
* Refine all existing interfaces to shorten/tighten them up and ensure consistency
throughout the CRM
* Create Partners Interaction Tracking to include communication tracking and status
tracking. Create a Duplicate an opportunity feature and update it for the following
year
* Holistic review and refinement with the client for a round of feedback
* Online Training and maintenance ticketing* system (See separate deliverable)
Marketing Team Project Management (PM) System
Total One-time cost: $28,952.00
Requirements/Background
The Marketing team is in need of a cohesive Project Management system to track projects such as
Event Support, Partner Projects, Activations and Sales Support (such as trade shows) to track work,
capacity, communicate information, send notifications and automate processes that are currently
manual. The Production Requested tool in the current marking calendar will be built out.
Scope of Work
* Create Welcome Onboarding Screen to communicate top things to know about the
system
* New tickets can be created via a Web form
Amendment#
Starmark
• Deliverables related to Partners should be documented for tracking purposes
• Create Tickets that include the following Priorities (business value), Time Tracking,
Descriptions (which could include a check list), and Notifications
• People should be attached to tickets as Requested By (one person), Owner (one
person), and Assignees (can be multiple)
• The system should calculate capacity for team members and facilitate Resource
Planning
• Team should automatically get a notification when they are assigned a ticket
• Requestor should automatically get a notification when the status changes (in
progress as example)
• All Tickets should roll up to a Project that is aligned with the VFK Organization's
strategic Objectives and priorities
• Projects can Support an Event, a Meeting, a Partner, or Other Initiatives (such as
office renovation)
• Projects that are recurring can have Templates with relative dates for their
assignments
• The system will include dashboard(s) that can help facilitate weekly meeting agendas
(follow the system board as the agenda)
• Dashboards can be filtered by Department to create focus
• System needs to be mobile friendly
Operations Team system to track financial details for all projects
Total One-time cost: $18,018.00
Requirements/Background
The Operations/Finance team is in need of a cohesive system to manage vendors, invoices,
and purchase orders, budget line items (by fund, cost center and spend category), staff
procurement cards and reporting functions that are compatible with Workday.
Scope of Work
• An Entity Relationship Diagram is needed to define the tables, fields, and
relationships to current databases
• Simple documentation (or workflow/how to) should be built into the system to guide
users directly in Airtable
• A Vendors table is needed to track all vendors (media, and non-media)
• Vendor Contacts table to track all contacts and their role, title, phone and email
address
• Purchase Order Workflow needs to be documented in order to guide users easily and
properly through the process
• PO Table to track all POs and PO Requisitions and their current status in the process
• An Invoices table is needed to track all invoices (media, and non-media)
• A Department Head Upload form to post new Invoices to the system and notify
assigned staff
• Invoice workflow rules can be established to automate review or actions needed
(based on amount, as example)
• Create Expense Report forms that can be output in a way to easily import to Workday
• All reporting should be in one place to make it easy for users who need access to the
information
Amendment#1
Starmark
* Overall default Values and settings should be manageable by the VFK team (or a
team ad m i n)
Ticketing System
Total Estimated Cost of$27,720.00 for a 9-month period- This will be a reoccurring cost
which will Vary depending upon usage.
A ticketing system for Visit Florida Key staff to request tactical updates, refinements or
maintenance items from Starmark. Production is for tactical production time only, updates,
edits and refinements to any of the above Ai rtable systems as well as digital assets such as
emails, landing pages, offline assets such as flyers and presentations. strategic or creative
support is not included in the above studio production support ticketing system.
Scope of Work
* Anyone on VFK team can email helpdeskgstarmark.com to create tickets
* Create Web interface to track status of tickets (comments, attachments, status, etc)
* All tickets will be addressed within 24-48 hours, or, Starmark will notify the VFK team
if the ticket will take longer than that
* Weekly reporting of all active tickets as part of weekly status meeting
* Reconcile hours used on a quarterly basis
* Project is valid Jan 1, 2026 - Sept 30, 2026 (9 months)
Total one-time Cost: $631448
Estimated on-going cost: $279720
Total cost: $911168.00
Amendment#
Starmark
DATE(MM/DDNY)
ACORQ,--. CERTIFICATEOF LIABILITY INSURANCE 09/03/ 025
PRODUCER Serial# 171455 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
SOUTHEAST INSURANCE GROUP ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
2665 SOUTH 13AYSHORE DRIVE,STE 1001 HOLDER, THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
COCONUT GROVE,FL 33133
PHONE:(305)442-1500 INSURERS AFFORDING COVERAGE MAID#
INSURED STARMARK INTERNATIONAL, INC. INSURER A: PACIFIC INDEMNITY CO. 1 CHUBB 20346
201 E LAS OLAS ELT.-SUITE 1040 INSU RER B: FEDERAL INSURANCE CO./C H U BB 20281
FORT LAU D E RDAL E, FL 33301 INSURER c: H ISCOX INSURANCE O. 10200
INSURER D:
INSURER E:
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING
ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR ETHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES,ACGREEATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
E
ADUL TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE POLICY EXPIRATION LIMITS
GATE MI��DD�YY DATE M d YY
GENERAL LIABILITYEACH OCCURRENCE $ 15000,000
A COMMERCIAL GENERAL LIABILITY 000436051342 5-8-2025 9-8-20 6 DAMAGE RENTED nce $ 11000=0
CLAIMS MADE FRIOCCUR MED EXP (Any one person $ 5,0 O U
PERSONAL&ADV INJURY $ 15000poo
DEDUCTIBLE O GENERAL AGGREGATE $ 2,000,000
GEN'L AGGREGATE LIMIT APPLIES PER: PRODUCTS-GOMP/0F AGG $ 2100�,���
7 POLICYF-1 JER F__j LOG
AUTOMOBILE LIABILITY 000073605301 5-8-2025 9-8-20 5 COMBINE❑SINGLE LIMIT $ 1,000,000
B ANY AUTO
(Ea accident)
ALL OW NEU AUTOS BODILY INJURY
SCHEDULED AUTOS (Per person} $ -----
p 1 :
m
HIRED AUTOS G- Y
BO❑ILY INJURY
$
NON-ovV NEa AUTOS ____' .. (Per accident)
WAN" PROPERTY DAMAGE $ _-��-
DEDUCTIBLE U (Per accident)
GARAGE LIABILITY AUTO ONLY-EA ACCIDENT $
ANY AUTO OTHER THAN EA ACC $
AUTO ONLY: AG G $
EXCESSIUMBRELLA LIABILITY 000478188419 9-8-2025 9-8-2026 EACH OCCURRENCE $ 530001000
A X 7X OCCUR CLAIMS MADE FOLLOW FORM OF AGGREGATE $ 59444,4 O
PRIMARY. PROD COMP AGG $ INCLUDED
DEDUCTIBLE EXCESS COVERA $ 5530000000
RE-ENTION $ PERSON INJURY 510003400
WC STATU- 1 11111-1-
WORKER'S COMPENSATION AND TQ SLY LIMITS ER
EMPLOYERS'LIABILITY
ANY PROPRIETOR/PARTN EPfEXEGUTIVE EL EACH ACC[❑ENT $ E
OFFICER/MEMBER EXCLUDED? EL DISEASE-EA EMPLOYEE $
�f yes,describe under
SPECIAL PROVISIONS below EL DISEASE-POLICY LIMIT $
C OTHER U C21229173.25 1 O-19-2425 5-8-20 26 A: EMPLOYEE THEFT 1 OOMO
CRIME I A:FIDELITY& CLIENTS PROPERTY $ 100,000
D:TECH FRAUD- 21544 PER OCCUR DED. D:COMPUTER FRAUD 100,000
DESCRIPTION OF OPERATIONSILOCATIONSNEHICLES/EXCLUSIONS ADDED SY ENDORSEMENTISPECIAL PROVISIONS
CERTIFICATE HOLDER THE MONROE COUNTY BOCC, ITS EMPLOYEES AND OFFICIALS ARE INCLUDED AS AN ADDITIONAL
INSURED AS THEIR INTEREST MAY APPEAR AS RESPECTS TO THE OPERATIONS OF INSURED UNDER THIS POLICY,AS REQUIRED
BY WRITTEN CONTRACT,SUBJECT TO POLICY TERMS, CONDITIONS& EXCLUSIONS. WAIVER OF SUBROGATION APPLIES,
PRIMARY/NON-CONTRIBUTORY BY ENDORSEMENT IF REQUIRED BY WRITTEN CONTRACT.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCR IBED POLICIES BE CANCELLED BEFORE TH E EXPMATION
DATE THEREOF,TH F ISSUING INSURER WILL ENDEAVOR TO MAIL 30 DAYS WRITTEN
THE M ON RO E COUNTY BOCC NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LFFT,BUT FAILURE TO❑O SO SHALL
1201 WHITE STREET-SUITE 142
KEY WEST, FL 33044 IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER,ITS AGENTS OR
REPRESENTATIVES.
AUTHORIZED REPRESENTATIVE 13459
KA THI PENNEY-GOEBEL
ACORD 25(2001/08) (n ACORD CORPORATION 1988
ACC.�" R" CERTIFICATE OF LIABILITY INSURANCE DATE�M32DIYYYY)
01/1 /2026
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S),AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT. If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER CONTACT Eliset Mateo
NAME:
RSC Insurance Brokerage,Inc. PHONE FAX
A/C No,Ext: (A/C,No):
485 Lexington Avenue E-MAIL emateo@risk-strategies.com
ADDRESS:
17th Floor INSURER(S)AFFORDING COVERAGE NAIC#
New York NY 10017 INSURER A: AXIS Insurance Company
INSURED INSURER B:
Starmark International INSURER C:
201 E Las Olas Blvd INSURER D:
Suite 1040 INSURER E:
Fort Lauderdale FL 33301 INSURER F:
COVERAGES CERTIFICATE NUMBER: CL2562370048 REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAYBE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDLSUBR POLICY EFF POLICY EXP
LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY LIMITS
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
DAMAGE TO RENTED
CLAIMS-MADE F-1 OCCUR PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV I NJ RY $
GEN'LAGGREGATE LIMITAPPLIES PER: GENERAL AGGREGATE $
POLICY ❑JE T ❑ LOC PRODUCTS-COMP/OP AGG $
OTHER: $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $
Ea accident
ANYAUTO BODI LY I NJ U RY(Per person) $
OWNED SCHEDULED BODILY INJURY(Per accident) $
AUTOS ONLY AUTOS
HIRED NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident
$
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE T AGGREGATE $
DED RETENTION $ $
" � .. PER OTH-
.. w„_ -
WORKERS COMPENSATION �` 2 25 26 STATUTE ER
AND EMPLOYERS'LIABILITY YIN ^.""'.' w
ANY PROPRIETOR/PARTNER/EXECUTIVEF-1 ;_; E.L.EACH ACCIDENT $
OFFICER/MEMBER EXCLUDED? NIA ' .
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
Professional Liability Limit $2,000,00
A P-001-000145918-07 07/11/2025 07/11/2026 Retention $25,000
DESCRIPTION OF OPERATIONS 1 LOCATIONS 1 VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
Multi-Media E&O/Cyber Liability Coverage Continued:
Technology Services Errors&Omissions-Limit$2,000,0001$25,000 Retention
(Claims-Made,Retroactive Date 07/11/2011)
Cyber Liability Coverage:(Claims-Made,Retroactive Date:07/11/2019)
Enterprise Security Event-Limit$1,000,0001$25,000 Retention
Re:Professional Advertising Services for Monroe County Tourist Development Council.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF,NOTICE WILL BE DELIVERED IN
The Monroe County Bocc ACCORDANCE WITH THE POLICY PROVISIONS.
1201 White Street-Suite 102
AUTHORIZED REPRESENTATIVE
Key West FL 33040
@ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
AAAABEN
CERTIFICATE OF LIABILITY INSURANCE DATE( 3/20 YYYY)
�1� 12fl26
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s),
PRODUCER CONTACT Amy Clark
Commercial Lines-(248)353-5800 PHONE 6162814100 FAX
AtC No Ext: A/C No):
USI Insurance Services LLC E-MAIL GMBAAAACERT@usi.com
2600 W.Big Beaver, Suite 140 INSURER(S)AFFORDING COVERAGE NAIC#
Troy, Michigan 48084 INSURER A: XL Specialty Insurance Company 37885
INSURED INSURER B:
Starmark International
INSURER C
201 E Las Olas Blvd, Suite 1040
INSURER❑
INSURER E:
Fart Lauderdale, FL 33301 1 INSURER F:
COVERAGES CERTIFICATE NUMBER: 16619336 REVISION NUMBER: See below
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR TYPE OF ADDL SUBR POLICY EFF POLICY EXP LIMITS
LTR INS❑ WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
CLAIMS-MADE FIOCCUR DAMAGE TO RENTED
PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV INJURY $
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $
POLICYF-] PRO- F LOC PRODUCTS-COMP/OP AGG
JECT
OTHER: $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $
Ea accident
ANY AUTO BODILY INJURY(Per person) $
OWNED SCHEDULED BODILY INJURY(Per accident) $
AUTOS ONLY AUTOS
HIRED NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE AGGREGATE $
DED RETENTION$ $
A WORKERS COMPENSATION RW C6200370 01/0112026 01/01/2027 X STATUTE OR 1PER H
AND EMPLOYERS'LIABILITY
ANYPROPRIETORIPARTNER/EXECUTIVE Y 1 N E.L.EACH ACCIDENT $ �'���'���
OFFICERIMEMBEREXCLUDED? C N 1 A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ ��������
If yes,describe under 1,000,000
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
DESCRIPTION OF OPERATIONS I LOCATIONS!VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
1:5►: T
DA 25.26 WC
._x
CERTIFICATE HOLDER CANCELLATION
THE MONROE COUNTY BOCC SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
2fl WHITE STREET-SUITE fl2 ACCORDANCE WITH THE POLICY PROVISIONS.
KEY WEST, LF 33040
AUTHORIZED REPRESENTATIVE
The ACORD name and logo are registered marks of ACORD @ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03)
(This certificate replaces certificate#16019328 issued on 1/13/2026)
1
1
Advertising services Agreement
19th
THIS AGREEMENT (Agreement), made and entered into this day of
tLp 2025, A.D. by and between Monroe County, Florida
(hereinaft4RIed the County), and Starmark International} Inc. (hereinafter called the
Contractor).
i
WITH E ETH:
WHEREAS, contractor is uniquely qualified to provide professional advertising
services which includes consulting advice relating to the Tourist Development council
(TDC) marketing and promotion of tourism, and
WHEREAS, a Request for Proposal (RIFIF) was issued in November of 2024 for
advertising services as outlined in the attached scope of services; and
WHEREAS, contractor has been selected to provide advertising services as per
the scope of services; and
t
WHEREAS, the TDC, an advisory hoard to the counter's Board of counter
Commissioners (BOCC) has recommended to counter that a new Agreement for
advertising services be entered into with contractor, and
WHEREAS County desires to enter into this Agreement for advertising services
with the contractor;
NOW THEREFORE, in consideration of the mutual covenants contained herein,
the parties agree as follows:
1. Term_: The terra of this Agreement is for a period of approximately three (3) years
beginning Larch I, 2025 and expiring on September 30, 2028. The County shall have
an option to extend the Agreement for one additional two (2) year period.
. Scope of services: The contractor will serve as the agency for the Monroe county
TDc and count] as set forth in the scope of services-Attached hereto as Attachment
A- scope of services. The contractor and the advertising programs are subject to
review by the Monroe county TDc. contractor acknowledges and understands that the
relationship between County and contractor is nonexclusive in nature and County may
obtain services similar or identical to the Services from other individuals and entities.
a) Key Personnel: This Agreement is a Professional Service Agreement with
expectation that principal personnel performing the services are those personnel
listed. Notice of any change in personnel shall be sent to the TD , VFI (as defined
below) and county. A list of the principal personnel will be given to the TDC for their
record, and the TDC shall be informed of any changes in Contractor's assigned
personnel.
b) If necessary, and at the request of the Visit Florida Keys (VFK) chief Executive
Officer (CEO), at least one contractor representative shall be available, at any
FY 2025 Advertising Services
tarmark International, Inc.
I D#
I
r
3
1 3
official meetings of the TD , committee meetings, or at any other times as
directed by the TDc.
c) The contractor ag rees to assig n a Sen for Account Executive who wiII devote such
time and effort as necessary to the account on a priority basis, including
emergency situations when required. Duties of the Senior Account Executive or 1
Contractor's assigned representative will include contact as required with the VF1 �
CEO or ether designees. other duties include consultations with TIC staff, TD
Advisory committees from the five districts and Umbrella Committees within the I.
Florida Keys as directed by the TDc; and participation and coordination of other
related areas of tourism development as it relates to the development of an
effective advertising and marketing services program to the TDc.
d other duties include: regular consultation visits throughout Monroe counter;
consultations with TDC Advisory Committees within the Keys, and interfacing with
other agencies of record such as Public relations and Website providers as
directed by the TD ; liaison with private sector resorts, attractions and other
tourism-related fields in Monroe County, relating to the development of an
effective advertising program for the Florida Keys.
e Contractor shall formulate and recommend media plans based on wriften
objectives established within the TDc marketing plan and review on a regular
basis. If necessary, contractor shall order media space, time or other means of
media to be used, endeavoring to secure the most advantageous rates available,
checking and verifying such media use, auditing and paying invoices to ,media.
f) Contractor shall obtain written pre-approval on all advertising, ,media buys,
production and materials from VFK CEO or other designee.
g) contractor shall have all media and production expense accounts placed on
purchase orders in a manner as directed by the TDC. All invoices shall have the
proper purchase order number. No invoice will be paid unless a purchase order is
approved. No invoices will be paid outside the advertising budget without TD
approval.
h) Contractor shall negotiate fees in accordance with trade contracts to be more
inclusive of total work and keep costs to a minimum.
. conflict Clients: contractor will not perform any professional services during the Term
for any other client if, in the reasonable opinion of the VFK CEO, the provision of such
services would constitute a conflict of interest with regard to the Services to be performed
hereunder. The VFK CEO may at any time during the Term review a list of Contractor's
then-existing client accounts to determine whether, in the VFK CEO's sole opinion, any
conflict of interest exists. Contractor gill provide such Iist within twenty (2 o) days after any
written request of the VFK CEO. contractor will further advise the TDC of all potential
new clients so that the TDC can reasonably determine whether a conflict of interest exists
under this section.
FY 2025 Advertising Services
tarmark International, Inc.
1D#
2
5
4. Materials: All sketches, drawings, details, and other documents, plans, work papers,
and creative materials prepared or provided by Contractor in connection with the
Services, other than materials constituting trade secrets under applicable lair, shall
become the property of TDc and shall be delivered upon complication and/or within
twenty (20) days if requested by the VFK CEO in writing, without restriction or limitation
as to use, promptly-upon expiration, termination, or cancellation of this Agreement.
a
. Compensation,: compensation shall be paid from Tourist Development Tax Funds fir
approved purchase orders, as set forth in Attachment 13- Monthly Fee and Dates. To be
deemed proper, all invoices must comply with the requirements set forth in this
Agreement and must be submitted on the form and pursuant to instructions prescribed
by the VFK CEO. Payment may be withheld for failure of contractor to comply with a
material terra condition or requirement of this Agreement.
s
A. lReimbursable Expenditures: The county shall reimburse the
Contractor for all approved expenditures and payments made on the ounty's behalf
subject to state and county rules and regulations as written in the Attachment. Travel, as
approved, shall be reimbursed at rates established and in accordance with 112.061,
Florida Statutes, Monroe county code chapter 2, Art. III, Div. 3 and Monroe county j
Travel Policies, as amended
B. .,,Competitive Procurement by Contractor for Goods andServices..
Whether included in the monthly Fiat Fee Services payment or as part of any
reimbursable expense, Contractor shall obtain competing bids from unaffiliated and
qualified thirty-party vendors for any services to be performed by a Subcontractor or
outside vendor in compliance with the TD 's purchasing policies. If contractor believes
that a vendor other than the least lour bid vendor should be selected to perform the work,
Contractor shall provide mitten details regarding the selection process, the bids received
from each vendor, and contractor's justification for the request to select a vendor other
than the lour bid, and shall thereafter follow the instructions of the TDC CEO of which
vendor to select.
C. yyithholding by TD : Notwithstanding any provision of this
Agreement to the contrary, the TDc may withhold, in whole or in part, payment to the
extent reasonably necessary to protect itself from loss on account of inadequate or
defective work which has not been remedied or resolved in a manner satisfactory to the
applicable Contract Ad rain istrator or failure to comply with this Agreement. Any amounts
withheld shall not be subject to payment of interest by County.
D. Invoicer---qs:
1) For its assumption and performances of the duties, obligations and responsibilities
set forth herein, the Contractor must submit monthly invoices. Payment will be
made pursuant to the Local Government Prompt Payment Act 218.70, Florida
Statutes.
2) If the contractor's duties, obligations and responsibilities are materially changed
by written amendment to this Agreement after execution of this Agreement,
Fly 2025 Advertising Serv!Ges
tarmark international, Inc.
1 D#
3
compensation due to the Contractor shall be equitably adjusted, either upward or
downward.
�
E
3)
As a condition precedent for any payment due under this Agreement, the
Contractor shall submit monthly' unless otherwise agreed in writing b the TD , a i
r
proper invoice requesting payment for services properly rendered and
reimbursable expenses due hereunder. The Contractor's invoice shall describe j
with reasonable particularity the service rendered. The Contractor's invoice shall
be accompanied by such documentation or data in support of expenses for which
payment is sought as the TDC, County, or Monroe county Clerk of court and
Comptroller may require.
4) All invoices submitted by the contractor to the TDc shall have the proper purchase
order number and be marked as to which account is properly chargeable.
5) Normal production costs for specific pre-approved jobs will be
submitted for payment at one time upon completion. The Contractor is
encouraged to use in-county vendors to supply services wherever
possible, and when the local vendors are able to supply goods or
services that are at least equivalent to the quality of goods and
services of out-of-county vendors, and meet the needs of the TDc and
the county. To that end, the Contractor understands and agrees that in
any project the Contractor will need to prepare and submit a production
budget for approval by the VFK CEO. This budget would include a
breakdown of expenses by category and the name of each vendor or
subcontractor proposed for each category.
' ) No percentage will be added to Contractor charges for packaging,
shipping, express mail, postage, telephone, legal fees and services
and travel expenses for Contractor's personnel.
7) The county and the TDc assume no liability to fund this Agreement ent for
an amount in excess of the stated amounts herein, subject to the terms
and conditions specified herein. Payment for expenditures permissible
by law and county policies shall be made through reimbursement to
Contractor upon presentation of invoices, and other documentation
necessary to support a claim for reimbursement. Monroe ou nty's
performance and obligation to pay under this Agreement is contingent
upon an annual appropriation by the Board of County Commissioners.
6. Contractor's Acceptance of conditions,: The contractor hereby agrees to carefully
examine the Scope of Services and assumes full responsibility therefore. lender no
circumstances, conditions or situations shall this Agreement be more strongly construed
against the county than against the contractor.
a) Any ambiguity or uncertainty in the Scope of Services shall be reasonably
interpreted and construed by the county, and the County°s decision shall be final
and binding upon all parties.
FY 2025 Advertising Services
tarmark International, In.
ID#
4
s
f
I
S
b) The passing, approval and/or acceptance by the County of any of the services
furnished by the contractor shall not operate as a waiver by the County of strict
compliance with the terms of this Agreement. Failure on the part of the Contractor,
immediately after Notice to correct a default, shall entitle the County, if it
reasonably sees fit to correct the sane and recover the reasonable cost of such
replacement and/or repair from the Contractor, who in any event shall be 'ointly
and severally liable to the County for all damage, loss and expense caused to the �
County by reason of the Contractor's breach of this Agreement and/or his failure
to comply strictly and in all things with this Agreement and with the specifications.
c) The contractor agrees that the TDC may designate representatives to visit the
Contractor's facility(ies) periodically to conduct random open file evaluations
during the contractor's normal business hours.
d) The Contractor warrants that it has, and shall maintain throughout the term of this
Agreement, appropriate licenses and permits required to conduct its business, and
that it will at all times conduct its business activities in a reputable manner. Proof
of such licenses and permits shall be submitted to the county upon request.
7. Contractor's Financial Records and Right to Audit: contractor shall maintain all
books, records and documents directly pertinent to performance under this Agreement in
accordance with generally accepted accounting principles consistently applied. Each
party to this Agreement or their authorized representatives shall have reasonable and
timely access to such records of each other party to this Agreement for public records
purposes during the term of the Agreement and for four gears following the termination
of this Agreement. If an auditor employed by the county or clerk determines that monies
paid to the Contractor pursuant to this Agreement were spent for purposes not authorized
by this Ag reement, the contractor shall repay the m o n ies together with interest calculated
pursuant to See. 5 .03, Florida Statute, running from the date the monies were paid to
Contractor.
Fight to Audit
Availability of Records. The records of the parties to this Agreement relating to the Scope
of Services/Project, which shall include but not be limited to: accounting records (hard
copy, as well as computer readable data if it can be made available; subcontract files
(including proposals of successful and unsuccessful bidders, bid recaps, bidding
instructions, bidders list, etc.); original estimates; estimating work sheets;
correspondence; change order files (including documentation covering negotiated
settlements); backcha rge logs and supporting documentation; general ledger entries
detailing cash and trade discounts earned, insurance rebates and dividends; any other
supporting evidence deemed necessary by county or the Monroe county Office of the
Clerk of Court and Comptroller (hereinafter referred to as "CountyClerk") to substantiate
charges related to this agreement, and all other agreements, sources of information and
matters that may in ounty's or the county Clerk's reasonable judgment have any bearing
on or pertain to any matters, rights, duties or obligations under or covered by any contract
FY 2025 Advertising Services
tarmark International, Inc.
ID#
5
S
7
document (all foregoing hereinafter referred to as "Records") shall be open to inspection
and subject to audit and/or reproduction b � � �count }s representative and/or agents or the
E
County Clerk. county or county clerk may also conduct verifications such as, but not
limited to, counting employees at the job site, witnessing the distribution of payroll,
verifying payroll computations, overhead computations, observing vendor and supplier
payments, !miscellaneous allocations, special charges, verifying information and amounts
through interviews and written confirmations with employees, Subcontractors, suppliers,
and contractors representatives. All records shall be kept for ten (10) years after Final
Completion of the Scope ofServices/Project. The County clerk possesses the
independent authority to conduct an audit of records, assets, and activities relating to �
. r
this Scope ofServices/Project. If any auditor employed by the Monroe county or county
Clerk determines that monies paid to Contractor pursuant to this Agreement were spent
for purposes not authorized by this Agreement, the contractor shall repay the monies
together with interest calculated pursuant to Section 5 .03, F.S., running form the date
the !monies were paid to contractor. The right to audit provisions survives the termination
ofexpiration of this Agreement.
8. Public Records cor olianc : contractor must comply with Florida public records
laws, including but not limited to chapter 119, Florida Statutes and Section 24 of article I �
of the constitution of Florida. The County and Contractor shall allow and permit
reasonable access to, and inspection of, all documents, records, papers, letters or other
"public record" materials in its possession or under its control subject to the provisions of
Chapter 119, Florida Statutes, and made or received by the county and Contractor in
conjunction with this contract and related to contract performance. The County shall have
the right to unilaterally cancel this contract upon violation of this provision by the
Contractor. Failure of the Contractor to abide by the terms of this provision shall be
deemed a material breach of this contract and the county may enforce the terms of this
provision in the form of a court proceeding. The prevailing party shall be untitled to
reimbursement of all attorney's fees and costs associated with that proceeding. This
provision shall survive any termination or expiration of the contract.
The contractor is encouraged to consult with its advisors about Florida Public records
Lave in order to comply with this provision.
Pursuant to F.S. 11 .0701 and the terms and conditions of this contract, the Contractor
is required to:
( 1) Deep and maintain public records that would be required by the County to perform
the service.
(2) Upon receipt from the ounty's custodian of records, provide the County with a
copy of the requested records or allow the records to be inspected or copied within a
reasonable time at a cost that does not exceed the cost provided in this chapter or as
otherwise provided by law.
(3) Ensure that public records that are exempt or confidential and exempt from public
records disclosure requirements are not disclosed except as authorized by law for the
duration of the contract terra and following completion of the contract if the contractor
does not transfer the records to the County.
FY 2025 Advertising Services
Starmark International, Inc.
1 D
6
i
i
I
(4) Upon completion of the contract, transfer, at no cost, to the County all public
records in possession of the Contractor or keep and maintain public records that would
be required by the County to perform the service. If the Contractor transfers all public
records to the County upon completion of the contract, the Contractor shall destroy any
duplicate public records that are exempt or confidential and exempt from public records
disclosure requirements. If the Contractor keeps and maintains public records upon
completion of the contract, the Contractor shall meet all applicable requirements for
retaining public records.All records stored electronically mist be provided to the County,
upon request from the Caunty's custodian of records, in a format that is compatible with
the information technology systems of the County. �
(5) A request to inspect or copy public records relating to a County contract must be
i
made directly to the County, but if the County does not possess the requested records,
the County shall immediately notify the Contractor of the request, and the Contractor must
provide the records to the County or allow the records to be inspected or copied within a
reasonable time.
If the Contractor does not comply with the County's request for records, the County shall
enforce the public records contract provisions in accordance with the contract,
notwithstanding the Caunty's option and right to unilaterally cancel this contract upon
violation of this provision by the Contractor. A Contractor who fails to provide the public
records to the County or pursuant to a valid public records request within a reasonable
time may be subject to penalties under section 119.10, Florida Statutes.
The Contractor shall not transfer custody, release, alter, destroy or otherwise dispose of
any public records unless or otherwise provided in this provision or as otherwise provided
by law.
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO
THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS
AT PHONE# 305-292-3470 PUBLICRECORDS(&,MONROECOUNTY,,
FL.GOV, MONROE COUNTY ATTORNEY'S OFFICE, 1111 12THSTREET
SUITE 408, KEY VILEST, FL 33040D
9. Hold Harmless: The Contractor covenants and agrees to indemnify and hold
harmless the County and the TDC from any and all claims for bodily injury (including
death), personal injury and property damage (including property owned by Monroe
County) and any other losses, damages and expenses (including attorneys fees) which
arise out of, in connection with, or by reason of services provided by the Contractor or
any of its subcontractors in any tier, occasioned by the negligence, errors or other
wrongful act of omission of the Contractor or its subcontractors in any tier, their
employees or agents.
FY 2025 Advertising Services
Starmark International, Inc.
iD#
7
i
1
i 4
l
10. Independent Contractor: At all tines and for all purposes under this Agreement the
Contractor is an Independent Contractor and not an employee of the county. No
statement contained in this Agreement shall be construed so as to find the contractor or
any of his employees, contractors, servants or agents to be employees of the County.
11. Nondiscrimination: County and Contractor agree that there will be no
discrimination against an erson, and it is expresslyunderstood that upon a
p 1
determination by a court of competent jurisdiction that discrimination has occurred, this '
Agreement automatically terminates without any further action on the part of any party,
effective the date of the court order. county or Contractor agree to comply with all Federal
and Florida statutes, and all local ordinances, as applicable, relating to nondiscrimination.
These include but are not limited to: 1 Title V11 of the Civil Fights Act of 1964 (PL 8 -
5 ) which prohibits discrimination on the basis of race, color or national origin; ) Title t
IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1 8 , and 16 5-
1 8 ), which prohibits discrimination on the basis of sex; ) Section 504 of the
Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination
on the basis of handicaps; 4) The Age Discrimination Act of 1975, as amended (42 USC
ss. 101- 107) which prohibits discrimination on the basis of age; The Drug Abuse
Office and Treatment Act of 1972 (PL g - 5), as amended, relating to nondiscrimination
on the basis of drug abuse; ) The Comprehensive Alcohol Abuse and Alcoholism
Prevention, Treatment and Rehabilitation Act of 1970 PL g 1- 1 ), as amended, relating
to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health
Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and goee- ), as amended,
relating to confidentiality of alcohol and drug abuse patient records; ) Title Vill of the civil
Fights Act of 1968 (42 USC ss. 3601 et seq. , as amended, relating to nondiscrimination
in the sale, rental or financing of housing; g} The Americans with Disabilities Act of 1990
(42 U c s. 1 101 Note), as maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10 Monroe county code chapter 14, Article
11, which prohibits discrimination on the basis of race, color, sex, religion, national origin,
ancestry, sexual orientation, gender identity or expression, familial status or age; 11) any
other nondiscrimination provisions in any Federal or state statutes which may apply to the
parties to, or the subject matter of, this Agreement.
12. A , ianment/ ubcontract: The Contractor shall not assign or subcontract its
obligations under this Agreement, except in writing and with the prior written approval of
the County and Contractor, which approval shall be subject to such conditions and
provisions as the County may deem necessary. This paragraph shall be incorporated by
reference into any assignment or subcontract and any assignee or subcontractor shall
comply with all of the provisions of this Agreement. Assignment of the Contract must be
in writing with prior written approval of the county and Contractor.
13. Compliance with Law. In providing all services/goods pursuant to this Agreement,
the Contractor shall abide by all statutes, ordinances, rules and regulations pertaining to,
or regulating the provisions of, such services, including those now in effect and
hereinafter adopted. Any violation of said statutes, ordinances, rules and regulations
shall constitute a material breach of this Agreement and shall entitle the County to
terminate this Agreement immediately upon delivery of written notice of termination to the
FY 2025 Advertising Services
tarmark international, Inc.
I D*
8
s
Contractor. The contractor shal I possess proper I icenses to perform work in accordance
with these specifications throughout the tern of this Agreement.
14. Disclosure and Conflict of Interest: The Contractor represents that it, its directors,
principles and employees, presently have no interest and shall acquire no interest, either
direct or indirect, which would conflict in any manner with the performance of services
required by this Agreement, as provided in Sect. 112.311, et seq., Florida Statutes.
County agrees that officers and employees of the County recognize and will be required
to comply with the standards of conduct for public officers and employees as delineated
in Section 112.313, Florida Statutes} regarding, but not limited to, solicitation or
acceptance of gifts; doing business with one's agency' unauthorized compensation;
misuse of public position, conflicting employment or contractual relationship; and
disclosure or use of certain information.
Upon execution of this Agreement, and thereafter as changes may require, the
Contractor shall notify the county of any financial interest it may have in any and all
programs in Monroe County which the Contractor sponsors, endorses recommends,
supervises or requires for counseling, assistance, evaluation or treatment. This provision �
shall apply whether or not such program is required by statute, as a condition of
probation} or is provided on a voluntary basis.
The county and Contractor warrant that, in respect to itself, it has neither employed nor
retained any company or person, other than a bona fide employee working solely for it,
to solicit or secure this Agreement and that it has not paid or agreed to pay any person,
company, corporation, individual or Contractor, other than a bona fide employee working
solely for it, any fee, commission, percentage, gift or other consideration contingent upon
or resulting from the award or making of this Agreement. For the breach or violation of
the provision, the Contractor agrees that the County shall have the right to terminate this
Agreement without liability and, at its discretion, to offset from monies owed, or otherwise
recover the full amount of such flee, commission, percentage, gift or consideration.
15. Arrears: The Contractor shall not pledge the ounty's credit or make it a guarantor
of payment or surety for any agreement, debt, obligation, judgment, lien or any fora of
indebtedness, The Contractor further warrants and represents that it has no obligation
or indebtedness that would impair its ability to fulfill the terms of this Agreement.
16. Notice Requirement- Any notice required or permitted under this Agreement shall
be in writing and hand delivered or mailed, postage prepaid, to the other party by certified
mail, return receipt requested, to the following:
FOR TD : Kara Franker
Monroe County TD
1201 White Street##1 o
Key West, FL 33040
FOR OUNTY: Christine Limbert-Barrows,
Assistant County Attorney
PO Box 1026
FY 2025 Advertising Services
tarmark International, Inc.
I D#
9
i
1 i
I
Key blest, FL33041-1026
FOR CONTRACTOR: Jacqui Hartnett
tarmark International} Inc.
i
01 E. Las olas Suite 1040
Fort Lauderdale, FL 33301
17 Taxes: The County is exempt from payment of Florida State sales and Use taxes.
The Contractor shall not be exempted by virtue of the County°s exemption from paying
sales tax to its suppliers for materials used to fulfill its obligations under this Agreement,
nor is the Contractor authorized to use the ou nty's Tax Exemption Number in securing y
such materials. The Contractor shall be responsible for
� o any and all taxes, or payments
of withholding, related to services rendered under this Agreement.
18. Termination:
a) The County may immediately terminate this Agreement for cause by providing
Contractor with a thirty (30) day written notice of breach and opportunity to cure.
� y
with thirty (30) days' notice to the Contractor. cause shall constitute a breach of 1
the obligations of the contractor to perform the services enumerated as the
Contractor's obligations under this Agreement. In the event Contractor fair to
cure the breach within the allotted thirty (30) days, county may immediately
terminate this Agreement.
b) Either of the parties hereto may terminate this Agreement without cause by giving
the other party ninety (90) days written notice of its intention to do so.
c For contracts of any amount, if the County determines that the
Contractor/Consultant has submitted a false certification under Section
87.1 5( ), Florida Statutes or has been placed on the scrutinized Companies
that Boycott Israel List, or is engaged in a boycott of Israel, the County shall have
the option of (1) terminating the Agreement after it has given the
Contractor/Consultant written notice and an opportunity to demonstrate the
agency's determination of false certification was in error pursuant to section
7.1 5( )(a), Florida Statutes, or (2) maintaining the Agreement if the conditions
of Section 87.1 (4), Florida Statutes, are met.
d) For Contracts of 1,000,000 or more, if the county determines that the
Contractor/Consultant submitted a false certification under Section 87.1 ),
Florida Statutes, or if the Contractor/Consultant has been placed on the
Scrutinized Companies with Activities In the Sudan List, the Scrutinized
Companies with Activities in the Iran Petroleum Energy sector List, or been
engaged in business operations in Cuba or Syria, the County shall have the option
of (1) terminating the Agreement after it has given theContractor/Consultant
mitten notice and an opportunity to demonstrate the agency's determination of
false certification was in error pursuant to Section 7.1 5(5)(a , Florida Statutes,
or (2) maintaining the Agreement if the conditions of Section 87.1 (4), Florida
Statutes, are met.
FY 2025 Advertising Services
tarmark International, Inc.
I D#
10
I
t
L
1 . Governing Lawn Venue, Interpretation o sts and Fees:
a) This Agreement shall be governed by and construed in accordance with the lavers
of the State of Florida applicable to agreements made and to be performed entirely
i n the State.
b) In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of this Agreement, the county and contractor
agree that venue will lie in the appropriate court or before the appropriate
administrative body in Monroe County, Florida.
c) The County and Contractor agree that, in the event of conflicting interpretations of
the terms or a term of this Agreement by or between any of there, the issue shall
be submitted to mediation prior to the institution of any other administrative or legal
proceeding.
d) Severability. If any term, covenant, condition or provision of this Agreement (or
the application thereof to any circumstance or person) shall be declared invalid or
unenforceable to any extent by a court of competent jurisdiction, the remaining
terms} covenants, conditions and provisions of this Agreement, shall not be
affected thereby; and etch remaining term, covenant} condition and provision of
this Agreement shall be valid and shall be enforceable to the fullest extent
permitted by laver unless the enforcement of the remaining terns, covenants,
conditions and provisions of this Agreement would prevent the accomplishment of
the original intent of this Agreement. The County and Contractor agree to reform
the Agreement to replace any stricken provision with a valid provision that comes
as close as possible to the intent of the stricken provision.
e) Attorney's Fees and Costs. The county and Contractor agree that in the event
any cause of action or administrative proceeding is initiated or defended by any
party relative to the enforcement or interpretation of this Agreement, the prevailing
party shall be entitled to reasonable attorneys fees, court costs, investigative and
out--of-pocket expenses, as an award against the non-prevailing party, and shall
include attorney's fees, courts costs, investigative and out-of-pocket expenses in
appellate proceedings. Mediation proceedings initiated and conducted pursuant
to this Agreement shall be in accordance with the Florida Rules of Civil Procedure
and usual and customary procedures required by the circuit court of Monroe
County.
f) Adjudication of Disputes or Disagreements. county and contractor agree that all
disputes and disagreements shall be attempted to be resolved by Meet and confer
Sessions between representatives of each of the parties. If the issue or issues
are still not resolved to the satisfaction of the parties, then any party shall have the
right to seek such relief or remedy as may be provided by this Agreement or by
Florida lair.
FY 2025 Advertising Services
tarmark International, Inc.
ID#
i
a
I
g) Cooperation. In the event any administrative or legal proceeding is instituted
against either party relating to the formation, execution, performance or breach of
this Agreement, county and contractor agree to participate, to the extent required
by the other party, in all proceedings, hearings, processes, meetings and other
activities related to the substance of this Agreement or provision of the services '
under this Agreement. county and Contractor specifically agree that no party to
this Agreement shall be required to enter into any arbitration proceedings related
to this Agreement.
E
0. Binding Effect: The terms, covenants, conditions and provisions of this Agreement
shall bind and inure to the benefit of the County and contractor and their respective legal
representatives, successors and assigns.
1. Authority: Each party represents and warrants to the other that the execution,
delivery and performance of this Agreement have been duly authorized by all necessary
County and corporate action, as required by lair.
. Claims for Federal or state Aid: Contractor and County agree that each shall be,
and is, empowered to apply for, seep and obtain Federal and state fonds to further the
purpose of this Agreement; provided that all applications, requests, grant proposals and
funding solicitations are not for funding already provided under this Agreement.
. Privileges and Immunities: All of the privileges and immunities from liability,
exemptions from lags, ordinances and rules, and pensions and relief, disability, workers'
compensation and other benefits which apply to the activity of officers, agents or
employees of any public agents or employees of the County, when performing their
respective functions under this Agreement within the territorial limits of the County shall '
apply to the same degree and extent to the performance of such functions and duties of
such officers, agents, volunteers or employees outside the territorial limits of the County.
4. Legal obligations and Responsibilities: Non-Delegation of Constitutional or
Statutory Duties. This Agreement is not intended to, nor shall it be construed as, relieving
any participating entity from any obligation or responsibility imposed upon the entity by
law except to the extent of actual and timely performance thereof by any participating
entity, in which case the performance may be offered in satisfaction of the obligation or
responsibility. Further, this Agreement is not intended for nor shall it be construed as,
authorizing the delegation of the constitutional or statutory duties of the County, except
to the extent permitted by the Florida constitution, state statute and case lave.
5, Non-Reliance by Nord Parties: No person or entity shall be entitled to rely upon
the terms of this Agreement to enforce or attempt to enforce any third-party claim or
entitlement to or benefit of any service or program contemplated hereunder, and the
County and the Contractor agree that neither the County nor the contractor or any agent,
officer or employee of either shall have the authority to inform, counsel or otherwise
indicate that any particular individual or group of individuals, entity or entities, have
entitlements or benefits under this Agreement separate and apart, inferior to, or superior
to the community in general or for the purposes contemplated in this Agreement.
FY 2026 Advertising services
Starmark International, Inc.
t D#
12
z
. Attestations: contractor agrees to execute such documents as the County may
reasonably require, to include a Public Entity Crime Statement, an Ethics Statement and
i
a Drug-Free Workplace Statement.
7. No Personal Liability: No covenant or agreement contained herein shall be i
deemed to be a covenant or agreement of any member, officer, agent or employee of
Monroe county in his or her individual capacity, and no member, officer, agent or
employee of Monroe County shall be liable personally on this Agreement or be subject
to any personal liability or accountability by reason of the execution of this Agreement. j
i
8. Insurance: The Contractor shall, maintain the following required insurance
throughout the entire terra of this Agreement and an extensions. Failure to comply with
pY
this provision may result in the immediate suspension of all work until the required
insurance has been reinstated or replaced. Delays in the completion of work resulting
from the failure of the contractor to maintain the required insurance shall not extend any
deadlines specified in this Agreement and any penalties and failure to perform
assessments shall be imposed as if the work had not been suspended, except for
Contractor's failure to maintain the required insurance.
i
The Contractor shall provide, to the County, as satisfactory evidence of the required i
insurance, either:
• Certificate of Insurance
OR
• A certified copy of the actual insurance polio
The County, at its sole option, has the right to request a certified copy of any or all
insurance policies required by this Agreement. All Insurance policies must specify that
they have a thirty (30) day notice of cancellation, non--renewal, material change in polio
language or reduction in coverage. The acceptance and/or approval of the Contractor's
i nsu rance shall not be construed as relieving the Contractor from any liability or obligation
assumed under this Agreement or imposed by laver. The Monroe County BOc , its
employees and officials shall be included as an "Additional Insured" on all insurance
policies, except for Workers' Compensation' as their interests may appear in all policies
issued to satisfy these requirements.
Any deviations from these General Insurance Requirements must be requested in writing
on the county prepared form entitled "Request for Waiver of Insurance Requirements"+
Any deviation must be approved in writing by Monroe County Risk Management.
a) Prior to the commencement of work governed by this Agreement, the Contractor
small obtain Workers' Compensation Insurance with limits sufficient to comply with
Florida statute 440. In addition, the Contractor shah obtain Employers' Liability
Insurance with limits of not less than:
$100X0 Bodily Injury by Accident,
$500,000 Bodily Injury by Disease
$100,000 Bodily Injury by Disease, each Employee
FY 2025 Advertising Services
tarrnark International, Inc.
ID#
13
i
1
Coverage shall be maintained throughout the entire terror of this Agreement.
Coverage shall be provided by a company or companies authorized to transact
business in the state of Florida and the company or companies must maintain a
minimum rating of A-V1 r as assigned by the A.M. Best Company.
b) Prior to the commencement of work governed by this Agreement, the contractor �
mall obtain General Liability Insurance. Coverage shall be maintained throughout i
the life of the Agreement and include as a minimum- 1
Premises Operations
Products and Completed operations
Blanket contractual Liability
Personal Injury Liability
Expanded Definition of Property Damage
4
The minimum limits acceptable shall be:
$1,000,000 per Occurrence and $1,000,000 Aggregate
If split limits are provided, the minimum limits acceptable shall be:
500,000 per Berson
1 f000,000 per Occurrence
100,000 Property [damage
An Occurrence Farm policy is preferred. If coverage is provided on a Claims Made
policy: its provisions should include coverage for claims filed on or after the
effective date of this Agreement. In addition, the period for which claims may be
reported should extend for a minimum of twelve (12) months following the
acceptance of work by the County.
c) Recognizing that the work governed by this Agreement involves the furnishing of
advice or services of a professional nature, the contractor shall purchase and
maintain, throughout the life of the Agreement, Professional Liability Insurance,
which will respond to damages resulting from any claim arising out of the
performance of professional services or any error or omission of the contractor
arising out of work governed by this Agreement.
The minimum limits of liability shall be: $300,000 per Occurrence/ 5oo,000
Aggregate.
d), Advertising Professional Liability Insurance with minimum limits of$1,000,000 per
Occurrence and $2,000,000 aggregate.
The Monroe county BOCC shall be named as Additional Insured as their interests
may appear on all insurance policies issued to satisfy the above requirements.
FY 2025 Advertising Services
Starmark International, Inc.
1D#
14
ti
2
I
g. Uncontrollable Circumstances: Any delay or failure of either Party to perform its
obligations under this Agreement will be excused to the extent that the delay or failure
was caused directly by an event beyond such Party's control, without such Party's fault
or negligence and that by its nature could not have been foreseen by such Party or, if it
could have been foreseen, was unavoidable: (a) acts of God; (b) flood, fire, earthquake,
explosion, tropical storm, hurricane or other declared emergency in the geographic area
of the Scope ofServices/Project; (c) war, invasion, hostilities (whether war is declared or
not), terrorist threats or acts, riot, or other civil unrest in the geographic area of the Scope
of Services/Project; (d) government order or law in the geographic area of the ,Scope of
Services/Project; (e) actions, embargoes, or blockades in effect on or after the date of j
this Agreement; (f) action by any governmental authority prohibiting work in the
geographic area of the Scope of ervices/Project;(each, a "Uncontrollable
Circumstance"). CONTRACTOR'S TOR' financial inability to perform, changes in cost or
availability of materials, components, or services, market conditions, or supplier actions
or contract disputes will not excuse performance by Contractor under this Section.
Contractor shall give County written notice within 7 days of any event or circumstance
that is reasonably likely to result in an Uncontrollable Circumstance, and the anticipated �
duration of such Uncontrollable Circumstance. Contractor shall use all diligent efforts to �
end the Uncontrollable Circumstance} ensure that the effects of any Uncontrollable
Circumstance are minimized and resume full performance under this Agreement. The
County will not pay additional cost as a result of an Uncontrollable Circumstance.
o. E-Verify: Effective January 1, 2021: In accordance with F.S. 448.095, Contractor
shall utilize the U.S. Department of Homeland Security's E- arify system to verify the
employment eligibility of all new employees hired by the contractor during the term of the
Contract and shall expressly require any subcontractors performing work or providing
services pursuant to the Contract to likewise utilize the U.S. Department of Homeland
,Security's E-Verify system to verify the employment eligibility of all new employees hired
by the subcontractor during the Contract term.
1 . Execution inCounterparts: This Agreement may be executed in any number of
counterparts} each of which shall be regarded as an original, all of which taken together
shall constitute one and the same instrument and an a
y of the parties ies
hereto may execute
this Agreement by signing any such counterpart.
. Section Headings: Section headings have been inserted in this Agreement as a
matter of convenience of reference only, and it is agreed that such section headings are
not a part of this Agreement and will not be used in the interpretation of any provision of
this Agreement.
33. Force, I ll.aie,�: The contractor shall not be liable for delay in performance or
failure to perform,; in whole or in part, the services due to the occurrence of any
contingency beyond its control or other acts of God, contractor has exercised reasonable
care in the prevention or mitigation of damages and delay, any such delay or failure shall
not constitute a breach of the agreement. Upon demand of TDC or County, the
Contractor must furnish evidence of the causes of such delay or failure.
FY 2026 Advertising Services
tarrnark International, Inc.
I D
15
IN 1/`IiTNESS V1I�IEREF, the parties hereto have caused this Agreement to be executed
the day'and year first above written.
Board ;of County Commissioners'..,
Attest KeMin IVladok, Clerk f Monroe County
s As`De i u �;.•G Ler.k : U4yor/Chairmal
`... yr ''='+ix._.•,_..',... :'
MONROE COUNTY ATTORNEY
/,..APPROVED ASTO FORM.
CHRISTINE LIMBERT-BARROWS' '
SR.ASSISTANT COUNTY ATTORNEY
DATE:
'il d
. (To be.fe e out by Corrtractor
rl
Starrr►ark International, Inc.
'...7
President
Print Name Date
.(2
1 Lity'Puente (21C �
rant Name Print Name:
-- - - .. ,
Date: Date -�
FY 2025.Advertising Services
Star'mark International; Inc.
lG
ATTACHMENT A
SCOPE of SERVICES
i
S
1
I. Agency Services: contractor shall provide the following Services with accountability and
justification to actual services performed.
A. Brand Strategy &Annual Marketinq Plann in
• Development of a research-based brand and marketing and advertising creative strategy
for both the domestic and international markets and provide recommendations for proper
�
p p � l
execution.
i
t
• Develop a content marketing strategy to deploy across a variety of platforms.
• Design and conduct quantitative and qualitative market research as necessary to
conduct data-driven decision making and reports, as requested.
Create an email marketing program strategy to promote the Destination, including the
strategy and execution of audience segmenting and database management.
Build a dashboard for reporting and data normalization in support of KIWI strategy and k
reporting needs; Develop new features and functionality as needed/requested
Facilitate strategic and special project planning roadmap sessions annually or ad hoc.
B. Media Planning and Cam paign Services:
0 Work with the in-house team to develop, execute, and optimize a comprehensive,
strategic, research-based, integrated, and evolving mixed media annual media plan
targeting key audiences and market segments in both domestic and international
regions.
0 Work with the in-house team to recommend appropriate media channels. Include
opportunities for partner participation in advertising. Develop and coordinate co-op
programs with mutually beneficial industry partners.
0 Provide plans to negotiate, execute, and manage advertising bugs across all media
channels, obtaining competitive pricing, with a strong focus on leveraging strategic
added value.
$ Provide production services necessary to roll out promotional materials and advertising
assets based on campaign concept to final format, including those required for relevant
media and added value placements and delivery to media vehicles as required.
Coordination with media vendors as needed for the production of unique paid print and
digital ad units.
EM paid media management services,
Develop and coordinate advertising efforts for the overall Florida Keys brand campaign,
while emphasizing the features of five distinct regions or districts within the Keys.s.
w
E
0 Develop and coordinate advertising efforts for the five (5) District Advisory Committee
(DAC) areas of the Florida Keys.
* Create and produce advertising for the Umbrella Advise �
� � Committee organizations that
include the Diving, Fishing and cultural industry programs. j
0 Implement and maintain email assets to support the paid advertising campaign,
a Create ads to support the co-op program.
C. Communication & Reports:
0 Proposer shall provide such periodic reporting as may be requested by the contract
Administrator or delegated Project Manager,
0 Attend ,meetings as requested by the TDC and provide an updated recap of projects
including past, current, and planned, demonstrating weekly progress.
a Monthly, provide reports including analytics of the impact of executed media strategies
and tactics, as well as provide recommendations for improvement for all fey
Performance Indicators (including, but not limited to: return on investment, click-through
rate, conversion rate, cost per lead, and impressions) and generate custom reports and
analyticst as needed.
0 Monthly, present data (via dashboard or similar) that provides the data.-driven process
for media buying and displays return-on-investment (ROI).
0 Monthly digital reporting and analysis of all advertising, including optimization
recommendations. Provide ROI insights with measurable results including, but not
limited to: Increase in visitors to TDc website and/or digital assets; Increase in
awareness and intent to visit Monroe county (i.e. searches for flights and hotels, as well
as bookings); Monthly budget reviews, media verification and cost comparative; Audit all
media buys for accuracy and provide proof of performance, including tear sheets, photo
sheets, screenshots and run reports, and ensure corrective measures for any unfulfilled
items, as necessary.
0 complete monthly billing with all appropriate back-up documents, incl ud Ing detailed time
reports, media proof of performance and detailed invoices, original line-item receipts,
and comprehensive billing recap including projections through end of the fiscal year.
D. Campaign oncer)tst Marketing creative, Production & Digital services.
• Development and production of results-driven marketing and advertising campaign
creative concept to support overall media and brand strategy.
■ creative concepting as needed to support niche audiences to meet growth objectives.
• Design and graphics services, including the creation and implementation of original
creative, designs, artwork, layout and design templates, typography, illustration and
photography and other related elements that present a consistent brand for advertising
and marketing initiatives.
I
t
5
'1
0 Editorial services including, but not limited to, copywriting, fact-checking, proofreading,
and editing of all materials placed or handled. E
a Full execution of photography and video production projects (including overseeing the
direction of photo and video shoots, work for hire and talent agreements, creative asset �
selections, and related costs).
6 Provide video editing and animation services as needed for use in any advertising,
digital marketing or website initiatives.
0 Project management related to production work.
Collateral projects including copy, design, production, studio services, contractor
selection and management (as required), print production management (including
attending press checks when required), and management of distribution (as requested).
9 Maintain digital assets and digital brochures, as needed, making updates as necessary
on multiple platforms for optimal user experience.
a Provide strategic direction for the TDc website user experience including design and
content for an integrated effort with the umbrella and district marketing campaigns and
strategies.
0 Services related to a unique occurrence that has a significant material adverse impact
on tourism in Monroe County (e.g., post-hurricane, regional public health crisis, etc.).
9 Creative design and coordination of production for various support materials, display
items (e.g., displays, pull-up banners, backdrops, etc.), and other items as requested for
use at tradesho s, activations, and other events.
0 creative and project management support for consumer activation events.
0 Research, negotiation and procurement of promotional items in support of creative
programs for events, activations or campaigns.
0 campaign landing page creation/production.
0 Campaign/creative testing services including strategy for methodology, technology}
administration & result reporting.
0 Strategy, planning and execution of specialized digital projects such as virtual reality
development services, augmented reality development services, apps, Al chatbots and
other new and emerging interactive services.
E. Account Maintenance:
Delivery of all media source files (including, but not limited to native and finished layered
photoshop files) to TD .
Assist in the management and organization of all digital assets.
Oversee the organization and upkeep of the TDC YouTube channel
Conduct regular status calls/in-person meetings with internal marketing team and
partner agencies (social, public relations, and global representation firms) regarding all
active projects, and maintain highly responsive email and phone Communications.
Agency fees will be inclusive of travel for meetings.
0 Attend, create, produce, and participate in presentations to boards and committees,
partners or other groups as requested and needed. Agency fees will be inclusive of
travel for meetings.
0 compile and submit award applications for top associations in marketing and tourism.
Provide support for public relations, website and sales staff both domestically and i
International.
* Development.and production of the Annual Marketing & Communications Plan in a
manner and format approved by contract Administrator, as well as any operational and
strategic plans as necessary including assistance with Destination International's DMAP
certification.
0 Services related to producing approximately 3-5 partner/industry events each year such
as grand openings, luncheons, or other events pertaining to the TD , This includes
details related to catering, venue rental, audio/visual, entertainment and programming,
decorating, and setup.
r
F. optional Services
0 Public relations services and strategic planning for media missions, press trips,
consumer events, activations and events.
Eo content program support including ongoing optimization recommendations and
reporting.
g.
* Paid and organic social media strategy, planning and execution (including content
creation and community management).
Develop innovative technology and marketing initiatives using artificial intelligence and
other emerging platforms.
* E-mail marketing tactics (including an enewsletter program) and list building.
Create audience profiles, personas and user journeys.
Paid influencer marketing program.
Facilitate first party market research.
The above scope of work, including all identified deliverables and success parameters are
subject to change based on a collaborative roadmap planning exercise between the Starmark
and Visit Florida Keys Teams as a part of the onboarding process.
4
i
1
ATTACHMENT E
MONTHLY FEE &AGENCY RATES
1. Compensation
A. Monthly Fee: FAgency compensation shall be paid, subject to availability of Tourist
Development Tax Funds and approved purchase orders for a negotiated fined price as
t
described in Exhibit A - Scope of Services for the following service Categories:
f
1. Media Planning &Campaign Services
2. Communication & Reports
. Account Maintenance
Monthly Fee: $164,010.00 per month (1'0 5 hours at a blended rate of +154 per hour)
E. Project Deliverables: Agency compensation shall be paid subject to availability of Tourist
Development Tax Funds and approved purchase orders as described in Exhibit A -
Scope of Services for the following service categories:
f1. Brand Strategy &Annual Marketing Planning
. campaign concepts, Marketing Creative, Production & Digital Services
The blended hourly rate for Project deliverables will be 154 for all agency roles.
C. Optional Services: Agency compensation shall be paid subject to availability of Tourist
Development Tax Funds and approved purchase orders as described in
Exhibit A - scope of services for Optional Services.
The blended hourly rate for Optional services will be 154 for all agency roles.
2. Third Party Vendors:_Agency agrees to negotiate for the lowest price mailable from third
party vendors and that all costs attributable to purchases from outside vendors shall be
approved with Purchase order in advance and invoiced to the County on a net basis with
no markup or commission to the agency.
..........................
III lu>
111'.."l
�µ[�Ilpp�wl
1111111t Z-
Iwwl�l nmlm
IIII�rn II��ffAIIIIN"_
011
1 INVE
IA
�mrr�s mn
p c 'tea ri n,
19
IP
' '� 77z xi m �;7:J� lw.:. :rJ. •�fyy�'�'. 5E E,�} "+L... yl .w ' �.;���. �'f.:..A r 1'w 's:a Z gym... '.fix �.i '"y��z'eYr. -W A� ' '"1N, rm ' •� li7l
°�i
K7 t i1 ;13. .�.1
U. k W.IA -•' '% ail',G. �',
:„ :; m " Y:
_ c.
......................................................................................................................................................................................................................................................................................................................................................
fgl(�I,II4I�1111
'EII II
IIIIIIIIIIII
IIIIIIIIIII
8
11111
IIIIIIIIIIIII
C. II
I
IIIIIIIIIIIIIIE
1111116E
IIIIII 11111E
�IIII 1111
Hi
1111 11111 1.0
..........................
IIIIIIIlm11E>
lll...l
�µ[�Ilpp�wl
1111111t Z-
Iwwl�l nmlm
IIII�rnII IIffAIIIIN"_
w,>01
1 INVE
Ik
�mmr ffm
I'
., W a..
3 E< r Cam.,r. :1 •G I1 ``'��,I.; w" a'
IM
..4r ,,,.'� ^•J< ,��•u "I(•a"' n IYw .r x "W �.w 1 ry
lY �
C1. �� M7 el.��..•..,� v W rry.vi
li,,U4 � '7l a' a,..1n7 ,y, „s n �N W •'..,,��. P.i,.. � q n:'^'i�it'n.
41 �•y.;. :i
et
i.�xe r'^I:�! -�'�...A � i F'........y�� ,� �:.a: � � ,:..�� ,.� •� P 1��F�J!l.
� �� 'i., �.�. M. .� 1,.R,..,, �:::ry�. ,�}I r;i ray r•. '�j' J..�1�
•C;� •�.�� cr � y-, 9.0 � ,A�:i:.. "'"�.�. IET _._.,ram.�.� .� n) ��k
:der �rY .� P,,. !�s.J ..;� '.� w. [:9>�•... .•"�,�� ,„. A
7,b �` :'I :�,YES I' �.....^ "'II � � vl�_� ....�� •.I � �v rJ
41
,,rr+�ems '". �•::a ;,,: _r � �... r� r. �;
I P
n7d
fAR I.i" ` ...Y! f"-' i.....Y"N ^ '� iM
m c S «. 'i mJ
a... r f d Cx h G
..�.._ `��".. 1� m:�d F.,J� �L7• "G' 1,L.7 � 'HW
.. emu �.' Y�.Y 'r Y,} :sa
..sr 'rlfJ Its w' ,^rzF:l. SGf.".b%rs ,J^ M. cj
a
i��f'S: �' ' �. 5.:�. ''"l' ,"`,..:r"'GJ�.,w'r'I. 6""" ^ 4 � .-•r uru
T'
M�.....,�:: .....�+°lam.�;,k'w�' .�. 1^r, [•�•s ".T� :/: � '.,P;� �' i.;�.� �...r
......................................................................................................................................................................................................................................................................................................................................................
IIIIIIIIIIIIIIF
lul
8
11111
11111111111
II$¢$IIIIIIIIIIIIF
I$¢$IIII�IIIIIF
�IIII 11111E
8
11111
11
flq..I....IIIIIIIIF
'rrr II
IIIIIIIIIIII
IIIIIIIIIII
IIIIIIIIIIIII
IIIIIIIIIIIII
C
11
11
Hi
r-0
..........................
IIIIIIIlm11E">
lll...l
�µ[�t ZIlpp�wl
IIIIIII -
IwwI�V nmlm 0
IIII�rnII IIffAIIIIN"_
0 1
1 INVE
IV
r.
..r. _. :�,•,""•' ."Jl� 'i ..W xW '�y to -- 'Lb
r•� +Eli �.."i �;�,y d.V r~'. 'w' '� +„y '"• � y, •• '+.'� ej
.�: •. a..� (� f� �'�.�' f�� .,.. �. iy Y,Y ,� �1 'L.1' f'.� �ri ite.a•dk
1.f'u� 9:'
cry yCk
m,�, ..4µrc.
�:rr�:.r-'..
tr":I rz"S•,,:C„1'�'' ✓ :,7` r+ :_. ..... n F: �,. 4 r"I Cy :w L.G.
r.e .�'i_" "�' �= Ry S.A''"4" �'.�• :.;Say � ;.� .,..�. �`�-> �''. ":.� :r''. 'hr._'' �;I � �ii
e•V
.�.o'e ea
r a :�.ya�y.�•:rxx
w k P..II
rr``II''
'1t�J IM '���V ..tr '.: � '1,r �••� �� S, ,;;o�� „y C�� �' 6 iy.pV'� �.;:
r• .� g pr pa �Lk �° f,,:,:r;. C$' •; ,pj. i. ,.;•,•.� ern ..!e�f
e >. ate"w' ^.; V 11
Cb
tD
77
Ij
45
.'T,r
�'J n •~` `w "�.A«ewe r '�V�"�: tj
'a}'^� K �w' s;ym�r:y 'r'�
..�I fi r'r• Cr C„i[:� s..' k.f'. �.� r"� .�... � i<�•�.. .� i. r•yi+Ay'�
nllilllllE � i .C:• Al; '•3 ;:i •a' �- NI
lE L.. •�.Y ,wi r!5 .a -•C `l' va r`t
u:• cry S'.w. J•1•Y'1 rr` t r- '' .:Fl + !wl �.,+S
ICJ ��� .p"'4".� ',l• ...... L.V 2' :G_, 'CJ �.. � j..:� �••TJi M.' i
eM
A �.1 Ix
= ;� rU U C.y ram-•;l rA..r',.'i.:"7
a';s :T_ rf' 6=-,•� � ""�in Gr.
,; `' x j i •C'.;;; .' YR�-- VY Per�•a n_y n l ���. :d ds]'.T.•.; :J^
�Ik
IIIII �.� Lj
.6y
I''r� •�. °'[5:.i'b����,�� J �, r,l rw" r•+.p� ;� any. ..r S°.1�C� 'S.J .w• !'r1r.,ti �.'
n.ice. •FJ
IIIIIIIIIIIIIIF •�• {y 1 r -/ '
T.
$¢$ T..7 :R'!^'q,C. Cj,•P a :.:J:Y .......� rj Id`y�p lr...`�.�. ..." '�'i^". in
IIIII�IIIIIF w..r"" '.__ �•* •w
InnnminlE i,,�,•i.,.j(J':i ._ :
$¢1111 11111E
�Illl l llll
......................................................................................................................................................................................................................................................................................................................................................
�Illl l llll
8
IIIII
�IIIIIIIIIIIII
1111 IIIIIIIIIIF
IIIIII
11 11 11111E
lu
II
$¢$�1111�1111
�Illl l llll
$¢$1111 11111E
�Illl l 11111E
lull
I11111111111
IIIIIIIIIII
11 11 11111E
11111111111
cr)
Hr
11111111111
..........................
IIIIIIIlm11E>
lll...l
�µ[�t ZIlpp�wl
1111111 -
Iwwl�l nmlm
IIII�rnII IIffAIIIIN"_
0 IL
I INVE
I�
�mrr�s mn
W5
CY r71 � �x•".� � �
•l
cl
rz
cri
raq �,1
o..;fd ate' .�,� hl+ G5 � ;� .•-
y..,y �,.�3� �.� C7 � � ""'..CFI�� �''^•� V9
.may ra'�-•�v �z`
�" •^ {--� ;•CES �+ J
40
p�.
.�,. �•Lek i:w;l>1
ern.
;J.. i
nllilllllE �'� 4,pC,•�y�.,5 4���ry�'�.i off„�° n � �+ � '�'-Y" 1 � �'i? r,I7
s2 aGl.yr.fi r c/" "S.. •Ci ham.
11111
u
u
Inn ml
.1Illq�s�nNne
ffff11V11'llllllF
IIIIIIIIIIIIIIE
1111 11111E
'$¢$EII II
�IIII 1111
IIIIIIIIIIIIIIE
F-
IIIIIIIIIIIIIIE
F-
�$¢$11
IIII 1111
I
IIIIIIIIIIIIIIE
IIIIIIIIIIIII
1111 11111
IIIIIIIIIIII
cr)
�IIIIIIIIIII
1111 IIIIIIIIIIF
�IIII 1111 e.+�.d
..........................
IIIIIIllm11E>i
lll...l
�µ[Illlpp,��wl y..
IIIIIIIIIIINY Z 6
Iwwl�l nmlm
IIII�rnII IIffAIIIIN"_
01
1 INVE
IA
�mrrr«m
Z., yi7xVi Al iA':Yk
�. 1l5 r...i�'Y r,JY,rx �. i;r y'', �J f:A •/I�i ... nJ rr
egli
vi
,....� �^i!a xi •� ..; ;�s ..,I ���rr.is
-xYl i�N y1
%J L• a•. uq C'G
hd. f%i .. G%; '.YJ,A�L'' {y :K f�':Y ;. -y ,.S.r. �7� .i�•;A'f F..4
W r_:
M all.
xi
R--., r�.'', L:: �. T'µ C::� il'1� .w v �'.. r��•',u"lY Y
"��- eH•"� ,Sw� L:....r. �fS
�...� R. �.
wy >:�'1 NW�.� Y: �.. "Y,J .L• � im„..r .. �art i '1 .
� -@' "� ['�L'�' 1.�r �Y1. Y'�.:.:] ""..1.7✓ I�hi� NJ"M Vrl' •nr w
L,. .M � :f5:.I 'J'r �'�•...1 r.J .µ� pJr •:f: V'i i
T7 .-• y �.�' FA6.� "C��. w,.W�.r �"RYr•J [b�••, I:3�,ia AF � ..r..' ._.r'n
.N.7 .x 7..E.! 'i. ..C. .G.... J,'lwJ�"' �� .,�'.•r5l 'C:..C_i K,'J. �� fa'-0.�4 •'�.
�yy I wr "r•Iw !;Y wY"VV' ��Nl `k;fl I(f'JIi y r..... Y;. ._'Au V ICJ.
•Z�•W.
',u ftli .D VJ
ou
r". f.'YJ �fs:ice: G:. 3�i-� r%nl .G;` C•"" p`"1�,�K''•+ -- .''ai '''r
:: �"''+ r7 .,:.� r e°'¢ ''.:c: w ,�V°•a.,W� r'aryl_M w°:.i w.'s.ir;i
RY J "a �-� J;_ ,w ��:J I �'.�i+ ,,,_, '.N,:.7 'tl•. � u:Sri 'r'
�41, F! •--. n p T7 'I":,wq ryrw•��fAA .M�' �.'F A.
ni a�.iry� � iYA �.ti J ♦t
rj
•W°..Y iJ J +- 'Ix ,w ii. •�' i. u 'rx :J.
LJ� .. w
'.,a e_r TJ 3,1�. '^'• � .. R 3 f,J iJ;J %� ',�TT' !^`,. :,t3 �Wl re. '�'^, ..Y Y]v 'ir= 'J• i' i3F "�•;Y,. 's':%7 !l:, r11,~[•y7"ru '. RA` :
ev
C `ry'.t 3:Y rf: iR: •} i.i M. IJ;..C;':1-,
•^.'i. '?.w .r..,,G v.. :�_..._. ...... �G,a Lt.
1111�
([nllllllllllF
1111 11111E
I$IIII�IIIIIF
�11111 1111
�11111 1111
$¢$1111 11111E
I$¢$IIII�1111
IIIII�9¢11111E
�11111 1111
�(,$q�1111 11111E
1111 IIIIIIIIIIF
I............
0
11111
I............
IIII 11111E
..........................
IIIIIIIlm11E>i-
iii..l
�µ[111Ipp,��wl y..
IIIIIIIIIIIIW Z L6
IwwI�R Ilmlm 0
I��rnll IIfrA1IIlN"_
'°.0 1L
,INVE
IY
u
IIIIIIIIIIIIIIF
�gg
S 0 7,. kh�•• �.�.w ..
C.
�nnffiml S`+ ...T sh xas <:� r�'�ar�•i �..���, � ��. x
InnnnnnlE �% f!'1
:Yl7 r•x��� u• �rS ��r
r. Ld s.� �; .,.�,• �`. '�'.CGS Y
wir. '
V.i �4.1i
7R S-
5'1;ne:r:7" r Y8 �.•CI:
IIIIIIIF .9I �J� �i
.�:.
.1IIlg�nNne �[ nn.�.��I� � S'; .., L".�,{ �. .Ir .__,•�:�n me .� �� ....
ffffllllllllllF ',M .yld E'. '.'.]C::.f.1"IS w kw ..F i s'rJ n V:
.W.wI I,'..e� ;.0 Wv A,;r _ N!:
Ci .d?".. a "�awnlJ-• C;"'� C"x�".i..,rp
0.11
ns r-"•'•Frj g r i w:'..y N _LJ
a ra
:i J
'p" [` r_? ca t:! "fir ••W'•-' sn �'' �.!
W u 4 w,� Lw'.B••�
11111111111 I.. � �' 4,;
IIIIIIIIIIIIIIF AV G Q/ r r�^'• �,,.,''„j�I im 1 1'� .:, 0:'JI yrk 4,
�gg - ?, �• n�.x uA«i fl 41 i,,:,[ „^flp iw•f�;j. [ IiNi• [L:il�'.' �.[.:
Illllfl lwr s �'k �• :a`•.?6'Y;h CIYI".::..
InnnnnnlE I: �I �'� C GIs.>'"• :N •• F-s;..-� ��CI..✓�.�;u`; �;t N.n� � �:.;
w.l ;.� rJ' :9 dx Sw ���:�.�rJ •c rrr,,�isJ ..:�ffy C �"� .�,�-�� rs.
+:� �, P.x I] i cN r', '� I:7��[..,I�.�,��A.�,�'•.mC'.: !'w�� "•7�_L•' r• ��' I �: °vl i.:f r
�wj f:W�.�" C�S�k
IIIIIIIIIIIIIIF �' f n ':ry± •4L... V.J'
.35
e5 .m
q,rc
u
F Y:�CIYJi i!7"'.y r I� "'': oM'.
_ z l GI
IIIIIIIIIIIW r^1� •iY Y ::. %:µ
"C:,'
�'"" �I Cw. n. �»< -�i ;�,� r z :.'x�.. '�' �r, '�.�Zs sr'I!Y c!I,�. e .Y1 �'�•
Ci
Pq
C.i •. '� L9' .� Q[7' L '''�F.' ..Ay N„d F.'a,iu.'"'.J,jJ°.3 ..�v';,pf,G:.fyc a_,_, �.. C�
nn mnE LJ:1 rrs �'. r �; Ri.j.•oe ", .C:.W".�� wa.�.;. rnl r� 1
CS ,:'�,',.'•':1 -y",Y ... 'r
ii 15] i2. `� r7. ?Z• W. IT,.n
�!' �h ""�
•�,;. �? WY: �i... I.k.( �J: fry GE$.Yw.''::d.1' yp N-efl�„_ �., J'�d;j.!',y Id:G '� :r.�!��`: `" �lis
C. i 'ti .x ..:I �.� _` 'rr' .�r",���';r.X',vT..R;;w �,� J '�;; .::' •-1;'t H:;si is
r _
;Y
�
m^� ;w... � !.� �.,i e:r ... �;•k.F:W r.rli�i��.t'�r����aJ�',�..]]n,�,,..' r�I�:. �;� i :,�
r
ry
:J fl C. � $s i� r. i;!�r'•LJ T'• ^[�7.�3 h9'.:J....'"•"3� y�� yJ����: � ;Y.J��. �� �.'C:.' 'Y:1 d' c6 I:r ",• -;:]. w y; S7 .N w tl; �w �'^ A'J
:'T' ..� :J i'J 8p ..� •':J_ P,7 •.�:a 7!d=P!F7 a:i C;y.wl �7 SJ: °m' r:7
!,S M['n,.yr.is..l C��....��I a xW.'�.•
IIIIIIIIIIIIIIF
11111111111 I�r
1111 11111E
8
IIIII
lull
$¢$ ......................................................................................................................................................................................................................................................................................................................................................
�11111 1111
1111 11111E
11
0
IIIIIIIIIIIIIIF
8
IIIII
I
II..............
IIIII�IIIIIF
IIIIIIIIIIIIIIF
1111 11111E
IIIII I IIII
1111 11111E
0
11111111111
�11111 1111
lul
m
IP'1
C"j
..........................
IIIIIIIlm11E>
lll...l
�µ[�Ilpp,��wl r^..
IIIIIIIIIIIIW Z L6
Iww1�1 nmlm
IIII�rnII IIffAIIIIN"_
,°.01
1 INVE
I�
IA1 mrr11 mn
11
Inn ml
I
I..............
0 r lul ....................................................................................................................................................................:.]...Ilu!:l:n:r�llfl'lf<i/lf
$¢$
fI(�III4I�1111
'EII II
1111 11111E V'1
af
nn mnE E"7 dJ CLfY ni} M"y p
., �.C~ �....•us fR'a G.. •�C cS
ibb
nn nm
• ram.. riP.�"C.7�CL�� � ���
all
e 'y„d � r7"� C.Y >•. W `�' � CAI nnnnnmll ,w. Ry � ,.�'".r �� _ �.�qj1.•` A]:.�-�!,''a.,n ems.,«`..C��
Md r� ya q � °�S cc- yr. E� •7
Wl L .-c I
Innmml :a ''x-r'#1} °•�5 CB i'C V` ,i dg C0r]� °`'S•'
Mt� �g� ��.s� l�57 "�"' �'y W ^,...'ts
nnmml ■.1 Ff} :tP r .. Q•4 W ua r' �''ern 6!' J'
f:�7 ,. �. �:.^CS;,r >�aea:it �� ` t7¢s`�:+�� �:,� � y � :-•
i. `� da Y s-, f.,,,,,,�,`�y i;,s[j"'w:eW g� C'S :'�•q•^' i•. 5 C7
__
"w' 8G '.Gq^ }'� I +� L"��y� �' Wii:.n �ACV� �yam„ Cry ��,.��7:,, "� C! •� � L•� I
I�� �R �L� i"•- s.:.: r3 Ci �; a.+ -fit�y:. �y :�
� 1
lul � rrt � CrCr� �7;�.•�_ ."��-w?,V � 1.'"x„'
17 C }r CJ ty [! C5 C xS w
p4 cn QY !y ly u1. CS vn Cy 1 GF IFYjg q{ Cl CW
11111111111111E .. •r; wi a..; C� �.I]' Sri - 63 Ewe [�'Y •s,i ='
1 ( '9,d VS 77 C9 r uJ'A,1 ,•s. L r rll P .ri f,,,^'1 Gi,� m .,
..��� � ,"�' �'.� qp •.:;,,,)'�•' °�::� G+ �7 ��off.�cs.C,J C:.t�ora � aY� �,� � y
If w 47��G? gk @;;y.•.�. C. C7.C7 P ��....w.l
�II�� x^ its•� ",�."'"'r`•i
nnffiml � RYV "� ,,,� � r,C''m"Lq G Pr, J� �•G� '33� �"y„ "ai
Ci
I
II
11
IIIIIIIIIIF '.......................................................................................................................................................................................................................................................................................................................................................
�lu
mlilllllE
11111111111111E
-
W(�
,4
'$¢$111 II
�IIII 1111
8
11111
11111111111111E
lul
8
11111
11111111111
111111111111111E
I$¢$IIII�IIIIIF
�IIII 11111E
8
11111
Vk
I111116F
IIIIII 11111E �r-----•
C"j
A�.C]R,L7® DATE�MMIDDnrYYY}
CERTIFICATE OF LIABILITY INSURANCE 02/19/2025
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS
CERTIFICATE DOES NO T AF FI RMATIVE LY OR N EGATIVE LY AMEN D,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S),AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT. If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER CONTACT Ashley Hubbard
NAME:
RSC Insurance Brokerage,Inc. PHONE FAX
A/C N❑ Ex#: (A/C,No):
160 Federal Street E-MAIL ahubbard@risk-strategies.com
ADDRESS:
INSURER(S)AFFORDING COVERAGE NAIC#
Boston MA 02110 INSURER A: AXIS Insurance Company
INSURED INSURER B:
Starmark International,Inc. INSURER C:
201 E Las Olas Blvd INSURER D:
Suite 1040 INSURER E:
Fort Lauderdale FL 33301 INSURER F:
COVERAGES CERTIFICATE NUMBER: CL241 1 01 2605 REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDLSUBR POLICY EFF POLICY EXP
LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY LIMITS
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
DAMAGE TO RENTED
CLAIMS-MADE F-1 OCCUR PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV INJURY $
GEN'L AGGREGATE LI M IT APPLI ES PER: GENERAL AGGREGATE $
POLICY F-1 PRO JECT ❑ LOC PRODUCTS-COM PIOP AGG $
OTHER- $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $
Ea accident
ANYAUTO p BODILY INJURY(Per person) $
r.
OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY(Per accident) $
'
� � �.
HIRED NON-OWNED ORY, „ �..:+ PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY 2 20 25" Per accident
I -
UMBRELLA LIAB °'-
OCCUR Kt
EACH OCCURRENCE $
„ -
EXCESS LIAB CLAIMS-MADE AGGREGATE $
DED I I RETENTION $ $
WORKERS COMPENSATION PER OTH-
AND EMPLOYERS'LIABILITY Y1N STATUTE ER
ANY PROPRIETOR/PARTNER/EXECUTIVE r-] NIA E.L.EACH ACCIDENT $
OFFICER/MEMBER EXCLUDED?
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
Multi-Media E&O/Tech,E&O Cyber Each Loss $2,000,000
A Cyber Liability Sublimit P-001-000145918-06 07/11/2024 07/11/2025 Cyber Limit $1,000,000
Aggregate $2,000,000
DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
Re:Professional Advertising Services for Monroe County Tourist Development Council.
REVISED-02/20/2025
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF,NOTICE WILL BE DELIVERED IN
Monroe County Board of County Commissioners ACCORDANCE WITH THE POLICY PROVISIONS.
C/o Risk Management
AUTHORIZED REPRESENTATIVE
P.O.Box 1 026
Key Vilest FL 33041
Q 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
ACORD CERTIFICATE OF LIABILITY INSURANCE D02/19/2025
TM
PRODUCER Serial# 168668 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
SOUTHEAST INSURANCE GROUP ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
2GG5 SOUTH BAYSHORE DRIVE,STE 1��1 ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
COCONUT GROVE,FL 33133
PHONE:(306)442-1600 INSURERS AFFORDING COVERAGE NAIC#
INSURED STARMARK INTERNATIONAL, INC. INSURER A: PACIFIC INDEMNITY CO. I CHUBB 20346
201 E LAS OLAS BLVD. - SUITE 1 040 INSURER B. FEDERAL INSURANCE CO.I CHUBB 20281
FORT LAUDERDALE, FL 33301 INSURER c: HISCOX INSURANCE CO. 10200
INSURER D:
INSURER E:
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING
ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES,AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADD'L POLICY EFFECTIVE POLICY EXPIRATION
LTR NSR TYPE OF INSURANCE POLICY NUMBER DATE MMIDDIYY DATE MMIDDIYY LIMITS
GENERAL LIABILITY EACH OCCURRENCE $ 1,000,000
DAMAGE RENTE
A X XI COMMERCIAL GENERAL LIABILITY 000036051302 9-8-2024 9-8-2025 PREM SESOEa o cu ence $ 1,000,000
CLAIMS MADE F1 OCCUR M ED EXP (Anyone person) $ 5,000
PERSONAL&ADV INJURY $ 1,000,000
DEDUCTIBLE 0 GENERAL AGGREGATE $ 2,000,000
G EN'L AGGREGATE LIM IT APPLI ES PER: PRODUCTS-COMP/OP AGG $ 2,000,000
F_�
X POLICYF_� PRO-
JECT LOC
AUTOMOBILE LIABILITY 000073605301 9-8-2024 9-8-2025 COMBINED SINGLE LIMIT $ 1,000,000
ANY AUTO
(Ea accident)
ALL OWNED AUTOS
BODILY INJURY $
SCHEDULED AUTOS (Per person)
X HIRED AUTOS IS BODILY INJURY
�,.X NON-OWNED AUTOS (Pe
r er accident)
PROPERTY DAMAGE
DEDUCTIBLE 0 0.25
Per accident) $
I .. vivr :•crmwnwrnsrrm^:^nar-_-=`.'mrmmmmmm+++'rn�+'.-':,,�-- ..
GARAGE LIABILITY Y AUTO ONLY-EA ACCIDENT $
ANY AUTO OTHER THAN EA ACC $
AUTO ONLY: AGG $
EXCESSIUMBRELLA LIABILITY 000078188419 9-8-2024 9-8-2025 EACH OCCURRENCE $ 5,000,000
A X X OCCUR CLAIMS MADE FOLLOW FORM OF AGGREGATE $ 5,000,000
PRIMARY. PROD COMP AGG $ INCLUDED
DEDUCTIBLE EXCESS COVERAG $ 5,000,000
RETENTION $ PERSON INJURY $ 5,000,000
WORKER'S COMPENSATION AND WC STATU- I JOTH-
TORY LIMITS ER
EMPLOYERS'LIABILITY
ANY PROPRIETOR/PARTNER/EXECUTIVE
EL EACH ACCIDENT $ NONE
OFFICER/MEMBER EXCLUDED? EL DISEASE-EA EMPLOYEE $
If yes,describe under
SPECIAL PROVISIONS below EL DISEASE-POLICY LIMIT $
C OTHER UC21 2291 73.24 1 0-1 9-2024 1 0-1 9-2025 A: EMPLOYEE THEFT $ 1 00,000
CRIME/A: FIDELITY& CLIENTS PROPERTY $ 1 00,000
D:TECH FRAUD-$2,500 PER OCCUR DED. D: COMPUTER FRAUD $ 1 00,000
DESCRIPTION OF 0PE RATION SILOCATIONSNEHICLESIEXCLUSIONS ADDED BY ENDORSEMENTISPECIAL PROVISIONS
CERTIFICATE HOLDER, MONROE COUNTY BOARD OF COUNTY COMMISSIONERS, ARE INCLUDED AS AN ADDITIONAL INSURED AS
THEIR INTEREST MAY APPEAR AS RESPECTS TO THE OPERATIONS OF INSURED UNDER THIS POLICY, AS REQUIRED BY WRITTEN
CONTRACT, SUBJECT TO POLICY TERMS, CONDITIONS&EXCLUSIONS. WAIVER OF SUBROGATION APPLIES, PRIMARY 1
NON-CONTRIBUTORY BY ENDORSEMENT IF REQUIRED BY WRITTEN CONTRACT.
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION
DATE THEREOF,THE ISSUING INSURER WILL ENDEAVOR TO MAIL 30 DAYS WRITTEN
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CIO RISK MANAGEMENT NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT,BUT FAILURE TO DO SO SHALL
P.O. BOX 1026 IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER,ITS AGENTS OR
KEY WEST, FL 33041 REPRESENTATIVES.
AUTHORIZED REPRESENTATIVE 13459
L I KA THI PENNEY- m
ACORD 26(200 1/08) @ ACORD CORPORATION 1988
AAAABEN
CERTIFICATE OF LIABILITY INSURANCE DATE(M/202 YYY)
21�92fl25
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s),
PRODUCER CONTACT JoAnn Bruno
NAME:
Commercial Lines-(248)353-5800 PHONE 248-353-5800 FAX 61 fl 537.2371
AIC N❑ Ext: (A/C,No):
USI Insurance Services LLC ADDRIESS. GMBAAAACERT@usi.com
2600 W. Big Beaver, Suite 140 INSURER(S)AFFORDING COVERAGE NAIC#
Troy, Michigan 48084 INSURER A: XL Specialty Insurance Company 37885
INSURED INSURER B:
Starmark International
INSURER C
201 E Las Olas Blvd, Suite 1040
INSURER❑
INSURER E:
Fart Lauderdale, FL 33301 1 INSURER F:
COVERAGES CERTIFICATE NUMBER: 15938829 REVISION NUMBER: See below
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR TYPE OF ADDL SUBR POLICY EFF POLICY EXP LIMITS
LTR INS❑ WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
CLAIMS-MADE FIOCCUR DAMAGE TO RENTED
PREMISES Ea occurrence $
MED EXP(Any one person) $
PERSONAL&ADV INJURY $
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $
POLICY PRO- F LOC
F-] JECT PRODUCTS-COMP/OP AGG $
OTHER: $
" COMBINED SINGLE LIMIT
AUTOMOBILE LIABILITY $
. „,.,,--_, Ea accident
BY ANY AUTO BODILY INJURY(Per person) $
OWNED SCHEDULED
2.20.25
AUTOS ONLY AUTOS ....W""' �� '�- BODILY INJURY(Per accident) $
HIRED NON-OWNED 10 $w'", PROPERTY DAMAGE
AUTOS ONLY AUTOS ONLY WAIMW- Per accident
$
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE AGGREGATE $
� DED RETENTION$
A WORKERS COMPENSATION RWC6200370 01/01/2025 01/01/2026 X STATUTE OR I PDT H
AND EMPLOYERS'LIABILITY
ANYPROPRIETORIPARTNER/EXECUTIVE YIN E.L.EACH ACCIDENT $ 1'000'000
OFFICERIMEMBEREXCLUDED? C N I A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ ��������
If yes,describe under 1,000,000
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $
DESCRIPTION OF OPERATIONS I LOCATIONS!VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
Evidence of Coverage.
CERTIFICATE HOLDER CANCELLATION
Monroe County Board of County Commissioners SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
c/o Risk Management ACCORDANCE WITH THE POLICY PROVISIONS.
P.O. Box 1026
Key West, FL 33041 AUTHORIZED REPRESENTATIVE
The ACORD name and logo are registered marks of ACORD @ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03)
(This certificate replaces certificate#15920427 issued on 12/11/2024)