HomeMy WebLinkAboutItem D16 COUNTY of MONROE BOARD OF COUNTY COMMISSIONERS
Mayor Michelle Lincoln,District 2
The Florida Keys Mayor Pro Tern David Rice,District 4
y Craig Cates,District 1
James K. Scholl,District 3
� «
Holly Merrill Raschein,District 5
Regular Meeting
July 15, 2026
Agenda Item Number: D16
26-32331
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: N/A STAFF CONTACT: Ammie Machan
AGENDA ITEM WORDING:
Approval of 4th Amendment to the Agreement with MMGY Global, Inc. to add attachment F - Film
Florida Keys Website page development and attachment G - Airtable support to the agreement. This is
paid from TDC fund 116.
ITEM BACKGROUND:
This amendment to the agreement incorporates two additional items related to the website and
technology work that MMGY currently performs for the Monroe County TDC.
When Two Oceans Digital's web contract ended on March 31, 2025, in addition to having MMGY
Global scrape, host and repost the fla-keys.com website (before the new visitfloridakeys.com website
was built), we also needed them to do the same with the Florida Keys film commission site, formerly
filmkeys.com.
At that time, Two Oceans Digital wouldn't release the filmkeys.com domain, so Visit Florida Keys
secured the filmfloridakeys.com domain and MMGY Global made a quick copy of the filmkeys.com
site on this new URL. Similarly to the migrated fla-keys.com site,the migrated filmfloridakeys.com site
is a `static' site which currently needs MMGY developers to make any necessary changes to it.
This scope of work is to have MMGY rebuild the film commission site on the new visitfloridakeys.com
site/domain/hosting platform and have it match the look and feel of the new VFK site.
The TDC approved this addition at their April9, 2026 meeting.
The TDC and Visit Florida Keys are using a relational database called Airtable that serves as the primary
data foundation for the work the team does, across marketing, sales, technology, partnerships, finance
and compliance. The team is transitioning the ownership of this platform and license management from
Starmark to VFK for operational continuity as we adjust our relationship with Starmark.
As that happens, we are also in need of a new provider of ongoing technical support, maintenance and
optimization that has technical and software development expertise with the Airtable platform.
The attached amendment includes our website, email and digital vendor MMGY Global time to get
familiar with the various databases, rules, configurations and integrations in the VFK Airtable system,
as well as ongoing maintenance and support for any of the existing databases, including CRM,
Marketing Calendar, Partners & Events databases, website integration & deals/offers system, Media
Buy platform, Finance/Operations and the ticketing system to manage support requests.
The TDC approved this addition at their meeting of June 25, 2026.
PREVIOUS RELEVANT BOCC ACTION:
BOCC approved original agreement at their meeting of February 19, 0225 and amendmeents to
agreement on April 16, 2025, August 20, 2025 and March 11, 2026.
INSURANCE REQUIRED:
Yes
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
FINANCIAL IMPACT:
Effective Date: 03/01/2025
Expiration Date: 09/30/2028
Total Dollar Value of Contract: $1,295,300.00
Total Cost to County:
Current Year Portion: $475,313.00
Budgeted: Yes
Source of Funds: 116
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant: No
County Match: No
Approval16. tote Agreement withGlobal, Inc. to add attachment
- Film Floridas Website page developmenta ttc -Airtable support t
the agreement. This is paidfrom .
AMENDMENT Oth AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated this day of 2026, is entered into by and
between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development
Council, and MMGY Global, Inc., (hereinafter called the Contractor.)
WHEREAS, there was an Agreement entered into on February 19, 2025, between the parties,
for Contractor to provide website development services which include consulting advice relating to the
Tourist Development Council (TDC) marketing and promotion of tourism (Agreement); and
WHEREAS, there was an Amendment to Agreement entered into on April 16, 2025, to revise
the Agreement to include Attachment C Additional Scope of Services and Attachment D Additional
Compensation as needed services for the Fla-Keys.com website and email marketing functionality
while the new website (VisitFlorid a Keys.com) and technology solutions are being built; and
WHEREAS, there was an Amendment to Agreement entered into on August 20, 2025 to update
Attachment A Scope of Services and Attachment B Monthly Fees and Rates to add Email Marketing &
Automation Program, Website Domain Renewal, Website Plug-ins & API Connections, and Website
Translation as these services had now been determined through the development process for the new
VisitFloridaKey.com website; and
WHEREAS, there was an Amendment to Agreement entered into on March 11, 2026 to update
Attachment A Scope of Services and Attachment B Monthly Fee and Rates; and
WHEREAS, this Amendment revises the Agreement to include Attachment F — Film Florida
Keys Website page development and Attachment G — Airtable Support; and
NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties
agree to the amend Agreement as follows:
1. The Agreement shall be amended to add Attachment F — Film Florida Keys Website page
development and Attachment G —Airtable Support as attached hereto.
2. The remaining provisions of the agreement dated February 19, 2025, and amended on
April 16, 2025, August 20, 2025 and March 11, 2026, shall remain in full force and effect.
Amendment#4
MMGY Global—Website Service Agreement
IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above
written.
(SEAL) Board of County Commissioners
Attest: Kevin Madok, Clerk of Monroe County
As Deputy Clerk Mayor/Chairman
MMGY Global, LLC
By
CFO
Print Name
Date:
AND TWO WITNESSES
(1) (2)
(1) (2)
Print Name Print Name
Date: Date:
Amendment#4
MMGY Global—Website Service Agreement
Attachment F
Film Florida Keys Website Development
Project Overview
MMGY will develop a new website for FilmFloridaKeys.com using the VisitFlorida Keys.com Drupal CMS
website modules and content types.
Scope of Work
• Development (30 hours)
o Develop variation of main navigation and footer
o Exclude Film Florida Keys pages from consumer site search
• DevOps (5 hours)
o DNS changes and redirects
• Quality Assurance Testing (10 hours)
• Product Management (15 hours)
• Content Migration and Content Entry (25 hours)
• Account Management (5 hours)
Total: 90 hours in an amount not to exceed $14,025
Amendment#4
MMGY Global—Website Service Agreement
Attachment G
Airtable Maintenance
Scope of Work
MMGY will provide the Monroe County TDC with ongoing maintenance of systems previously built on
Airtable. These systems include:
• Customer Relationship Management (CRM) System for the Sales Team
• Project Management (PM) System for the Marketing Team
• Financial Tracker System for the Operations Team
• Ticketing System for Visit Florida Keys Staff
The scope of this agreement is limited to the systems built on Airtable described above and below.
Additional systems will be scoped separately from this project estimate. Custom development for new
features and new integrations not currently in existence will be scoped separately from this project
estimate. A functional specification will be provided ahead of development and will be produced in
collaboration between MMGY and Monroe County TDC. All functionality requiring third-party integration
will be discussed and scoped according to the best possible solution and technical capabilities of the
third party.
System Details
Customer Relationship Management (CRM) System:
Developed to track corporate and sales meeting quotes, monitor follow-ups, export information, and
integration of Destinations International's Event Impact Calculator.
Project Management (PM) System:
Track projects such as Event Support, Partner Projects, Activations and Sales Support (such as trade
shows) to track work, capacity, communicate information, send notifications and automate processes
that are currently manual.
Financial Tracker System:
Cohesive system to manage vendors, invoices, and purchase orders, budget line items (by fund, cost
center and spend category), staff procurement cards and reporting functions that are compatible with
Workday.
Ticketing System
A ticketing system for Visit Florida Keys staff to request tactical updates, refinements or maintenance
items from agency partners. Production is for tactical production time only, updates, edits and
refinements to any of the above Airtable Systems as well as digital assets such as emails, landing
pages, offline assets such as flyers and presentations. Strategic or creative support is not included in
the above studio production support ticketing system.
MMGY Responsibilities
• Technical ownership of VFK Airtable workspaces, bases and systems
• Ongoing maintenance of the aforementioned
• Monitoring, quality assurance and optimization of Airtable systems
• Responsiveness aligned with website maintenance P1, P2 or P3 issue levels
• Fulfillment of the Description of Work above
Monroe County TDC Responsibilities
• Timely approval of project estimate
Amendment#4
MMGY Global—Website Service Agreement
• Ultimate ownership of all Airtable workspaces and bases
• Procuring all Airtable licenses necessary for VFK staff
• Designating a VFK primary point of contact for each Airtable system
• Providing meeting availability
• Procurement or approval of third-party licenses necessary for integrations
BUDGET
System or Item Total Investment Monthly Fees Fee Type
for 12 months
Transition and $6r6OO N/A One-Jime
Onboarding
Ongo*I ng rt l $36t945 Aiabe $3fO78.751
System Maintenance
(Sales, Marketing,
Finance/Operations,
Tic tip
8,75/month Total $43,545
Invoki*ng Schedule..
Agency foes sholl be invoiced as below and shall be due and payable upon receipt 01
invoice from Agency.
INVOICING DATE IN�VOI�CE TOTAL
Rilly 2026 $9t678."75
August 2026 $310-78.75
September 2026 $3tO78."'75
Amendment#4
MMGY Global—Website Service Agreement
ACC OR" CERTIFICATE OF LIABILITY INSURANCE DATE MMIDDIYYYY)
9/25/2026 9/25/2025
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER Lockton C:oinpanies,LLC: CONTACT
NAME:
DBA Lockton Insurance Brokers,LLC:in CA PHONE FAX
CA license#OF15767 A/C N❑ Ext: (A/C, :N❑
E-MAIL
444 W.47th St.,Ste.900 ADDRESS:
Kansas City MO 64112-1906 INSURER(S)AFFORDING COVERAGE NAIC#
(816)960-9000 kcasu(cr),lockton.coin INSURER A:National Fire Insurance Co of Hartford 20478
INSURED MMGY GLOBAL,LLC INSURER B:The Continental Insurance Company 35289
1541180 7309 W.80TH,SUITE 400 INSURER C:Valley Forge Insurance Company 20508
OVERLAND PARK KS 66204 INSURER D:AXIS Insurance Company 37273
INSURER E:American Casualty Company of Reading,PA 20427
INSURER F:Federal Insurance Company 20281
COVERAGES CERTIFICATE NUMBER: 21381505 REVISION NUMBER: XXXXXXX
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDL SUBR POLICY EFF POLICY EXP
LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY LIMITS
A COMMERCIAL GENERAL LIABILITY Y N 7094373023 9/25/2025 9/25/2026 EACH OCCURRENCE $ 1 000 000
CLAIMS-MADE 1�1 OCCUR DAMAGE TO RENTED
PREMISES Ea occurrence $ 1 000 000
MED EXP(Any one person) $ 15,000
PERSONAL&ADV INJURY $ 1 000 000
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2 000 000
POLICYF-] PRO
JECT FX LOC PRODUCTS-COMP/OP AGG $ 2 000 000
OTHER: $
C AUTOMOBILE LIABILITY Y N 7094372809 9/25/2025 9/25/2026 COMBINED SINGLE LIMIT $
Ea accident 1 000 000
ANY AUTO BODILY INJURY(Per person) $ XXXXXXX
OWNED SCHEDULED BODILY INJURY(Per accident) $ XXXXXXX
AUTOS ONLY AUTOS
X HIRED X NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident xxxxxxx
$ XXXXXXX
B X UMBRELLA LIAB X OCCUR Y N 7094375600 9/25/2025 9/25/2026 EACH OCCURRENCE $ 10 000 000
EXCESS LIAB CLAIMS-MADE AGGREGATE $ 10 000 000
DED I I RETENTION$ $ XXXXXXX
WORKERS COMPENSATION N 7094373636 9/25/2025 9/25/2026 � STATUTE EPER R
EH
B AND EMPLOYERS'LIABILITY Y 1 N 7094374074 9/25/2025 9/25/2026
ANY PROPRIETORIPARTN ER/EX ECUTIVE E.L.EACH ACCIDENT $ 1 000 000
OFFICER/MEMBER EXCLUDED? IN N 1 A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 1 000 000
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 1,000,000
D CYBERIE&OIMEDIA N N P--00 1--00022 1 1 1 5. 9/25/2025 9/25/2026
F CRIME J06461293 9/25/2025 9/25/2026 $2M LIMITI$15K SIR
DESCRIPTION OF OPERATIONS 1 LOCATIONS 1 VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
THE MONROE COUNTY BOCC IS NAMED AS ADDITIONAL INSURED AS RESPECTS TO LIABILITY COVERAGES CAUSED,IN WHOLE OR IN PART,BY THE
ACTIVITIES PERFORMED BY OR ON BEHALF OF THE NAMED INSURED WHERE ALLOWED BY LAW AND AS REQUIRED BY WRITTEN AGREEMENT,
SUBJECT TO POLICY TERMS,CONDITIONS AND EXCLUSIONS.
APPROVED BY RISK MANAGEMENT
BY Q �
DATE 2.27.21
CERTIFICATE HOLDER WAIVER 141A.X YES CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
21381505 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
THE MONROE COUNTY BOCC ACCORDANCE WITH THE POLICY PROVISIONS.
1100 SIMONTON STREET
KEY WEST FL 33040 AUTHORIZED REPRESENTATIV '
'ttl 0
(D1988 015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
�G3 o couRr�
Kevin Madok, CPA
Lij,
�.
�o ......... �� Clerk of the Circuit Court& Comptroller Monroe County, Florida
ti40Z coo
N-1
DATE: April 30, 2025
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: April 16, 2025 BGCC Meeting
The following items have been executed and added to the record:
D6 1 st Amendment to Agreement with MMGY Global, Inc. to revise the Agreement
to include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation to
allow for the Contractor to retain the TDC website and email marketing functionality while the
new website and technology solutions are being built.
D7 Domain Names Purchase Agreement with Key Lime Sailing Club & Cottages, in
an amount not to exceed $50,000.
Should you have any questions please feel free to contact me at(305) 292-3550.
c c: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AMENDMEN it-AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated this 1 6th day of April 2925, is entered into by and
between the Board of County Commissioners for Monroe County, on behalf of the Tourist
Development Council, and MMGY Global, LLC, (hereinafter called the Contractor.)
WHEREAS, there was an Agreement entered into on February 19, 2925 between the parties, for
Contractor to provide website development services which include consulting advice relating to the
Tourist Development Council (TDC) marketing and promotion of tourism; and
WHEREAS, it has become necessary to revise the Agreement to include Exhibit C Additional Scope of
Services and Exhibit D Additional Compensation to allow for the Contractor to retain the TDC website
and email marketing functionality while the new website and technology solutions are being built; and
WHEREAS, these services were not initially complemented in the original scope of services as it was
anticipated that the previous Website Agency would continue to perform these services during
the transition period but they did not agree to an extension to these services which are now
needed to ensure that Fla-Keys.com website remains active and to ensure the continued promotion
and marketing of the Florida Keys & Key vilest;
NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties agree to
the amend Agreement as follows-
1. The agreement shall be amended to include Exhibit C—Additional Scope of Services and Exhibit
D — Additional Compensation attached hereto which provides for Domain Registrar Transfer & Site
Scaping in the amount of $6,093, Web Hosting Fees & Initial Set Up in the amount of $16,320,
Website Maintenance & Continuous Improvement in the amount of $26,400 and Email Marketing and
Automation Program in the amount of $78,000.
2. The remaining provisions of the agreement dated February 19, 2925, shall remain in full force
and effect.
Amendment#1
MMGY Global—Website Service Agreement
IN WITNESS WH�ER.EOF, the.parties-:have :set their hands and seal-.on the'day'and year-first above..*
-written.,
� rkk Board of County Commissioners
V � F
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�t��f:� ev��� adok' Clerk of Monroe County
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Jerk Ma or/Chairman
MONROE COUNTY ATTORNEY
APPROV D AS TO FORM
M M G1( G l o ba L LC CHRISTINE UMBERT BARROWS
NNA�YY
R ASSISTANT CQ 4 30/Z5 ATTORNEY
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DATE:
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CFO
Hugh McConnell
ran
Print.Name
Apr 9,2025.
Date • . ,�.� - . :
NDTWaWNE'SE '
,
Aimee Arnoldi Maureen Moeder
(2)
Prin Name Print Name
Apr 9,2025 f Apr 9,2025
Date. Date::
Amendment#1
MMGY Global Website Service Agreement
EXHIBIT C - ADDITIONAL SCOPE OF SERVICES
Domain Registrar Transfer & Site Scraping,, Web
Hosting & Initial Set up, Website Maintenance &
Continuous Improvement,, Email Marketing &
Automation Program
Scope of Work
1. Project Overview
MMGY Global (hereinafter called Contractor) will partner with Monroe
County, Florida (hereinafter called County) to support and maintain the
Fla-keys.com and all corresponding website's presence in order to
support the County's tourism and economic objectives for a period
beginning April 1, 2025 and expiring September 30, 2025. Details
regarding monthly fees, rates, disclaimers and limitations of liability can
be found on Attachment B. which is incorporated here by reference.
3. Scope of Work
Domain Registrar Transfer&Site Scraping
Work inclusive of site scraping of fla-keys.com and filmkeys.com as well as the domain
registrar transfer for 27 web pages.
Time includes:
- account management
- delivery support
- marketing technology services
Web Hosting&Initial Set Up
MMGY to coordinate and transfer the fla-keys.com and corresponding web pages to the
new web hosting platform,Pantheon. MMGY to handle all ongoing communication and
coordination with Pantheon to implement the Web Hosting on the website.
Website Maintenance&Continuous Improvement
DEFINITION OF MAINTENANCE SUPPORT SERVICES
SERVICES INCLUSIVE OF SUPPORT FEE
CLIENT WEBSITE
The services and pricing provided in this proposal are specific to the fallowing weFsite:
httr 5;J.. fla,.....ke s.cor
STANDARD MAINTENANCE
WeFsite maintenance is intended to be allocated for the ongoing care and support of the
weFsite Lase code,features and functionality. For any task that does not fit within the
designated support hours for the month, MMGY will provide a written project estimate and will
require client approval before proceeding.
Examples of support items that will be included in this scope of work:
■ Bug fixes
■ Monitoring and addressing site performance
• Updates to links
• Updates to copy
• CMS updates
• Addressing 404 page errors
■ Communicating emergency information
■ Supporting existing third-party integrations
WEBSITE CONTINUOUS IMPROVEMENT
WeFsite feature requests and/or functional enhancements made by Client will be estimated
by MMGY for time to complete work,timing to implement changes and cast. Client will have
the opportunity to review and approve project estimates prior to work being completed and
Filled.
Examples of feature requests:
• Design and development of new page types
■ Design and development of new content modules
■ Modifications of existing page types
• Modifications of existing modules
• Modifications of CMS
• Addition of any new third-party integrations
■ Addition of any new features and/or functionality
If Client requests work outside of an approved website feature project estimate or work that is
caused, either in whole or in part, by Client or a third party and requires MMGY support,Client
will be provided a written project estimate for approval prior to any overage work being
completed.
IV MGY assumes no responsibility for problems resulting from client or third party changes to
the original code base not implemented by IV MGY development team. Any work to repair
client or third party changes to the original code base will be considered a non-support
request and will follow definitions of services provided below.
Hours are'use it or lose it'within the timing of the agreement.
Here are examples of tasks that support hours are used for:
• Meeting Time
■ Emails
• Task Updates
■ Development
■ Content work
• Monthly Reporting
Hours will be billable in 15-minute increments. Support items are performed during normal
business hours (9:00am - 6:00pm Eastern Standard Time / 8:00am - 5pm Central Time/ 6:00
am - 3pm Pacific Time, Monday through Friday).
DEFINITION OF NON-SUPPORT SERVICES
NON-SUPPORT REQUESTS AND OVERAGES
Out of scope work shall be Filled the rate of $165 per hour for any project management,
creative,development, quality assurance and system administrator hours outside of the
monthly support retainer during normal business hours (9:00am - 6:00pm Eastern Standard
Time / 8:00am - 5pm Central Time/ 6:00 am - 3pm Pacific Time, Monday through Friday).
Billable in 15-minute increments. Out of scope support required outside of normal business
hours will be Filled at$200 per hour.Client will approve all additional support charges via a
separate project estimate.
EXPEDITED WEB SUPPORT
Web support requiring expedited service and timelines will incur a 25% rush fee Lased on the
estimated value of the maintenance costs.The rush fee will be Filled incrementally
regardless of whether the expedited maintenance work was in or out of scope.This excludes
work required to restore the site during an outage.
WEBSITE OUTAGES AND EMERGENCY SUPPORT
OUTAGES DURING NORMAL BUSINESS HOURS
A website outage is defined as the website being inaccessible or offline. In the event that an
outage is caused, either in whole or in part, by Client or a third party and requires support
during regular business hours (gam - 6pm Eastern Standard Time/ 8am - 5pm Central Time
6am - 3pm Pacific Time, Monday through Friday),Client will be billed at an hourly rate of
$175 per hour, billable in 30-minute increments with a one hour minimum.
Emergency support during normal business hours is considered outside of website support
and will be billed incrementally to the monthly website support fee.
MMGY will move quickly to address any outages during normal business hours that may
occur, but cannot guarantee website uptime or the speed and timing by which the website
may be restore.
OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS
In the event that an outage is caused, either in whole or in part,by Client or a third party and
requires support after regular business hours (gam - 6pm Eastern Standard Time / 8am -
5pm Central Time/ 6am - 3pm Pacific Time, Monday through Friday), Client will be billed at
an hourly rate of $200 per hour,billable in 30-minute increments with a one hour minimum.
To minimize any down time during an after hours outage or error,this agreement provides for
up to five (5) hours of support time that does not require specific client approval and will be
billed based on actual hours of support. For any emergency support that requires more than
five (5) hours of development time, MMGY will provide a written project estimate and will
require Client approval before proceeding. In the event that MMGY is unable to secure written
approval for additional development support, MMGY assumes no responsibility for extended
outages or errors. In the event that it is determined that the solution to restore the website
must be executed by the Client or third party, MMGY time invested in researching and
diagnosing the problem is billable.
Emergency after hours support is considered outside of monthly website support and will be
billed incrementally to the monthly website support fee.
MMGY will move quickly to address any outages outside normal business hours that may
occur, but cannot guarantee website uptime or the speed and timing by which the website
may be restore.
Issue Priority Definitions:
Priority Issue Type
Pi Site or application outage
(Complete disruption of access,service or functionality)
P2 Production application issue
(partial disruption of access,service or functionality)
P3 Post-production deployment regression defects and minor issues
(Not P1 or P2 priority)
CLIENT RESPONSIBILITIES
For the purposes of MMGY the above services,Client agrees to provide MMGY with access to
its website and email marketing platforms and clearly communicate website maintenance
and feature requests. Additionally, it is the expectation of MMGY that Client will attend
scheduled meetings, provide timely feedback and approvals in order to efficiently address
needs across all channels.
COMMUNICATIONS
Client will communicate all support requests via email or Jira Service Management (ism),
and MMGY will keep a backlog of items that can be utilized for managing monthly hours
allocations.
TIMELINE
April 1,2025 through September 30,2025 at which point evaluation of needs for the existing
website will be conducted based on the progress of the new website build.
Email Marketing &Automation Program
MMGY will be responsible for providing the following services:
Email Strateay
Providing strategic recommendations and oversight of email programs outlined below:
Monthly Email Deployments
■ Design,copywriting and coding of modular email template
• Design,content,and coding for emails for a total of four (4) email deployments
per month
ouality Assurance Testing
All emails to receive quality assurance testing using Litmus or Email on Acid for:
o Rendering
• Links and functionality
• Content and layout
• Del ivera bi l ity
• Accessibility
Performance Reporting
• Monthly performance reporting on:
• Monthly newsletter
• Partner email
• Ad hoc emails
CLIENT RESPONSIBILITIES
Monroe County, Florida will be responsible for:
1. Providing all owned or licensed creative assets (logo, photos,videos, etc.)
2. Timely feedback and approval on email content and test deployments
Template Design, Development, Platform Integration &Training
MMGY will create a master template with 10 modules in the platform.The modules will be able
to be rearranged and used to create new email templates on an as needed basis.
Platform Vetting &Migration
• MMGY to vet ESP providers and align County needs to ESP provider's offerings,
recommending those that will best achieve County's goals.
• MMGY will handle migration of County email contact list and deployment to new ESP
vendor.
Klaviyo Email Service Provider (ESP) Software Platform
MMGY to handle all ongoing communication and coordination with Klavyo to implement
ESP software for County.
Final software amount to be invoiced to MMGY from Klaviyo. MMGY will pass through the
cost to County.
EXHIBIT D - MONTHLY FEE, RATES, DISCLAIMERS AND LIMITATIONS OF
LIABILITY
Domain Registrar Transfer & Site Scraping, Web
Hosting & Initial Set Up, Website Maintenance &
Continuous Improvement, Email Marketing &
Automation Program
1, Compensation Structure
MMGY Global (hereinafter called Contractor) proposes a project fee model based on
completed projects and recurring fees for ongoing email program,web hosting,web
maintenance support and optimizations for Monroe County, Florida (hereafter called
County). This compensation structure covers a period beginning April 1, 2025 and
expiring September 30, 202
2. Project Fees
Project Timeline Cost
Domain Registrar Transfer April 2025 $6,093.00
& Site Scraping
Web Hosting Initial Set Up April 2025 $1,320.00
Email Strategy& April 2025 $4,950.00
Onboarding
Email Platform Vetting & April 2025 $61600.00
Migration
Email Template Design, April 2025 $10,830.00
Development,Platform
Integration &Training
Website Support& Events April 2025 $6,600.00
On-Page Solution
Total $361,393.00
2. Website Hosting
Web Hosting is invoiced to MMGY from Pantheon. MMGY will pass through the cost to
County. Vendor costs are variable, at the discretion of the third-party and not the
Contractor.
Hard Costs Casts
Pantheon Website Hosting (Hard Cost) $30,000 (annual)
$2,500 (monthly)
3. Website Maintenance &Continuous Improvement
Website maintenance is intended to be allocated for the ongoing care and support of
the website base code,features and functionality. Website maintenance items are
considered to be tasks that require four (4) hours or less of creative or development time
to accomplish. Specific examples and additional details are located in Exhibit C.
Website Maintenance Cost
Website Maintenance & Continuous Improvement $3,300/month
Total $3,300/month
4. Email Marketing &Automation Program
MMGY will provide email marketing services inclusive of email strategy,email development,
quality assurance and monthly reporting. Email Service Provider Software is invoiced to
MMGY from Klaviyo. MMGY will pass through the cost to County.Vendor costs are
variable, at the discretion of the third-party and not the Contractor.
Email Marketing&Automation Program Cast
Email Program Management $7,200/month
ESP Software Program $2,070/month
Total $9,270/month
5. Invoicing Schedule*
*The County will pay the Contractor on a reimbursement basis upon submission of a
proper invoice showing the payment to the third-party. The County will not pay the
third-party expenses directly.
Invoicing Date Services Provided Invoice Total
(4/1/25-9/30/25)
April domain Registrar Transfer&Site Scraping $5,093
p g p g
Web HostingInitial Set U $1,320
p
Email Strategy&Onboardin $4,050
g
Email Platform Vetting g& Migration $5,50U
Email p
Template Design, Development, $10,830
p g
Platform Integration & Training
Website Support& Events On-Page Solution $5,500
Website Maintenance $3,3U0
Email Program Management ement $7,200
g g
ESP Software Program $2,070
May Website Maintenance $3,300
Web Hosting $2500
Email Program Management ement $71200
g g
ESP Software Program $2,070
June Website Maintenance $3,300
Web Hosting $2,5oa
Email Program Management $7,200
ESP Software Program $21,070
July Website Maintenance $3,3Oa
Web Hosting $2,500
Email Program Management $7,200
ESP Software Program $21,070
August Website Maintenance $3,300
Web Hosting $2,5oa
Email Program Management $7,200
ESP Software Program $21,070
September Website Maintenance $3,3Oa
Web Hosting $2,5Oa
Email Program Management $7,200
ESP Software Program $2,O7O
April-September 2025 $126■$13
�G3 o couRr�
Kevin Madok, CPA
Lij,
�.
�o ......... � Clerk of the Circuit Court& Comptroller Monroe County, Florida
ti40Z coo
N-1
DATE: September 2, 2025
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: August 20, 2025 BGCC Meeting
The following item has been executed and added to the record:
D3 2nd Amendment to Agreement with MMGY Global to revise Exhibit D -
Additional Compensation of the Agreement to reflect additional hours for July 2025 - September
2025, and to revise Exhibit A Scope of Services and Exhibit B Monthly Fees and Rates to add
additional items necessary for the development of the TDC's consumer website.
Should you have any questions please feel free to contact me at(305) 292-3550.
c c: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AMENDMEN ad-1 AMENDMENT) TO AGREEMENT
H20th
THIS AMENDMENT to Agreement dated this day of August 2025, is entered into by and
between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development
Council, and M MGY Global, Inc., (hereinafter called the Contractor.)
WHEREAS, there was an Agreement entered into on February 19, 2025, between the parties,
for Contractor to provide website development services which include consulting advice relating to the
Tourist Development Council (TDC) marketing and promotion of tourism (Agreement); and
WHEREAS, there was an Amendment to Agreement entered into on April 16, 2025, to revise
the Agreement include Exhibit C Additional Scope of Services and Exhibit D Additional Compensation
as needed services for the Fla-Keys.com website and email marketing functionality while the new
website (Vis itF lori da Keys.com) and technology solutions are being built; and
WHEREAS, these services were not initially contemplated in the original scope of services as it
was anticipated that the previous Website Agency would continue to perform these services during the
transition period but they did not agree to an extension to these services which are now needed from
Contractor to ensure that the Fla-Keys.com website remains active and to ensure the continued
promotion and marketing of the Florida Keys & Key West; and
WHEREAS, Contractor provided an initial estimate for Website Maintenance and Continuous
Improvement for the Fla-Keys.com website but the number of hours for these services was
underestimated and it has become necessary to revise Exhibit D Additional Compensation to increase
the compensation to reflect the additional hours for the period of July — September 2025 from
$3,300/month to $6,600/month; and
WHEREAS, it has also become necessary to revise the Agreement to update Exhibit A Scope
of Services and Exhibit B Monthly Fees and Rates to add Email Marketing & Automation Program,
Website Domain Renewal, Website Plug-ins & API Connections, and Website Translation as these
services have now been determined through the development process for the new VisitFloridaKey.com
website;
NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties
agree to the amend Agreement as follows:
1. The agreement shall be amended to revise Exhibit D — Additional Compensation as attached
hereto to increase the number of hours and compensation for Website Maintenance and Continuous
Improvements for July— September 2025 from $3,300/month to $6,600/month due to an unanticipated
increase in these services during the transition from the previous Website Agency, to increase Email
Marketing & Automation Program for August 2025 to include a $1,500 one-time cost for email address
list verification (via Kickbox), and to revise Exhibit A Scope of Services and Exhibit B Monthly Fees and
Rates to add Email Marketing & Automation Program ($9,9301month plus $3,600 one-time cost for
Consumer onboarding campaign and $3,600 one-time cost for partner onboarding campaign), Website
Domain Renewal ($5001year), Website Plug-ins & API Connections ($2,0001year), and Website
Translation ($29,6901year) beginning in FY 2026 through the remaining term of the Agreement and
Generative Search Optimization Support ($20,0001year, to be invoiced monthly) beginning October 1,
2025 through the remaining term of the Agreement.
Amendment#2
MMGY Global—Website Service Agreement
2.. : ' -..-The rernaining provisions of the:agreement dated,February 19, 2025.and amended.on:April 16,
202.5 shall.remain in full force and:.effect.
I.N WITN.ESS WHEREOF, the parties have set their (hands.and..seal on the day and :year .first above".
:written.
'','L�ryye� .. ..
oar .o ounty missioners'.
-Attest:,kCeui�nv`M-ad.ok, Clerk of Monroe County
7: ap y C h
e t erk
Mayor/ airman
�MONROE:COUNTY ATTORNEY
APPROVED AS TO FORM'
A-k
MMGY G lobal' LLC CHRIS'NNE UM•BERT BARROWS
! SR:ASSISTANT COUNTY
ATTORNEY
DATE; 8/1'3
By
CFO' ..
Hugh'McConnell
:Print.Name
Date: Aug:11,:2025 }
� Yr,
ND TWO WITNESSES
Maureen Moeder Aimee Arnoldi
Print. Name , : rin -Name
12 2025Aug2,2025
ate. Date:,*. g.
Amendment#2
:MMGY G o al Website Service Agreement
Revised ATTACHMENT A - SCOPE OF SERVICES
This scope is subject to change based on a requirements mapping session to be
completed in the first 60 days of the contract.
Monroe County TDC Website Redesign Project
Scope of Work
1. Project Overview
MMGY Global (hereinafter called Contractor) will partner with Monroe
County, Florida (hereinafter called County) to redesign and develop a
dynamic, user-centric, and scalable website that enhances the digital
presence of the destination, improves visitor engagement, and
supports the County's tourism and economic objectives for a period
beginning March 1, 2025 and expiring September 30, 2028. Details
regarding monthly fees, rates, disclaimers and limitations of liability can
be found on Attachment B. which is incorporated here by reference.
2. Objectives
• Quickly launch a mutually agreed upon minimum viable product (MVP) website
by October 1,2025.
• Modernize the website to align with the County's branding, user experience (Ux),
and accessibility standards.
• Improve website functionality, navigation,and content discoverability to enhance
the user journey.
• Implement a flexible and scalable content management system (CMS) with
seamless integrations.
• Drive engagement and conversion through personalization, SEO, and data-driven
insights.
• Establish a monetization strategy that aligns with the County's goals and supports
sustainable revenue growth.
• Provide ongoing continuous improvement and technical maintenance support.
3. Scope of Work
Phase 1: Discovery
Identify goals,objectives, product vision and business requirements for the project.
Key Activities:
• stakeholder interviews &workshops
• UX/UI audit and website performance analysis
• competitive landscape and benchmarking
Content audit and sEo analysis
ADA and accessibility assessment
• strategy development and roadmap creation
Deliverables:
• Discovery Report (audit findings, user journey insights,competitive analysis)
• content strategy& sEo Recommendations
Phase 2: Definition
Finalize functional and performance requirements and add definition to the information
architecture, UX and design strategy.
Key Activities:
• Refinement of project plan
• Technical requirements gathering
Deliverables:
• Technical Requirements & Functional specifications
Phase 3:Design
Create UX/UI concept strategies,aesthetic,structure and journey path optimizations
using brand requirements and creative assets provided by the county.
Key Activities:
• wireframing and prototyping
• High-fidelity UI design
• Mobile-first design strategy
• Usability testing and iterative improvements
• Accessibility compliance implementation
Deliverables:
• wireframes for key pages
• High-fidelity UI designs
• Finalized design system and component library
Phase 4: Development
Code website designs into functional website powered by a content management
system (CMS).
Key Activities:
• Frontend development (HTML,css, Javascript)
• CMS implementation
• API integrations (CRM, booking engines,third-party tools)
• controlTower consumer data platform (CDP) and digital experience platform
(DXP)
• Third-party consumer data consent management software implementation and
set up.
• content migration and optimization
• Quality assurance (QA) and testing
Deliverables:
• Fully functional, responsive website
• CMS training documentation and sessions
• Third-party API integration reports
Phase 5: Deployment
Provide deployment support as determined in Discovery and Definition phases.
Key Activities:
• Training workshops for county staff
• website launch and performance monitoring
• Final usability and accessibility testing
• Post-launch maintenance and optimization
• Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
• Training workshops for Monroe county staff
• ongoing support and maintenance plan
Phase 5:Warranty
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
• website launch and performance monitoring
• Final usability and accessibility testing
• Post-launch maintenance and optimization
• Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
• ongoing support and maintenance plan
Phase 7: Continuous Improvement&Technical Maintenance
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
• ongoing performance monitoring and optimization
• security updates and patches
• Technical support and issue resolution
• CMS content management
• Feature enhancements and iterative development
• Performance reporting
Deliverables:
• Four (4) week technical maintenance sprint cycles
• Quarterly feature request releases
• ongoing website personalization and conversion rate optimization
Phase 8:Consumer Data Consent and Website Personalization
Prior to the website launch,contractor will implement a robust consumer data consent
framework and the controlTower digital experience platform to enhance user
engagement while ensuring compliance with privacy regulations. our approach will
align with the County's commitment to transparency, user trust,and data-driven
optimization.
Key Activities:
• consult with Red clover Advisors on consent settings
• set up oneTrust account and settings
• Implement OneTrust on the destination's consumer website
• Implement ControlTower on the destination's consumer website
• Present website personalization strategy
• Implement website personalization campaigns
• Provide ongoing website personalization services and conversion rate
optimization
Deliverables:
• Set up OneTrust and ControlTower
• Launch website personalization campaigns
• Provide ongoing website personalization and conversion rate optimization
Additional Scope Effective October 1, 2026
Email Marketing&Automation Program
MMGY will be responsible for providing the following services:
Email Strateav
• Providing strategic recommendations and oversight of email programs
outlined below:
• Email list address verification via Kickbox service
Monthly Email Deployments
• Modular email template update dependent on branding projects
• Content strategy, content planning and coding for a total of four (4) email
deployments per month
Quality Assurance Testing
All emails to receive quality assurance testing using Email on Acid for:
o Rendering
o Links and functionality
o Content and layout
o Deliverability
o Accessibility
Performance Reporting
■ Monthly performance reporting on:
o Monthly newsletter
o Partner email
o Ad-hoc emails
Partner onboarding Campaign
• Content strategy, design, development, setup and QA for a 3-email series to
onboard industry partners to Visit Florida Keys to their offerings.
Consumer onboarding Campaign
■ Content strategy, design, development, setup and QA for a 3-email series to
introduce interested consumers to Visit Florida Keys to their offerings.
Website Plug-ins&APIs
MMGY to contract and implement with third-party plug-ins and API connections on
behalf of County to ensure functionality of various features on the destination's
consumer website.
Domain Renewals
MMGY to secure the renewals of all domain registrations associated with
Isey ::. . .�::ri.
............
Website Translation
MMGY to contract and implement website translation services on behalf of County to
provide translation services on the content of the destination's consumer website.
Generative Search Optimization Support (Effective October 1,2025)
Annual service using MMGY's Bonafide platform to analyze and provide reporting &
content recommendations to increase The Florida Keys and Key west's findability
and visibility for visitors using generative search engines such as ChatGPT, Claude
and Perplexity for their travel planning. This expands the analysis and content
recommendations that MMGY is currently providing for traditional search engines.
CLIENT RESPONSIBILITIES
For the purposes of MMGY the above services, Client agrees to provide MMGY with
access to its website and email marketing platforms and clearly communicate
website maintenance and feature requests. Additionally, it is the expectation of
MMGY that Client will attend scheduled meetings, provide timely feedback and
approvals in order to efficiently address needs across all channels.
COMMUNICATIONS
Client will communicate all support requests via email or Jira Service Management
(JSM), and MMGY will keep a backlog of items that can be utilized for managing
monthly hours allocations.
Revised ATTACHMENT B - MONTHLY FEE, RATES, DISCLAIMERS AND
LIMITATIONS OF LIABILITY
Monroe County TDC Website Redesign Project
1. Compensation Structure
MMGY Global (hereinafter called Contractor) proposes a structured fee model based on
project milestones and an optional monthly fee for ongoing support,optimization,and
enhancements for Monroe County, Florida (hereafter called County). The proposed fees
include fixed project costs for each phase and an hourly rate for additional services
beyond the agreed-upon scope. This compensation structure covers a period beginning
March 1,2025 and expiring September 30,2028.
2. Project-Based Fees
Project Phase Timeline Cost
Discovery March 2025 $30,000
Definition April 2025 $30,000
Design May 2025 - June 2025 $140,000
Development June 2025 - August 2025 $160,000
Deployment September 2025 $40,000
Warranty October 2025 Included
Total 7 Months $4000,000
3,. Continuous Improvement &Technical Maintenance
Post-launch,Contractor will provide ongoing support for website maintenance,content
updates, performance monitoring,and optimization.
DEFINITION OF CONTINOUS IMPROMVEMENT&TECHNICAL MAINTENANCE SERVICES
SERVICES INCLUSIVE OF MAINTENANCE FEE
COUNTY WEBSITE
The services and pricing provided in this proposal are specific to the following website:
https://fla-keys.com and https://visitfloridakey.com - referred to as the destination's
consumer website
TECHNICAL MAINTENANCE
Website maintenance is intended to be allocated for the ongoing care and support of
the website base code,features and functionality. Website maintenance items are
considered to be tasks that require four (4) hours or less of creative or development time
to accomplish. For any task requiring more than four (4) hours of creative or
development time, contractor will provide a written project estimate and will require
County approval before proceeding.
Examples of maintenance items that will be included in this scope of work:
• Minor bug fixes
• Monitoring and addressing site performance
• Updates to links
• Updates to copy
• Minor CMS updates not exceeding 4 hours of development time
• Addressing 404 page errors
• communicating emergency information
County will communicate all maintenance requests via email,and contractor will keep
an ongoing request status document for review and collaborative prioritization on a bi-
weekly status call. Maintenance hours must be used in the month they are allocated.
Hours cannot roll-over or be used prior to the beginning of the month where they are
allocated.
Hours will be billable in 30-minute increments with a one hour minimum. Maintenance
items are performed during normal business hours (gam - 0pm Eastern standard Time
Sam - 5pm central Time / 5am - 3pm Pacific Time, Monday through Friday).
If county requests work outside of the website maintenance scope of work outlined in
this agreement,county will be provided a written project estimate for approval prior to
any overage work being completed. New website work is considered a non-maintenance
request and will be estimated in accordance with the website feature requests
guidelines defined below.
Contractor assumes no responsibility for problems resulting from County or third-party
changes to the original code base n o t implemented by Contractor development team.
Any work to repair County or third-party changes to the original code base will be
considered a non-maintenance request and will follow definitions of services provided
below.
DEFINITION OF NON-MAINTENANCE SUPPORT SERVICES
SERVICES OUTSIDE OF MAINTENANCE REQUIRING ADDITIONAL ESTIMATING
1NEBSITE FEATURE REQUESTS
Requests made to contractor exceeding four (4) hours development time to accomplish
changes will be considered to be website feature requests to the existing website and
are not considered under the website maintenance agreement. website feature
requests made by county will be estimated by contractor for time to complete work,
timing to implement changes and cost. county will have the opportunity to review and
approve project estimates prior to work being completed and billed.
Examples of website feature requests that would be considered outside of the scope of
technical maintenance:
• Design and development of new page types
• Design and development of new content modules
• significant modifications of existing page types that exceed 4 hours of creative or
development time
• significant modifications of existing modules that exceed 4 hours of creative or
development time
• significant modifications of CMS that exceed 4 hours of development time
• Addition of any new third-party integrations
If county requests work outside of an approved website feature project estimate or work
that is caused,either in whole or in part, by county or a third party and requires
Contractor support,county will be provided a written project estimate for approval prior
to any overage work being completed.
NON-TECHNICAL MAINTENANCE REQUESTS AND OVERAGES
Out of scope work shall be billed the rate of $165 per hour for any project management,
creative,development,quality assurance and system administrator hours outside of the
monthly maintenance fee during normal business hours (gam - 0pm Eastern standard
Time / 8am - 5pm central Time / 0am - 3pm Pacific Time, Monday through Friday)
billable in 30-minute increments with a one hour minimum. out of scope maintenance
required outside of normal business hours will be billed at $200 per hour. All additional
maintenance charges will be approved by county via a separate project estimate.
EXPEDITED MAINTENANCE SUPPORT
Web maintenance support requiring expedited service and timelines will incur a 25% rush
fee based on the estimated value of the maintenance costs. The rush fee will be billed
incrementally regardless of whether the expedited maintenance work was in or out of
scope. This excludes work required to restore the site during an outage.
1NEBSITE OUTAGES AND EMERGENCY SUPPORT
OUTAGES DURING NORMAL BUSINESS HOURS
A website outage is defined as the website being inaccessible or offline. In the event that
an outage is caused,either in whole or in part, by county or a third party and requires
support during regular business hours (gam - 0pm Eastern standard Time / 8am - 5pm
Central Time / 0am - 3pm Pacific Time, Monday through Friday),county will be billed at
an hourly rate of $175 per hour, billable in 30-minute increments with a one hour
minimum.
Emergency support during normal business hours is considered outside of website
maintenance and will be billed incrementally to the monthly website maintenance fee.
Contractor will move quickly to address any outages during normal business hours that
may occur, but cannot guarantee website uptime or the speed and timing by which the
website may be restored
OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS
In the event that an outage is caused, either in whole or in part, by county or a third party
and requires support after regular business hours (gam - 5pm Eastern standard Time
Sam - 5pm central Time / 5am - 3pm Pacific Time, Monday through Friday),county will
be billed at an hourly rate of $200 per hour, billable in 30-minute increments with a one
hour minimum.
To minimize any down time during an after hours outage or error,this agreement
provides for up to five (5) hours of support time that does not require specific county
approval and will be billed based on actual hours of support. For any emergency support
that requires more than five (5) hours of development time, contractor will provide a
written project estimate and will require county approval before proceeding. In the event
that contractor is unable to secure written approval for additional development support,
Contractor assumes no responsibility for extended outages or errors. In the event that it
is determined that the solution to restore the website must be executed by the county or
third party,Contractor time invested in researching and diagnosing the problem is
billable.
Emergency after hours support is considered outside of monthly website maintenance
and will be billed incrementally to the monthly website maintenance fee.
Contractor will move quickly to address any outages outside normal business hours
that may occur, but cannot guarantee website uptime or the speed and timing by
which the website may be restored.
COUNTY RESPONSIBILITIES
For the purposes of Contractor the above services,County agrees to provide Contractor
with access to its website and clearly communicate website continuous improvement
and technical maintenance and feature requests. Additionally, it is the expectation of
Contractor that County will attend scheduled meetings, provide timely feedback and
approvals in order to efficiently address needs across all channels.
Continuous Improvement and Technical Maintenance Cost
Technical Maintenance $1,000/month
Continuous Improvement $6,500/month
Total $7,500/month
4. Estimated Website Hard Costs
All third-party expenses related to the project are the responsibility of the County and will
be billed through at cost by Contractor. Vendor costs are variable,at the discretion of the
third-party and not the Contractor.
Hard Costs Estimated Costs
Website Hosting (Hard Cost) $12,000 (annual)
Domain Addresses (DNS) $250 (annual)
Security Certificate (SSL) $250 (annual)
4. Consumer Data Consent and Website Personalization
Contractor will provide ongoing support for website consumer data consent and website
personalization through the ControlTower digital experience platform.
Contractor will implement a consent management framework for the County that (1)
complies with emerging consumer privacy legislation,and (2) fully leverages clients
performance capabilities.
CONTRACTOR RESPONSIBILITIES
1. one (1) single-domain implementation of a standard consent management
framework developed in consultation with the certified privacy professionals at
Red clover Advisors;
2. Integration of oneTrust software with Google consent Mode and Google Tag
Manager to maximize measurement capabilities;
3. Initial annual privacy &consent audit;
4. Review of the consent management framework implementation before launch;
5. Recurring annual privacy&consent audit;
5. ongoing maintenance of the consent management framework as new legislation
emerges and troubleshooting as needed
COUNTY RESPONSIBILITIES
1. Providing written approval for consent management and privacy compliance
services
2. Purchasing oneTrust consent management platform software for the
destination's consumer website
3. Approving suggested cookie categorization
Contractor has partnered with Red Clover Advisors to provide these services and
relies on the legal advice of the certified privacy professionals (cippluslEJA)at Red
Clover Advisors to approve a consent management framework that is compliant with
applicable legislation. Contractor makes no,and disclaims any,representations or
warranties of any kind,express or implied,with respect to the compliance advice
provided by Red Clover Advisors.
Disclaimer of Warranties: By agreeing to this scope of work, county understands and
acknowledges that contractor relies on the legal advice and counsel of the certified
privacy professionals at Red clover Advisors to ensure the consent management
framework complies with data privacy legislation.
Disclaimer of Consequential Damages: contractor has no liability with respect to the
deliverables,services, or its other obligations under this Agreement or otherwise for
consequential,exemplary, special, incidental,or punitive damages (including without
limitation loss of profits and the cost of cover) however caused and on any theory of
liability,whether in breach of contract, negligence, strict liability, misrepresentation, or
any other torts even if contractor has been advised of the possibility of such damages.
Limitations of Remedies and Liability: County's sole remedy for any breach of this
Agreement by contractor is corrections of nonconformities. contractor's total liability to
County for any reason and upon any cause of action arising out of the services, including
without limitation, breach of contract, negligence, strict liability, misrepresentations,and
other torts, is limited to privacy compliance and consent management fees paid to
Contractor by the county during the twelve (12) months immediately preceding the
events giving rise to the liability.
Contractor will develop and implement an instance of contractor's controlTower digital
experience platform (DXP) on the destinations consumer website on behalf of county.
MMGY will setup,administer, maintain and manage controlTower and website
personalization campaigns from September 1,2025 and expiring on September 30,2028
controlTower will include the following components:
• consent Management via GneTrust
• consumer Profiling
a Anonymous Profiling
o Known Profiling
• Segmentation
o Profile
o session
o consent
o Visitor Behavior
a UTMs
• Data collection
o Events
a Fields
o Forms
• A/B Testing
• Website Personalization
o Targeted content
o Banners
o Modals
a Fly-In
• Email Integration
Contractor Responsibilities
• set up instance of controlTower
• Integration of oneTrust consumer data consent platform
• Map the destination's consumer website data collections to controlTower
• connect controlTower and CDP to the destination's consumer website
• Set up user roles and permissions
• configure consent management
• Build consumer segments
• Build and execute website personalization campaigns and goals
• Integrate controlTower with email service provider
• ongoing maintenance and management of controlTower
• Set up and billing through OneTrust and Amazon web Services (AWS)
• Provide billing backup receipts for controlTower hosting
County Responsibilities
• Provide project estimate approval
• collaborate with contractor on implementation
• Pay oneTrust and Amazon web Services (AWS) billed by contractor
• Update website privacy policy and terms and conditions
Consumer Data Consent and Website Personalization Estimated Costs
Consent Management Platform (CMP) $19,000 (annual)
controlTower Platform Software $00,000 (one time)
controlTower Platform and website Personalization $75,000 (annual)
Management
controlTower Amazon web Services (AWS) Hosting $15,000 (annual)
controlTower Annual Maintenance Agreement $15,000 (annual
starting year two)
Scope of Services Effective October 1, 2025
Email Marketing &Automation Program
MMGY will provide email marketing services inclusive of email strategy,email
development,quality assurance and monthly reporting. Email Service Provider Software
is invoiced to MMGY from Klaviyo. MMGY will pass through the cost to county. Vendor
costs are Variable, at the discretion of the third-party and not the contractor.
Email Marketing&Automation Program Cost
Email Program Management $7,850/month
ESP Software Program $2,070/month
Total $9,930/month
Email Marketing campaign Programs cost-one time fee
Consumer Cnboarding campaign $3,600
Partner onboarding campaign $3,600
Website Domains
MMGY to secure the renewals of all domain registrations associated with , , ;;;;;„
Q. ,y ... . ,I;r .
Website Domain Renewals Annual costs to be billed as renewals
occur
FY26 Renewals $500
Website Plug-ins &API Connections
MMGY to contract and implement with third-party plug-ins and API connections on
behalf of County to ensure functionality of various features on the destination's
consumer website.
Website Plug-ins&API connections Annual costs to be billed as APIs are
implemented
FY26 Website Plug-ins &API connections $2,000
(Business listings from Google Places,
Google Maps,CpenWeather)
Website Translation
MMGY to contract and implement website translation services on behalf of County to
provide translation services on the content of the destination's consumer website.
FY26 Website Translation Services Annual costs
FY26 Website Translation through Weglot $291690
Generative Search Optimization Support- Bonafide
Annual service using MMGY's Bonafide platform to analyze and provide reporting &
content recommendations to increase The Florida Keys and Key West's findability
and visibility for visitors using generative search engines such as ChatGPT, Claude
and Perplexity for their travel planning. This expands the analysis and content
recommendations that MMGY is currently providing for traditional search engines.
FY26 Search Optimization Support cost
FY26 Gen Search optimization $20,000/Year to be billed in 11 installments of
Support Bonafide $1,500.67 and one installment of $1,050.63
6. Invoicing Schedule*
*All third-party expenses related to the project are the responsibility of the County and
will be billed through at cost by Contractor. Vendor costs are variable, at the discretion
of the third-party and not the Contractor.
Website Domain Renewal,Website Plug-In &API Connections and Website Translations
to be invoiced as implemented.
invoicing Date Services Provided invoice Total
Fiscal Year 2024 f 2025(10/1/24-9 f 30 f 25)
March Website Discovery Phase $30,000
April Website Discovery Phase $30,000
May Website Design Phase $70,000
June Website Design Phase $70,000
July Website Development Phase $80,000
August Website Development Phase $80,000
Consumer Data Consent $19,000
September Website Deployment $40,000
Fiscal Year 2024/2025 Total $419,000
Fiscal Year 2025 f 2026(10/1/25 -9 f 30 f 26)
October Website Warranty Included
Fiscal Year 2025/2026
Continuous Improvement $6,500
ControlTower Platform $60,000
Website Personalization Management $6,250
Website Hosting, DNS,SSL $1,500
ControlTower Hosting
$1,250
Email Program Management
$7,860
ESP software
$2,070
Consumer Cnboarding Campaign
$3,600
Partner onboarding Campaign
$3,600
Gen search optimization support
$1,666.67
November Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software
$2,070
Gen search optimization support $11666.67
December Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
January Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
February Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
March Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
April Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
May Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
June Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
July Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666 67
August Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $l,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
September Technical Maintenance $1,000
Fiscal Year 2025/2026
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $1,666.63
FY 2026/2027 Yearly Website Domain Renewal $500
Cost Website Plug-In &API connections $2,000
Website Translations $29,690
Fiscal Year 2025 f 2026 Total $449,050
Fiscal Year 2026/2027 (10/1/26-9 f 30 f 27)
October Technical Maintenance $l,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
ControlTower Annual Maintenance $15,000
Website Personalization Management $6,250
Website Hosting, DNS,SSL $1,500
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
November Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
December Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
January Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
February Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
March Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
April Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1►000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
May Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1►000
ControlTower Hosting $1,250
Email Program Management $7►860
ESP software $2,070
Search optimization support $11666.67
.tune Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
July Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
August Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
September Technical Maintenance $1,000
Fiscal Year 2026/2027
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7►860
ESP software $2,070
Gen search optimization support $11666.63
FY 2026/2027 Yearly Website Domain Renewal $500
Cost Website Plug-In &API connections $2,000
Website Translations $29,690
Fiscal Year 2026/2027 Total $3970,850
Fiscal Year 2027 f 2028 (10/1/27-9 f 30 f 28)
October Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
ControlTower Annual Maintenance $15,000
Website Personalization Management $6,250
Website Hosting, DNS,SSL $1,500
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
November Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
December Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
January Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
February Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
March Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
April Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7►860
ESP Software $2,070
Gen Search optimization Support $11666.67
May Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
.tune Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
July Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP software $2,070
Gen search optimization support $11666.67
August Technical Maintenance $1,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $l,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $lf666.67
September Technical Maintenance $l,000
Fiscal Year 2027/2028
Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Email Program Management $7,860
ESP Software $2,070
Gen FSearch optimization Support $lf666.63
FY 2027/2028 Yearly Cost Website Domain Renewal $500
Website Plug-In &API connections $2,000
Website Translations $29,690
Fiscal Year 2027/2028 Total $397,850
The yearly cost of Website Domain Renewal,Website Plug-In &API Connections and
Website Translations to be invoiced as implemented
Annual Invoice Summary Annual Totals
Fiscal Year 2024/2025 (10/1/24 - 9/30/25) $419,000
Fiscal Year 2025/2026 (10/1/25 - 9/30/26) $449,050
Fiscal Year 2026/2027 (10/1/26 - 9/30/27) $397,850
Fiscal Year 2027/2028 (10/1/27 - 9/30/28) $397,850
Agreement Total $1,663,750
The yearly cost of Website Domain Renewal,Website Plug-In &API Connections and
Website Translations to be invoiced as implemented and are included in the yearly totals
above.
Revised EXHIBIT D - MONTHLY FEE, RATES, DISCLAIMERS AND
LIMITATIONS OF LIABILITY
Domain Registrar Transfer & Site Scraping,, Web
Hosting & Initial Set Up,, Website Maintenance &
Continuous Improvement,, Email Marketing &
Automation Program
1. Compensation Structure
MMGY Global (hereinafter called Contractor) proposes a project fee model based on
completed projects and recurring fees for ongoing email program,web hosting,web
maintenance support and optimizations for Monroe County, Florida (hereafter called
County). This compensation structure covers a period beginning April 1,2025 and
expiring September 30,2025
2. Project Fees
Project Timeline Cost
Domain Registrar Transfer April 2025 $6,093.00
& Site Scraping
Web Hosting Initial Set Up April 2025 $1,320.00
Email Strategy& April 2025 $4,950.00
Onboarding
Email Platform Vetting & April 2025 $6,600.00
Migration
Email Template Design, April 2025 $10,830.00
Development, Platform
Integration&Training
Website Support&Events April 2025 $61600.00
On-Page Solution
r-Total $36,393.00
2. Website Hosting
Web Hosting is invoiced to MMGY from Pantheon. MMGY will pass through the cost to
County.Vendor costs are variable,at the discretion of the third-party and not the
Contractor.
Hard Costs Costs
Pantheon Website Hosting (Hard Cost) $30,000 (annual)
$2,500 (monthly)
3,. Website Maintenance &Continuous Improvement
Website maintenance is intended to be allocated for the ongoing care and support of
the website base code,features and functionality.Website maintenance items are
considered to be tasks that require four (4) hours or less of creative or development time
to accomplish. Specific examples and additional details are located in Exhibit C.
Website Maintenance April -June 2025 Cost
Website Maintenance &Continuous Improvement $3,300/month
Total $3,300/month
Website Maintenance July-September 2025 Cost
Website Maintenance &Continuous Improvement $6,600/month
Total $6,600/month
4. Email Marketing &Automation Program
MMGY will provide email marketing services inclusive of email strategy,email development,
quality assurance and monthly reporting. Email Service Provider Software is invoiced to
MMGY from Klaviyo. MMGY will pass through the cost to County.Vendor costs are
variable,at the discretion of the third-party and not the Contractor.
Email Marketing&Automation Program Cost
Email Program Management $7,200/month
ESP Software Program $2,070/month
Total $9,270/month
Email Marketing campaign Program cost-one time fee
Email List Address Verification Via Kickbox service $1,500
5. Invoicing Schedule*
*All third-party expenses related to the project are the responsibility of the County and
will be billed through at cost by Contractor. Vendor costs are variable, at the discretion
of the third-party and not the Contractor.
Invoicing Date Services Provided invoice Total
(4/1/25-9/30/25)
April Domain Registrar Transfer&Site Scraping $61093
Web Hosting Initial Set Up $11320
Email Strategy&onboarding $41950
Email Platform Vetting & Migration $61600
Email Template Design, Development, $10,830
Platform Integration &Training
Website Support&Events on-Page Solution $61600
Website Maintenance $31300
Email Program Management $71200
ESP Software Program $21070
May Website Maintenance $31300
Web Hosting $21500
Email Program Management $71200
ESP Software Program $21070
June Website Maintenance $31300
Web Hosting $21500
Email Program Management $71200
ESP Software Program $21070
July Website Maintenance $61600
Web Hosting $21500
Email Program Management $71200
ESP Software Program $21070
August Website Maintenance $61600
Web Hosting $21500
Email Program Management $71200
ESP Software Program $21070
Email List Address Verification $11500
September Website Maintenance $61600
Web Hosting $21500
Email Program Management $71200
ESP Software Program $21070
April-September 2025 $138,213
AC"R" CERTIFICATE OF LIABILITY INSURANCE DATE(MM1DDlYYYY)
9/25/2025 2/4/2025
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
ACT
PRODUCER Lockton Companies,LLC NAME:
444 W.47th St.,Ste.900 PHONE FAX
Kansas City MO 541 1 2-1 906 E-MAILo Ext: A/C No
(816)960-9000 ADDRESS:
kcasuCalockton.com INSURER(S)AFFORDING COVERAGE NAIC#
INSURER A:American Casualty Company of Reading,PA 20427
INSURED MMGY GLOBAL,LLC INSURER B:The Continental Insurance Company 35289
1541180 7309 W.80TH,SUITE 400 INSURER C:Valley Forge Insurance Company 20508
OVERLAND PARK KS 66204 INSURER D:AXIS Insurance Company Compapy 37273
INSURER E:Transportation Insurance Company 20494
INSURER F:Federal Insurance Com an 20281
COVERAGES CERTIFICATE NUMBER: 21381505 REVISION NUMBER: xxxxxxx
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
ILTR A S POLICY EXP
TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDD1YYYY MM DDlYYYY LIMITS
A COMMERCIAL GENERAL LIABILITY Y N 7094373023 9/25/2024 9/25/2025 EACH OCCURRENCE $ 1 000 000
CLAIMS-MADE Fx OCCUR PREM SESDAMAGE TOEa flNcurr nceRETED 1 000 000
ME❑EXP(Any one person) $ 15 000
PERSONAL&ADV INJURY $ 1 000 000
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2 000 000
POLICY E O FX LOC PRODUCTS-COMP/OP AGG $ 2 000 000
OTHER: $
C AUTOMOBILE LIABILITY Y N 7094372809 9/25/2024 9/25/2025 COMBINED SINGLE LIMIT $
Ea accident 1 000 000
ANY AUTO BODILY INJURY(Per person) $ XXXXXXX
OWNED SCHEDULED BODILY INJURY(Per accident) $
AUTOS ONLY AUTOS xxxxxxx
x HIRED x NON-OWNED PROPERTY DAMAGE $ xxxxxxx
AUTOS ONLY AUTOS ONLY Per accident
$ xxxxxxx
B X UMBRELLA LIAB X OCCUR Y N 7094375600 9/25/2024 9/25/2025 EACH OCCURRENCE $ 1 D 00D 000
EXCESS LIAB CLAIMS-MADE AGGREGATE $ 10 000 45000
❑E❑ I I RETENTION$ $ xxxxxxx
WORKERS COMPENSATION PER OTH-
C AND EMPLOYERS'LIABILITY Y!N N 7094_37136_36 9/25/2024 9/25/2025 STATUTE ER
E ANY PROPRIETOR/PARTNER/EXECUTIVE 7094374074 9/25/2024 9/25/2025 E.L.EACH ACCIDENT $ 1 000 000
OFFICER/MEMBER EXCLUDED? N N!A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 1 000 000
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 1,000,000
D CYBERIE&O/MEDIA N N P-001-000221115-06 9/25/2024 9/25/2025
F CRTME J06461293 10/26/2024 9/25/2025 1$2M LTMTTI$15K SIR
DESCRIPTION OF OPERATIONS!LOCATIONS!VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
THE MONROE COUNTY BOCC IS NAMED AS ADDITIONAL INSURED AS RESPECTS TO LIABILITY COVERAGES CAUSED,IN WHOLE OR IN PART,BY THE
ACTIVITIES PERFORMED BY OR ON BEHALF OF THE NAMED INSURED WHERE ALLOWED BY LAW AND AS REQUIRED BY WRITTEN AGREEMENT,
SUBJECT TO POLICY TERMS,CONDITIONS AND EXCLUSIONS.
W.
f `
A
. NO KMLX yft
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
2/38/505 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
THE MONROE COUNTY BOCC ACCORDANCE WITH THE POLICY PROVISIONS.
1 100 SIMONTON STREET
KEY WEST FL 3 3 040 AUTHORIZED REPRIESENTATIV.
� n I
NUJ { Al L �
I
Cc,1988° 015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
�G3 o couRr�
Kevin Madok, CPA
Lij,
�.
�o ......... �� Clerk of the Circuit Court& Comptroller Monroe County, Florida
ti40Z coo
N-1
DATE: May 14, 2026
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Liz Yongue, Deputy Clerk
SUBJECT: March 11, 2026 BOCC Meeting
The following item has been executed and added to the record:
D5 3rd Amendment to Agreement with MMGY Global, Inc. to revise the scope of
services to add creation of a sizzle reel video, revise the cost of the Consent Management
Platform (CMP), add a partner portal, a deal listings and directory, and revise the cost of website
hosting retroactively to October 1, 2025, totaling $79,288.33 to be paid from fund 116.
Should you have any questions please feel free to contact me at(305) 292-3550.
c c: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY
500 Whitehead Street 3117 Overseas Highway 88770 Overseas Highway
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070
AMENDMENT PLdl AMENDMENT) To AGREEMENT
THIS AMENDMENT to Agreement dated this.1 1th day of March 2026, is entered into by and
between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development
Council, and MMGY Global, Inc., (hereinafter called the Contractor.)
WHEREAS, there was an Agreement entered into on February 19, 2025, between the parties,
for Contractor to provide website development services which include consulting advice relating to the
Tourist Development Council (TDC) marketing and promotion of tourism (Agreement); and
WHEREAS, there was an Amendment to Agreement entered into on April 16, 2025, to revise
the Agreement to include Attachment C Additional scope of services and Attachment D Additional
Compensation as needed services for the Fla-Keys.com website and email marketing functionality
while the new website (Vis itFlo rid a Keys.com) and technology solutions are being built; and
WHEREAS, there was an Amendment to Agreement entered into on August 20, 2025 to update
Attachment A scope of services and Attachment B Monthly Fees and Rates to add Email Marketing &
Automation Program, Website Domain Renewal, Website Plug-ins & API Connections, and Website
Translation as these services had now been determined through the development process for the new
VisitFloridaKey.com website; and
WHEREAS, it has become necessary to revise the Agreement to update Attachment A scope
of services and Attachment B Monthly Fees and Rates to add creation of a sizzle reel video, revise the
cost of the Consent Management Program, create a Partner Portal, create Deal Listing and Directory,
and revise the cost of Website Hosting; and
NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties
agree to the amend Agreement as follows:
1. The agreement shall be amended to revise Attachment A scope of services and Attachment B
Monthly Fees, Rates, Disclaimers and Limitations of Liability as follows:
a. Add sizzle reel video creation to Attachment A in an amount of$4,455 as set forth in
Attachment B;
b. Revise to the cost of Consent Management Program (CMP) implementation to add
$1,708.33 over the duration of the contract at an amount of $19,625 for FY 267
$19,583.33 for FY 27 and $19,500 for FY 28 as set forth in Attachment B;
c. Add creation of Partner Portal to Attachment A in the amount of$15,000 as set forth
in Attachment B;
d. Add a Deal Listing & Directory to Attachment A in the amount of$4,125 as set forth in
Attachment B; and
e. Revise Website Hosting fees to a finalized amount of $2,500/month as set forth in
Attachment B beginning October 1, 2025 through the remaining term of the
Agreement.
2. The remaining provisions of the agreement dated February 19, 2025, and amended on April 16,
2025, and August 20, 2025, shall remain in full force and effect.
Amendment 43
MMGY Global—Website Service Agreement
. : :IN. WITNE!S&WHEREOF, .the parties have :set their: hands.and seal•.on the day'and year first above
written.
'
Board:of County Comm• s one:rs
v adok; Clerk , . . of Monroe Count
rk
Ma' yQr/Q.ha,irman.
MONROE COUNTY ATTORNEY
APPROVED AS TO FORM17,
..
f in
.�M•MGY Global,'LLC
CHRISTINE LIMBERT"BARROWS
SR'ASSISTANT C UNTY TTORNEY
2 27 DATE.
J�y
'
•Hugh.M.cConnell =
Print Name
Date.
-Feb.23',
2026
. .. 'C")
to
ND TWA WITNESSES
aureen oe er : imee A•rnoldi
(2t.
.Pri'nt•Name Print• Name'.
Date,:. e i Date.
• Feb.23. 2026' '
Amendment 43 �- •
MMGY Glob Al :Website Service Agreement
Revised ATTACHMENT A - SCOPE OF SERVICES revised
3/11/26
Monroe County TDC Website Redesign Project
Scope of Work
1. Project Overview
MMGY Global (hereinafter called Contractor) will partner with Monroe
County, Florida (hereinafter called County) to redesign and develop a
dynamic, user-centric, and scalable website that enhances the digital
presence of the destination, improves visitor engagement, and
supports the County's tourism and economic objectives for a period
beginning March 1, 2025 and expiring September 30, 2028. Details
regarding monthly fees, rates, disclaimers and limitations of liability can
be found on Attachment B. which is incorporated here by reference.
2. Objectives
• Quickly launch a mutually agreed upon minimum viable product (MVP) website
by October 1,2025.
• Modernize the website to align with the County's branding, user experience (Ux),
and accessibility standards.
• Improve website functionality, navigation,and content discoverability to enhance
the user journey.
• Implement a flexible and scalable content management system (CMS) with
seamless integrations.
• Drive engagement and conversion through personalization, SEO,and data-driven
insights.
• Establish a monetization strategy that aligns with the County's goals and supports
sustainable revenue growth.
• Provide ongoing continuous improvement and technical maintenance support.
3. Scope of Work
Phase 1:Disco►very
Identify goals, objectives, product vision and business requirements for the project.
Key Activities:
■ stakeholder interviews &workshops
■ UX/UI audit and website performance analysis
■ Competitive landscape and benchmarking
• Content audit and sEo analysis
■ ADA and accessibility assessment
■ strategy development and roadmap creation
Deliverables:
■ Discovery Report (audit findings, user journey insights, competitive analysis)
■ Content strategy & sEo Recommendations
Phase 2:Definition
Finalize functional and performance requirements and add definition to the information
architecture, UX and design strategy.
Key Activities:
• Refinement of project plan
■ Technical requirements gathering
Deliverables:
■ Technical Requirements & Functional specifications
Phase 3:Design
Create UX/UI concept strategies, aesthetic, structure and journey path optimizations
using brand requirements and creative assets provided by the County.
Key Activities:
• Wireframing and prototyping
• High-fidelity UI design
• Mobile-first design strategy
• Usability testing and iterative improvements
• Accessibility compliance implementation
Deliverables:
• Wireframes for key pages
• High-fidelity UI designs
• Finalized design system and component library
Phase 4:Development
Code website designs into functional website powered by a content management
system (CMS).
Key Activities:
• Frontend development (HTML, CSS, JavaScript)
• CMS implementation
• API integrations (CRM, booking engines,third-party tools)
• ControlTower consumer data platform (CDP) and digital experience platform
(DXP)
• Third-party consumer data consent management software implementation and
set up.
• Content migration and optimization
• Quality assurance (QA) and testing
Deliverables:
■ Fully functional, responsive website
■ CMS training documentation and sessions
■ Third-party API integration reports
Phase 5:Deployment
Provide deployment support as determined in Discovery and Definition phases.
Key Activities:
■ Training workshops for County staff
■ Website launch and performance monitoring
■ Final usability and accessibility testing
■ Post-launch maintenance and optimization
■ Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
■ Training workshops for Monroe County staff
• ongoing support and maintenance plan
Phase 5:Warranty
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
■ Website launch and performance monitoring
■ Final usability and accessibility testing
■ Post-launch maintenance and optimization
■ Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
• ongoing support and maintenance plan
Phase 7:Continuous Improvement&Technical Maintenance
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
• ongoing performance monitoring and optimization
• security updates and patches
■ Technical support and issue resolution
• CMS content management
■ Feature enhancements and iterative development
• Performance reporting
Deliverables:
■ Four (4) week technical maintenance sprint cycles
■ Quarterly feature request releases
• ongoing website personalization and conversion rate optimization
Phase 8:Consumer Data Consent and Website Personalization
Prior to the website launch, contractor will implement a robust consumer data consent
framework and the ControTower digital experience platform to enhance user
engagement while ensuring compliance with privacy regulations. our approach will
align with the County's commitment to transparency, user trust, and data-driven
optimization.
Key Activities:
■ Consult with Red Clover Advisors on consent settings
■ set up oneTrust account and settings
• Implement OneTrust on the destination's consumer website
• Implement ControlTower on the destination's consumer website
• Present website personalization strategy
• Implement website personalization campaigns
• Provide ongoing website personalization services and conversion rate
optimization
Deliverables:
• Set up OneTrust and ControlTower
• Launch website personalization campaigns
• Provide ongoing website personalization and conversion rate optimization
Additional Scope Effective October 1, 2025
Email Marketing&Automation Program
MMGY will be responsible for providing the following services:
Email Strateav
• Providing strategic recommendations and oversight of email programs
outlined below:
• Email list address verification via Kickbox service
Monthly Email Deployments
• Modular email template update dependent on branding projects
• Content strategy,content planning and coding for a total of four (4) email
deployments per month
Quality Assurance Testing
• All emails to receive quality assurance testing using Email on Acid for:
o Rendering
o Links and functionality
o Content and layout
o Deliverability
o Accessibility
Performance Reporting
• Monthly performance reporting on:
a Monthly newsletter
a Partner email
a Ad-hoc emails
Partner onboarding Campaign
• Content strategy, design, development, setup and QA for a 3-email series to
onboard industry partners to Visit Florida Keys to their offerings.
Consumer onboarding Campaign
• Content strategy, design, development, setup and QA for a 3-email series to
introduce interested Consumers to Visit Florida Keys to their offerings.
Website Plug-ins&APIs
MMGY to contract and implement with third-party plug-ins and API connections on
behalf of County to ensure functionality of Various features on the destination's
consumer website.
Domain Renewals
MMGY to secure the renewals of all domain registrations associated with ,al. ::::::
sa �o i r n.
Website Translation
MMGY to contract and implement website translation services on behalf of County to
provide translation services on the content of the destination's consumer website.
Generative Search Optimization Support (Effective October 1,2025)
Annual service using MMGY's Bonafide platform to analyze and provide reporting &
Content recommendations to increase The Florida Keys and Key West's findability
and Visibility for Visitors using generative search engines such as ChatGPT, Claude
and Perplexity for their travel planning. This expands the analysis and content
recommendations that MMGY is currently providing for traditional search engines.
CLIENT RESPONSIBILITIES
For the purposes of MMGY the above services, Client agrees to provide MMGY with
access to its website and email marketing platforms and clearly communicate
website maintenance and feature requests. Additionally, it is the expectation of
MMGY that Client will attend scheduled meetings, provide timely feedback and
approvals in order to efficiently address needs across all channels.
COMMUNICATIONS
Client will communicate all support requests via email or Jira Service Management
(JSM), and MMGY will keep a backlog of items that can be utilized for managing
monthly hours allocations.
Additional Scope Effective March 1 2026
Website Sizzle Reel
MMGY will create a video sizzle reel showcasingthe new iis� oir°ii p
..... 1 11 i"11 '
website. The sizzle reel is able to be used on websites and for promotion of the new
website work. MMGY services include copywriting, art direction and video editing and
one round of revisions to video. Retroactively approved October 1, 2025.
Phase 2 WebSite Projects
Project1:Partner Portal
MMGY will develop a partner portal on the,,,�;;, ,„ „ „ ,,, , „ji,,, „ii„ ;;,,,,o„irji ;;, ;; p5 website. This
project includes time for development, quality assurance testing, and product
management.
Elements of the portal work will include:
■ Develop Partner User Roles
o Roles: View Only, Partner Admin, Partner Editor
o Partner users will be assigned to an organization that allows them to
access listings (businesses, events, deals) that belong to that
organization.
■ Develop Partner Registration Webform
o Partners can request an account to be created for them by filling out
the registration webform on the site. This will be sent to a CMS Admin to
approve and assign the correct organization. The partner will receive an
email notification when their account is approved with a link to login
and set their password.
■ Partner Reporting Tab
o As part of the partner's logged in view,there will be a page or tab where
they can see reporting data from Airtable.
o Starmark is responsible for building this report and populating that data
in Airtable, and MMGY will integrate it with the website. There will need to
be a unique identifier for each of the organizations that corresponds
with the organization in Drupal. This way it is displayed in the correct
partner portal view.
■ other Partner Portal Fields
o MMGY, Starmark, and VFK to determine which fields have a one-way vs
two-way relationship between Airtable and Drupal. Some fields might
be View only in the Drupal website, and some fields might be managed
in both Drupal and Ai ra ble but need to write updates back and forth to
the other in order to remain in sync.
Deal Listings and Directory Proiect
This estimate includes time for design, development, quality assurance testing, and
product management.
■ Develop Deal Listings Content type (this will be similar to the Business and
Event Listings content types). Data will be populated from Airtable.
■ Develop Deal Directory Results content type
■ Design and develop a Deal Module to display published partner deals on their
business listing page.
Revised ATTACHMENT B - MONTHLY FEE, RATES, DISCLAIMERS AND
LIMITATIONS OF LIABILITY Revised 3/11/26
Monroe County TDC Website Redesign Project
1. Compensation Structure
MMGY Global (hereinafter called Contractor) proposes a structured fee model based on
project milestones and an optional monthly fee for ongoing support, optimization,and
enhancements for Monroe County, Florida (hereafter called County). The proposed fees
include fixed project costs for each phase and an hourly rate for additional services
beyond the agreed-upon scope. This compensation structure covers a period beginning
March 1, 2025 and expiring September 30, 2028.
2. Project-Based Fees
Project Phase Timeline Cost
Discovery March 2025 $30,000
Definition April 2025 $30,000
Design May 2025 - June 2025 $140,000
Development June 2025 - August 2025 $160,000
Deployment September 2025 $40,000
Warranty October 2025 Included
Total 7 Months $400,000
3. Continuous Improvement &Technical Maintenance
Post-launch,Contractor will provide ongoing support for website maintenance,content
updates, performance monitoring, and optimization.
DEFINITION OF CONTINOUS IMPROMVEMENT&TECHNICAL MAINTENANCE SERVICES
SERVICES INCLUSIVE OF MAINTENANCE FEE
COUNTY WEBSITE
The services and pricing provided in this proposal are specific to the following website:
https://fla-keys.com and https://visitfloridakeys.com - referred to as the destination's
consumer website
TECHNICAL MAINTENANCE
Website maintenance is intended to be allocated for the ongoing care and support of
the website base code,features and functionality. Website maintenance items are
considered to be tasks that require four (4) hours or less of creative or development time
to accomplish. For any task requiring more than four (4) hours of creative or
development time,Contractor will provide a written project estimate and will require
County approval before proceeding.
Examples of maintenance items that will be included in this scope of work:
• Minor bug fixes
• Monitoring and addressing site performance
• Updates to links
• Updates to copy
• Minor CMS updates not exceeding 4 hours of development time
• Addressing 404 page errors
• Communicating emergency information
County will communicate all maintenance requests via email, and Contractor will keep
an ongoing request status document for review and collaborative prioritization on a bi-
weekly status call. Maintenance hours must be used in the month they are allocated.
Hours cannot roll-over or be used prior to the beginning of the month where they are
allocated.
Hours will be billable in 30-minute increments with a one hour minimum. Maintenance
items are performed during normal business hours (gam - 6pm Eastern Standard Time /
Sam - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday).
If County requests work outside of the website maintenance scope of work outlined in
this agreement,County will be provided a written project estimate for approval prior to
any overage work being completed. New website work is considered anon-maintenance
request and will be estimated in accordance with the website feature requests
guidelines defined below.
Contractor assumes no responsibility for problems resulting from County or third-party
changes to the original code base not implemented by Contractor development team.
Any work to repair County or third-party changes to the original code base will be
considered anon-maintenance request and will follow definitions of services provided
below.
DEFINITION OF NON-MAINTENANCE SUPPORT SERVICES
SERVICES OUTSIDE OF MAINTENANCE REQUIRING ADDITIONAL ESTIMATING
WEBSITE FEATURE REQUESTS
Requests made to contractor exceeding four (4) hours development time to accomplish
changes will be considered to be website feature requests to the existing website and
are not considered under the website maintenance agreement. Website feature
requests made by county will be estimated by contractor for time to complete work,
timing to implement changes and cost. county will have the opportunity to review and
approve project estimates prior to work being completed and billed.
Examples of website feature requests that would be considered outside of the scope of
technical maintenance:
• Design and development of new page types
• Design and development of new content modules
• significant modifications of existing page types that exceed 4 hours of creative or
development time
• significant modifications of existing modules that exceed 4 hours of creative or
development time
• significant modifications of CMS that exceed 4 hours of development time
• Addition of any new third-party integrations
If county requests work outside of an approved website feature project estimate or work
that is caused, either in whole or in part, by county or a third party and requires
Contractor support, county will be provided a written project estimate for approval prior
to any overage work being completed.
NON-TECHNICAL MAINTENANCE REQUESTS AND OVERAGES
Out of scope work shall be billed the rate of $165 per hour for any project management,
creative, development, quality assurance and system administrator hours outside of the
monthly maintenance fee during normal business hours (gam - 6pm Eastern standard
Time f 8am - 5pm central Time f 6am - 3pm Pacific Time, Monday through Friday)
billable in 30-minute increments with a one hour minimum. out of scope maintenance
required outside of normal business hours will be billed at $200 per hour. All additional
maintenance charges will be approved by county via a separate project estimate.
EXPEDITED MAINTENANCE SUPPORT
Web maintenance support requiring expedited service and timelines will incur a 25% rush
fee based on the estimated value of the maintenance costs. The rush fee will be billed
incrementally regardless of whether the expedited maintenance work was in or out of
scope. This excludes work required to restore the site during an outage.
WEBSITE OUTAGES AND EMERGENCY SUPPORT
OUTAGES DURING NORMAL BUSINESS HOURS
A website outage is defined as the website being inaccessible or offl ine. In the event that
an outage is caused, either in whole or in part, by county or a third party and requires
support during regular business hours (gam - 6pm Eastern standard Time f 8am - 5pm
Central Time f 6am - 3pm Pacific Time, Monday through Friday), county will be billed at
an hourly rate of $175 per hour, billable in 30-minute increments with a one hour
minimum.
Emergency support during normal business hours is considered outside of website
maintenance and will be billed incrementally to the monthly website maintenance fee.
Controctor will move quickly to oddress any outages during normal business hours that
may occur, but cannot guarantee website uptlme or the speed and' timing by which the
website may be restored.
OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS
In the event that an outage is caused, either in whole or in part, by county or a third party
and requires support after regular business hours (gam - 6pm Eastern standard Time f
8am - 5pm central Time f 6am - 3pm Pacific Time, Monday through Friday), county will
be billed at an hourly rate of $200 per hour, billable in 30-minute increments with a one
hour minimum.
To minimize any down time during an after hours outage or error,this agreement
provides for up to five (5) hours of support time that does not require specific county
approval and will be billed based on actual hours of support. For any emergency support
that requires more than five (5) hours of development time, contractor will provide a
written project estimate and will require county approval before proceeding. In the event
that contractor is unable to secure written approval for additional development support,
Contractor assumes no responsibility for extended outages or errors. In the event that it
is determined that the solution to restore the website must be executed by the county or
third party, contractor time invested in researching and diagnosing the problem is
billable.
Emergency after hours support is considered outside of monthly website maintenance
and will be billed incrementally to the monthly website maintenance fee.
Contractor will move quickly to address any outages outside normal business hours
that may occur, but cannot guarantee website uptlme or the speed and timing by
which the website may be restored.
COUNTY RESPONSIBILITIES
For the purposes of contractor the above services, county agrees to provide contractor
with access to its website and clearly communicate website continuous improvement
and technical maintenance and feature requests. Additionally, it is the expectation of
Contractor that county will attend scheduled meetings, provide timely feedback and
approvals in order to efficiently address needs across all channels.
Continuous improvement and Technical Maintenance Cost
Technical Maintenance $l,000 f month
Continuous Improvement $6,500 f month
Total $7,500/month
4. Estimated Webste Hard Costs
All third-party expenses related to the project are the responsibility of the County and will
be billed through at cost by Contractor. Vendor costs are variable, at the discretion of the
third-party and not the Contractor.
Hard Costs Estimated Costs
Website Hosting (Hard cost) $12,000 (annual)
Domain Addresses (DNS) $250 (annual)
Security certificate (SSL) $250 (annual)
4. Consumer Data Consent and Webste Personalization
Contractor will provide ongoing support for website consumer data consent and website
personalization through the ControlTower digital experience platform.
Contractor will implement a consent management framework for the county that (1)
complies with emerging consumer privacy legislation, and (2) fully leverages client's
performance capabilities.
CONTRACTOR RESPONSIBILITIES
1. one (1) single-domain implementation of a standard consent management
framework developed in consultation with the certified privacy professionals at
Red clover Advisors;
2. Integration of oneTrust software with Google consent Mode and Google Tag
Manager to maximize measurement capabilities;
3. Initial annual privacy &consent audit;
4. Review of the consent management framework implementation before launch;
5. Recurring annual privacy& consent audit;
6. ongoing maintenance of the consent management framework as new legislation
emerges and troubleshooting as needed
COUNTY RESPONSIBILITIES
1. Providing written approval for consent management and privacy compliance
services
2. Purchasing oneTrust consent management platform software for the
destination's consumer website
3. Approving suggested cookie categorization
Contractor has partnered with Red Clover Advisors to provide these services and
relies on the legal advice of the certified privacy professionals (cippluslEJA)at Red
Clover Advisors to approve a consent management framework that is compliant with
applicable legislation. Contractor makes no,and disclaims any,representations or
warranties of any kind,express or implied, with respect to the compliance advice
provided by Red Clover Advisors.
Disclaimer of Warranties: By agreeing to this scope of work, county understands and
acknowledges that contractor relies on the legal advice and counsel of the certified
privacy professionals at Red clover Advisors to ensure the consent management
framework complies with data privacy legislation.
Disclaimer of Consequential Damages: contractor has no liability with respect to the
deliverables, services, or its other obligations under this Agreement or otherwise for
consequential,exemplary, special, incidental, or punitive damages (including without
limitation loss of profits and the cost of cover) however caused and on any theory of
liability,whether in breach of contract, negligence, strict liability, misrepresentation, or
any other torts even if contractor has been advised of the possibility of such damages.
Limitations of Remedies and Liability: County's sole remedy for any breach of this
Agreement by contractor is corrections of nonconformities. contractor's total liability to
County for any reason and upon any cause of action arising out of the services, including
without limitation, breach of contract, negligence, strict liability, misrepresentations, and
other torts, is limited to privacy compliance and consent management fees paid to
Contractor by the county during the twelve (12) months immediately preceding the
events giving rise to the liability.
Contractor will develop and implement an instance of Contractor's ControlTower digital
experience platform (DXP) on the destinations consumer website on behalf of County.
IIIIMGY will setup, administer, maintain and manage ControlTower and website
personalization campaigns from September 1, 2025 and expiring on September 30, 2028
ControlTower will include the following components:
• Consent Management Via oneTrust
• Consumer Profiling
a Anonymous Profiling
a Known Profiling
• Segmentation
o Profile
o Session
o Consent
o Visitor Behavior
a UTMs
• Data Collection
a Events
o Fields
a Forms
• A f B Testing
• website Personalization
o Targeted Content
a Banners
a Modals
a Fly-In
• Email Integration
Contractor Responsibilities
• set up instance of ControlTower
• Integration of oneTrust consumer data consent platform
• Map the destination's consumer website data collections to ControlTower
• Connect ControlTower and CDP to the destination's consumer website
• Set up user roles and permissions
• Configure consent management
• Build consumer segments
• Build and execute website personalization campaigns and goals
• Integrate ControlTower with email service provider
• Ongoing maintenance and management of ControlTower
• Set up and billing through OneTrust and Amazon Web Services (AWS)
• Provide billing backup receipts for ControlTower hosting
County Responsibilities
• Provide project estimate approval
• Collaborate with Contractor on implementation
• Pay OneTrust and Amazon Web Services (AWS) billed by Contractor
• Update website privacy policy and terms and conditions
Consumer Data Consent and Website Personalization Estimated Costs
Consent Management Platform (CMP) $19,000 (annual)
ControlTower Platform Software $60,000 (one time)
ControlTower Platform and Website Personalization $75,000 (annual)
Management
ControlTower Amazon Web Services (AWS) Hosting $15,000 (annual)
ControlTower Annual Maintenance Agreement $15,000 (annual
starting year two)
Scope of Services Effective October 1, 2025
Email Marketing &Automation Program
MMGY will provide email marketing services inclusive of email strategy, email
development,quality assurance and monthly reporting. Email Service Provider Software
is invoiced to MMGY from Klaviyo. MMGY will pass through the cost to County. Vendor
costs are variable,at the discretion of the third-party and not the Contractor.
Email Marketing&Automation Program Cost
Email Program Management $7,860/month
ESP Software Program $2,070/month
Total j $9,930/month
Email Marketing Campaign Programs Cost-one time fee
Consumer Onboarding Campaign $3,600
Partner Onboarding Campaign $3,600
Website Domains
MMGY to secure the renewals of all domain registrations associated with I. ::::::
sa �o i r n.
Website Domain Renewals Annual Costs to be billed as renewals
occur
FY26 Renewals $500
Website Plug-ins &API Connections
MMGY to contract and implement with third-party plug-ins and API connections on
behalf of County to ensure functionality of various features on the destination's
consumer website.
Website Plug-ins&API Connections Annual Costs to be billed as APIs are
implemented
FY26 Website Plug-ins &API Connections $2,000
(Business listings from Google Places,
Goog le Maps, OpenWeather)
Website Translation
MMGY to contract and implement website translation services on behalf of County to
provide translation services on the content of the destination's consumer website.
FY26 Website Translation services Annual Costs
FY26 Website Translation through Weglot $29,690
Generative Search Optimization Support- Bonafide
Annual service using MMGY's Bonafide platform to analyze and provide reporting &
content recommendations to increase The Florida Keys and Key West's findability
and Visibility for Visitors using generative search engines such as ChatGPT, Claude
and Perplexity for their travel planning. This expands the analysis and content
recommendations that MMGY is currently providing for traditional search engines.
FY26 search optimization support Cost
FY26 Gen Search Optimization $20,000 f Year to be billed in 11 installments of
Support Bonafide $1,666.67 and one installment of $1,666.63
FY26 - As per updated Scope Effective March L 2026
Website Sizzle Reel
MMGY will create a video sizzle reel showcasing the new https://visitfloridakeys.com/
website. The sizzle reel is able to be used on websites and for promotion of the new
website work. MMGY services include copywriting,art direction and video editing and
one round of revisions to video.
Website Sizzle Reel Cost
Website Sizzle Reel $4,455.00/ one time
Phase 2 Web Projects: Partner Portal
MMGY will develop a partner portal on the https://visitfloridczW s.�c�r�/ website. This
project includes time for development, quality assurance testing, and product
management.
Partner Portal Development Cost
Partner Portal $15,000 / to be invoiced once project is
in development
Phase 2 Web Projects: Deal Listings and Directory Project
This project includes time for design, development, quality assurance testing,and
product management to develop a deal listing content type and deal directory
results content type and a deal module.
Deal Listings and Directory Project Cost
Deal Listings and Directory Development $4,125 / one time - to be invoiced once
project is in development
Consent and Privacy Management Fee Adjustment
Adjustment to Consent and Privacy Fees due to Vendor fee update.
Consent and Privacy Management Fee cost
Consent and Privacy Management Fee $19,625
Year 1 (November`25 September`26)
Consent and Privacy Management Fee $19,583.33
Year 2 (October`26 September`27)
Consent and Privacy Management Fee $191500
Year 3 (October `27 September`25)
Website Hosting Fee Adjustment
Adjustment to website hosting due to continued support from Pantheon.
Website Hosting Cost
Website Hosting $30,000 annual f $2,500 a month
Estimated in►►oicing schedule
*All third-party expenses related to the project are the responsibility of the County
and will be billed through at cost by Contractor. Vendor costs are variable, at the
discretion of the third-party and not the Contractor.
The following services / projects to be invoiced as implemented as project timelines
are developed and mutually agreed upon by the County and Contractor:
- Phase 2 Website Projects (Partner Portal and Deals Listing and Directory)
- Website Sizzle Reel
- Website Domain Renewals
- Website Plug-In & API Connections
- Website Translations
- Consumer Email Cnboarding Campaign
- Partner Email onboarding Campaign
invoicing Date r r - r Invoicer r
Fiscal Year 2024/2025(10/1/24-9/30/25)
March Website Discovery Phase $30,000
April Website Discovery Phase $30,000
May Website Design Phase $70,000
.tune Website Design Phase $70,000
July Website Development Phase $80,000
August Website Development Phase $80,000
September Website Deployment $40,000
Fiscal Year 2024/2025 Total $400rOOO
Fiscal Year 2025/2026(10/1125-9/30/26)
Recurring Services
October Website Warranty Included
Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
November Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
December Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search Optimization Support $11666.67
ControlTower Platform - First Installment $25,000
Consent and Privacy Management
$19,000
November-September 2026 coverage
.January Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
controlTower Hosting $1,250
February Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
controlTower Hosting $1,250
controlTower Platform - Second
$35,000
Installment
March Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
Fiscal Year 2025 f 2026 TOTAL: $402,327
Fiscal Year 2026/2027(10/1/26-9/30/27)
Recurring Services
October Technical Maintenance 1000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search Optimization Support $1,666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
ControlTower Annual Maintenance $15,000
Consent and Privacy Management Oct
$19,583.33
2026 - Sept 2027 coverage)
November Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $1,666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
December Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
.January Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
February Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
ControlTower Platform - Second
$35,000
Installment
March Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
Fiscal Year 2026 f 2027 TOTAL: $417,743
Fiscal Year 2027/2028(10/1/27-9/30/28)
Recurring Services
October Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $1,666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
ControlTower Annual Maintenance $15,000
Consent and Privacy Management Oct
$19,500
2027 - Sept 2028 coverage)
November Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search Optimization Support $1,666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
December Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search Optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
.January Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search Optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
February Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
ControlTower Platform - Second
$35,000
Installment
March Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Continuous Improvement $6,500
Website Hosting, DNS, SSL $2,500
Email Program Management $7,860
ESP Software $2,070
Gen Search optimization Support $11666.67
Website Personalization Management $6,250
ControlTower Hosting $1,250
Fiscal Year 2026 f 2027 TOTAL: $417r660
ACC OR" CERTIFICATE OF LIABILITY INSURANCE DATE MMIDDIYYYY)
9/25/2026 9/25/2025
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER Lockton C:oinpanies,LLC: CONTACT
NAME:
DBA Lockton Insurance Brokers,LLC:in CA PHONE FAX
CA license#OF15767 A/C N❑ Ext: (A/C, :N❑
E-MAIL
444 W.47th St.,Ste.900 ADDRESS:
Kansas City MO 64112-1906 INSURER(S)AFFORDING COVERAGE NAIC#
(816)960-9000 kcasu(cr),lockton.coin INSURER A:National Fire Insurance Co of Hartford 20478
INSURED MMGY GLOBAL,LLC INSURER B:The Continental Insurance Company 35289
1541180 7309 W.80TH,SUITE 400 INSURER C:Valley Forge Insurance Company 20508
OVERLAND PARK KS 66204 INSURER D:AXIS Insurance Company 37273
INSURER E:American Casualty Company of Reading,PA 20427
INSURER F:Federal Insurance Company 20281
COVERAGES CERTIFICATE NUMBER: 21381505 REVISION NUMBER: XXXXXXX
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDL SUBR POLICY EFF POLICY EXP
LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MMIDDIYYYY MMIDDIYYYY LIMITS
A COMMERCIAL GENERAL LIABILITY Y N 7094373023 9/25/2025 9/25/2026 EACH OCCURRENCE $ 1 000 000
CLAIMS-MADE 1�1 OCCUR DAMAGE TO RENTED
PREMISES Ea occurrence $ 1 000 000
MED EXP(Any one person) $ 15,000
PERSONAL&ADV INJURY $ 1 000 000
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2 000 000
POLICYF-] PRO
JECT FX LOC PRODUCTS-COMP/OP AGG $ 2 000 000
OTHER: $
C AUTOMOBILE LIABILITY Y N 7094372809 9/25/2025 9/25/2026 COMBINED SINGLE LIMIT $
Ea accident 1 000 000
ANY AUTO BODILY INJURY(Per person) $ XXXXXXX
OWNED SCHEDULED BODILY INJURY(Per accident) $ XXXXXXX
AUTOS ONLY AUTOS
X HIRED X NON-OWNED PROPERTY DAMAGE $
AUTOS ONLY AUTOS ONLY Per accident xxxxxxx
$ XXXXXXX
B X UMBRELLA LIAB X OCCUR Y N 7094375600 9/25/2025 9/25/2026 EACH OCCURRENCE $ 10 000 000
EXCESS LIAB CLAIMS-MADE AGGREGATE $ 10 000 000
DED I I RETENTION$ $ XXXXXXX
WORKERS COMPENSATION N 7094373636 9/25/2025 9/25/2026 � STATUTE EPER R
EH
B AND EMPLOYERS'LIABILITY Y 1 N 7094374074 9/25/2025 9/25/2026
ANY PROPRIETORIPARTN ER/EX ECUTIVE E.L.EACH ACCIDENT $ 1 000 000
OFFICER/MEMBER EXCLUDED? IN N 1 A
(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE $ 1 000 000
If yes,describe under
DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ 1,000,000
D CYBERIE&OIMEDIA N N P--00 1--00022 1 1 1 5. 9/25/2025 9/25/2026
F CRIME J06461293 9/25/2025 9/25/2026 $2M LIMITI$15K SIR
DESCRIPTION OF OPERATIONS 1 LOCATIONS 1 VEHICLES (ACORD 101,Additional Remarks Schedule,may be attached if more space is required)
THE MONROE COUNTY BOCC IS NAMED AS ADDITIONAL INSURED AS RESPECTS TO LIABILITY COVERAGES CAUSED,IN WHOLE OR IN PART,BY THE
ACTIVITIES PERFORMED BY OR ON BEHALF OF THE NAMED INSURED WHERE ALLOWED BY LAW AND AS REQUIRED BY WRITTEN AGREEMENT,
SUBJECT TO POLICY TERMS,CONDITIONS AND EXCLUSIONS.
APPROVED BY RISK MANAGEMENT
BY Q �
DATE 2.27.21
CERTIFICATE HOLDER WAIVER 141A.X YES CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
21381505 THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
THE MONROE COUNTY BOCC ACCORDANCE WITH THE POLICY PROVISIONS.
1100 SIMONTON STREET
KEY WEST FL 33040 AUTHORIZED REPRESENTATIV '
'ttl 0
(D1988 015 ACORD CORPORATION. All rights reserved.
ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD
Website Services Agreement
THIS AGREEMENT (Agreement), made and entered into
this 19th day of Februa 7 20257 A.D., by and between Monroe County,
Florida, (hereinafter called the County), and MMGY Global, LLC (hereinafter called
the Contractor).
WITNESSETH:
WHEREAS, Contractor is uniquely qualified to provide website
development services which includes consulting advice relating to the Tourist
Development Council (TDC) marketing and promotion of tourism, and
WHEREAS, a Request for Proposal (RFP) was issued in November of 2024
for website development services as outlined in the attached scope of services; and
WHEREAS, Contractor has been selected to provide quality
website development and advertising services as per the scope of services; and
WHEREAS, the TDC, an advisory board to the County's Board of
County Commissioners (BOCC) has recommended to County that a new
Agreement for website development services be entered into with Contractor, and
WHEREAS, County desires to enter into this Agreement for website
development services with the Contractor;
NOW THEREFORE, in consideration of the mutual covenants
contained herein, the parties agree as follows:
1. Term: The term of this Agreement is for a period of approximately three (3)years
beginning March 1,2025 and expiring on September 30, 2028. The County shall have
an option to extend the Agreement for one additional two (2) year period.
2. Scope of Services: The Contractor will serve as the website development and
advertising vendor for the Monroe County TDC and County as set forth in the Scope of
Services-Attached hereto as Attachment A-Scope of Services. The Contractor and
the related products are subject to review by the Monroe County TDC.
a) Key Personnel: This Agreement is a Professional Service Agreement with expectation
that principal personnel performing the services are those personnel listed. Notice of
any change in personnel shall be sent to the TDC and County. A list of the principal
personnel will be given to the TDC for their record, and the TDC shall be informed of
any changes in TDC Senior Account Executive(s) position(s).
c) At least one Senior Account Executive shall meet with the Monroe County TDC as
directed by the Chief Executive Officer (CEO) of Visit Florida Keys (VFK), VP of
Marketing & Communications or other designees. Other duties include consultations
with TDC staff, TDC Advisory Committees from the five districts and Umbrella
Committees within the Florida Keys as directed by the CEO of Visit Florida Keys, VP of
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MMGY Global, LLC
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Marketing and Communications and other designees. and participation and coordination of
other related areas of tourism development as it relates to the development of an
effective website and digital services program to the TDC.
3. Compensation: Compensation shall be paid, subject to availability of
Tourist Development Tax Funds and approved purchase orders as set forth in
Attachment B- Fee Schedule and Rates.
Reimbursable Expenditures: The County will reimburse the Contractor for all approved
expenditures and payments made on the County's behalf for approved services as
outlined in Attachment A-Scope of Services, subject to state and County rules and
regulations. Packaging, shipping, express mail, postage, legal expenses on behalf of
County, and travel expense for Contractor's personnel shall be considered reimbursable
expenses, subject to County's approval. Travel expenses of approved personnel on
behalf of the business of the TDC shall be compensated at the rates established by
Florida law (Section 112.061, Florida Statutes), Monroe County Code Chapter 2, Art. III.,
Div 3 and in accordance with Monroe County Travel policies, as amended.
A. Invoices:
For its assumption and performances of the duties, obligations and responsibilities set
forth herein, the CONTRACTOR shall be paid monthly upon submission of a Proper
Invoice. Payment will be made pursuant to the Local Government Prompt Payment Act
2 1 8.70, Florida Statutes.
(A) If the CONTRACTOR'S duties, obligations and responsibilities are materially
changed by amendment to this Agreement after execution of this Agreement,
compensation due to the CONTRACTOR shall be equitably adjusted, either upward or
downward.
(B) As a condition precedent for any payment due under this Agreement, the
CONTRACTOR shall submit monthly, unless otherwise agreed in writing by the
COUNTY, a proper invoice to COUNTY requesting payment for services properly
rendered and reimbursable expenses due hereunder. The CONTRACTOR'S invoice
shall describe with reasonable particularity the service rendered. The CONTRACTOR'S
invoice shall be accompanied by such documentation or data in support of expenses for
which payment is sought as the COUNTY or Monroe County Clerk of Court and
Comptroller may require.
1) All invoices submitted by the Contractor to the TDC shall have the proper
purchase order number and be marked as to which account is properly
chargeable.
2} No percentage will be added to Contractor charges for packaging, shipping,
express mail, postage, telephone, legal fees and services and travel expenses
for Contractor's personnel.
The County and the TDC assume no liability to fund this Agreement for an amount in
Website Services Agreement
M MGY Global, LLC
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excess of the amounts subject to the terms and conditions as specified herein.
Payment for expenditures permissible by law and County policies shall be made
through reimbursement to Contractor upon presentation of invoices, and other
documentation necessary to support a claim for reimbursement. Monroe County's
performance and obligation to pay under this Agreement is contingent upon an annual
appropriation by the Board of County Commissioners.
4. Contractor's Acceptance of Conditions: The Contractor hereby agrees to
carefully examine the Scope of Services and assumes full responsibility therefore.
Under no circumstances, conditions or situations shall this Agreement be more
strongly construed against the County than against the Contractor.
a) Any ambiguity or uncertainty in the Scope of Services shall be interpreted and
construed by the County, and the County's decision shall be final and binding
upon all parties.
b) The passing, approval and/or acceptance by the County of any of the services
furnished by the Contractor shall not operate as a waiver by the County of strict
compliance with the terms of this Agreement. Failure on the part of the
Contractor, immediately after Notice to Correct a default, shall entitle the
County, if it sees fit, to correct the same and recover the reasonable cost of
such replacement and/or repair from the Contractor, who in any event shall be
jointly and severely liable to the County for all damage, loss and expense
caused to the County by reason of the Contractor's breach of this Agreement
and/or his failure to comply strictly and in all things with this Agreement and
with the specifications.
c) The Contractor agrees that the TDC may designate representatives to visit the
Contractor's facility(ies) periodically to conduct random open file evaluations
during the Contractor's normal business hours.
d) The Contractor warrants that it has, and shall maintain throughout the term of
this Agreement, appropriate licenses and permits required to conduct its
business, and that it will at all times conduct its business activities in a
reputable manner. Proof of such licenses and permits shall be submitted to
the County upon request.
5. Contractor's Financial Records and Right to Audit: Contractor shall maintain
all books, records and documents directly pertinent to performance under this
Agreement in accordance with generally accepted accounting principles consistently
applied. Each party to this Agreement or their authorized representatives shall have
reasonable and timely access to such records of each other party to this Agreement
for public records purposes during the term of the Agreement and for four years
following the termination of this Agreement. If an auditor employed by the County or
Clerk determines that monies paid to the Contractor pursuant to this Agreement were
spent for purposes not authorized by this Agreement, the contractor shall repay the
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monies together with interest calculated pursuant to Sec. 55.03, Florida Statute,
running from the date the monies were paid to Contractor.
Right to Audit
Availability of Records. The records of the parties to this Agreement relating to the
Scope of Services/Project, which shall include but not be limited to accounting records
(hard copy, as well as computer readable data if it can be made available; subcontract
files (including proposals of successful and unsuccessful bidders, bid recaps, bidding
instructions, bidders list, etc.); original estimates; estimating work sheets;
correspondence; change order files (including documentation covering negotiated
settlements); backcharge logs and supporting documentation; general ledger entries
detailing cash and trade discounts earned, insurance rebates and dividends; any other
supporting evidence deemed necessary by County or the Monroe County office of
the Clerk of Court and Comptroller (hereinafter referred to as "County Clerk") to
substantiate charges related to this agreement, and all other agreements, sources of
information and matters that may in County's or the County Clerk's reasonable
judgment have any bearing on or pertain to any matters, rights, duties or obligations
under or covered by any contract document (all foregoing hereinafter referred to as
"Records") shall be open to inspection and subject to audit and/or reproduction by
County's representative and/or agents or the County Clerk. County or County Clerk
may also conduct verifications such as, but not limited to, counting employees at the
job site, witnessing the distribution of payroll, verifying payroll computations, overhead
computations, observing vendor and supplier payments, miscellaneous allocations,
special charges, verifying information and amounts through interviews and written
confirmations with employees, Subcontractors, suppliers, and contractors
representatives. All records shall be kept for ten (10) years after Final Completion of
the Scope of Services/Project. The County Clerk possesses the independent authority
to conduct an audit of Records, assets, and activities relating to this Scope of
Services/Project. If any auditor employed by the Monroe County or County Clerk
determines that monies paid to Contractor pursuant to this Agreement were spent for
purposes not authorized by this Agreement, the Contractor shall repay the monies
together with interest calculated pursuant to Section 55.03, F.S., running form the date
the monies were paid to Contractor. The right to audit provisions survives the
termination of expiration of this Agreement.
6. Public Records Compliance: Contractor must comply with Florida public records
laws, including but not limited to Chapter 119, Florida Statutes and Section 24 of
article I of the Constitution of Florida. The County and Contractor shall allow and
permit reasonable access to, and inspection of, all documents, records, papers, letters
or other "public record" materials in its possession or under its control subject to the
provisions of Chapter 119, Florida Statutes, and made or received by the County and
Contractor in conjunction with this contract and related to contract performance. The
County shall have the right to unilaterally cancel this contract upon violation of this
provision by the Contractor. Failure of the Contractor to abide by the terms of this
provision shall be deemed a material breach of this contract and the County may
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enforce the terms of this provision in the form of a court proceeding and shall, as a
prevailing party, be entitled to reimbursement of all attorney's fees and costs
associated with that proceeding. This provision shall survive any termination or
expiration of the contract.
The Contractor is encouraged to consult with its advisors about Florida Public Records
Law in order to comply with this provision.
Pursuant to F.S. 119.0701 and the terms and conditions of this contract, the
Contractor is required to:
(1) Keep and maintain public records that would be required by the County to
perform the service.
(2) Upon receipt from the County's custodian of records, provide the County with
a copy of the requested records or allow the records to be inspected or copied within a
reasonable time at a cost that does not exceed the cost provided in this chapter or as
otherwise provided by law.
(3) Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as authorized by law
for the duration of the contract term and following completion of the contract if the
contractor does not transfer the records to the County.
(4) Upon completion of the contract, transfer, at no cost, to the County all public
records in possession of the Contractor or keep and maintain public records that would
be required by the County to perform the service. If the Contractor transfers all public
records to the County upon completion of the contract, the Contractor shall destroy
any duplicate public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains public records
upon completion of the contract, the Contractor shall meet all applicable requirements
for retaining public records. All records stored electronically must be provided to the
County, upon request from the County's custodian of records, in a format that is
compatible with the information technology systems of the County.
(5) A request to inspect or copy public records relating to a County contract must
be made directly to the County, but if the County does not possess the requested
records, the County shall immediately notify the Contractor of the request, and the
Contractor must provide the records to the County or allow the records to be inspected
or copied within a reasonable time.
If the Contractor does not comply with the County's request for records, the County
shall enforce the public records contract provisions in accordance with the contract,
notwithstanding the County's option and right to unilaterally cancel this contract upon
violation of this provision by the Contractor. A Co ntracto r who fa i Is to provide the public
records to the County or pursuant to a valid public records request within a reasonable
time may be subject to penalties under section l 1 9.1 0, Florida Statutes.
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The Contractor shall not transfer custody, release, alter, destroy or otherwise dispose
of any public records unless or otherwise provided in this provision or as otherwise
provided by law.
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING
TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC
RECORDS ATMONROE COUNTY ATTORNEY'S OFFICE, 1111 12TH
STREET, SUITE 408, KEY WEST, FL 33040.1
.........E ECOt hN .........E....GOVq (305)292-3470.
7. Hold Harmless: The Contractor covenants and agrees to indemnify and hold
harmless the County and the TDC from any and all claims for bodily injury (including
death), personal injury and property damage (including property owned by Monroe
County) and any other losses, damages and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of services provided by the
Contractor or any of its subcontractors in any tier, occasioned by the negligence,
errors or other wrongful act of omission of the Contractor or its subcontractors in any
tier, their employees or agents.
8. 1 ndependent Contractor: At all times and for all purposes under this Agreement
the Contractor is an Independent Contractor and not an employee of the County. No
statement contained in this Agreement shall be construed so as to find the Contractor
or any of his employees, contractors, servants or agents to be employees of the
County.
g. Nondiscrimination: County and Contractor agree that there will be no
discrimination against any person, and it is expressly understood that upon a
determination by a court of competent jurisdiction that discrimination has occurred,
this Agreement automatically terminates without any further action on the part of any
party, effective the date of the court order. County or Contractor agree to comply with
all Federal and Florida statutes, and all local ordinances, as applicable, relating to
nondiscrimination. These include but are not limited to:
1)Title V I I of the Civil Rights Act of 1964 (PL 88-352)which prohibits discrimination on
the basis of race, color or national origin; 2) Title IX of the Education Amendment of
1972, as amended (20 USC ss. 1681-1683, and 1685-1686), which prohibits
discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as
amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps;
4) The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which
prohibits discrimination on the basis of age; 5) The Drug Abuse office and Treatment
Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the basis of
drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention,
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Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health
Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended,
relating to confidentiality of alcohol and drug abuse patient records; 8) Title vlll of the
Civil Rights Act of 1968 (42 USC ss. 3601 et seq.), as amended, relating to
nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to
time, relating to nondiscrimination on the basis of disability; 10) Monroe County Code
Chapter 14, Article 11, which prohibits discrimination on the basis of race, color, sex,
religion, national origin, ancestry, sexual orientation, gender identity or expression,
familial status or age; 11)any other nondiscrimination provisions in any Federal or state
statutes which may apply to the parties to, or the subject matter of, this Agreement.
10. Assignment/Subcontract: The Contractor shall not assign or subcontract its
obligations under this Agreement, except in writing and with the prior written approval
of the County and Contractor, which approval shall be subject to such conditions and
provisions as the County may deem necessary. This paragraph shall be incorporated
by reference into any assignment or subcontract and any assignee or subcontractor
shall comply with all of the provisions of this Agreement. Assignment of the Contract
must be in writing with prior written approval of the County and Contractor.
11. Compliance with Law: In providing all services/goods pursuant to this
Agreement, the Contractor shall abide by all statutes, ordinances, rules and
regulations pertaining to, or regulating the provisions of, such services, including
those now in effect and hereinafter adopted. Any violation of said statutes,
ordinances, rules and regulations shall constitute a material breach of this Agreement
and shall entitle the County to terminate this Agreement immediately upon delivery of
written notice of termination to the Contractor. The Contractor shall possess proper
licenses to perform work in accordance with these specifications throughout the term
of this Agreement.
12. Disclosure and Conflict of Interest: The Contractor represents that it, its
directors, principles and employees, presently have no interest and shall acquire no
interest, either direct or indirect, which would conflict in any manner with the
performance of services required by this Agreement, as provided in Sect. 112.311, et
seq., Florida Statutes. County agrees that officers and employees of the County
recognize and will be required to comply with the standards of conduct for public
officers and employees as delineated in Section 112.313, Florida Statutes, regarding,
but not lim ited to, solicitation or acceptance of gifts; doing business with one's agency;
unauthorized compensation; misuse of public position, conflicting employment or
contractual relationship; and disclosure or use of certain information.
Upon execution of this Agreement, and thereafter as changes may require, the
Contractor shall notify the County of any financial interest it may have in any and all
programs in Monroe County which the Contractor sponsors, endorses, recommends,
supervises or requires for counseling, assistance, evaluation or treatment. This
provision shall apply whether or not such program is required by statute, as a condition
of probation, or is provided on a voluntary basis.
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The County and Contractor warrant that, in respect to itself, it has neither employed
nor retained any company or person, other than a bona fide employee working solely
for it, to solicit or secure this Agreement and that it has not paid or agreed to pay any
person, company, corporation, individual or Contractor, other than a bona fide
employee working solely for it, any fee, commission, percentage, gift or other
consideration contingent upon or resulting from the award or making of this
Agreement. For the breach or violation of the provision, the Contractor agrees that
the County shall have the right to terminate this Agreement without liability and, at its
discretion, to offset from monies owed, or otherwise recover the full amount of such
fee, commission, percentage, gift or consideration.
13. Arrears: The Contractor shall not pledge the County's credit or make it a
guarantor of payment or surety for any agreement, debt, obligation, judgment, lien or
any form of indebtedness. The Contractor further warrants and represents that it has
no obligation or indebtedness that would impair its ability to fulfill the terms of this
Agreement.
14. Notice Requirement: Any notice required or permitted under this Agreement
shall be in writing and hand delivered or mailed, postage prepaid, to the other party
by certified mail, return receipt requested, to the following:
FOR TDC:
Monroe County
TDC
1201 White Street#102
Key West, FL 33040
FOR COUNTY: Christine Limbert-
Barrows, Assistant
County Attorney PO Box
1 026
Key West, FL 33041-1026
FOR CONTRACTOR: Robert Patterson
MMGY Global, LLC
7309 West 80t" St.
Overland Park, KS 66204
15. Taxes: The County is exempt from payment of Florida State Sales and Use
taxes. The Contractor shall not be exempted by virtue of the County's exemption from
paying sales tax to its suppliers for materials used to fulfill its obligations under this
Agreement, nor is the Contractor authorized to use the County's Tax Exemption
Number in securing such materials. The Contractor shall be responsible for any and
all taxes, or payments of withholding, related to services rendered under this
Agreement.
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16. Termination:
a) The County may terminate this Agreement for cause with seven (7)days' notice
to the Contractor. Cause shall constitute a breach of the obligations of the
Contractor to perform the services enumerated as the Contractor's obligations
under this Agreement.
b) Either of the parties hereto may terminate this Agreement without cause by
giving the other party ninety (90) days written notice of its intention to do so.
c) For Contracts of any amount, if the County determines that the
Contractor/Consultant has submitted a false certification under Section
287.135(5), Florida Statutes or has been placed on the Scrutinized Companies
that Boycott Israel List, or is engaged in a boycott of Israel, the County shall
have the option of (1) terminating the Agreement after it has given the
Contractor/Consultant written notice and an opportunity to demonstrate the
agency's determination of false certification was in error pursuant to Section
287.135(5)(a), Florida Statutes, or (2) maintaining the Agreement if the conditions of
Section 287.135(4), Florida Statutes, are met.
d) For Contracts of $1,000,000 or more, if the County determines that the
Contractor/Consultant submitted a false certification under Section 287.135(5),
Florida Statutes, or if the Contractor/Consultant has been placed on the
Scrutinized Companies with Activities in the Sudan List, the Scrutinized
Companies with Activities in the Iran Petroleum Energy Sector List, or been
engaged in business operations in Cuba or Syria, the County shall have the
option of (1) terminating the Agreement after it has given the
Contractor/Consultant written notice and an opportunity to demonstrate the
agency's determination of false certification was in error pursuant to Section
287.135(5)(a), Florida Statutes, or (2) maintaining the Agreement if the
conditions of Section 287.135(4), Florida Statutes, are met.
17. Governing Law, Venue, Interpretation. Costs and Fees:
a) This Agreement shall be governed by and construed in accordance with the
laws of the State of Florida applicable to agreements made and to be
performed entirely in the State.
b) In the event that any cause of action or administrative proceeding is instituted
for the enforcement or interpretation of this Agreement, the County and
Contractor agree that venue will lie in the appropriate court or before the
appropriate administrative body in Monroe County, Florida.
c) The County and Contractor agree that, in the event of conflicting interpretations
of the terms or a term of this Agreement by or between any of them, the issue
shall be submitted to mediation prior to the institution of any other
administrative or legal proceeding.
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d) Severability. If any term, covenant, condition or provision of this Agreement
(or the application thereof to any circumstance or person) shall be declared
invalid or unenforceable to any extent by a court of competent jurisdiction, the
remaining terms, covenants, conditions and provisions of this Agreement, shall
not be affected thereby; and each remaining term, covenant, condition and
provision of this Agreement shall be valid and shall be enforceable to the fullest
extent permitted by law unless the enforcement of the remaining terms,
covenants, conditions and provisions of this Agreement would prevent the
accomplishment of the original intent of this Agreement. The County and
Contractor agree to reform the Agreement to replace any stricken provision
with a valid provision that comes as close as possible to the intent of the
stricken provision
e) Attorney's Fees and Costs. The County and Contractor agree that in the event
any cause of action or administrative proceeding is initiated or defended by
any party relative to the enforcement or interpretation of this Agreement, the
prevailing party shall be entitled to reasonable attorney's fees, court costs,
investigative and out-of- pocket expenses, as an award against the non-
prevailing party, and shall include attorney's fees, courts costs, investigative
and out-of-pocket expenses in appellate proceedings. Mediation proceedings
initiated and conducted pursuant to this Agreement shall be in accordance with
the Florida Rules of Civil Procedure and usual and customary procedures
required by the circuit court of Monroe County.
f} Adjudication of Disputes or Disagreements. County and Contractor agree that
all disputes and disagreements shall be attempted to be resolved by Meet and
Confer Sessions between representatives of each of the parties. If the issue
or issues are still not resolved to the satisfaction of the parties, then any party
shall have the right to seek such relief or remedy as may be provided by this
Agreement or by Florida law.
g) Cooperation. In the event any administrative or legal proceeding is instituted
against either party relating to the formation, execution, performance or breach
of this Agreement, County and Contractor agree to participate, to the extent
required by the other party, in all proceedings, hearings, processes, meetings
and other activities related to the substance of this Agreement or provision of
the services under this Agreement. County and Contractor specifically agree
that no party to this Agreement shall be required to enter into any arbitration
proceedings related to this Agreement.
18. Binding Effect: The terms, covenants, conditions and provisions of this
Agreement shall bind and inure to the benefit of the County and Contractor and their
respective legal representatives, successors and assigns.
19. Authority. Each party represents and warrants to the other that the execution,
delivery and performance of this Agreement have been duly authorized by all
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necessary County and corporate action, as required by law.
20. Claims for Federal or State Aid: Contractor and County agree that each shall
be, and is, empowered to apply for, seek and obtain Federal and State funds to further
the purpose of this Agreement; provided that all applications, requests, grant
proposals and funding solicitations are not for funding already provided under this
Agreement.
21. Privileges and Immunities: All of the privileges and immunities from liability,
exemptions from laws, ordinances and rules, and pensions and relief, disability,
workers' compensation and other benefits which apply to the activity of officers,
agents or employees of any public agents or employees of the County, when
performing their respective functions under this Agreement within the territorial limits
of the County shall apply to the same degree and extent to the performance of such
functions and duties of such officers, agents, volunteers or employees outside the
territorial limits of the County.
22. Legal obligations and Responsibilities: Non-Delegation of Constitutional or
Statutory Duties. This Agreement is not intended to, nor shall it be construed as,
relieving any participating entity from any obligation or responsibility imposed upon
the entity by law except to the extent of actual and timely performance thereof by any
participating entity, in which case the performance may be offered in satisfaction of
the obligation or responsibility. Further, this Agreement is not intended to, nor shall it
be construed as, authorizing the delegation of the constitutional or statutory duties of
the County, except to the extent perm itted by the Florida constitution, state statute and
case law.
23. Non-Reliance by Non-Parties: No person or entity shall be entitled to rely upon
the terms of this Agreement to enforce or attempt to enforce any third-party claim or
entitlement to or benefit of any service or program contemplated hereunder, and the
County and the Contractor agree that neither the County nor the Contractor or any
agent, officer or employee of either shall have the authority to inform, counsel or
otherwise indicate that any particular individual or group of individuals, entity or
entities, have entitlements or benefits under this Agreement separate and apart,
inferior to, or superior to the community in general or for the purposes contemplated
in this Agreement.
24. Attestations: Contractor agrees to execute such documents as the County
may reasonably require, to include a Public Entity Crime Statement, an Ethics
Statement and a Drug-Free Workplace Statement.
25. No Personal Liability. No covenant or agreement contained herein shall be
deemed to be a covenant or agreement of any member, officer, agent or employee of
Monroe County in his or her individual capacity, and no member, officer, agent or
employee of Monroe County shall be liable personally on this Agreement or be subject
to any personal liability or accountability by reason of the execution of this Agreement.
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26. Insurance: The Contractor shall maintain the following required insurance
throughout the entire term of this Agreement and any extensions. Failure to comply
with this provision may result in the immediate suspension of all work until the required
insurance has been reinstated or replaced. Delays in the completion of work resulting
from the failure of the Contractor to maintain the required insurance shall not extend
any deadlines specified in this Agreement and any penalties and failure to perform
assessments shall be imposed as if the work had not been suspended, except for
Contractor's failure to maintain the required insurance.
The Contractor shall provide, to the County, as satisfactory evidence of the required
insurance, either:
* Certificate of
Insurance OR
* A Certified copy of the actual insurance policy
The County, at its sole option, has the right to request a certified copy of any or all
insurance policies required by this Agreement. All Insurance policies must specify that
they have a thirty
(30) day notice of cancellation, non-renewal, material change in policy language or
reduction in coverage. The acceptance and/or approval of the Contractor's insurance
shall not be construed as relieving the Contractor from any liability or obligation
assumed under this Agreement or imposed by law. The Monroe County BoCC, its
employees and officials shall be included as an "Additional Insured" on all insurance
policies, except for Workers' Compensation, as their interests may appear in all
policies issued to satisfy these requirements.
Any deviations from these General Insurance Requirements must be requested in
writing on the County prepared form entitled "Request for Waiver of Insurance
Requirements". Any deviation must be approved in writing by Monroe County Risk
Management.
a) Prior to the commencement of work governed by this Agreement, the
Contractor shall obtain Workers' Compensation Insurance with limits sufficient
to comply with Florida Statute 440. In addition, the Contractor shall obtain
Employers' Liability Insurance with limits of not less than:
$1007000 Bodily Injury by Accident
$5007000 Bodily Injury by Disease
$1007000 Bodily Injury by Disease, each
Employee
Coverage shall be maintained throughout the entire term of this Agreement.
Coverage shall be provided by a company or companies authorized to transact
business in the state of Florida and the company or companies must maintain
a minimum rating of A-V 1, as assigned by the A.M. Best Company.
b) Prior to the commencement of work governed by this Agreement, the
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Contractor shall obtain General Liability Insurance. Coverage shall be
maintained throughout the life of the Agreement and include, as a minimum:
Premises operations
Products and Completed operations
Blanket Contractual Liability
Personal Injury Liability
Expanded Definition of Property
Damage The minimum limits acceptable shall
be:
$1,000,000 per occurrence and $1,000,000 Aggregate
If split limits are provided, the minimum limits acceptable shall be:
$ 500,000 per Person
$1,000,000 per occurrence
$ 100,000 Property Damage
An occurrence Form policy is preferred. If coverage is provided on a Claims
Made policy, its provisions should include coverage for claims filed on or after
the effective date of this Agreement. In addition, the period for which claims
may be reported should extend for a minimum of twelve (12) months following
the acceptance of work by the County.
c) Recognizing that the work governed by this Agreement involves the furnishing
of advice or services of a professional nature,the Contractor shall purchase and
maintain, throughout the life of the Agreement, Professional Liability
Insurance, which will respond to damages resulting from any claim arising out
of the performance of professional services or any error or omission of the
Contractor arising out of work governed by this Agreement.
The minimum limits of liability shall be: $300,000 per Occurrencel$500,000
Aggregate.
The Monroe County BoCC shall be named as Additional Insured as their interests may
appear on all insurance policies issued to satisfy the above requirements.
27. Uncontrollable Circumstances: Any delay or failure of either Party to perform
its obligations under this Agreement will be excused to the extent that the delay or
failure was caused directly by an event beyond such Party's control, without such
Party's fault or negligence and that by its nature could not have been foreseen by such
Party or, if it could have been foreseen, was unavoidable: (a)acts of God; (b)flood, fire,
earthquake, explosion, tropical storm, hurricane or other declared emergency in the
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geographic area of the Scope of Services/Project; (c) war, invasion, hostilities
(whether war is declared or not), terrorist threats or acts, riot, or other civil unrest in the
geographic area of the Scope of Services/Project; (d) government order or law in the
geographic area of the Scope of Services/Project; (e) actions, embargoes, or
blockades in effect on or after the date of this Agreement; (f) action by any
governmental authority prohibiting work in the geographic area of the Scope of
Services/Project;(each, a "Uncontrollable Circumstance"). CONTRACTOR'S financial
inability to perform, changes in cost or availability of materials, components, or
services, market conditions, or supplier actions or contract disputes will not excuse
performance by Contractor under this Section. Contractor shall give County written
notice within 7 days of any event or circumstance that is reasonably likely to result in
an Uncontrollable Circumstance, and the anticipated duration of such Uncontrollable
Circumstance. Contractor shall use all diligent efforts to end the Uncontrollable
Circumstance, ensure that the effects of any Uncontrollable Circumstance are minimized
and resume full performance under this Agreement. The County will not pay additional cost
as a result of an Uncontrollable Circumstance.
28. E-Verify: Effective January 1, 2021: In accordance with F.S. 448.0957
Contractor shall utilize the U.S. Department of Homeland Security's E-Verify system
to verify the employment eligibility of all new employees hired by the Contractor during
the term of the Contract and shall expressly require any subcontractors performing
work or providing services pursuant to the Contract to likewise utilize the U.S.
Department of Homeland Security's E- Verify system to verify the employment
eligibility of all new employees hired by the subcontractor during the Contract term.
29. Execution in Counterparts: This Agreement may be executed in any number
of counterparts, each of which shall be regarded as an original, all of which taken
together shall constitute one and the same instrument and any of the parties hereto
may execute this Agreement by signing any such counterpart.
30. Section Headings: Section headings have been inserted in this Agreement as
a matter of convenience of reference only, and it is agreed that such section headings
are not a part of this Agreement and will not be used in the interpretation of any
provision of this Agreement.
31. Force Majeure: The Contractor shall not be liable for delay in performance or
failure to perform, in whole or in part, the services due to the occurrence of any
contingency beyond its control or other acts of God, Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay
or failure shall not constitute a breach of the agreement. Upon demand of TDC or
County, the Contractor must furnish evidence of the causes of such delay or failure.
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IN WITNESS-WHEI�EG;F, th:e: partied hereto have caused this Agreement to
e-executed the day and year•f rst above.written.
r.. Board.Of County Commissioners
A�:tte�t. Kevin Msdok Clerk
v of Monroe Co
IllL*VA
:Deputy Clerk Mayor/Chairman
Yq t e
MONROE COUNTY ATTORNEY
j�APPROVED{lAS TO FORM
• �,._.-t.L;1�..�t.,l�...it<}Its i(�1' '����,+t�1-'
CHRISTINE LIMBERT=BARROWS -
.SR'ASSISTANT C UNTY ATTORNEY
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�MIVIGY Global, LL:C
By. ,��w.
President
Cranig Cornpagn.one Feb 4, 025 .
Pant Name Date :.,
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(j).-Hugh McConnell Lisa Gress
P6n' t .Narne, . . • rint Name
Feb 4,2025 . ate: Feb 4,.2�25
Date. D.
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ATTACHMENT A - SCOPE OF SERVICES
This scope is subject to change based on a requirements mapping session to be
completed in the first 60 days of the contract.
Monroe County TDC Website Redesign Project
Scope of Work
1. Project Overview
MMGY Global (hereinafter called Contractor) will partner with Monroe
County, Florida (hereinafter called County) to redesign and develop a
dynamic, user-centric, and scalable website that enhances the digital
presence of the destination, improves visitor engagement, and
supports the County's tourism and economic objectives for a period
beginning March 1, 2025 and expiring September 30, 2028. Details
regarding monthly fees, rates, disclaimers and limitations of liability can
be found on Attachment B. which is incorporated here by reference.
2. Objectives
• Quickly launch a mutually agreed upon minimum viable product (MVP) website
by September 1,2025.
• Modernize the website to align with the County's branding, user experience (Ux),
and accessibility standards.
• Improve website functionality, navigation,and content discoverability to enhance
the user journey.
• Implement a flexible and scalable content management system (CMS) with
seamless integrations.
• Drive engagement and conversion through personalization, SEO,and data-driven
insights.
• Establish a monetization strategy that aligns with the County's goals and supports
sustainable revenue growth.
• Provide ongoing continuous improvement and technical maintenance support.
3. Scope of Work
Phase 1:Disco►very
Identify goals, objectives, product vision and business requirements for the project.
Key Activities:
■ stakeholder interviews &workshops
■ UX/UI audit and website performance analysis
■ Competitive landscape and benchmarking
• Content audit and sEo analysis
■ ADA and accessibility assessment
■ strategy development and roadmap creation
Deliverables:
■ Discovery Report (audit findings, user journey insights, competitive analysis)
■ Content strategy & sEo Recommendations
Phase 2:Definition
Finalize functional and performance requirements and add definition to the information
architecture, UX and design strategy.
Key Activities:
• Refinement of project plan
■ Technical requirements gathering
Deliverables:
■ Technical Requirements & Functional specifications
Phase 3:Design
Create UX/UI concept strategies, aesthetic, structure and journey path optimizations
using brand requirements and creative assets provided by the County.
Key Activities:
• Wireframing and prototyping
• High-fidelity UI design
• Mobile-first design strategy
• Usability testing and iterative improvements
• Accessibility compliance implementation
Deliverables:
• Wireframes for key pages
• High-fidelity UI designs
• Finalized design system and component library
Phase 4:Development
Code website designs into functional website powered by a content management
system (CMS).
Key Activities:
• Frontend development (HTML, CSS, JavaScript)
• CMS implementation
• API integrations (CRM, booking engines,third-party tools)
• ControlTower consumer data platform (CDP) and digital experience platform
(DXP)
• Third-party consumer data consent management software implementation and
set up.
• Content migration and optimization
• Quality assurance (QA) and testing
Deliverables:
■ Fully functional, responsive website
■ CMS training documentation and sessions
■ Third-party API integration reports
Phase 5:Deployment
Provide deployment support as determined in Discovery and Definition phases.
Key Activities:
■ Training workshops for County staff
■ Website launch and performance monitoring
■ Final usability and accessibility testing
■ Post-launch maintenance and optimization
■ Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
■ Training workshops for Monroe County staff
• ongoing support and maintenance plan
Phase 5:Warranty
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
■ Website launch and performance monitoring
■ Final usability and accessibility testing
■ Post-launch maintenance and optimization
■ Knowledge transfer and staff training
Deliverables:
• Post-launch performance report
• ongoing support and maintenance plan
Phase 7:Continuous Improvement&Technical Maintenance
A 30-day website warranty post-launch, during which we will address any bugs,
technical issues, or unforeseen functionality gaps against the agreed to scope of work.
Key Activities:
• ongoing performance monitoring and optimization
• security updates and patches
■ Technical support and issue resolution
• CMS content management
■ Feature enhancements and iterative development
• Performance reporting
Deliverables:
■ Four (4) week technical maintenance sprint cycles
■ Quarterly feature request releases
• ongoing website personalization and conversion rate optimization
Phase 8:Consumer Data Consent and Website Personalization
Prior to the website launch, contractor will implement a robust consumer data consent
framework and the ControTower digital experience platform to enhance user
engagement while ensuring compliance with privacy regulations. our approach will
align with the County's commitment to transparency, user trust, and data-driven
optimization.
Key Activities:
■ Consult with Red Clover Advisors on consent settings
■ set up oneTrust account and settings
• Implement OneTrust on https://fla-keys.com website
• Implement ControlTower on https://fla-keys.com website
• Present website personalization strategy
• Implement website personalization campaigns
• Provide ongoing website personalization services and conversion rate
optimization
Deliverables:
• Set up OneTrust and ControlTower
• Launch website personalization campaigns
• Provide ongoing website personalization and conversion rate optimization
ATTACHMENT B - MONTHLY FEE, RATES, DISCLAIMERS AND LIMITATIONS
OF LIABILITY
Monroe County TDC Website Redesign Project
1. Compensation Structure
MMGY Global (hereinafter called Contractor) proposes a structured fee model based on
project milestones and an optional monthly fee for ongoing support, optimization,and
enhancements for Monroe County, Florida (hereafter called County). The proposed fees
include fixed project costs for each phase and an hourly rate for additional services
beyond the agreed-upon scope. This compensation structure covers a period beginning
March 1, 2025 and expiring September 30, 2028.
2. Project-Based Fees
Project Phase Timeline Cost
Discovery March 2025 $30,000
Definition April 2025 $30,000
Design May 2025 - June 2025 $140,000
Development June 2025 - August 2025 $160,000
Deployment September 2025 $40,000
Warranty October 2025 Included
Total 7 Months $400,000
3. Continuous Improvement &Technical Maintenance
Post-launch,Contractor will provide ongoing support for website maintenance,content
updates, performance monitoring, and optimization.
DEFINITION OF CONTINOUS IMPROMVEMENT&TECHNICAL MAINTENANCE SERVICES
SERVICES INCLUSIVE OF MAINTENANCE FEE
COUNTY WEBSITE
The services and pricing provided in this proposal are specific to the following website:
https://fla-keys.com
TECHNICAL MAINTENANCE
Website maintenance is intended to be allocated for the ongoing care and support of
the website base code,features and functionality. Website maintenance items are
considered to be tasks that require four (4) hours or less of creative or development time
to accomplish. For any task requiring more than four (4) hours of creative or
development time,Contractor will provide a written project estimate and will require
County approval before proceeding.
Examples of maintenance items that will be included in this scope of work:
• Minor bug fixes
• Monitoring and addressing site performance
• Updates to links
• Updates to copy
• Minor CMS updates not exceeding 4 hours of development time
• Addressing 404 page errors
• Communicating emergency information
County will communicate all maintenance requests via email, and Contractor will keep
an ongoing request status document for review and collaborative prioritization on a bi-
weekly status call. Maintenance hours must be used in the month they are allocated.
Hours cannot roll-over or be used prior to the beginning of the month where they are
allocated.
Hours will be billable in 30-minute increments with a one hour minimum. Maintenance
items are performed during normal business hours (gam - 6pm Eastern Standard Time /
Sam - 5pm Central Time / 6am - 3pm Pacific Time, Monday through Friday).
If County requests work outside of the website maintenance scope of work outlined in
this agreement,County will be provided a written project estimate for approval prior to
any overage work being completed. New website work is considered anon-maintenance
request and will be estimated in accordance with the website feature requests
guidelines defined below.
Contractor assumes no responsibility for problems resulting from County or third-party
changes to the original code base not implemented by Contractor development team.
Any work to repair County or third-party changes to the original code base will be
considered anon-maintenance request and will follow definitions of services provided
below.
DEFINITION OF NON-MAINTENANCE SUPPORT SERVICES
SERVICES OUTSIDE OF MAINTENANCE REQUIRING ADDITIONAL ESTIMATING
WEBSITE FEATURE REQUESTS
Requests made to contractor exceeding four (4) hours development time to accomplish
changes will be considered to be website feature requests to the existing website and
are not considered under the website maintenance agreement. Website feature
requests made by county will be estimated by contractor for time to complete work,
timing to implement changes and cost. county will have the opportunity to review and
approve project estimates prior to work being completed and billed.
Examples of website feature requests that would be considered outside of the scope of
technical maintenance:
• Design and development of new page types
• Design and development of new content modules
• significant modifications of existing page types that exceed 4 hours of creative or
development time
• significant modifications of existing modules that exceed 4 hours of creative or
development time
• significant modifications of CMS that exceed 4 hours of development time
• Addition of any new third-party integrations
If county requests work outside of an approved website feature project estimate or work
that is caused, either in whole or in part, by county or a third party and requires
Contractor support, county will be provided a written project estimate for approval prior
to any overage work being completed.
NON-TECHINCAL MAINTENANCE REQUESTS AND OVERAGES
Out of scope work shall be billed the rate of $165 per hour for any project management,
creative, development, duality assurance and system administrator hours outside of the
monthly maintenance fee during normal business hours (gam - 6pm Eastern standard
Time f 8am - 5pm central Time f 6am - 3pm Pacific Time, Monday through Friday)
billable in 30-minute increments with a one hour minimum. out of scope maintenance
required outside of normal business hours will be billed at $200 per hour. All additional
maintenance charges will be approved by county via a separate project estimate.
EXPEDITED MAINTENANCE SUPPORT
Web maintenance support requiring expedited service and timelines will incur a 25% rush
fee based on the estimated value of the maintenance costs. The rush fee will be billed
incrementally regardless of whether the expedited maintenance work was in or out of
scope. This excludes work required to restore the site during an outage.
WEBSITE OUTAGES AND EMERGENCY SUPPORT
OUTAGES DURING NORMAL BUSINESS HOURS
A website outage is defined as the website being inaccessible or offl ine. In the event that
an outage is caused, either in whole or in part, by county or a third party and requires
support during regular business hours (gam - 6pm Eastern standard Time f 8am - 5pm
Central Time / 6am - 3pm Pacific Time, Monday through Friday), county will be billed at
an hourly rate of $175 per hour, billable in 30-minute increments with a one hour
minimum.
Emergency support during normal business hours is considered outside of website
maintenance and will be billed incrementally to the monthly website maintenance fee.
Contractor will move quickly to address any outages during normal business hours that
may occur, but cannot guarantee website uptlme or the speed and timing by which the
website may be restored.
OUTAGES OUTSIDE OF NORMAL BUSINESS HOURS
In the event that an outage is caused, either in whole or in part, by county or a third party
and requires support after regular business hours (gam - 6pm Eastern standard Time f
8am - 5pm central Time f 6am - 3pm Pacific Time, Monday through Friday), county will
be billed at an hourly rate of $200 per hour, billable in 30-minute increments with a one
hour minimum.
To minimize any down time during an after hours outage or error,this agreement
provides for up to five (5) hours of support time that does not require specific county
approval and will be billed based on actual hours of support. For any emergency support
that requires more than five (5) hours of development time, contractor will provide a
written project estimate and will require county approval before proceeding. In the event
that contractor is unable to secure written approval for additional development support,
Contractor assumes no responsibility for extended outages or errors. In the event that it
is determined that the solution to restore the website must be executed by the county or
third party, contractor time invested in researching and diagnosing the problem is
billable.
Emergency after hours support is considered outside of monthly website maintenance
and will be billed incrementally to the monthly website maintenance fee.
Contractor will move quickly to address any outages outside normal business hours
that may occur, but cannot guarantee website uptlme or the speed and timing by
which the website may be restored.
COUNTY RESPONSIBILITIES
For the purposes of contractor the above services, county agrees to provide contractor
with access to its website and clearly communicate website continuous improvement
and technical maintenance and feature requests. Additionally, it is the expectation of
Contractor that county will attend scheduled meetings, provide timely feedback and
approvals in order to efficiently address needs across all channels.
Continuous Improvement and Technical Maintenance Cost
Technical Maintenance $1,000 f month
Continuous Improvement $6,500/month
Total $7,500/month
4. Estimated Webste Hard Costs
All third-party expenses related to the project are the responsibility of the County and will
be billed through at cost by Contractor.Vendor costs are variable, at the discretion of the
third-party and not the contractor.
Hard Costs Estimated Costs
website Hosting (Hard cost) $12,000 (annual)
Domain Addresses (DNS) $250 (annual)
Security certificate (SSL) $250 (annual)
5. Consumer Data Consent and Webste Personalization
Contractor will provide ongoing support for website consumer data consent and website
personalization through the ControlTower digital experience platform.
Contractor will implement a consent management framework for the county that 0)
complies with emerging consumer privacy legislation, and (2) fully leverages client's
performance capabilities.
CONTRACTOR RESPONSIBILITIES
1. one (1) single-domain implementation of a standard consent management
framework developed in consultation with the certified privacy professionals at
Red clover Advisors;
2. Integration of oneTrust software with Google consent Mode and Google Tag
Manager to maximize measurement capabilities;
3. Initial annual privacy &consent audit;
4. Review of the consent management framework implementation before launch;
5. Recurring annual privacy& consent audit;
6. ongoing maintenance of the consent management framework as new legislation
emerges and troubleshooting as needed
COUNTY RESPONSIBILITIES
1. Providing written approval for consent management and privacy compliance
services
2. Purchasing oneTrust consent management platform software for website domain
(https://fIa-keys.com)
3. Approving suggested cookie categorization
Contractor has partnered with Red Clover Advisors to provide these services and
relies on the legal advice of the certified privacy professionals (cippluslEJA)at Red
Clover Advisors to approve a consent management framework that is compliant with
applicable legislation. Contractor makes no,and disclaims any,representations or
warranties of any kind,express or implied, with respect to the compliance advice
provided by Red Clover Advisors.
Disclaimer of Warranties: By agreeing to this scope of work, county understands and
acknowledges that contractor relies on the legal advice and counsel of the certified
privacy professionals at Red clover Advisors to ensure the consent management
framework complies with data privacy legislation.
Disclaimer of Consequential Damages: contractor has no liability with respect to the
deliverables, services, or its other obligations under this Agreement or otherwise for
consequential,exemplary, special, incidental, or punitive damages (including without
limitation loss of profits and the cost of cover) however caused and on any theory of
liability,whether in breach of contract, negligence, strict liability, misrepresentation, or
any other torts even if contractor has been advised of the possibility of such damages.
Limitations of Remedies and Liability: County's sole remedy for any breach of this
Agreement by contractor is corrections of nonconformities. contractor's total liability to
County for any reason and upon any cause of action arising out of the services, including
without limitation, breach of contract, negligence, strict liability, misrepresentations, and
other torts, is limited to privacy compliance and consent management fees paid to
Contractor by the county during the twelve (12) months immediately preceding the
events giving rise to the liability.
Contractor will develop and implement an instance of Contractor's ControlTower digital
experience platform (DXP) on fla-keys.com on behalf of County. M GY will setup,
administer, maintain and manage ControlTower and website personalization campaigns
from September 1, 2025 and expiring on September 30, 2028
ControlTower will include the following components:
• Consent Management Via oneTrust
• Consumer Profiling
a Anonymous Profiling
a Known Profiling
• Segmentation
o Profile
o Session
o Consent
o Visitor Behavior
a UTNs
• Data Collection
a Events
o Fields
a Forms
• A f B Testing
• website Personalization
o Targeted Content
a Banners
o Modals
a Fly-In
• Email Integration
Contractor Responsibilities
• Set up instance of ControlTower
• Integration of OneTrust consumer data consent platform
• Map fla-keys.com data collections to ControlTower
• Connect ControlTower and CDP to fla-keys.com website
• Set up user roles and permissions
• Configure consent management
• Build consumer segments
• Build and execute website personalization campaigns and goals
• Integrate ControlTower with email service provider
• Ongoing maintenance and management of ControlTower
• Set up and billing through OneTrust and Amazon Web Services (AWS)
• Provide billing backup receipts for ControlTower hosting
County Responsibilities
• Provide project estimate approval
• Collaborate with Contractor on implementation
• Pay OneTrust and Amazon Web Services (AWS) billed by Contractor
• Update website privacy policy and terms and conditions
Consumer Data Consent and Website Personalization Estimated Costs
Consent Management Platform (CMP) $19,000 (annual)
ControlTower Platform Software $60,000 (one time)
ControlTower Platform and Website Personalization $75,000 (annual)
Management
ControlTower Amazon Web Services (AWS) Hosting $15,000 (annual)
ControlTower Annual Maintenance Agreement $15,000 (annual
starting year two)
6r Invoicing Schedule`
*All third-porty expenses reloted to the project ore the responsibility of the County ond
will be billed through of cost by Contractor. Vendor costs ore variable, of the discretion
of the third-porty and not the Contractor.
Invoicing Date r r - r Invoice Tota
Fiscal Year 2024/2025(10/11/24-9/30/25)
March Website Discovery Phase $30,000
April Website Discovery Phase $30,000
May Website Design Phase $70,000
.tune Website Design Phase $70,000
July Website Development Phase $80,000
August Website Development Phase $80,000
Consumer Data Consent $19,000
September Website Deployment $40,000
Fiscal Year 2024/2025 Total $419,000
Fiscal Year 2025/2026(10/1125-9/30/26)
October Website Warranty Included
Fiscal Year
2025/2026 Continuous Improvement $6,500
ControlTower Platform $60,000
Website Personalization Management $6,250
Website Hosting, DNS, SSL $1,500
ControlTower Hosting $1,250
November Technical Maintenance $1,000
Fiscal Year
2025/2026 Continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
December Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
January Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
February Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
March Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $1,000
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Fiscal Year
2025/2026 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Fiscal Year 2025/2026 Total $270,F500
Fiscal Year 2026/2027(10/1/26-9/30/27)
October Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
ControlTower Annual Maintenance $15,000
Website Personalization Management $6,250
Website Hosting, DNS, SSL $1,500
ControlTower Hosting $1,250
November Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
December Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
.January Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
February Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
March Technical Maintenance $1,000
Fiscal Year continuous Improvement $6,500
2026/2027
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $1,000
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Fiscal Year
2026/2027 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Fiscal Year 2026/2027 Total $226,500
Fiscal Year 2027/2028(10/1/27-9/30/28)
October Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
ControlTower Annual Maintenance $15,000
Website Personalization Management $6,250
Website Hosting, DNS, SSL $1,500
ControlTower Hosting $1,250
November Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
December Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
January Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
February Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
March Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
April Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
May Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
.tune Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
July Technical Maintenance $1,000
Fiscal Year continuous Improvement $6,500
2027/2028
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
August Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Consumer Data consent $19,000
Website Hosting $1,000
ControlTower Hosting $1,250
September Technical Maintenance $1,000
Fiscal Year
2027/2028 continuous Improvement $6,500
Website Personalization Management $6,250
Website Hosting $1,000
ControlTower Hosting $1,250
Fiscal Year 2027/2028 Total $226,500
Annual Invoice Summary Annual Totals
Fiscal Year 2024/2025 (10/1/24 - 9/30/25) $419,000
Fiscal Year 2025/2026 (10/1/25 - 9/30/26) $270,500
Fiscal Year 2026/2027 (10/1/26 - 9/30/27) $226,500
Fiscal Year 2027/2028 (10/1/27 - 9/30/28) $226,500
Agreement Total $1,142,500
ml l l l l l lul u 1.................................................................................. w r u e r r ili a it eeili eili eelililielieel uux�n lili eeelillm sells uwararo ra arwNnlwmeimuw rnwwic vroinvrouawmmn c Aviv. wwmnxm cvu vrovuvnm vlul ummnl ,l rvm rrre mwmxmw lw n ri �v„ �v,
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Hug.h McCoran l mm......warrants,thathe/it has not employed,retained
or,otherwise had act on his/its bichalf any fornner County officer or employee in violation of
Section 2 of Ordinance 1 Os 10-1990 or any County lff. r. r employee in violation of Section
f Ordinance No. 10-1990. For breach.or vioiatan of this provision the County may, in its
discretion, tenninat this Agreement without liability and rosy also, in its discretion, deduct,
from. the Agreement or purchase price,. or otherwise recover, the fall amount of any fee,
commission,Percentage, gift or consideration,Paid to the former County officer or employee.
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Ovedand Park,Kansas 66204 (Signawre)
USA
Global8 6,47Z. 988 December 1 , 0
..........
4540N:536 (Date)
STATE OF
COUNTY OF
Subscribed and om to :r. affirr ;before,me, .means of-t-physical.presence or El I
onfnentrationy
mmrcMrcrcM m Dat e)
b
.� yy�, fnameo a fiant . H /Shy personally
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known to me r has r t of identification),.�. w w w wwo� .......m ... t '
identification.
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OM o MCA FORM 44
Notary Public-State of ansas
y Appoint-m,ent Expires I(.I I
43
118
NON..("OLLIJSION AFFIDAVI".1'
L Hugh McConnell of the city of Overland Park
,according to law on any oath, and under penalty of perjury,depose and say that:
1.am Chief Fin anciial Officer of the
Agency of MMGY Gl obal,, LL the Proposer ma king- the
..........;
Proposal for the project described in the Notice of' quest for:Competitive Solic'tations for:
VVE.BSFTE DEVELOPMENT BERM ES FOR MCI OE COUNITY TOURIST anal that I executed the said Proposal with.
DSVE69 W&L
full authority to do so; and
1. The prices in this Proposal have been arrived at independently- without collusion,
consultatioll),communi cation or agreement for the purpose of restricting competition,as to
-tb any other Proposer or with any compiefitor,
any matter relating to such prices-w' 1
2. Unless otherwise required by law,.the prices which have been q'-uoted in.this Proposal have
not been knowingly disclosed by the Proposer and will not knowingly be disclosed by the
Proposer -prior to Proposal opening,directly or indirectly,to any other Proposer or to a nly
cornpetitor;
3. No attempt has been. made or will be made by the Proposer to Induce any otherperson.,
partnership or corporation to submit, or not to submit, a Proposal for the purpose of
restricting competition; and
4. The statements contained in this affidavit are true and, correct, and made with full
knowledge, that Monroe County -relies upon th6e tiuth of the statements contained M': this
affidavit in awarding agreements for said project.
MMGY GLOBALp LLC
7309 W.80th Street
.......... .......................................................................................................................................................................................
Suite 400
(Signature of Proposer)
Overland Park,Kansas 66204
USA.
816,472..5988 December 12,202.4
Global .454.094-535 (Date)
STATE OF:
COUNTY OF:
Sub scribed and swom to(or affinned).before me,b.. ineans ofl�physical presenoe or 0 online
not arizatiOn, on 4 Date) by
2q I............r,. ( W#_
�*J. Inn e of affiant), He/She is personally
.wn to m -f 'denfification) as
kno or has produced.
—.(type o 1 1
idenfificahion,,,
NOTARY P'U"EA,-JC
My Commission Expires. ; Qax`7
...........
JESSICA MARGARET WEN
Notary Public-State of Kansas
42 My Appointment Expires
..................
119
The undersigned vendor in,accordance with Florida Statute 287.087 hereby certifies that:
(Name of Business)
1. Publishes a statement notifying employees that the unlawful manufacture, distribution,
d1sp en in ;, Possession, or use of a controlled substance is prohibited in the workplace and
pie ifying.the actions that will be taken against employees for violations of such prohibiti n-
2, Informs employees about the dangers rs of drug abuse in the workplace,the:business's policy
of maintaining a drug-free workplace, any available drug counseling, rehabifitation and,
employee assistance programs,and the penalties that may be imposed,upon.crnployees for drug-
abuse violations,
3
. I h employee engaged in providing the comet di i s r contractual services-that are:
under Proposal a copy of the statement specified in Subsection 1.04.
4. In -the statement specified in Subsection 1, notifies the employees that, as a condition of
working on the nunoditi s or contractual services,that are under Proposal,the employee will
abide by the terns of the statement and,will notify the employer of any Conviction of, or plea
of guilty or nolo contendere to, any violation of Chapter (Florida Statutes), or of any.
controlled, substance law of the I�nit d States or any state, for a violation occu ring in. the
workplace no later than five(5) days after such n i tioln..
Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is avail'ablein the employee's ommu.nit ,or any employee who
is so. convicted.,
. Makes a good faith effort to continue to maintain a drug-free. workplace through
implementation of this Section.
. the per son authorized to sign the statement, I certify that th'i Agent' complies fully
with the above requ irements.
AxIIIIImuI�+iAl� n December 12, ��� "'
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Date
STATE F: a S ZT.S .�..
I
COUNTY F: w
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Subscribed and sworn.to (or affirmied)before me by,means fe�Vphysi, al presence or 1:1 online
notarization on 2
ILU ;,1 ' ...............................�Illu date)by �" wl rl� � _ co),Wm
(natneof a ant). He/She is personaelly'known to m r has produced
(type of identification,) identification.
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My Commission Expires:
GLOBAL,,
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4g m6 A MARGARET 8 .SuEi
A My Appointment Expires
1 F M
816.472.5988
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454:094535
120
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"'A person.or affiliate who has been placed.on.the convicted vendor list following a conviction
pubic entity crime may not of submit a bid on a contract to provide any goods or services t
,a public entity, may not submit a bid on a,contract with a public entity for the construction, or
rcpair of a public building or public work, may not submit bids on leases of read..property t
,.p I entity, may not b awarded or perform work as CONTRACTOR. Supplier
subcontractor,or COYFRACT' . .under a contract with any public entity,and may not.tran a t
business with any public entity in excess,of the threshold arnount provided in Section.287.017,
for CATEGORY TWO for a period of 36 months from the date of being placed on the
convicted vendor list."
I have read t he above and.state that neltr�Hugh c on wwwwwww_,.(Respondent'snni )
nor,any Affifiate h.as been placed on the convicted vendor list within the,last 316 rnonth .
.urn°s� .i�
�unwrwwiidPw�wani � �iyr" n
__.. _ ...............................................................
S-i nawre) MMGY GLOBAL LL C
7309 .80th Street
r�F
$ujte 400
Overland Pam
,Kansas 66204
Date, December 2024 USA
j� 8 1 6.4 7 9 8 8
loba45-4094535
r
STA1,I'I OF: S as
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Subscribed and,sworn.t (or .ffi.rm d before r............oe, b means fJXphYsryical. it n r 1 ntrn
notarization,, dt ;by6- g,(name of affia:t). He/Sheis personally known to m or has produced _5A.
(type of identification)as i. entificati on.
J" NOTE . ........................................
`'�PUBLIC
My Commission Expires,F 11 , /,s
0
.......�.........................................................._,.,..
I
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5.
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121
J PREF111MENCE FORM
A,Vendors clairning a local preference according to Ordinance 023-2009,as amended by Ordinance 004-2015 must complete
this form.
at
N/ D
A
'Name;of Bidder/Respon-der iei
............................................... ...........................................................................................................................................
1.Does tyre:vendor have a valid recei1P t for the business tax paid to!the Monro e County Tax Collcctor dated at least one year
prior to the notice of request for bids or proposals? ...........................................................(Please furnish copy.)
2, Does the vendor have a physic all business address located within Monroe County from which the vendor operates or
plerforms business ors day,to, day basis that is a sub stan-bal cornpanent of the goodly or services being offered to Momole
county`�........... ............
J'he physical business,address must,be re'gistered as its principal place of husi-ness with the FloridaD. epaztment of State for
at least one year prior to the notice of'request,for bid or proposal.)
UstAd dress: —............. .......................................................................................................................
Telephoneumber,..,.,,,,„..............................................................................................................................................................................................,............... ......................
B.Does the vendor/prime contractor intend to subcontract 50%or more of the .cods,services,or construction iolocal
businesses meeting the criteria above as to licensing and location?
If ycs,pilease provide:
L Copy of Receipt of the business tax paid to the Monroe County Tax Collector by the subcontractor dated at least one year
prior to the,notice or roquest for:bid or proposal.
.0,
2.Subcontractor's physical business address within Monroe County from which the subcontractor operates:
(The physical business address must lie registeredas its principal place oftusiness with the Florida Department of State for
at least one gear pri or to the n oti ce of request for bids or propo sals)
Tel.
Address
Print Name:
Signature and Title of-Auth-oirized �ignatory or
_..
Bidder/Responder
STATE OF
COLN.TY OF
............
On this day of 20 before me.,by means of 0 phy ical presonce or 0 online notarization the Undersi gned
notary public,personally appeared —----------------------------------Lz..:..:..:................ZL..............:.....:...... known to me to be the person whose name is subscribed
above or who produced.................................................................................................... and aoknowledged,that he/she is the person,who,executed
the above,Local Preference Form for the purposes therein contained.
Mycommission cxpircs:.....................I................................................................... ............................................................................... .................................. ......
Notary Public
cal.) ry� .........
Print Name
46ti
122
VENDOR CERTIFICATION REGARD-ING SCRUTINIZED COMPANIES LEST�S,
Project Descripfion(s),,,WEB SITE DEVELOPMENT SERVICES FOR MONROE COUNTY TOURIST DEVELOPMENT C01UNCIL
Respondent Vcm.dorName.- MMGYG,19.b a..1.1 LILICI�.
.......................................
Vendor FEW: 454094535
...............
Vendor's Authod.zed RepresenWivc.Name and Title: Hugh McConnefl,CFO:
. ..............................................................................................
Address: 73.09 VV 80th:Street Suite ...................................................
..........."'"
cilv: Overland Park, State: KS Zip.-.66204
......................
Phcyne Number:
Email:Addres,s..- newbussiness@mmgy,global.com
Section 287,135,'Florida'Statutes prohibits a company fr.0 m bidding on, submitting a proposal fot v entering
into or renewing a contract for gooids or services of any amount if, at the-time of'contracting or rcnewal,the
company is on.the Scrutinized Companies that Boycott Israel List,created-pursuant to Section 215.4725,Florida
Statutes,or is erigag.ed in a Boycott of Israel. Section 297.135,Florida Statutes, also prohibits a,company from
bidding on.,submitting a proposal for,or enteringinto or renewing a contract for goods or services of$1 000,000
or more,that are on either the Scrutinized.Companies with Activities in Sudan List or the Scrutinized Compnies
with.Activities, in the Iran Petroleum Energy Sector Lists which were created pursuant to s. 215.473, F.lorida
Statutes,,or is engaged in business,operations in Cuba or Syria.
As the person authorized to sign on behalf of Respon,dent,I hereby,certify that the company identified above in
R oycott'lsrael
the Section entitled "Respondent Vendor Name"is not listed on.the Scrutinized Com.pante:s that B
List or engaged in a boycott Iof Israel and for Projects of$1,000,000 or more is-not listed on either the Scrutinized
Companies with Activities lin Sudan List,the Scrutinized Compan.lies with,Activities,in.the Iran Petroleum Ennergy
Sector List,or engaged:inbusiness operations in Cuba or Syria.
I understand that pursuant to Section.287.1.35,Florida S.itatutes,the:submission of a Use Certification may subject
company'to civil penalties, attorneys f&.s, and/or costs. Ifurther understand that army contract with,the County
may be terminatod,at the option of the County, 'If the company is-found,to have submitted a false certification or,
w
has been,placed on the Scrutinized Companies that Boycott Israel List or cngaged in a boycott of Israel or pWed
on the Scrutinized Companies with Activities in Sudan.List or the Scrutinized Companies with A,cfivitics iD the
I d
Iran Petroleum Energy Sect-or List or been engaged in busmiess operations in Cuba or Sy .a.
............. ....... .......
Cerfified By.. Hugh mcconneli who is authorized to sign
10 n behalf of the above:referien ced com.pa P.
Authorized Signatu're: ............................
Print'Nam
.ugh McConnell
.................................................................................... ...........
Title:. Chief Financial Officer
............................................ . .... ....................._...................................................
Note:The List are available at-the following Departme.nt of Management Services Site:
r�� S ,..................................... ........
........................................................ ......................................................... ................ .............
State of: Kansa,% C-ounty of Johnwn
Subscribed and sworn tlo or affirmed)before met
MMG:Y GLOBAL, LLG
this I.< day of 20
7309 M 80th StreAt
Suite:400
by!� ...........
Overland Park,Kansas 66204
j
USA
il I _n_J&dZ1.&6t_ �6
816,472.6988 JESSI MARGARET B EN, Notary Public
Global My commission Expires 1111512027
454094535
47
JESSICA MARGARET WEN
Notary Public- State of areas
My,Appointment E"xpires
123
-A—FFMAVIT ATTESTING TO: NONCOERC= CONDUCT
F OR.LABOR OR SERVICES
Entity/Vendor Name- M11M:!GY Global, LLC.
0 ................................. .................................................................... .................
Vendor FEIN: 45-4-0.9-4535
V
Hugh MoConnefl,.CFO,endor's A uthorize Representative. ....... .............. ...........
(Name and Title)
• 7309W'80th Street, Sufte,400
Address.
. h
City, OveIOIrlanIINIII dIIIIIII IIIIIIIPIIIII�AaII rk v m,mM. mm
State- s Zip: _66204
.................... .........................................................................
............. 1�6�'3'0 5 17 3
Phone Number:
ww
Email Address: riewb:usines,s.@mmgyglobal.com.
'0, .......................
As a nongovemmental entity- executing, renewm' g, or extendim" g a contract with a
4
government entity, Vendor is required to provide an affidav-ft under penalty of pe-ijury
attest that Vendor does not use coercion for labor or services, in accordance with,
Section 787.016, Florida Statutes.
As defined in Siection, 787.06(2)i(a), coercion means-.
1. Using or threafing to use physical force ageLinst any person;
2. Res try ning, isolating., or confming or threating to restrain, isolate, or:confine
,any person without lavlul authority, and agealinst her or his will;
31 Using lending or other credit methods to establish a debt by any person.when
labor or services are pledged as a security for the debt, 'if the value of the
'labor or services as reasonably assessed is not applied toward the liquidation
- especve
of the debt, the length and nature of the labor or serv'ice are not r ti ly
limited and defined;
4. Destroying, concealing, removing, confiscating, Withholding, or possessing
any actual or purported passport, visa., or other 'immigration document, or
any other actual or purported government identification document,, of any
person;
5.. Causing or threating to cause fir an harm to any person-,
6.. Enticing or lun'ng any person 'by fraud or deceit; or
7'. Pro vidm* g a controlled substance as outlined in Schedule 1 or Schedule 11 -of
Section 8913.03, to any person for the purpose of exploitation of:that person.
As a.person authorized to sign ors half'of Vendor, I certify under penalties of peijury
that Vendor does not use coercion, for labor or services in accordance with Sect'lon
787.:061.. Additionally, Vendor has reviewed Section 787.06, Flo Statutes, and.
agrees to abide by same,
CertifiBy- Hugh McConnaH ed 0r. r.r. rrrrrrrrrrrrrr� -—--—-------M---------------------------------------------------------------................................................. who is
authon'zed, to sign on, behalf of the above referenced company.
Authoi�zed Signature- ........ JESSICA MARGARET
.......... ........................
BOEN
Notary-Publk-State of K Hugh McConneill InSas.
Print
.......... My Appointment Expires
Title- Chief Finan&la�Officer
MMGY GLOBAL, L-L State of. Kan�,as County of'Johl nson
48
7309 W.8:01th Street Subscribel 2nd sworn to(or affirmed)before me
SuRe 400
day,of 6,e,Q^h*;1111 20
verjand Park,,Kansas 66204
USA by 41
h ? � f- I
.............
816,472-5988 ...........
'ET 60EN, Notary Public
�� ��'ob
-ES 11CA MA
454.094535 JE.
My Commission EXpires 11/1512027
124