FY2006 10/19/2005
elelll orlhe
eircol eeon
Danny L. Kolhage
Phone: 295.3130 Fax: 295-3663
Memorandum
To:
Lynda Stuart, OffICe Manager
Tourist Development Council
Attn:
Maxine Pacini
Isabel C. DeSantis, . .fL>
Deputy Clerk ~
From:
Date:
Monday, November 07, 2005
At the BOee meeting on October 19, 2005, the Board approved the following:
Turn Key Events Agreement between Monroe County and Premiere Racing, Inc.
covering Key West Race Week 2006 between January 15, 2006 and January 20,2006 in
an amount not to exceed $54,500, DAC I, FY 2006 Event Resources.
Interlocal Grant Award Agreement between Monroe County and the City of
Marathon for the Coco Plum Beach Amenities Improvement Project in an amount not to
exceed $66,310, DAC III, FY 2006 Third Penny Capital Project Resources.
Destination Events Agreement between Monroe County and the Rotary Club of
the Upper Keys, Inc. covering the lIth Annual Gigantic Nautical Flea Market on February
25-26,2006 in an amount not to exceed $15,000, DAC IV, FY 2006, Third Penny Event
Resources.
Destination Events Agreement between Monroe County and the Greater Marathon
Chamber of Commerce, Inc. covering The Original Marathon Florida Keys Seafood
Festival on March 18-19,2006 in an amount not to exceed $10,000, DAC III, FY 2006,
Third Penny Event Resources.
Destination Events Agreement between Monroe County and Habitat for Humanity
of Key West and Lower Florida Keys, Inc. covering the Terry Cassidy's Pickin' Party on
February 5,2006 in an amount not to exceed $6,000, DAC II, FY 2006, Third Penny
Event Resources.
Destination Events Agreement between Monroe County and Key Largo Chamber
of Commerce, Inc. covering the Key Largo Chamber of Commerce Island Jubilee on
November 4-5,2006 in an amount not to exceed $15,000, DAC V, FY 2006, Third Penny
Event Resources.
Destination Events Agreement between Monroe County and Islamorada Chamber
of Commerce, Inc. covering the Florida Keys Island Festival on May 20-21-2006 in an
amount not to exceed $35,000, DAC IV, FY 2006 Third Penny Event Resources.
Destination Events Agreement between Monroe County and Lower Keys Chamber
of Commerce, Inc. covering the Lower Keys Jazz Festival and Art Show on April 9, 2006
in an amount not to exceed $6,000, DAC II, FY 2006, Third Penny Event Resources.
Destination Events Agreement between Monroe County and Hog's Breath Saloon
of Key West, Inc. covering the Key West Songwriters Festival on May 3-7, 2006 in an
amount not to exceed $24,000, DAC I, FY 2006, Third Penny Event Resources.
Grant Award Agreement between Monroe County and Florida Keys Land and Sea
Trust, Inc. covering the Beautification and Enhancement, Phase lA and IB Project in an
amount not to exceed $300,000, DAC III, FY 2006, Capital Project Resources.
Grant Award Agreement between Monroe County and Dolphin Research Center
covering the Replacement of the Fish Freezer and the Restoration of the Front Sign
Project in an amount not to exceed $93,962, DAC III, FY 2006, Capital Project
Resources.
Agreement between Monroe County and the Monroe Council of the Arts
Corporation, d/bla Florida Keys Council of the Arts to supplement costs of tourist related
programs in an amount not to exceed $72,500
Attached hereto are two (2) duplicate originals of each document for your
handling. Should you have any questions concerning the above, please do not hesitate to
contact me at 295-3130.
cc: Finance
County AJtorney
File~
Destination Events Aareement
THIS AGREEMENT is entered into this iq ~ day of OJ.obeiY'", 2005 by and
between BOARD OF COUNTY COMMISSIONERS (County or BOCC), MONROE COUNTY,
FLORIDA, and the Islamorada Chamber of Commerce, Inc. (Event Sponsor).
NOW, THEREFORE, and in consideration of the mutual covenants, contained herein
the parties agree as follows:
1. The BOCC agrees to pay from tourist development tax funds up to $35,000
(Thirty Five Thousand Dollars) for advertising and public relations for the Florida Keys Island
Festival on May 20-21,2006 (See Exhibit A).
2. Scope of Services: Event Sponsor agrees to provide the County with an event as
specified below:
a).
A two day Island Festival to include a children's talent show; Cook-off
contest; Taste contest; live bands/concert; Arts & craft vendors; Boat
vendors; Scholarship award
Awards Ceremony
b).
3. All advertising and public relations services or supervision of advertising and
public relations will be provided through the contracted agencies of the Tourist Development
Council (TDC) and BOCC. Advertising for this event should include Fort Myers and
Palm Beach. The agencies of record shall receive payment of work in progress upon
submission of documented invoices associated with said event.
4. Payment: Any payments directly to Event Sponsor or vendors associated with
said event shall be as follows:
Event Sponsor shall submit to TDC an invoice which shall indicate the task
completed for which payment is sought, with proper documentation attached. No more than
10% of the total advertising and promotional costs paid under this agreement shall be
attributable to in-county activity. County shall pay Event Sponsor, or directly to vendor upon
request of Event Sponsor, pursuant to the Florida Prompt Payment Act upon receipt of a
proper invoice.
Monroe County's performance and obligation to pay under this contract is
contingent upon an annual appropriation by the BOCC. Only acceptable expenses listed in
the Monroe County Tourist Development Council Operations Manual shall be paid.
5. Accountinq: Event Sponsor shall maintain all books, records, and documents
directly pertinent to performance under this Agreement in accordance with generally
accepted accounting principles consistently applied. Each party to this Agreement or their
authorized representatives shall have reasonable and timely access to such records of each
other party to this Agreement for public records purposes during the term of the Agreement
and for four years following the termination of this Agreement. If an auditor employed by the
County or Clerk determines that monies paid to Event Sponsor r pursuant to this Agreement
were spent for purposes not authorized by this Agreement, the Contractor shall repay the
Destination Funding FY 2006
Florida Keys Island Festival
.' monies together with interest calculated pursuant to Sec. 55.03, FS, running from the date
the monies were paid to Event Sponsor.
6. Modification: Line item changes to the advertising and promotion budget may
be made up to but not exceeding 10% of the larger line item amount without requiring BOCC
approval of the particular change.
7. Breach and Penalties: The parties agree to full performance of the covenants
contained in this agreement, and the BOCC reserves the right at its discretion, provided such
breach is material, to terminate this agreement for any misfeasance, malfeasance, or
nonperformance of the agreement terms or negligent performance of the agreement terms by
Event Sponsor.
8. Termination: This Agreement will terminate on September 30, 2006, unless
earlier terminated pursuant to paragraph 7 or 9. All invoices must be submitted prior to
September 30, 2006.
9. Non Occurrence of Event: If the event does not take place for any reason
under control of Event Sponsor except for those reasons in paragraph 19, then Event
Sponsor agrees to refund to the BOCC any amounts already paid under this agreement, and
relieve the BOCC from any further payments.
Event Sponsor shall give written notice to the Monroe County Tourist
Development Council if it is found necessary to cancel an event. The notice shall contain the
following specifics: 1) reason for cancellation, 2) documentation of the reason for
cancellation and 3) person authorized to cancel including title and stated affiliation.
10. Indemnification and Hold Harmless: Event Sponsor covenants and agrees to
indemnify and hold harmless Monroe County Board of County Commissioners from any and
all claims for bodily injury (including death), personal injury, and property damage (including
property owned by Monroe County) and any other losses, damages, and expenses (including
attorney's fees) which arise out of, in connection with, or by reason of the services provided,
event sponsored, or other activities and funding associated with this agreement, except those
losses or damages caused by BOCC or its agents.
11. Insurance Reauirements: Event Sponsor, as a pre-requisite of the Special
Event governed by this agreement, shall obtain, at its own expense, insurance as specified
in this section.
Work associated with the Event (including pre-staging of personnel and material) shall
not commence until satisfactory evidence of the required insurance has been furnished to the
county as specified below. Event Sponsor shall maintain the required insurance throughout
the entire duration of the Special Event and any extensions specified in any attached
schedules. Failure to comply with this provision may result in the immediate suspension of
the Event until the required insurance has been reinstated or replaced. Event Sponsor shall
provide, to the County, as satisfactory evidence of the required insurance, either:
* Certificate of Insurance
or
Certified copy of the actual insurance policy
*
Florida Keys Island Festival FY 2006
2
A certified copy of any or all insurance policies required by this contract shall be filed with the
Clerk of the BOee prior to the Event.
All insurance policies must specify that they are not subject to cancellation, non-
renewal, material change or reduction in coverage unless a minimum of thirty (30) days prior
notification is given to the County by the insurer.
Acceptance and/or approval of Event Sponsor's insurance shall not be construed as
relieving Event Sponsor from any liability or obligation assumed under this contract or
imposed by law.
The Monroe County Board of County Commissioners, its employees and officials will
be included as "Additional Insured" on all policies.
Any deviations from these General Insurance Requirements must be requested in
writing on the County form titled "Request for Waiver of Insurance Requirements" and must
be approved by Monroe County Risk Management.
Event Sponsor shall furnish the County with a certificate evidencing the insurance
required by this paragraph not later than twenty (20) days prior to the event.
Prior to commencement of work governed by this contract, Event Sponsor shall obtain
General Liability Insurance. Coverage shall be maintained through out the life of the contract
and include, as a minimum:
* Premises Operations
* Products and Completed Operations
* Blanket contractual Liability
* Personal Injury Liability
* Expanded Definition of Property Damage
The minimum limits acceptable shall be:
* $1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
* $500,000.00 per person
* $1,000,000.00 per Occurrence
* $100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims
Made policy, its provisions should include coverage for claims filed on or after the effective
date of this contract. In addition, the period for which claims may be reported should extend
for a minimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the work governed by this contract involves the sales and/or distribution of
alcoholic beverages, the Event Sponsor's General Liability Insurance policy shall include
Liquor Liability with limits equal to those of the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more restrictive
than the contractor's General Liability policy.
12. Permits: Event Sponsor will secure all required permits, licenses including but
not limited to occupational licenses.
13. Taxes: The BDCe and TDC are exempt from Federal Excise and State of
Florida Sales Tax.
14. Finance CharQes: The BDCC and TDC will not be responsible for any finance
charges.
Florida Keys Island Festival FY 2006
3
15. Relation of BOCCrrDC: It is the intent of the parties hereto that Event Sponsor
shall be legally considered as an independent contractor and that neither it nor its employees
shall, under any circumstances, be considered servants or agents of the BOCC and TDC and
the BOCC and TDC shall at no time be legally responsible for any negligence on the part of
said Event Sponsor, its employees or agents, resulting in either bodily or personal injury or
property damage to any individual, firm, or corporation.
16. Disclosure: Event Sponsor shall be required to list any or all potential conflicts
or interest, as defined by Florida Statute 112 and Monroe County Code. Event Sponsor shall
disclose to the SOCC and TDC all actual or proposed conflicts of interest, financial or
otherwise, direct or indirect, involving any client's interest which may conflict with the interest
of the BOCC and TDC.
17. Assionment: Event Sponsor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his
or its power to execute such agreement to any person, company or corporation without prior
consent of the SOCC.
18. Compliance with laws: Event Sponsor shall comply with all federal, state and
local laws and ordinances applicable to the work or payment for work thereof.
19. Nondiscrimination. County and Contractor agree that there will be no
discrimination against any person, and it is expressly understood that upon a determination
by a court of competent jurisdiction that discrimination has occurred, this Agreement
automatically terminates without any further action on the part of any party, effective the date
of the court order. County or Contractor agree to comply with all Federal and Florida
statutes, and all local ordinances, as applicable, relating to nondiscrimination. These include
but are not limited to: 1) Title VI of the Civil Rights Act of 1964 (PL 88-352) which prohibits
discrimination on the basis of race, color or national origin; 2) Title IX of the Education
Amendment of 1972, as amended (20 USC ss.1681-1683, and 1685-1 ~86), which prohibits
discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as
amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4) The
Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits
discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL
92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The
Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act
of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse
or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-
3 and 290ee-3), as amended, relating to confidentiality of alcohol and drug abuse patent
records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), as amended, relating
to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 1201 Note), as maybe amended from time to time,
relating to nondiscrimination on the basis of disability; 10) Monroe County Code Ch. 13, Art.
VI, prohibiting discrimination on the bases of race, color, sex, religion, disability, national
origin, ancestry, sexual orientation, gender identity or expression, familial status or age; and
11) any other nondiscrimination provisions in any Federal or state statutes which may apply
to the parties to, or the subject matter of, this Agreement.
Florida Keys Island Festival FY 2006
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20. Force Maieure: Event Sponsor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor
dispute, strike, labor shortage, war or act of war whether an actual declaration thereof if made
or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic,
quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act
of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or
materials or supplies, or technical failure where the Event Sponsor has exercised reasonable
care in the prevention thereof, and any such delay or failure shall not constitute a breach of
the Agreement. Upon demand of TDC or BOCC, Event Sponsor must furnish evidence of the
causes of such delay or failure. BOCC shall not pay for any services or activities,
promotional or otherwise, connected with an event produced after the date(s) described in
paragraph 1 and Scope of Services.
21. GoverninQ LawNenue: This Agreement shall be governed and construed by
and in accordance with the laws of the State of Florida and the County of Monroe and
Federal law. Venue for any dispute concerning this Agreement shall be in Monroe County.
22. Security Protection: Event Sponsor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
23. Ownership: All advertising and promotion work performed under the agreement
and paid for by the BOCC and TDC shall be the property of the BOCC and TDC, for whatever
use and/or disposition the BOCC and TDC may deem appropriate.
24. Loao: All promotional literature and display advertising with the exception of
generic advertising must display the "Florida Keys & Key West, Monroe County Tourist
Development Council Come As You Are" logo/trade mark (as per enclosed). This
logo/trade mark was adopted by the TDC and County in November 2000. No re-
imbursement will be provided to those entities utilizing the old logo/trade mark "Florida Keys
& Key West Come as you are". Radio Advertising should read "Brought to you by the
Monroe County Tourist Development Council".
25. Severabilitv: If any provision of this Agreement shall be held by a Court of
competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
affected thereby; and each provision of this Agreement shall be valid and enforceable to the
fullest extent permitted by law.
that:
26. Authority: Each of the signatories for the sponsor below certifies and warrants
a) The sponsor's name in the agreement is the full name as designated in its
corporate charter, and b) they are empowered to act and agreement for the sponsors and c)
this agreement has been approved by the sponsor's Board of Directors.
27. Ethics Clause: Event Sponsor warrants that it has not employed, retained or
other wise had act on its behalf, any former COUNTY officer or employee in violation of
Section 2 or Ordinance No. 10-1990 or any COUNTY officer or employee in violation of
Section 3 of Ordinance No. 10-1990. For breach or violation of the provision the COUNTY
Florida Keys Island Festival FY 2006
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may, at its discretion terminate this agreement without liability and may also, at its discretion,
deduct from the agreement or purchase price, or otherwise recover, the full amount of any
fee, commission, percentage, gift, or consideration paid to the former or present COUNTY
officer or employee.
28. Public Entitv Crimes: "A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a bid on a
contract to provide any goods or services to a public entity, may not submit a bid on a
contract with a public entity for the construction or repair of a public building or public work,
may not submit bids on leases of real property to public entity, may not be awarded or
perform work as a contractor, supplier, subcontractor, or consultant under a contract with any
public entity, and may not transact business with any public entity in excess of the threshold
amount provided in Section 287.017, for CATEGORY TWO for period of 36 months from the
date of being placed on the convicted vendor list."
29. Federal and State Aid: Event Sponsor and County agree that each shall be, and
is, empowered to apply for, seek, and obtain federal and state funds to further the purpose of
this Agreement; provided that all applications, requests, grant proposals, and funding
solicitations shall be approved by each party prior to submission.
30. Adiudication of Disputes or Disaareements: County and Event Sponsor agree
that all disputes and disagreements shall be attempted to be resolved by meet and confer
sessions between representatives of each of the parties. If no resolution can be agreed upon
within 30 days after the first meet and confer session, the issue or issues shall be discussed
at a public meeting of the Board of County Commissioners. If the issue or issues are still not
resolved to the satisfaction of the parties, then any party shall have the right to seek such
relief or remedy as may be provided by this Agreement or by Florida law.
31. Non-Waiver of Immunitv: Notwithstanding he provisions of Sec. 286.28, Florida
Statutes, the participation of the County and the Contractor in this Agreement and the
acquisition of any commercial liability insurance coverage, self-insurance coverage, or local
government liability insurance pool coverage shall not be deemed a waiver of immunity to the
extent of liability coverage, nor shall any contract entered into by the County be required to
contain any provision for waiver.
32. Privileaes and Immunities: All of the privileges and immunities from liability,
exemptions from laws, ordinances, and rules and pensions and relief, disability, workers'
compensation, and other benefits which apply to the activity of officers, agents, or employees
of any public agents or employees of the County, when performing their respective functions
under this Agreement within the territorial limits of the County shall apply to the same degree
and extent to the performance of such functions and duties of such officers, agents,
volunteers, or employees outside the territorial limits of the County.
33. Leqal Obliaations and Responsibilities: Non-Deleaation of Constitutional or
Statutory Duties: This Agreement is not intended to, nor shall it be construed as, relieving
any participating entity from any obligation or responsibility imposed upon the entity by law
except to the extent of actual and timely performance thereof by any participating entity, in
which case the performance may be offered in satisfaction of the obligation or responsibility.
Florida Keys Island Festival FY 2006
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. . Further, this Agreement is not intended to, nor shall it be construed as, authorizing the
delegation of the constitutional or statutory duties of the County, except to the extent
permitted by the Florida constitution, state statute, and case law.
34. Non-Reliance by Non-Parties: No person or entity shall be entitled to rely upon
the terms, or any of them, of this Agreement to enforce or attempt to enforce any third-party
claim or entitlement to or benefit of any service or program contemplated hereunder, and the
County and the Contractor agree that neither the County nor the Contractor or any agent,
officer, or employee of either shall have the authority to inform, counsel, or otherwise indicate
that any particular individual or group of individuals, entity or entities, have entitlements or
benefits under this Agreement separate and apart, inferior to, or superior to the community in
general or for the purposes contemplated in this Agreement.
35. Section HeadinQs: Section headings have been inserted in this Agreement as a
matter of convenience of reference only, and it is agreed that such section headings are not a
part of this Agreement and will not be used in the interpretation of any provision of this
Agreement.
36. No Solicitation/Payment: The County and Event Sponsor warrant that, in respect
to itself, it has neither employed nor retained any company or person, other than a bona fide
employee working solely for it, to solicit or secure this Agreement and that it has not paid or
agreed to pay any person, company, corporation, individual, or firm, other than a bona fide
employee working solely for it, any fee, commission, percentage, gift, or other consideration
contingent upon or resulting from the award or making of this Agreement. For the breach or
violation of the provision, the Contractor agrees that the County shall have the right to
terminate this Agreement without liability and, at its discretion, to offset from monies owed, or
otherwise recover, the full amount of such fee, commission, percentage, gift, or
consideration.
37. Public Access: The County and Event Sponsor shall allow and permit
reasonable access to, and inspection of, all documents, papers, letters or other materials in
its possession or under its control subject to the provisions of Chapter 119, Florida Statutes,
and made or received by the County and Contractor in conjunction with this Agreement; and
the County shall have the right to unilaterally cancel this Agreement upon violation of this
provision by Contractor.
38. Severability: If any term, covenant, condition or provision of this Agreement (or
the application thereof to any circumstance or person> shall be declared invalid or
unenforceable to any extent by a court of competent jurisdiction, the remaining terms,
covenants, conditions and provisions of this Agreement, shall not be affected thereby; and
each remaining term, covenant, condition and provision of this Agreement shall be valid and
shall be enforceable to the fullest extent permitted by law unless the enforcement of the
remaining terms, covenants, conditions and provisions of this Agreement would prevent the
accomplishment of the original intent of this Agreement. The County and Contractor agree to
reform the Agreement to replace any stricken provision with a valid provision that comes as
close as possible to the intent of the stricken provision.
Florida Keys Island Festival FY 2006
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39. Attornev's Fees and Costs: The County and Event Sponsor agree that in the
event any cause of action or administrative proceeding is initiated or defended by any party
relative to the enforcement or interpretation of this Agreement, the prevailing party shall be
entitled to reasonable attorney's fees, court costs, investigative, and out-of-pocket expenses,
as an award against the non-prevailing party, and shall include attorney's fees, courts costs,
investigative, and out-of-pocket expenses in appellate proceedings. Mediation proceedings
initiated and conducted pursuant to this Agreement shall be in accordance with the Florida
Rules of Civil Procedure and usual and customary procedures required by the circuit court of
Monroe County.
40. Entire Aoreement: The parties agree that the Agreement above constitutes the
entire agreement between the BOCC and Event Sponsor.
IN WITNESS WHEREOF, the parties hereto have executed this agreement the day
and year first above written.
(SEAL)
Islamorada Chamber of Commerce, Inc.
B~~~
(SEAL)
Attest: DANNY L. KOLHAGE, Clerk
BOARD OF COUNTY COMMISSIONERS
OF MONROE COUNTY, FLORIDA
By J1a.LLC-~)~
Deputy Clerk
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By
Mayor/Chairman
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EXHIBIT A
TOURIST DEVELOPMENT COUNCIL
BUDGET BREAKDOWN
FY 05/06
EVENT NAME:
FLORIDA KEYS ISLAND FESTIVAL
DIRECT MAIL & POSTAGE $ 500
BROCHURES, POSTERS, PRODUCTION & PRINTIN( $ 700
PUBLIC RELATIONS $
PHOTO PROGRAM $
MEDIA ADVERTISING $ 27,800
PROMOTIONAL ITEMS $ 2,500
(T-SHIRTS, AWARDS, SIGNS & POSTERS.)
*GENERAL - NON-ALLOCATED $ 3,500
TOTAL: $ 35,000
*GENERAL NON-ALLOCATED IS NOT TO EXCEED 15% OF THE AMOUNT A WARDED
BY THE MONROE COUNTY TOURIST DEVELOPMENT COUNCIL FOR THIS SPECIFIC EV]
TH['[lORIDA (US & (U W[ST
. MONIl()( mUNlY TOURIST DOOOPMOO mUN(JL
Come as you are8
TH[ [lORIDA (US &(UW[ST
MONIl()( muNlY TOURIST DrnLOPHOO mUN(JL
Come as you are8
TH[ [lORIDA (US & (H W[ST
MONRO[ mUNlY TOURIST DrnLOPHOO mUN(JL
Come as you are8
TH[ [lORIDA (US & (U W[ST
MONIl()( mUNlY TOURIST DrnLOPHOO mUNOL
Come as you are8
TH[ [lORIDA (US & (U WfST
HONIl()( mUNlY TOURIST DrnLOPHOO mUIKIL
Come as you are8
TH[ nORIDA (US & (H W[ST
HONIl()( mUNlY TOURIST DrnLOPHOO COUNOL
Come as you are8
TH{ [lORIDA K{YS & K{Y W{ST TH{ [lOR IDA K{YS & K{Y W{ST TH{ [lORIDA K{YS & K{Y W{ST
MONRO[ COUNTY TOURIST DmLOPHOO COUNCIL MONRO[ COUNTY TOURIST DMLOPM[NT COUNOL MONROf: COUNTY TOURIST DMLOPMOU COUNCIL
Come as you are. Come as you are. Come as you are.
TH{ [lORIDA K{YS &K{Y W{ST TH{ [lORIDA K{YS & K{Y W{ST TH{ [lORIDA K{YS & K{Y W{ST
MONRo( COUNTY TOURIST DmLOPMOO COUNCIL MONRO[ COUNTY TOURIST DMLOPHOO COUNOL MONRQ[ COUNTY TOURIST DmLOPH[NT COUNCIL
Come as you are. Come as you are. Come as you are.
TH[ [LORIDA K[YS & K[Y W[ST TH[ [LORIDA K[YS & K[Y W[ST TH[ [LORIDA K[YS & K[Y W[ST
MONRO[ COUNTY TOURIST O[VUOPM[NHOUNCIl MONRO[ COUNTY TOURIST O[VUOPM[NT COUNCIl MONRO[ COUNTY TOURIST O[VUOPM[NT COUNCIl
Come as you are8 Come as you are@ Come as you are8
TH[ [LORIDA K[YS & K[Y W[ST TH[ [LORIDA K[YS & K[Y W[ST TH[ [LORIDA K[YS & K[Y W[ST
MONRO[ COUNTY TOURIST O[V[LOPM[NT COUNCIL MONRO[ COUNTY TOURIST O[V[LOPM[NT COUNCIL MONRO[ COUNTY TOURIST O[VUOPM[NT COUNCIL
Come as you are8 Come as you are8 Come as you are8
THE [lORIDA KEYS & KEY WEST
MONRO[ COUNTY TOURIST DfVHOPMfNT COUNCIL
Come as you are@
THE [lORIDA KEYS & KEY WEST
MONROf COUNTY TOURIST D[V[LOPMfNT COUNCIL
Come as you are@
THE [LORIDA KEYS & KEY WEST
MONROf COUNTY TOURIST DfVHOPM[NT COUNCIL
Come as you are@
THE [lORIDA KEYS & KEY WEST
MONRO[ COUNTY TOURIST D[VfLOPMfNT COUNCIL
Come as you are@
MCTG-3125 New Logo Slick L01
EXHIBIT A
TOURIST DEVELOPMENT COUNCIL
BUDGET BREAKDOWN
FY 05/06
EVENT NAME:
FLORIDA KEYS ISLAND FESTIVAL
DIRECT MAIL & POST AGE $ 500
BROCHURES, POSTERS, PRODUCTION & PRINTIN( $ 700
PUBLIC RELATIONS $
PHOTO PROGRAM $
MEDIA ADVERTISING $ 27,800
PROMOTIONAL ITEMS $ 2,500
(T-SHIRTS, AWARDS, SIGNS & POSTERS.)
*GENERAL - NON-ALLOCATED $ 3,500
TOTAL: $ 35,000
*GENERAL NON-ALLOCATED IS NOT TO EXCEED 15% OF THE AMOUNT AWARDED
BY THE MONROE COUNTY TOURIST DEVELOPMENT COUNCIL FOR THIS SPECIFIC EVJ
TH[ {LOR IDA KHS & KH W[ST
HONRO( COUNTY TOURIST DOOOPHDH COUNCIL
Come as you are-
TH[ nO R IDA KHS &KHW[ST
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