Item GG
DATE: September 5,2000
TO: Monroe County Board of County Commissioners
FROM: Harold Wheeler, TDC Marketing Director
RE: TOe Budget Line Items
The following TDC 2001 Budget and Marketing Plan line items
are requested to be approved along with the overall budget so to
clarify certain expenses to the Finance Office.
GG
ADVERTISING
BUDGET FY 2001
Generic Media
$2,137,625
$152,500
$ 50,000
$ 80,000
$ 135,000
$ 135,000
$ 200,000
$1,200,000
$ 127,705
$ 265,389
$ 352,480
$ 423,077
$5,258,776
Generic Media Materials
Generic Expenses
Generic Collateral
Cultural Umbrella
Fishing Umbrella
Dive Umbrella
District I Advertising Campaign
District II Advertising Campaign
District III Advertising Campaign
District IV Advertising Campaign
District V Advertising Campaign
TOTAL
SALES
BUDGET FY 2001
Registrations
$108,025
$ 55,606
$ 12,875
$ 9,000
$ 12,765
$ 2,950
$ 9,755
$ 5,000
$ 10,000
$225,976
Travel Expenses
Shipping & Booth Related
Postage/Phone/Xerox
Memberships
Fam Trips
Promotional Items
Airline Tickets
Resources
TOTAL SALES
CELLET SERVICES (European sales agency)
$126,150
$ 58,500
126,200
$ 18,000
$554,826
SALES DIRECTOR
SALES STAFF
PART TIME STAFF
TOTAL
PUBLIC RELATIONS
BUDGET FY 2001
Artwork for new media kit cover and printing
Media materials (Media kits, releases, photo/video, promo items.)
$6,000
$15,000
$2,000
$7,000
$5,500
$9,000
$40,000
$5,500
$40,000
$109,000
$95,000
$5,000
$1,000
$8,000
$18,000
$2,000
$14,000
$4,000
$386,000
Heritage Storybook
Postage and FedEx
Web site enhancement for PR materials
Clipping Services (evaluation process)
Broadcast support
Journalist, hurricane conferences
Domestic media research trips (includes allocation for media airline)
Sub-agency Contract (McCluskey Associates)
UK/European PR .expenses (includes allocation for media airline)
Pow Wow press activities and post-convention media fam
Latin American public relations
Latin America and Japanese fams with Visit Florida, others
Ameurop Visitor Assistance Program
PR Alert
Spot News (Unforeseen News Opportunities)
Emergency Communications Network
TOTAL
FILM COMMISSION
BUDGET FY 2001
Film Industry Trade Shows, Including Travel
Film Florida quarterly meetings
Show Biz East
NATPE
Locations
Show Biz West
$12,500
Dues and Fees
Association of Film Commissioners International
Film Florida
$650
$1 ,500
Communications
postage, phone, FAX, cell phone, pager, e-mail,
800 incoming calls
$6,500
Support materials
film and processing, office supplies, promotional material
$4,500
$400
Trade publication subscriptions
Production of industry support material
Florida Keys & Key West Production Guide, Production Guide
mail expenses, WEB site maintenance, database and
mailing support, location photo CD
$10,000
Support equipment
DVD player, computer photo program, etc.
$3,550
In-county mileage and vehicle/boat/helicopter rental
Escorting location scouts and location shoots
$3,000
$3,000
$5,000
$5,000
$1,200
$56,800
E & P for Production Executives
Student internllocation photographer
Advertising
Resources
TOTAL
MARKET RESEARCH
BUDGET FY 2001
VISITOR PROFILE SURVEY
$57,000
$25,000
OTHER PROJECT RESOURCES
Web Site Inquiry Surveys
Survey of Keys Divers
Socioeconomic Study of Reefs in SE Florida
Sales Tracking Study
Economic Contribution of Film Industry
OCCUPANCY & AVERAGE DAILY RATE REPORT
$3,750
$2,000
SECONDARY RESEARCH
Purchase of Secondary Research from Outside Sources
MISCELLANEOUS
Memberships
Telephone, Fax, Modem
Postage
$2,250
TOTAL
$90,000